Huawei Mate7/P7 Sapphire Edition/G7 Price Revealed
At the previous IFA 2014 Consumer Electronics Show in Berlin, Germany, Huawei has released two new models, including the Mate 7 and G7, but the price at that time was the price in Europe. At this China conference, Huawei announced the domestic prices of the Mate 7/P7/G7 three new models. Let’s see if they are your cup of tea.IT HomeWe also broadcast a graphic and text live broadcast of this Huawei China conference. For details, please refer to "Huawei Mate7 China press conference graphic live broadcast".
Huawei Ascend G7 price: RMB 1999.Compared with the tall sapphire version Huawei P7, the G7 is obviously much closer to the people. The G7 still uses the same all-metal nano integrated body design as the Mate7, with a screen size of 5.5 inches and an IPS material. The border width is 2.85mm, and it has three colors of space gray, moonlight silver and dawn gold. In terms of hardware configuration, the G7 uses Qualcomm’s 64-bit processor and is equipped with a 3000mAh capacity battery. Support Huawei power saving technology. At the same time, it supports GPS, Beidou, and Russian Glonass navigation technology. The camera uses a combination of 13 million pixel rear camera + 5 million pixel front-facing camera. Support 4G LTE Cat4.
2. Huawei Ascend P7 Sapphire Edition price: RMB 4688.Huawei Ascend P7 Sapphire version uses a 5-inch sapphire screen, which is more scratch-resistant and wear-resistant than Corning Gorilla third-generation glass. Not only the screen, Huawei P7 Sapphire version also uses a rose gold side border and a laser ceramic back cover. In terms of hardware configuration, it is still 5-inch 1080P resolution, HiSilicon 910T quad-core processor, 2GB memory + 16GB built-in storage capacity; in terms of camera, it is a combination of front 8 million pixels plus rear 13 million pixels.
For more information on Huawei P7 Sapphire Edition and G7, please refer to the relevant reports of IT Home"Huawei Ascend P7/G7 China Conference: High and Low-end Full Layout"
3. Huawei Mate 7 price: 2999 yuan for the standard version and 3699 yuan for the high-end version.Huawei Mate7 as the protagonist of this conference uses Kirin 925 octa-core processor; all-metal integrated body design; 6-inch 1920 * 1080 resolution, using negative LCD display technology. The combination of rear 1300 and front 8 million pixel camera is used. In addition, there are noise reduction headphones, press fingerprint recognition, 4G LTE Cat6 support and other features.
For more information on Huawei Mate 7, please refer toIT HomeThe relevant reports:"Huawei Mate 7 China conference: more detailed interpretation".
Advertising statement: The text contains external jump links (including but not limited to hyperlinke, QR code, password, etc.), which are used to convey more information and save selection time. The results are for reference only. All articles in IT House contain this statement.
How to connect the smart drying rack to Xiao Ai
With the popularity of smart homes, more and more families are beginning to use smart drying racks, and Xiao Ai, as the right-hand assistant of smart homes, has become particularly important to connect with smart drying racks. So, how to connect smart drying racks to Xiao Ai? Next, we will conduct popular science at different points.
First, ensure device compatibility
Before connecting, first make sure that both your smart drying rack and Xiao Ai support smart home connection function and are on the same LAN. Usually, most brands of smart drying racks support connection with Xiao Ai, but it is best to check the manual or official website of the device to confirm compatibility.
2. Use the Mijia APP to connect.
If your smart drying rack supports Mijia APP control, you can connect it through the following steps:
1. Open the Mijia APP and log in to your Xiaomi account.
2. Click the "+" sign on the homepage of the APP and select "Add Device".
3. Find your smart drying rack in the device list and click to connect.
4. Follow the prompts of the APP to complete the network distribution and connection operation of the device.
5. After the connection is successful, you can see the device information of the smart drying rack in the Mijia APP and make relevant settings.
