Every reporter Shu Dongni, every intern reporter Huang Hai, every editor Liang Xiao　　　　

The public opinion storm caused by 79 yuan Huaxizi’s eyebrow pencil has not stopped.

On September 14th, some event-related entries, such as "Netizen explodes Hua Xizi’s five makeup brushes for 919 yuan", "What eyebrow pencils are more expensive than Hua Xizi’s" and "Yu Meijing’s powder rose by 320,000 a day", were posted on the hot search, which triggered a total reading volume of over 200 million times.

Consumers who questioned the price of Huaxizi poured into traditional Chinese beauty brands with more cost-effective performance. Since September 12, brands such as Bee Flower and Yumeijing have been on the hot search in turn, becoming the "new favorites" chosen by consumers.

In the transformation from "online celebrity" to parity, there may be a consumption trend that cannot be ignored — — It seems that the first generation of online celebrity beauty brands represented by Hua Xizi and Perfect Diary can’t be sold in Amoy’s base camp. According to the data of the third-party research report, the reporter of national business daily found that the total GMV of Huaxizi had a high year-on-year decline for several months since December last year on the Alibaba platform, the base camp where Huaxizi started.

"It has never been used, and the price/performance ratio is average." Yemeng, who lives in Foshan, Guangdong Province, bought Hua Xizi’s makeup remover, cosmetic eggs and eyeliner two or three years ago.

For yemeng, who didn’t have a job at that time, the singer Charlie was the only reason for her to buy Hua Xizi. She was a hardcore fan of Charlie. "In fact, even if I knew that Charlie had become a brand friend, I hesitated for a long time before buying it, because I knew that it was low in cost performance, mainly in marketing. So I didn’t buy its ace product, but bought something I thought I would use. "

When it comes to lipstick and honey powder with a "good" reputation, yemeng, who has always been careful in skin care, bluntly said: "Honey powder lipstick is a bit ‘ Wrong species ’ … …” Yemeng’s experience is not unique. On social media such as Weibo and Xiaohongshu, there are many discussions about the quality and price of Huaxizi.

On September 13, the related terms of Hua Xizi’s eyebrow pencil were more expensive than gold on the hot search.

Taobao platform shows that the price of Huaxizi Shouwumei chalk in Huaxizi’s official flagship store is one replacement in 89 yuan, with a net content of 0.08g. After conversion, the average price per gram is 556.25 yuan, which is nearly 20% higher than the latest published unit price of gold in China and Shanghai Gold Exchange.

Image source: Weibo @ Hua Xizi Florasis

Is Huaxizi expensive?

"The price of Huaxizi is in the upper-middle price range among domestic products (beauty products)." On the afternoon of September 14, a person who was responsible for the live broadcast of a domestic brand e-commerce told reporters. However, the person also said that when calculating the price of eyebrow pencil, consumers should also take the replacement into account. Take the price of Hua Xizi’s live broadcast room in Li Jiaqi as an example. 79 yuan buys one and gets two replacement clothes, with an average price of 329.17 yuan per gram.

Compared with mainstream makeup brands on the market, the unit price of this eyebrow pencil of Hua Xizi is in the upper-middle level of the industry. In fact, entering the mid-to high-end market has always been the business goal that Hua Xizi is laying out.

According to several authoritative sources, Hua Mantian, the founder of Hua Xizi, once bluntly said: "For a long time, the high-end market of China cosmetics has been monopolized by international brands. But today, many products of Huaxizi have cut into the middle and high-end price belt and achieved certain success. "

However, for price-sensitive consumers, domestic beauty products with rising prices seem less attractive.

According to the latest research report of China Merchants Securities, in the nine months from December 2022 to August this year, the monthly GMV (total turnover) of Huaxizi products on Ali platform only increased in three months. In December 2022 and January 2023, the overall GMV of Huaxizi on the Ali platform dropped by as much as 45% and 56%.

Not only Hua Xizi, but also the perfect diary that ran out almost at the same time as Hua Xizi has a similar situation — — In the past nine months, the GMV of Perfect Diary on Ali platform has declined year-on-year almost every month.

The trend of pressure may have appeared in 618 last year. According to the research report of Guoyuan Securities, during the period of June 18, 2022, the brand growth rate of Huaxi Zi failed, with a drop of 41%.

On the afternoon of September 14th, the reporter sent an interview request to Hua Xizi on the issue of sales volume. As of press time, the other party has not responded.

"The research data is also biased. As far as I know, there is more than one channel for brands now. Taobao, Shake (sound), Fast (hand) and Little Red Book all need marketing costs. Brands may focus on Taobao at this stage. If other sales channels perform well, they may focus on other channels (such as marketing costs). Brands don’t want to be monopolized by the platform, making themselves very passive. "

On the evening of September 14, an e-commerce industry practitioner bluntly told reporters: "To be honest, we don’t know whether the sales volume of the brand is rising or falling, because the industry of live e-commerce may find many anchors to bring the goods, and all the sales data are in the hands of the boss or the corresponding merchants’ meeting knows that the company’s data has a wall."

However, in Wang Kai’s perception, the overall beauty is indeed on the decline in the past two years.

Wang Kai had previously worked as a "friend" in the head live broadcast room. He analyzed to reporters: "One is because there will be more new products of beauty, and now both domestic products and big brands are actually rolling … … For domestic products, it is more powerful in cost performance, but many of them have no brand power to support, so if it is not a very classic product, its product life cycle will be shorter. "

"Now it doesn’t cost too much to build a brand and make a product, so it won’t have long-term vitality."

It is not difficult to make products, and marketing has become the "number one project" of the brand. In the process of industry involution, the live broadcast room of the head anchor still has great appeal to domestic beauty brands.

Everyone is criticizing Hua Xizi, but almost all brands want to be Hua Xizi. Since I started to contact Li Jiaqi Live Studio in 2018, in just five years, Huaxi’s revenue has achieved a leap from tens of millions to billions.

"Lick" — — Wan Qing, who was in charge of the live broadcast of a domestic beauty brand, used this word to describe the company’s dependence on the head anchor. Wan Qing’s brand has appeared in many popular variety shows, but its dependence on the head anchor is not much different from that of small brands. "Sometimes it is a loss, because self-broadcasting is not necessarily so good."

Wan Qing told reporters that the cooperation between his brand and the head anchor often adopts the model of pit fee plus commission. Wan Qing recalled that the price of cooperation with a head anchor at that time was about 300,000 to 400,000 pit fees, plus a certain percentage of commission. "There is also a molecular parent link. If it is a parent link, it is more links, and it will be more expensive."

Wang Kai provided a set of data to the reporter. In the beauty industry, there are two main ways to cooperate with the live broadcast room. One is a pure maid, which is about 30% ~ 50%; The second is the pit fee plus commission, but the commission is probably between 30% and 50%, depending on the cooperation rules between the product and the anchor. "If you are like the previous top anchor, his commission will not be lower than 40% or 50%."

Image source: Weibo @ Li Jiaqi Austin

In the face of such a high proportion of commission, why are brands looking for goods in the live broadcast room still "endless"?

