Every reporter Shu Dongni, every intern reporter Huang Hai, every editor Liang Xiao　　　　

The public opinion storm caused by 79 yuan Huaxizi’s eyebrow pencil has not stopped.

On September 14th, some event-related entries, such as "Netizen explodes Hua Xizi’s five makeup brushes for 919 yuan", "What eyebrow pencils are more expensive than Hua Xizi’s" and "Yu Meijing’s powder rose by 320,000 a day", were posted on the hot search, which triggered a total reading volume of over 200 million times.

Consumers who questioned the price of Huaxizi poured into traditional Chinese beauty brands with more cost-effective performance. Since September 12, brands such as Bee Flower and Yumeijing have been on the hot search in turn, becoming the "new favorites" chosen by consumers.

In the transformation from "online celebrity" to parity, there may be a consumption trend that cannot be ignored — — It seems that the first generation of online celebrity beauty brands represented by Hua Xizi and Perfect Diary can’t be sold in Amoy’s base camp. According to the data of the third-party research report, the reporter of national business daily found that the total GMV of Huaxizi had a high year-on-year decline for several months since December last year on the Alibaba platform, the base camp where Huaxizi started.

"It has never been used, and the price/performance ratio is average." Yemeng, who lives in Foshan, Guangdong Province, bought Hua Xizi’s makeup remover, cosmetic eggs and eyeliner two or three years ago.

For yemeng, who didn’t have a job at that time, the singer Charlie was the only reason for her to buy Hua Xizi. She was a hardcore fan of Charlie. "In fact, even if I knew that Charlie had become a brand friend, I hesitated for a long time before buying it, because I knew that it was low in cost performance, mainly in marketing. So I didn’t buy its ace product, but bought something I thought I would use. "

When it comes to lipstick and honey powder with a "good" reputation, yemeng, who has always been careful in skin care, bluntly said: "Honey powder lipstick is a bit ‘ Wrong species ’ … …” Yemeng’s experience is not unique. On social media such as Weibo and Xiaohongshu, there are many discussions about the quality and price of Huaxizi.

On September 13, the related terms of Hua Xizi’s eyebrow pencil were more expensive than gold on the hot search.

Taobao platform shows that the price of Huaxizi Shouwumei chalk in Huaxizi’s official flagship store is one replacement in 89 yuan, with a net content of 0.08g. After conversion, the average price per gram is 556.25 yuan, which is nearly 20% higher than the latest published unit price of gold in China and Shanghai Gold Exchange.

Image source: Weibo @ Hua Xizi Florasis

Is Huaxizi expensive?

"The price of Huaxizi is in the upper-middle price range among domestic products (beauty products)." On the afternoon of September 14, a person who was responsible for the live broadcast of a domestic brand e-commerce told reporters. However, the person also said that when calculating the price of eyebrow pencil, consumers should also take the replacement into account. Take the price of Hua Xizi’s live broadcast room in Li Jiaqi as an example. 79 yuan buys one and gets two replacement clothes, with an average price of 329.17 yuan per gram.

Compared with mainstream makeup brands on the market, the unit price of this eyebrow pencil of Hua Xizi is in the upper-middle level of the industry. In fact, entering the mid-to high-end market has always been the business goal that Hua Xizi is laying out.

According to several authoritative sources, Hua Mantian, the founder of Hua Xizi, once bluntly said: "For a long time, the high-end market of China cosmetics has been monopolized by international brands. But today, many products of Huaxizi have cut into the middle and high-end price belt and achieved certain success. "

However, for price-sensitive consumers, domestic beauty products with rising prices seem less attractive.

According to the latest research report of China Merchants Securities, in the nine months from December 2022 to August this year, the monthly GMV (total turnover) of Huaxizi products on Ali platform only increased in three months. In December 2022 and January 2023, the overall GMV of Huaxizi on the Ali platform dropped by as much as 45% and 56%.

Not only Hua Xizi, but also the perfect diary that ran out almost at the same time as Hua Xizi has a similar situation — — In the past nine months, the GMV of Perfect Diary on Ali platform has declined year-on-year almost every month.

The trend of pressure may have appeared in 618 last year. According to the research report of Guoyuan Securities, during the period of June 18, 2022, the brand growth rate of Huaxi Zi failed, with a drop of 41%.

On the afternoon of September 14th, the reporter sent an interview request to Hua Xizi on the issue of sales volume. As of press time, the other party has not responded.

"The research data is also biased. As far as I know, there is more than one channel for brands now. Taobao, Shake (sound), Fast (hand) and Little Red Book all need marketing costs. Brands may focus on Taobao at this stage. If other sales channels perform well, they may focus on other channels (such as marketing costs). Brands don’t want to be monopolized by the platform, making themselves very passive. "

On the evening of September 14, an e-commerce industry practitioner bluntly told reporters: "To be honest, we don’t know whether the sales volume of the brand is rising or falling, because the industry of live e-commerce may find many anchors to bring the goods, and all the sales data are in the hands of the boss or the corresponding merchants’ meeting knows that the company’s data has a wall."

However, in Wang Kai’s perception, the overall beauty is indeed on the decline in the past two years.

Wang Kai had previously worked as a "friend" in the head live broadcast room. He analyzed to reporters: "One is because there will be more new products of beauty, and now both domestic products and big brands are actually rolling … … For domestic products, it is more powerful in cost performance, but many of them have no brand power to support, so if it is not a very classic product, its product life cycle will be shorter. "

"Now it doesn’t cost too much to build a brand and make a product, so it won’t have long-term vitality."

It is not difficult to make products, and marketing has become the "number one project" of the brand. In the process of industry involution, the live broadcast room of the head anchor still has great appeal to domestic beauty brands.

Everyone is criticizing Hua Xizi, but almost all brands want to be Hua Xizi. Since I started to contact Li Jiaqi Live Studio in 2018, in just five years, Huaxi’s revenue has achieved a leap from tens of millions to billions.

"Lick" — — Wan Qing, who was in charge of the live broadcast of a domestic beauty brand, used this word to describe the company’s dependence on the head anchor. Wan Qing’s brand has appeared in many popular variety shows, but its dependence on the head anchor is not much different from that of small brands. "Sometimes it is a loss, because self-broadcasting is not necessarily so good."

Wan Qing told reporters that the cooperation between his brand and the head anchor often adopts the model of pit fee plus commission. Wan Qing recalled that the price of cooperation with a head anchor at that time was about 300,000 to 400,000 pit fees, plus a certain percentage of commission. "There is also a molecular parent link. If it is a parent link, it is more links, and it will be more expensive."

Wang Kai provided a set of data to the reporter. In the beauty industry, there are two main ways to cooperate with the live broadcast room. One is a pure maid, which is about 30% ~ 50%; The second is the pit fee plus commission, but the commission is probably between 30% and 50%, depending on the cooperation rules between the product and the anchor. "If you are like the previous top anchor, his commission will not be lower than 40% or 50%."

Image source: Weibo @ Li Jiaqi Austin

In the face of such a high proportion of commission, why are brands looking for goods in the live broadcast room still "endless"?

"Live broadcast is a must for domestic beauty."

Wang Kai gave a view similar to Wan Qing’s. He thought there were two main problems: exposure and transformation.

"If you have a deep cooperation with the head anchor, the head anchor will give you a video, and its broadcast volume may reach several million, which is equivalent to your exposure of several million in the whole network; If there is a super head anchor, there may be tens of millions in one game, which means that your product has tens of millions of exposures. " In terms of transformation, "a small-headed anchor, if it sells well, will bring you an output of about one million. Although you said that you paid a commission of 30% to 40% to this anchor, you still earned it."

In Wang Kai’s view, the brand’s choice of head anchor has hidden benefits. "First of all, this is an increase in exposure. There is no way to calculate the income, but it is indeed a relatively large hidden income. If Tik Tok has these exposures on Taobao, it will correspondingly increase the search volume of keywords on Taobao … … After the product goes on the market, there will be more things to consider, which will definitely be much better than yourself.

