Global media attention! China Central Radio and Television Headquarters Promotes Sino-Italian Football Exchange

　　A round football has attracted wide attention. The news that Shen Haixiong, director of China Central Radio and Television Station, and Gabriele Glavina, president of the Italian Football Association, signed a memorandum of understanding on cooperation in Rome has quickly fermented in the global media. Small football, attracting attention, has become one of the hot spots of multinational media.

　　In order to implement the consensus of the heads of state of China and Italy on deepening mutual trust and pragmatic cooperation in various fields, and promote the development of football career and the spread of football culture in the two countries, on March 24th, China Central Radio and Television General Station and the Italian Football Association decided to carry out all-round strategic cooperation. According to the intention reached by both sides, Serie A is expected to enter China normally in the next three years.

　　"Football has once again become a bridge between different cultures."

　　The Associated Press (AP) published an article entitled "Italian Football Federation Signs Deal with Chinese Government", saying that the Italian Football Association signed a comprehensive memorandum with the government of China to promote the development of football in the two countries. Gabriele Glavina, president of the Italian Football Association, said: "Football has once again become a bridge between different cultures." The Washington Post, Miami Herald, ESPN (Entertainment and Sports Network) and other media all forwarded the report of the Associated Press.

　　Agence France-Presse reported the signing of the contract between the Italian Football Association and the government of China. The report emphasized that the president of the Italian Football Association said "this is a historic meeting and extremely important" after meeting with Shen Haixiong, director of the Central Radio and Television Station. Reuters reported on the topic "Italy will discuss staging Serie A matches in China".

　　An article published on the Financial Times website was titled "Top Italian Football League is negotiating to host a game in China". After this report was forwarded by the international mainstream media, it caused widespread public concern.

　　The news that China and Italy signed a memorandum of understanding on football exchange has attracted great attention from Italian media. Almost all mainstream media, including the Italian National Radio and Television Company, La Corriere dello Sport, Ansa, La Republica, Italian Football Association official website and Tgcom24 news channel website, reported it in a prominent position or at an important time.

　　The Italian National Radio and Television Company tweeted that the Italian Football Association hopes to carry out all-round cooperation with China, including Serie A events, through the memorandum of cooperation signed with the Central Radio and Television General Station, the largest media group in China.

　　The Evening Post published an article saying that this is a very pragmatic memorandum. The cooperation between CCTV and the Italian Football Association will help to promote the spread of Italian football culture in China, promote cooperation in related industries, jointly improve the football level of the two countries, and promote comprehensive cooperation and exchanges including competition cooperation, cultural exchange, sports medicine cooperation and player coaching.

　　Official website, the Italian Football Association, released a message immediately after the signing of the memorandum, saying that the memorandum was aimed at promoting the development of football in China and the spread of Italian football in China. Glavina, president of the Italian Football Association, believes that this is a historic meeting. This dialogue with the director of the Central Radio and Television General Station can not only further strengthen the exchanges between Italy and China in football and culture, but also breed new opportunities for cooperation.

　　The Italian newspaper La Repubblica published an article saying that the signing of the memorandum will help Italy to better spread its football culture in China. In the near future, maybe we can watch Lazio-Napoli match in China.

　　On March 24th, Russian, French, German, Japanese, Brazilian, Portuguese, Kazakstan, Thailand, Nepal, Canadian and other countries published a draft of "The Memorandum of Understanding on Cooperation between CCTV and Italian Football Association is expected to enter China normally", which blew the football wind in China.

　　Serie A is expected to enter China normally, and this news has also been forwarded and praised by many media in China. Mainstream media such as People’s Daily Online, Xinhuanet, Chinese Government Online, Zhongxin.com, and World Wide Web believe that China and Italy will organize training for football technicians, football club management talents and schools, organize national football teams of the two countries to hold friendly competitions in each other’s countries, carry out cooperation in football digitalization and product development, and build a new communication platform for fans and teams of the two countries. Overseas Chinese media such as Hong Kong Commercial Daily, Ta Kung Pao and American Business News also paid attention to the historic significance of this agreement for the first time.