"Live broadcast is a must for domestic beauty."

Wang Kai gave a view similar to Wan Qing’s. He thought there were two main problems: exposure and transformation.

"If you have a deep cooperation with the head anchor, the head anchor will give you a video, and its broadcast volume may reach several million, which is equivalent to your exposure of several million in the whole network; If there is a super head anchor, there may be tens of millions in one game, which means that your product has tens of millions of exposures. " In terms of transformation, "a small-headed anchor, if it sells well, will bring you an output of about one million. Although you said that you paid a commission of 30% to 40% to this anchor, you still earned it."

In Wang Kai’s view, the brand’s choice of head anchor has hidden benefits. "First of all, this is an increase in exposure. There is no way to calculate the income, but it is indeed a relatively large hidden income. If Tik Tok has these exposures on Taobao, it will correspondingly increase the search volume of keywords on Taobao … … After the product goes on the market, there will be more things to consider, which will definitely be much better than yourself.

Cover image source: vision china -VCG41N171299989

● Xiaomi 澎湃 OS intelligent cabin system can realize cross-end interaction.

In terms of intelligent cabin hardware, the SU7 center console includes three pieces of screen hardware:

1. 56-inch HUD head-up display (10°x3.6° wide viewing angle, 1500: 1 contrast, 13000 nits brightness)

2. Display system of overturning instrument with 7.1-inch screen.

3. 16.1-inch 3K large screen (aspect ratio 16 to 10, 91.7% screen ratio, 1024-level dynamic dimming)

　　The intelligent cabin system is built with the latest and strongest car gauge chip in the current production car.Qualcomm Snapdragon 8295, the computing power is up to 30TOPS of ops. System software is Xiaomi’s strong point, equipped with Xiaomi’s own research.澉湃 OS(Xiaomi HyperOS) system, has the characteristics of fast start-up, fast upgrade and convenient operation. Based on Xiaomi’s strong consumer electronics product ecology, SU7 also has a strong interconnected ecology, spanning many aspects of people, cars and homes. The system also specially considers the security of accounts. When logging in different user accounts, the self-defined layouts (desktop layout, sitting posture, driving habits, etc.) of each account are independent and invisible to each other, and the private data will be automatically isolated when the vehicle is sent for repair, so that the staff cannot view or call the information. The system logically supports the flexible framework and the adjustment of window size and position. In addition, the co-pilot can also slide down the control center from the right side to directly adjust the co-pilot seat and air conditioner. Rapid response is also a major feature of the intelligent cabin system. 澎湃 OS supports a 1.49-second cold start, and it takes about 3 minutes and 30 minutes to upgrade the OTA package and the whole car package respectively.

　　In terms of the interconnection between people and vehicles, 澎湃 OS system supports mobile phone cross-terminal screen projection, and mobile phone applications can be directly projected on the central control screen to realize functions such as short video brushing, web browsing and online conference. A standardized interface is preset behind the driver and passenger, which can be externally connected with devices such as Xiaomi tablet or Apple iPad. After the Xiaomi tablet and Apple iPad are connected, they can continuously supply power through the 22.5W magnetic interface. At the same time, the tablet can also be connected to the car machine to directly control some hardware on the car, including more than 30 car control functions such as navigation, seat and air conditioning. The standardized interface is not limited to flat plates, but also can be externally connected with equipment such as car hangers with a maximum load of 20 kg. In order to take care of Apple users, 澎湃 OS fully supports wireless CarPlay handcart interconnection, and can realize audio and video circulation based on AirPlay.

　　In terms of car-home interconnection, SU7 can realize remote control of 1,000+meters of home equipment by means of secret-free connection with the same account, and even support the setting of automatic scene linkage, so as to quickly adjust the air conditioning temperature at home and turn on the lights when driving home from work. Using the magnetic interface around the central control panel, SU7 also prepared a special physical keyboard for the control panel and an aromatherapy system. At the same time, Xiaomi Ecology will be opened to a third party to realize the status reminder of child safety seats (whether to fasten seat belts) and call Xiaomi flat-panel camera (check the status of children in the back row).

● Motor: 21,000 rpm super motor has been put into mass production, and the speed exceeds Model Slaid.

　　(|) There are two power versions, the 668km single-motor rear-drive version and the 800km dual-motor four-wheel drive Max version. The two cars are slightly different in hardware configuration and power parameters. In terms of motors, the rear-drive is equipped with Xiaomi Super Motor V6 (United Automotive Electronics), and the Max (four-wheel drive) is the Xiaomi Super Motor V6s of UMC. Both motors have the highest speed of 21000rpm. However, in terms of motor speed, the "20000+ Club" has many rivals, including Model Slaid (20000 rpm), Zhijie S7 (22000rpm released from Huawei DriveONE production car) and Krypton 001 FR(21000rpm). The speed of Xiaomi super motors V6 and V6s has reached the leading level in the industry.

　　In terms of power parameters, the V6 motor with single motor version has a maximum power of 299Ps(220kW), a peak torque of 400N·m, an acceleration time of 5.28s from 0 to 100 km/h and a maximum speed of 210 km/h.. The dual-motor four-wheel drive version uses the V6s super motor. The maximum power of a single motor is 374Ps(275kW), the peak torque is 500N·m, and the power density is 6.78kW/kg. After the combination of two motors, the total power of Xiaomi SU7 Max system is 673Ps(495kW), the total peak torque of the system is 838N·m, the time of 0-100km/h is 2.78s, and the maximum speed is 265 km/h. The parameter performance is better than that of Model S dual-motor all-wheel drive version (corresponding parameters 3.2s and 250km/h), but lower than that of Plaid version (corresponding parameters 2.1s and 350km/h).

　　Considering that the Max version deliberately sets the Boost mode button on the steering wheel (the maximum torque output lasts for 20 seconds) and sets the ejection start mode in the driving mode, I guess the strongest state can only be turned on in a specific mode. After all, it is very likely to cause danger if people who are unprepared are driven by such rapid acceleration. In addition, SU7 also provides users with an infinitely adjustable driving mode, including 10 adjustable items, and personalized settings can be uploaded to Xiaomi community to share with other riders.

　　At the press conference, Mr. Lei also announced the next-generation super motor developed by Xiaomi: V8s. At the press conference, it was revealed that the motor has been mass-produced and it is planned to be put on the train in 2025. Compared with V6 and V6s, V8s uses silicon carbide electronic control module, with the highest speed of 27000rpm, the maximum motor power further increased to 578Ps(425kW), the peak torque of 635N·m, and the highest efficiency of 98.11%. The power density is 10.14kW/kg.

　　In order to withstand ultra-high speed, the rotor is made of a new generation of 960MPa silicon steel material, and the idea of "stepped" design of rotor silicon steel sheet is adopted. At the same time, in order to improve the temperature control ability and prevent overheating at high speed, the V8s super motor also adopts two-way all-oil cooling technology, including the design of stator double-cycle three-dimensional oil circuit and rotor S-type oil circuit. At the meeting, it was even revealed that a super motor is still in the pre-research stage of technology, which uses laser winding rotor technology and has a maximum rotation speed of 35000rpm in the laboratory environment.

