Recently, some netizens posted a car purchase invoice for Changan Mazda EZ-6. The invoice shows that the first new energy model of Changan Mazda is priced at 221,800 yuan. This news undoubtedly caused an uproar in the automotive circle. The EZ-6 is not only the pioneer of Changan Mazda’s entry into the new energy market, but also has the potential to become a spoiler in the joint venture B-class car market, especially in this segment that only provides range-extending power options. It can be said that "the comer is not good".

According to the exposed invoice, we must first consider the authenticity of this invoice. The invoice was issued on August 16, more than a month earlier than the pre-sale time, and the car company’s time advancement process shows that Changma internally agreed on the price two months in advance. Although sensitive information such as the invoice code has been coded, from the invoice information and the invoice seal of Changan Mazda Automobile Co., Ltd., the invoice has high credibility and is very likely to be the real information from the internal outflow. Therefore, such a selling price should have great credibility.

In fact, since the EZ-6 made its debut at the 2024 Beijing Auto Show, it has quickly become a hot topic in the field of joint venture new energy. On the one hand, it is at the forefront of the trend in terms of styling design, and on the other hand, it is the only model in the joint venture B-class sedan market that offers extended range power options, filling the gap in the form of joint venture new energy brands.

In terms of product specifications, the EZ-6 has a length, width and height of 4921mm, 1890mm and 1485mm in body size, a wheelbase of 2895mm, and a frameless door and hatchback design. These designs are not only in line with modern trends, but also show a sense of high-end. Although its appearance is more new and energy-efficient, details such as through taillights and four round barrel lights on both sides still retain the classic design elements of Mazda.

In terms of power system, the EZ-6 offers both pure electric and extended range options, both of which are rear-drive layouts. The power parameters of the pure electric version are set at 190kW, while the extended range version uses a 1.5-liter range extender of the same power. In terms of range, the pure electric model has two versions of 480km and 600km according to the battery pack capacity. The extended range version can achieve a battery life of over 1300km with one tank of fuel and one charge, which is quite good in the same class of models.

In terms of intelligent configuration, the EZ-6 also spares no effort. Equipped with Qualcomm Snapdragon third-generation 8155 chip, 14.6-inch floating central control screen with full LCD instrument panel and AR-HUD head-up display, the whole cockpit is full of technology. In terms of safety configuration, 360-degree panoramic image, 180-degree panoramic chassis, adaptive cruise control, lane keeping assistance, automatic parking and other functions are equipped. In terms of comfort, Sony audio, 64-color ambient lights, zero-gravity seats and other configurations make it difficult to find competitors in the same class of models.

When comparing similar competitors, the price of the EZ-6 is even more advantageous. As a joint venture pure electric mid-range car, compared with the price of the same level Tesla Model 3 and BMW i3 at about 300,000 yuan, and the starting price of the Volkswagen ID.7 is 227,700 yuan, the 221,800 yuan of the EZ-6 pure electric version is quite affordable. This not only highlights its high cost performance, but also a challenge to similar brands.

According to Mazda’s previous pricing strategy, the final price of this car is estimated to be between 18-240,000 yuan. Combined with market demand and competitors, if some competitive policies are introduced during the pre-sale period, the EZ-6 is likely to become the next popular car. This will not only bring Changan Mazda a higher market share, but also bring great pressure to the existing joint venture new energy models in the market. As for whether all this can be realized as expected, the answer will be announced when the EZ-6 starts pre-sale on September 28 and is officially launched at the end of October. Please continue to pay attention and share your views and expectations in the comment area.

Whether you are a car enthusiast, a potential car buyer, or an industry practitioner, the launch of this car will undoubtedly bring a new wave. Please join us in anticipating the official launch of Changan Mazda EZ-6 and see if it can really become a disruptor in the joint venture new energy B-class car market.

Character Profile: Cai Xukun, born in Zhejiang in 1998, grew up in Shenzhen. In 2012, he participated in the program "Up! Youth" and first entered the screen. In 2018, he recorded the program "Idol Trainee" and debuted with the highest vote C (core position). After that, he released his first EP "1", creating a number of music records. Recently, he released the single "No Accidents", which quickly topped multiple music charts.

(Caption: At the end of January 2019, Cai Xukun was interviewed by Global People in Beijing.)

The conversation between Universal People and Cai Xukun began with a psychological test. The test is as follows: If you notice something peeking into your room outside your window, what do you think it would be? A. Monkey; B. Frog; C. Doll; D. Alien. Cai Xukun looked at the board for a long time and finally settled on D.

The answer was revealed. This was a stress test, and the option represented the biggest source of stress in the heart: aliens symbolize interpersonal relationships, you may want to avoid interpersonal problems, and sensitive you will be stressed by taking care of other people’s feelings. Putting down the question board, Cai Xukun paused and said, "D, it’s quite accurate."

Every moment you’re alone makes you stronger.

It is true that less than a year after his debut, Cai Xukun’s public awareness has increased exponentially, and the people around him, the people wh***ollow him, and the people who comment on him have swept in like a tide. In early 2018, a program called "Idol Trainee" made him famous, and since then "C" has become his distinct label. In the year since his debut, his works have been hotly discussed and noticed, and he is also a friendship ambassador for Zhongya (Jamaica), an ambassador for the 2019NBA Chinese New Year, and a spokesperson for the ******* Taiwan ****** Festival Gala. Recently, he launched a new song "No Accidents", which reached diamond sales on a music platform in less than 2 minutes. It can be said that Cai Xukun’s every move has become a hot topic in the public opinion field.

