The urban romantic drama "You are beautiful when you smile", which has caused a large number of audiences to resist since its launch, has been searched again.

Compared with the momentum of Weibo’s first and second search volume, this hot search is particularly unsightly. Combining the previous e-sports fans and fans who had high expectations for this drama from Reuters, the angry siege was launched when the drama was officially broadcast.

It seems that this "low-key" hot search arranged by the propaganda group of "You are beautiful when you smile" is to prevent the passers-by from being disgusted and collapsing, and to drain the gradually depressed broadcast volume. However, it is undeniable that even with the help of the marketing number and the water army, the comment area is still falling.

It is conceivable that this hot search did not save the popularity of "You are beautiful when you smile" a little. The constant criticism of the original audience formed a wave of public opinion. The play was once labeled as "you are beautiful when you plagiarize" and even directly denied that "it is not an e-sports drama at all". On a famous comment scoring platform, nearly 150,000 people scored the TV series "You are beautiful when you smile" with a final score of 2.9, so "bad drama" can be concluded.

However, the "dust of the ages", which was vigorously vomited at the same beginning, went against the wind.

It can be seen that, with the foreshadowing of the previous plot, The Dust of the Eternal Jun began to develop the love-hate entanglement and identity bondage between the ancient and the back pool, Bai Jun and Qing Mu. Apart from the gradually full and clear emotional line, the contradiction between the fairy world and the demon world deepened. The style of the whole TV series not only stopped in the monotony of being immersed in love, but added the due elements of Xian Xia, which made the audience who had been expecting a quality reversal greatly.

To say that "The Dust of the Ages" relies on excellent plots to restore word of mouth, then in the case that domestic TV dramas are generally cut first and then broadcast, there is no hope for "You are beautiful when you smile", which has been promoted by hot search. The reason is nothing more than three points:

The first point is almost a foregone conclusion. After the eighteenth episode, that is, more than half of the plot, e-sports fans’ dislike of "You are beautiful when you smile" has been nailed down and very clear, and the statement issued by "You are beautiful when you smile", which flaunts itself as an e-sports drama, has not retained the most important audience, or even intensified contradictions.

However, the plot content is still full of plagiarism. Even in the picture of Reuters, Cheng Xiao, the heroine, is sitting on the trophy table and chatting with the crew. The trophy table is a place where countless e-sports players have made great efforts with their dreams, but they regret leaving because they have no chance to win the trophy, calling it a sacred place. In the play, people related to e-sports are completely offended outside the play, and "You are beautiful when you smile" is really unique.

The second point is that the plot is hard. Only by this, You are Beautiful when You Smile can’t copy the comeback path of Dust through the ages. The same is the adaptation of the novel, and the e-sports players in Qing Lan’s works are in love first; Ignoring training under the principle of "food is the original sin", he won the championship by virtue of talent; Players from other countries are big villains like flowing water …

The author applies the experience of well-known e-sports players in reality, despises their efforts, and thinks that talent can be invincible in the world; Ignoring their achievements, only industrial saccharin is left. Without reasonable adaptation, a work that is so hard-working and hides the author’s lofty mentality will be doomed to failure if it is born into a TV script.

The third point is the numerous black spots in "You Smile Beautiful" that fans can’t wash white:

Playing professional games at the age of 22 is not old; When a genius is abused by blood, he should type and beg for mercy; Auxiliary is used to resist injury; New players can be airborne directly without trial training; You need to shout 321 when opening a group; Players can hang up and help their girlfriends quarrel when playing the game; During training, e-sports players should apply masks, and black masks have the best effect; Play a game of training in five days; You don’t need a coach to reach the final; After the game, the whole team talked about gossip together, and there was no need to repeat the ironic pictures.

Combining the above three points, Xiao Bian even thinks that only the Xuanfa group of the "You are beautiful when you smile" crew is working conscientiously at the risk of being scolded, and other men and women who rely on the value of their faces to sprinkle industrial sugar; Champion team members who don’t like training but love gossiping; A dispensable screenwriter; Those who have no creativity and rely entirely on copying can all be ignored.

With the hope that the public will face up to the idea of e-sports in China, Xiao Bian hopes that more e-sports dramas that spread positive energy will be launched as soon as possible. Instead of making money under the banner of respecting e-sports, it is similar to the drama, but secretly thinks that "they are all idiots playing games."

　　A round football has attracted wide attention. The news that Shen Haixiong, director of China Central Radio and Television Station, and Gabriele Glavina, president of the Italian Football Association, signed a memorandum of understanding on cooperation in Rome has quickly fermented in the global media. Small football, attracting attention, has become one of the hot spots of multinational media.

　　In order to implement the consensus of the heads of state of China and Italy on deepening mutual trust and pragmatic cooperation in various fields, and promote the development of football career and the spread of football culture in the two countries, on March 24th, China Central Radio and Television General Station and the Italian Football Association decided to carry out all-round strategic cooperation. According to the intention reached by both sides, Serie A is expected to enter China normally in the next three years.

　　"Football has once again become a bridge between different cultures."

　　The Associated Press (AP) published an article entitled "Italian Football Federation Signs Deal with Chinese Government", saying that the Italian Football Association signed a comprehensive memorandum with the government of China to promote the development of football in the two countries. Gabriele Glavina, president of the Italian Football Association, said: "Football has once again become a bridge between different cultures." The Washington Post, Miami Herald, ESPN (Entertainment and Sports Network) and other media all forwarded the report of the Associated Press.

　　Agence France-Presse reported the signing of the contract between the Italian Football Association and the government of China. The report emphasized that the president of the Italian Football Association said "this is a historic meeting and extremely important" after meeting with Shen Haixiong, director of the Central Radio and Television Station. Reuters reported on the topic "Italy will discuss staging Serie A matches in China".