　　In the research and development of high-speed motors, the technical routes adopted by different brands are slightly different. For example, Model Slaid motor uses carbon-coated motor rotor technology, and Huawei DriveONE uses silicon steel sheets as the rotor of Xiaomi Super Motor.

When I looked up at U9 and walked out of the stage in a dancing posture, I knew it was unusual. On April 10th, BYD released the cloud chariot system for new energy vehicles, which was specially created for new energy vehicles to improve driving quality. Among them, there are four sets of body control systems with different characteristics, including Yunqi -C, Yunqi -A, Yunqi -P and Yunqi -X, and different systems will be set for different models.

In terms of interpretation, the term "chariot" means a multi-person assisted push cart, which describes the state of the emperor’s trip in that year. However, in BYD’s technical system, Yunchariot represents different functional contents under the same platform structure, so it has different classifications. This setting is similar to luxury brands that pay attention to driving, such as Mercedes-Benz magic carpet, Audi’s intelligent attitude stabilization system, Land Rover all-terrain feedback system and Porsche PDCC system. Today, I will share their differences with you.

In the new energy era, vehicles will pay more attention to the functional applications such as three-electric technology and assisted driving, and the demand point for driving itself will become weaker. Therefore, for vehicles with higher overall load than traditional fuel, efforts in body control system are the place to open the gap between brands.

Pure electric vehicles can better achieve the 50:50 gold counterweight because the batteries are evenly distributed at the bottom of the vehicle. However, due to the high quality of the overall equipment, the inertia generated during driving will be greater, and the requirements for suspension damping will be higher. At the same time, according to the characteristics of different vehicles, the differences in control systems also make the vehicles have different performances.

The four systems have special targeted uses.

First of all, Yunxiao -C, which can be simply considered as a suspension system with variable damping adjustment, can adjust the hardness and damping effect of the suspension according to the feedback of road conditions by means of electronic dampers. This system is relatively rudimentary, and many models with torsion beam dependent suspensions will have similar systems to adjust the comfort of the suspension. At present, BYD Han is equipped with it, which can provide better damping effect.

Yunqi -A adds an air suspension, which can realize the soft and hard adjustment of the suspension and adjust it according to the actual demand, which is also the common point of air suspension. However, one thing is special. In the process of high-speed steering, an airbag is added to the flank positions on both sides of the bucket seat, which can be inflated according to the change of speed and steering angle, so that passengers can effectively offset the lateral thrust during the shift of center of gravity, and the direct effect is to make passengers sit on the seat more stably.

The cloud chariot -P is set for looking up to the U8 hard-core SUV. It is mainly divided into three contents, the first is the adjustment range of up and down height of 200mm, which makes the vehicle have stronger passability. Secondly, it is able to have stronger compression resistance and cushion the specific impact caused by the height difference. Finally, the most important thing is to have a longer suspension stroke, which can make it closer to the road surface when passing through the undulating road surface to avoid suspension. At the same time, it can realize the dynamic balance of the vehicle by four-wheel linkage and achieve the same height of the four wheels.

Finally, it is the strongest cloud -X, just like looking up at U9 at the beginning. As a super-running model, more attention is paid to handling, especially in high-speed dynamic driving texture. The active anti-roll bar can be adjusted moderately by combining with the road surface perception software, so that the included angle between the vehicle and the ground can be tracked more perfectly and the vehicle can be driven closer to the ground.

As mentioned above, Yunqi system can adjust different driving dynamics around cars, SUVs and even sports cars. It is targeted and differentiated, and it can be adjusted and adapted according to the driving conditions of different models. What are the differences from the familiar Mercedes-Benz magic carpet, Audi intelligent attitude stabilization system, Land Rover all-terrain feedback system and Porsche PDCC system? What I have concluded is that, on the one hand, the hardware is diversified and has different configurations according to different models, and it will not go all over the world like other systems. On the other hand, according to the computing power of the cloud, we can combine the road conditions and the data collected by the algorithm to simulate the suspension damping effect that changes according to driving habits. This is a process of continuous learning and optimization.

Say, where are the system characteristics of other brands?

First of all, the magic carpet of Mercedes-Benz is called the magic body control system. Through the "road scanning camera" located at the windshield, the road conditions within 15 meters in front of the vehicle and above 3 mm in ground height can be pre-scanned. When the road surface in front is monitored to be undulating, the magic body control system will automatically change the hydraulic oil quantity of the hydraulic tappet in suspension, and at the same time, it will be integrated with many sensors, calculation actuators and air suspension.

The core of this is predictability, which can perceive the road condition in advance and adjust it, instead of passively reacting when the vehicle drives to the corresponding road section. This configuration is unique to luxury models on Mercedes-Benz S-Class models.

Audi’s intelligent attitude stabilization system, as its name implies, can provide a more stable body driving posture. This system can increase or decrease the load of each wheel through the motor according to the road condition, so it can actively adjust the chassis position no matter what driving situation. In comfort+mode, the intelligent attitude stabilization system can use the tilting function when driving in corners, and can adjust the body posture to reduce the lateral acceleration of passengers.

When entering the curve, the intelligent attitude stabilization system will raise the car body on the outside of the curve and lower the car body on the other side, so that the deviation between the vehicle and the curve is controlled within 3. When driving in a straight line, the intelligent attitude stabilization system can provide buffer compensation for the pitching motion of the chassis, which makes the car body more trackable during driving.

In the field of cars, what Yunqi -C and Yunqi -A have in common with Mercedes-Benz magic carpet and Audi intelligent posture stabilization is that they can adjust the damping adaptively to improve the comfort, but Mercedes-Benz has better foresight and can simulate the road conditions in advance, which Yunqi can’t compare with.

Compared with Audi’s intelligent posture stabilization, Yunqi did not adjust the posture of the whole vehicle, but only simulated the corresponding feelings on the seat, which is a fundamental difference. After all, it has nothing to do with the dynamics of the whole vehicle.

In addition, for luxury models, Land Rover ATF system needs to manually select the corresponding mode system for proper allocation. The changes are the response speed of the engine, the acceleration slip regulation and the difference of the dynamic stability system of the car body, which can have more obvious effects on fuel vehicles.

However, compared with BYD’s Yunqi -P, it is developed around new energy vehicles, which can achieve a more accurate ratio of power output and four-wheel independent operation, which perfectly solves the problem that pure electric vehicles have no mechanical differential, can achieve four-wheel different speed differences, and has better effects on the ability to get rid of difficulties and the adjustment of suspension stroke.

Finally, Porsche’s PDCC, whose core is the active anti-roll bar, can actively adjust the speed between different wheels when cornering, improve the grip of the inner wheel, and compensate for the difference, so that the vehicle has better tracking performance during cornering, and will not be out of control because of the influence of speed and corner angle, thus restraining the roll and improving the cornering speed.

From this technical point of view, BYD’s Yunqi -X system imitates such functionality, which can monitor the dynamics of wheels from time to time. At the same time, it is more evolved than Porsche PDCC in that it is equipped with a laser radar and can realize four-wheel independent operation at the same time. This is the reason for the frog jump.