The positive side of this attention is that fans follow his positive image. Influenced by Cai Xukun’s personal donations and participation in public welfare activities, a large number of young people have participated in education and poverty alleviation, helping the public welfare construction of libraries, welfare institutions, and ecological forests.

However, the other side of attention is the ubiquitous social magnifying glass. It can be said that at the age of 20, Cai Xukun was caught in a storm of red and black almost overnight. Faced with these, Cai Xukun did not think about it. He also wondered whether his decisions were all right after going on stage and wrote songs and lyrics in the middle of the night, trying to use his creation to say something that cannot be said in daily life. When asked why Weibo always has so few words, he replied with four words: "Be careful with your words and deeds."

"[For the media] I was actually injured, and the reason for the injury was that I didn’t mean it, but I was misunderstood. These things make people cautious, so I used to feel like a hedgehog," Cai Xukun said.

Cai Xukun is a sensitive person. He was born into an artistic family, and many people in his family are engaged in art-related work. The family atmosphere has invisibly influenced his personal interests. Music has become Cai Xukun’s first important partner in life. Participating in various competitions since childhood, and then singing, dancing and acting have made his perception of the outside world much more delicate than his peers.

Sensitivity also comes from loneliness. At the age of 15, Cai Xukun went abroad to study and lived alone with a local family in the United States. "When there is no class, I will stay indoors watching movies and listening to songs. When I feel homesick, I will endure it."

In order to integrate into the local area, Cai Xukun used sports and music to make friends. He played basketball, joined the school team, learned to sing with the locals, and was exposed to all kinds of music.

Karl Lagerfeld, the fashion "Galeries Lafayette", once said: "If you want to create, loneliness is the best charger, and loneliness is victory." Lonely, people’s sensibility and reason tend to reach a certain peak. Alone in a foreign country, Cai Xukun began to try to write songs. Wearing headphones, he observed people on the street for inspiration. He described that period as "growth", whether it was mental or ability, a watershed had passed. "During that time, I learned that people should be able to tolerate loneliness and believe that every time they are alone is an experience that makes them stronger," Cai Xukun said.

In 2016, Cai Xukun returned to China to participate in a reality TV show and began to pursue his dream. However, what seemed like a glittering starting point was actually a more difficult journey.

(Picture: On January 9, 2019, Cai Xukun was awarded the China-Jamaica Friendship Ambassador and China-Jamaica Outstanding Young Leader)

Dream to sleep with me, if not realized, I will lose sleep

Before the reporter interviewed Cai Xukun, he was told by many colleagues that this is an extremely self-disciplined artist. The so-called "extreme self-discipline" means always tightening the strings and never letting up.

Seeing is believing. Our interview started in the background of a large-scale event. Before the interview began, Cai Xukun greeted each staff member, bowed slightly, and repeated "hard work". After the interview, we were about to leave, and Cai Xukun, who had already started to touch up his makeup and was ready to go on stage, suddenly stood up, bowed and thanked us, and didn’t sit down until we went out. The fellow photojournalists were surprised, and Lian said: "After working for so many years, this is probably the first artist to watch us leave."

"Every day when I wake up, I think about what I want to do today and what tasks I want to complete."

"Before going to bed every day, I will review today’s work, what has been done well, and what needs to be improved."

"I have to restrain myself and calm down. If I’m too impulsive, I can’t make music down to earth."

"I will never give myself too many presuppositions. If others put you at a higher starting point, you should spend more time practicing and becoming better, rather than enjoying the flowers."

****

In interviews, Cai Xukun often has such a precocious and introspective answer, saying: "I know I seem to be a little out of line with my age." Much of this "inconsistency" comes from his situation in the last three or four years. After entering the entertainment industry, Cai Xukun’s life has had a roller coaster experience.

In 2016, it can be regarded as the real starting point of Cai Xukun’s acting career. He participated in the competition, and during the recording of the show, everyone went to rest every day except sleeping and eating. He was still watching the stage replay, and the details of the problem were repeatedly corrected. He also participated in film and television dramas, but the script was rotten, and he was embarrassed to show it to reporters when interviewed.

The effort never stopped, but the harvest came slowly – for a while, Cai Xukun’s career was almost at a standstill.

At that time, some people advised him to stop making music and go to acting, but Cai Xukun didn’t think so. Recalling that time, he said that he did "the craziest thing", "that is, he never gave up and always insisted on music." The most difficult time, when he couldn’t sleep, Cai Xukun encouraged himself: "Dreams are something that sleeps with me. If I don’t realize it, I will lose sleep." It was also at that time that Cai Xukun completed the first published original single "I Wanna Get Love".

In January 2018, Cai Xukun took the stage of "Idol Trainee" with his own songs and received the first A rating on the show. But at the same time, his performance and styling were highly discussed. For him, it was all a battle of the backwater: "I have experienced not being recognized and not being cared for, so I have to put aside all the bad experiences and pressures before and start again. It is not a gamble, but it does take courage."

