Deep blue launched a sprint to sell 30,000 vehicles a month.
Original | edited by Ni Yuping | |Jaden
Golden bell cover battery, Contemporary Amperex Technology Co., Limited battery, intelligent driving assistance for parking and navigation, and 159L super-large front spare box … After shouting 21 configurations of "leading at the same level" in one breath, Deng Chenghao couldn’t help but stop and said proudly, "I think I should learn cross talk".
As the CEO of the car, Deng Chenghao made great preparations at this conference, only throwing a number for the last minute, 510Max pure electric version, 135,900 yuan.
Screams and applause swept the stage instantly. In the following three price announcements, the cheers were higher and higher. The leapfrog configuration and preferential prices are impacting people’s nerves.
"In the past, smart headlights only appeared in the best SUVs within 500,000, but now they can be bought for less than 150,000," Deng Chenghao said.
With the increasingly fierce market competition, the pressure is constantly moving down to the 150,000-level market. Now, Deep Blue has officially come to an end and pushed the price to the warning line of 110,000. It will challenge the two heavyweights in this price band: Yuan plus and Yuan Plus, and cut the cake from their mouths.
01
Less than 150,000 cars have a 4K pan-tilt camera.
Many configurations that are rare in the 150,000-class market are put in this car.
The first is the unusual sense of space. Although it is a compact SUV, the wheelbase of 2880mm brings 66% of the car length and 74.4% of the car height. The second row has a seating space of 964mm, providing as much comfort as possible.
There is more than enough storage space. The capacity of the front trunk reaches an astonishing 159 liters, and the trunk has a double storage space of 492 liters, which can accommodate eight 20-inch suitcases.
In terms of cockpit, if the combination of Qualcomm 8155 chip, 16GB of running memory and 128GB of storage space has become commonplace, Deep Blue S05 further provides a 15.4-inch 2.5K ultra-high definition sunflower screen, which can make the left and right deflection angles 15, and is equipped with a 50-inch super-customized AR-HUD holographic augmented reality system.
In addition, the new car is also equipped with 1.3 million pixel intelligent light and shadow headlights, which can be used to cast a 120-inch projection frame, as well as various DIY paintings, symbols and slogans of users.
"In the past, smart headlights only appeared in the best SUV within 500,000, but now they can be bought for less than 150,000," Deng Chenghao announced excitedly on the stage.
Even more eye-catching than the smart headlights, there is also a DEEPAL 4K head camera on the roof. The 48-megapixel camera and 4K HD resolution make it have a shooting effect comparable to that of DJI. The 64G independent storage and electronic anti-shake function also make it have stable imaging and storage.
The addition of the Yuntai camera is an attempt by Deep Blue to integrate into the young group. As soon as the press conference started, this equally young brand did not shy away from trying to capture the ambitions of young people. Deng Chenghao’s keynote for this car is: an exclusive car for Internet aborigines.
4K Zhiqu Yuntai camera can also be optional at the price of 3999 yuan. Compared with its cost, Deng Chenghao described it as a "loser" pricing.
Installing a camera on the roof of the car is not the first way that Deep Blue came up with. Those who also aim at young people have already crossed this road on G3 in Tucki. With the decline of Tucki G3, the exploration of car cameras in the market has come to an end.
However, the demand for camera has always been real and growing.
In the speech on the 10th anniversary of WeChat, Zhang Xiaolong, the father of WeChat, once said that 120 million people published a circle of friends every day, and about 670 million of the published contents were photos. People want to watch and want to be watched, which is almost the normal life of many young people.
And this demand is also changing the direction of the mobile phone industry. IPhone 4, released ten years ago, not only brought a leap in the mobile phone industry, but also made the camera function a match point in the competition of many mobile phone manufacturers.
People always compare the evolution of smart cars with the mobile phone industry. In this new market with infinite convergence of competition, Deep Blue S05 may demonstrate a new track with the camera function.
02
Guarantee delivery and win a new round of market confrontation
When the new energy penetration rate turns over the 50% mark, the market competition will accelerate down. Many car companies have entered the 100,000-200,000 market and seized market share.
President Ai Tiecheng once said in an interview that the range of 150,000 yuan to 200,000 yuan is the last bastion of the joint venture car. Chairman Zhu Jiangming believes that the automobile market in the price range of 100,000-200,000 yuan has a huge base and great development potential.
A team of researchers from Fitch China, a rating agency, said that the range of 100,000-200,000 yuan is likely to become a more intense price war range in the second half of the year.
New cars are also concentrated in this area. Both the first model of MONA in Tucki and the version of Ledao bass have a parking space of 150,000 yuan.
Not long ago, the dark blue GL318 for the light off-road market was just launched, and the dark blue car made persistent efforts to release the compact SUV dark blue S05, which further lowered the price and market to boost sales growth.
Beyond the configuration of the same level, it is necessary to cooperate with a price with enough impact to better play its role. The pure electric version and extended range version of Deep Blue S05 will keep the price at 119,900 yuan to 149,900 yuan.
Among them, the price of the 510-kilometer battery life pure electric version is 135,900 yuan-higher than the 530 exploration version of Yinhe E5 by 100 yuan, and 3900 yuan cheaper than the plus510 beyond version. The former is a "rising star", while the latter is a "champion example" of Ba Ping-these are the two opponents it chose for itself.