　　An article published on the Financial Times website was titled "Top Italian Football League is negotiating to host a game in China". After this report was forwarded by the international mainstream media, it caused widespread public concern.

　　The news that China and Italy signed a memorandum of understanding on football exchange has attracted great attention from Italian media. Almost all mainstream media, including the Italian National Radio and Television Company, La Corriere dello Sport, Ansa, La Republica, Italian Football Association official website and Tgcom24 news channel website, reported it in a prominent position or at an important time.

　　The Italian National Radio and Television Company tweeted that the Italian Football Association hopes to carry out all-round cooperation with China, including Serie A events, through the memorandum of cooperation signed with the Central Radio and Television General Station, the largest media group in China.

　　The Evening Post published an article saying that this is a very pragmatic memorandum. The cooperation between CCTV and the Italian Football Association will help to promote the spread of Italian football culture in China, promote cooperation in related industries, jointly improve the football level of the two countries, and promote comprehensive cooperation and exchanges including competition cooperation, cultural exchange, sports medicine cooperation and player coaching.

　　Official website, the Italian Football Association, released a message immediately after the signing of the memorandum, saying that the memorandum was aimed at promoting the development of football in China and the spread of Italian football in China. Glavina, president of the Italian Football Association, believes that this is a historic meeting. This dialogue with the director of the Central Radio and Television General Station can not only further strengthen the exchanges between Italy and China in football and culture, but also breed new opportunities for cooperation.

　　The Italian newspaper La Repubblica published an article saying that the signing of the memorandum will help Italy to better spread its football culture in China. In the near future, maybe we can watch Lazio-Napoli match in China.

　　On March 24th, Russian, French, German, Japanese, Brazilian, Portuguese, Kazakstan, Thailand, Nepal, Canadian and other countries published a draft of "The Memorandum of Understanding on Cooperation between CCTV and Italian Football Association is expected to enter China normally", which blew the football wind in China.

　　Serie A is expected to enter China normally, and this news has also been forwarded and praised by many media in China. Mainstream media such as People’s Daily Online, Xinhuanet, Chinese Government Online, Zhongxin.com, and World Wide Web believe that China and Italy will organize training for football technicians, football club management talents and schools, organize national football teams of the two countries to hold friendly competitions in each other’s countries, carry out cooperation in football digitalization and product development, and build a new communication platform for fans and teams of the two countries. Overseas Chinese media such as Hong Kong Commercial Daily, Ta Kung Pao and American Business News also paid attention to the historic significance of this agreement for the first time.

　　People’s Daily, Beijing, October 10 (Reporter Zhang Tianpei) The reporter learned from the Ministry of Public Security that by the end of September 2023, the number of motor vehicles in China had reached 430 million, including 330 million vehicles and 18.21 million new energy vehicles. There are 520 million motorists, including 480 million motorists.

　　According to reports, there were 26.01 million newly registered motor vehicles in the first three quarters, including 18.17 million newly registered vehicles, up 4.4% year-on-year. The newly registered vehicles in the first quarter, the second quarter and the third quarter were 5.88 million, 5.87 million and 6.42 million respectively.

　　By the end of September, the number of new energy vehicles in China reached 18.21 million, accounting for 5.5% of the total number of vehicles. Among them, the number of pure electric vehicles is 14.01 million, accounting for 76.9% of the total number of new energy vehicles. From the first quarter to the third quarter, 5.198 million new energy vehicles were registered nationwide, up 40% year-on-year, accounting for 28.6% of the newly registered vehicles. Among them, 1.44 million new energy vehicles were registered in the first quarter, 1.709 million in the second quarter and 2.049 million in the third quarter respectively.

　　It is understood that the used car market remained active in the first three quarters. From the first quarter to the third quarter, local public security traffic control departments handled a total of 25.05 million motor vehicle transfer registrations, including 23.31 million motor vehicle transfer registrations, accounting for 93.1%. In recent years, the Ministry of Public Security, together with the Ministry of Commerce and other departments, has promoted the implementation of reform measures to facilitate the registration of second-hand car transactions in different places, which has better promoted the circulation of second-hand cars. In the first three quarters of this year, the public security traffic control department handled 3.805 million transactions of second-hand passenger cars in different places.

　　By the end of September, there were 90 cities in China with more than 1 million cars, an increase of 8 cities over the same period of last year. Among them, 43 cities have more than 2 million cars and 25 cities have more than 3 million cars. Beijing, Chongqing and Chengdu have more than 6 million cars, Shanghai and Suzhou have more than 5 million cars, and Tianjin, Hangzhou, Zhengzhou, Wuhan, Xi ‘an, Shenzhen and Dongguan have more than 4 million cars.

　　Recently, a number of ministries and commissions jointly issued the Opinions on Strictly Regulating the Management of Online Game Market, and deployed centralized rectification of online game violations and bad content. Bright pictures/vision china

　　In recent years, China’s online games have developed rapidly and the content forms are constantly enriched. At the same time, it must be noted that the lack of cultural connotation of online games in China is more prominent, some games have a tendency to vulgar violence, and the values of individual works are biased. Recently, the Propaganda Department of the CPC Central Committee, the Central Network Information Office, the Ministry of Industry and Information Technology, the Ministry of Education, the Ministry of Public Security, the Ministry of Culture, the State Administration for Industry and Commerce, and the State Administration of Press, Publication, Radio, Film and Television jointly issued the Opinions on Strictly Regulating the Management of Online Game Market, and deployed centralized rectification of online game violations and bad content, which opened the curtain of online game industry governance nationwide. Taking this industry governance as an opportunity, online games are bidding farewell to the old stage of barbaric growth and welcoming a new era of transformation and upgrading.

　　There is an urgent need to standardize the governance of online game market.

