Continuing to sell well, the wide-range style ＂volume＂ has reached a new height
In today’s automotive market, new products and new brands have sprung up like mushrooms after a rain, and consumers are facing more and more choices, but few can really win the favor of the market. However, the GAC Honda model stands out in the market with its excellent performance and unique charm, achieving contrarian growth. It is understood that with its all-round product power, the model continues to sell well. In 2023, the cumulative sales volume exceeded 130,000 units, an increase of 57.2% year-on-year, far exceeding the average growth rate of the same-class car market, and rushed to the first echelon of A + class cars in one fell swoop.
In such an internal volume environment, this achievement is enough to prove that the unique charm of the style, as the "most volume A + level trendy run", is gradually conquering more and more young consumers. So, what is it that makes the style stand out in the fierce market competition and become a popular choice in the hearts of consumers?
Volume power: surging passion beyond the same level
Who is one of the most worthwhile performance cars to buy within 200,000 yuan? For many young consumers who like sports sedans, the GAC Honda Model will be one of their top choices. Official data show that in January 2024, GAC Honda sold a total of 56,802 new cars, an increase of 41% year-on-year. It is worth noting that the bright sales results mainly come from its three popular models with monthly sales exceeding 10,000 units. Among them, the Honda Model, an A + class sports performance car, is particularly outstanding. In January, new car sales reached 13,023 units, an increase of 180.4% year-on-year. Recently, Honda Type has taken advantage of the victory and launched more attractive promotions. As of March 31, the type discount is 23,000 yuan, the starting price after the price reduction is only 106,900 yuan, and you can also enjoy 12 periods of 0-interest financial policy (this policy is only applicable to four-door gasoline models). This series of preferential measures will undoubtedly further stimulate the purchase enthusiasm of young consumers.
The hot-selling comes from the value recognition of users. The model adopts a new car building benchmark, providing a rich model matrix and power matrix. It has three power types: MT, CVT, and HEV. In addition, the rare sedan and hatchback coupe in the same class are available. All-round home and personalized sports are satisfied, creating a new A + class car value benchmark and stabilizing the A + class car market. The top camp. Public information shows that in terms of power systems, the Type e: HEV can be said to be full of sincerity. Equipped with the fourth-generation i-MMD hybrid system, the maximum power is 135kW, the peak torque is 315N · m, and the power is comparable to the 3.0L V6 engine. It is the first time that GAC Honda has lowered the 2.0L medium and large-scale car hybrid system to the A + class car. The measured 100-kilometer acceleration is just over 7 seconds, and the power performance is redundant, creating a more powerful and passionate power experience.
In order to further strengthen the competitiveness of GAC Honda’s younger and more sporty, on March 7, GAC Honda’s MUGEN-limited hot-blood dual-core (type-limited MUGEN version and Fit-limited MUGEN version) was officially launched. Among them, the price of the type-limited MUGEN version starts from 157,900 yuan, and the price of the Fit-limited MUGEN version starts from 97,800 yuan. As the "performance volume king" of the A + class car market, the type not only has the MT manual transmission version and the HATCHBACK five-door coupe that are scarce in the market, but now the addition of the MUGEN version is to further strengthen the performance personality charm of the type with more scarce value and more profound charm. Model has become the ideal choice for countless car enthusiasts and driving control seekers, especially for young people who are passionate about the ultimate driving experience.
Safety: Protect every trip
It is understood that for the new generation of users who pursue a more comprehensive and thoughtful approach, the GAC Honda Model provides consumers with a safe travel experience that is ahead of the same level in terms of body rigidity or active and passive safety performance. It has also received the authoritative evaluation of the core three all-excellent (G) of China Baoyan Research, and has unique safety advantages that are unmatched by A + competitors, new energy and other models.
As an A + class trendy race, the Model is not only equipped with 10 airbags and PUH pedestrian protection system as standard in the whole series, which has reached the safety benchmark of A + class top safety configuration and is comparable to luxury cars. In terms of body, the Model is equipped with a high-rigidity body built by the new structure of HA as standard in the whole series, and has been evaluated by C-IASI in three core projects of the crash test. The performance of 25% offset collision, side collision and roof strength test is better than that of the same class. Of course, there is no need to choose a car, and the Model is in one step in terms of safety and convenience. The automatic transmission is equipped with Honda SENSING safety super-sensing system as standard, which integrates a number of safety auxiliary features and auxiliary driving functions to achieve equal driving assistance.
In addition, the newly launched MUGEN brand also has strict quality control, and its product quality has even reached the "racing level" standard. While achieving perfect precision and integrated beauty, it also pursues improved handling stability and aerodynamic characteristics, which can provide users with the most scarce quality machines, supplies, and parts.
Volume configuration: luxury experience at your fingertips
As a strategic A + class car of GAC Honda, the model is paired with a high-end configuration that surpasses the B class car of the same price, providing a wealth of choices for young people of different circles. According to reports, many models currently only have 8 to 10 speakers at the top, while the model is equipped with a specially tailored BOSE luxury sound system (12 speakers), which also makes the model lead the same level in the number of speakers and hearing quality. In addition, the e: HEV model comes standard with active noise reduction and active sound wave control, which is suitable for both movement and sound, and pays more attention to hearing enjoyment than its peers.
Not only that, the model automatic transmission is equipped with the Honda CONNECT 3.0 car system, which integrates intelligent voice control, electronic payment, mobile phone interconnection, OTA upgrade, car-home interconnection and other functions, bringing unprecedented convenience to the driver. The newly added card key function has pushed the luxury experience to a new height. Drivers can easily unlock the vehicle and enjoy intelligent travel by simply getting close to the vehicle.
In order to stand out in such an internal roll market, one must have the confidence to be more "roll" than others. The roll of the style is scarce at the same level and required by the consumers of the volume. This product value that is considered by users and difficult to replicate is the confidence that the style has won market recognition.
(Feature | Written by Ma Xuli)