III. Use Xiao Ai for voice control
After the connection is successful, you can voice control the smart drying rack through Xiao Ai. The specific operations are as follows:
1. Make sure that Xiao Ai and the smart drying rack are in the same LAN and have been turned on.
2. Say instructions to Xiao Ai, for example: "Xiao Ai, open the drying rack."
3. Xiao Ai will recognize your instructions and send them to the smart drying rack.
4. After the smart drying rack receives the command, it will perform corresponding operations, such as lifting, lighting, etc.
IV. Precautions
During connection and use, the following points need to be taken into account:
1. Make sure the devices are on the same local area network and the network is stable.
2. Follow the operating instructions and precautions of the equipment to avoid misoperation.
3. If you encounter any problems, you can consult the manual of the device or contact customer service to solve it.
Through the above steps, you can easily connect the smart drying rack to Xiao Ai and enjoy the convenience and comfort brought by smart home.
Hengda Automobile announced that Hengchi 5 will be mass-produced and delivered next month, and the stock will continue to be suspended
Wu Shuying, 21st Century Business Herald reporter, reporting from Guangzhou
On September 16, 2022, Hengda Automobile announced that the Hengchi 5 would be mass-produced at the Tianjin plant on September 16, 2022 and would be delivered in October 2022.
In the announcement, Hengda Automobile said that it will accelerate the development and mass production of other models, and strive to build a national automobile brand with world-leading core technology and world-class product quality.
In a subsequent article published by Hengchi’s official account, Hengchi Automobile said that it has established the concept of "gathering global wisdom and building a national brand", and strives to achieve the goal of world-leading core technology and world-class product quality.
In order to achieve this goal, Hengchi Automobile pointed out that it has tried every means to introduce more than 2,000 international top scientific research talents, established the Global Research Institute and the Global Battery Research Institute, and carried out R & D work simultaneously in China, Sweden, South Korea, Japan and other places. Adopting a global integrated R & D model, introducing international advanced technology, and jointly developing models with the world’s top leaders such as Magna and EDAC.
According to Hengchi Automobile, it currently has world-leading core technologies in the fields of vehicle manufacturing, chassis architecture, intelligent networking, power batteries, and autonomous driving.
In terms of the automotive research and development schedule, Hengchi said that it will accelerate the development and mass production of other models. Hengchi 6 will be launched at the end of this year and mass-produced in the first half of next year. Hengchi 7 will be launched in the first half of next year and mass-produced in the second half of next year. At the same time, we will accelerate the research and development progress of Hengchi 1 and Hengchi 3, and make every effort to build a national automobile brand with world-leading core technology and world-class product quality.
Hengchi Auto’s mass-produced model, Hengchi 5, will start pre-sale at 20:00 on July 6, 2022. On July 30, 2022, Hengchi Auto announced that the cumulative pre-sale order of Hengchi 5 has exceeded 37,000.
Hengchi 5 "innovated" the sales method. According to the sales plan of Hengchi 5, the first 10,000 cars will be given a large profit, and the car will be paid at the time of delivery, and the car can be returned and refunded within 15 days after pickup. All car purchase payments and refunds are in the special account of the notary office.
At the same time as the mass production announcement of Hengchi 5, Hengda also announced the progress of its resumption of trading.
Evergrande Motor is required to publish its 2022 interim results on or before August 31, 2022, while the relevant audit and review work is still in progress. Evergrande Motor said that after the relevant procedures are completed, it will release the 2021 audited annual results and 2022 interim results as soon as practicable.
Evergrande said it would continue to inform the market of all important information in due course. Evergrande has been suspended since April 1, 2022 and has not resumed trading.
Geely Xingyue L will become the world’s first L4 AVP mass-produced fuel vehicle with 1km parking problem.
Xingyue L relies on the (cross-domain) centralized electrical functional architecture first carried by the "CMA Super Matrix" architecture, and realizes cross-domain high-speed calculation and highly integrated collaborative management of functional domains such as power control, intelligent driving control, chassis control and cloud collaboration with the help of the vehicle core super domain controller, making the automatic driving control management more centralized, agile, reliable and safer!