　　To sum up, there are four kinds of problems in online games at present: universal and serious addiction, serious vulgarization of some contents, emphasis on form but light on connotation, and wanton deconstruction of traditional cultural classics and values.

　　Addiction is a major feature that distinguishes online literature from traditional literature, among which online games are the most addictive. Once a netizen suffers from Internet addiction, it will not only consume a lot of time, energy and money, but also seriously damage his physical and mental health. The main users of online games are between the ages of 15 and 25. These teenagers have poor self-control and their minds are not yet fully mature. Once they are infected with Internet addiction, their physical and mental injuries are often very serious.

　　Online games are not only the most addictive, but also the problem of vulgarization is serious. For example, in a popular MOBA online game, most female characters such as Wu Zetian, Xiao Qiao, The Story Of Diu Sim and da ji are scantily dressed, wearing sexy short skirts or long skirts. However, in large MMORPG 3D online games such as "Dragon’s Eight Branches" and "Zhu Xian", the role modeling with erotic and seductive meanings has been brought into full play. In addition to visual pornography, many games even add interactive content, such as the 3D online game "Myth", which has a built-in interactive little game called "Ghost Story", so that players can "experience" the pornographic scene of stealing women and stealing jade by manipulating characters. The above-mentioned vulgar pornographic content can be found everywhere in online games, which is extremely harmful to the physical and mental health of young players.

　　Formalization is also a prominent problem in online games, which is manifested in excessive pursuit of external sensory experience and content almost becoming a vassal of form. Many domestic war games are designed with "skins" that need to be purchased before they can be used, and many games will regularly launch some "limited skins" for short-term sale according to specific festivals. Games such as the glory of the king, Battle Against the Snake, etc. are constantly launching a large number of various "skin" shapes to attract players to spend. No matter what kind of "skin", its function is just to change the audio-visual special effects in the game, which has nothing to do with the content of the game.

　　There are also some games that arbitrarily deconstruct cultural classics and convey wrong values. For example, in a turn-based role-playing game with The Journey to the West as its content, both the demon and the demon are justified, and the inferno becomes an equal force with the Terran and the Fairy, thus the image of "man-eating monster" in the original work is easily dispelled. Another game with the content of "Three Kingdoms" is mixed with many fictional myths and legends on the basis of deconstructing the story of "Romance of the Three Kingdoms". The characters in this game, such as "Yin and Yang Scholars" and "Magician", have supernatural power and can use all kinds of magic. In addition, the excessive deconstruction of history and historical figures is also a common problem in online games. In a popular game, the backgrounds and experiences of all historical figures are deconstructed to varying degrees. For example, Gao Jianli is deconstructed as a wild and uninhibited "genius musician", Di Renjie is endowed with "extremely strong obsessive-compulsive disorder and cleanliness tendency" and other unique personalities, Jing Ke is designed as a sexy female assassin, Huang Zhong is shaped as a gunner who operates a cannon, and da ji is deconstructed as a magic puppet with powers. The above-mentioned question game tells a false story of China, portrays a false image of China, and spreads a wrong view of history, which not only harms users’ physical and mental health,It is also not conducive to the construction of China’s cultural security and soft power.

　　Build a strong position to tell the story of China well

　　The problem of online games has a long history. To fundamentally solve all kinds of problems in the production and communication of online games, we need to start with top-level design, take multiple measures and make comprehensive policies.

　　At present, Tencent, Netease, Sohu, Sina and other private capital or foreign capital-controlled Internet companies occupy the main position on the supply side of online game content in China. While calling on online game enterprises to assume more social responsibilities, in order to fundamentally improve the production pattern of online games in China, we must implement the supply-side reform of online literature and art, and build a number of powerful national teams of online literature and art as soon as possible, and the national teams will intervene and lead the development of online game industry.

　　In order to ensure the core competitiveness of the national team in the online game market, the author suggests to build the first echelon of the online game national team based on the existing state-owned leading online media. For example, people’s network, CCTV, Xinhuanet and other powerful national online media can open up special online literature and art channels, recruit top talents in online game research and development around the world, develop a number of phenomenal online game products with both social and economic benefits, and build a strong position to tell the story of China on the Internet. For the strong private network literature and art production and communication subject, it can be developed into the second echelon of the online game national team by means of acquisition, holding or mixed reform. In addition, we can also acquire, hold or participate in a number of well-known foreign online game R&D teams with leading content production and network technology to form an alliance of the online game national team. The national online game team constructed in this way is conducive to the optimal allocation of various resources, which can not only lead the direction of telling the story of China in Socialism with Chinese characteristics, but also maintain high market sensitivity and creative vitality.

　　The governance of online games can’t treat the symptoms only. To fundamentally solve the problem, we need to establish an institutional mechanism to ensure the green, healthy and sustainable development of online games. The author suggests that legislation on online literature and art should be started as soon as possible, so as to clarify the respective rights and obligations of the producers, communicators, consumers and regulators of online literature and art, and clearly define all kinds of illegal acts and punishment measures in online literature and art practice, so as to provide sufficient jurisprudence and legal basis for online game supervision. At the same time, the regulatory authorities should work with online game research institutions to introduce online game quality grading standards as soon as possible to improve the online threshold of online games; Develop a workable mechanism for screening, inspecting and identifying mental damage in online games to provide technical support for supervision. In addition, it is necessary to establish an online game criticism team with experts and scholars as the main body, actively guide online game criticism public opinion, and implement all-weather and full-coverage academic monitoring of online game industry operation.

　　Deeply cultivate excellent cultural information resources on the Internet.

　　Online games should embark on the road of healthy and sustainable development. Apart from the macro-level management of the country, it is more important for online games to practice their internal skills, enrich their contents and enhance their cultural content.