Cover image source: vision china -VCG41N171299989

● Xiaomi 澎湃 OS intelligent cabin system can realize cross-end interaction.

In terms of intelligent cabin hardware, the SU7 center console includes three pieces of screen hardware:

1. 56-inch HUD head-up display (10°x3.6° wide viewing angle, 1500: 1 contrast, 13000 nits brightness)

2. Display system of overturning instrument with 7.1-inch screen.

3. 16.1-inch 3K large screen (aspect ratio 16 to 10, 91.7% screen ratio, 1024-level dynamic dimming)

　　The intelligent cabin system is built with the latest and strongest car gauge chip in the current production car.Qualcomm Snapdragon 8295, the computing power is up to 30TOPS of ops. System software is Xiaomi’s strong point, equipped with Xiaomi’s own research.澉湃 OS(Xiaomi HyperOS) system, has the characteristics of fast start-up, fast upgrade and convenient operation. Based on Xiaomi’s strong consumer electronics product ecology, SU7 also has a strong interconnected ecology, spanning many aspects of people, cars and homes. The system also specially considers the security of accounts. When logging in different user accounts, the self-defined layouts (desktop layout, sitting posture, driving habits, etc.) of each account are independent and invisible to each other, and the private data will be automatically isolated when the vehicle is sent for repair, so that the staff cannot view or call the information. The system logically supports the flexible framework and the adjustment of window size and position. In addition, the co-pilot can also slide down the control center from the right side to directly adjust the co-pilot seat and air conditioner. Rapid response is also a major feature of the intelligent cabin system. 澎湃 OS supports a 1.49-second cold start, and it takes about 3 minutes and 30 minutes to upgrade the OTA package and the whole car package respectively.

　　In terms of the interconnection between people and vehicles, 澎湃 OS system supports mobile phone cross-terminal screen projection, and mobile phone applications can be directly projected on the central control screen to realize functions such as short video brushing, web browsing and online conference. A standardized interface is preset behind the driver and passenger, which can be externally connected with devices such as Xiaomi tablet or Apple iPad. After the Xiaomi tablet and Apple iPad are connected, they can continuously supply power through the 22.5W magnetic interface. At the same time, the tablet can also be connected to the car machine to directly control some hardware on the car, including more than 30 car control functions such as navigation, seat and air conditioning. The standardized interface is not limited to flat plates, but also can be externally connected with equipment such as car hangers with a maximum load of 20 kg. In order to take care of Apple users, 澎湃 OS fully supports wireless CarPlay handcart interconnection, and can realize audio and video circulation based on AirPlay.

　　In terms of car-home interconnection, SU7 can realize remote control of 1,000+meters of home equipment by means of secret-free connection with the same account, and even support the setting of automatic scene linkage, so as to quickly adjust the air conditioning temperature at home and turn on the lights when driving home from work. Using the magnetic interface around the central control panel, SU7 also prepared a special physical keyboard for the control panel and an aromatherapy system. At the same time, Xiaomi Ecology will be opened to a third party to realize the status reminder of child safety seats (whether to fasten seat belts) and call Xiaomi flat-panel camera (check the status of children in the back row).

● Motor: 21,000 rpm super motor has been put into mass production, and the speed exceeds Model Slaid.

　　(|) There are two power versions, the 668km single-motor rear-drive version and the 800km dual-motor four-wheel drive Max version. The two cars are slightly different in hardware configuration and power parameters. In terms of motors, the rear-drive is equipped with Xiaomi Super Motor V6 (United Automotive Electronics), and the Max (four-wheel drive) is the Xiaomi Super Motor V6s of UMC. Both motors have the highest speed of 21000rpm. However, in terms of motor speed, the "20000+ Club" has many rivals, including Model Slaid (20000 rpm), Zhijie S7 (22000rpm released from Huawei DriveONE production car) and Krypton 001 FR(21000rpm). The speed of Xiaomi super motors V6 and V6s has reached the leading level in the industry.

　　In terms of power parameters, the V6 motor with single motor version has a maximum power of 299Ps(220kW), a peak torque of 400N·m, an acceleration time of 5.28s from 0 to 100 km/h and a maximum speed of 210 km/h.. The dual-motor four-wheel drive version uses the V6s super motor. The maximum power of a single motor is 374Ps(275kW), the peak torque is 500N·m, and the power density is 6.78kW/kg. After the combination of two motors, the total power of Xiaomi SU7 Max system is 673Ps(495kW), the total peak torque of the system is 838N·m, the time of 0-100km/h is 2.78s, and the maximum speed is 265 km/h. The parameter performance is better than that of Model S dual-motor all-wheel drive version (corresponding parameters 3.2s and 250km/h), but lower than that of Plaid version (corresponding parameters 2.1s and 350km/h).

　　Considering that the Max version deliberately sets the Boost mode button on the steering wheel (the maximum torque output lasts for 20 seconds) and sets the ejection start mode in the driving mode, I guess the strongest state can only be turned on in a specific mode. After all, it is very likely to cause danger if people who are unprepared are driven by such rapid acceleration. In addition, SU7 also provides users with an infinitely adjustable driving mode, including 10 adjustable items, and personalized settings can be uploaded to Xiaomi community to share with other riders.

　　At the press conference, Mr. Lei also announced the next-generation super motor developed by Xiaomi: V8s. At the press conference, it was revealed that the motor has been mass-produced and it is planned to be put on the train in 2025. Compared with V6 and V6s, V8s uses silicon carbide electronic control module, with the highest speed of 27000rpm, the maximum motor power further increased to 578Ps(425kW), the peak torque of 635N·m, and the highest efficiency of 98.11%. The power density is 10.14kW/kg.

　　In order to withstand ultra-high speed, the rotor is made of a new generation of 960MPa silicon steel material, and the idea of "stepped" design of rotor silicon steel sheet is adopted. At the same time, in order to improve the temperature control ability and prevent overheating at high speed, the V8s super motor also adopts two-way all-oil cooling technology, including the design of stator double-cycle three-dimensional oil circuit and rotor S-type oil circuit. At the meeting, it was even revealed that a super motor is still in the pre-research stage of technology, which uses laser winding rotor technology and has a maximum rotation speed of 35000rpm in the laboratory environment.

　　In the research and development of high-speed motors, the technical routes adopted by different brands are slightly different. For example, Model Slaid motor uses carbon-coated motor rotor technology, and Huawei DriveONE uses silicon steel sheets as the rotor of Xiaomi Super Motor.

When I looked up at U9 and walked out of the stage in a dancing posture, I knew it was unusual. On April 10th, BYD released the cloud chariot system for new energy vehicles, which was specially created for new energy vehicles to improve driving quality. Among them, there are four sets of body control systems with different characteristics, including Yunqi -C, Yunqi -A, Yunqi -P and Yunqi -X, and different systems will be set for different models.

In terms of interpretation, the term "chariot" means a multi-person assisted push cart, which describes the state of the emperor’s trip in that year. However, in BYD’s technical system, Yunchariot represents different functional contents under the same platform structure, so it has different classifications. This setting is similar to luxury brands that pay attention to driving, such as Mercedes-Benz magic carpet, Audi’s intelligent attitude stabilization system, Land Rover all-terrain feedback system and Porsche PDCC system. Today, I will share their differences with you.

In the new energy era, vehicles will pay more attention to the functional applications such as three-electric technology and assisted driving, and the demand point for driving itself will become weaker. Therefore, for vehicles with higher overall load than traditional fuel, efforts in body control system are the place to open the gap between brands.

Pure electric vehicles can better achieve the 50:50 gold counterweight because the batteries are evenly distributed at the bottom of the vehicle. However, due to the high quality of the overall equipment, the inertia generated during driving will be greater, and the requirements for suspension damping will be higher. At the same time, according to the characteristics of different vehicles, the differences in control systems also make the vehicles have different performances.

The four systems have special targeted uses.