It is reported that the Xingyue L 5G-AVP 1km unmanned parking system is equipped with the world’s first super-domain controller of Texas Instruments and a super-sensing system consisting of 24 sensors covering the whole vehicle, which can calculate the dynamic and static obstacles such as roads, pedestrians, road signs and roadblocks online, and the intelligence exceeds the industry models, bringing users a safe, reliable, worry-free and convenient parking experience. As the first automobile enterprise in the industry to mass-produce this high-level autonomous driving technology, Geely Automobile has demonstrated its strong technical strength.
Demonstrate the powerful strength of technology Geely 4.0 Geely 5G-AVP will realize parking freedom.
Driving and parking in the city has always been a difficult problem. With the continuous increase of car ownership, "difficulty in parking and picking up cars" has become the second biggest pain point after "traffic jam". In order to solve this problem, most car companies are working on automatic parking technology. From the initial ultrasonic radar, reversing image assisted parking, to APA automatic parking using multiple sensors, and then to RPA remote parking technology carried by some new models. As the spokesperson of the powerful strength and the latest technology of Geely 4.0, Xingyue L, combined with the development of the previous stages, has surpassed RPA remote parking technology in its automatic parking technology. At present, it has reached the unmanned parking technology of 5G-AVP 1km, and will explore to enter the parking service stage of AVP intelligent cloud map in the future.
The world’s first 5G-AVP 1km unmanned parking technology, Xingyue L, can currently complete powerful functions such as 100% unmanned driving, obstacle avoidance, intelligent parking space search, autonomous parking and parking within 200 meters round-trip distance through vehicle self-learning. In scenes with fixed parking spaces such as home and office, the vehicle only needs to complete route learning once, and the user can get off the bus in advance, and the vehicle can find the parking space independently to complete parking. When picking up the car, the mobile phone also calls the vehicle to automatically drive to the user’s location, which completely liberates the user from repeated parking.
According to Geely technicians, Xingyue L’s 5G-AVP 1km unmanned parking technology will realize full-scene parking in the underground parking lot, and vehicles will automatically travel to any location. When the user goes out to pick up the car, he can remotely call Xingyue L by tAPPing the mobile phone app, and the car can automatically start, park out and drive to the set pick-up point. When parking after work, the driver can get off early when driving within the automatic parking map. Xingyue L will automatically drive and search for parking spaces, avoid obstacles on the way, and lock the parking spaces, which can realize automatic parking of different parking spaces such as vertical and parallel. After the parking is successful, Xingyue L will automatically take photos and accept the inspection of users. This technology does not need the driver’s participation in the whole process, which truly realizes the complete automatic driving, helps users solve the parking problem and greatly facilitates the user’s experience.
Xingyue L 5G-AVP 1km unmanned parking system has 360TOPS+8TOPS overspeed computing power through the high-speed and low-speed fusion algorithm of 24 sensing elements including 12 ultrasonic radars, 5 millimeter-wave radars and 7 high-definition cameras, and can calculate road information and dynamic and static obstacles in real time, and realize L4-class unmanned driving technology in some scenes and working conditions. According to relevant comparative tests, the unmanned parking technology of 5G-AVP 1km of Xingyue L is superior to the new power star model Tesla Model Y in terms of the farthest control distance and parking function, which greatly subverts the aura of "idol" and reshapes the market’s cognition of China brand high-end SUV.
Evolvable Xingyue L with FOTA upgrade will realize L4 AVP driverless technology.
Geely Automobile is one of the first automobile enterprises to obtain the license of intelligent networked automobile test in the Yangtze River Delta. It has accumulated rich technology and experience in the field of automatic driving. It not only took the lead in popularizing L2 intelligent driving assistance system to its vehicles, but also became the first China brand to realize the full-scale mass production of L2 intelligent driving technology. Moreover, the allocation rate and market share of newly-produced L2 intelligent driving vehicles in the industry reached the first place, benefiting the intelligent travel life of millions of users.
