How to collect flash coupons? Where is the flash coupon redemption code? The flash app will issue coupons to users who meet the conditions, and the coupons can be cashed in when paying the order. So how can users get coupons?

　　How to collect flash coupons:

　　1. New users can receive coupons on WeChat or the latest version of app;

　　2. Users who have already placed an order can make an order on WeChat or app, and they can get a coupon for flash delivery. Everyone can get one at most every three days;

　　3. You can share red envelopes with your friends every time you complete a single order. After sharing, you can get a coupon given by flash, and each person can get one at most every 3 days.

　　The coupon is in the head sign in the upper left corner, and you can see it in the coupon.

　　The above is the introduction of how to collect flash coupons, hoping to help everyone.

Finally, a new electric car has been introduced, but how does it compare with it?

It has long been regarded as the king of medium-sized luxury cars, but in 2024, an electric car, the i5, was introduced. It turned its attention to. The question is, can it really become the most recognized battery-driven car on the market? Let’s have a look.

To put it bluntly, it is cheaper. In the entry version, compared with Tesla’s $82,000, the starting price of the i5 is $69,000. However, on the M60, although it is more expensive than Tesla, BMW’s M performance is incomparable to Tesla.

Imitating Apple is one of the reasons why Tesla’s demand continues to rise. Unlike the conventional DC charging stations available to the public, Tesla has been investing in a powerful network of 3-level super charging stations all over the world. Tesla has higher charging power when charging. The 2023 Model S has a fast charging architecture with standard dual-motor settings, and promises to travel 200 miles within 15 minutes of charging. Therefore, BMW can’t compete with Tesla in charging. The cruising range is between 296 miles and 362 miles.

Driver assistance is all the rage now, and BMW i5 is no stranger to this trend. In fact, in addition to the usual BLIS system and night vision headlights, the i5 is equipped with a lane-changing assistant that is different from anything else on the market. This technology is called an active lane-changing assistant system with eye confirmation function. It uses two sets of cameras-some internal cameras and some external cameras-to automatically drive into the lane without any physical input.

The in-car camera tracks the driver’s eye movement through a set of cameras wedged into the dashboard, and when it detects a gap in the road, it will suggest changing lanes. If you really want to approve this proposal, all you have to do is blink cheekily at the left mirror or the right mirror (depending on the space you want to enter), and then the assistant will take over.

Tesla has long been regarded as a pioneer of this technology. Since the launch of the first Model s in 2014, it has been implementing iterations of autonomous driving software. Now the system has become completely powerful, and can follow the route guidance of going up and down the ramp without any driver’s intervention.

BMW has rolled up its sleeves and transformed the 5 Series, especially in the cab. The previous generation BMW was criticized for the minefield of buttons, selection knobs and touch pads, which made such simple things as volume reduction difficult. For i5, the number of buttons is significantly reduced, and most special functions can only be accessed through the new touch screen. The driver information display screen adopts a curved design similar to a sun visor, which is a 12.3-inch ultra-clear panel and integrated with a 14.9-inch multimedia screen.

Enthusiastic supporters of the Model S Owners Club quickly reminded anyone that cheap interiors are an inevitable by-product of environmental awareness. As far as i5 is concerned, this concept is sheer nonsense. In fact, the i5 and the new 5-series ICE variants represent BMW’s first vegan interior as a standard. Veganza surface reflects the softness of animal leather, and optional perforation and decorative quilting are provided to enhance the seating experience.

The i5 doesn’t lack amazing screens, buttons and gimmicks, but it’s a little sensory overload. Between the daunting shape and figuring out the cabin yourself, you may need to call on sick leave to connect. On the other hand, Model S retains its ergonomic style and is very simple to use.

In 2023, the almost borderless central screen will become horizontal, cut in half, and beautified with a clearer 2200×1300 display. The whole user interface on the first and second rows of screens has the modern practicability of smart phones, and there is no fuss.

In terms of control, there is no dispute that i5 should have the upper hand. Just like every BMW (M or other) that leaves the production workshop, each one has undergone a rigorous test to determine its ability to have sports and comfort characteristics. The handling performance of the i5 is shown as a widened track with horns on both axles-by the way, this is to achieve a nearly perfect 50:50 load distribution.

M60s sports suspension is available in standard i5, which is equivalent to electronically controlled shock absorber, active steering and vertical dynamic management system. To put it simply, the i5 should be able to manage less compliant roads, and the spring coefficient can be reduced during driving, which means excellent handling.

　　Strange beautiful women add you to WeChat, chat, create ambiguity, become bosom friends, and want to meet you … … In fact, it’s all a routine, cheating on feelings first and then cheating on money. Yesterday, the Guangdong Provincial Public Security Department held a "Hurricane No.10" action conference to announce that on June 21, the provincial public security department organized more than 1,800 police officers to launch a network-closing operation, destroying 70 mega-pyramid-style online dating fraud dens and online gambling dens, arresting 543 suspects of telecommunication network fraud and online gambling, freezing nearly 1,000 bank accounts involved, and seizing and freezing about 100 million yuan of illegal money.

　　Text/Guangzhou Daily reporter Li Dong, Lu Wenjie, Yang Yang

　　Correspondents Ceng Xianglong, Guo Jiaming and Xu Pei.

　　On April 15, 2016, Shenzhen police received an alarm from a 32-year-old male victim, Zhao, saying that he had encountered a scam while chatting online, and he was defrauded of 8,700 yuan in just ten days.

　　"Beauty" actively "falls in love" with you.

　　Zhao said that one day, a strange beauty suddenly took the initiative to add her as a WeChat friend. After chatting, they hit it off and chatted happily with their real names. For example, we greet each other when we get up every morning, and we will be caring and attentive when we sleep at night. I talked about it for about a week, and the other party wanted to determine the relationship with Zhao.

　　One day, when chatting, a beautiful woman said that she was in a taxi and suddenly had acute appendicitis, so she had to go to the hospital for surgery immediately. Since she didn’t bring much money when she went out, she asked Zhao if she could borrow some money for emergency. At this time, the taxi driver also answered the phone, "confirmed" that there was indeed a woman in the car who suddenly became ill, and then enthusiastically sent it to the hospital. Zhao believed it and hit more than 2,000 yuan. After two days, the beauty who finished the operation returned Zhao two or three hundred yuan, saying that it was the cost of the operation that was not used up. Zhao was more convinced of the beauty.

　　Then, the beauty borrowed money from Zhao on the grounds that the operation was not perfect enough and the later physical recovery needed nutrition. Out of concern, Zhao proposed to visit the hospital, but the beauty immediately refused, and later she couldn’t be contacted. Later, Zhao’s WeChat was blacked out, and he woke up: the beauty is a liar!

　　In fact, the "beauty" chatting with Zhao’s WeChat was a man. When the phone was contacted, it was answered by a female member of the gang. The taxi driver was also posing as a member of the gang. The gang of three men and three women took turns to play various roles and talked with Zhao for ten days.

　　On June 21, the task force decisively closed the net, and the police smashed 20 online dating fraud dens in Humen and Houjie in Dongguan. Up to now, 82 suspects, led by Li Mou, Zhang Mou (female) and Chen Mou, have been criminally detained, and 103 victims have been initially verified.

