Early this morning, Wang Hua, general manager of the public relations department of Xiaomi Group, released the ultimate rumor about Xiaomi Automobile on the social media platform. Wang Hua said that in the past two days, rumors have been made three times to clarify the price P chart of Xiaomi Automobile.Today, the rumor is finally dismissed. Until the official Xiaomi automobile product launch conference is over, all the information and posters with Xiaomi automobile version and price are fake..

Wang Hua also said that there can be no price and policy before the official release. Don’t believe the so-called insider rumors, no one knows the real price, or even the official release time, because everything has not yet been determined.

Things to review:

Regarding the price of Xiaomi car, at the Xiaomi car technology conference held on December 28, 2023, Lei Jun, the founder of Xiaomi Group, explained the performance of the first car SU7 of Xiaomi and said firmly: "So don’t shout 99,000 (referring to the pricing of Xiaomi SU7), it is impossible!" Lei Jun further said: "Anyone who has this kind of performance and configuration will get more than 400,000! Therefore, there is no need to talk about 149,000, but we still have to respect technology! "

On January 2nd, Lei Jun said that Xiaomi SU750 had no rivals within 7.5 million and rushed to Weibo for hot search. On the same day, Lei Jun wrote on the social media platform, "Xiaomi SU7, who is competing with the same file?" . In the comment area of this article in Weibo, some netizens commented, "Without the price, I don’t know who is in the same file. Mr. Lei will give the price quickly and want to buy a car for the New Year."

Subsequently, Lei Jun replied to this comment, "Is there an opponent within 500,000?"

Xiaomi public relations rumors three times in two days.

Recently, some people have made a price poster similar to Xiaomi’s official style, which indicates that the pre-sale price of Xiaomi SU7 rear-drive standard version is 99,000, and the pre-sale price of Xiaomi SU7 four-wheel drive Max version is 599,000.

In this regard, Wang Hua, the head of Xiaomi’s public relations, denied rumors on the social media platform on the 3rd. These pictures were fake at first glance. "Not only is the font wrong, but there is no metric mark, and the screenshot of official website is directly P".

After the rumor was rumored on the 3rd, a poster picture of the scheduled opening of Xiaomi SU7 was circulated on the Internet. This time, the picture was made very realistically, with many details, but unfortunately it was still fake.

Wang Hua, head of Xiaomi’s public relations, said: "Everyone’s expectations have been received, and the rhythm of a daily picture is unnecessary. When it is officially released, everyone can see it at a glance."

Why is Xiaomi car difficult to "price"?

Nowadays, the pricing of Xiaomi SU7 has become a mystery, and it has also earned enough attention.

According to national business daily, according to Pang Rui, a well-known brand expert and founding partner of Zhansheng Communication, this may be a "test water" for Xiaomi Automobile in pricing. "So far, for the pricing of Xiaomi SU7, Xiaomi is more denying the price circulated on the Internet, without giving any positive hints. Perhaps this is also a pricing test strategy, that is, by observing the market’s public opinion feedback on different rumored prices, Xiaomi can constantly correct the price and gradually form the final pricing in the process. " He said, "Xiaomi has denied the three prices of 99,000, 149,000 and 599,000, which also shows that Xiaomi SU7 will not be positioned in the low-end or luxury car market, but is more likely to choose the middle and high-end market."

Whether it is electronic products such as mobile phones or home appliances such as televisions, millet products are often known for their cost performance. When Xiaomi turned to the car track, many people also expected its first car, especially in terms of price, hoping that it could maintain the brand tonality of "high cost performance".

Some netizens speculate from the current automobile market that the minimum starting price of Xiaomi automobile may be between 200,000 yuan and 300,000 yuan. At the same time, it is reported that Xiaomi SU7 Max needs to be sold for more than 330,000 yuan to achieve breakeven.

According to China Net Finance, Liang Zhenpeng, a senior industrial economic observer, said that Xiaomi’s pricing was not announced, which may be a decision made by considering various factors. "On the one hand, it takes a long time for a car to go from PPT to commercial mass production, and then to improve the yield to meet the standards of product quality, process performance and other technical parameters. For Xiaomi, the cost is temporarily difficult to determine, so the price has not been disclosed yet; On the other hand, in the process of R&D and manufacturing, Xiaomi’s automobile products will continue to be iteratively updated, and the cost will continue to change, thus affecting the final pricing. "

How much do you think Xiaomi will sell?

Upstream news is integrated from Sina Weibo, Zhongxin Jingwei, China Net Finance, national business daily, etc.

Editor: Yang Hong Editor: Zhou Shangdou Audit: Feng Fei

Edit | Paul Yu Pin

Produced by Chaoqi. com "See the column"

As a global automobile safety benchmark, Volvo’s story began in Gothenburg, Sweden in 1927.

There, Volvo launched its first mass production model OV4, but it was ignored by the market because of its convertible structure design, which failed to take into account the local situation in Sweden.

It was not until the second model, the hard-top car PV4, was introduced that it was turned over by selling 694 cars in two years.

What put Volvo on the right track was the six-cylinder engine model PV651 launched in 1929. After the acquisition of Pentaverken Engine Company in 1935, Volvo was officially listed on the Swedish Stock Exchange.

Ford Motor Company was acquired in 1999 at a cost of US$ 6.45 billion. Later, due to the financial crisis in 2008, it was deeply mired in operating losses and had to sell its brand assets. Among them, Volvo Car was sold to Geely Automobile at a cost of US$ 1.8 billion in 2010, which was more than 70% lower than the original purchase price of US$ 6.45 billion. Ford is an old enemy in Volvo’s development history.

Geely and Volvo’s Ten Years’ Road

March 28th, 2020 is the 10th anniversary of Geely’s acquisition of Volvo, which is why when people talk about Volvo cars, they will mention Geely’s reasons.

Geely’s acquisition of Volvo in that year was enough to be called a snake swallowing an elephant drama. Li Shufu’s desperate saburo mentality made Volvo survive, especially in the second-tier luxury car camp in China market.

By 2018, the sales volume will reach 130,000 vehicles, the global sales volume will exceed 640,000 vehicles, and the brand value will soar from the original $1.8 billion to $18 billion, with a year-on-year increase of over 100%.

Since Geely acquired Volvo in 2010, thanks to the convenience Geely brought to Volvo in terms of channels and production capacity, the sales of Volvo cars in China and around the world have also increased year after year. Since Geely acquired Volvo, Volvo’s annual sales have risen sharply for six consecutive years.

Achieving profitability is just a starter. The highlight is that in 2019, global sales exceeded 700,000 vehicles, with a cumulative sales of 705,400 vehicles. Breaking the highest sales record since 1993, it can be said that Geely is a great benefactor on the road of Volvo’s revival.

Relying on the advantage of Geely’s localization in China, Volvo and Geely also jointly launched a new brand, Lexus, to enter the domestic high-end market. In 2018, the brand sold more than 120,000 vehicles, which almost tied Volvo’s annual sales, and made Great Wall WEY a loser, and established a reputation in the high-end market of domestic cars.

In the past ten years, the sales volume of Volvo cars has increased from 334,800 to 662,000 in 2020, and the China market has become the largest single market for Volvo.

Cars equipped with internal combustion engines have no future.

"Cars equipped with internal combustion engines have no future."

Volvo is full of longing for the future of electric vehicles, and even plans to completely eliminate all internal combustion engine automobile products including hybrid vehicles in 2030. This means that after 10 years, Volvo will bid farewell to fuel vehicles and become a pure electric brand completely.

However, with the current situation of Volvo’s electrification development, it is still far from such a radical plan.

The debut of Volvo’s first pure electric vehicle is long overdue, and the sales volume of electric vehicle brand Polar Star, which was born out of Volvo’s high-performance department specializing in electrification, is also a long story.

Farewell to the fuel truck completely after 10 years, which is quite a bit "desperate". But beyond that, Volvo seems to have no choice.

Volvo wants to rely on two wings when transforming to electrification, one is to rely on Polaris, and the other is to rely on its own hybrid car.

However, nowadays, the development of Polaris is far from optimistic, and hybrid cars are not up to expectations.