Conclusion:

The different module functions of the cloud-chariot system can be used for different vehicles and different scenes, which can be said to be very targeted. Compared with the system provided by luxury brands to improve driving quality, it is very similar in functional attributes and effects, and the only difference is that it is aimed at new energy vehicles.

The value of luxury brands lies in providing luxury experience and more comfortable riding experience, which is the ultimate goal of all research and development of advanced suspension systems. However, Yunqi has mastered the core contents of luxury brands at present, and at the same time, it can be said that the innovation in the field of new energy is more advanced.

When others are still thinking about how to improve their sense of science and technology, BYD still returns to the original point and focuses on the driving quality itself. This consideration shows that BYD has begun to understand cars.

　　[Official map of new car in car home] Recently, we obtained the interior picture of (|) from BYD official. The new car will be built on BYD’s brand-new DM-i platform, and the Xiaoyun-plug-in special 1.5L high-efficiency engine will be the first to be mounted on its model. The appearance of Qin PLUS will follow BYD’s classic "Dragon Face" design language.

　　In terms of interior, the new car adopts the embracing cockpit design, and the central control design is biased towards the main driving side. With the simple lines of the center console, the whole car is very layered. At the same time, the car is also equipped with a suspended LCD instrument+a suspended large-size central control panel, and with a three-spoke flat-bottomed multifunctional steering wheel, its overall sense of science and technology has been well improved.

　　At the same time, the overall color of the interior of the car adopts the color matching style of clouds and blue, just like the clouds walking in the blue sky, which is advanced and comfortable. With the colorful ambient lights in the front row, the cockpit is filled with sports texture. In addition, the body-oriented sports seat is ergonomically designed, which has a strong sense of wrapping, and the texture of red and white stitching is embellished to better reflect the sense of sports. In addition, BYD Heart central control area presents a simple and avant-garde style, which shows the aesthetic way of Qin PLUS as a whole.

　　BYD Qin PLUS is BYD’s latest leapfrog compact car product, and its front face incorporates brand-new design elements based on the design language of "DragonFace". The larger front grille of "Dragon Mouth" and the newly designed "Dragon Armor" bring strong sensory impact. At the same time, the combination of the heavily pressed front and the four three-dimensional lines on the hood creates a visual effect of diving. Its headlights and daytime running lights make the new car look very energetic.

　　　The side lines of the car body are smooth and full of lines, and with a plurality of spoke aluminum alloy wheels, the sense of movement is enhanced. The horizontal lines and downward curved design of the tail widen the overall visual effect, and the through taillights are more recognizable, and the slogan above the taillights has also become the latest design font.

　　BYD said that DM-i super hybrid technology is the core weapon of Qin PLUS. It is reported that Qin PLUS is equipped with a hybrid system consisting of a 1.5L naturally aspirated engine and an electric motor. The official said that the thermal efficiency of this 1.5L engine can reach 43%, and it also has Atkinson cycle, high compression ratio of 15.5, EGR exhaust gas recirculation system and split cooling technology. Without electric drive, the engine fuel consumption is 3.8L/100km.

Editor’s comment:

　　　It can be seen that Qin PLUS is positioned as a stylish and practical family car, but on this basis, BYD also hopes to let the new car release more features, such as simple but not simple design, ultra-low fuel consumption, etc., in order to meet the needs of users in terms of quality, cost performance and face value, and attract more potential consumers. Therefore, if its final pricing is close to the people in the future, it is expected to have good product sales. (Text/car home Zhouyi)

"It should have started production, but not long ago I heard a voice coming from a distance." A few days ago, a person working near the Xiaomi automobile production base said in an interview with reporters.

A few days ago, the reporter visited Xiaomi Automobile Factory in Beijing Economic Development Zone and saw that the production plant had begun to take shape. There is Xiaomi’s LOGO on the office building, and occasionally big trucks and yellow engineering vehicles pass by.

Xiaomi Automobile Production Base Source: Photojournalist Li Xing

Waiting for the dock staff to visit at the gate of Xiaomi automobile factory
Zhang Hai (pseudonym), a component supplier, told reporters that the first phase of Xiaomi Automobile Factory, the four major factories of Xiaomi Automobile Factory, built production workshops (stamping, welding, painting and assembly) and started small-batch trial production. The manufactured car is parked in the assembly workshop.

Since Lei Jun, founder, chairman and CEO of Xiaomi Group, announced Xiaomi’s entry into the smart car industry, the dynamics of Xiaomi Automobile have attracted much attention. An insider who asked not to be named said in an interview that Xiaomi Automobile will start mass production next month (December) and start selling early next year (February). Previously, Lei Jun said that Xiaomi’s first car will be mass-produced in the first half of 2024.

The confidentiality system of the factory is strict, and suppliers queue up to visit.

For a long time, Xiaomi car has been quite secretive because of its high degree of confidentiality. "When we enter the factory, we are forbidden to use tools such as mobile phones and cannot disclose any information." Zhang Hai told reporters.

During the visit, the reporter also found that Xiaomi Automobile Factory is surrounded by green iron sheets and stone walls. Only the north gate is reserved as the entrance and exit, and strict inspection is required when entering.

The security guard at the entrance of Xiaomi automobile told the reporter that foreigners who need to enter the factory should not only scan and register the QR code at the security booth at the door and register the visitor information, but also contact the internal staff Xiaomi to automatically come out and guide them before they enter. "The internal confidentiality system of Xiaomi Automobile is very strict, and we have to go through this process every time we come here." Another component supplier waiting for internal employees at the gate of Xiaomi Automobile Factory also said.

Suppliers queue up at the door to register. Source: Reporter Li Xing

At the north gate of Xiaomi Automobile, the reporter saw nearly 20 people scanning the QR code to register at the door, waiting for contact. To choose. "Most of us are suppliers of Xiaomi auto parts, some have reached cooperation, and some are going to Xiaomi Auto to explore and seek possible cooperation." Zhang Hai said.

Rong Fang (pseudonym), who is also a supplier of Xiaomi Automobile, told reporters that he dropped by Xiaomi Automobile Factory after attending the closed meeting of Xiaomi Automobile. "Xiaomi Auto’s information confidentiality system is particularly strict. The company representatives who participated in Xiaomi’s closed-door meeting signed a confidentiality agreement and could not disclose any information released at the meeting to the outside world." Rong Fang said.

According to public information, on November 8, Xiaomi held a closed-door partner meeting in Xiaomi Science and Technology Park. Participants are all major buyers of Xiaomi Automobile, including Xiaomi mobile phone and automobile supply chain business. This closed-door meeting is only for invited people, and mobile phones, computers and other electronic equipment are not allowed in the meeting room.

Thirteen. In November, the relevant person in charge of Xiaomi Group also said in an interview that the only information that can be disclosed to the outside world for Xiaomi Automobile is the mass production time of the first car (that is, the first half of the year). 2024).