　　Compared with traditional literary forms, online games have inherent advantages in the development and utilization of online cultural information resources because of their own Internet attributes, so they can make use of massive online cultural resources to achieve expanded reproduction based on high-quality IP and traffic factors. For example, the national treasure cultural relics collected in the Forbidden City can be carefully incubated as high-quality IP prototypes. When the traffic is cultivated to a certain amount and becomes an explosion "online celebrity", the first resource development from IP prototypes to online games can be realized according to the preset IP development roadmap. The online games developed for the first time, after gaining huge traffic, can be used as IP to expand the reproduction of TV dramas, variety shows and other products, and realize the re-dissemination from online to offline. By transforming the theme advantage of IP into the traffic advantage, and then transforming the traffic advantage into the content advantage, the social and economic benefits of online games can be maximized.

　　Online games are a cross-border literary form. In the future development, domestic online games should make use of the unique communication advantages of the Internet, break through the national barriers, capital barriers and technical barriers inherent in traditional literature and art, and realize the global communication of China’s story based on online games. Therefore, the online game industry in China must build a powerful online game communication platform with high efficiency, unique resources and convenient consumption by greatly increasing bandwidth, expanding giant servers, mobile online payment and other advanced technical means, and simultaneously make online games and their derivatives bearing specific China stories and China spirit into multilingual versions for all-weather and full coverage integrated marketing communication for netizens around the world.

　　Online game enterprises should clearly realize that the competition of online games in the future is cultural competition, and must abandon the commercial motivation of quick success and instant benefit and enhance the cultural content of products. Excellent Chinese traditional culture can provide rich materials for online game creation. In addition to adopting Chinese style in subject matter, pictures and music, we should organically embed the values of benevolence, loyalty and filial piety, benevolence, honesty, chivalry, humility and studiousness in Chinese traditional culture into game products. At any time, online games should correctly grasp the relationship between social benefits and market benefits, consciously put social benefits in the first place, do not be slaves to the market, and prevent economic interests from colliding with the bottom line of social morality.

　　 (Author: Ma Lixin Zhou Ding, a professor at Qilu Cultural Research Institute of Shandong Normal University, this article is the phased achievement of the key project of Shandong Social Science Planning "Research on the Rights and Obligations of Digital Art")

　　During the peak season of autumn tour, many scenic spots in the city attract a large number of passengers, and parking around some scenic spots is difficult, which in turn leads to congestion. The traffic pressure around Xiangquan Island is high from 7: 00 to 14: 00, and the parking lot is saturated before 8: 00. The traffic forecast for next week released by the Municipal Traffic Management Bureau shows that due to the increase of outing vehicles, the Beijing-Chengde Expressway, the Beijing-Tibet Expressway and the Beijing-Xinjiang Expressway in the northern part of the city are prone to congestion during the weekend morning hours. At the same time, sports competitions will be held in Tongzhou and Pinggu, and the surrounding traffic will be affected to some extent during the games.

　　This weekend is the key peak day of the viewing period of the red leaves in Xiangshan, and the traffic control department will take temporary traffic management measures for the surrounding roads in due course according to the traffic conditions. It is suggested that citizens should choose the Xijiao Line of rail transit as far as possible, which not only saves time than driving, but also makes Xiangshan Station on Xijiao Line 1500 meters closer to the park than the parking lot.

　　During the morning rush hour next week, the second, third and fourth rings, the east, west and north fifth rings, the east and north sixth rings, Caihuying South Road, Tonghuihe North Road, Xizhimen North Street, Deshengmenwai Street, Yuanmingyuan West Road to Wanquanhe Road, Fushi Road and Lianshi East Road will enter the city, as well as Beijing-Tibet Expressway, Jingcheng Expressway, Jingtong Expressway, Beijing-Hong Kong-Macao Expressway and Airport Expressway. The traffic pressure will be particularly prominent on Monday and Wednesday morning rush hours when the tail numbers are limited to 4 and 9.

　　From morning to morning on weekdays, it is estimated that the traffic volume in front of and around hospitals such as Children’s Research Institute, Children’s Hospital, Third Hospital of Beijing Medical University, Beijing Hospital, Tongren Hospital, Xiyuan Hospital and Jishuitan Hospital is relatively large, and the peak hours are expected to be 7: 00 to 13: 00.

　　From 7:10 to 7:50, some schools in Haidian, Xicheng, Dongcheng and Chaoyang, and areas where primary and secondary schools are concentrated, such as Zhongguancun and Guangqumen, will have traffic peaks, and parking will affect normal traffic.

　　During the evening rush hour, the traffic flow on some sections of the East, West, North Second, Third, Fourth, Fifth Ring Road and East Sixth Ring Road, as well as urban roads from Wanquanhe Road to Yuanmingyuan West Road, Tonghuihe North Road and Lianshi East Road, is concentrated. The traffic flow on Beijing-Tibet Expressway, Jingcheng Expressway, Jingtong Expressway, Beijing-Hong Kong-Macao Expressway and Airport Expressway is large, and the peak hours are from 17:30 to 20:00.

　　From the morning of November 5 (Sunday) to the morning, the 2023 Beijing Tongzhou Canal Half Marathon will be held in Tongzhou District. During the event, temporary traffic management measures will be taken for the urban green heart forest park and some surrounding roads; From the morning of November 5 (Sunday) to noon, a bicycle race will be held in Pinggu District. During the event, temporary traffic management measures will be taken for Shilinxia Scenic Area and some surrounding roads; On the evening of November 6, a basketball match will be held in the gymnasium of the Olympic Sports Center. On the evening of November 8th and 10th, a basketball match will be held in Wukesong Gymnasium. In addition, a number of performances will be held in the National Grand Theatre, Beijing Concert Hall, Tianqiao District, Guotu Art Center, Sanlitun District and the vicinity of Pingfang Bridge. Before and after the entrance, there will be a short period of heavy traffic on the roads around the venue.