In 2017, Volvo’s department specializing in electrification and high performance was separated from Volvo and named Polar Star, officially becoming a brand new and independent electric vehicle brand.

The original intention of separating Polar Star is that Volvo hopes to change its traditional car image by the east wind of new energy, build a new brand with brand-new labels, develop in the direction of high-performance electric vehicles, and compete with Tesla.

Unfortunately, Volvo, which tried to fly with two wings, failed to fly.

Polar Star did not fulfill the dream of Volvo’s high-performance electric vehicle brand as expected. In 2020, the cumulative insurance amount of Polar Star was only 365 vehicles.

In terms of products, the brand positioning of Polar Star and Volvo is one of the major reasons for the poor sales performance of Polar Star.

Polar Star 1 can see the shadow of Volvo S90. The almost identical interior, central control panel and Raytheon’s hammer headlights make people feel that they bought a Volvo for 1.45 million yuan. The design of Polar Star 2 and Volvo 40.2 concept car cannot be said to be very similar, but can only be said to be exactly the same.

The core selling point of Polar Star, which goes out independently, is still the characteristics of environmental protection and performance, which is very similar to Volvo. As long as Volvo introduces pure electric vehicles, it will definitely collide with its own hatched polar star, and its own electric vehicle business coincides with its electric vehicle business, which is not conducive to the development of polar star.

On the other hand, Volvo’s funding for Polar Star is not generous, which makes Polar Star slow in terms of factory construction and retail network construction. This is also reflected in Volvo’s financial report.

According to the financial report, the loss of Polar Star reached 520 million Swedish kronor (about 380 million yuan) in 2018. Perhaps in order to improve cash flow, it was recently reported that Polar Star is promoting financing and will issue an IPO in the future.

Thomas Ingrat, CEO of Polar Star Brand, also confirmed that the goal of Polar Star’s medium and long-term development is very clear, which is to open the door to IPO and stock market.

Get an electric shock before Tesla

But in fact, Volvo is the earliest luxury brand that "gets an electric shock".

As early as 1992, Volvo launched the ECC model, started the exploration of electrification, and launched the ECC model. This car uses gas turbine+electric drive, not only that, but also the whole car is made of recyclable materials.

In 2007, when Europe scoffed at the electrification of automobiles, it was Volvo that released C30 Electric and stood up for electric vehicles. The car is equipped with "DRIVE" powertrain technology, adopts a mid-range battery pack, and has a cruising range of 150km. It takes only 8 hours to fully charge the household charging pile.

At that time, Tesla was only established for more than three years, and its first automobile product Roadster was not released.

Volvo is also the first traditional car company to stand up and specify the time to stop production of traditional fuel vehicles. In July 2017, Volvo announced that it would stop production of fuel vehicles after 2019.

However, all Volvo did was pay lip service. After the timetable of "stopping production of fuel vehicles" was put forward, Volvo’s electric vehicle project did not speed up. It was not until October 2019 that Volvo launched the first pure electric vehicle XC40 RECHARGE.

At the same time, other new energy car companies have accelerated their pace.

In 2017, Tesla set up a branch in China, which achieved sales of more than 20,000 electric vehicles that year. In 2018, Audi e-tron made its debut in China. Soon after, Mercedes-Benz EQC appeared in China.

Volvo’s XC40 RECHARGE is not only a late debut, but also an "oil-to-electricity" model, which is based on the Volvo XC40 fuel version. The product of "oil to electricity" has shortcomings such as short battery life, slow charging, unstable chassis and poor handling since its birth.

In 2020, Volvo XC40 RECHARGE sold only 87 vehicles; In January 2021, its sales volume was 51 vehicles.

Difficult IPO

At present, Geely is considering restarting its subsidiary Volvo’s IPO plan, and Volvo’s valuation may be around 20 billion US dollars.

Geely Holding will negotiate Volvo’s IPO as soon as this year, and consider potential listing sites including Stockholm and Amsterdam.

At present, IPO preparation is still in its infancy, and details such as potential valuation may change. Volvo Cars will also judge various IPO schemes, and if necessary, it will make regulatory disclosure at an appropriate time.

Previously, Geely Holding prepared for the IPO of Volvo Cars in 2018, but investors were hesitant about its valuation of up to 30 billion US dollars, and then Volvo’s listing went nowhere.

It is difficult to go public not only because the valuation is too high, but because Volvo is not worth the valuation.

As we all know, Volvo has got a hard hand in price reduction. The sharp price reduction has temporarily brought about an increase in Volvo’s sales, but it has greatly reduced its brand power and lowered its brand image.

Volvo’s technology has been continuously delegated to Geely, which will undoubtedly greatly reduce its brand image.

Price reduction and technology decentralization have undoubtedly made Volvo lose the dignity and value of luxury brands.

At the same time, it has greatly reduced consumers’ confidence in this brand. With the decline of brand power and consumer confidence, Volvo’s sales growth rate has slowed down significantly.

In terms of product quality, Volvo has also begun to decline.

Although Volvo has always advertised its own safety, frequent quality problems and many large-scale vehicle recalls have torn the label of Volvo’s "safety" completely.

In 2020 alone, Volvo recalled four times, involving more than 530,000 vehicles. Moreover, the number of vehicles recalled due to hidden dangers in seat belts is as high as 245,000.

As the inventor of three-point seat belts, Volvo finally stumbled in its own field, which forced people to re-examine Volvo.

The "low frequency resonance" problem of Volvo’s main sales models has also caused its reputation to decline.

Of course, the manufacturer has not come up with an effective solution, and this problem still plagues many Volvo car owners for a long time. Such quality makes it difficult to link Volvo with the "safety" label again.

As the brand image goes from bad to worse, the brand power is greatly reduced and quality problems appear frequently, Volvo’s future road becomes more and more difficult.

With the intensification of competition, even if Volvo goes public smoothly in the future, it will worry about the stock price.

New energy vehicles are the hottest topic at the moment, especially after the outbreak of gathering with major new car-making forces, which gives consumers more choices. Then, among many models, why can BYD Han become the sales volume after Model 3? Today we will talk about three reasons for choosing it!

Reason one: the same level of security is the best!

Whether it is a pure electric car or a plug-in hybrid car, it must first be a "car". You may prefer black technology or pay more attention to operation, but no one can ignore the safety of the car. Especially the spontaneous combustion problem, although it has a higher endurance performance, it is extremely unstable and prone to safety accidents. Once it spontaneously ignites, it will cause explosions in a short time, which will endanger the health of passengers.

The birth of blade battery completely solved this problem, not only infinitely close to ternary lithium battery in battery life, but also completely solved the problem of spontaneous combustion. And Ferrous lithium phosphate itself is cheap, and the car is naturally the safest in its class. In addition, it can also greatly save the cost of building a car, and apply the cost to the interior materials, which can also greatly enhance the sense of luxury.

Reason 2: It is most suitable for home use.

In the comparison of models of the same class, both Model 3 and Model 3 have a "common problem", that is, their body size is too small, more like a sedan, especially the rear space is too narrow to use. Byd Han is a real dimension reduction blow, with a body size of 4980×1910×1495mm and a wheelbase of 2920mm far exceeding the other two cars.

If the owner is a single aristocrat or a young man who has just fallen in love, it won’t make a big difference for the time being, but if it is a family that has already married or even had children, then BYD Han’s advantage is very obvious.

Reason 3: worry-free battery life

Although from the book data, BYD Han’s battery life is not particularly top-notch, according to the actual measurement by the owner and the media, BYD Han’s battery life is very excellent, and the actual battery life of the 605km version is basically measured at around 600km, even in the cold winter, the owner’s measured result is more than 390km. On the other hand, some ternary lithium models have a battery life of more than 700km, but the actual battery life level can’t even nedc 300km, which has caused great troubles to consumers.

　　The 2023 Guangzhou Auto Show will open on November 17th. At this important node, new energy vehicles are still the leading role of the halo, and China brands and foreign brands will all appear with heavy lineups. Then let’s take a sneak peek and see which new car can become the king of popularity.

　　New energy cars get together and appear.