First of all, Yunxiao -C, which can be simply considered as a suspension system with variable damping adjustment, can adjust the hardness and damping effect of the suspension according to the feedback of road conditions by means of electronic dampers. This system is relatively rudimentary, and many models with torsion beam dependent suspensions will have similar systems to adjust the comfort of the suspension. At present, BYD Han is equipped with it, which can provide better damping effect.

Yunqi -A adds an air suspension, which can realize the soft and hard adjustment of the suspension and adjust it according to the actual demand, which is also the common point of air suspension. However, one thing is special. In the process of high-speed steering, an airbag is added to the flank positions on both sides of the bucket seat, which can be inflated according to the change of speed and steering angle, so that passengers can effectively offset the lateral thrust during the shift of center of gravity, and the direct effect is to make passengers sit on the seat more stably.

The cloud chariot -P is set for looking up to the U8 hard-core SUV. It is mainly divided into three contents, the first is the adjustment range of up and down height of 200mm, which makes the vehicle have stronger passability. Secondly, it is able to have stronger compression resistance and cushion the specific impact caused by the height difference. Finally, the most important thing is to have a longer suspension stroke, which can make it closer to the road surface when passing through the undulating road surface to avoid suspension. At the same time, it can realize the dynamic balance of the vehicle by four-wheel linkage and achieve the same height of the four wheels.

Finally, it is the strongest cloud -X, just like looking up at U9 at the beginning. As a super-running model, more attention is paid to handling, especially in high-speed dynamic driving texture. The active anti-roll bar can be adjusted moderately by combining with the road surface perception software, so that the included angle between the vehicle and the ground can be tracked more perfectly and the vehicle can be driven closer to the ground.

As mentioned above, Yunqi system can adjust different driving dynamics around cars, SUVs and even sports cars. It is targeted and differentiated, and it can be adjusted and adapted according to the driving conditions of different models. What are the differences from the familiar Mercedes-Benz magic carpet, Audi intelligent attitude stabilization system, Land Rover all-terrain feedback system and Porsche PDCC system? What I have concluded is that, on the one hand, the hardware is diversified and has different configurations according to different models, and it will not go all over the world like other systems. On the other hand, according to the computing power of the cloud, we can combine the road conditions and the data collected by the algorithm to simulate the suspension damping effect that changes according to driving habits. This is a process of continuous learning and optimization.

Say, where are the system characteristics of other brands?

First of all, the magic carpet of Mercedes-Benz is called the magic body control system. Through the "road scanning camera" located at the windshield, the road conditions within 15 meters in front of the vehicle and above 3 mm in ground height can be pre-scanned. When the road surface in front is monitored to be undulating, the magic body control system will automatically change the hydraulic oil quantity of the hydraulic tappet in suspension, and at the same time, it will be integrated with many sensors, calculation actuators and air suspension.

The core of this is predictability, which can perceive the road condition in advance and adjust it, instead of passively reacting when the vehicle drives to the corresponding road section. This configuration is unique to luxury models on Mercedes-Benz S-Class models.

Audi’s intelligent attitude stabilization system, as its name implies, can provide a more stable body driving posture. This system can increase or decrease the load of each wheel through the motor according to the road condition, so it can actively adjust the chassis position no matter what driving situation. In comfort+mode, the intelligent attitude stabilization system can use the tilting function when driving in corners, and can adjust the body posture to reduce the lateral acceleration of passengers.

When entering the curve, the intelligent attitude stabilization system will raise the car body on the outside of the curve and lower the car body on the other side, so that the deviation between the vehicle and the curve is controlled within 3. When driving in a straight line, the intelligent attitude stabilization system can provide buffer compensation for the pitching motion of the chassis, which makes the car body more trackable during driving.

In the field of cars, what Yunqi -C and Yunqi -A have in common with Mercedes-Benz magic carpet and Audi intelligent posture stabilization is that they can adjust the damping adaptively to improve the comfort, but Mercedes-Benz has better foresight and can simulate the road conditions in advance, which Yunqi can’t compare with.

Compared with Audi’s intelligent posture stabilization, Yunqi did not adjust the posture of the whole vehicle, but only simulated the corresponding feelings on the seat, which is a fundamental difference. After all, it has nothing to do with the dynamics of the whole vehicle.

In addition, for luxury models, Land Rover ATF system needs to manually select the corresponding mode system for proper allocation. The changes are the response speed of the engine, the acceleration slip regulation and the difference of the dynamic stability system of the car body, which can have more obvious effects on fuel vehicles.

However, compared with BYD’s Yunqi -P, it is developed around new energy vehicles, which can achieve a more accurate ratio of power output and four-wheel independent operation, which perfectly solves the problem that pure electric vehicles have no mechanical differential, can achieve four-wheel different speed differences, and has better effects on the ability to get rid of difficulties and the adjustment of suspension stroke.

Finally, Porsche’s PDCC, whose core is the active anti-roll bar, can actively adjust the speed between different wheels when cornering, improve the grip of the inner wheel, and compensate for the difference, so that the vehicle has better tracking performance during cornering, and will not be out of control because of the influence of speed and corner angle, thus restraining the roll and improving the cornering speed.

From this technical point of view, BYD’s Yunqi -X system imitates such functionality, which can monitor the dynamics of wheels from time to time. At the same time, it is more evolved than Porsche PDCC in that it is equipped with a laser radar and can realize four-wheel independent operation at the same time. This is the reason for the frog jump.

Conclusion:

The different module functions of the cloud-chariot system can be used for different vehicles and different scenes, which can be said to be very targeted. Compared with the system provided by luxury brands to improve driving quality, it is very similar in functional attributes and effects, and the only difference is that it is aimed at new energy vehicles.

The value of luxury brands lies in providing luxury experience and more comfortable riding experience, which is the ultimate goal of all research and development of advanced suspension systems. However, Yunqi has mastered the core contents of luxury brands at present, and at the same time, it can be said that the innovation in the field of new energy is more advanced.

When others are still thinking about how to improve their sense of science and technology, BYD still returns to the original point and focuses on the driving quality itself. This consideration shows that BYD has begun to understand cars.

　　() Financial Research Center On April 21st, some investors asked (), Hello: Is the newly released Zhiji L7 pure electric vehicle jointly built by your company and Alibaba? Is it true that this car also has wireless charging function? thank you

　　The company replied, Dear investors, hello. Zhiji Automobile Technology Co., Ltd. was established at the end of 2020. It is a brand-new user-oriented automobile science and technology company jointly built by SAIC, () and Alibaba Group. Zhiji L7 has wireless charging function.

　　[car home Information] The oil price is about to usher in the "9 yuan" era, and friends around us have begun to succumb and want to change to a more economical car. Unfortunately, not only the oil price has gone up, but also the price of electric vehicles. Tesla and BYD have just announced price adjustments. In the era of high oil prices, hybrid models seem to be an ideal transition choice. Just last year, many car companies also released their own hybrid models. Today, let’s take a look at those hybrid models that have been listed this year and will be listed within 200,000 yuan to help you find more economical cars.

　　Many consumers have very high requirements for cars, which require both strong power, money saving and large space. In the past, for pure fuel vehicles, it was very difficult to achieve strong power, large space and fuel economy, because it was a contradiction in itself. Strong power requires large displacement, and it is impossible to save fuel with large displacement. However, the arrival of new energy technologies has perfectly solved these contradictions.

　　At present, there are three main types of hybrid models on the market, namely, hybrid electric vehicle, plug-in hybrid vehicle and extended-range hybrid vehicle. These three types will be included in the models to be recommended today. The battery of hybrid electric vehicle is small, which mainly depends on pure electric drive at low speed to save fuel. It does not need to be charged separately, and the price of new vehicle is easy to accept, but in terms of fuel economy, it is only slightly lower than that of ordinary fuel vehicle.

　　Plug-in hybrid vehicles, compared with ordinary hybrid vehicles, have larger batteries, so they will have better performance in fuel economy. Because it not only works in pure electricity at the starting state, but can completely choose EV pure electricity mode. In this way, pure electric commuting is not a dream in the road sections with more traffic lights in the city. If the daily commuting distance is within a reasonable range, you can basically commute by pure electricity, so in this way, the fuel consumption is actually zero. However, plug-in hybrid vehicles need to be charged separately to give full play to its advantages. If there is no charging pile at home, it will cost some time.