# How can China Football Rush Out of Asia # China Football Rush Out of Asia, first of all, we need to examine our strengths and weaknesses, find out the fundamental problems that hinder development, and then formulate comprehensive and reasonable strategies.

Our advantages are: huge football population, strong football atmosphere and increasingly perfect football infrastructure. However, our disadvantages are equally obvious: low technical level, poor management and insufficient experience in international competitions.

To solve these problems, we put forward the following strategies:

Improve the technical level: improve the technical level of players through a large-scale youth training program. Learn from the experience of foreign excellent football schools, establish a number of high-level football schools and provide professional training and guidance.

Strengthen management: improve the management mechanism of clubs and national teams, introduce professional sports management talents, learn international advanced management experience, and make management more scientific and efficient.

Increase international competition experience: By participating in various international competitions, increase players’ competition experience and improve their psychological quality and coping ability. At the same time, it can also let the world know more about China football and increase our international influence.

Cultivate football culture: promote football culture in the whole society, so that more people can understand, love and participate in football. Through holding football matches, carrying out football training camps and other activities, we will cultivate more teenagers’ interest in football.

Do a good job in training young people: attach importance to the training of young people, provide professional coaches and facilities, and provide a good growth environment for young players. At the same time, we should also pay attention to the moral education of teenagers and cultivate players with excellent quality.

Attracting excellent foreign aid: On the premise of meeting the requirements, attract some excellent foreign aid to play in China, bring their experience and skills to China players, and promote the development of football in China.

Strengthen the contact with FIFA: By strengthening the contact and communication with FIFA, we can understand the development trend and dynamics of international football and learn the advanced international management experience and technology. At the same time, we can also use the platform of FIFA to promote China football and increase the international influence of China football.

Establish a scientific selection mechanism: establish a scientific selection mechanism to select young players with potential from all over the country and provide professional training and guidance. At the same time, we should also pay attention to the diversified development of players, attract players from different backgrounds to play in China, and enrich the cultural connotation of China football.

Establish a perfect professional league system: establish a perfect professional league system to improve the competitive level and appreciation of the league. Increase the publicity and marketing ability of the league, attract more audiences to pay attention to the league, play a "star effect" and let more people love football and participate in the sport, thus increasing the income and attention of the league and providing financial guarantee for the long-term development of the club and the national team.

Strengthen cooperation with the media: Promote football matches and related activities through the media, so that more people can understand and pay attention to China football, improve the popularity and influence of China football, and at the same time, use the power of the media to promote the importance of football culture and youth training, so that more people can understand and support the development of China football.

In short, China football needs the joint efforts and support of the whole society, from the government to the clubs, from coaches to players, from teenagers to professional leagues, in order to achieve this goal, we believe that as long as we make concerted efforts in Qi Xin, China football will certainly be able to rush out of Asia and go global!

　　The layout of the Forbidden City embodies the designers’ wisdom. The clever thinking of "facing the mountain and facing the water" is one of the obvious characteristics. Jingshan Mountain is in the north of the Forbidden City, and Neijinshui River is in the south. There were no mountains in Beijing. When the Forbidden City was built in Yongle period, more than 1 million cubic meters of soil was excavated by opening a moat, and the piles of muck demolished by the Yuan Dynasty Palace could not be treated. So, a "waste utilization" came, which piled up the soil into mountains and planted trees on them. This is the Zhenshan in the north of the Forbidden City. Zhenshan was called "jingshan park" in the Ming Dynasty, and it was renamed "Jingshan" in the Qing Dynasty, and it has been used ever since. Jingshan is the commanding height in Beijing, which is east-west and narrow in the north-south direction, much like a screen. At the same time, when the Forbidden City was built, a culvert was dug downstairs from the northwest corner to introduce the moat water into the city. This is the specially dug Jinshui River. Jinshui River winds south through Chenglong Temple, winding all the way, turning east through Wuying Hall, passing Taihe Gate and Wenyuan Pavilion, and flowing out of the Forbidden City from the southeast corner. Jinshui River not only provides drainage channels for people in the Forbidden City, but also echoes with Jingshan Mountain, forming an aesthetic image of mountains, rivers and mountains in harmony. The surface of Jinshui River is lower than the ground of the Forbidden City, and the main part of the Forbidden City is built on the balcony between Jingshan and Jinshui River. Through Jingshan Mountain and Jinshui River, the Forbidden City is in harmony with nature in the aesthetic sense.

　　"negative yin embraces yang" is also a feature of the layout of the forbidden city. All the important palaces in the city face south. Chapter 42 of Laozi’s Tao Te Ching says: "Everything is negative and holds Yang, and rushing into the air is thought to be harmonious". It means that everything in the world is shady and sunny, and yin and yang interact to form a new harmonious body. The important palace buildings in the Forbidden City face south, with a large number of doors and windows in the south and fewer doors and windows in the north. The Book of Changes, Zhuan Zhuan Zhuan, says, "Sages listen to the world from the south, and govern from the Ming Dynasty", which means that the ancient sages ruled the world by listening to the south and facing the bright sunshine. Similarly, this layout has scientific significance in geography: the Yellow River Basin in China is located in the most remarkable subtropical monsoon climate area in the northern hemisphere, and in winter, a high pressure is formed in the northwest of the Asian continent, with a northerly wind for several months; In summer, the center of high pressure turns to the southeast Pacific Ocean, and the rainy monsoon from the south makes the temperature rise and the summer heat pressing. Under this geographical condition, it is most suitable for the building to face south, with the north side closed to keep out the cold, and the south side with windows for sunlight and ventilation in summer.