Deep blue S05 wants to attack and defend these two popular models in the market at the same time at a tricky price. "After the press conference, I will go out to the factory to screw the screws," Deng Chenghao joked.
According to his disclosure, from the opening of the reservation on September 20 to the closing of the reservation window on the eve of the press conference, Deep Blue S05 harvested more than 16,000 orders.
The temperament of bursting red is faintly revealed. However, in order to become an evergreen product, Deep Blue S05 has to resist the delivery challenge.
Deng Chenghao announced at the scene that the listing will be delivered. On the second day of the conference, the delivery ceremony was held nationwide. "It is estimated that 30,000-35,000 sets of resources can be delivered in 2024", and the model with 4K Zhiqu Yuntai camera is selected. The estimated delivery time is 4 to 8 weeks.
In view of the delay in delivery, Deng Chenghao also said that he would pay 120 yuan a maximum of 10,000 yuan for each day of delay on the basis of the expected delivery date. If the user can’t apply for the national or local replacement subsidy due to the delay in delivery, Deep Blue will also fully compensate.
"Make every effort to ensure production and delivery" has become the current focus of deep blue automobile.
On the production side, Deep Blue Automobile increased its production shifts, Nanjing Smart Factory was adjusted to double shift system from September, and Chongqing Digital Smart Factory started double shift system from early November. At the same time, improve the supply of materials. In the past month, 13 production lines were added to the wiring harness of the whole vehicle, and special battery lines were added to S07 and L07.
03
Realize the ambition of brand upward
Since its establishment two years ago, Deep Blue Automobile has successively launched five models, namely, S07, G318, L07 and S05, covering different product lines from cars to SUVs, and including pure electric and extended range power forms.
Up to now, Deep Blue has only taken 27 months, and the delivery volume has exceeded 300,000 units, which has run a beautiful acceleration in the market.
In the market with saturated competition and tough competitors, Deep Blue Automobile quickly gained a foothold, forming two labels of "youth" and "technology" and becoming a player with distinctive posture and tonality.
It is also an important puzzle of the group in the layout of new energy. In the past, the outside world often compared it with Changan Qiyuan, which is facing the middle and high-end market and joined at the latest, and guessed which brand was closer to Changan Group. Zhu Huarong, chairman of Chang ‘an Group, stood on the platform at the deep blue press conference that day and gave a clear response, "(Three) are all sons".
He further added that "Deep Blue Auto is an important part of Shangri-La’s strategy, and Changan will spare no effort to fully support it, including the time of the chairman, the time of the president and the time resources of the executives. Need people to give people, ask for money to give money, and ask for resources to give resources. "
In other words, Changan Group will generously introduce strategies, talents, funds and many other resources for Deep Blue Automobile to help the Deep Blue brand make further breakthroughs. For Deep Blue Auto, which is still looking for a bigger upward curve, the support and support of the Group will undoubtedly make it even more powerful in the competition.
Relying on Chang ‘an Group’s rich technical reserves and resources, Deep Blue Automobile holds two trump cards, Super Extended Range and Huawei Gankun Intelligent, and is determined to win the market reform of electric equal rights and intelligent equal rights.
With the continuous iteration of super extended range technology, the deep blue third-generation engineering prototype has been off the assembly line, and in the next generation, the average working efficiency of the Force super electric drive reaches 94%; The intelligent range extension of the Force can generate more than 3.85 kWh per liter of oil; The gold bell jar battery will also be overcharged at 5C and 7C in an orderly manner.
Deng Chenghao said that these same root technologies will also empower pure electric platforms and bring about the common development of extended range and pure electricity.
The cooperation with Huawei Gankun Intelligent will also enable Deep Blue to realize the popularization of intelligent driving for all. Not long ago, the Deep Blue S07 was the first model of 200,000-class Huawei Gankun Zhijia, which was the first to break the price barrier of high-class Zhijia. Deng Chenghao revealed that in 2025, Deep Blue will start the first year of intelligent driving, and all models will be fully equipped with L2+ intelligent driving system.
According to the plan, Deep Blue Auto will further improve its product matrix and launch more than 20 new products in the next three years.
In the overseas market layout, deep blue is also a must. According to a report by Thai media Nepal Drives, Deepal entered the Thai market in early 2024 and quickly rose to become the best-selling electric vehicle in Thailand in four months.
In the first half of this year, the sales volume of S07 and L07 in Thailand has exceeded 11,000. Deng Chenghao said that in the future, Deep Blue will further accelerate its global expansion and enter more than 70 countries next year.
The game of building a car has shrunk, and the competition is long and fierce. Everyone feels the infinite approach of the critical point, but they can’t predict the end. Those players who have been established for ten years, the global hegemons are more or less tired. And young brands like Deep Blue Auto have a more flexible figure and amazing explosive power. They are ambitious and eager to try.
In the first nine months of this year, Deep Blue Automobile maintained a high growth trend, with cumulative sales exceeding 140,000 units. Deng Chenghao hopes to sprint the goal of monthly sales of 30,000 vehicles in the fourth quarter of this year.
In the interview, he emphasized that new energy vehicles are not fighting for L4 and L5, but fighting for the ability to popularize and survive. The first person who draws a sword may not win in the end. "Now it is in the stage of reshuffle in the industry, and it will definitely wash out opportunities and wash out heroes."
The dark blue car should look for opportunities in the melee and complete the upward transition.