　　The ticket medical records are all PS

　　The same "affair" story also happened in Dongguan. In February 2016, another victim, Zhao, who worked in Dongguan, met a netizen who claimed to be a "beauty" in Guangxi through QQ. The two had been chatting with QQ for a few months and gradually developed feelings. "Beauty" said that her mother was ill, and the family needed money urgently, so she borrowed money from Zhao. After Zhao paid the money, "Beauty" gratefully said "You are a good man" and then offered to come to Dongguan to meet him.

　　Zhao did not hesitate to remit the fare, and the "beauty" also showed him the ticket he bought (in fact, the ticket was PS), and Zhao was full of expectations. The next day, the "beauty" in the car suddenly fell ill and had to be sent to the hospital for emergency treatment. In the process, a "conductor" and a "doctor" came out to confirm this situation, and the "medical record" of the beauty (also from PS) was sent to Zhao, who immediately remitted the hospitalization expenses and nutrition expenses.

　　Because he was worried about the condition of "Beauty", Zhao contacted the hospital according to the contact information on the "medical record", only to find that the beauty, the train conductor and the doctor were all liars, and he was cheated of 22,800 yuan before and after.

　　From March to May 2016, the task force organized three arrests and arrested 81 people involved in the case in Dongguan, Huizhou and Guangzhou. After review, the gang confessed to more than 200 online fraud cases, with victims spread all over the country, and initially grasped that the amount involved exceeded 1 million yuan.

　　The leader of the "MLM" dating fraud gang calls himself the chairman internally.

　　Liang Ruiguo, deputy director of the Criminal Investigation Bureau of the Guangdong Provincial Public Security Department, said that the gang’s criminal methods are different from the previous methods of peer-to-peer dating fraud: the gang operates in a company mode and is managed by pyramid schemes. The gang leader calls himself "chairman" and "general manager" internally; The core members are called "executives" and "managers", who are mainly responsible for management, training and gang division; The backbone members are called "store managers", who are mainly responsible for the development of offline, general management and training; Ordinary members form a group of 5-6 people and gather in a "family" way. Each "family" has a "parent" to lead "family members" to carry out first-line fraud activities.

　　Chatting up, chatting, male liar, voice video for female partner.

　　At the time of fraud, the gang successively registered multiple QQ and WeChat numbers, downloaded pictures of women with good faces from the Internet as avatars, filled in false female information, and took the initiative to chat with male netizens through Internet search, nearby people, shaking, etc. Once a man was added as a friend, he used sweet words to chat with the other party according to the "routine" and pretended to become a couple or a close friend. After gradually defrauding the victim’s trust, he defrauded the victim’s money through WeChat red envelopes and bank transfers on the grounds that he or his parents were ill in hospital, family difficulties, and the other party had to pay the fare to meet the victim. In order to fully gain the trust and sympathy of the victims, the suspects also forged false medical records and train tickets, and the accomplices pretended to be medical staff chatting with the victims, which caused the illusion of being seriously ill and was extremely confusing.

　　It is reported that the members of the gang are generally half men and half women, and they are all male members when chatting, but when language and video chat are needed, female members are asked to come and appear. Members of the gang confessed that under normal circumstances, they would refuse to meet for various reasons. If they had to meet, they would let their female associates meet, claiming to be doing business and investing in projects.

　　Liars are mostly "post-90 s" migrant workers and white-collar workers who are easily deceived.

　　It is understood that the front-line members of the gang are mainly "post-90 s" young people such as minors and newly graduated college students. Because most of them are not deeply involved in the world, they believe in the training of "lecturers" and are gradually brainwashed into thinking that they are doing a legitimate "career". "They thought they were doing online business and internet plus, and they were very enthusiastic and swindled after being brainwashed." Liang Ruiguo said.

　　Most of the deceived victims are migrant workers, bachelors who may have difficulty finding a partner, and white-collar workers in the company. Older people are over 40 years old, and younger ones are only around 17 or 18 years old. They are all single men of all ages. "Some victims are still in the dark."

　　"Cheats" of Making Friends Fraud Speech

　　In the "training" course of fraud seized by the police, the "cheats" of speech skills recorded in detail the whole process of how to chat, contact feelings and borrow money under various excuses.

　　First, register a micro-signal, the name should be elegant and generous, female, about 20 years old, with a picture of a beautiful woman, add a strange man as a friend by shaking it, looking for a nearby person or a drift bottle, and then operate step by step.

　　one

　　First, a cordial opening

　　Hello, my name is XXX. May I have your name?

　　Nice to meet you!

　　Mr. XXX, I saw the drift bottle you threw, and it’s fate that I can meet you like this.

　　I work in XXX, where do you work now?

　　Are you busy with your work at ordinary times? I work alone here, which is more leisure and a little boring … …

　　I’m a down-to-earth person. May I have your name? It’s awkward to always call you Mr. XX. What do your friends usually call you? And don’t call me miss XXX, just call me Xiaomei. If you and I meet by chance, we won’t say that we feel strange.

　　2

　　Second, contact feelings

　　Hello, X, have you eaten yet?

　　Are you tired from work today? How many hours do you usually work?

　　So what do you like to do in your spare time, or do you have any other hobbies?

　　Are your parents in good health? By the way, how many brothers and sisters do you have? Everything is about showing concern for each other.

　　Oh, you want to have a voice chat (if the other party wants to confirm the female identity, ask the same group of women for help to say a few words). My voice is not very bad. I like typing, but I don’t like voice chat very much. Let’s talk like this in the future.

　　Xxx, it feels good to talk to you for a while, and you are more considerate. If we are together like you said, what will you do to me? I want you to be good to me, listen to me, don’t scold me, and you can tell me some happy or unhappy things in your work and life, okay?

　　three

　　Third, start with cheating small money.

　　X, thank you for accompanying me these days. I’m really happy in my heart. Suddenly, I feel like I have more concerns. From what I know about you these days, I think you are a nice man. Why don’t you be my boyfriend? (determine the relationship between boyfriend and girlfriend)

　　Honey, did you miss me? I’m the only one at home recently, which is annoying! Why don’t you come and see me and we’ll meet?

　　You don’t have time to come to my place. You can ask me to come to your place, but you have to help me buy a ticket!

　　Or you don’t believe that I don’t even have a fare, so will you come and pick me up?

　　Then you remit me 1000 yuan first, and I’ll buy a train ticket first.

　　Dear, I have bought my ticket (send a PS train ticket). The 10 o’clock train tonight will arrive at 1 pm tomorrow. Remember to pick me up!

　　four

　　Fourth, go to the hospital to cheat a lot of money

　　Xx, I’m here. I’m so excited. I’m going to see you soon. Do you miss me?

　　Dear, can you help me? My stomach suddenly hurts, and the flight attendant also said that my face is pale and ugly. I am afraid that I will be sent to the hospital for examination. What should I do? (or parents and other family members are sick)

　　Honey, I’m in the hospital now. The doctor said that I had an acute appendicitis attack, and all the laboratory tests came out. What should I do?

　　Dear, the doctor said that the condition is serious, and the operation must be performed immediately. The operation cost is more than 8,000 yuan. I came out in a hurry and didn’t bring much money. Can you remit it to me first? (If the other party doesn’t believe me, ask the same group to pretend to be a doctor and say a few words.)

　　Have you remitted the money? Do you want from ruin? I really regret coming to see you! (If the other party doesn’t remit money, say something rude)

　　Honey, thank you. I have finished my surgery. This meeting is really not smooth. I’d better go back first. You can pay me some nutrition fees again.