In the completely unmanned scene, absolute accurate positioning and low delay are needed to ensure driving safety, which requires high-precision maps to reach centimeter level. In recent years, Geely has comprehensively laid out the field of commercial satellites, consolidating the underground structure of the integration of heaven and earth. With the formation of Geely’s low-orbit satellite layout, the navigation accuracy will be improved to centimeter level, providing systematic positioning services for future high-level intelligent driving. This time, the 5G-AVP 1km unmanned parking technology carried by Xingyue L is an overall improvement of Geely brand parking technology. In addition, with the FOTA upgrade and evolution of the whole vehicle with full functional domain, it is believed that the parking service function of AVP intelligent cloud image will be realized soon.
As the new flagship of SUV under the CMA framework of Geely Automobile, Xingyue L will be the first safe and intelligent fuel vehicle to reach L4 level, breaking the boundary between old and new forces and opening a new stage of intelligent driving, and its subversive strength is increasingly expected. In the future when 5G, sensor technology and infrastructure become more mature, cars will be smarter. Xingyue L, which is homologous to the whole world and can be upgraded and evolved by FOTA, will surely promote the further improvement of driverless technology, and continuously evolve in the direction of automation, bringing more, higher, faster and stronger cutting-edge intelligent technologies to the people, which is bound to detonate the new trend in the mainstream market.
Fuel vehicles and electric vehicles set off a decisive battle: many people call for an extension of the exemption from the purchase tax for new energy vehicles
On April 1, the China Electric Vehicle 100 Forum (2023) was held in Beijing.
As an annual industry event for the new energy automobile industry, this forum brought together guests from various fields such as automobiles, energy, transportation, cities, and communications to discuss in depth the development situation of the global automobile industry, the high-quality development path of new energy vehicles, the development strategy of China’s intelligent connected vehicles, the development trend of the core industrial chain supply chain such as power batteries, the trend of new generation automobile consumption change, the coordinated development strategy of automobiles and energy, and the new transportation energy security system.
Compared with the 100 Forum in previous years, this year’s forum, the guests paid more attention to the topics of new energy vehicle infrastructure building, autonomous driving commercialization landing, and vehicle-road collaboration.
At the same time, many attendees also called for the extension of the new energy vehicle purchase tax exemption policy to stabilize the high-quality development of the industry.
Fuel vehicles and electric vehicles set off a decisive battle
In the past few years, the new energy automobile industry has rapidly heated up and become an important bright color in the process of high-quality development of the automobile industry. The gradual increase in the market penetration rate of new energy vehicles has also brought a significant impact to the traditional fuel vehicle industry.
Recently, influenced by multiple factors, there has been a price chaos in the automotive market, with most fuel vehicle companies cutting prices at an unprecedented rate, causing heated discussions on the whole network.
At the China Electric Vehicle 100 Forum (2023), Ouyang Minggao, vice chairperson of the China Electric Vehicle 100 and an academician of the Chinese Academy of Sciences, made a judgment on the current industrial landscape.
He said that the current new energy vehicle market is fully squeezing the fuel vehicle market, and the entire fuel vehicle industry chain is under pressure. The competition between the two has kicked off a decisive battle.
Ouyang Minggao believes that the current new energy vehicle industry is characterized by "rapid growth and lack of profit", while fuel vehicles are "lack of growth and profit". Although the cost of new energy vehicles is still higher than that of fuel vehicles, the brand, influence and premium of new energy vehicles are rising, and the premium of joint venture fuel vehicles is declining. High-quality new energy vehicles can compete with the price of joint venture fuel vehicles.
"The camp of new energy vehicles continues to expand, and you are chasing after me. The competition has entered the stage of positional warfare, and the market has entered the stage of survival," Ouyang Minggao said.
Faced with the close competition between gasoline vehicles and electric vehicles, Mary Warlick, deputy director of the International Energy Agency (IEA), judged that by the mid-2020s, electric vehicles will achieve cost parity with traditional gasoline vehicles.