In the program group, Cai Xukun is a model worker who often practices dancing until the early morning, and the director comments that he is "not in a bad state"; when pressing his legs, he is "super hard" and "pressing to death", because "you can break through by being hard on yourself"; if the skin on his hands is seriously allergic, he hides his hands behind his back when the camera is photographed, "you must show everyone the best look"; he is too tired to sleep on the stage, "I don’t have time to feel homesick at all"…

Why do you fight so much? He wrote the reason in the song he participated in during the competition: Come here, everything is zero, and he strikes alone. He feels that because he has had and lost, he is skating on thin ice; and because he dreams and believes, he always insists.

On April 6, 2018, Cai Xukun made his debut in the C position of "Idol Trainee".

The quietness in life, the excitement in creation

On the first day of 2019, director Bi Gan’s new film "The Last Night of the Earth" was released, and Cai Xukun secretly went to the cinema to watch it. "I like it."

"This movie has been questioned a lot." The reporter discussed with him.

"But I think it’s not worth it to discuss whether it’s worth it or not, but more importantly whether you feel it. I like the details of how people get along in the movie, and the quiet and surging shooting method of the whole movie."

He loves a long shot in the movie, where the male protagonist slides from the mountain to the small town at the foot of the mountain on a cableway, and all the characters, stories, and actions are shot to the end. "I usually shoot things by myself, so I like longer shots, and I don’t like to cut them too much, because the long shot can observe the expressions of many characters or the current emotions, as if you are really following and witnessing the occurrence of the story, which has a kind of documentary feeling."

Cai Xukun likes this kind of literary and immersive film, and it is easy to calm down when watching it – quiet has become the most frequent word in our interviews. "This personality is probably related to family," he said. "When I was very young, I lived with my grandfather. He liked to write calligraphy and play musical instruments. I listened to old songs with him and watched him write. I felt very quiet." This atmosphere also cultivated Cai Xukun’s aesthetic.

Cai Xukun had a motto, "In the world of flowers and flowers, keep your heart still", which was enough to describe his state along the way. "There are all kinds of voices in the outside world, and all kinds of things are happening. I must remind myself to keep a quiet heart at all times to create and work."

In Cai Xukun’s opinion, only when he is calm can he think, and only when he thinks, can he know what he really wants. Therefore, after the competition, he did not strike while the iron was hot, but put aside a lot of exposure opportunities and variety shows, and spent time writing songs and recording. "As a singer, I should first make a good musical work, and then participate in variety shows to show more aspects of myself to everyone."

On August 2, 2018, Cai Xukun released his first original EP (mini album) "1" on his birthday. A total of three songs were written, composed and produced by him, and these three songs combined with Chinese and English are basically the summary of Cai Xukun’s road to fame. "I didn’t expect that I would be here, I lost my way, can you help me? The future of this road is uncertain." "The second chance is not easy, I know it very well, I never thought that things will remain the same, will there be an end?" "I want to sing to you in your ear, calling my name in the dark, you don’t need to bear all this."

Cai Xukun said that he regards creation as a storytelling process. Recently, he released the lyrical single "No Accidents", which is his own lyrics: "The night has slowly fallen, the moon is hiding, and I want to find stars to replace it." Speaking of the song, Cai Xukun said: "I personally think it is a more artistic work, and there will be some deeper things. I hope that through these works, everyone can see more different me." The quietness in life and the surging in creation are the states Cai Xukun hopes to achieve.

In fact, in Cai Xukun, there are many similar contrasts. For example, he once took out a crumpled plastic bag from his pocket before the performance, which was filled with accessories used on the stage, so he was laughed at by fans as "old man making pie"; he likes listening to Teresa Teng and Cai Qin, likes watching "Sleepless in Seattle", and the Empire State Building is still the most beautiful scenery in New York in his mind; he claims that there is an old soul living in his body, "My mother taught me that life must be simple"; he also wants to make a short documentary film for everyone to see how he has come all the way…

Another contrast is that he seems gentle and quiet, but in fact he is vigorous. When asked by a reporter from Universal People "if there is any unshakable principle in his work", he replied: "The principle is that I have to see everything before I can go out." For example, for a song, Cai Xukun once flew to South Korea to re-cut it overnight because he was not satisfied with the initial cut of the MV. "The first 10 seconds of intro (prelude), a full 4 hours of cutting". He has a strong desire to control music creation and stage performance.

Perhaps this desire for control comes from insecurity. As an entertainer, he has experienced ups and downs, and he knows that luck is not something that can be controlled and manipulated by humans. If you can’t even control your own work, it is too passive. So he said: "For me, music and stage are free and safe."

(Caption: Cai Xukun and director Dave Meyers at the filming scene of the "Wait Wait Wait" MV in November 2018.)

Cai Xukun said he was most afraid of three things: losing the stage, losing confidence, and losing IKUN (his fan nickname). "I’m not a particularly confident person, but when I have a lot of strength behind me, I will dig out that part of my confidence." One day, to encourage himself, he wrote a letter to himself, including one sentence: "Because I am no longer alone, I am no longer afraid to shine."

A sensitive soul and a determined will, quiet and ambitious, these are two sides of Cai Xukun’s body. Such a personality also allows him to be self-consistent in storms and controversies. Asked by a reporter from Global People how to relieve stress in the whirlpool of the entertainment industry, he replied with a slight joke: "Hold it in."

"I embrace everything, because time will tell," he said.

