Musk was caught in the crisis of renaming： after ＂Little Bluebird＂ flew away, ＂X＂ was full of twists and turns.

　　Beijing, August 4th (Wei Chenxi) On the 3rd local time, Musk, the owner of Twitter (renamed "X"), issued a message saying, "‘ X’ The technical achievements made by the team are amazing. " Previously, he gave up Twitter’s iconic "Little Bluebird" and changed the name and logo of this social media to "X", which caused many dissatisfaction and turmoil.

　　Image source: Musk social media screenshot

　　Since Twitter was launched in 2006, the blue bird has been its exclusive symbol, and the name of Tweet is also taken from a kind of bird call. The founder of the platform believes that the frequency of bird calls is short and fast, which is consistent with the connotation of the platform.

　　After the name and logo were changed, many netizens expressed their disappointment with this blue bird, and a large number of users gave a "one-star bad review" in the Apple App Store in the United States. Some netizens even questioned that the design of the "X" logo was suspected of plagiarism. At the same time, the luminous "X" sign of Twitter headquarters building caused complaints from local residents, and it was removed after only 4 days of installation.

　　Behind the name change,

　　Max’s preference for "X"

　　According to the US media, Musk, as the boss of Tesla, SpaceX and Twitter, especially likes "X". He once founded a payment bank business platform called "X.com", and even the name of one of his children contained the letter "X".

　　Musk once said that the acquisition of Twitter is to accelerate the creation of the universal application "X", and believes that the acquisition of Twitter can accelerate this process for three to five years.

　　In April 2023, Musk changed the legal name of Twitter to "X".

　　On July 22nd, he tweeted: "We will bid farewell to the brand of Twitter soon, and bid farewell to all birds gradually".

　　The next day, Musk announced on Twitter that X.com would jump to twitter.com and the temporary "X" logo would be activated later that day.

　　In Musk’s vision, Twitter will become a "super application".

　　Twitter CEO Linda Jacrino recently gave a detailed description — — "X" is the future form of infinite interaction, which will create a global market for ideas, goods, services and opportunities centered on audio, video, messaging, payment and banking.

　　Netizens have bad reviews.

　　Is the "X" sign suspected of plagiarism?

　　However, Musk’s preference for "X" has not been welcomed by netizens.

　　According to the Times of India, a report by Sensor Tower, a market intelligence company, shows that since Twitter officially changed its logo to "X" on July 24, the app has received nearly 78% of the "1-star rating" on the Apple App Store in the United States. In the previous two weeks, this proportion has reached 50%.

　　Sensor Tower pointed out that these new "one-star bad reviews" are all responses to renaming, and users expressed their dissatisfaction with the new logo and name: "Give us back the bird! ! ！” "What is X?" The good application has gone bad.

　　According to the data analysis of Sensor Tower, after renaming, the average daily usage time of Twitter users decreased by 7%, and the average daily conversations of users decreased by 6%. However, the global installation of the application increased by 20% year-on-year. The weekly user growth rate rises by 3% to 4%.

　　In addition, the originality of the new logo "X" has also caused netizens to question that it is similar to the logos used by camera companies such as Nikon and fujifilm, suggesting that Twitter plagiarized.

　　However, the report said that despite the similarities, neither Nikon nor Fuji was the inspiration for the "X" logo. "The logo originated from the now-defunct podcast X Pod."

　　The report further points out that the "X" logo is based on fonts found online, so there are similar font designs, and that the common design of the "X" logo is the main reason for confusion and misunderstanding.

　　Musk acknowledged that the current Twitter logo is temporary and hinted that it may change in the future.

　　In this regard, some netizens have given their own design plans.

　　The storm didn’t stop there.

　　Afraid of a lawsuit?

　　After Musk announced that he would change the name of Twitter to "X", the company erected a huge and luminous "X" sign on the roof of the Twitter headquarters building in San Francisco. In this regard, local officials and nearby residents have been annoyed and complained that the lights are "dazzling".

　　Some netizens said that people are very angry with this bright sign. Imagine that it is "right opposite your bedroom". Some netizens commented, "I am just shocked by this blatant disregard for anyone."

　　According to Reuters, there are still some people who are worried about safety. They think that the sign seems to be placed on the edge of the building, and it seems that it is not firmly fixed on the roof.

　　At present, the "X" sign on the roof of Twitter’s San Francisco headquarters has been removed due to alleged violation of city regulations and repeated complaints from local residents.

　　Musk said that they removed the sign "voluntarily".

　　According to another report in Reuters, some lawyers pointed out that since Facebook’s parent company Meta and companies such as Microsoft already have intellectual property rights over the letter "X", Musk’s decision to change his name may lead to lawsuits.

　　The report also said that even if Twitter is successfully renamed, the subsequent trademark maintenance will be more difficult. A lawyer pointed out that the protection of intellectual property rights will be very limited because the new Twitter icon adopts a relatively simple black and white design and does not have many distinctive features. (End)