Trial production of dozens of new cars

According to the plan, Xiaomi Automobile Factory will be built in two phases. The first phase covers an area of about 720,000 square meters with an annual production capacity of 150,000 vehicles. It will be completed in June 2023; The first phase project is expected to start in 2024 and be completed in 2025.

According to public information, the related factories of the first phase of Xiaomi Automobile Factory passed the acceptance on June 12. The reporter saw in front of Xiaomi Automobile Factory that the land to be developed and developed in the factory was separated from the completed factories and office buildings, and marked with "No.1". 1 to 5, barbed wire. "In addition to the factory building, Xiaomi Automobile Factory has also set up an internal low-speed test site for the trial production of vehicles." Zhang Hai told reporters.

Around Xiaomi Automobile Factory Image Source: Photographed by Li Xing reporter

According to the above-mentioned insider who asked not to be named, Xiaomi Automobile Factory has started trial production in small batches for some time and is currently producing vehicles. Dozens of cars. "The factory will start mass production at the end of this year to prepare for the launch of the model in February next year." An insider who asked not to be named said.

A few days ago, a detailed picture of the chassis of Xiaomi’s first model was exposed online. From the spy photos, the overall design of the new car is fashionable, and the popular hidden door handle may be adopted. On the back, you can see the arc shape of the taillights.

"From the design point of view, the new car is a car, very similar to Tucki P7." The above-mentioned insider who asked not to be named said. Zhang Hai also said that judging from the appearance of the white body parked in the factory, Xiaomi’s first car may be a "sports car-like" car.

Hu Zhengnan, who is in charge of Xiaomi’s auto-related business, posted a message in his personal Weibo: "Hey! It’s hard to protect myself from it, and now I have a headache. What if we just start selling? "

Guo Ming, an analyst at Tianfeng International Securities, believes that the key selling points of Xiaomi’s first model will focus on autonomous driving technology, software ecology, 800V fast charging and power configuration, and the price is expected to be below 300,000. "After the first Xiaomi model is listed in 2024, it is expected that the shipment will be 50,000 to 60,000 units." Guo Ming is full of confidence.

"Birth card" may appear.

Although the mass production of the time node is confirmed, there is no news that there is a problem at present.

"Xiaomi Automobile must use its own production qualification. The group has invested so much money (coming in) that it is impossible to produce with the qualifications of others. " A number of Xiaomi auto parts suppliers told national business daily.

According to Reuters, Xiaomi was approved by the National Development and Reform Commission to produce electric vehicles in August this year, but it still needs the approval of the Ministry of Industry and Information Technology. However, the news has not been officially confirmed. The reporter also inquired about Xiaomi Group many times, but did not get a reply.

The person in charge of the new energy automobile company, who asked not to be named, told reporters that one of the important prerequisites for automobile enterprises to obtain the production qualification of new energy vehicles is to have their own production plants. Xiaomi Automobile has already met this condition, which may be just a problem. "There is still more than half a year before mass production," Xiaomi Automobile revealed. It is not impossible for Xiaomi Automobile to obtain (production) qualification during this period. The CEO of the above-mentioned new energy automobile company, who asked not to be named, said.

It should be noted that it has recently been reported that Xiaomi Automobile has contacted Jianghuai Automobile, Chery Automobile, Beiqi Blue Xiaomi Automobile and Beiqi Blue Valley to make further progress in cooperation, and both parties are interested in further negotiations. In this regard, Xiaomi Automobile related person said that for the person in charge of Beiqi Blue Valley, he only replied to the reporter: "We have not received relevant news internally."

"In theory, Xiaomi Automobile has its own factory and does not need OEM production from other companies. Beiqi Zhenjiang Blue Valley Factory will produce four models at the same time in 2024, and its smart selection cooperation model with Huawei will also have to transform the Futian factory for production. " An insider close to Beiqi Blue Valley told reporters.

In addition, it has recently been reported that Haima Automobile and Xiaomi Automobile have reached a cooperation. In this regard, Haima Automobile said on the interactive platform that the company has no cooperation with Xiaomi Automobile at present. Xiaomi automobile’s news about automobile cooperation. "We don’t know the news." The relevant person in charge of Haima Automobile responded to the reporter.

However, the management of the above-mentioned new energy automobile company, who asked not to be named, believes that Xiaomi Automobile is likely to find other automobile companies to cooperate in production, but will use its own production qualifications. "Even if Xiaomi Car Factory can be put into production quickly next year, there will still be a process of increasing production capacity." The sales target set by Lei Jun is that the production capacity of Xiaomi Automobile in June 2024 is 100,000 units, and it is difficult for the new factory to reach this production capacity quickly. The above-mentioned unnamed executives of new energy automobile companies analyzed this.

The new car of Xiaomi Automobile will be listed in February next year. Data Map Source: vision china

According to Lei Jun’s plan, the first batch of Xiaomi cars will sell 100,000 vehicles within one year and deliver 900,000 vehicles in the next three years, thus "entering the first camp in the industry in 2024". This means that from 2025 to 2027, Xiaomi Automobile needs an annual production capacity of at least 300,000 vehicles.

"Xiaomi Auto’s contact with other car companies to solve the existing capacity problem is a strategy based on its long-term sales target, which can alleviate the subsequent capacity shortage of Xiaomi Auto to some extent. The management of the above-mentioned new energy automobile company, who asked not to be named, believes.

All photos and parameters of Xiaomi Automobile are made public, and the rear part is "Beijing Xiaomi".

According to the official opinion of the website of the Ministry of Industry and Information Technology, on November 15th, the Ministry of Industry and Information Technology released the announcement of road motor vehicle manufacturers and products (No.377 series) and the catalogue of energy-saving and new energy-using vehicles enjoying the preferential treatment of vehicle and vessel tax (No.56 series).The two Xiaomi cars on the market are all pure electric vehicles of this brand.

According to public information, Xiaomi Automobile is a brand of Xiaomi products, a pure electric car, and a manufacturer.Release Xiaomi Automobile for BAIC Group-Road Vehicle Co., Ltd.

Photo, the picture shows the rear logo of Xiaomi automobile "Beijing Xiaomi", and the millet model "BJ7000MBEVR2" with a wheelbase of 3000mm uses lithium iron phosphate battery, which is provided by the supplier and BYD subsidiary; The motor is produced by United Automotive Electronics Co., Ltd., and the driving motor power is 220kW.

Another Xiaomi car model "BJ7000MBEVA1" uses ternary lithium battery, and the supplier is Contemporary Amperex Technology Co., Limited.

Various parameter information published on the website of the Ministry of Industry and Information Technology

Recently, BYD Auto officially released the latest preview of its brand-new mid-size car, Qin L. As the absolute flow in the field of family cars recently, BYD Qin PLUS’s myth of 79,800 yuan has become a mudslide in the new energy market, disrupting the whole pace of domestic cars and joint venture cars, and the monthly sales of 50,000 units are even more numb. This time, BYD pursued the victory and launched the Qin L model. The new car will be officially unveiled at the Beijing Auto Show. As the latest model of BYD’s "Qin" series, Qin L got rid of the cheaper style orientation of Qin models as a whole, and instead inherited the family’s so-called "Longyan" aesthetic design, quite like a little BYD Han. The new car also has some breakthroughs in the power system.