[car home Zhengzhou Preferential Promotion Channel] At present, preferential activities are being carried out, with the highest preferential amount reaching 120,000 yuan and the lowest starting price reduced to 309,900 yuan. Consumers in Zhengzhou can seize this opportunity to go to car home and click "Check Car Price" in the quotation form to strive for higher discount.

The exterior design of BMW i4 attracts much attention for its unique front face design, streamlined body and sports style. The front face adopts the iconic kidney-shaped air intake grille, but unlike the traditional BMW model, the i4 air intake grille adopts a closed design, which shows its identity as a pure electric vehicle. The body lines are smooth, and the whole body presents a style of combining technology with sports.

The length, width and height of BMW i4 are 4785mm, 1852mm and 1455mm respectively, with a wheelbase of 2856mm, a front tread of 1601mm and a rear tread of 1630mm. The side lines of the car body are smooth and dynamic, with 18-inch rims, which are 245/45 R18 in front of tyre size and 255/45 R18 in rear of tyre size, showing a unique sports style.

The interior design of BMW i4 is characterized by luxury and technology. The center console is equipped with a 14.9-inch high-definition touch screen, which supports the voice recognition control of multimedia system, navigation, telephone and air conditioner, providing a convenient operating experience for drivers. The steering wheel is made of leather and has the function of manual adjustment up and down, forward and backward to ensure the driver to find the most suitable driving posture. The car is also equipped with a front wireless charging board for easy charging. In terms of seats, a variety of material choices are provided, including imitation leather, genuine leather and leather /Alcantara mix and match. The main and co-pilot seats are equipped with functions of front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way), and support for seat heating, which brings a comfortable riding experience. The rear seats have a proportional reclining function, which increases space flexibility.

BMW i4 is equipped with a powerful motor with a maximum power of 210 kW and a maximum torque of 400 Nm, which provides drivers with abundant power and excellent driving experience.

Car home car owners spoke highly of the BMW i4: "Good sound insulation, sufficient power, king in appearance, and I don’t think I will lose my sister Mercedes-Benz if the volcanic red interior is made." These real feedbacks reflect the excellent performance of BMW i4 in many aspects, which are impressive in both driving experience and interior design.

　　In the name of "counterfeiting", the act of making profits through malicious complaints will be restricted from next month. On January 1, 2020, the Interim Measures for Handling Complaints and Reports of Market Supervision and Management (hereinafter referred to as the Interim Measures) newly issued by the State Administration of Market Supervision will be officially implemented, which clearly stipulates that the complaints initiated by "not buying or using goods or receiving services for the needs of daily consumption, or not proving that there is a dispute between consumers and the respondent" will not be accepted by the market supervision and management department.

　　Professional claimant

　　Extortion in the name of counterfeiting

　　In recent years, a considerable number of professional claimants have appeared. They take advantage of the loopholes in the shelf life of goods and the description of advertising language, deliberately buy in large quantities, demand compensation from merchants, and even become professional claimants. These professional counterfeiters are usually parasitic on major e-commerce platforms, extorting money from merchants in the name of counterfeiting, using punitive damages for their own profit or taking the opportunity to extort money from merchants, and some behaviors seriously violate the principle of good faith, ignore judicial authority and waste judicial resources.

　　According to a survey conducted by the Shanghai Industrial and Commercial Department in 2016, among the occupational claims received by the 12315 Center in the first half of that year, only 20 cases really constituted consumer fraud after investigation, and the remaining 99.83% of the enterprises claimed had no substantial consumer fraud.

　　"Legal Daily" once reported that some counterfeiters used cotton cloth dipped in special medicine to erase the production date of goods, or used needles to stick holes in bread to claim compensation from merchants.

　　"Professional Chihuo"

　　If you receive a refund, you will be sued by Taobao.

　　The so-called "professional foodie" (only refund and no return) is a nickname for a professional claimant who has changed his technique on the Internet. Zhou, a Taobao buyer, registered a Taobao account with his identity information last year and began to place orders crazily, with 633 transactions a month.

　　Among them, from June 7 to June 16, 2018, 289 orders were placed, 281 refunds were applied for that month, 277 refunds were successful, and the actual refund amount was 3,854.54 yuan; During the period from July 1 to July 5, 2018, 344 orders were placed, 343 refunds were applied for that month, 335 refunds were successful, and the actual refund amount was 18,842.53 yuan. In the past month or so, Zhou has placed a total of 633 orders, only 624 applications were refunded, and 612 refunds were successful, amounting to more than 32,000 yuan. After receiving the goods, Zhou applied for 624 refunds but refused to return them.

　　On December 19, 2018, Taobao sued Zhou to Hangzhou Internet Court, demanding that the court order the defendant to compensate Taobao for its economic losses and reasonable expenses (legal fees) of 10,000 yuan.

　　Taobao believes that Zhou’s malicious refund behavior is an abuse of membership rights and a serious violation of the service agreement, which has caused a serious negative impact on Taobao’s economy and goodwill and should compensate for the losses.

　　After trial, Hangzhou Internet Court held that the application for refund only initiated by defendant Zhou obviously did not conform to ordinary people’s shopping habits, and the reasons for refund were repetitive and single. His behavior was an abuse of the rights of Taobao platform members, which damaged the reputation of Taobao sellers who operated honestly and legally, interfered with the normal operation order of Taobao, and made Taobao spend more material resources to deal with the defendant’s false complaints, causing actual losses to Taobao, and directly destroyed the integrity and fairness that Taobao and the whole society jointly advocated and devoted to building and maintaining. The court ruled that the defendant Zhou compensated Taobao for its economic loss of 1 yuan and reasonable expenses (legal fees) of 10,000 yuan. It is understood that this case is the first judgment made by the court in a series of cases in which Taobao sued for malicious refund.

　　Form an industrial chain

　　Showing a trend of gang specialization

　　The routine of malicious claims is getting deeper and deeper, even showing the trend of gang, specialization, scale and stylization, which is embodied in mentoring, training and output, focusing on packaging and publicity defects.

　　Professional claims consume four to five times as much resources as normal complaints, and public resources are squandered by a few gangs, which makes it impossible to deal with problems that really affect consumers and market order.

　　Official website, a law firm, shows that there are dozens of cases in which professional counterfeiters claim compensation. The Beijing Youth Daily reporter saw that Xiaomei, the owner of the online shop, said that a product sold in her shop was sold in bulk because of its large packaging, and it was caught by the professional counterfeiter "buyer" without QS label. The other party said, "Claim 10 times, and only refund is not returned". The store estimated that this single order of dried fruits with a price of more than 100 yuan, in addition to the loss of principal, had to pay compensation to 1000 yuan, which caused heavy losses. According to Xiaomei, there are more than 30 complaints from stores similar to her.

　　Text/reporter Yan Lishuang

　　Unlike professional counterfeiting,

　　The "malicious claims industry observation report" pointed out that, unlike professional counterfeiting, "professional claims" are often extorted in the name of counterfeiting. The general path is "one buy, two talk, three report, four review and five lawsuit".

　　Number of malicious complaints

　　In September this year, the symposium on professional claims held by China Market Supervision Newspaper revealed that in recent years, the number of malicious complaints and reports of "professional claims" initiated in the name of "counterfeiting" and "safeguarding rights" exceeded 1 million each year.

　　Governance means

　　Many parties have called for curbing the frequent occurrence of vicious claims management documents.