At the same time, the development of new energy vehicles has also brought a linkage effect to various related industries. Zou Ji, CEO of Energy Foundation (China) and President of China, believes that full electrification is an inevitable choice for high-quality development, pollution reduction and carbon reduction.
"According to the very conservative development goal of electric vehicles, by 2030 our country’s oil dependence is more than 70%, of which 13% can be replaced by electric vehicles. But according to the rapid development of these two years, it may far exceed this proportion. According to the oil price of 110 US dollars/barrel, at least 50 billion US dollars of imported oil expenditure should be saved a year." Zou Ji judged that promoting the full electrification of the automobile industry is not only good for traffic emission reduction and energy security, but also has great economic benefits.
The full marketization of new energy vehicles still faces challenges
Despite the significant growth rate and promising prospects, the current new energy vehicle industry still faces many challenges.
Wan Gang, chairperson of the China Association for Science and Technology, concluded that the comprehensive market-oriented development of domestic new energy vehicles faces the following challenges:
First, the development of comprehensive marketization is uneven and inadequate, and product performance and quality are still difficult to meet consumers’ needs for all-weather and all-scenario use.
Second, the progress of new energy commercial vehicles is slow and the market penetration rate is low.
Third, compared with the rapidly growing market demand for new energy vehicles, the infrastructure building of charging, hydrogen refueling networks, and vehicle-road coordination is still relatively lagging behind.
The fourth is the bottleneck of industrial development, including high prices of basic resources, poor supply chains, and some technical constraints.
Fifth, the bottleneck of industrial technology constraints. Including power battery upgrades, vehicle-grade chip shortcomings, power electronics architecture reconstruction, intelligent operating system research and development, as well as low-carbon development planning, carbon footprint research shortages and other issues.
Therefore, at this forum, Wan Gang suggested that the environmental adaptability, safety, and economy of pure electric vehicles should be continuously improved; basic research such as all-solid-state batteries and new system batteries should be continuously promoted; charging efficiency should be improved to further meet the needs of the whole climate and all scenarios in the market.
Xin Guobin, a member of the Party Group and Vice Minister of the Ministry of Industry and Information Technology, analyzed the changing trend of the new energy automobile industry pattern from an international perspective.
He believes that in the international situation, the rise of anti-globalization and trade protectionism has threatened the stability of the automobile industry chain and supply chain, affecting international exchanges and cooperation. At the same time, domestic automobile consumption has been relatively sluggish this year, and the pressure on the stable operation of the industry has increased.
"The automotive industry has typical international characteristics, and new energy vehicles need cross-regional and cross-industry collaboration. We will continue to adhere to the principles of openness, cooperation and win-win, and create a market-oriented, rule-of-law and international business environment. Strengthen exchanges and cooperation with other countries in the fields of new energy vehicle technology innovation, trade and investment, standards and regulations, and contribute positive forces to the modernization of China’s automotive industry and inject new impetus into the recovery of the world economy," Xin Guobin said.
Focusing on the future of industrial development, Chen Qingquan, an honorary professor at the University of Hong Kong and an academician of the Chinese Academy of Engineering, believes that in the second half of the automotive revolution centered on intelligence, special attention should be paid to automotive chips and operating systems.
"The software and hardware systems involved in the future car are not covered by one industry, and should be integrated across borders." Chen Qingquan believes that the second half of the automotive revolution is intelligent, networked and shared, and its main core technologies are automotive chips and operating systems.
Call for Extension of New Energy Vehicle Purchase Tax Exemption
After recognizing the many challenges facing the development of the new energy vehicle industry, a number of industry players called for an extension of the new energy vehicle purchase tax exemption policy at this forum.
Among them, Meng Xia, CEO of Volkswagen passenger car brand China and head of group sales of Volkswagen Group (China), said that despite the short-term slowdown in market demand, Volkswagen is confident in the continued recovery of China’s auto market. In order to promote the sustainable and healthy development of the industry, it is called for extending the purchase tax exemption period for new energy vehicles beyond 2023 and formulating a relatively stable policy framework.