In the preview, we can see the outline of Qin L. In the front part, the air intake grille is as huge as a dragon’s mouth, and the dot-matrix design details set off the central "Qin" logo, which embodies its brand characteristics. The LED headlights on both sides are slender and sharp like "longan", which improves the recognition of the whole vehicle to some extent.

On the side of the car body, the lines of Qin L are smooth and concise, and the slightly downward sloping roof is combined with the segmented waistline to create a dynamic feeling that is ready to go. The window frame is decorated with chrome trim strips, which improves the texture of the whole vehicle. In the rear part, the classic "Chinese knot" shape is adopted inside the penetrating taillight group, which echoes the luminous "BYD" logo and adds a touch of oriental aesthetic charm.

In terms of body size, the length, width and height of Qin L are 4830/1900/1495mm, respectively, and the wheelbase is 2790 mm. The size data is superior in mid-level cars of the same class, which can ensure more spacious space in the car.

In terms of power performance, Qin L is equipped with a plug-in hybrid system consisting of a 1.5L engine and a motor. The maximum power of the engine is 74 kW, and the maximum power of the motor reaches 160 kW, which can ensure the cruising range of traditional fuel vehicles, and the power output is believed to be not weak.

The 5th-generation DM-i hybrid system carried by Qin L is the latest generation super hybrid system independently developed by BYD. "Advertising" will achieve a qualitative leap in performance and economy. Whether Qin L equipped with this latest power system can lead the new energy future like Qin Bing’s fierce soldier remains to be tested by the market.

In addition, Qin L also matched a battery pack with a maximum capacity of 15.874 kWh, with a pure electric cruising range of up to 90 kilometers. This kind of cruising range can meet the needs of daily commuting and short-distance travel while reducing the cost of users’ cars.

With the approaching of Beijing Auto Show, more news about BYD Qin L is gradually being released. Che Jianjun believes that BYD Qin L will further enrich BYD’s share in market segments and effectively bridge the market gap between Qin and Han. Regarding its future price, it is reported that it will be more than 120,000 yuan. Does this price meet your expectations and budget for this mid-size car?

Among the new energy vehicles, BYD Han EV (parameter picture) has always had a good sales volume. In the past May, the sales volume also exceeded 10,000 units, which still has a high popularity in the market. The 2022 model has also been improved in battery life, with a maximum battery life of 715 kilometers. At present, BYD Han EV is selling a total of 8 models, of which 4 models are 2022, and the price range is 269,800 ~ 329,800. We recently experienced the 715KM flagship model of the Han EV 2022 Genesis Edition with the official guide price of 287,500. Today, let’s talk about this car.

Stylish appearance, in line with the public aesthetic;

In terms of appearance, the 2022 BYD has only made some minor adjustments, and the front face looks more concise. The headlights on both sides of the front are long and narrow, and are connected by a bright chrome trim, and the Chinese character logo in the middle is very recognizable. In addition, the raised ribs on the hood with the black lower surround below add a sense of strength and movement.

Viewed from the side, the lines of BYD Han EV are very smooth and have good flow linearity. The suspended roof and the shape of the big slip back make the body look slender. The sharp double waistline design, hidden door handle, chrome-plated identity nameplate and chrome trim of the side skirt car create a good fashion atmosphere. In terms of size, the length, width and height of BYD Han EV are 4995x1910x1495 mm and the wheelbase is 2920 mm respectively. The size has reached the level of medium and large family cars.

The tail shape of BYD Han EV is relatively simple, and the through taillights are blackened, and the interior is decorated with elements similar to "Chinese knots", which looks better after lighting. The bottom is surrounded by black to highlight the layering.

Interior configuration and space performance:

Entering the car, BYD Han EV adopts a classic "T" layout, with reasonable distribution of functional areas and convenient operation. The multifunctional steering wheel covered with leather has a good grip. The 12.3-inch full LCD instrument screen in front of the steering wheel displays all kinds of information of the vehicle. In addition, this car is equipped with the HUD head-up display function, which is convenient for the driver to check the vehicle information. The 15.6-inch floating central control panel in the central control area is eye-catching, with a built-in intelligent car system, which supports online GPS navigation, Hicar, car networking and OTA upgrade. Various entertainment apps can meet the needs of young people for car entertainment.

In terms of assisted driving, BYD Han EV is equipped with L2 automatic driving function, which supports lane departure warning, lane keeping assistance, lane merging assistance, road traffic sign recognition, adaptive cruise and full-speed adaptive cruise. At the same time, it is also equipped with 360 panoramic images, 540 panoramic images, panoramic sunroof opening, keyless entry, remote start and other functions. In terms of configuration, it is still relatively rich, which can effectively improve driving safety.

As a medium and large family car, BYD Han EV has a good space performance. The front seat is designed in one piece, and the leather filler is also full. In addition, it supports electric adjustment, heating, ventilation and seat memory functions, which has a degree of comfort.

Adjust the comfortable driving posture in the front seat, and the experiencer with a height of 172CM will have plenty of room when he comes to the back, and there will be about three punches in the leg space. Because this car has a big slip-back shape, it will have a certain impact on the head space in the back row, but there will also be nearly one punch. Coupled with the blessing that can open the panoramic sunroof, there will be no sense of oppression. In addition, the almost flat platform is also a plus item, even if the passengers sitting in the middle can maintain a comfortable sitting position, they will not "squat".

In terms of storage space, the trunk space of BYD Han EV is not very large, but the opening is low, which is convenient for taking and putting luggage, and the internal space is relatively flat, which can put down two suitcases of about 20 inches. In addition, it is also equipped with an electric tailgate, which is very convenient to use.

Power and endurance performance:

In terms of power, this BYD Han EV adopts the layout of a front-mounted single motor, with the maximum power of 180 kW and the maximum torque of 350 Nm. This power system is not dragging its feet when driving in the city, and its dynamic response is relatively fast. You can get good feedback by pedaling lightly, and you can be handy when starting or overtaking. In addition, like most trams, Han EV runs smoothly and its power output is very linear. McPherson-style independent suspension+multi-link-type independent suspension chassis design and adjustment are relatively comfortable, and some fine shocks can be well filtered out, even if there are some speed bumps and potholes in the car, there will be no obvious bouncing feeling, which has better riding comfort.

In terms of battery life, the official battery life of this car is 715KM, which is improved compared with the 605KM long battery life version of the 2021 model. At the same time, it supports fast charging mode, and it takes only half an hour to charge from 30% to 80%. Longer battery life itself has reduced certain battery life anxiety, and with the blessing of fast charging mode, battery life anxiety is further reduced, which can meet more car scenes. Whether it is traveling in the city or going out for a long trip, it can be satisfied.

Car cost:

From the perspective of vehicle cost, the cost of electric vehicles is lower than that of fuel vehicles.

From the maintenance point of view, the first maintenance of BYD Han EV is carried out at the time of 5,000 kilometers or three months, and only some routine inspections are needed, and the cost is not much in 300 yuan. After that, the maintenance frequency should be 20,000 kilometers or once every 12 months.