　　With the social harmfulness of occupational claims becoming increasingly prominent, the voice of curbing occupational claims is getting higher and higher. At the recent 2019 Internet Law Conference, the "Malicious Claims Industry Observation Report" was released. According to the Report, professional claims have affected businesses, platforms, regulatory authorities, judicial departments and other parties, undermined the market business environment, and encroached on the judicial law enforcement resources for consumers’ legitimate rights protection.

　　According to public information, nearly 40 NPC deputies have put forward suggestions to standardize occupational claims. For example, Chu Xiaoqin, a deputy to the National People’s Congress, put forward at the two sessions of the National People’s Congress in 2018 that the motive of "professional claims" is not to purify the market, but to use punitive damages to make profits for themselves or take the opportunity to extort money from merchants. Some behaviors seriously violate the principle of good faith, ignore judicial authority and waste judicial resources. Therefore, she suggested gradually curbing the profit-making counterfeiting of professional claims.

　　Since the beginning of this year, the central government’s governance documents on occupational claims have also been issued frequently. On May 20th, the Central Committee of the Communist Party of China and the State Council issued the Opinions on Deepening Reform and Strengthening Food Safety, stating that "malicious reporting of illegal profits should be severely cracked down according to law".

　　On August 8th, the General Office of the State Council issued the Guiding Opinions on Promoting the Healthy Development of Platform Economy, demanding to effectively protect the legitimate rights and interests of participants in the platform economy and crack down on extortion in the name of "counterfeiting".

　　"Standardizing profitability according to law ‘ Counterfeiting ’ And claims. " On September 6th, the State Council issued the Guiding Opinions on Strengthening and Standardizing Post-event Supervision, which also made this clear.

　　In its reply to Li Changqing, a representative of the National People’s Congress, at the end of August this year, the General Administration of Market Supervision made it clear that occupational claims have deviated from the legislative intent of the civil punitive damages system stipulated by laws such as the Consumer Protection Law, and will cooperate with the Ministry of Justice to issue the Regulations on the Implementation of the Consumer Protection Law as soon as possible, so as to specify in detail that defects such as advertising, labeling and instructions that do not affect the quality of goods or services and will not mislead consumers are not fraudulent acts.

The original title: A summary of new games that sold millions on Steam in 2016

　　There are still 3 days to end in 2016. Recently, foreign media checked through SteamSpy what are the games that sold 1 million in 2016. Before announcing the game, let’s say that this investigation does not count free games and remastered games that provide free upgrades. In addition, games that landed on Steam Early Access in 2014 or 2015 and were officially released this year will not be included.

　　Game Sales Ranking

　　Game Sales Ranking

　　But in terms of sales, it seems that "H1Z1: Killing King" is the best-selling new game on Steam in 2016. The Steam version sold more than 3 million sets, and the game first landed on Steam on February 17. The second place is the indie game "Stardew Valley Story". The game landed on Steam in February, and as of now, it has sold almost 2 million sets (1.89 million).

　　In third place is the multiplayer (4v1) horror game "Dead by Dawn", which sold around 1.45 million. Judging from Tieba and live broadcasts, this game seems to be relatively popular in China. As for 3A games, the games on the list include "Doom 4" (1.45 million), "Civilization 6" (1.43 million), "Dark Souls 3" (1.23 million), "Tomb Raider: Rise" (1.23 million), "The Division Lockdown" (1.02 million), "UFO 2" (1.08 million) and "Warhammer: Total War" (1.03 million).

　　Game Sales Ranking

　　Game Sales Ranking

　　Most of the games on the list were released in the first half of 2016 (except for Civilization 6, which was released in October), and the masterpieces released in October and November were not on the list. Watchdog 2 is only a month away from now, and it must be difficult to sell millions, but according to SteamSpy statistics, the current sales are around 190,000. For 3A games, I don’t know if Ubisoft can accept it?

　　In addition, the "Dishonored 2" released on November 11 currently sells about 320,000 Steam, while the "Call of Duty 13" released on November 3 sells about 260,000 Steam.

　

　　　From December 13th to 14th, the 2023 China Home Appliance Science and Technology Annual Conference and the High-quality Development Exchange Activity of the Smart Home Appliance Industry were held in Wuhan, Hubei. TCL Air Conditioning and a new generation of air conditioners – TCL Small Blue Wing P7 Fresh Air Conditioning appeared, with a smart health experience upgrade that understands your health, energy conservation, and usage habits better, bringing a new wind to the high-quality development of the industry.

　　According to the introduction, the theme of this conference is "Scientific and technological innovation leads the high-quality development of the home appliance industry", focusing on "green and low-carbon, intelligent home appliances, health and cleanliness, refrigeration, noise reduction, DC flexibility" and other technical directions. Many academicians and authoritative experts and professors in related fields such as intelligence and refrigeration were invited to give special reports.

　　TCL air conditioning breaks the market with high-quality development

　　At the plenary meeting held on the morning of December 13, Chen Shaolin, senior vice president of TCL Industrial and general manager of the Air Conditioning Division, gave a keynote speech entitled "The Road to Breakthrough in the High-quality Development of TCL Air Conditioning".

　　Chen Shaolin pointed out that the challenges from respiratory health, the challenges of high energy consumption and refrigerants to global warming, and the opportunities and challenges of new technologies to the traditional air-conditioning industry are the main challenges facing the development of the current air-conditioning industry. In the face of industrial challenges and changes, it is necessary to use leading strategies to achieve high-quality development, and high-quality development is first and foremost the high-quality development of brands.

　　In order to find a way to break through the high-quality development, TCL Air Conditioning is taking smart health as its value direction, with the brand mission of allowing more people to easily enjoy the healthy and green life brought by the air, and becoming a leading brand in healthy air management, heat pump and thermal energy management that users can trust.

　　In terms of high-end, intelligent and green, TCL air conditioning takes Wuhan intelligent manufacturing base as its foothold, deepens 5G + industrial Internet integration, promotes digital transformation and high-quality development of the industrial chain, and increases efficiency by 40% in the past four years.

　　Leading the new generation of air conditioning technology innovation, TCL air conditioning won the Intelligent Fresh Air Innovation Award

　　On December 10th, TCL Little Blue Wing P7 Fresh Air Conditioning was released in Beijing Water Cube. From Beijing to Wuhan, TCL Little Blue Wing P7 Fresh Air Conditioning has attracted extensive attention from consumers and the industry. At this event, TCL Air Conditioning won the 2023 Intelligent Fresh Air Innovation Award and 6 Excellent Paper Awards for its fresh air air technology innovation, further demonstrating its technological research and development strength as a leading brand of fresh air.

　　According to reports, the TCL small blue wing P7 fresh air conditioner has been fully upgraded from three aspects: health, energy saving and user habits.

　　A new generation of air conditioners, better understand your health. This product upgrades the user’s health from sound comfort, air quality comfort and thermal comfort, achieving 30 dB (A) silent fresh air, air quadruple filtration purification, temperature fluctuation control ± 0.3 ℃ and other experience improvements.

　　A new generation of air conditioners, better understand your energy saving. TCL small blue wing P7 fresh air air conditioner not only saves energy in hardware, but also realizes energy saving in software algorithms, design energy saving, and operation energy saving. Among them, in terms of operation energy saving, the product adopts AI time domain prediction algorithm, which will anticipate the temperature and optimize it in real time, which can avoid excessive dehumidification and excessive cooling, and the energy saving rate can reach up to 40%.