As BYD has raised its "established" target for 2024, the matrix of its models has also been continuously enriched, and some new models will be launched one after another in the second half of the year. Recently, the BYD Sea Lion 05 DM-i has been unveiled one after another. The new car is the second model under the Sea Lion IP. It is positioned as a plug-in compact SUV. After the launch, it will compete with the BYD Song Pro DM-i on the same stage. It is reported that the new car is expected to be officially launched at the end of September. At present, new cars have arrived in stores one after another.

The new BYD Sea Lion 05 DM-i adopts the design style of "marine aesthetics". The shape of the front of the car is more fashionable, the size of the air intake grille is wide, and the middle net adopts a borderless design. The two sides are decorated with dot matrix chrome-plated trims, which has a sense of waves. The shape of the headlight group is slender and decent, the internal lens is clearly outlined, and it supports LED far and near light sources. The visual effect after lighting is good, the design of the vents on both sides is more exaggerated, and the front surrounding treatment is slightly layered.

The body’s posture is smoothly stretched, the design of the suspended roof and the decoration of the surrounding trim of the window enhance the sense of fashion, the waist line is more prominent, and the intermittent design is adopted, which echoes the prominent rib line in the lower skirt position, enriching the layering of the body. The shape of the multi-format wheel hub is exquisite and generous.

The tail of the new car is designed with multiple straight lines, creating a certain sense of hierarchy. The spoiler is relatively flat, and it is equipped with high brake lights. The taillight group adopts a through design, and the lenses on both sides are parameterized. The visual effect after lighting is good.

The length, width and height of the Sea Lion 05DM-i are 4710/1880/1720mm respectively, and the wheelbase is 2712mm, which is the size data of a relatively standard compact SUV. The interior of the new car adopts the design of the encircling cockpit, the layering of the center console is clear, and the shape of the LCD instrument panel is square, which echoes the floating central control screen. The built-in Dilink car system has a good response speed and practicality performance. The bottom is decorated with a water ripple trim. The four-frame shape is flat, consistent with the steering wheel shape of the 07 DM-i.

The layout of the console area is reasonable, the top is equipped with a slender air conditioner to trend out, the shift area is a round style, the shape of the crystal electronic shift lever is exquisite, and the periphery is equipped with neat physical buttons, including start buttons, electronics, volume adjustment and other buttons. In addition, 50W wireless charging module, USB interface, 60W Type-C charging interface are all equipped, and the small details are controlled in place. The front seats are designed in one piece.

In terms of power, the new car offers BYD’s fifth-generation DM plug-in hybrid technology, equipped with a 1.5L engine with a maximum output power of 74KW, a motor with a maximum output power of 120KW, and a blade battery. The new car is expected to perform well in terms of battery life and fuel consumption.

From the currently known information, the BYD Sea Lion 05 DM-i is a "main" household SUV, which may further emphasize "cost performance" and become another "volume" model under the Ocean Network. What do you think the starting price of the new car will be?

Welcome to [Autohome Huzhou Promotions Channel], bringing you the latest and unmissable promotions. Currently, the high-profile luxury sedan is being promoted in the Huzhou market with unprecedented intensity. It is reported that this much-loved model is now enjoying a cash discount of up to 116,000, making the minimum starting price only 221,900. This undoubtedly provides consumers with an excellent time to buy a car. If you are interested in the BMW 3 Series, don’t miss this once-in-a-lifetime opportunity. Click "Check the car price" in the quotation form to get more favorable car purchase conditions.

The exterior design of the BMW 3 Series is exquisite and dynamic, with sharp lines on the front face, and the iconic double kidney air intake grille highlights the noble lineage of the BMW family. The overall style is elegant and sporty, and the streamlined design of the body reduces wind resistance. With LED headlights, it not only enhances the visual impact, but also ensures driving safety. Whether on city streets or on the track, the 3 Series shows its unique charm and the exquisite craftsmanship of German manufacturing.

The BMW 3 Series presents an elegant body profile with its refined side design. Its length, width and height are 4838mm x 1827mm x 1454mm, and the wheelbase reaches 2961mm, giving the driver a spacious interior space. The side lines are smooth, showing power and movement, and the configuration of the front and rear wheel bases of 1583mm and 1569mm ensures good stability. On the tire specification, it is equipped with 225/45 R18 front wheels and 255/40 R18 rear wheels, which not only enhances the driving performance, but also further enhances the overall visual effect. Overall, the side design of the BMW 3 Series fully demonstrates its perfect combination of luxury and performance.

The interior of the BMW 3 Series is designed with refinement and luxury, and the steering wheel is made of high-end leather material to provide excellent grip and comfort. The steering wheel supports manual up, down and back adjustment to ensure that the driver can find the ideal position in different driving scenarios. The center console is equipped with a large 14.9-inch touch screen, which integrates multimedia system, navigation, telephone and air conditioning control, and integrates automatic speech recognition function, which is convenient to operate and full of technology.

In the seat part, the seat material is made of imitation leather to ensure the comfort and durability of the ride. The front seats support front and rear adjustment, backrest adjustment, high and low adjustment, as well as leg rest and waist support functions, and have a heating function to provide the driver with intimate care. The driver’s seat is also equipped with an electric memory function, which is convenient for the driver to quickly adjust according to personal habits. The rear seats also pay attention to the passenger experience, providing front and rear adjustment and leg space optimization. The overall interior design is designed to enhance the driver’s ride experience and show the advanced quality of the BMW 3 Series.