　　Another feature of the layout of the Forbidden City is "taking the positive center". "Correcting" means that the north-south direction is the main axial direction of the building layout. This is mainly due to the construction experience of ancient Chinese craftsmen based on the geographical location and natural environment of China, that is, the main seat faces south and is symmetrical left and right. "Centripetal" means that all secondary buildings face the main building. All the ancient buildings in the Forbidden City are mainly quadrangles, with the main rooms facing south and the wing rooms facing east and west. This centripetal architectural style not only makes the distance between houses smaller, which is conducive to the convenience of transportation, but also reflects the idea of "China is supreme" and "China is still big" in ancient China culture. At the same time, this orientation layout reflects the unity and coordination of the ancient buildings in the Forbidden City, and there is no sense of clutter.

　　The architectural division of the Forbidden City is also particular. From the perspective of architectural functional zoning, the layout of the Forbidden City includes the imperial court area and the imperial court area. The buildings of the former dynasty were located in the south of the Forbidden City, mainly including the Hall of Supreme Harmony, the Hall of Zhonghe and the Hall of Baohe (commonly known as the Three Great Halls), which was the place where the emperor held important ceremonies. The imperial palace buildings are mainly located in the northern part of the Forbidden City, including Ganqing Palace, Jiaotai Palace, Kunning Palace (commonly known as the last three palaces) and the East and West Six palaces, which are the places where emperors and empresses live. The three great halls of the former dynasty occupied a large area and formed a huge pattern in the Forbidden City. These three buildings stand on a three-story platform, which is 8.13 meters high and takes the form of Sumitomo. Sumeru is actually the base of the Buddha statue. "Sumeru" is an Indian Buddhist term, which means "the center of the universe". Sumeru is used as the foundation of the building, which means that the building is stable and long-lasting. The three-story platform of the three halls can highlight the grandeur and height of the building, form an obvious contrast with other buildings in the Forbidden City, and highlight its extraordinary position. Not only that, the three halls are elegant in richness and dignified in exquisiteness, which highlights the majesty of the emperor. The Three Great Halls are not only the center of the Forbidden City, but also the center of Beijing, with the axis from Yongdingmen in the south to the Bell Tower in the north, becoming a straight central line. On both sides of this axis, buildings with less important functions are arranged symmetrically and orderly in turn. There is also a square with an area of 30,000 square meters in front of the Hall of Supreme Harmony. This layout is conducive to showing a grand scene when holding important ceremonies.For the six palaces of the East and West, they are symmetrically arranged and vertically arranged. These buildings are separated vertically and horizontally by the East-West Second Long Street and the alleys in front of the palace, forming a very regular and rigorous closed space with streets and lanes, and the doors and walls of the seats are connected and separated. In their own space, that is, in the independent courtyards of each palace, they have the same layout and basically the same architectural form. The plane of each palace is square, and the layout is in the form of a three-in-one courtyard with two courtyards. The front hall and the back bedroom are all equipped with halls, which are strictly symmetrical. The layout of the courtyards of the East-West Six Palaces is subtle and compact, which not only guarantees the privacy of the life of the Empress Dowager, but also has reasonable planning: "How deep the courtyards are" can reflect the location characteristics of the East-West Six Palaces in the Forbidden City. On the whole, the architecture of the former dynasty was Yang, and Yang was majestic and tall. The architecture of the imperial palace is yin, and yin converges to the reality of hiding. The six palaces in the east and west and the three halls form a harmonious and unified wisdom thought of rigidity and softness, yang and yin.

　　In addition, the architectural layout of the Forbidden City was convex in the former dynasty and concave in the imperial palace. The combination of convex and concave is just like a mortise and tenon. This layout of tenon-mortise connection not only shows the ingenious tenon-mortise locking concept of the ancient buildings in the Forbidden City, but also embodies the concept of "Yin and Yang in one" in ancient Chinese architectural culture, which is a reflection of the wisdom of the builders of ancient architecture.

　　(The author is a research librarian of the Palace Museum)

　　February 21st, the 28th day of aid to Hubei. It’s raining again in Wuhan.

　　When I went to work this morning, it was raining outside. I bought a loving little pholiota adiposa from the door of the hotel and hurried to work.

　　There are obviously more cars and even buses on the road around Jinyintan Hospital. There are also many people standing at the bus stop in the distance. Wuhan has not lifted the "closed city", so I guess they may be the medical staff in the living room (Fangcang Hospital) of Wuhan, and they have to take the shuttle bus back to their place of residence. You have worked hard, too.

　　When I changed my work clothes, I just arrived at the doctor’s office and saw a big plastic bag in front of Professor Zhou. When everyone was almost here, Professor Zhou opened the plastic bag, which contained several sets of protective clothing and swimming glasses. Professor Zhou said excitedly that this is a material sent to him by a Shanghai primary school student. Primary school students and their parents bought eight sets of protective clothing and donated them all. I hope everyone will be safe. I don’t know what kind of twists and turns this child and his family have gone through before they can collect protective clothing under the unified management of protective materials. From the childish handwriting of children, we can see the people’s care and love for us and the future of our motherland. The head nurse said that they also received materials from an aunt in Shanghai. The circle of friends said that the people of Shanghai "borrowed" us to Wuhan! The arrival of batches of materials expressed their care and they looked forward to our early and safe return. Everyone is very touched!

　　Next, it’s the shift handover time. After the shift handover, Team Zheng once again reiterated the safety issue, and let us carefully read the formula of wearing and removing protective clothing in Ruijin Hospital, so that each team member can remember four "musts": be highly vigilant, be strict in management, be sure to standardize the process and be cautious! Yes, we have been helping Hubei for 28 days, and now it is time to get tired and relaxed easily. We must cheer up and do a good job in protection and other work seriously and rigorously.