　　A new generation of air conditioners, better understand your usage habits. TCL small blue wing P7 fresh air conditioner is equipped with a high-performance offline voice module, which has a high wake-up rate in the bedroom environment, making voice control freer and more satisfactory. At the same time, it is equipped with a two-wheat control system with sound source positioning function, which can achieve the effect of "wind blowing towards people" or "wind avoiding people blowing".

　　In fact, the TCL small blue wing P7 fresh air air conditioning is the innovation of TCL air conditioning in the fresh air track. At present, TCL air conditioning has seven international leading technologies, including high-efficiency energy-saving silent fresh air technology, heat pump operation energy-saving technology, large fresh air volume and low noise technology, frequency conversion energy-saving technology, smart soft air technology, 60 ° C high temperature and strong cooling technology, and power visualization technology.

　　Industry experts say that the high-quality development and breakup of the air-conditioning industry cannot be separated from the joint promotion of the whole industry. TCL Air Conditioning has focused on the fresh air track, continuously increased investment in technology research and development, and launched a new generation of air conditioners that understand your health, energy conservation, and usage habits better. This has created a path of high-quality development.

Text/Wang Fangjie

With a swipe of the camera, Xu Jiayin appeared on the CCTV news screen, which was a report on the 2017 BRICS Business Forum. Xu Jiayin, wearing a red tie, sat in the first row behind the dignitaries, directly behind the top government. Obviously, this is not a position that ordinary entrepreneurs can get. In addition to the chairperson of the board of directors of China Evergrande, Xu Jiayin is also a member of the Standing Committee of the National Committee of the Chinese People’s Political Consultative Conference.

Mr. Xu’s political status has kept him very busy. On his public itinerary, he attended a meeting of the Standing Committee of the Chinese People’s Political Consultative Conference in Beijing before going to Xiamen for the BRICS meeting. Before that, he attended a "symposium on private enterprises studying and implementing the spirit of the National Financial Work Conference" held by the All-China Federation of Industry and Commerce. Only, he did not attend the half-year performance report of China Evergrande (03333.HK).

Originally, Xu Jiayin could have received a lot of congratulations at the half-year performance meeting. In addition to China Evergrande’s best performance in history, he himself surpassed Wang Jianlin to become the richest man in China’s real estate in July this year. As China Evergrande’s share price rises further, according to the latest data from Forbes, Xu Jiayin is the new richest man in China at a price of 39.10 billion US dollars, slightly higher than the second-place Pony Ma and the third-place Jack Ma.

It’s not that Xu Jiayin has never been the richest man. As early as 2009, the day China Evergrande went public, his net worth reached the top of China. But year after year, Evergrande has been playing the "game" of high debt and high leverage, with capital markets ranging from novelty to boredom to worry, and institutions like Citron shorting. According to the calculation of Xia Haijun, the president of China Evergrande, China Evergrande’s current price-to-earnings ratio is only 4-5 times, about half that of mainland real estate companies. "Evergrande’s stock is still far from reaching the right position," Xia Haijun said.

Since the beginning of this year, China Evergrande has started to deleverage significantly, and at the same time vigorously promoted Evergrande Real Estate’s backdoor listing in class A shares. Under the stimulus of multiple positive factors, the capital markets have expressed their support with practical actions. The company opened at HK $5.04 on January 3, 2017 and closed at HK $28.15 at noon on September 15. Xu Jiayin also once again topped the list of China’s richest people.

However, for a mature entrepreneur, the status of the richest person is no longer of great significance, just like the scale of a leading company. Xu Jiayin and Evergrande’s management need to continue to face the problem of how to keep a giant ship within a safe boundary.

A keen sense of smell

In a fashionable phrase, Xu Jiayin lacks freestyle. In the real estate circle, Sun Hongbin wears T-shirts and sneakers, and usually scolds the Three Character Classic when he is in a hurry. He is an "upright BOY"; Wang Jianlin roars at the company’s annual meeting that he has nothing like a "rock old cannon"; although Wang Shi is full of bourgeois delicacy, he will also be angry and become a beauty. Whether the reporter is in close contact or the public can feel the vividness of these characters through the computer screen. But Xu Jiayin is serious and serious. He is like a "veteran cadre" who is surrounded. You look at him, he looks at you, and they are separated by several layers.

But employees at China Evergrande are used to "the boss is such an old-fashioned person." They told reporters that the billionaire had not had access to a smartphone until recent years. The owner of a media advertising agency brought up a story in which Evergrande people approached them years ago to include a single page on Sina Finance’s Hong Kong stock channel, because the boss only used Sina Finance to watch stocks.

Xu Jiayin, a veteran cadre, is different from Wang Shi – "he will not get involved in politics in this life and the next", and different from Wang Jianlin – "close to the government and away from politics". He is very close to politics and well integrated. This of course attracted criticism from short-selling institutions for him. Citron once pointed out that it was very close to the **, but the accusation was ultimately unfounded. The other side of the coin is Xu’s keen grasp of policy. Just a little attention can be found that ** Evergrande’s strategy is almost in sync with the macroeconomic development strategy. The state expands the scale of Evergrande, and the state shrinks the scale of Evergrande.

At this performance meeting, China Evergrande announced a major strategic transformation, from the past scale priority to efficiency priority. To this end, the company adjusted the previous "three highs and one low" development model to "three lows and one high". The so-called "three highs and one low" means high debt, high leverage, high turnover and low cost, while "three lows and one high" means low debt, low leverage, low cost and high turnover. In this regard, Xia Haijun did not shy away: "China Evergrande’s measures are consistent with the country’s policy orientation of reducing debt and deleveraging."

Xu Jiayin was not among the speakers at the "Symposium on Private Enterprises Learning and Implementing the Spirit of the National Financial Work Conference" on August 23. Xu Lejiang, executive vice chairperson of the All-China Federation of Industry and Commerce, who presided over the symposium, named Xu Jiayin to talk about the experience of studying the National Financial Work Conference. Xu Jiayin said that from 2014 to 2016, Evergrande’s income was 130 billion yuan, 200 billion yuan and 370 billion yuan respectively, and this year it is expected to reach 500 billion yuan. Such rapid growth, no matter which enterprise, is basically a "three highs and one low" development model; now after the Central Financial Work Conference, enterprises must change to the "three lows and one high" model. Only in this way can they achieve long-term stable and healthy development of enterprises. Xu Lejiang joked in the exchange that Evergrande’s past development model should actually add a "high risk".

The guidance from the top is very direct, how can Xu Jiayin not hear the strings and know the elegance? In fact, with his keen sense of policy, there is no need for such a direct reminder at all. In the early years, under the background of policy encouragement to go global, many real estate companies adopted aggressive overseas expansion strategies. Now those overseas real estate projects that rely on domestic investors have become a problem for the company’s future, but China Evergrande has not gone abroad. Evergrande made it clear to reporters that Evergrande has no plans to invest overseas. "In the past 21 years, Evergrande has insisted on investing only in China, and has successfully realized the growth of the company in the dividend of China’s rapid economic development. We believe that this dividend is still very large, and Evergrande can continue to make great progress in it."

Of course, in addition to external factors, Evergrande’s slowdown has its own internal logic.