　　The extended-range hybrid model is an electric vehicle that does not need to be charged. The engine mainly charges the battery or supplies the generator. Although the fuel consumption is not lower than that of the plug-in hybrid model, it is lower than that of the oil-electric hybrid model, and it also saves the trouble of charging. Next, let’s take a look at the money-saving hybrid models that will be listed within 200,000 yuan this year.

　● BYD destroyer 05

　　BYD is gradually forming a series of marine life mainly equipped with E platform 3.0 pure electricity and a series of warships mainly equipped with DM-i plug-in hybrid technology. The destroyer 05 will be the first model of the warship series, and it will be positioned as a compact car. Its model size is 4780/1837/1495mm, and its wheelbase is 2718mm, which is basically the same as that of Qin PLUS DM-i, and its positioning will also form a complementary relationship with Qin PLUS DM-I. The car is equipped with an 8.8-inch full LCD instrument and a 15.6-inch floating multimedia touch screen.

　　The sales of BYD DM-i are booming in 2021, which has a lot to do with BYD’s strategic change. BYD plug-in hybrid models have been sold in the market for many years, and the early publicity point is its powerful power, even the acceleration time of 0-100km/h will be marked at the rear of the car. Last year, BYD changed its thinking and launched a number of DM-i models focusing on fuel-saving routes. After years of deep cultivation in the plug-in hybrid vehicle market and pure electric market, BYD DM-i models were quickly recognized by consumers.

　　Compared with the past DM-p models, the DM-i model engine is mainly a naturally aspirated small displacement engine, which increases the cruising range in pure electric mode and makes the comprehensive fuel consumption lower. Although the power is reduced, it is still at an excellent level in ordinary models.

　　BYD Destroyer 05 is equipped with Xiaoyun-Plug-in special 1.5L engine, which adopts Atkinson cycle working mode and ultra-high compression ratio of 15.5:1. It is a fuel-saving engine. Compared with ordinary engines, it simplifies the engine structure, improves the reliability and makes the power more efficient. On the motor, EHS electromechanical coupling unit adopts double motor design, including driving motor and generator. At medium and low speeds, the motor is mainly used to drive the vehicle, and at high speeds, the engine is used to directly drive the vehicle, and the driving motor is used as power assistance. In addition, the battery is equipped with Ferrous lithium phosphate’s blade battery, which has higher energy density and smaller volume, reducing the occupation of vehicle space.

　　From the parameter point of view, the 1.5L engine of destroyer 05 has a maximum power of 110 HP (81 kW) and a maximum torque of 135 Nm. In terms of driving motor, two power versions are provided according to different models, with the maximum power of 180 HP and 197 HP and the maximum torque of 316 Nm and 325 Nm respectively. The comprehensive pure electric cruising range of WLTC is 46km and 101km, respectively. Referring to Qin PLUS, the average fuel consumption given by the owner is 3.8L/100km. Of course, powerful friends can wait for Han DM-i, and its cruising range will be longer in pure electric mode.

　● Wei brand latte DHT-PHEV

　　Wei brand latte DHT-PHEV is positioned as a compact SUV, which will be equivalent to the positioning of Macchiato DHT-PHEV listed last year, forming complementary advantages. In terms of body size, its length, width and height are 4668/1890/1730mm and its wheelbase is 2745mm, which is obviously slightly larger than that of Macchiato DHT-PHEV. The car is equipped with four screens, including a 14.6-inch central control LCD screen, a 9.2-inch LCD instrument, a 9-inch touch screen and a HUD head-up display.

　　In the future, Wei Pai will promote DHT lemon mixing in all products and gradually transition to the era of new energy. DHT will be the focus of Wei Pai’s future development. At the same time, in terms of new energy technology, Wei Pai will also have two modes: HEV (oil-electricity hybrid) and PHEV (plug-in hybrid).

　　Great Wall DHT is a set of dual-motor high-efficiency hybrid system independently developed by Great Wall Motor for three years. The engine and two motors are connected through a parallel shaft 2-speed reduction mechanism, and the power output relationship between different components is adjusted through a clutch. That is, double motors are used to decouple the same wheel end of the engine to flexibly adjust the working state of the engine. In this way, the following three working modes can be realized: EV, series and parallel mode.

　　In pure electric mode, the TM main drive motor is driven by the lithium battery to directly drive the vehicle forward, and the engine is in a flameout state; In series mode, the engine runs in the high-efficiency interval to drive the GM motor to generate electricity, and the TM motor drives the wheels to move forward; In parallel mode, the engine drives the wheels through a two-speed reducer, and at the same time, the TM drive motor assists in adjusting the load of the engine.

　　In terms of parameters, the Latte DHT-PHEV is equipped with 1.5T intelligent DHT, with a total system power of 181kW and a peak torque of 532N·m, which will be matched with the DHT130 hybrid gearbox, with an acceleration of 7.5s from 0-100km/h, and a comprehensive fuel consumption of only 4.9L/100km, and a full-oil battery life of over 1,000km.

　● Chery Tiggo 8 PLUS Kunpeng e+

　　In January of this year, the Chery Tiggo 8 PLUS Kunpeng e+ was officially launched, and the price of the new car was 151.8-165.8 thousand yuan. It is a plug-in hybrid medium-sized SUV. Compared with the same price model, the Tiggo 8 PLUS Kunpeng e+ has a larger body size, and it also brings more interior seating space, forming a three-row and seven-seat layout. The interior adopts double 12.3-inch dual-screen design, with built-in high-tech maps, singing bars, iQiyi and other apps, combined with SONY audio, showing a different audio-visual experience.

　　Chery Kunpeng Power was released at the Shanghai Auto Show in 2021. It is a global power architecture of Chery 4.0, a hybrid technology platform composed of Chery’s fourth-generation engine and a special DHT hybrid gearbox. Tiggo 8 PLUS Kunpeng e+ is the first model of Chery equipped with Kunpeng DHT hybrid power system.

　　Chery claims in the advertisement of Tiggo 8 PLUS Kunpeng e+ that the car has 3 engines, 3 gears, 9 models and 11 speeds. What is this? Three engines refer to three kinds of power sources, including 1.5TGDI Miller cycle engine with the highest thermal efficiency of more than 45%+DHT double motors (front double motors+rear single motors). Double motors can be driven separately or simultaneously, and generate electricity at the same time. At the same time, DHT has three physical gear ratios.

　　Tiggo 8 PLUS Kunpeng e+ can realize pure electric mode and series extended range mode, that is, the engine drives the motor to generate electricity, and the motor drives the wheels, and it can also realize parallel mode, that is, the engine and the motor are driven at the same time. Nine modes can realize high-efficiency working modes such as single/double motor drive, extended range, parallel connection, direct engine drive, single/double motor energy recovery, driving/parking charging, etc. In addition, Chery combined the motor with the transmission to form the DHT hybrid special transmission, thus achieving 11 combination modes and smooth and efficient power output. Tiggo 8 PLUS Kunpeng e+ also has 11 driving scenarios, including starting, medium and low speed, overhead, overtaking, red light, congestion, high speed, long distance, mountain road, high-speed steering, ice/snow/mud/sand.

　　In terms of parameters, the Tiggo 8 PLUS Kunpeng e+ is equipped with a hybrid power system consisting of front double motor+rear single motor +1.5T engine. The four-wheel drive model with engine+double motor+electric rear axle accelerates for 4.9 seconds at 0-100km/h, and the engine+double motor model accelerates for 7.2 seconds at 0-100km/h. The whole system comes standard with a battery pack of 19.27kWh, and the maximum input torque is 57.

　● Changan UNI-K iDD

　　Changan UNI-K iDD is a plug-in hybrid medium-sized SUV, which just announced the price of the new car, with the price range of 176,900-192,900 yuan. The new car continues the design of the fuel version, and adopts a sporty and futuristic design. At the same time, the interior design is also very layered. The full LCD instrument panel and the suspended central control panel will not be absent from the car.