The BMW 3 Series is equipped with a powerful 2.0T engine, which can burst 245 horsepower and achieve a maximum torque of 400 N. m. This is matched by an 8-speed automatic transmission, which not only provides a smooth shift experience, but also ensures efficient performance during driving. Whether it is daily driving or occasional acceleration, you can feel the abundant power brought by this engine.

To sum up, according to the Autohome owner’s evaluation, the BMW 3 Series has won his favor with its unique design aesthetics and strong power performance. The owner made it clear that the power of the BMW 3 Series brings him a driving experience that exceeds expectations, even if it is not necessary. For consumers who pursue excellent driving pleasure and appearance aesthetics, the BMW 3 Series is undoubtedly worth a try.

On December 17, Beijing Automobile’s BJ60 overseas market listing event was held in Dubai, UAE, and the first user was delivered the BJ60 car keys on site.

At the same time, the Oman market distribution model was signed on the spot, and Beijing Automotive officially started the sales business in the Oman market. After the BJ60 is listed in the UAE, Kuwait, Saudi Arabia, Qatar and other markets will also hold new product launch activities one after another.Global booking model officially launched…

IT Home noticed that this year, BAIC Rubik’s Cube has been listed in Argentina, Ecuador, Mexico, Chile, Peru and other countries. Recently, Beijing Automobile officially launched in the Polish market, and its three models, X3, Rubik’s Cube, and New X7, were launched at the same time, further expanding its territory in the European market.

Currently,BAIC has established operations in 49 countries and regions around the world…

Fast Technology News on February 26, a few days agoFAW Hongqi has officially released the official photos of its new car EH7, which will be officially launched in 2024.

Judging from the pictures released by the official, the new car adopts a new design style, the front face adopts a closed design, and the new energy characteristics are very obvious. The "7" headlights on both sides are integrated with the longitudinal vents, and they are matched with the slightly tilted heat dissipation port below.Formed a "squinting smile" front face.

From the side, the new car’s waistline runs through the body to the rear, and the hidden door handle makes the side of the body very simple. The new car is also equipped with five-spoke rims, making the overall shape look more youthful.

At the rear of the car, the new car adopts a through-type blackened taillight design, and the internal light sources of the taillights on both sides present a wing-like shape, which is highly recognizable after lighting.

In terms of size,The length, width and height of the new car are 4980/1915/1490mm respectively, and the wheelbase is 3000mm.

In terms of interior,The new car is equipped with a 6-inch + 15.5-inch curved dual-screen design, as well as an AR HUD head-up display system, equipped with a Snapdragon 8155 chip, providing HAP precision automatic driving assistance system.

In terms of power, the new car will have a single motor and a dual motor system.

Among them, the dual-motor four-wheel drive version has a combined power of 455kW, peak torque of 756N · m, and 0-100km/h acceleration of only 3.9 secondsThe new car will also launch a long-range version, with a range of up to 800km.

　　[Automotive World, New Car Booth] A few days ago, Audi Exclusive, the original customization department of Audi, announced the official picture of the customized version of the second-generation Q7. The main improvement of the new car lies in the appearance and interior.

　　The custom version of the Q7 is painted in Nerdo gray, while its hexagonal grille, front bar and door decoration, and roof rack are all painted in bright black, making the front face atmosphere of the new car similar to the family’s fastest 5-door, RS7. And the new car’s five-frame wheels are easily reminiscent of the third-generation Audi TT.

　　In the cockpit, the customized version of the Q7 is made of Wagner (Valcona) leather with apricot material. The word Audi Exclusive on the inside of the door indicates the identity of its customized version. At present, Audi has not announced the power parameters of the new car, and we suspect that the customized version will start from 3.0T.

