Happiness is in the Year of the Loong. Five new cars of British Auto will appear one after another this year.
The "Five Dragons" Plan of British Auto will be implemented soon.
Zhang Hongyan, general manager, told reporters that five models of British cars will be launched this year, which coincides with the Year of the Loong, so it is called the "Five Dragons" plan. At the same time, British cars also hope that they will have a wonderful and eye-catching performance in the market in 2012, just like the five dragons, which also means that the dragon of British cars will be danced in the new year, so it is also called the "Dragon Dance" plan. The launch of five new cars is the embodiment of the annual planning of British cars, and it is also intended to fundamentally improve the quality of life and family feelings of consumers. The five new cars are not only the introduction of new models such as SC3, SC6 and SX7, but also the first application of Geely’s high "gold content" technology.
On the technical level, the Australian DSI six-speed automatic manual transmission equipped with British SC7 6AT is more mature, stable and scientific, and it is also a breakthrough of its own brand. As Geely’s first "T work", SC5-RV1.3T can’t be underestimated, and some technical parameters of its small-displacement turbocharged engine are extremely advantageous in the whole automobile industry and in the standard model of turbocharged engine.
SC3: A Practical Model of Advancing with the Times
SC3 is the first A0-class sedan sedan sedan for British cars. It has five selling points, such as fashion design, practical space, practical configuration, mature power and thoughtful safety, and tries to build a practical model of "keeping pace with the times" in its class.
The main target groups of SC3 will be urban working class, rural emerging class and other mass consumers, and its appearance will completely subvert people’s cognition and choice of A0-class entry car. The launch of SC3 will bring a new wind to the A0-class economical family car market which has been silent for a long time.
SC7 6AT: Six-speed automatic hand-in-one proud collar at the same level
SC7 6AT is a new model equipped with a six-speed automatic manual transmission. This gearbox comes from the Australian DSI company acquired by Geely, with advanced technology, maturity and stability. It will be the only one equipped with a six-speed automatic manual transmission in the domestic A-class automobile market below 100,000 yuan. It is reported that Geely hopes to bring this high-end advanced automatic gearbox to the homes of ordinary people, and will also carry this six-speed automatic manual transmission on all A-class cars in the future.
SC7 has the characteristics of atmospheric modeling, practical space and rich configuration, and the newly launched 6AT model will be equipped with the golden power combination of DVVT engine and +DSI6AT gearbox, which will provide consumers with a smooth shift and a strong fuel-efficient driving experience. SC7 6AT shows consumers the strong technical strength of Geely Automobile and its higher pursuit of product quality.
SC6: A New Element of Family Happiness
SC6 is a masterpiece of British automobile brand aiming at A0 family sedan market, and will be the main model of British automobile brand in the future. It is a comfortable and comfortable family car with superior configuration. Its target consumer groups are young people who are cheerful, energetic, responsible, pay attention to the quality of life and pursue family happiness.
SC6 has six bright spots: simple and atmospheric appearance, fashionable interior, comfortable and spacious space, safety, stability and thoroughness, leading and comfortable configuration, and mature and reliable power. Its safety configuration is comprehensive (especially in tire pressure monitoring and control, child protection and anti-theft), and it has obvious advantages in configuration richness and humanization.
SX7: a new realm of life
SX7 is the first SUV of British automobile brand. It has a very individual gentleman style and is positioned as an "urban performance SUV". The shape of SX7 is designed by the designer George Yarrow, and its appearance and interior are atmospheric and fashionable. At the same time, it also has the advantages of leading safety performance, flexible space, mature power and economy.
SX7 is committed to creating a "new realm of family life" for consumers, and will be oriented to young consumers who love challenges, refuse to admit defeat, emphasize individuality and superiority, and pursue a relaxed life. It has advantages in space performance and safety configuration, and also has a comprehensive and balanced performance, which is very suitable for consumers living in and around the city.
SC5-RV was first launched in November 2010. It is a newly developed A0-class hatchback for the new generation of young people born in 1980s. The SC5-RV1.3T, which went on sale this year, is Geely’s first model equipped with a turbocharged engine.
SC5-RV, designed by George Yarrow, has a dynamic modeling style, a vibrant cockpit and carefree performance of controlling complexity with simplicity. In terms of modeling, configuration, space, riding environment, safety protection, power output, etc., it provides consumers with new feelings. The SC5-RV1.3T model is equipped with Geely β The 1.3T model on the engine platform has the characteristics of small displacement, strong power and excellent fuel economy.