Changan Mazda EZ-6： A Disruptor in the Joint Venture New Energy B-Class Car Market？

Recently, some netizens posted a car purchase invoice for Changan Mazda EZ-6. The invoice shows that the first new energy model of Changan Mazda is priced at 221,800 yuan. This news undoubtedly caused an uproar in the automotive circle. The EZ-6 is not only the pioneer of Changan Mazda’s entry into the new energy market, but also has the potential to become a spoiler in the joint venture B-class car market, especially in this segment that only provides range-extending power options. It can be said that "the comer is not good".

According to the exposed invoice, we must first consider the authenticity of this invoice. The invoice was issued on August 16, more than a month earlier than the pre-sale time, and the car company’s time advancement process shows that Changma internally agreed on the price two months in advance. Although sensitive information such as the invoice code has been coded, from the invoice information and the invoice seal of Changan Mazda Automobile Co., Ltd., the invoice has high credibility and is very likely to be the real information from the internal outflow. Therefore, such a selling price should have great credibility.

In fact, since the EZ-6 made its debut at the 2024 Beijing Auto Show, it has quickly become a hot topic in the field of joint venture new energy. On the one hand, it is at the forefront of the trend in terms of styling design, and on the other hand, it is the only model in the joint venture B-class sedan market that offers extended range power options, filling the gap in the form of joint venture new energy brands.

In terms of product specifications, the EZ-6 has a length, width and height of 4921mm, 1890mm and 1485mm in body size, a wheelbase of 2895mm, and a frameless door and hatchback design. These designs are not only in line with modern trends, but also show a sense of high-end. Although its appearance is more new and energy-efficient, details such as through taillights and four round barrel lights on both sides still retain the classic design elements of Mazda.

In terms of power system, the EZ-6 offers both pure electric and extended range options, both of which are rear-drive layouts. The power parameters of the pure electric version are set at 190kW, while the extended range version uses a 1.5-liter range extender of the same power. In terms of range, the pure electric model has two versions of 480km and 600km according to the battery pack capacity. The extended range version can achieve a battery life of over 1300km with one tank of fuel and one charge, which is quite good in the same class of models.

In terms of intelligent configuration, the EZ-6 also spares no effort. Equipped with Qualcomm Snapdragon third-generation 8155 chip, 14.6-inch floating central control screen with full LCD instrument panel and AR-HUD head-up display, the whole cockpit is full of technology. In terms of safety configuration, 360-degree panoramic image, 180-degree panoramic chassis, adaptive cruise control, lane keeping assistance, automatic parking and other functions are equipped. In terms of comfort, Sony audio, 64-color ambient lights, zero-gravity seats and other configurations make it difficult to find competitors in the same class of models.

When comparing similar competitors, the price of the EZ-6 is even more advantageous. As a joint venture pure electric mid-range car, compared with the price of the same level Tesla Model 3 and BMW i3 at about 300,000 yuan, and the starting price of the Volkswagen ID.7 is 227,700 yuan, the 221,800 yuan of the EZ-6 pure electric version is quite affordable. This not only highlights its high cost performance, but also a challenge to similar brands.

According to Mazda’s previous pricing strategy, the final price of this car is estimated to be between 18-240,000 yuan. Combined with market demand and competitors, if some competitive policies are introduced during the pre-sale period, the EZ-6 is likely to become the next popular car. This will not only bring Changan Mazda a higher market share, but also bring great pressure to the existing joint venture new energy models in the market. As for whether all this can be realized as expected, the answer will be announced when the EZ-6 starts pre-sale on September 28 and is officially launched at the end of October. Please continue to pay attention and share your views and expectations in the comment area.

Whether you are a car enthusiast, a potential car buyer, or an industry practitioner, the launch of this car will undoubtedly bring a new wave. Please join us in anticipating the official launch of Changan Mazda EZ-6 and see if it can really become a disruptor in the joint venture new energy B-class car market.