　　At the Chongqing Auto Show in 2021, Changan released the Blue Whale iDD hybrid system, which is a plug-in hybrid system, supporting pure electric mode and hybrid electric mode. This system includes blue whale engine, blue whale transmission, large-capacity battery control system, etc. Changan UNI-K iDD became the first vehicle equipped with the Blue Whale iDD hybrid system, and it will be applied to more of its products in the future.

　　The structure of Blue Whale iDD hybrid system is similar to that of plug-in hybrid system of Volkswagen. Both of them adopt P2 hybrid system structure, and the motor is placed between the engine and the transmission. Blue Whale iDD hybrid system adopts core technologies such as high-efficiency and high-pressure hydraulic system, three-clutch integration technology, intelligent electronic double pump technology, etc. The comprehensive efficiency of electric drive of Blue Whale electric drive transmission is 90%, and it has a super-capacity PHEV battery with a battery capacity of 30.7kWh and a pure electric cruising range of 130km. In addition, Changan UNI-K iDD also supports OTA upgrade in full power domain, which can continuously enhance users’ feelings.

　　In terms of parameters, Changan UNI-K iDD is equipped with the Blue Whale iDD hybrid system consisting of a 1.5T turbocharged four-cylinder engine and an electric motor, in which the maximum power of the engine is 170 HP, the maximum torque is 260 Nm, the maximum power of the motor is 116 HP, and the maximum torque is 330 Nm. The transmission system is matched with the Blue Whale three-clutch electric drive gearbox, and the NEDC has a pure electric cruising range of 130 km and a comprehensive cruising range of 1,100 km, which is power-deficient.

　● Geely Xingyue L Raytheon Hi·X Hybrid Edition

　　At the end of last year, Geely Xingyue L Raytheon Hi·X hybrid version officially announced the pre-sale price, and the pre-sale price of the new car was 173,700 yuan, which was positioned as a compact SUV. This is a hybrid model based on the Star Yue L model, which is different from the fuel version of Star Yue L in appearance design, mainly reflected in the design of the front grille. In the interior design, the three screens in the car are the biggest highlights, and the use of large-area suede leather fabrics shows the luxury inside the car.

　　Xingyue L Raytheon Hi·X hybrid version is equipped with a 1.5T three-cylinder engine code-named DHE15. The three-cylinder engine is smaller, which helps to reduce the volume of the whole hybrid system. For the working conditions where the three-cylinder engine is prone to jitter, such as starting, the system can be driven by a motor to avoid poor working areas. The temperature of compression and combustion process of Miller cycle engine is lower, thus reducing heat transfer loss and saving fuel.

　　With the appearance of DHT Pro, Geely hybrid system entered the era of dual motors. Of course, not all the double motors are used to drive the vehicle. The P1 motor is connected with the engine and mainly used to generate electricity, and the P2 motor is responsible for driving the vehicle. Geely has integrated a 3-speed transmission in the P2 drive motor of DHT Pro, which has more gears than ordinary models, and theoretically accelerates more smoothly, so the engine has more chances to be in an efficient working area.

　　Xingyue L Raytheon Hi·X hybrid version of the ternary lithium battery pack has a capacity of about 1.8kWh, and the battery pack is located in the channel in the middle of the seat. Compared with the strategy of putting the battery pack under the seat in mainstream hybrid models, this method has less impact on the space of riding and storage, giving consideration to practical performance.

　　In terms of parameters, Xingyue L Raytheon Hi·X hybrid version is equipped with a hybrid power system consisting of a 1.5T three-cylinder engine. The maximum power of the engine is 150 HP and the peak torque is 225 Nm. The transmission system adopts a 3-speed electric drive gearbox (DHT Pro). The thermal efficiency of the engine is 43.32%, the fuel saving rate is 40%, the maximum endurance is 1300km with full oil, the acceleration time from 0 to 100 km/h is 7.9 seconds, and the comprehensive fuel consumption is 4.3L/100km.

　● Nissan hacker e-POWER

　　After Nissan Sylphy e-POWER, a new generation of hackers will also bring e-POWER models and position compact SUVs. The appearance style of the new hackers is similar to that of the current Qijun, and the new cars look more sporty and flamboyant than the current models. In the interior, the overall design is layered, and the suspended central control panel and full LCD instrument are equipped.

　　E-POWER can be understood as an extended-range hybrid power system equipped with a small-capacity battery. It is an electric vehicle without charging. It is structurally composed of an engine, a generator and a drive motor. The engine is an extended-range generator, which only drives the generator to generate electricity. The generated electric energy will be stored in the battery or directly used as the energy input of the drive motor according to the vehicle working conditions.

　　E-POWER system has a simple structure and no complicated coupling device, which is beneficial to miniaturization and lightweight and is presented in series. In terms of working mode, under low load, the energy of driving motor is completely provided by battery, and the driving mode of vehicle is the same as that of pure electric vehicle. With the increase of vehicle driving load, the output power of the battery can’t meet the demand of the motor. At this time, the engine starts to drive the generator to generate electricity to meet the demand of the motor for electric energy. When the battery power is low, the engine will also start to drive the generator to generate electricity. Part of the generated electricity will be sent to the motor to drive the wheels, and the other part will charge the battery to ensure that the battery power is at an appropriate level.

　　In terms of working mode, under low load, the energy of driving motor is completely provided by battery, and the driving mode of vehicle is the same as that of pure electric vehicle. With the increase of vehicle driving load, the output power of the battery can’t meet the demand of the motor. At this time, the engine starts to drive the generator to generate electricity to meet the demand of the motor for electric energy. When the battery power is low, the engine will also start to drive the generator to generate electricity. Part of the generated electricity will be sent to the motor to drive the wheels, and the other part will charge the battery to ensure that the battery power is at an appropriate level.

　　In terms of parameters, the new generation of hacker’s e-POWER model is equipped with a 1.5T variable compression ratio engine with a maximum power of 190 HP, and the front wheels are driven by the motor. There are no parameters for fuel consumption. At present, the comprehensive fuel consumption of Sylphy e-POWER is 3.9L.

　● Edit Comment:

　　Consumers should still decide which model to choose according to their own situation, for example, it is inconvenient to charge, or don’t consider plug-in hybrid vehicles. Hybrid models are more suitable for commuting in cities with congested road conditions. In addition to saving fuel and money, they can also bring you a better driving experience and a smoother feeling on the stop-and-go road. I believe that in 2022, it may be a new year for hybrid vehicles, and oil prices will promote the change of historical wheels, which is similar to the process of Japanese cars knocking on the door of the United States. (Text/car home Qin Chao)

　　[Official map of new car in car home] Recently, we obtained the interior picture of (|) from BYD official. The new car will be built on BYD’s brand-new DM-i platform, and the Xiaoyun-plug-in special 1.5L high-efficiency engine will be the first to be mounted on its model. The appearance of Qin PLUS will follow BYD’s classic "Dragon Face" design language.

　　In terms of interior, the new car adopts the embracing cockpit design, and the central control design is biased towards the main driving side. With the simple lines of the center console, the whole car is very layered. At the same time, the car is also equipped with a suspended LCD instrument+a suspended large-size central control panel, and with a three-spoke flat-bottomed multifunctional steering wheel, its overall sense of science and technology has been well improved.

　　At the same time, the overall color of the interior of the car adopts the color matching style of clouds and blue, just like the clouds walking in the blue sky, which is advanced and comfortable. With the colorful ambient lights in the front row, the cockpit is filled with sports texture. In addition, the body-oriented sports seat is ergonomically designed, which has a strong sense of wrapping, and the texture of red and white stitching is embellished to better reflect the sense of sports. In addition, BYD Heart central control area presents a simple and avant-garde style, which shows the aesthetic way of Qin PLUS as a whole.