　　1. Wuling starlight

　　The pre-sale of Wuling Guanxuan Starlight Hybrid Car will be started at Guangzhou Auto Show. This is the first B-class car of Wuling Yinbiao series, and it is also the first attempt of Wuling to March into high-end products. It is estimated that the pre-sale price will be around 120,000 yuan, and the main selling point is still strong cost performance.

　　Wuling Starlight is based on Wuling’s brand-new original new energy architecture, which will provide pure electricity and plug-in hybrid power. It will be equipped with Wuling Shenlian battery and Wuling Lingxi hybrid system. The brand-new architecture enables the whole vehicle to be lightweight, with wind resistance of 0.228cd and 1.5L engine, maximum power of 78kW, maximum thermal efficiency of 43.2%, comprehensive fuel consumption of WLTC standard as low as 3.98L/100km and NEDC standard fuel consumption as low as 3.77.

　　The pure electric vehicle is equipped with Zhuhai INBOR electric motor with a maximum power of 100kW and a maximum speed of 150km/h, and is equipped with lithium iron phosphate battery. It is understood that the energy density of "Shen Lian Battery" is more than 165Wh/kg, the peak power is more than 300kW, and the charging and discharging efficiency is more than 96%.

　　2. Qi Rui Xing Tu Xing Ji ES

　　Xing Jiyuan ES, the first high-end pure electric car under the Xingtu brand of Chery Automobile, will be pre-sold at Guangzhou Auto Show, and the official blind order price is 260,000-360,000 yuan.

　　The new car is positioned as a medium-sized and large-sized pure electric car, which was born on E0X high-performance platform and has the characteristics of long battery life and fast charging. The power consumption of CLTC is as low as 11.7kWh per 100 kilometers, the battery life can be 150 kilometers after charging for 5 minutes, the energy can be replenished by 30% to 80% in 15 minutes, and the long comprehensive battery life can reach 720 kilometers.

　　Xingyue ES adopts double wishbone front suspension and five-link rear suspension design, and the high-equipped models are also equipped with intelligent air suspension +CDC electromagnetic damping system, as well as all-aluminum chassis, integrated die-casting and 6-piston all-aluminum calipers. The handling performance is worth looking forward to. The new car will provide pure electric rear-drive versions of 185kW and 230kW, and front and rear dual-motor four-wheel drive versions of 123kW and 230kW, which can achieve 3-second acceleration.

　　Thanks to E0X high-performance electric platform, the 70.2% net space occupancy rate of Xingjiyuan ES is the best in its class, with a large body of nearly 5 meters, a long wheelbase of 3 meters and a five-seat layout, which effectively broadens the comfortable driving space.

　　In addition, the new car also has intelligent driving assistance. The Star Way Star Era ES, the first model of iFLYTEK Spark Cognition, can be called the first batch of mass production vehicles in the world to get on the real big model. Its intelligent driving has a super computing platform of 512TOPS, supplemented by hardware with higher perception, bringing a more worry-free, labor-saving and time-saving driving experience.　　

　　3. Intellectual S7

　　Huawei’s smart car selection business has joined Chery Automobile, a new partner, and the smart car Zhijie S7 jointly built has started the pre-sale. The new car has pushed four models, with a pre-sale price of 258,000 yuan. The new car will be produced on a brand-new platform based on Huawei’s full-stack smart car solution under the strong alliance of Huawei and Chery.

　　The intelligent world S7 adopts the same brand-new family design as the intelligent world M9, and the OneBox has a futuristic shape, without the traditional front cabin, and the interior space is more spacious. The panoramic canopy adopts double-layer silver-plated heat insulation technology, the window adopts double-layer sound insulation glass, and the borderless door is more high-end.

　　The new car is equipped with Huawei Turing intelligent chassis, and its handling performance is more stable. The new Huawei "Whale" 800V high-voltage battery platform and the thinnest battery pack in the industry make CLTC’s comprehensive battery life as high as 800+km. With Huawei’s 800V high-voltage overcharge platform, it can be charged for 15 minutes, and its battery life is 400+km, so you can get a calm pure electric travel experience regardless of city commuting or high-speed long distance.

　　The wisdom of Zhijie S7 goes further, starting parking on behalf of the driver, parking independently, on call; HarmonyOS4 HarmonyOS Intelligent Cockpit and HUAWEIADS2.0 Advanced Intelligent Driver Assistance System will bring car users a new experience of full-scene intelligent travel.

　　The differentiation advantage of this car lies in the innovation of some daily use experiences, such as the transparent view of yacht driving cabin; The zero gravity seat co-driver is equipped with a silk cloud seat, which brings a more comfortable driving experience. The center console in the position of the Queen’s co-pilot can be used as a dresser when parking, and can also be put into a notebook for office. There are two 50W mobile phone wireless fast chargers and three 66W wired fast chargers in the front row, and the armrest box in the front row is provided with a hidden cooling and heating box.

　　4. Geely Galaxy E8　　

　　The Galaxy E8, the first high-end pure electric vehicle built by Geely Galaxy based on the vast architecture of SEA, will be pre-sold at Guangzhou Auto Show and is expected to be listed in the fourth quarter of this year.

　　Geely Yinhe E8 adopts a brand-new design language of "ripple aesthetics", and the front face is integrated with modern scientific and technological elements, inheriting and evolving the front face of water ripple in Geely fuel vehicle era, adding elements such as sound, light, electricity, people, cars and the internet, and the lights are as sparkling as ripples in the West Lake. The design of the cornice headlight group, the rising sun penetrating taillights, and the body profile of Runyu streamer integrates culture, technology and experience, making the appearance of Geely Yinhe E8 scientific and elegant, sporty and elegant, and achieving the perfect balance between ergonomics and design aesthetics. In addition, the new car adopts low wind resistance design such as closed pneumatic rim, and the wind resistance coefficient is only 0.199Cd.

　　Geely Galaxy E8 extends the cosmology of "harmony between man and nature" in Chinese culture to the cockpit space of science and technology. The effective display area of 45-inch 8K screen reaches 1130mm*138mm, and a 7.5mm frame is realized, with a screen ratio of 98% and a thickness of 9.8mm. The pixel of the screen is 7680×936, reaching the quasi-retinal level 8K pixels per inch. When the vehicle is in the P-gear state, this big screen also supports the direct connection of mobile phones or handles to play games. In addition, Geely Yinhe E8 will also be equipped with a new generation of Qualcomm Snapdragon 8295 flagship cockpit chip and a brand-new vehicle system. With 5nm process, the AI computing power will reach 30TOPS, which is 2 times higher than that of 8155(7nm)GPU and 3 times higher than that of 3D rendering.

　　At present, the official has not released the relevant information of the three-electric system of this car. From the declared information, the rear-drive version will be driven by a permanent magnet synchronous motor with a maximum power of 200kW.　　

　　5. Extreme Krypton 007

　　Krypton will launch a brand-new high-end pure electric car Krypton 007 at Guangzhou Auto Show, and start the pre-sale.

　　Based on PMA2+ platform, Krypton 007 is positioned as a medium-sized pure electric car. The whole car adopts a brand-new design, especially the intelligent headlights with three layers of lights. The visual effect is cool, the front face lines are simple, and the front cover is raised on both sides. Officially, it is called "HiddenEnergy" minimalist luxury aesthetic design.

　　It is worth mentioning that Krypton 007 will be the first to apply the ZEEKRSTARGATE integrated intelligent light curtain with the world’s largest 90-inch ultra-wide display area, which supports custom light language settings and brings a full sense of ceremony whether parking or driving. In addition, in terms of driving assistance, the official revealed that the car can have up to three laser radars, with a wealth of sensing elements and Snapdragon 8295 chips, which is not expected to disappoint users in terms of advanced driving assistance.

　　The new car is also expected to be equipped with a double wishbone front independent suspension, equipped with a motor with a maximum power of 204 HP, with a peak torque of 350 Nm and an acceleration of 0-100 km/h in only 6.5 seconds. In addition, the vehicle also uses an 800V electrical architecture, which can fully charge the battery in 30 minutes.