　　Today, I followed Professor Zhou into the isolation ward for rounds. After checking the room, the nurses have prepared a full set of tracheal intubation devices. After the patient was fully calm, Professor Zhou made a nasotracheal intubation under the guidance of bronchoscope. I admire his proficiency. Today, after working as an assistant and observing the actual operation, my heart is much more stable. As the saying goes, "more skills don’t weigh me down", and I learned new skills today. Professor Zhou completes tracheal intubation, adjusts the ventilator mode and parameters, and observes the patient’s vital signs for a while, which makes me feel more at ease.

　　Our group discharged a patient today. His symptoms improved, his nucleic acid test was negative continuously, and his lung CT examination turned better. According to the current process, patients need to be isolated at home for 2 weeks after discharge. However, the patient expressed the difficulty of his family’s housing shortage, and he was worried that it would affect other family members. We reported to the medical department of the hospital. Through coordination, when the patient leaves the hospital today, his community will send a car to pick him up and observe him in isolation at a nearby hotel for two weeks. I told him the two-week and four-week follow-up plan after discharge. Tomorrow and the day after tomorrow, there may be patients in our group discharged from the hospital. Spring has arrived in the intensive care unit.

　　In the afternoon, three columns of Chinese characters were posted in front of the first important door of our isolation ward. Maybe it will become a small scenic spot in Jinyintan Hospital in the future. Everyone lined up to take a photo with Professor Zhou, and I quickly lined up. Wuhan, come on! China, come on!

　　After work, the lights are already on outside. Because the team suggested that the medical staff should not eat directly in the canteen after work, fearing that it would be too late to eat after cleaning, I chose a self-heating hot pot and some fruits from the "energy station" and changed the dinner!

　　Authors: The first batch of Wuhan medical team members from Renji Hospital affiliated to Shanghai Jiaotong University School of Medicine,

　　Attending physician Cha Qiongfang, Department of Respiratory Medicine, Renji Hospital

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Produced by Chaoqi. com "See the column"

This generation of young people have long been unable to integrate into the social process of "eating and drinking mahjong KTV" of their parents, but in reality, they are limited by time and space and cannot expand their social circle. They establish contact with strangers outside the life and work circle through online games and thus have emotional connections. Games have become the social currency of a new generation of young people.

Mobile games and e-sports have long been popular in the streets. At the moment of winning the championship, the popularity in bilibili live broadcast room has reached more than 400 million, and the popularity of Tiger Tooth live broadcast has reached more than 300 million. Judging from the popularity of its various online platforms, e-sports live broadcast has long been a national entertainment activity.

The market scale of the game has derived the social demand of the game, and the upcoming TT focuses on the social voice of the game, thus harvesting 100 million users. However, under the precedent of many social platforms that died of social atmosphere, 90% of users are TT voices after 95 s and 00 s, but people have to worry, can game-based socialization go on healthily?

From game voice to social tools

At first, TT voice was just a voice tool.

In 2012, the mobile game industry in China began to enter an explosive period, and a large number of game practitioners rushed into the game content production industry in an attempt to create an explosive game. However, at that time, most games were still in the initial stage, and there was no perfect voice communication system, but the need for players to communicate in time was very urgent.

Based on this, Fun Pill Network chose to start from the game voice tool. In 2014, TT voice became an instant hit. In the first year, the number of registered users exceeded 3 million, and the number of online users exceeded 60,000. In one year, the running water exceeded 100 million yuan.

However, it is difficult for tool apps to achieve considerable revenue. Moreover, after 2016, more and more games that need to be "blacked out" have added built-in instant voice systems, and the core business of TT voice has been impacted, not only because the ceiling is too low, but also because the tools themselves have become chicken ribs.

"Blackout" in the game itself is a social way, therefore, social transformation has become the easiest path for TT voice to cut in. In 2018, TT voice gradually added live voice, expanded chat, pia drama, dynamics and other kinetic energy, which was deeply tied with explosive mobile games such as the glory of the king and Peace Elite, enabling gamers to directly perform voice hacking, teaming up, scoring and other operations within TT voice, broadening the use scenarios of TT voice, and the average online market for daily users exceeded two hours.

In the field of game socialization, TT voice can be regarded as a deep-rooted player. For example, in finding a playmate, the glory of the king’s matching mechanism does not allow too much difference between segments. Many players find it difficult to match the right teammates and opponents with the same segment because the segment is too high or too low, but TT Voice can find the right playmate with the same segment based on the game and gender, so as to recognize gamers who have the same topic cognition.

In fact, not only mobile games like the glory of the king Peace Elite have voice social needs, but other games also have voice social needs, but many minority games have no funds and strength to add voice built-in and social channels. The "quick matching" of the "black channel" on TT voice homepage not only covers high-heat mobile games such as the glory of the player, the peaceful elite, the call of duty, the fifth personality, but also covers leisure and educational games such as light encounter, gobang, you draw and guess, which makes TT voice not a vassal of a certain game, but the best playmate of the game, and can inject fresh blood into the platform while stabilizing old users.

In addition, TT voice is not only satisfied with finding suitable game playmates for players, but also based on user interest tags and other information, using system algorithms to gather people with similar interests in the virtual room voice room by distributing playmates, finding radar and other functions, and sharing audio, video, pictures and other contents in real time to achieve the purpose of making friends. In addition to "playing in black", TT voice also opened content sections such as finding playmates and entertainment.

Judging from these functions, TT voice is not only a tool, but also a social ecology based on games, which meets all the online entertainment and leisure needs of this generation of young people.

Therefore, TT voice also has a living space outside the game content. According to publicly disclosed data, the unique TT voice has accumulated more than 100 million users by 2020, an increase of more than 80% from the previous month. In addition, the platform MAU reached 20 million, of which the post-95 s, that is, Z generation users accounted for as high as 90%.

During the first half of 2021, users spend about 158 minutes in TT voice chat rooms every day, and users initiate more than 850,000 voice chat rooms every day, an increase of 45.6% compared with the same period in 2020.