　　BYD Qin PLUS is BYD’s latest leapfrog compact car product, and its front face incorporates brand-new design elements based on the design language of "DragonFace". The larger front grille of "Dragon Mouth" and the newly designed "Dragon Armor" bring strong sensory impact. At the same time, the combination of the heavily pressed front and the four three-dimensional lines on the hood creates a visual effect of diving. Its headlights and daytime running lights make the new car look very energetic.

　　　The side lines of the car body are smooth and full of lines, and with a plurality of spoke aluminum alloy wheels, the sense of movement is enhanced. The horizontal lines and downward curved design of the tail widen the overall visual effect, and the through taillights are more recognizable, and the slogan above the taillights has also become the latest design font.

　　BYD said that DM-i super hybrid technology is the core weapon of Qin PLUS. It is reported that Qin PLUS is equipped with a hybrid system consisting of a 1.5L naturally aspirated engine and an electric motor. The official said that the thermal efficiency of this 1.5L engine can reach 43%, and it also has Atkinson cycle, high compression ratio of 15.5, EGR exhaust gas recirculation system and split cooling technology. Without electric drive, the engine fuel consumption is 3.8L/100km.

Editor’s comment:

　　　It can be seen that Qin PLUS is positioned as a stylish and practical family car, but on this basis, BYD also hopes to let the new car release more features, such as simple but not simple design, ultra-low fuel consumption, etc., in order to meet the needs of users in terms of quality, cost performance and face value, and attract more potential consumers. Therefore, if its final pricing is close to the people in the future, it is expected to have good product sales. (Text/car home Zhouyi)

A few days ago, Mercedes-Benz released a video about EQG, from which it can be found that the new car has the function of tank turning around. The new car is a pure electric version of Big G, and its appearance is consistent with that of Big G as a whole. It is reported that the new car will be officially unveiled in early 2024. What are the highlights of this car? Let’s take a look at it with the car brother!

The most striking thing this time is that the new car is equipped with four drive motors. Officials say that the new car is also equipped with an independent front suspension and a rigid rear axle specially developed for electric vehicles. Its main function is to control the wheels on both sides to rotate in different directions, so as to realize a form similar to tank turning, which is officially called "G-turn". From the officially released video, we can clearly see that the new car shows the function of turning around the tank, which can realize the original circle.

The tank here turns around, which may not be unfamiliar to users who are familiar with off-road. Simply put, it turns around in place like a tank. This function is mainly to reduce the turning radius of the vehicle in order to improve the passing performance.

In the appearance part, through the exposed video, we can find that the appearance of the new car is basically consistent with the fuel version of G-class. The overall appearance still looks hard and rough, and the headlights on both sides adopt retro round design.

On the side of the car body, the body lines of the new Mercedes EQG are rough, which highlights the domineering of the new car. The overall shape is still the same as the big G, and there is no difference. If you don’t look carefully, you may not be able to see that this is a pure electric vehicle.

In the rear part of the new car, a bare spare tire is hung outside the rear of the new car. This design is also a classic shape of off-road vehicles, and it also follows the side door design of Mercedes-Benz G.

In terms of power, it is understood that the new car will be equipped with a silicon anode battery, which can increase the battery density by 20%-40%, mainly to allow the car to save more energy in the same space, which can effectively alleviate the battery life problem to some extent.

For off-road enthusiasts, Mercedes-Benz G can be said to be their own "dream car", but the high price has dissuaded many people. Due to the influence of electrification, Mercedes-Benz G has to make corresponding changes, which shows that Mercedes-Benz EQG came into being. Generally speaking, the new car, as an electric hard-core off-road vehicle, has shown everyone the function of turning around the tank and realizing the original circle, which must be very attractive to everyone.

The question is coming. What do you think of the in-situ U-turn function of the new car? Leave a message in the comment area and discuss it with your brother!

Editor: sunny day

　　From September 30th to October 3rd, the performance version of Shanhai Gun, off-road gun, artillery and other heavy vehicles of Great Wall Gun, together with powerful vehicles such as Tank 300 and New Haval H5, formed the largest off-road corps, appeared in the "Alashan Heroes’ Club 2023", and gathered with users in the "Great Wall Motor Off-road Base" to make friends with cars and stroll in the sand sea.

　　As the leader of pickup trucks, the All-round Family of Great Wall Gun built the pickup truck culture base camp in China with its strong off-road strength, which ignited the off-road pickup truck dream in users’ hearts and led the pickup truck culture to leap upward.

　　Great Wall Gun Full Performance Familygo on an expedition/a campaignAlxa Write the lofty sentiments of galloping in the desert

　　During the event, the full-performance family models of the Great Wall Cannon were all unveiled, and all over the mountains were Great Wall Cannons. They galloped with users in the vast desert and reveled under the vast starry sky, presenting a "performance pickup truck feast".

　　As the leader of pickup truck culture and the leader of users’ co-creation, Great Wall Gun insists on creating user brands with users and empowering pickup truck culture. This Alashan Heroes’ Club is another user-created event after the fourth anniversary of the Great Wall Gun brand ushered in the 500,000-vehicle assembly line. This year’s Heroes’ Club will not only include cross-country events such as Arnaudas U2 Desert Championship, Great Wall Cup T3 Challenge, Artillery League Cup, but also activities such as users’ wave play and modification exhibition, cross-country training camp, light luxury camping in Shanhaiying, desert concert, etc., to play with users and be wild together.

　　Great Wall Gun’s all-round performance family not only demonstrated its outstanding performance and leading technology, but also conveyed the spirit of freedom, passion and adventure to users, experienced the fun of "wild" together, and wrote down the lofty aspirations of galloping through the desert.

　　The brand strength of Great Wall Gun has been recognized by the market and trusted by users. At present, the Great Wall pickup truck has been the first in sales for 25 consecutive years, and the global cumulative sales volume has exceeded 2.45 million; From January to August this year, the Great Wall pickup trucks sold a total of 135,477 units worldwide, up 7.3% year-on-year, and the domestic terminal market accounted for nearly 50%. For every two pickup trucks sold in China, one was the Great Wall, leading the pickup truck category value in China to jump upward.

　　Bigger, stronger and more luxurious Shanhai cannon performance editionStage the ultimate performance aesthetics

　　In this "2023 Alashan Heroes’ Club", the performance version of Shanhai Gun started the first test in the desert at the same time, showing off the hard-core off-road strength, and won unanimous praise from the media and user representatives in terms of luxury off-road configuration and long-distance crossing comfort.

　　Shanhai Gun Performance Edition is based on the world’s leading intelligent professional off-road tank platform, which perfectly integrates hard-core off-road and intelligent luxury, and redefines hard-core off-road pickup trucks with bigger, stronger and more luxurious hard-core strength.

　　The design concept of the performance version of Shanhai Gun originated from the aggressive spirit of China culture "erin brockovich". The exclusive body color of "Golden Armor" symbolizes the cross-country spirit of courage to challenge and constantly break through. Yellow sand wears golden armor in hundreds of battles, and it will never be returned without breaking Loulan. The whole vehicle body is close to the full-size pickup truck. Thanks to the design of shortening the rear suspension, increasing the wheelbase, widening the wheel track and optimizing the shock absorption arrangement, the proportion of the vehicle body is more coordinated, and the driving space is more spacious, bringing a space feeling like first class.

　　Shanhai Gun Performance Edition is equipped with the only and most powerful domestic 3.0T V6 engine, matched with 9AT transmission, and comes standard with silicone oil fan with better heat dissipation performance, surging power and always on-line; Standard Borgwarner 4A+MLOCK intelligent four-wheel drive system, equipped with front and rear axle electronically controlled jaw differential locks, to create a real "three locks" in the hearts of off-road players, and equipped with up to 9 all-terrain modes, all-weather, all-road, all-scene off-road needs can be handled freely, showing the ultimate off-road driving pleasure and charm. The original factory is equipped with millions of off-road equipment, such as front and rear metal bumpers, metal side pedals connected to the frame, 18-inch off-road AT tires, K-MAN nitrogen shock absorption, 12,500-pound T-MAX winch and other hard-core equipment, which saves users the troubles of licensing, going on the road, annual inspection and after-sales, and brings amazing new off-road play.