　　6. Red Flag EH7

　　Hongqi E001, which debuted at Shanghai Auto Show, will be unveiled at Guangzhou Auto Show in the name of EH7. The new car is built on the platform architecture of Hongqi FMSs, with a maximum cruising range of 800km, and is expected to be launched this year.

　　According to the application information, Hongqi EH7 is positioned as a medium-sized and large-sized pure electric car with a body size of 4980/1915/1490mm, a wheelbase of 3000mm and a curb weight of about 2.3 tons. Hongqi EH7 is available in single-motor and dual-motor versions. The peak power of single-motor version is 253kW, and that of dual-motor version is 455kW. In terms of battery life, Hongqi EH7 is equipped with Contemporary Amperex Technology Co., Limited ternary lithium battery, and the battery-changing version has a battery life of 600 kilometers, which can be replaced within 60 seconds, and the battery can be upgraded later; The long battery life and fast charging version can reach 800 kilometers.

　　7, the new BMW i5　

　　At the Guangzhou Auto Show, the new pure electric BMW i5 will make its debut. According to the plan, the new car will be put into production in January next year.

　　The new BMW i5 follows the design of the new BMW 5 Series as a whole. Different from the current models, the new car has a sharper line design, which outlines a more vivid sense of edges and corners. The "5" bright logo at the corner of Huo’s corner can produce blue breathing effect when the vehicle is charged, which is an exclusive customized design element for domestic users.　

　　The new car is equipped with a 12.3-inch LCD instrument and a 14.9-inch touch screen. It is also equipped with an encircling interactive light belt, a hidden air conditioning outlet, and a suspended giant screen in the rear row. The screen size reaches 31 inches, the resolution is 8K, and it supports real-time interconnection. Not only that, the new car will also be equipped with Bowers & Wilkins surround sound system, four-zone automatic independent air conditioning (with independent control panel in the back row) and other high-end configurations.

　　The new BMW i5 adopts the upgraded fifth-generation eDrive electric drive system, providing both eDrive 40 and M60 xDrive. The entry-level model will be equipped with a rear motor, with a maximum power of 340 HP, a peak torque of 430 Nm, an acceleration time of 6.0 seconds from 0-100km/h and a top speed of 193 km/h.. As a version of M Performance, the M60 xDrive is equipped with stronger dual motors, sharing the powertrain with iX M60, with a maximum power of 601 HP and a peak torque of 820 Nm. It is officially announced that its 0-100km/h acceleration time is 3.8 seconds, and its top speed is limited to 230 km/h. Future domestic models may be eDrive40L and xDrive40L l.

　　New energy SUV is still the focus

　　1. BYD Sea Lion 07 EV

　　BYD’s brand-new model Sea Lion 07 EV will make its debut at Guangzhou Auto Show. The overall design of the new car is fashionable, avant-garde, elegant and stylish, with the extraordinary temperament and vigorous posture of the lion king in the sea.

　　BYD Sea Lion 07 is positioned in a medium-sized SUV, specifically a coupe SUV. The front face continues the design of Ocean X concept car, and the front hatch cover has two raised ribs, showing full speed and explosive force, and deducing the vigorous form of "the lion king in the sea". Large-size wide-body wheel eyebrows are matched with five sharp wheels to better balance the proportion of the car body. The penetrating taillights at the top of the rear are very similar to seals.

　　The newly designed Sea Lion 07EV is an advanced work of E platform 3.0, and the relevant parameters such as vehicle configuration have not been announced yet.　　

　　2. BYD Song L.　

　　The pre-sale price of BYD Song L is 220,000-280,000 yuan, which will be officially listed at the Guangzhou Auto Show. The official positioning of the B-class pioneer hunting SUV has launched five models.

　　The appearance of Song L adopts the more fashionable and young pioneer Longyan aesthetic design, and the electric tail and frameless door show personality in the details. The big five-seat space has a long wheelbase of 2930mm and is equipped with an integrated sports seat, which has many comfortable functions such as ventilation, heating, massage and leg rest.

　　Song L adopts the power combination architecture of front induction asynchronous motor and rear permanent magnet synchronous motor. The maximum output power of the system is 380kW, the peak torque is 670N·m, and the acceleration is 4.3 seconds. The self-developed four-piston aluminum alloy fixed clamp has fast braking response, and the braking distance is within 36 meters per 100 kilometers.

　　Song L comes standard with front double wishbone and rear five-link chassis suspension, which has strong roll control and good grip ability. The intelligent damping body control system Yunqi -C realizes the perfect compatibility of vehicle comfort and handling. E platform 3.0 adopts CTB battery body integration technology, and the torsional stiffness of the car body reaches 40,400 N m/,the torsional deformation of the car body is smaller, and the response of the car body is faster, which is comparable to that of a million luxury SUV；. The configuration of narrow front and wide rear tires and iTAC intelligent torque distribution system together help Song L improve the upper limit of handling.

　　DiLink intelligent cockpit, DiPilot intelligent driver assistance system and intelligent entry together constitute the three intelligent systems of Song L. At the same time, Song L cooperated with many ecological partners, such as Gaode Map, Dana Audio, Himalayan, Netease Cloud Music, etc., to create a rich car scene. DiPilot intelligent driver assistance system not only provides active safety, but also brings automatic parking and remote parking functions; DiLink intelligent cockpit adopts 6 nm process chip and integrates 5G baseband technology; DiLink intelligent network system is 100% compatible with Android ecosystem, and the response time of intelligent voice wake-up in the whole scene is as fast as 400 milliseconds.

　　3. Tank 700Hi4-T first limited edition

　　At this Guangzhou Auto Show, the first limited edition of the tank 700Hi4-T of Great Wall Motor Tank brand will complete its debut and start the pre-sale. The pre-sale price is expected to start at 700,000 yuan.

　　The first limited edition of Tank 700Hi4-T is a luxury off-road SUV built on the Hi4-T off-road super hybrid architecture, which integrates top performance, advanced technology, luxurious interior and extraordinary quality.

　　The front face of the new car adopts simple horizontal line design, the center is the tank brand LOGO, and the circular headlights on both sides have personalized LED light groups inside. The side lines are complex and the waistline is changeable, creating a strong sense of hierarchy. The overall shape is cool, and the wheel hub, wheel eyebrow and front face are all upgraded. In addition to the golden sports wheel hub, the wheel eyebrows of the car body have also been widened, with a new style of front and rear bars and a new front spoiler and sports tail installed.

　　The tank 700Hi4-T will be equipped with a hybrid system consisting of a 3.0T engine and a motor, with a comprehensive power of 265kW, matching with a 9AT gearbox, and both oil and electricity can be directly driven, with an acceleration of 100 kilometers or up to 5 seconds.

　　The first edition of tank 700 Hi4-T is equipped with air suspension. In the standard state, the approach angle is 22, the departure angle is 26, and the longitudinal passing angle is 22.5. When the suspension is raised, the approach angle can be raised to 27.8, the departure angle is 32.4, and the longitudinal passing angle is 28, which further improves the vehicle’s passing ability and off-road ability.

　　4, ask M9

　　AITO M9, known as the "King of High-tech Cars" in Yu Chengdong, will appear at the Guangzhou Auto Show. At present, the pre-sale order for new cars has exceeded 25,000, and the car will be listed in December, with an estimated price of 500,000-600,000 yuan.

　　According to the official, the design of the M9 in the world revolves around "people" and serves the function on the basis of aesthetics. Use the inside-out design to make the form follow the function and highlight the people-oriented concept.

　　As a full-size flagship SUV, Wenjie M9 has a length of 5230mm and a wheelbase of 3110mm, and has a comfortable space comparable to MPV. Three rows have no steps to facilitate entry and exit, and the second row has a wider adjustable range from front to back. All the seats in the car are provided with electric slide rails and a 3-6-seat changeable seat mode. The newly-built D-class luxury SUV platform is equipped with an all-aluminum chassis, and the whole system comes standard with air springs and CDC damping system. Huawei’s smart car full-stack technology solutions are also fully on board. On the basis of the smart cockpit and intelligent driving double "ceilings", black technologies such as megapixel smart headlights, HUAWEI AR-HUD, AI big model and sensing federation are all on board, bringing a full-scene intelligent experience.