In terms of energy consumption, according to the official power consumption of 13.5kWh/100km, if the household electricity consumption is 0.56 yuan/kWh, the electricity bill for driving 20,000 kilometers by Han EV is about 1,512 yuan, which is only 126 yuan per month when the mileage of driving 20,000 kilometers a year is added. Compared with the current "high" oil price, it is really cost-effective. However, this is only in the case of a household charging pile. If there is no charging pile at home, you need to go to a third-party charging pile to charge, and the cost will be relatively expensive. This depends on the actual use, but it should not be more expensive than the oil price.

Generally speaking, the performance of BYD Han EV is relatively balanced in all aspects, the appearance is fashionable and conforms to the public aesthetic, the interior has a certain texture and rich configuration, and the interior space can also meet the needs of family cars. In addition, from the point of view of battery life and power performance, the battery life of 715 kilometers can meet most people’s car scenes, and the power is strong and easy to drive. The most important thing is that the cost of car use is really much more affordable than that of fuel vehicles, which is a good model. So in the end, what do you think of this BYD Han EV? Welcome to have an interactive discussion with us in the comment area.

In [car home Hangzhou Special Promotion Channel], we are pleased to announce that a limited-time special offer is under way! As a high-profile SUV model, the price of Xingyue L Zhiqing in Hangzhou has dropped to 152,700 yuan, with a maximum discount of 0.7 million yuan. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount. Xingyue L Zhiqing has excellent power performance and intelligent configuration, and it is a car choice that you should not miss.

Xingyue L Zhiqing is a modern SUV, and its design is full of strength and movement. The front face adopts a large air intake grille and sharp LED headlights, which is very domineering. The body lines are smooth, and the overall style is fashionable and dynamic. The side adopts streamlined design, creating a very dynamic atmosphere. In addition, Xingyue L Zhiqing is also equipped with a large-size rim and a sports brake system, which further highlights its sports style. Generally speaking, the design of Xingyue L Zhiqing is excellent, and people can be attracted by its unique charm at a glance.

Xingyue L Zhiqing is a medium-sized SUV with a length * width * height of 4795*1895*1689mm, a wheelbase of 2845mm, and a front and rear track of 1610 mm.. It has streamlined side lines and dynamic rim design, with 245/45 R20 in tyre size and 245/45 R20 in tyre size. These design elements make Xingyue L Zhiqing more fashionable and dynamic in appearance, and also provide better handling performance and driving experience.

The interior design of Xingyue L Zhiqing is exquisite and atmospheric, with black and brown color scheme, creating a noble and comfortable atmosphere. The steering wheel is made of leather material, which feels comfortable and supports manual adjustment up and down and back and forth, which is convenient for drivers to adjust their driving posture. The 12.3-inch central control screen has a large size and clear display effect, supports voice recognition control system, and can control multimedia, navigation, telephone, air conditioner, skylight and window. There are two USB/Type-C interfaces in the front row and one USB/Type-C interface in the back row, which is convenient for charging. The front seats are made of imitation leather. The main driver’s seat supports front and rear adjustment, backrest adjustment, height adjustment and lumbar support, and the co-pilot’s seat supports front and rear adjustment and backrest adjustment. The main driver’s seat is also equipped with heating and ventilation functions to provide a better driving experience. The rear seats support proportional tilting to provide more space for passengers.

Xingyue L Zhiqing is equipped with a 1.5T 163 horsepower L4 engine with a maximum power of 120 kW and a maximum torque of 255 N m.. The engine adopts an advanced 3-speed DHT gearbox, which can provide a smooth shifting experience and efficient power output. The engine can provide sufficient power for the vehicle, so that the driver can easily control the vehicle and perform well in various road conditions. In addition, the engine also has excellent fuel economy performance, which can bring a more economical and environmentally friendly driving experience to car owners.

In the evaluation of car home’s car owners, she praised the appearance and interior of Xingyue L Zhiqing. She said that she likes the color of the vehicle very much, especially the design of the protruding middle net, which makes her feel younger. It can be seen that the exterior design and interior quality of Xingyue L Zhiqing are excellent, which can attract consumers’ attention. In addition, the car is also equipped with intelligent engine technology, which can provide a smarter driving experience and make consumers feel more convenient driving pleasure. If you are looking for an SUV with stylish appearance, exquisite interior and excellent performance, Xingyue L Zhiqing is definitely a good choice.

Today, the three major indexes opened higher and went lower, and the smart car ETF(159888) rose against the market, up to 10:17, with an increase of 0.62%. The positions of Guangting Information, Dongjian Technology and Zhongke Chuangda all rose more than 5%, and Luchang Technology, Hudian Shares and Wanji Technology all followed suit.

In the news, the new M7 in the world has exceeded 80,000 vehicles in 50 days since its listing, and the sales data of other new energy vehicle companies in October collectively appeared. Among the new forces, the monthly delivery of LI exceeded 40,000 vehicles for the first time, and the delivery of Xpeng Motors exceeded 20,000 vehicles, which made the automobile market "Silver Ten" full of background color.

Smart car ETF closely tracks CS Smart Car Index. From the perspective of the weight distribution of Shenwan secondary industries, the constituent stocks are mainly distributed in high-quality industry tracks such as electronics, computers, automobiles and communications, with distinct scientific and technological attributes. From the perspective of more exposed concepts, Smart Car Index is mainly exposed to automobiles, consumer electronics and Huawei-related concepts.

Founder Securities said that with the acceleration of the application of NOA in cities and the continuous landing of automatic driving systems at L3 and above, advanced assisted driving is gradually becoming standard. Thanks to the gradual maturity of hardware platform and software algorithm, the second half of autonomous driving is coming, and commercial vehicle autonomous driving takes the lead in entering the stage of commercial operation.

　　On September 12th, the new M7 series of AITO was officially launched. As a luxury medium-sized SUV with great wisdom, large space and super safety, the new M7 will bring consumers a brand-new travel experience. At the press conference, Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, said: "We have invested 500 million yuan in the new M7 series of AITO, using solid materials and excellent technology to make it not only become ‘ Intelligent cockpit ceiling ’ , or ‘ Intelligent driving ceiling ’ , but also ‘ Intelligent safety ceiling ’ ! In the invisible and visible places, it brings users the ultimate experience that is more advanced than far ahead! "

　　"Shuangzhi" continues to be far ahead, and the whole country can drive with wisdom.

　　The new M7 in Wenjie is equipped with HUAWEI ADS 2.0 advanced intelligent driving system [footnoteRef:1], which is the first to realize high-speed and urban advanced intelligent driving without relying on high-precision maps. It is expected that in December this year, the urban intelligent driving pilot assistance (NCA)[footnoteRef:2] will realize the intelligent driving experience that can be opened all over the country. Since its release in April 2023, HUAWEI ADS 2.0 has built a rich scene library on the AI ? ? training cluster, learning 10 million +km in depth every day, and continuously optimizing the iterative intelligent driving algorithm and scene strategy. As of September 2023, the long-distance NCA pilot MPI(Miles Per Intervention) is as high as 200km, and the success rate of urban elevated import and export is as high as 99%+, which is comparable to that of "old drivers".

