Huawei’s ＂four worlds＂, why is it that only the world has succeeded？

As the saying goes, the dragon gives birth to nine children, each with its own differences. The four major car brands that Huawei is currently building in cooperation with car companies are also in a very different situation.

Huawei cooperated with different automobile manufacturers to launch four automobile brands, namely, the world of inquiry, the world of intelligence, the world of enjoyment and the world of respect.

Among them, Wenjie is a brand built by Huawei and Cyrus, and its models include, and so on. It is the first car-making brand of Huawei Smart Car Selection.

Zhijie is a brand that Huawei cooperates with Chery Automobile. The models of Zhijie brand are, and there is a coupe SUV that will be unveiled soon.

Enjoy the world is a brand that Huawei cooperates with BAIC. The first model of Enjoy the world brand is an executive luxury flagship car, which launched HUAWEI ADS 3.0 and has been listed at present.

Zunjie is a brand that Huawei cooperates with Jianghuai Automobile. The first model of Zunjie brand is positioned in the million-level ultra-high-end market, and it is compared with ultra-luxury brands such as Maibakh and Rolls-Royce. The first product of Zunjie brand has entered the vehicle verification stage, and it is planned to go offline at the end of the year and be listed in the first half of next year.

Let’s say that the three brands that have already listed their models have different market performances, namely, the intellectual, the intellectual and the enjoyment.

In August, the sales volume of Wenjie was 31,216 vehicles, up 868.8% year-on-year, and the annual cumulative sales volume was 248,137 vehicles, up 708.3% year-on-year. So far, the sales volume from January to August is the first among the new domestic car-making forces, leading LI by a slight advantage.

Enjoy the S9 side, listed for 20 days, the large quantity is 8000 units. From this large quantity, we can see that its sales volume is not very prominent. At present, the popularity of Enjoying S9 is not as hot as that of asking M7 and M9 when they went public. From the data of insurance coverage, the number of insured vehicles in Enjoying S9 within three weeks after listing is less than 500.

On the S7 side of Zhijie, the sales volume is also high and low. Although it has gone through the second release, it sold 5,012 vehicles in April, 5,021 vehicles in May, 2,306 vehicles in June and 1,541 vehicles in July. Although the sales volume in August has not yet come out, it should not be optimistic.

Some people may want to say that after all, the brands of Zhijie and Xiangjie have just been founded, and there is still time. In the future, with time, they may reach the current height of the car, but if I ask you, it is very difficult.

Have you found out the fact that all the models of Huawei Sijie are trying their best to avoid internal competition? Several models are SUV models with extended range and pure electric. In order to avoid competition with Jiejie, Na Zhi has launched a medium-sized and large-sized pure electric car. In order to avoid competition with Zhijie, Enjie has launched a 500,000-class executive pure electric car. By benchmarking, the next model is a coupe SUV. What should Zunjie do? Only cars with higher positioning can be launched for benchmarking.

Originally, the division and division of this type of vehicle was reasonable to avoid competition and fighting within Huawei Smart Car, but this will lead to a problem, that is, the brand that joined first has obvious first-Mover advantage, for example, it almost monopolizes the pure electric/extended range+six-seat and seven-seat SUV models, and this market route has been verified by LI, which is a route recognized by consumers and has high bicycle profit. Later, the smart car brand that joined has to be

As long as the car in the world monopolizes this market route, then I personally think that it is difficult for the other three industries to reach the market sales and heat of the world. If you want to ask, isn’t it also a car? Why can it sell so well? That’s because Huawei’s smart car selection is not a cost-effective route, but smart driving technology is their main technology. In addition, because of Huawei’s brand licensing fees and other reasons, it is difficult for them to achieve the ultimate cost-effective performance as Xiaomi SU7.

Of course, the other three sectors have just been founded after all, and have not even launched the first model, so it is still too early to draw a conclusion. However, it must be noted that the competition in the domestic new energy vehicle market is very fierce, and the success of the sector has certain accidental factors. Whether the other three sectors have such opportunities and luck is also a question mark.