People’s Court of Qintang District, Guigang City, Guangxi Zhuang Autonomous Region
Auction announcement (first time)
　　　 The court will hold a public auction on the Taobao Network Judicial Auction Platform (https://sf.taobao.com/0775/12?spm=a213w.3065169.courtList.607.aR5OWv, account name: People’s Court of Qintang District, Guigang City) from 10:00 on December 21, 2020 to 10:00 on December 22, 2020 (except for delays). The announcement is as follows:
　First, the auction object: a Toyota brand small car (crown).
　　　 1. Brand: Toyota brand, vehicle model: TV7253Roya15, vehicle identification code: LFMBEK4B8D0107740, engine number: C737040, vehicle type: small car, color: black, nature of use: non-operation, factory date: September 6, 2013, initial registration date: November 22, 2013, mandatory scrapping period: December 31, 2099, inspection valid period: November 30, 2020, insurance termination date: November 22, 2020, motor vehicle status: illegal and unprocessed, seized, overdue inspection mandatory scrapping flag: November 30, 2023, vehicle registration territory: Nanning City, Guangxi (Nanning Public Security Bureau Traffic Police Detachment Vehicle Management Office).
　　　 2. Details/Status: After preliminary investigation, the vehicle is a 2012 model with a displacement of 2.5L. The vehicle has traveled 106,504 kilometers, is in good condition, and can travel normally. It has no original driving license or Motor Vehicle Registered Certificate. It is mortgaged and is now parked in the compound of the People’s Court of Qintang District, Guigang City.
[Special reminder]:
　　　 1. If the goods in this auction owe property fees, parking fees, storage fees and other expenses shall be borne by the buyer and will not be deducted from the auction payment. Violations, annual inspections, transfer, certificate replacement, replacement, etc. shall be borne by the buyer and handled by the relevant departments. The taxes and fees incurred shall be borne by the buyer. Bidders are requested to consult the relevant departments about arrears, violations, transfer, etc. by themselves.
　　　 2. The auction items are disposed of as they are, and the buyer shall bear the costs of maintenance and maintenance. After the transaction, the buyer needs to go to our court to pick up the auction items by himself, and mail is not accepted. The specific delivery time is subject to the court notice.
　　　 3. If there is any new development in the case, according to the law, this court has the right to suspend the auction or withdraw the auction before the auction starts. During the announcement period, the current description of the auction bid may be revised. Bidders are requested to read this announcement carefully before bidding.
Bidding time, starting price, and security deposit:
　　　 Auction bidding time: 10:00 on December 21, 2020 to 10:00 on December 22, 2020 (except for delays).
　　　 Starting price: 150,000 yuan, deposit: 10,000 yuan, price increase: 300 yuan.
3. Time and method of consultation and display of samples: Consultation will be accepted from the date of announcement to 10:00 on December 22, 2020 (working hours). If you are interested, please contact our hospital (contact number: 0775-4650802) to arrange samples uniformly.
4. Auction method: From the starting price, bid incrementally, one person participates in the auction, and if the bid is not lower than the starting price, the auction will be completed. This auction has a delayed bidding function. Before the end of the auction, if there is a bidder bidding in the last 5 minutes, it will be automatically delayed by 5 minutes.　　
V. Bidder Conditions: All natural and legal persons with full capacity for civil conduct can participate in the bidding. If the participating bidder does not open an account on the auction platform, he can entrust an agent (a natural person with full capacity for civil conduct) to carry out the bidding, but he must go through the entrustment formalities with the court three days before the bidding starts. The entrustment formalities should submit legal and valid certificates. The qualifications can only be entrusted after the court confirms it. After the auction starts, the replacement is invalid. If the entrustment formalities are incomplete or the entrustment formalities are not submitted, the bidding activity is determined to be the personal act of the entrusted agent.
[Right of Preemption]: The owner of the right of preemption shall go through the relevant procedures for exercising the right of preemption in the online auction in our court three days before the auction day. Failure to submit within the time limit shall be deemed to have waived the right of preemption for the subject matter. The parties related to the auction object, the guarantor (pledgee), and the person of preemption can all participate in the auction (except for those that do not comply with the law). If you do not participate in the auction, please pay attention to the entire process of this auction. If there are special provisions on the qualifications or conditions of the buyer in laws, administrative regulations and judicial interpretations, the bidder shall have the prescribed qualifications or conditions. If you participate in the auction because you do not meet the conditions, the bidder shall bear the corresponding legal responsibility.
Sixth, bidding registration method: Taobao network judicial auction platform.
　　　 Before the auction auction, the Taobao online judicial auction platform will freeze the funds in the bidder’s online payment tool account as the required security deposit. After the auction, the frozen security deposit of those who fail to win the auction will be automatically thawed, and interest will not be counted during the freezing period. The original frozen security deposit of the bidder of this subject matter will be automatically transferred to the court-designated account, and the auction balance will be paid into the court-designated account within seven days after the end of the online bidding [Account name: People’s Court of Qintang District, Guigang City, account number: 904412010115831888, account bank: Qintang Credit Cooperative of Rural Credit Cooperative Union in Guigang City, please note for remittance: (2020) Gui 0804 No. 571 auction payment]. If the auction has not been completed, the deposit frozen by the bidder will be automatically thawed, and interest will not be counted during the freezing period. The auction balance can be paid either online through online payment tools or offline through traditional payment methods.
Known defects of auction property: The description and pictures provided by this court on the auction object are for the reference of the bidder only and do not constitute any guarantee for the subject matter. The subject matter is subject to the actual situation of the object, and the court does not bear the guarantee of defects of the auction object.
　　　 Special reminder: Those who are interested should check the sample in person. Bidders who do not check the sample are regarded as confirmation of the current situation of the subject matter.
VIII. Bidder’s liability for breach of contract: If the buyer fails to pay the auction payment within the time limit or fails to go through the handover procedures, the court may rule to re-auction. During the re-auction, the original buyer shall not participate in the bidding. If the buyer rejects the auction after the auction is completed, the advance deposit will not be refunded.
Nine, [risk notice]:
　　　 1. If the goods in this auction owe property fees, parking fees, storage fees and other expenses shall be borne by the buyer and will not be deducted from the auction payment. Violations, annual inspections, transfer, certificate replacement, replacement, etc. shall be borne by the buyer and handled by the relevant departments. The taxes and fees incurred shall be borne by the buyer. Bidders are requested to consult the relevant departments about arrears, violations, transfer, etc. by themselves. Carefully decide whether to buy, and the court shall not bear any liability arising from the inability to transfer.
　　　 2. After the buyer pays all the auction funds, he will go to the property rights department to go through the transfer formalities by himself with the legal documents issued by the court. The costs incurred in the delivery of the auction goods (forced unlocking, goods handling, labor, etc.) shall be borne by the buyer. If the goods are unclaimed, the buyer shall provide a storage space for the goods.
　　　 3. The auction items are disposed of as they are, and the costs of repair, maintenance, etc. shall be borne by the buyer and shall not be deducted from the auction payment. After the transaction, the buyer needs to go to our hospital to pick up the auction items by himself, and mailing is not accepted.
　　　 4. It will take a certain amount of time for the actual delivery of the auction object and the court to lift the seizure. If the original relevant warrant of the auction object cannot be obtained or there is a security interest, the registration of the change of ownership of the subject matter needs to go through the formalities of registration and cancellation or cancellation of other warrants. The time for registration of ownership change will be extended. If the case situation is complicated or the parties cannot be found, the delivery time will be extended and uncertain. The specific delivery time is subject to the court notice. Bidders who have time requirements for the transfer and delivery of the subject matter should carefully consider whether to participate in the bidding.
If you have any objection to the ownership of the above subject matter, please contact this court seven days before the start of the auction. According to the provisions of Article 16 of the "Several Issues of the Supreme People’s Court on the Online Judicial Auction of People’s Courts": If the party cannot be notified, the notice shall be deemed to have been notified after five days of publicity.
11. Bidders must carefully read the bidding instructions issued by our court before auctioning. For bidding instructions and details of the subject matter, please log in to the Taobao auction interface to inquire.
Taobao Technical Consulting: 400-822-2870
Court consultation telephone: 0775-4650802
Report supervision phone: 0775-4650833
Contact address: No. 7, Zhongshan Avenue, Qintang District, Guigang City, Guangxi