China Evergrande was founded in 1996 as a project that no one else wanted. That year, Vanke’s operating income exceeded 1 billion yuan, and R & F Real Estate’s sales revenue was about 60 million yuan. In the 20 years leading up to 2016, Evergrande has been playing the role of a chaser, from project companies to local companies, then to national companies, and finally became the world’s largest real estate company last year. Xia Haijun believes that to catch up with others, it must scale up. How can a small company overcome the disadvantage of insufficient capital base and achieve leap growth in scale? There is only one way – borrow more money. The money was deposited on the land, and as the value of the land far exceeded the financing cost, Evergrande became the "diamond in the crown".

But Xia Haijun knew that the development model of high debt was unsustainable. After all, the golden age of Chinese real estate had passed, and a large number of small and medium-sized real estate enterprises had disappeared, which showed that the simple and crude way of making money in the past was no longer feasible. The cost of land was getting higher and higher, and if the financing cost continued to rise, enterprises could only work for the government and banks.

China Hengda decided in the next three years, the scale of land reserves negative growth of 5% to 10% per year, to 50 million square meters per year of floor area calculation, about 10 million per year will reduce the land reserves, buy less land debt will decline, profits will be released.

　

This year, China Evergrande handed in the best report card since its listing. Its gross profit and net profit increased by about 200%. Due to the repayment of perpetual bonds, the net profit attributable to the company’s shareholders increased more than 8 times to 18.83 billion yuan. After the results were announced, the research reports of various brokerages concluded that it was "recommended to buy". "Shareholders don’t care how big we are, they only care about how much dividends we pay." Xia Haijun told the truth.

Slow down

Judging from the contract sales in the first half of this year, Evergrande is no longer the country’s leader, although it only took this position last year. In the first six months of this year, Evergrande achieved contract sales of 2440.9 billion yuan, slightly inferior to Country Garden’s 2889.1 billion yuan. "We have been the boss, and it is pointless to focus on this goal after this." Xia Haijun said, but he changed the topic and said: "It is useless to put other people’s rights and interests on your own side." This sentence smells of gunpowder. In the first half of 2017, according to the statistics of equity sales, China Evergrande ranked first in the country’s real estate enterprises, reaching 2291.6 billion yuan, surpassing Country Garden.

"Evergrande will no longer emphasize contract sales first, equity sales first, and profit first." Xia Haijun stressed that in response to this strategic adjustment, Xia said that China Evergrande’s consistent low-cost and high-turnover model will not change. "Real estate is bread, we are chefs, land is flour, and Evergrande took the cheapest flour a few years ago." Xia Haijun is quite proud of this. As China’s largest "landlord", China Evergrande currently has 276 million square meters of land reserves. The original value of this land is only 457.60 billion yuan, and the average floor price is 1,658 yuan/square meter. Of this land, 72.6% is located in first- and second-tier cities, and 27.4% is located in third-tier cities. It is well known that since the beginning of last year, China’s real estate market has started a new round of upward cycle, and the price of Evergrande projects has also risen along with the market. According to Xia’s introduction, the average price of Evergrande projects has risen from 8,800 yuan/square meter last year to more than 10,000 yuan/square meter. "The extra 1,200 yuan/square meter is profit," Xia Haijun said.

Xu Jiayin is also a professor of management at his alma mater, Wuhan University of Science and Technology. Many people think this is a false name. After all, Professor Xu studied metallurgy and has never talked about his management methods in public. But when you look closely at this company, you will find that it does have some unique management experience. For example, due to the long management radius of national real estate enterprises, many companies choose to fully delegate power to regional companies. However, China Evergrande adopts a tight group management model. The group directly controls all aspects of the project, planning and design, material supply, bidding, budget and final accounts, project management, quality management, sales, and property delivery. The role of regional companies is only implementation. Of course, this model is difficult to implement. This year, Evergrande Group needs to control and develop more than 8,000 buildings with more than 20 floors at the same time. But this has given birth to Evergrande’s standardized operation. In Xia Haijun’s opinion, no real estate company can surpass Evergrande in this regard. It has only three product lines, with a 5% share of high-end series – Evergrande Washington, a 70% share of rigid demand product series – Evergrande Oasis, Evergrande Yayuan, etc., and a 25% share of tourist real estate series – Evergrande Jinbi World. These products are distributed in 223 cities across the country, but each real estate with the same name looks almost identical.

Evergrande also has a unique management model, which Xu Jiayin regards as a magic weapon for maintaining long-term high growth – target plan management. "In management, usually target management and plan management are two separate chapters, Evergrande combines the two, and Evergrande’s plans are all targeted," Xu Jiayin said in an internal speech at the beginning of this year.

In Hengda Group, there is a unique department in the real estate industry – the management and supervision center. At first, there were only 10 people in this department, but now there are nearly 1,000 people, and the regional companies also have comprehensive planning departments. The two departments have formed a multi-level project plan management system, which is mainly responsible for maintaining the high-speed turnover of project development. According to Hengda, the company has detailed control over the project plan to every week, ensuring that the opening sales are opened within half a year after the land is acquired. Unless there is a serious force majeure, the opening time is a dead order.

Evergrande is about to change the development model of high leverage and high debt. Before this year, few people could say how much money Evergrande had borrowed because of its high perpetual debt. According to the 2016 annual report, the net profit attributable to the holders of perpetual debt exceeded that attributed to the shareholders of the company. It was not until early July, when Evergrande announced that it had redeemed all perpetual bonds in June, that people learned that the size of this "hidden debt" was 112.90 billion yuan, and its disappearance caused China Evergrande’s full-scale net debt ratio (including perpetual bonds) to be sharply halved.

It is undeniable that China Evergrande is still a highly leveraged company, which may even be considered abnormally high by Xia Haijun himself. Its net debt ratio is 240%. Xia Haijun said that the net debt ratio will be reduced to 140% in one year, 100% in two years, and 70% in three years. After that, China Evergrande will maintain such a "normal company" debt ratio.

The Road Ahead

In fact, Evergrande’s net profit in the first half of the year could have been even higher. The company sold its stake in Vanke to Shenzhen Metro at a very low price, losing 7 billion yuan. Of course, as Xu Jiayin said, "all things are pleasant things to do". As we all know, Evergrande Real Estate Group is advancing the plan of backdoor Shenshenfang, and the group headquarters has also been relocated to Shenzhen. Xia Haijun revealed that the appraisal agency is revaluing Evergrande Real Estate’s land assets, and the price after the revaluation of the assets will determine the valuation of Evergrande Real Estate when it goes public. The relevant work is going very smoothly, and the company will soon welcome the third round of strategic investors. The scale of this round of financing is between 30 billion and 50 billion yuan. After the financing is completed, Hengda Real Estate will formally submit a statement to the Securities Supervision Commission.

Of course, there are many people who want to participate in the business of China’s largest landowner, and Evergrande Real Estate has the active option. Its shareholder list is shining, including CITIC, Zhongrong, CEFC, Shenzhen Industry Group, Shandong Expressway, Shenzhen Guangtian, etc. All are powerful central enterprises, state-owned enterprises, large Financial Institution Groups and strategic partners.

It is worth noting that the backdoor listing of class A shares is Evergrande Real Estate Group, while China Evergrande already owns four major sectors: real estate, finance, tourism and health. In recent years, China Evergrande has been trying to diversify. It has successively "fought" FMCG and finance, but the FMCG business was eventually divested, and the financial business was affected by policy changes. Now, tourism, which is in line with the direction of expanding domestic demand and upgrading consumption, is Evergrande’s key direction.