　　In terms of power, Wenjie M9 plans to launch two models: extended range and pure electric. The pure electric version will be equipped with dual motors with maximum power of 160kW and 230kW respectively. The extended range version is also equipped with dual motors, with maximum power of 165kW and 200kW respectively, and a 1.5T engine with maximum power of 112kW. In addition, the new car is also equipped with rear wheel follow-up steering, digital headlights, 800V fast charging, independent entertainment screen of the co-pilot, rear light field screen, and queen seat of the co-pilot.

　　5. Chevrolet Explorer EV

　　Recently, SAIC-GM announced the lineup of the 2023 Guangzhou Auto Show, and the new pure electric SUV Chevrolet Explorer EV will make its debut.

　　Chevrolet Explorer EV is built on the platform of General Motors Autoenergy, with an avant-garde and fashionable appearance, and the wheelbase is increased to 2954mm, which is completely different from the fuel version Explorer. The design of the new car does not adopt the style of the domestic explorer fuel version, but is consistent with the overseas version.

　　According to the application information, this medium and large SUV is the performance version of Explorer EV RS, with a sports kit. The power is four-wheel drive with front and rear dual motors, and the maximum power is 143kW and 68kW respectively. It matches the era of SAIC ternary lithium battery, and the battery capacity is expected to be 80kWh. The cruising range is about 600km.

　　The last egg

　　Ideality MEGA

　　LI announced that the ideal MEGA pure electric MPV will be unveiled at the Guangzhou Auto Show and will be pre-sold. The new car is expected to be listed in December, arrive in the store in January next year and start delivery in February.

　　As LI’s first pure electric vehicle, Ideal MEGA has a design style similar to bullet train, which effectively reduces the drag coefficient. The front of the car is closed, with square headlights on both sides and LED light source inside. The side shape of the car body is also relatively novel, with short front and rear suspension design. The front and second rows of sideslip door handles are hidden, the tail design is as simple as the front face, and the penetrating taillights echo the front.

　　The ideal MEGA will be equipped with 5C Kirin battery, which can increase the battery life by 500 kilometers after 12 minutes of charging, and the power consumption under CLTC condition is 15.9kWh/100km.

　　At present, LI is stepping up the construction of supporting 5C super charging stations, and plans to land 300 5C super charging stations by the end of 2023, so as to realize the full coverage of 10 national highways, covering 70% of the national highway mileage in the four major economic belts. (Text: Yang Xiaohong Figure: Enterprise)

According to the latest sales data released by the Ride Association, BYD Tang (parameter picture) sold 10,107 new energy vehicles in April, of which Tang DM series sold nearly 9,000 vehicles, which continued to sell well, beating Li ONE and winning the first place in the medium and large SUV market, confirming its strong strength and leading position in the field of plug-and-mix.

The sales momentum is strong, and Tang DM series leads the brand to continue to rise.

In April, under the influence of the repeated spread of COVID-19 epidemic, the national passenger car market was hit hard, and the sales volume decreased by 34% compared with that in March, among which new energy was also affected by the current epidemic, with a decrease of 36.5% compared with that in March. Due to the impact of epidemic situation and the shortage of market supply chain, it is not easy for BYD Tang DM series to achieve such sales performance. By direct comparison, Li ONE, which is also the head camp of medium and large SUVs, delivered only 4,167 units in April, while Toyota Highlander sold 6,645 units, both of which were greatly reduced.

Behind the hot sale of Tang DM series, it not only highlights the technical advantages of BYD’s self-production and self-research in the whole industry chain, but also highlights that its word-of-mouth advantage is being widely recognized by more and more consumers. At present, in the attention ranking of market segments, the Tang DM series has been ahead of the top three German companies: Mercedes-Benz GLC, Audi Q5L and BMW X3, and has finished overtaking the traditional fuel SUV of luxury brands in corners with new energy, leading the high-end SUV of China brand to break through continuously, and has achieved initial results.

The flagship is evolving again, and the product matrix of Tang DM series is about to be upgraded again.

For a long time, BYD has anchored the market pain points with its innovative technical strength, bringing subversive product performance. Among them, Tang DM-i has a comprehensive cruising range of up to 1050km under the joint action of Xiaoyun-plug-in special turbocharged 1.5Ti high-efficiency engine, EHS electric hybrid system and other high-efficiency core components, bringing the ultimate performance, and relying on the wheelbase of 2820mm, it has the advantages of occupying 7 large seats, being large and economical, and has won wide popularity in the market and consumers.

At the same time, in the face of consumers’ increasingly diversified product demands, Tang DM series has continued to evolve, and Tang DM-p is about to strike with extreme performance strength, combining with Tang DM-i to form a "super ip" combination. BYD Tang DM series will once again subvert the new height of hard-core strength of medium and large SUVs, lead the car experience to a new level with industry-leading performance and efficiency, and its sales volume is expected to further increase.

Summary:

The word-of-mouth and sales continued to generate, which confirmed that Tang DM-i was a well-deserved 200,000-class home SUV. Under the great opportunity of the rapid rise of new energy, market competition has been launched around the competition of hard-core technical strength, and products that can truly meet the diversified needs of users can stand out. From this point of view, BYD Tang DM series has taken the lead, and in the future, it will lead China brand to break through together with other models of Tang family.

Carrying the attention and expectation of countless users, the brand-new models of Haval brand in the new energy market-Haval Xiaolong MAX and Haval Xiaolong will be officially listed in Beijing on May 15th. As a "global SUV expert", Haval brand is committed to bringing users the best SUV of each era. Haval Xiaolong MAX and Haval Xiaolong are the latest masterpieces that Haval brought to users in the new energy era.

Relying on the new sequence, new channels, new technologies, new products and four "new" measures of Haval brand, Haval Xiaolong MAX and Haval Xiaolong will bring users a higher quality travel experience with all-round strength, reset the new value benchmark of new energy SUV, and create a new era of Haval automobile in this field.

Hi4 electric four-wheel drive is standard, and Haval Xiaolong MAX promotes equal rights in science and technology.

As a sharp knife model of Haval Auto, Haval Xiaolong MAX comes standard with Hi4 electric four-wheel drive technology, which is specially designed for the high-end driving needs of new energy scenes, and brings technological equality to users with technological innovation.

Hi4 electric four-wheel drive technology includes three major technological innovations, namely, a new hybrid configuration with three power sources and two shafts, an iTVC intelligent torque vector control system and an innovative design of two-gear electromechanical coupling unit, which is the first new form of electric hybrid in the world.

Specifically, the hybrid configuration of Hi4 electric four-wheel drive integrates the generator and the driving motor on the front axle, and distributes the engine, the front and rear double motors, and a total of three power sources on the front and rear axles, which reduces the cost of the model, thus breaking the premium of the four-wheel drive model relative to the two-wheel drive model in pricing.

At the same time, iTVC intelligent torque vector control system can monitor the information of vehicles and roads in real time, dynamically adjust the torque output of each axle, and ensure the smooth performance of vehicles on cornering, wet and unpaved roads; Haval Xiaolong MAX has 3 engines and 9 modes of intelligent dynamic switching, which can switch different power modes under different working conditions such as cities and high speed, so as to achieve "the best efficiency in all working conditions and worry-free driving in all scenes".

Based on the excellent performance of Hi4 electric four-wheel drive, Haval Xiaolong MAX can accelerate 0-100km/h with a comprehensive power of 205kW and a comprehensive torque of 585N·m and 6.8s; NEDC has a pure battery life of 105km, and the fuel consumption of WLTC feed is 5.5L/100km. In the previous endurance challenge, Haval Xiaolong MAX achieved the ultimate cruising range of 1231km under the condition of full oil and full charge, showing the strength of all-round electric four-wheel drive.

Implementing the actual interests of users, Haval Xiaolong MAX brings real scientific and technological equality. There is no longer a premium on the price of four-wheel drive models, which provides excellent experience and further reduces the cost of car use, so as to achieve "four-wheel drive experience, two-wheel drive price, four-wheel drive performance and two-wheel drive energy consumption", so that users can "afford it, drive well, use it sparingly and run far" and lead the new energy SUV into a new era of four-wheel drive for all.

