Four key words of BYD Han family’s popularity from update to better.

　　International Online auto channel News: 190,000 cars, the Han family, as BYD’s car product, has crossed a market milestone in the past March. Since it was listed for 20 months, its performance has been impeccable. Facing the high expectations of the market, it has handed over many nearly perfect sales answers one after another.

　　Behind the achievements, part of it is attributed to the wave of "new four modernizations" of automobiles. New energy vehicles are in the best era, which provides opportunities and confidence for BYD, the industry leader.

　　After the official announcement of stopping the production of fuel vehicles in a drastic way, the newly evolved flagship car of BYD Han family was listed in the public eye on April 10, and I believe many people have been looking forward to it for a long time.

　　The battery life of Han EV Chuangshi pure electric car increased to 715km；; Han EV Qian Shan Cui limited edition national tide culture self-confidence; Han DM-i can be oil and electricity; Subversion performance of Chinese DM-P. Four brand-new advanced models have formed an unprecedented super matrix in the medium and large car market, and the price range and target population have been further expanded. It is bound to achieve the penetration and breakthrough of China automobile brand into the luxury market occupied by joint venture brands with the advantages of new energy technology, and accelerate the market share of traditional fuel vehicles in the past.

　　Why is the product strength of BYD Han family more and more "invincible"? How does BYD realize the continuous evolution of explosive products to the high end? The answer may be in the following four keywords.

　　More luxurious in China.

　　The advanced core of BYD’s Han Yan value is reflected in the perfect integration of traditional culture and modern luxury, without losing low-key luxury.

　　On the basis of the design language of "Longyan Aesthetics" created by BYD’s global design director Wolfgang Eiger, the front face, taillights and vehicle design of the Han family are once again elaborately crafted, showing the elegance and smoothness of a new generation of Longyan flagship coupe.

　　In addition to the brand-new penetrating Chinese knot taillights that incorporate the essence of Chinese culture, the limited edition design of Han EV Qian Shan Cui is amazing. The name of Qian Shan Cui is taken from the poem in Cheng Ju’s Three Peaks Cottage — — "Rain washes Qian Shan’s greenery, and the paddy field and the pine stream have been struggling." The turquoise tone of landscape paintings is rich and profound, and the colors under the illumination are bright and bright. At the same time, it complements the high and cold color matching with a series of exclusive exterior interior sports kits, and the intelligent fragrance with thick makeup and light touch adds a touch of elegance.

　　The interior design extracts the arrangement of the word "Pin" from the ancient buildings in China, so that the whole interior creates a sense of encirclement, while emphasizing the advanced sense of spatial layering. The dragon elements such as the luxurious seats with dragon scales interpret the Chinese fashion atmosphere, and the warm and restrained purple carbon fiber interior is full of artistic atmosphere.

　　On the whole, BYD has created a Han family with a luxurious world outlook, which is highly recognized by mainstream aesthetics and has a unique symbol of China culture. It can’t help but make people feel that "Hua Liu" is the top stream, reflecting strong national self-confidence.

　　More "fragrant" performance

　　As a leader of new energy vehicles, BYD has always adhered to the development concept of "technology is king, innovation is the foundation", and it is the only enterprise in the world that has mastered the core technologies of new energy vehicle chips, batteries, motors, electronic control and charging facilities, and vehicle manufacturing.

　　The empowerment of many core technologies is the capital for the Han family to sell well for a long time. Relying on major technological breakthroughs such as blade battery, DM-i super hybrid, DM-p, and equipped with three power systems including EV, DM-i and DM-p, the evolved Han family achieved a further improvement in performance and efficiency, and solved many travel pain points and needs.

　　First of all, let’s look at the Han EV Genesis Edition. The comprehensive maximum torque of the new car system is as high as 700N·m, which is almost comparable to the performance of the V10 engine. The four-wheel drive version only needs 3.9s for zero acceleration. With the support of high-efficiency heat pump air conditioning in wide temperature range and battery direct cooling and direct heating technology, the CLTC battery life of Han EV Genesis Edition is as high as 715km, and the charging rate is increased to 150km at most when charging for 10 minutes, and the super fast charging from 30% to 80% can be completed in 30 minutes, so that the user’s travel radius is significantly improved, and the pain points of low-temperature battery life and charging efficiency are solved.

　　Different from the single configuration of Han DM in the past, this time BYD provided the dual options of Han DM-i focusing on energy saving and Han DM-p focusing on performance, creating a new experience of plug-in hybrid cars.

