The takeaway price of the same package is 11 yuan more expensive than dine-in. What is the reason for the price of the two sets？

　　In the new Jingwei client side July 28th (Jiang Ying, intern Wang Qi) the same package why the takeaway price is 11 yuan more expensive than the dine-in? In response to the recent online controversy, the new Jingwei client side survey found that McDonald’s delivery and dine-in There is a price difference is not an exception, many stores takeaway price is higher than the dine-in price, which is more or less related to the takeaway platform.

　　Multi-merchant delivery dine-in pricing varies

　　A few days ago, some consumers sent Weibo saying that when ordering on the McDonald’s app, they found that the price of the same food Mai Le sent was much higher than that of the dine-in food, and the price difference between the Mai Fragrant Fish set was 11 yuan. In this regard, the client side of Zhongxin Jingwei made a field comparison and found that there is indeed a price difference between the dine-in food and the takeaway price of McDonald’s, and the number is not small. For example, the price of the Dine-in Mai Fragrant Fish medium set is 21 yuan, but the price of Mai Le sent is 32 yuan. The price of this set meal alone is about 52% higher, while the price difference of the Mai Garbage Leg Fort set meal is 11.5 yuan, and the delivery fee of 9 yuan is required. The total price difference

　　Many netizens expressed dissatisfaction with the price of two sets of McDonald’s dine-in delivery: "If you pay the delivery fee and it doesn’t account for the guest fee, you have to add money, which is unreasonable." Some netizens questioned, "It is also a special delivery, why does Starbucks’ special star delivery not only not increase the price but also reduce the delivery fee from time to time?" But some netizens said they could understand the high delivery price: "Even if the self-operated platform does not have other platform deduction points, it also requires a separate operation team and other costs. The delivery staff has to pay separate delivery fees, insurance premiums, etc. Customers have to bear the cost to enjoy the convenience."

　　In addition, the client side of Zhongxin Jingwei also found that there is a price difference between in-store food pickup and takeout, and McDonald’s is not an exception. This phenomenon is common from chain brands to individual merchants. For example, well-known fast food brands and Hegu, takeout prices range from 3-5 yuan higher than the in-store food pickup price, and they also have to bear the packaging fee and 6 yuan delivery fee. In addition, all products of Beijing Yonghe Fresh Pulp are listed on the takeaway platform at a price higher than the in-store pickup price of 1 yuan, which requires a certain price of packaging and 3 yuan delivery fee.

　　However, the above-mentioned merchants all have different degrees of price-break discounts and discount packages, with a maximum discount of 50%, but because the takeaway price of merchants is higher than the in-store price, there are still a considerable number of takeaway prices higher than the in-store food. Take McDonald’s as an example. McDonald’s participated in activities such as Meituan "49 minus 9". The unit price of a McGarbage Leg Fort big set meal is 30.5 yuan, and the takeaway price is 36 yuan. For two sets of meals, it costs 61 yuan for dine-in and 72 yuan for takeaway. After deducting the delivery fee, the actual meal fee is 63 yuan. There are no promotions on McNuggets, which has its own delivery platform. The total price of the two sets is 81 yuan, which is 20 yuan higher than the dine-in.

　　What is the reason for the two sets of prices?

　　For the hotly discussed high-priced delivery products, a McDonald’s store manager told Zhongxin Jingwei client side that takeaway platforms such as Meituan and Ele.me will deduct a certain percentage of fees, as well as platform advertising fees, which increase the cost of takeout. When asked about McDonald’s self-owned platform McNuggets, which does not need to deduct fees and prices are still high, the manager explained that the prices of each platform need to be consistent. As for why the price difference is as high as more than ten yuan, the manager said "I don’t know". Zhongxin Jingwei client side tried to seek answers from McDonald’s customer service, and the other party also said "I don’t know".

　　Yonghe Fresh Pulp staff said: "The pricing of takeaway and the store will definitely be different, and the cost of packaging boxes, fresh and heat preservation will also be charged. The platform will take some points. We will definitely increase the price when these are added together."

　　Mr. Xie, who runs a noodle shop in Wuxi, said that the same product takeaway will generally be two to three yuan higher than picking up food at the store, because Meituan, Ele.me and other takeaway platforms will deduct 18% to 19% of the total price of the dishes, even if it is a price-break discounts activity, it is self-operated by the merchant, and the cost is borne by the merchant.

　　Xie said that the profit of takeaway is not as high as the public thinks. In the past, there were fewer deduction points. This year, the deduction point for takeaway has risen by one percentage point. Ele.me deducts 18% for a single order. Therefore, the profit of takeaway has been compressed. Coupled with the irregular promotion price-break discounts and the cost of promotion, it is difficult for merchants without price increases to make profits. Even if the price is increased, the profit of takeaway is not as high as that of dine-in.

　　"Originally, there was a subsidy, and I wanted to specialize in takeaway business. Later, after the subsidy was cancelled, the deduction point was increased, the price-break discounts were increased, and the raw materials increased, we were called’black-hearted ‘, but the real profit was too small, and we only got a few dollars." Miss Zhu, who runs a fried chicken shop, said that due to poor operating efficiency, she was ready to close the store.

　　According to the "China Sharing Economy Development Annual Report (2019) " released by the State Information Center, the scale of online takeaway users in 2018 was about 360 million, and the average annual growth rate of online takeaway income from 2015 to 2018 was about 117.5%. The online takeaway market has developed rapidly, accounting for the proportion of the national catering industry. Gradually expanding, online takeout has gradually become a part of people’s lives.

　　In order to maintain the "freedom of takeout", netizens opened their minds. Some netizens said: "For nine yuan, you can find an errand company to buy a set meal with the same price as dine-in, and you can save dozens of yuan in minutes." Others said, "If you really want to eat, you can find a substitute to buy it. At most, the delivery fee is one or two yuan. You can’t get used to these platforms anymore." (Zhongxin Jingwei APP)