In addition, Haval Xiaolong MAX has a leading intelligent experience at the same level, adopting a new Coffee OS intelligent cockpit, bringing a 3×12.3-inch super-suspended large screen, especially the full-color LCD co-pilot screen, which is enough to add laughter to the journey; W-HUD head-up digital display can display a variety of information, avoid drivers’ distraction and improve travel safety. At the same time, Haval Xiaolong MAX has a body size comparable to that of a medium-sized SUV, and the wheelbase of 2800mm makes the whole family travel spacious and comfortable.

The inductance is interesting, and Haval Xiaolong starts to enjoy life lightly.

Haval Xiaolong is specially designed for young users and young families. The high-efficiency DHT electric hybrid system has a comprehensive power of 185kW, a comprehensive torque of 375N·m, a NEDC pure battery life of 110km, a comprehensive battery life of 1000km+, intelligent switching of various driving modes, and a perfect balance between power and energy consumption in daily vehicles.

In order to meet the high requirements of young consumers for driving experience, Haval Xiaolong adopted the adjustment of sports chassis to locally strengthen the key installation points of the car body, which increased the lateral stiffness of the car body by 14% and made it more confident in dynamic driving.

At the same time, Haval Xiaolong has a minimalist inductive driving control that conforms to the trend of new energy. The user carries the key handle to unlock the lock, fastens the seat belt when sitting down, and can directly drive in gear after stepping on the brake to show READY. The whole process is completed in one go, making driving more convenient.

Haval new energy network is ready to go, and the service experience is fully upgraded.

With the upgrading of users’ demand for services, the automobile marketing service channels are also changing. In this regard, Haval brand integrates the advantages of the original channels and builds a brand-new new energy sales network-Haval New Energy Network.

Haval New Energy Network is a diversified channel layout, which integrates 4S stores, urban landmark stores and other modes. It is not only a platform to provide users with purchase, car purchase and after-sales service, but also a three-dimensional business card integrating brand display, concept promotion and ecological construction.

In addition, Haval New Energy Network also has a tea break area and a children’s area, so that users can enjoy the traditional 4S shop shopping service and realize interactive communication with users and brands.

The successful construction of Haval New Energy Network has greatly improved the decision-making, operation and execution efficiency of Haval brand, and also brought comprehensive improvement to the user service upgrade of Haval brand, helping Haval brand to create a more efficient, open and healthy new car ecosystem for users.

summary

At the upcoming launch conference, the Haval brand will show the excellent product strength of Haval Xiaolong MAX and Haval Xiaolong to the national media and users. These two models will lead the new wave in the field of new energy SUVs, provide users with high-quality travel experience and meet their needs for intelligence and comfort. In particular, Haval Xiaolong MAX, which is equipped with Hi4 electric four-wheel drive, will give users an unprecedented excellent experience by empowering technology equality with technological innovation.

The comprehensive strength of Haval Xiaolong series not only highlights the innovative ability of Haval brand in product research and development, but also further consolidates Haval’s brand position as a "global SUV expert" and brings groundbreaking influence to the new energy SUV industry.

Haval Xiaolong series will be officially launched in one day. At present, 99 yuan’s pre-emptive booking is still going on, so you can enjoy multiple great gifts immediately. At the same time, you can also go to the Haval New Energy Network Experience Store in your city for a field test drive experience and get a close look at the charm of Haval Xiaolong MAX and Haval Xiaolong products.

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　　Series products are responsible for opening up new markets for automobiles, and their products are different from existing products in design and positioning, and will be oriented to younger consumers and multi-person travel market segments. Jetway X70 will be the first model in this product series, which shows the characteristics of paying attention to practicality.

　　In terms of appearance, Jetway X70 adopts the design language of "Huizhou City Leader", and the hexagonal front grille is decorated with a large number of chrome trim strips, which are connected with the headlight group, stretching the horizontal visual effect and enhancing the sense of exquisiteness. There are four rectangular light sources on both sides of the front bumper of the new car, which are outlined with chrome trim strips, highlighting the sense of fashion and home.

　　Viewed from the side, the new car adopts a three-waistline design, in which the topmost waistline runs through the front and rear door handles and is connected with the taillight group, creating a diving visual effect. At the same time, Jetway X70 is also equipped with a roof rack and a new style of double five-spoke wheels.

　　In terms of body size, the length, width and height of the car are 4720/1900/1695mm (including luggage rack 1710mm) and 2745mm, and it is positioned as a 7-seat model.

　　The interior design of the new car is not amazing, but simple and attractive. The center console is decorated with bright chrome trim, equipped with a large touch screen and LCD instrument panel to cater to the needs of young consumers. At the same time, the seat layout provides different seat configurations such as 2+3, 2+2+3 and 2+3+2 to meet the needs of family multi-person travel.

　　In terms of power, Jetway X70 will be equipped with a 1.5T, with a maximum of 149 HP and a peak value of 210 Nm, and the transmission system is expected to match 6 speeds. On the other hand, it adopts the configuration of front type and rear type.

　　Jetway X70 also has a sports X70S model, which mainly changes in appearance details, including the adoption of a black honeycomb front grille, red calipers, a brand-new rim style and a three-spoke steering wheel. The introduction of the sports version shows that Jetway X70 will pay more attention to the market of young consumers, pay attention to providing personalized products for them, and with a suitable price, it should have a good market prospect.

Editor’s comment:

　　Chery’s exploration of multi-brand road has never stopped. It has previously launched sub-brands such as Ruilin and others. This time, it launched Jetway product series for the emerging "Travel+"market, hoping to meet the needs of different consumers with different products. From Jietu X70′ s point of view, there are obvious differences between the new car and the existing models of Chery brand. The brand-new design gives people a refreshing feeling, which is suitable for young consumers’ fresh and distinctive needs. From the configuration point of view, it pays more attention to simplicity and practicality, and also strives for high cost performance. Its market performance is worth looking forward to.

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　　8 has been officially unveiled on February 1 and will be listed in April. The Tiggo 8 is positioned as a 7-seat medium-sized vehicle, adopting the latest design language of the Chery brand, and will be sold as the flagship SUV of the Chery brand.

　　The front air intake grille of the new car adopts a large area of black mesh material, creating a good sense of weight. At the same time, the air intakes on both sides of the front of the new car are also integrated with LED daytime running lights, which further highlights the fashionable sports color.

　　The roof line is relatively straight, which is conducive to creating a relaxed head space for rear passengers. There is an obvious upward trend behind the C-pillar, creating a diving visual effect. The tail shape of the new car is relatively simple, and the design of several horizontal banners adds a touch of muscle. The most conspicuous thing is that it adopts a brand-new palindrome family taillight shape, and the effect is cool after lighting.

Editor’s comment:

　　Chery Tiggo 8 is responsible for the brand’s "going up". It is expected that Chery will adopt the highest standard configuration in power and configuration, and its final production model is worth looking forward to. In Tongzhong, there are strong competing products such as L, Hehe, etc. It is not easy to gain a foothold in this market. Tiggo 8 also needs to come up with strong product strength and competitive price.

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　● new style

　　The new Arrizo 5 is expected to be launched in 2018. The new car is mainly upgraded in interior and configuration, while the appearance basically maintains the existing shape, and the power continues the existing 1.5L and 1.5T engines.

　　From the previous spy photos, the overall outline of the new car is the same as the cash, and the front and rear headlights have not changed significantly. In the interior, a brand-new design has been adopted, and an air-conditioning outlet running through the center console has appeared. The layout of the central control screen and buttons has also been redesigned. The electronic and other functions are integrated around the shift lever, and the baffle design is added above the storage compartment at the rear. Compared with the current models, the overall interior texture has been greatly improved.

　　The new car is expected to continue the powertrain of existing models, equipped with 1.5L and 1.5T engines, in which the maximum power of the 1.5L engine is 116 HP and the peak torque is 141 Nm, while the maximum power of the 1.5T engine is 147 HP and the peak torque is 210 Nm, and the transmission system matches the gearbox.