　
　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 December 2, 2020

Landmap, a homophonic "blueprint", symbolizes a beautiful plan and prospects. But since it announced its independence on June 26, 2021, Dongfeng’s high-end brand of new energy vehicles, "Landmap", is experiencing the transfer of the No. 3 person after 18 months in office, and sales continue to decline. It has even announced a high-profile learning of the direct-operated + experience store model of Tesla, NIO, etc., and is also transforming into a dealer franchise model. Since its establishment one year ago, Landmap has no "blueprint"?

As a subsidiary of Dongfeng Motor Group, Lantu announced its entry into the high-end new energy vehicle market in 2020, targeting Tesla, NIO, Ideal and other brands. But after experiencing a significant increase in sales in the second half of last year, it seemed to be lackluster, and it encountered Waterloo in the first quarter of this year.

Lantu Experience Store (Zhiliao Car Shooting)

In terms of sales, in the first two months of this year, Lantu’s month-on-month decline has maintained a continuous decline of more than 50%, and the company’s management has also changed. Lantu, which once insisted on "living for users", has now become a sales-only theory. This new energy brand under Dongfeng may have stood at the crossroads of high-end new energy vehicles, and the situation is quite embarrassing.

"Number Three" was transferred after 18 months.

In 32 years, the minister of the Dongfeng system left sadly

According to sources familiar with the matter, Lei Xin, the chief brand officer (CBO) of Lantu, who had served in the Dongfeng department for more than ten years, has been transferred at the end of March this year, and his position has been temporarily taken over by Lantu CEO and CTO Lu Fang.

Lei Xin’s departure, even within the company, seemed very sudden. "It was quite sudden and unexpected," a person familiar with the matter said. "The day before, Lei always had a meeting and deployed relevant work until late at night, and there was no abnormality."

Zhiliao Automotive found that this is another change of position since Lei’s new appointment at Lantu, only about 18 months apart from the last one.

Landmap executive team members: Dongfeng Company Deputy General Manager, Landmap Chairperson You Zheng (third from left), Landmap CEO and CTO Lu Fang (second from right), Chief Brand Officer Lei Xin (first from right), chief operating officer Jiang Tao (first from left) and Chief Financial Officer Shen Jun (second from left)

On July 17, 2020, Lantu held a press conference in Wuhan to announce the launch of the "Lantu" brand and enter the high-end new energy vehicle market. At this press conference, Lantu’s executive team also made its debut to the outside world. This time Lei Xin appeared as the chief brand officer of Lantu for the first time.

Zhiliao Automobile found that whether it was from this press conference or subsequent activities of Landmap, Lei Xin was ranked after You Zheng and Lu Fang, and could be called the "No. 3 person" of Landmap.

This executive, who is so important to Landmap, is a veteran with more than 30 years of experience in Dongfeng. As early as 1990, Lei Xin joined Dongfeng Motor Company as an engineer. Since then, Lei Xin has successively served as the head of the strategic planning department, general manager, and executive deputy general manager of Dongfeng Motor, Shenlong Motor, Dongfeng Infiniti and other companies. As of March 2022, Lei Xin has been working in Dongfeng for 32 years, which can be regarded as witnessing the rise and fall of an automobile manufacturing company.

According to Tianyancha data, from March 23 to April 2 this year, Lei Xin has stepped down from the positions of heads of seven companies, including "Landmap Sales and Service Co., Ltd. Chengdu Branch".

Perhaps one of the main reasons why it has not been widely reported in the industry is that Lei Xin currently has many related connections with Landmap. According to Tianyancha information, Lei Xin also holds important positions in 56 other companies, all of which are related to Landmap.