In 2016, the "Analysis Report on the Development Model and Investment Strategic Planning of China’s Theme Park Industry" released by the Prospective Industry Research Institute pointed out that 70% of domestic theme parks are in a state of loss, 20% are flat, and only 10% are profitable. About 150 billion yuan of funds are tied up in theme park investment. This situation can also be seen in the transaction between Wanda and Sunac. According to the original transaction structure, Wanda plans to sell the Wanda City project according to the registered capital base price, so that the average price of the saleable area of the project is only more than 1,000 yuan/square meter. Such a valuation method inevitably makes people feel that those theme parks that need to be held for a long time are a "big pit".

But Evergrande is also pushing ahead with plans for theme parks, known as Evergrande Children’s World, and suddenly there are 15. In the first quarter, Evergrande Travel Group inspected 28 theme parks around the world and finally selected 33 game projects, which will be 1.5 times the size of Disney.

Evergrande Children’s World will be the only fully indoor theme park in the world, which seems magical. Evergrande may need to build a very large dome, and people will probably fall down the rabbit hole like Alice through the entrance. But these theme parks will consume a huge investment. The investment of Shanghai Disneyland without a roof is 5.50 billion US dollars. China Evergrande has not disclosed the commercial estimates of the theme park project, but Xu Jiayin obviously values Children’s World very much. In January this year, he personally participated in the project planning seminar. Maybe the man with nearly 1.50 trillion assets just wants to create some happiness.

　　Today, the official Weibo of the Ministry of Foreign Affairs published a concise but intriguing statement: Foreign Minister Wang Yi’s official vehicles will use domestic Hongqi sedans from today. This is less than 20 days before the launch of the Hongqi H7.

　　In fact, the Red Flag is a model that has weathered great storms, in other words, it is also a portrayal of China’s industrial manufacturing. Before starting the article, it is worth briefly recalling the history of the Red Flag.

　　First, the history and current situation of the red flag

　　Founding and development period: 1958-1965

　　In 1958, the leaders hoped that China would have high-end cars and wanted to rewrite the history that Chinese people could not make high-end cars, so the Hongqi brand was born with honor.

　　It was not until 65 that Hongqi completed the accumulation from scratch and completed the initial accumulation of technology. Hongqi borrowed and imitated models mainly from the United States, and produced some sedans and inspection cars. The most classic model is the Hongqi CA72. Since then, the Hongqi CA770 high-end sedan has become a national-level courtesy car and a chief car above the Vice Premier of New China, becoming a veritable "national car".

　　Stagnation period:

　　During the Cultural Revolution that began in 1966, Hongqi CA72 was framed as a "belly car" due to the designer’s background and was persecuted.

　　From 1965 to 1970, Hongqi went from imitation to autonomy. However, due to the "movement", Hongqi CA72 was forced to stop production after only a few hundred were produced. Subsequently, Hongqi developed the CA770 model, whose engine was designed with reference to the Cadillac engine. This model then formed a large number of derivative models, including China’s first bulletproof car CA772. However, due to the "political movement", although Hongqi had the right model during this time, production was seriously affected.

　　Product lost period:

　　From 1970 to 1981, Hongqi went to the road of technological upgrading, but the product failed. In 1972, FAW put forward the goal that it must catch up with the world’s advanced sedan level. In 1975, it produced the world-class car CA774-4E, with curved glass for the side windows of the body, high-strength thin steel plates for the body, four-speed automatic transmission for the gearbox, independent front and rear suspension, radial tires, power steering, and disc braking system. But for "some reason", the model did not pass the review.

　　During the period of severe setbacks:

　　From ’81 to’ 87, Hongqi went on the road of overseas cooperation. In ’81, German cars already had the intention to enter China, and Hongqi stopped production, but the research and development work has not stopped. During this period, there were negotiations with Nissan, Ford, Chrysler, and Audi to find the possibility of cooperation in mass production. However, due to various reasons, the cooperation with various companies came to an end. During the period, Chrysler maliciously defrauded and suffered heavy losses.

　　From ’87 to’ 96, Hongqi once again went down the road of imitation. During these years, Hongqi imitated several foreign models, but for various reasons, they were not mass-produced. Overseas cooperation failed across the board, technicians were suppressed by managers, and the spirit of Hongqi had completely disappeared.

　　From 1996 to 2008, Hongqi began to produce new models by OEM. The CA7220 was produced by imitating the Audi 100, the CA7460 was produced by imitating the Lincoln City, and the Hongqi Century Star was produced by imitating the Audi 200. At first, the engine was changed, but later the headlights were too lazy to move, so the new model was directly replaced. During this time, Hongqi never developed again.

　　In 2008, Hongqi had a plan to revitalize Hongqi through independent research and development. It plans to produce a new model every year in the future, and it is self-service research and development. Last year, Hongqi H7 and L9 cars were seen at the auto show. On May 29 this year, Hongqi H7 was launched, priced 29.98-47 9,800.

　　In fact, after seeing the development history of Hongqi, I feel that Hongqi sedan was a microcosm of China’s industry from its independent research and development in the early stage, to being hit, and then to being in a slump. And when it came to the joint venture period, FAW Group relied on Volkswagen to live, and the 55-year-old Hongqi sedan did not have the spirit of the year. This can be seen from the sales volume of the last two years: only 2 were sold in 2011 and 127 in 2012. It is estimated that these are all customized production, processed from the prototype workshop, and the cost is not cheap.

　　Second, the red flag has the best opportunity

　　In recent years, independent brands have continued to impact the high-end market, such as SAIC Roewe, FAW Pentium, etc., but the official car market is still controlled by Germany and Japan. Although they have surpassed Japanese and Korean mid-sized cars in some technologies and performance, the market response is still poor. If independent brand mid-sized cars can make a difference in the market, it will have strategic and positive significance for the growth of independent brands.

　　After talking about history, let’s talk about the current situation of the red flag. The foreign minister’s car was replaced by the red flag and published on social media, which is quite profound. Does this prove that the state supports the red flag car in full swing? In fact, since the first lady’s visit, many independent brands have entered the best era.

　　With the implementation of the "Double 18" official car purchase, automobile companies have also seen the potential of the official market. Hongqi, as the former boss, of course cannot be missed, so he started a series of plans: Zhang Xiaojun, the former executive deputy general manager of FAW-Volkswagen Audi Sales Division, who has served for 7 years, has become the general manager of FAW Car Sales Company, shouldering the heavy task of rebuilding the Hongqi brand. At the end of May this year, Hongqi’s high-end car H7 was launched. Enterprises are ready from the sales side and the product side, and the government has cleared the obstacles from the procurement side. This may be the best historical opportunity for Hongqi.

　　III. Can red flags make ideals fly?

　　Before Hongqi, there was no bright spot in technology, and the market positioning was in chaos. Hongqi is already a failed brand, which is an indisputable fact.

　　At the technical level, in recent years, Hongqi’s strategy has been entirely based on existing foreign products. Chassis, engine, on the basis of prototype cars, modified to avoid patents, which is also a common problem before all independent enterprises. H7 claims to be purely independent research and development, and I personally think it is basically a mature model.