　　Highlighting the intelligent experience and high safety performance of the vehicle, Shanhai Gun Performance Edition also gives the optimal solution of off-road+intelligence, with L2-level high-level intelligent driving assistance, which can realize ACC adaptive cruise, intelligent cruise, AEB automatic emergency braking, lane keeping and other functions, giving the pickup a more intelligent and humanized experience with technology.

　　It is reported that the performance version of Shanhai Gun will expand the experience of users and the media in mid-October, and start the national pre-sale at the same time. It will be listed in the fourth quarter of this year, with a price of less than 300,000. I believe that with the hard blessing of the performance version of Shanhai Gun, we will be more free, more calm and more extreme in pursuing the mountains and seas in our hearts.

　　The Great Wall Gun created the off-road pickup truck culture that belongs to China people alone, so that off-road is no longer a hobby of a few people, but a lifestyle of more people. Great Wall Gun will continue to adhere to category innovation, continuously iterate and consolidate the full-performance family product matrix, so that more users can enjoy a new way of off-road life.

"It should have started production, but not long ago I heard a voice coming from a distance." A few days ago, a person working near the Xiaomi automobile production base said in an interview with reporters.

A few days ago, the reporter visited Xiaomi Automobile Factory in Beijing Economic Development Zone and saw that the production plant had begun to take shape. There is Xiaomi’s LOGO on the office building, and occasionally big trucks and yellow engineering vehicles pass by.

Xiaomi Automobile Production Base Source: Photojournalist Li Xing

Waiting for the dock staff to visit at the gate of Xiaomi automobile factory
Zhang Hai (pseudonym), a component supplier, told reporters that the first phase of Xiaomi Automobile Factory, the four major factories of Xiaomi Automobile Factory, built production workshops (stamping, welding, painting and assembly) and started small-batch trial production. The manufactured car is parked in the assembly workshop.

Since Lei Jun, founder, chairman and CEO of Xiaomi Group, announced Xiaomi’s entry into the smart car industry, the dynamics of Xiaomi Automobile have attracted much attention. An insider who asked not to be named said in an interview that Xiaomi Automobile will start mass production next month (December) and start selling early next year (February). Previously, Lei Jun said that Xiaomi’s first car will be mass-produced in the first half of 2024.

The confidentiality system of the factory is strict, and suppliers queue up to visit.

For a long time, Xiaomi car has been quite secretive because of its high degree of confidentiality. "When we enter the factory, we are forbidden to use tools such as mobile phones and cannot disclose any information." Zhang Hai told reporters.

During the visit, the reporter also found that Xiaomi Automobile Factory is surrounded by green iron sheets and stone walls. Only the north gate is reserved as the entrance and exit, and strict inspection is required when entering.

The security guard at the entrance of Xiaomi automobile told the reporter that foreigners who need to enter the factory should not only scan and register the QR code at the security booth at the door and register the visitor information, but also contact the internal staff Xiaomi to automatically come out and guide them before they enter. "The internal confidentiality system of Xiaomi Automobile is very strict, and we have to go through this process every time we come here." Another component supplier waiting for internal employees at the gate of Xiaomi Automobile Factory also said.

Suppliers queue up at the door to register. Source: Reporter Li Xing

At the north gate of Xiaomi Automobile, the reporter saw nearly 20 people scanning the QR code to register at the door, waiting for contact. To choose. "Most of us are suppliers of Xiaomi auto parts, some have reached cooperation, and some are going to Xiaomi Auto to explore and seek possible cooperation." Zhang Hai said.

Rong Fang (pseudonym), who is also a supplier of Xiaomi Automobile, told reporters that he dropped by Xiaomi Automobile Factory after attending the closed meeting of Xiaomi Automobile. "Xiaomi Auto’s information confidentiality system is particularly strict. The company representatives who participated in Xiaomi’s closed-door meeting signed a confidentiality agreement and could not disclose any information released at the meeting to the outside world." Rong Fang said.

According to public information, on November 8, Xiaomi held a closed-door partner meeting in Xiaomi Science and Technology Park. Participants are all major buyers of Xiaomi Automobile, including Xiaomi mobile phone and automobile supply chain business. This closed-door meeting is only for invited people, and mobile phones, computers and other electronic equipment are not allowed in the meeting room.

Thirteen. In November, the relevant person in charge of Xiaomi Group also said in an interview that the only information that can be disclosed to the outside world for Xiaomi Automobile is the mass production time of the first car (that is, the first half of the year). 2024).

Trial production of dozens of new cars

According to the plan, Xiaomi Automobile Factory will be built in two phases. The first phase covers an area of about 720,000 square meters with an annual production capacity of 150,000 vehicles. It will be completed in June 2023; The first phase project is expected to start in 2024 and be completed in 2025.

According to public information, the related factories of the first phase of Xiaomi Automobile Factory passed the acceptance on June 12. The reporter saw in front of Xiaomi Automobile Factory that the land to be developed and developed in the factory was separated from the completed factories and office buildings, and marked with "No.1". 1 to 5, barbed wire. "In addition to the factory building, Xiaomi Automobile Factory has also set up an internal low-speed test site for the trial production of vehicles." Zhang Hai told reporters.

Around Xiaomi Automobile Factory Image Source: Photographed by Li Xing reporter

According to the above-mentioned insider who asked not to be named, Xiaomi Automobile Factory has started trial production in small batches for some time and is currently producing vehicles. Dozens of cars. "The factory will start mass production at the end of this year to prepare for the launch of the model in February next year." An insider who asked not to be named said.

A few days ago, a detailed picture of the chassis of Xiaomi’s first model was exposed online. From the spy photos, the overall design of the new car is fashionable, and the popular hidden door handle may be adopted. On the back, you can see the arc shape of the taillights.

"From the design point of view, the new car is a car, very similar to Tucki P7." The above-mentioned insider who asked not to be named said. Zhang Hai also said that judging from the appearance of the white body parked in the factory, Xiaomi’s first car may be a "sports car-like" car.

Hu Zhengnan, who is in charge of Xiaomi’s auto-related business, posted a message in his personal Weibo: "Hey! It’s hard to protect myself from it, and now I have a headache. What if we just start selling? "

Guo Ming, an analyst at Tianfeng International Securities, believes that the key selling points of Xiaomi’s first model will focus on autonomous driving technology, software ecology, 800V fast charging and power configuration, and the price is expected to be below 300,000. "After the first Xiaomi model is listed in 2024, it is expected that the shipment will be 50,000 to 60,000 units." Guo Ming is full of confidence.

"Birth card" may appear.

Although the mass production of the time node is confirmed, there is no news that there is a problem at present.

"Xiaomi Automobile must use its own production qualification. The group has invested so much money (coming in) that it is impossible to produce with the qualifications of others. " A number of Xiaomi auto parts suppliers told national business daily.

According to Reuters, Xiaomi was approved by the National Development and Reform Commission to produce electric vehicles in August this year, but it still needs the approval of the Ministry of Industry and Information Technology. However, the news has not been officially confirmed. The reporter also inquired about Xiaomi Group many times, but did not get a reply.

The person in charge of the new energy automobile company, who asked not to be named, told reporters that one of the important prerequisites for automobile enterprises to obtain the production qualification of new energy vehicles is to have their own production plants. Xiaomi Automobile has already met this condition, which may be just a problem. "There is still more than half a year before mass production," Xiaomi Automobile revealed. It is not impossible for Xiaomi Automobile to obtain (production) qualification during this period. The CEO of the above-mentioned new energy automobile company, who asked not to be named, said.

It should be noted that it has recently been reported that Xiaomi Automobile has contacted Jianghuai Automobile, Chery Automobile, Beiqi Blue Xiaomi Automobile and Beiqi Blue Valley to make further progress in cooperation, and both parties are interested in further negotiations. In this regard, Xiaomi Automobile related person said that for the person in charge of Beiqi Blue Valley, he only replied to the reporter: "We have not received relevant news internally."