Editor’s comment:

　　The new Arrizo 5 also pays more attention to the improvement of "internal strength". The appearance has not changed much, but the interior and configuration have been improved obviously. The new interior design is more fashionable, and the configuration is expected to be improved. The power system is basically unchanged, and the estimated price is also It will be the same as the current model.

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　● Jietu X60//

　　At the JETOUR product launch on January 22 this year, Chery not only brought the JETOUR X70 and two 7-seat medium-sized SUVs, but also announced that the JETOUR X60, X90 and X95 SUVs will be unveiled at the auto show. Jetway X60 is also positioned as a 7-seat medium-sized SUV, but the body size is slightly smaller than X70. The Jetway X90 and X95 are located in 7 seats, and the body size will exceed 5 meters. There is no more news at present, and we will continue to follow up.

　

Editor’s comment:

　　Jietu is a product sequence of "Travel+"brand-new market segment launched by Chery Commercial Vehicle Group for second-child and multi-population families and holiday travel. Judging from the information published so far, it mainly introduces 7-seat and relatively large SUVs or models, which is also a measure to meet the market demand. In addition, Jietu also attaches great importance to new energy vehicles, and its products will all be launched with electric models, which are generally listed about 6 months later than the fuel version, which is also in line with the trend of industrial development.

■ Summary

　　In the past 2017, Chery’s overall sales volume dropped by 1% year-on-year, and its sales ranking dropped out of the top five brands in China. It can be said that 2018 is a year for Chery to catch up. This year, Chery is expected to invest 10 new SUV models in the SUV market, especially the brand-new Jietu products, which mainly focus on the "Travel+"market. It will pay more attention to the market segments of young consumers and multi-person travel, and will also make some efforts in the field of shared cars. These measures cater to the current development trend of the automobile market, and Chery’s market performance this year is worth looking forward to.

　　In terms of specific models, I personally think that Tiggo 8 and EXEED TX are more worthy of attention. Tiggo 8 will be the current flagship SUV of Chery brand, which shows Chery’s latest family-style design and will be equipped with Chery’s latest technology configuration and power system. On it, we will see the development trend of other new cars of Chery. EXEED TX is an important model for Chery to open the European market, and its technology, materials and configuration will reflect the highest level of Chery, so interested friends can focus on it. (Text/Liang Haiwen)

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The Deep Blue G318 was unveiled on March 18th, and it is expected that the new car will officially meet with you at the Beijing Auto Show. As there is no official listing at present, the price has not been announced.

The dimensions, length, width and height of the new car are 5010mm/1985mm/1960mm respectively, and the wheelbase is 2880mm. In terms of size, dark blue G318, tank 400 Hi4-T and Equation Leopard 5 are competitors. Therefore, in terms of selling price, Deep Blue G318 should overlap with them, probably in the range of 250,000 to 300,000.

Since the real car has appeared, we will focus on the car itself in this article. All the points mentioned in this paper are based on the contents presented by the exhibition car, and the officially sold version may be changed.

From the outside to the inside, let’s first pay attention to the design.

In appearance, the new car design has a strong hard-core off-road flavor, with tough lines and square outlines.

On the front face, a closed front grille is used above, and the opening of the water tank for heat dissipation is placed in the lower half. This makes the whole front face feel very new energy.

Starting from the front bumper, the rear wheel arch, side skirt and rear bumper are all made of plastic. Because there is no paint, you don’t have to worry about scratching when going out for cross-country clearance. This design is in line with the hard-core cross-country style.

The original roof is equipped with luggage racks and spotlights, and the embellishment of spotlights further strengthens the overall off-road atmosphere. However, spotlights also increase the height of the roof, so you should pay attention when you go to some lower basements. This car offers two options: traditional shock absorption and air suspension. If you buy an air suspension model, remember to lower the body when you go to the basement.

In terms of power, the new car uses Super Extended Range 2.0, and the energy consumption data of this system is good. Under CLTC standard, the fuel consumption level of long-distance extended range can reach 6.7L/100km, and the pure electric endurance in urban areas is 190km. Of course, this is only test data, which shows how to need real vehicle road test.

The high-profile model adopts front and rear dual motors, with a total motor power of 316kW and an acceleration of 6.3 seconds per 100 kilometers. The middle and low-profile models use a rear single motor with a motor power of 185kW.

In terms of battery life, this car uses a 35-degree battery and a 60L fuel tank to store energy. The cruising range of CLTC in urban areas is 190 kilometers, and the cruising range of full oil and electricity is about 1,000 kilometers.

Deep blue G318 adopts a load-bearing body structure, and uses the suspension form of front double wishbone and rear five links. There are two options for shock absorption: traditional mechanical suspension and intelligent suspension. The intelligent suspension uses air suspension and CDC variable damping shock absorber, and is equipped with active magic carpet suspension system.

The initial state of the vehicle ground clearance is 300mm, with an adjustment interval of three centimeters rising and four centimeters falling, totaling seven centimeters.

The hardware of the transmission system is still good, and the high-equipped four-wheel drive model is equipped with two locks. Deep blue G318 is equipped with the same in-situ U-turn function as all kinds of new energy off-road vehicles in recent years. The U-turn radius announced at the press conference is 3.2m.

It is different from the U-8 tank U-turn, and dynamically it is more like the Leopard U-turn of Equation Leopard. Its realization logic is also different from that of the Leopard U-turn. Take the left U-turn as an example. When the rudder is full, it will lock the left front wheel and the right rear wheel first, then the right front wheel will turn forward and the left rear wheel will turn backward. Personally, I think that all kinds of off-road vehicles equipped with in-situ U-turn function are more technical skills.

To sum up, the Deep Blue G318 is a hard-core off-road vehicle in design. Its power and transmission hardware are good, and it is believed that it will have a good performance under off-road conditions. At present, the price has not been announced. Let’s look forward to its official listing at the Beijing Auto Show.

On April 18th, 2024, () the concept of "Xiaomi Automobile" was added.

According to the data of straight flush, the reason for being selected is: 2023 Annual Report: the company’s main customers are well-known domestic vehicle manufacturers such as SAIC Volkswagen, SAIC General Motors and SAIC Passenger Cars, and have established stable cooperative relations with many new energy vehicle manufacturers such as Tesla, LI and Xiaomi Automobile.

The company’s conventional concepts include: new energy vehicles, Tesla, and a quarterly increase.

"I am looking for a travel partner on May 1, and my friends have all gone home. I don’t want to go out to play alone."

"Take a reading partner and share the list of books recently read and planted grass with each other."

Recently, partner culture is very popular on the Internet. Partner, a new social relationship, focuses on precise companionship in the vertical field. According to different personal needs, it can be subdivided into "online at any time and lose contact after work", "paid toilet, two-person trip", and "like-minded, go to the dining hall together". During the May Day holiday, many people posted on social platforms, asking for "travel partners" to travel together.

Source: Little Red Book

There is no doubt,Partner, a relationship between close friends and strangers and linked by interests, has become a new favorite of young people.. In Tik Tok, the topic of # rice partner has been played 5.95 billion times, and the number of # game partner has been played 4.62 billion times. The traffic is remarkable.

In Xiaohongshu, the "trend distribution center", he boarded the hot search platform by "looking for a meal partner", and the user @ Xiaoxing Chip "opened his mind" in Xiaohongshu: just have a new meal partner, go to the store with the meal partner, and unlock a restaurant that he always wanted to go but didn’t make it. In the notes, she described in detail the precautions before, during and after the blind date, and won 12,000 praises.

At the same time, Xiaohongshu has also set off a wave of online "looking for partners", and users have written down their own "professional counterparts" to open up their own circle of friends in addition to traditional acquaintances.

Behind the prevalence of "partner culture", does it reflect the new social solution of Xiaohongshu?

01. Find a partner in Xiaohongshu

"I don’t know if I came back from my nap. In short, I fell asleep smoothly today, and I didn’t feel like I had a headache before. "

In Xiaohongshu, @ Yangyangzi loves to fish, so she took a photo. She covered a blanket with her nap and huddled on a mat about 1 meter in Zhang Kuan, sleeping soundly on the office floor. The existence of a nap partner makes the nap time in the office instantly warm and natural.