　　Market level: Hongqi wants to copy Audi’s success in China too much, and everything is guided by Audi’s success precedent. Focusing on the high-end market, focusing on government procurement, hoping to promote this legendary brand from the top down. This can be seen from the executives transferred to Audi. There is a lack of luxury brands in the market for independent brands, and Hongqi happens to be a high-end government car. It has no choice but to take a detour a few years ago and make some four differences: technically pieced together, the market positioning is high or not, and the market positioning is not low. Home rental business government, where to use it is embarrassing. Now I finally woke up and started to focus on the high-end market. This strategy is also the only way out for Hongqi. If this strategy fails again, Hongqi can be said to never turn around.

　　FAW’s plan is that once the government’s top management adopts the Hongqi as an official car, Audi’s market position will change accordingly (I am skeptical of this), and the Hongqi car will be changed overnight due to the market downturn caused by the loss of its leading car position. Although this idea is a bit simple, the beneficiaries of this change are not only Hongqi cars, but also the market position of the entire independent brand B-class car, and even greatly benefit the public’s confidence in the independent brand.

　　But although the red flag is actively prepared, how to compete with Audi, BMW, Accord, Passat and other official cars? R & D, production, marketing, quality management, after-sales services, etc., are these red flags ready?

　　In general, the recognition of the official vehicle market will take time, and the market side is even more difficult. Not to mention the popularity of German, Japanese, and American products, in addition to mandatory documents, local support cannot be ignored. The only worry now is FAW’s system, efficiency, and marketing integration capabilities. In the next five years, if Hongqi cannot come up with independent and excellent technology and models that conform to official and business temperament, it may be time for the Hongqi brand to disappear.

　　Exchange email: yinxl2010@vip.163.com

　　Disclaimer: The author of this article is a columnist, and the views expressed in this article are personal and cannot be representative of Autohome.

　　The pictures in this article are from the Internet, thanks to the original author.

Recently, Dayao Beverage has launched a variety of new products and upgraded the quality of big soda to a juice version, preparing for the upcoming peak season of the beverage industry. In the process of continuously meeting the diverse needs of consumers, Dayao Beverage practices the concept of long-term doctrine, using this as a guide to pursue the common improvement of categories, quality and brands, so that more consumers can feel the "refreshing atmosphere" of national soda.

It’s not a good idea.The big kiln soda has been newly upgraded, and the juice content is the core

In the era of quality consumption, the consumption scene, consumption demand and sales channels of China’s beverage market are becoming increasingly diverse. The consumer side not only presents diverse needs, but also has increasing requirements for quality, not only to drink well, but also to drink well, and even to satisfy emotional value. Because of this, "quality-price ratio" instead of "cost performance" is becoming a new consumption concept that a considerable number of consumers agree with and pursue.

In the big soda category, the big kiln has always been known for its good drink, large quantity and high cost performance. Under the trend of quality-to-price consumption, the big kiln drinks continue to up the ante in terms of category and quality, and pry the market with high quality-to-price bottles of juice soda, so as to realize the long-term repurchase of products at the end point and establish a long-term deep link with consumers.

For a long time, Dayao Beverage has used "big soda" as a brand strategic positioning through detailed market research and judgment to consolidate the core characteristics of "big soda and aerated drinks". At present, Dayao Beverage has listed carbonated drinks, fruit and vegetable juice drinks, plant protein drinks, and functional drinks in four categories. In terms of taste innovation, Dayao Beverage has launched Qu Jie soda sparkling water, small kiln fruit steam, Chayuanxiang juice sparkling tea, pomelo love honey pomelo sparkling tea series, etc. In 2023, Dayao Beverage launched energy coffee functional drinks.

This time, the classic carbonated product family added 520ml large glass bottles of pineapple-flavored juice soda, and also launched three portable pineapple, lime, and frozen pear, bringing a more refreshing experience to the whole people in midsummer. At the same time, the official announcement of the big kiln drinks increased the juice content of the three classic products, the big kiln guest, the big orange kiln Nuo, and the big kiln Liai, and upgraded it to juice soda, integrating the original classic taste with the juice demand. On the basis of retaining the core characteristics of "refreshing atmosphere", up the ante juice soda category. Previously, in order to meet the juice needs of young people, the big kiln has launched the big fruit juice in 2023, featuring the "chewing and drinking" big fruit juice, which truly returns to the original taste of fruit.

It is worth mentioning that, no matter how the product is upgraded, Dayao Beverage has always regarded quality management as the top priority of product development, adhered to the implementation of the "0471" quality management strategy, and controlled the quality from the whole process of supplier management, transportation and warehousing, environmental hygiene, and production technology, so that consumers can rest assured.

In addition, the quality of the newly upgraded Big Kiln Juice Soda has been greatly improved, but the product maintains the original 520mL specification, and the price remains unchanged, insisting on large quantity and high quality. Under the guidance of quality and price ratio, Big Kiln drinks have now been recognized by more and more consumers, providing strong support for the national market.

It’s not a good idea.Nationalized strategy-driven, long-term approach leads sustainable development

In the current practice of high-quality development requirements, it is essential for enterprises to adhere to the long-term approach, focus on the future, take a long-term perspective, give full play to the company’s determination, resilience and vitality, and pursue excellence in brand, quality and word-of-mouth, so as to create more cost-effective beverages for consumers.

Among them, Dayao Beverage will make nationalization the core strategy for the long-term development of the enterprise and firmly implement it. At present, Dayao Beverage has built seven production bases across the country. In 2017, Ningxia Dayao Beverage Production Base was officially put into operation; in 2021, Dayao Production Base in Liaoning, Jilin, and Shalqin, Inner Mongolia was put into operation one after another; in 2022, Anhui Funan Factory was put into operation; in 2023, Dayao chose to build two new production bases in Baoji, Shaanxi and Tai’an, Shandong, and will be put into operation one after another this year.

The production capacity of the seven major production bases of Dayao Beverage covers seven regions in North China, Northeast China, East China, Central China, South China, Southwest and Northwest China. It can not only efficiently guarantee production capacity, deliver in time, shorten the logistics radius, reduce costs and increase efficiency, but also control the quality from the raw materials, production environment, packaging, transportation and other aspects of the product, so that consumers can drink more assured, and provide sufficient and rich supply and quality assurance for the "North Business and South Aid" plan proposed by the southern market.

In the era of intensive farming in the industry, Dayao Beverage is well aware that long-term principles must achieve sustainable development. Therefore, in the early stage of its establishment, Dayao Beverage aimed to build "intelligent, digital, multi-functional, high-reliability, long-life, heavy quality, and safety" factory production technology. Product Research & Development focuses on all high-value attributes of carbonated beverage products throughout the life cycle, and fully introduces ecological concepts. In the process of factory construction and management, multiple energy-saving equipment such as electric energy metering, water saving, solid waste disposal and other intelligent equipment are invested to reduce excessive energy consumption, realize waste heat recovery and recycling, and achieve emission reduction from the source to ensure maximum utilization of resource recycling, so as to achieve clean production management.

Long-term perseverance has resulted in the high-quality development of the enterprise and the recognition of authority in the industry. Many factories of Dayao Beverage have won national and provincial honorary titles such as "Green Factory", "Digital Workshop" and "Intelligent Factory", highlighting the recognition of consumers and all sectors of society for the development achievements of Dayao.

In the future, Big Kiln Beverage will continue to embrace technological innovation, enhance its independent research and development capabilities, and ensure product quality through digitalization, intelligence, and information technology. This will provide momentum for the sustainable and efficient development of enterprises and bring the best quality-to-price soda to the people.