Sullivan pointed out in the report that TT voice has become the largest mobile voice social platform and the largest player-centered mobile social platform in China according to monthly users and income data.

The ceiling is too low and it is too difficult to grow.

According to the data of China Game Industry Report 2020 released by China Game Industry Research Institute, the number of game users in China will reach 665 million in 2020, with a year-on-year increase of 3.7%. In other words, there is one TT voice user in every six e-sports players.

However, it is worth noting that TT voice is actually known outside the deep e-sports players. Because almost every popular game has its own social function, players can achieve basic needs such as communication and team formation in the game. With the improvement of the voice communication system of the game itself, the chances of players opening the voice-assisted APP are bound to gradually decrease.

Therefore, it is not an exaggeration to say that TT voice survives in a crack, and this crack makes it difficult for TT voice to make a breakthrough in market scale.

In addition, there are too many voice social software, and the substitutability of TT voice is very high, not to mention that WeChat QQ can open black communication games in groups, and there are also black-opening software such as YY voice, KK voice and hello voice in the market to compete with it. In contrast, the competitive advantage of TT voice is not clear.

According to the prospectus, in the first half of 2021, the monthly activity of TT voice reached 16.2 million. Compared with the social products such as Gathering Times and Momo, the number of monthly users of less than 20 million is not large enough.

The ceiling is too low, the loyalty is not enough, and the user payment rate is also very low. According to the data in the prospectus, the monthly living payment rates from 2018 to 2020 were 7.3%, 7.1% and 5.3% respectively, and even fell to 5.1% in the first half of 2021, the lowest level in history.

In addition, the target users of TT voice are the post-95 s and post-00 s under the age of 24, but this young group has limited spending power and it is difficult to promote more consumption.

Moreover, the acquisition cost of TT voice is not low. According to the prospectus, in 2020 and the first half of 2021, the network and marketing expenses of Fun Pill Network increased by 123.06% and 120.88% year-on-year, both higher than the revenue growth in the same period and higher than the growth rate of paying users.

In addition, as an auxiliary tool APP, TT voice also needs to solve the problem of user retention. At the beginning, TT voice can be downloaded because of the formation of playmates, but after a short period of acquaintance and pairing, playmates who form fixed friends often develop into daily communication software such as WeChat /QQ for voice, dialogue, making friends, opening black and other activities.

As far as social tools are concerned, most of WeChat and QQ are bound with offline real social information, so the probability of users uninstalling software and accounts is very low, but only a small social APP with Internet strangers’ "friends", which leads to a higher probability of uninstalling software and accounts because of the low maintenance cost, making it difficult for users to really keep them.

In this way, TT voice has become a diversion middleman of WeChat QQ, and it is difficult for users to really stay. In fact, this problem is not only the embarrassment of TT voice, but also the embarrassment that all niche social tools except WeChat QQ are difficult to solve.

Risk involved in gray areas is high.

Almost all Internet companies want to socialize, and Ma Yun’s Alipay is no exception. However, social functions are easy to build in, but it is extremely difficult to make social apps.

In particular, it is indeed the common demand of a new generation of young people to make friends through games, but social interaction based on games can be an interest, but it is also easier to deteriorate.

With the development of Qinglang Action, many accompanying software such as "Bixin", "Little Deer Accompanied Play" and "hello Voice" have been taken off the shelves indefinitely because of illegal activities such as fraud and pornography, and social software accompanying games has become a high-risk zone for juvenile supervision.

Although TT voice has not been removed, it does not mean that it does not have this problem. On the home page of TT voice, the online number of blind date rooms has exceeded that of black-out, party, listening to songs and other rooms.

The content of "edge ball" can be said to be the user’s low quality, but TT voice belongs to the "ignition" in this kind of edge ball socialization, and the official attitude may even imply encouragement. Many users reported that TT voice received an "immediate private chat" automatically matched by the system after the initial download and registration, and the dynamic recommendations were all kinds of speeches and private messages.

Some media reports have pointed out that TT voice has voice rooms named after minors, and some voice rooms have voice contents such as suspected obscenity and abuse, and the report pointed out that the platform did not block these live broadcast rooms during the investigation.

On the black cat complaint platform, the number of complaints about TT voice is as high as 2,705, which is more than two old-fashioned voice software such as Momo YY live broadcast. The complaints include problems such as fraud, inducing minors to pay, and swearing.

There are also public reports this year. A 9-year-old girl from Guangzhou once got to know the suspect Lu Mou after downloading TT voice chat dating platform. Lu Mou gave her a red envelope in the name of giving gifts. Due to lack of judgment, she was cheated for 12,781 yuan.

TT voice expanding social interest content outside the game may encourage dangerous discussions. In the "expanding column" section of TT voice, there are a large number of underage users, and most of them are involved in puppy love, and the situation is extremely serious. The section of "Minors posting to find boyfriends in public" even has a very obvious recommended position in the APP, and even pornographic content shows obvious recommended positions, as well as obscure yellow-related drainage stickers.

Although social software can’t supervise all users’ languages, the target users of TT voice are mainly minors and young students under the age of 25. Are you sure this high-risk social interaction is not playing with fire?

At present, TT voice has no underage review mechanism. After downloading, registration can be completed only by receiving a four-digit verification code from the mobile phone, which means that minors can complete registration without even unlocking their parents’ mobile phones, and can be used to contact all users without their real names or any third-party information.

Judging from its official attitude, although the youth model has also been established, most of the contents under the model are subject education courses. Obviously, there is no active and healthy planning and guidance for the healthy socialization of minors’ interests.

Although the state has issued policies to restrict the related behaviors of minors’ games, the surrounding industries of games also need strict supervision. Whether it is live broadcast or accompanying play, enterprises should actively fulfill their responsibilities to protect young people, and should not lower the lower limit in pursuit of market scale.