But it cannot be ignored that the sudden transfer of Lei Xin may be directly related to the dismal sales of Lantu in the first quarter of this year.

It has fallen by more than 50% for two consecutive months.

Only 8% of the annual target was achieved.

Or the main reason for the adjustment

According to the statistics of China Automobile, in the first two months of this year, the sales of Lantu increased by -53.36% and -52.35% respectively. Especially in February, the sales volume of the month was only 740 units, which was the second-to-last result after the mass production of its models, only better than the sales volume in the first month of August last year.

Landscape’s sales growth trend since August last year (Zhiliao Automotive Drawing)

It was not until March this year that Lantu’s sales resumed to more than 1,000 units, but this achievement was also unsatisfactory.

Data from the China Automobile Association shows that Landmap ranked only 13th in the sales of large SUVs in March, not only falling behind the ideal and NIO, but also losing the top 10 last year.

In 2022, Lantu called out the goal of "sales 46,000, production 48,000", which is even more than 3 times that of last year (13,000), but as of the first quarter of this year, the production and sales of Lantu’s first model, Lantu FREE, were 6044 and 3693 respectively, and the completion of production and sales was only 12.59% and 8.03% of this year’s target.

This is a very obvious gap with direct competitors NIO ES6 and Ideal ONE. In the first quarter of this year, NIO ES6 sales were 5064 units, and Ideal ONE sales reached 11,034 units. The sales volume of Lantu FREE in the first quarter is less than the sales volume of the two direct competitors in March.

It can be said that Lantu is gradually falling behind in the domestic mid-to-large SUV market with fierce competition. This may also be one of the important reasons why Lei Xin, as the direct person in charge of market brand, sales, innovation ecology and commodity planning, failed to achieve the expected goals in the first quarter and was transferred away.

The growing gap in sales with its rivals has forced Lantu to transfer executives. This may just be a trigger for Lantu’s strategic adjustment, or a microcosm of the continuous struggles of this new energy brand owned by Dongfeng.

Direct sales to franchise,

Is "living for users" a slogan or a real innovation?

According to Zhimiao Automotive, Lantu is currently recruiting franchisees, trying to share its huge marketing costs in the way of franchises, and quickly expand its channels. This seems to be another major adjustment in Lantu’s strategy along with Lei Xin’s transfer.

Lantu Beijing Experience Store

(Located in Taiyanggong Kaide Mall, Chaoyang District, Beijing, photographed by Zhiliao Automobile)

"Dongfeng Motor has no shortage of funds. What it lacks is top-level design, strategic determination and the determination of leaders. The system and mechanism have not been properly managed, so whether it is fuel vehicles or new energy, Dongfeng Motor cannot do it," the media quoted senior Dongfeng officials as saying.

Behind the personnel turmoil and the adjustment of the direct sales model, it seems that Dongfeng has compromised with Lantu in the embarrassing situation of continuous decline in sales, but this cannot help but raise doubts: Lantu, which "lives for users", is an empty slogan or a real innovation?

At the beginning of its establishment, Lantu claimed to "live for users", positioning "to provide users with a high-end smart electric experience with zero anxiety".

However, whether it is the official launch of Lantu or its product performance over the past year, it seems that there is a lack of innovation, but it is mainly based on following the trend.

According to some media, at the July 2020 press conference, Landmap announced that it would adopt an innovative business model and organizational mechanism to address the six major anxieties of users about electric vehicles, but how to innovate the business model and organizational mechanism and how to solve the anxiety of users were not introduced.

And when Ideal, NIO and other new domestic car-making forces are showing their leading three-electric technology and driverless strength to users, Lantu can only shout "user-centered", and use "new car-making strength" to Pengci "new car-making forces" in words and words.

In the product design of Landscape, there is also a lack of sufficient sincerity to impress users. The first car Landscape FREE actually has a very similar design and positioning to the ideal ONE, but Landscape FREE is not only released more than two years later than its competitors, but also has a more obvious gap in various configurations (for example, the ideal ONE body is larger, the pure electric battery life is 48 kilometers longer than Landscape FREE, and the battery is also higher), while the price of the two cars is almost the same (the ideal ONE starts at only 10,000 more expensive than Landscape FREE).

From positioning to product design, Lantu’s sales decline is no accident. Behind it is the clumsiness and rigidity of a state-owned auto giant’s transformation into an automotive technology company. It also appears to be reflected in Lantu’s executive style.

You Zheng, Deputy General Manager of Dongfeng Company and Chairperson of Lantu

According to the data, the senior management team of Lantu and the deputy general manager of Dongfeng Motor in charge of Lantu, You Zheng, all have obvious professional backgrounds in FAW Group or state-owned enterprises.

"From the perspective of the executive team, the first is very traditional, there are no talents from internet companies and technology companies. The second is that most of them are back-office managers and have no experience as traders," said one securities firm analyst. "[Landmap] is more like a technology company on the surface."

And Lei Xin, who had experienced many Dongfeng companies and was a "generalist" in marketing, sales and strategy, was now transferred, which seemed even more surprising. "How does it feel that the person who really does things has become the blame man," an insider lamented to Zhiliao Auto.

At present, the biggest problem facing Landscape is how to increase sales, but if you give up users and innovation for sales, this may be the practice of "losing watermelon and finding sesame seeds".

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