　　Behind the excellent intelligent driving experience, the new M7 in Wenjie is equipped with 27 sensing hardware, including an overhead laser radar, three millimeter-wave radars, 11 high-definition visual sensing cameras and 12 ultrasonic radars. With the high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm, the whole scene and all-weather perception of moving and static targets (including alien objects [footnoteRef:3]) are realized. Among them, HUAWEI ADS 2.0 upgrades the GOD(General Obstacle Detection Network) 2.0 network pioneered by the industry on the basis of integrating BEV(Bird Eye View) perception ability, which can identify alien objects outside the white list of general obstacles, and finely identify the types of obstacles (such as distinguishing ambulances, police cars, etc.), with a recognition rate as high as 99.9% [footnote ref: 4]; RCR 2.0(Road Cognition & Reasoning) can match the navigation map with the real world, which can not only "see things" but also "see the road". In addition, based on the multi-sensor fusion perception ability, the new M7 in Wenjie also has the intelligent parking ability of visible parking, and supports parking in parking service and ultra-narrow parking spaces in the park.

　　HarmonyOS’s smart cockpit is smoother and more fun. The super desktop brings more mobile phone applications, and the "touch" of the mobile phone can realize the flow of applications such as drama and games. Mobile phone aerial photography can also be transferred to the cockpit screen, allowing the whole family to "sit around the world" in the car. Xiaoyi Smart Voice can navigate offline even when the signal is not good, and it can also realize convenient experiences such as voice-controlled photo sharing at any time and payment without getting off the bus. In the back row, HUAWEI MagLinkTM has developed a new way to play space scenes. Huawei tablets can be connected immediately, realizing multi-device linkage. The intelligent cockpit can be changed into a personal workshop, a multi-person conference room and a children’s study, and the magic space can be flexibly switched to create "mobile whole house intelligence".

　　　All-round rejuvenation and upgrading, the super-large space is unparalleled.

　　The new M7 fully considers the needs of family travel. The top five seats have the leading effective space in the car at the same level, with a length of 3338mm, and each seat is very spacious. The trunk is 1100mm deep, with a standard volume of 686L, which can easily accommodate 12 20-inch boarding boxes [footnoteRef:5]. After the second row of seats are laid down and connected with the trunk, the maximum depth is extended to 2051mm, which can form a loading space of 1,619 L [Footnote Ref: 6], easily accommodate 30 20-inch suitcases, and can switch various modes such as a 2-meter big bed, so that it is easy for two people to lie flat. With the 52L storage compartment in the trunk, the ultimate space efficiency meets the loading requirements of family cars, whether it is a long distance for one person or a romantic or two people.

　　The new M7 enjoys a more flexible layout with six seats, giving users more choices. The overall space of the front, middle and rear three rows reaches 2605mm, and both the six-seat and four-seat modes have spacious interior space. The whole car is full of seats, and there is still a 1.1-meter trunk. The standard volume of 188L can hold four 20-inch suitcases. After putting down the rear seat, it can be expanded to 775L, which can accommodate four 28-inch suitcases at the same time, easily meeting the needs of multi-scene vehicles.

　　　Active and passive double insurance, double super safety and more reliable.

　　Passive safety is not afraid of accidents, active safety avoids accidents, physical safety and intelligent safety are double insurance, which makes the new M7 series double super safety in the world. In terms of passive safety, it is safer and more reliable to ask the new M7 body structure to match the mold opening and rebuild the welding production line. The submarine-grade thermoformed steel accounts for 24.4%[footnoteRef:7] and high-strength steel and aluminum alloy account for 80.6%[footnoteRef:8], which is better than the mainstream models of 500,000 luxury brands currently on sale. At the same time, CBS(Composite Body Solutions) [footnoteRef:9] composite body material is introduced to effectively improve the body stiffness and collision safety. In addition, the new car comes standard with eight airbags and front double pre-tensioned seat belts, which provide users with all-round driving safety based on more real-life scene verification.

　　

　　The cart is comfortable and easy to drive, and the whole family is comfortable to travel.

　　The new M7 focuses on family travel scenes and comprehensively optimizes the driving experience. The big five seats come standard with brand-new "cotton candy" seats, with 10 layers of comfortable laminated design and a total foam thickness of 100mm；; The ventilation, heating and massage functions of four seats are standard, and each seat is as comfortable as first class. Through the Xiaoyi Wisdom Assistant, the double-row nap function of the main driver and the auxiliary driver can be turned on by voice. Enjoy six new zero-gravity seats, so that users can unload their fatigue when riding, as if they were in a space capsule, bringing the ultimate comfort and relaxation experience. In addition, the new M7 is equipped with leading and comfortable configurations such as front and rear double air-conditioning boxes, 17 air-conditioning outlets, rear air-conditioning touch screen, and fully automatic electric pedal [footnoteRef:12]. A healthier "zero formaldehyde" cockpit allows the whole family to enjoy a healthy and comfortable travel experience at any time.

　　In terms of driving experience, the new M7 upgraded Huawei Datstm 2.0 (dynamic adaptive torque system) and front and rear suspension double FSD(Frequency Selective Damping) variable damping shock absorbers, making driving more stable and smooth. The new M7 in Wenjie is equipped with HUAWEI DriveONE extended-range electric drive platform, and the four-wheel drive version accelerates 4.8s[footnoteRef:13] in 100 kilometers, leading the same level in power performance. Under the condition of full oil and full charge CLTC, the new M7 has a comprehensive battery life of 1300km[footnoteRef:14], a pure battery life of 240km, and the fuel consumption is as low as 5.6L/100km[footnoteRef:15] under the condition of power feeding, thus achieving long battery life and ultra-low energy consumption. In addition, the active air intake grille and lower body height enable the new M7 to have an ultra-low drag coefficient of 0.298Cd; With the new intelligent range extension technology, the working condition and environment are intelligently identified, and the use strategy between the range extender and the motor is reasonably allocated, so that the power is better, the battery life is longer, the silence is better and the energy consumption is lower.

　　As a 250,000-class luxury SUV, Wenjie New M7 has established the image of the "ceiling" of smart price ratio in market segments. The official guide price of the new M7 series is: 249,800 yuan for the five-seat rear-drive version of M7 Plus, 284,800 yuan for the five-seat four-wheel drive version of M7 Plus and 309,800 yuan for the five-seat intelligent driving version of M7 Max; The six-seat rear-drive version of M7 Plus is 269,800 yuan, and the six-seat intelligent driving version of M7 Max is 329,800 yuan.

　　At the launch conference, Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, held a delivery ceremony for small order users during the Chengdu Auto Show. The new M7 was delivered as soon as it was released, which greatly shortened the waiting period for users to place an order and improved consumers’ car purchase and car use experience.

　　Order the new M7 series immediately, and you can enjoy the right of buying a car of 33,000 yuan [footnoteRef:16]. Consumers can consult and make reservations at Huawei Mall, Huawei Authorized Experience Store and AITO User Center.