"In theory, Xiaomi Automobile has its own factory and does not need OEM production from other companies. Beiqi Zhenjiang Blue Valley Factory will produce four models at the same time in 2024, and its smart selection cooperation model with Huawei will also have to transform the Futian factory for production. " An insider close to Beiqi Blue Valley told reporters.

In addition, it has recently been reported that Haima Automobile and Xiaomi Automobile have reached a cooperation. In this regard, Haima Automobile said on the interactive platform that the company has no cooperation with Xiaomi Automobile at present. Xiaomi automobile’s news about automobile cooperation. "We don’t know the news." The relevant person in charge of Haima Automobile responded to the reporter.

However, the management of the above-mentioned new energy automobile company, who asked not to be named, believes that Xiaomi Automobile is likely to find other automobile companies to cooperate in production, but will use its own production qualifications. "Even if Xiaomi Car Factory can be put into production quickly next year, there will still be a process of increasing production capacity." The sales target set by Lei Jun is that the production capacity of Xiaomi Automobile in June 2024 is 100,000 units, and it is difficult for the new factory to reach this production capacity quickly. The above-mentioned unnamed executives of new energy automobile companies analyzed this.

The new car of Xiaomi Automobile will be listed in February next year. Data Map Source: vision china

According to Lei Jun’s plan, the first batch of Xiaomi cars will sell 100,000 vehicles within one year and deliver 900,000 vehicles in the next three years, thus "entering the first camp in the industry in 2024". This means that from 2025 to 2027, Xiaomi Automobile needs an annual production capacity of at least 300,000 vehicles.

"Xiaomi Auto’s contact with other car companies to solve the existing capacity problem is a strategy based on its long-term sales target, which can alleviate the subsequent capacity shortage of Xiaomi Auto to some extent. The management of the above-mentioned new energy automobile company, who asked not to be named, believes.

All photos and parameters of Xiaomi Automobile are made public, and the rear part is "Beijing Xiaomi".

According to the official opinion of the website of the Ministry of Industry and Information Technology, on November 15th, the Ministry of Industry and Information Technology released the announcement of road motor vehicle manufacturers and products (No.377 series) and the catalogue of energy-saving and new energy-using vehicles enjoying the preferential treatment of vehicle and vessel tax (No.56 series).The two Xiaomi cars on the market are all pure electric vehicles of this brand.

According to public information, Xiaomi Automobile is a brand of Xiaomi products, a pure electric car, and a manufacturer.Release Xiaomi Automobile for BAIC Group-Road Vehicle Co., Ltd.

Photo, the picture shows the rear logo of Xiaomi automobile "Beijing Xiaomi", and the millet model "BJ7000MBEVR2" with a wheelbase of 3000mm uses lithium iron phosphate battery, which is provided by the supplier and BYD subsidiary; The motor is produced by United Automotive Electronics Co., Ltd., and the driving motor power is 220kW.

Another Xiaomi car model "BJ7000MBEVA1" uses ternary lithium battery, and the supplier is Contemporary Amperex Technology Co., Limited.

Various parameter information published on the website of the Ministry of Industry and Information Technology

At this juncture in 2023,Using digital powerAccelerate application modernization,alreadybecomeGovernment and enterprises jointly build a digital China to promote Chinese modernization.The main theme.It can be said that going to the cloud has become the only way to intellectualize government and enterprises, and it is the future of digital China.

As a global manufacturing enterprise with nearly 200,000 employees, Huawei has many similarities with many government and enterprises, both of which are non-cloud-native, and have also experienced the process of their own digital transformation from scratch.Practicing the strategy of "everything is service", Huawei Cloud is based on the positioning of digital "cloud base" and "enabler".The technology, tools and experience precipitated in the digital transformation will continue to be opened on Huawei Cloud to help more government and enterprises accelerate digitalization.

On the one hand, Huawei Cloud provides a comprehensive and rich cloud service to help government and enterprises make good use of the cloud. In the application of modern technological innovation, Huawei Cloud provides six key technologies: "assembly delivery, digital intelligence drive, DevOps, service-oriented architecture, security, credibility and resilience", including the leading Huawei Cloud Astro low-code platform and innovative cloud services covering databases, AI, digital content production and other aspects. At the same time, Huawei Cloud also creatively integrated the four production lines, launched DevCloud Development Cloud, and realized the collaboration of DataOps, MLOps, MetaOps and DevOps. Through one-stop XOps solution, the asset sharing and development process of data, AI, digital content and applications were seamlessly integrated, and isolated islands were broken, which made the process from innovation to value realization more efficient and reliable.

In addition, for the diversified application scenarios of government and enterprises, Huawei Cloud Stack has comprehensively carried out innovation on the cloud. By extracting the common characteristics of industry segmentation scenarios, the cloud service combination Offering, networking, configuration, application, etc. has been standardized and continuously introduced to the market. Based on rich experience in industry cloudization, Huawei Cloud Stack is working with partners to provide professional services and best practices to help many government and enterprise users move towards deep cloud use. In 2022, Huawei Cloud Stack accumulated more than 5,200 global government and enterprise customers, and continued to lead in the government and enterprise market.

At the same time, Huawei Cloud has also built a soft capability of digital transformation, that is, spilling Huawei’s own digital transformation experience to Huawei Cloud, and jointly building industry aPaaS with partners to help users better realize application modernization and complete digital transformation through "experience as a service". Up to now, Huawei Cloud has released several basic aPaaS services, such as industry, heating, government affairs, coal mine, education, electric power and highway, as well as KooMessage cloud messaging service and river map KooMap service. Huawei Yunkaitian aPaaS has fully opened more than 50 scene cloud services and more than 100,000 API services, which are widely used in more than ten vertical industries.

On the other hand,With the comprehensive and deep use of the cloud in the government and enterprise market, the demand has increased by leaps and bounds year by year.The coordinated development among cities, industries and enterprises has become particularly important, which requires the joint efforts of government, enterprises, industry and research.

In order to accelerate the overall improvement of the quality and efficiency of the digital economy, and help the smart development of cities, the upgrading of industrial digital intelligence, and the innovative growth of enterprises, Huawei Cloud joined hands with institutions such as China Soft Institute, Federation of Industry and Commerce, Xinhua Net, media and ecological partners to jointly launch the "100-city enterprise application modernization China Tour" action, and joined hands with all parties.Promote the modernization of government and enterprise applications and accelerate the high-quality development of government and enterprise.

"China Tour of’ 100 Cities and 100 Enterprises’ Application Modernization" promotes the modernization of government and enterprise applications and accelerates high-quality development.

As an important part of the "100 Cities and 100 Enterprises Apply Modernization to China" campaign, Huawei Cloud City Summit has gone through five years, which is the five years that Huawei Cloud has been deeply cultivating government and enterprises, and it is also the five years that it witnessed the rapid cloudization of government and enterprises and entered the deep-water area of digital intelligence. In order to bring the latest intelligent transformation concepts, technologies and successful practical experience to various cities, industries and enterprises, since 2019, Huawei Cloud City Summit has begun to go deep into the country and enter the forefront of the intelligentization of government and enterprises. To this day,Huawei Cloud City Summit has been completed.Grow more and moreThe preferred platform for cities and enterprises to explore technology and business model innovation.Next, Huawei Cloud City Summit will continue to go to the whole country, injecting new kinetic energy into the modernization of urban and industrial applications.

Up to now, Huawei Cloud has served the 800+ China government cloud project in the government market, built a "one city and one cloud" with 150+ cities, and provided digital empowerment services for over 40 central enterprises and 200 state-owned enterprises; At the same time, relying on more than 160 innovation centers nationwide, Huawei Cloud has helped more than 23,000 manufacturing enterprises to digitally transform.

One tree doesn’t make a forest, and one river can’t make a sea. Digitalization has become the biggest dividend and opportunity for government and enterprises at present, and it is also a common opportunity for the whole industry. Huawei Cloud hopes to release digital productivity by building a "cloud base" in the future world and become the primary force for the intelligentization of government and enterprises.