Of course, some people get their partners, and some people lose their partners. After the partners who eat together at work leave their jobs, Ms. @ Bajiao posted in Xiaohongshu to express her pain, but the roar of "Swallow, can’t I live without you?" Swallow didn’t win the return of the other party.

Xiaohongshu blogger @ Yangyangzi loves fishing, @ Ms. Banana

Partnering is gradually becoming a new social trend.. Choose incense between going to work and making progress, choose funny young people between making money and making friends, and choose partners between strangers and close friends.

According to the data of DT Research Institute, more than half of the people have at least one partner, and more than half of them want to have a partner. Only 4.2% of the total number of people explicitly refuse to socialize with their partners. At the same time, the qualities that people value most in the partner are congenial, easy-going and generous, which can be called the "three virtues" of the partner and also reflect the relationship needs of contemporary young people.

When the existing interpersonal relationship is not enough to meet their own communication needs, it is particularly important to find a partner who shares their hobbies.

In Xiaohongshu, you can also brush a variety of "seeking partners" notes.. In a note looking for a "weekend partner", blogger @-ZQ. explained his hobbies and needs for a "partner" in detail. For her, finding a partner is because "there are a lot of ideas but not many of them have been realized. Friends are all in love at work, not always dating." The "light relationship" between strangers and close friends can fully meet her needs.

In addition, there is also a "reading partner". Bloggers hope that two people can inspire each other, give each other different opinions and thoughts, "hug each other", and hope to relieve anxiety through hugging, "make an appointment with each other", find good mountains and waters to take photos together, and improve each other’s portrait skills … NoWhether it is a flat or refined version of intimate relationship, these notes bear the curiosity and expectation of young people to broaden their social circles, and there are many people in the comment area who raise their hands to sign up.

In Xiaohongshu, there are also a few notes sharing their happy experiences after finding like-minded partners. After successfully finding a travel partner who can travel together, the user @ Gungun wants to lose weight and released his experience of a half-day trip to the zoo+dazzling rice, detailing his happiness after "team success". This kind of social relationship, which does not need daily maintenance, only meets each other’s needs, has its charm.

Little Red Book users @ Gungun wants to lose weight, @-ZQ.

There is also Xu Zhong who has the same experience. Previously, Xiaohongshu had pushed her some mbti-related analysis and stalk maps. When she was writing a little red book, she came across an "INTP making friends". The other party was not in the same city as her, but their interests and hobbies overlapped. After quickly leaving a message under this note, she quickly received a reply from the other party. Soon after, the chat battlefield between the two sides moved to WeChat, and both of them felt that the chat fit was very high. "I discovered the other me to some extent."

Of course, "finding a partner" is not completely risk-free. Short and fast social interaction may also bring "throwing the sun" friendship, or accurately "stepping on the thunder" during travel.

Source: Little Red Book User @ Refueling Duck, @Lillian Notes

In Xiaohongshu, a user posted a warning, "Don’t trust the posts that find chat partners", and listed all kinds of wonderful things that she encountered when looking for chat partners, including but not limited to asking Su Yanzhao when chatting partners came up, posting just to add heat to her account.

Even a carefully screened partner can be disappointing. The "seekers" who thought that their desire to express and talk would be completely accepted by the other party only found that this kind of social interaction itself was like "unpacking the blind box" after adding the other party’s friends. The expected high-quality chat always ended in the other party’s almost no reply, and then they realized that "they would never find a chat partner again" and "it was too internal friction to wait for the chat partner to reply to the message every day", and they were determined to turn the focus of their lives back to themselves.

02. Young people "find a partner", and the base camp is in Xiaohongshu.

It seems that this is not the first time that Little Red Book has shown its social potential.

Outdoor sports may be one of the earliest social dividends. Previously, Xiaohongshu was known as a trend culture distribution center, and the frisbee sports and camping that young people were keen on made their fortune in Xiaohongshu. Taking Frisbee as an example, this sport, which is not very popular, has attracted a large number of trendy men and women to punch cards, and the crowd increment has been significantly improved. With the blessing of professional events and clubs in the later stage, it has gradually become a national trend.

At present, Little Red Book is still the most active platform for Frisbee. Under related topics, many people directly link it with social activities, especially after it is linked with "making friends in the same city", the sport quickly expands its circle and becomes a trend social way.

Source: Little Red Book

Nowadays, the "partner culture" is on fire in Xiaohongshu, and there are also many notes with the topic of "finding partners" to find "alliances" in outdoor activities such as frisbee, camping and hiking.In essence, this has become a new social way for young people.These notes often have labels such as "Making friends in the same city" and "Where are you going on XX weekend", while searching for keywords in Xiaohongshu, the topic of "Making friends in Beijing" has been viewed more than 93 million times, and the social genes of the platform can be seen.

The "partner culture" gives young people a breakthrough in socializing in Xiaohongshu. What’s more interesting is that these social behaviors may not be the result of the official intentional guidance, but more based on the spontaneous generation of the platform ecology, and then the official traffic blessing will help the rapid growth of the content sector.

Why the little red book? Kasi believes that Xiaohongshu takes a path of "content-driven socialization and social consumption". The real sharing atmosphere of the platform, the low threshold of graphics and text, and the strong willingness of users have jointly created the social potential of Xiaohongshu.

In essence, Xiaohongshu is still a comprehensive content exchange community based on UGC, and users’ individual experience sharing and grass shopping strategies almost account for half of the content in the station. With the expansion of the life dimension covered by the platform, "sharing" and "truth" have become the core keywords of Xiaohongshu’s self-creation in recent years.

When talking to Liu Qing, Xiaohongshu COO Conan said, "Many platforms are more about recording and self-expression. What we cut in at that time was sharing. Sharing must be hoping to help others, encourage sharing itself, and become a community atmosphere, making everyone more willing to share. "

Xiaohongshu understands the user’s behavioral logic. When individual experience is not enough to support an action, they often refer to the opinions of others, and such content can be found everywhere in Xiaohongshu, such as platform questioning posts and raiders posts; At the same time,The community culture of Xiaohongshu is divided into interest and hobby. When interest becomes an important link in the link relationship, socialization naturally comes into being.

In Xiaohongshu, dating, looking for a partner, cooking tea around the stove, feeding cats at home, and even looking for coser to play a boyfriend are all social behaviors that actually happen between users.

Of course, it’s not just the little red book that makes social efforts. In the era of striving for user stock, content platforms are trying their best to strengthen socialization and keep users on the platform with social closed loop. Among them, how to design user interaction has become a part that ambitious platforms must solve.

Creating a lifestyle may be one of the common directions of content platforms.For example, slogan in Aauto Quicker "embraces every life", Tik Tok "records a beautiful life", and slogan in Xiaohongshu has moved from "foreign good things" to "marking my life".

Tik Tok’s water testing socialization began in 2017. At the "Today’s Headline Creators’ Conference", Zhang Yiming announced that he would move from "smart recommendation" to "smart socialization". In the following years, Tik Tok made many moves to explore social interaction, such as "multi-flash" and "flying chat" on the off-site online APP, but all ended up off the shelf. In 2019, Tik Tok began to test the group chat section in the station, and then tested a number of functions around making friends, such as live voice dating, connection, video calling, watching videos together, friends in the same city, daily life and so on.

In comparison,Xiaohongshu has more potential and advantages in social interaction, but how to guide users’ spontaneous behavior into the correct position is a problem that Xiaohongshu needs to think about.

Last October, Xiaohongshu tested the new function "Voice Live", which focuses on voice socialization. Users can create open rooms and discuss many topics of interest with strangers. Functionally, it can be called Little Red Book Voice Chat Room, which aims to strengthen users’ social behavior.

In February of this year, after several rounds of internal testing, the platform launched the "group chat" function again, continuing to break the social model of acquaintances based on reality and linking strangers with hobbies. In the group chat square, users can choose the content they are interested in and click Apply to join. At present, the founders of group chat include brands and merchants, as well as experts and amateur bloggers. At the same time, for close friends to socialize, Xiaohongshu also launched a "howling" function to receive photos shared by friends.

Xiaohongshu qunliao plaza

However, in order to really enjoy the "social" bonus, Little Red Book still has many problems to explore.