　　Han DM-i is powered by super hybrid technology, equipped with core components such as Xiaoyun-Plug-in special turbocharged 1.5Ti high-efficiency engine with thermal efficiency as high as 40.12%, EHS electric hybrid system, DM-i super hybrid special power blade battery, etc., which subverts the traditional oil-based hybrid technology architecture. The fuel consumption of NEDC is as low as 4.2L per 100 km, the comprehensive cruising range of NEDC is as high as 1,300 km, and the zero-speed acceleration only takes 7.9s This set of endurance, performance and fuel consumption data makes Han DM-i one of the best choices in the 200,000-300,000 class car market.

　　Han DM-p can be described as both performance and efficiency, which has almost refreshed the new height of luxury cars. In addition to the engine, it is equipped with front and rear dual motors with a comprehensive maximum power of 360kW and a maximum torque of 675N·m, with an acceleration of 3.7s at zero speed, a fuel consumption of 5.2L at a power loss of 100 km for NEDC, and a pure battery life of 202km for NEDC. Han DM-p has the strength to break the market pattern of 300,000-class luxury cars in the future.

　　According to the current situation, a small number of China automobile brands may be able to seize some high-end market share, but it is still difficult to achieve a big breakthrough. The evolution of Han family products has opened a door for entering the high-end market, and making the product cost-effective is the key to open this door.

　　Science and technology support high-end

　　In order to attract more BBA and new high-end consumer groups, BYD must come up with a better user experience, especially intelligence.

　　BYD has DiPilot in the field of intelligent driving and DiLink in the field of intelligent cockpit. The intelligent standard of Han family emphasizes the safety and openness of the whole scene, from steady and reliable to gradually leading. This time, the Han family’s intelligent driving assistance and intelligent cockpit have been fully upgraded.

　　The DiPilot intelligent driving assistance system is equipped with 24 sensors at most, including 12 ultrasonic radars +5 millimeter-wave radars +4 panoramic cameras +1 intelligent driving high-perception camera +1 Eps torque sensor +1 DMS driver status monitoring camera, reaching the level of L2.5, and the functions of driving assistance on expressway, emergency lane keeping assistance and intelligent comity are greatly improved.

　　DiLink 4.0(5G) intelligent network connection system has a brand-new UI design and customized APP. It is equipped with 5G chips to increase the speed by over 10 times, and the dual-frequency positioning accuracy can be as accurate as 1 meter, and it supports intelligent voice interaction. In addition to the Han DM-i 121KM distinguished model, the whole system is equipped with HiFi-class customized Dana audio, and at the same time supports the remote upgrade of OTA of the whole vehicle to create a smarter, more efficient and more humane intelligent cockpit.

　　The intelligent technology that does not sell futures has successfully landed on the product side, and the practical experience brought by BYD Han to users is unmatched by many cars of the same class.

　　The safety of tempering.

　　Safety is the primary pain point for consumers to buy new energy vehicles. In turn, this is actually one of the most prominent features of BYD Han.

　　From all kinds of rigorous tests in the R&D process, to blade batteries with high-temperature "ceramic battery" technology, to multiple active and passive safety functions and material laying, and then to diversified cockpit safety guarantee, BYD’s full-dimensional safety performance was finally achieved, and its high score passed C-NCAP "five-star safety certification" and C-IASI three "GOOD" double certifications.

　　For the car health that users are generally concerned about, BYD Han adopts the "baby-grade" painting and refreshing process, reaching the level of European standard 3.0. The green clean mode and remote high-temperature disinfection and sterilization mode bring safer fresh breath.

　　Han family products also add W-HUD head-up display in the aspect of active safety. The larger imaging size and brightness can significantly improve driving safety, while DMS driver monitoring can carry out fatigue detection, distraction detection and long-term driving detection, and remind drivers through multimedia, instrument icon text and language.

　　Based on the performance of key products in the above four aspects: luxury, performance, intelligence and safety, the brand appeal of BYD Han family is also growing positively, and the user group is constantly expanding.

　　tag

　　Previously, BYD revealed that the cumulative orders of Han DM-i and Han DM-p had exceeded 12,098 vehicles in just 10 hours when the pre-sale was opened. After the launch of four new cars, the monthly sales volume of the Han family is expected to be 20,000.

　　From the product evolution of the Han family, we have seen the multi-dimensional qualitative change of BYD at the level of technology, products and market, which is also the basis for BYD to become the first fuel vehicle company in the world to stop production. As Wang Chuanfu, chairman of BYD, said at the performance briefing of the 2021 annual report: "With the introduction of DM-i and blade batteries, especially a turning point product like Han EV, BYD’s brand should be said to be different from before." (Text: Yang Xiaohong Figure: BYD)