It is reported that at the press conference on the theme of the "Authoritative Department’s Opening" series held by the State Council Information Office on March 1, Vice Minister of Finance Xu Hongcai once again mentioned that new energy vehicles purchased in 2023 will continue to be exempt from vehicle purchase tax.
But in fact, automakers’ calls for continued policy support go beyond that.
Wang Chuanfu, chairperson of BYD, said at the China Electric Vehicle (2023) 100 Forum that the automobile market is changing every day, but the trend of electrification will not be reversed. At present, the timetable for the full electrification of automobiles in our country has been advanced and the process is accelerating. In order to accelerate the modernization of the automobile industry, it is hoped that the purchase tax reduction policy for new energy vehicles will be extended until 2025.
Everyone is watching
This article is from the WeChat official account:Chaos University (ID: hundun-university)According to Li Shanyou’s lecture notes in February 2020, the author: Li Shanyou (founder of Chaos University), the original title: "You attack to the death, but you can’t fight a department of giants? After Wang Xing cut three knives… | Classic Good Lesson", the header picture comes from: Screenshot of "Flowing Golden Years"
Many start-up company owners like to put the phrase "nothing unexpected, only impossible" on the wall, thinking that as long as you have a great dream, you will be able to achieve it.
But we often overlook that starting a business is for survival, not to die in competition. Competition is just a part of entrepreneurship, and there is no need to force yourself to attack the giants head-on unless it is a last resort.
In the competition, how to use the weak to overcome the strong is the first proposition for everyone. So, how to solve the problem?
In fact, God has left a "back door" for entrepreneurs
Take the horizontal axis as the market and the vertical axis as the technology to draw a simpleValue network model:
There is no doubt that incumbent companies often occupy the best technology, the best customers, and stand in the most dazzling value network – this is the mainstream market. The marginal value network composed of edge markets and edge technologies is often ignored by everyone.
Imagine you are a start-up, into such an existing competition landscape, will choose the mainstream value network, or the edge value network?
In real life, the vast majority of entrepreneurs will enter the mainstream value network market because it looks the most fertile and the least risky. But in fact, the emerging marginal value network is the best window of opportunity for entrepreneurs.
To follow or to destroy?
Going back to the value network model just now, if you choose the mainstream value network, you obviously adopt a follow-along strategy, thinking that you are more courageous than the giants of the mainstream market. If you choose the emerging value network, you adopt a strategy of disruptive innovation.
A common saying is that entrepreneurs feel they are more productive and have better values, so they can win by putting their lives on the line to compete with a division of a large company.
However, if you go outside Alibaba and Tencent buildings at 2 a.m., you will find that these giant companies are still shining brightly at night, with amazing combat effectiveness and efficiency.
So, don’t think it’s good to be diligent. Many times, we are very diligent just to cover up our laziness in thinking. As Wang Xing said, most people are willing to do anything to avoid thinking.
What are the differences between the two strategies?
In "The Innovator’s Dilemma," Christensen studied the 20-year history of disk drives and statistically said,If you compete head-on with the giants, the success rate is only 6%. If you are the first to enter an emerging value net and adopt a disruptive innovation competitive strategy, the success rate will be as high as 37%, a six-fold difference.
So we say,The first law of entrepreneurship is better than better.This is the simplest and most direct explanation of the thinking model of dislocation competition.
There is a line in Good Strategy, Bad Strategy: "For a start-up, it’s not that you don’t have a chance. You have to find areas where your strengths and weaknesses are avoided. Make your strengths longer and your weaknesses less important." This is misplaced competition.
Meituan: Specializing in "chicken ribs", leaving the fat for BAT
Meituan did group buying in the early days, when the first giant in the field of e-commerce was Ali. When I studied the Meituan case, I was very shocked that the first consideration of Wang Xing’s entrepreneurship in 2010 was how to compete with Ali.
He has successively proposed two theories of dislocation competition:
Four vertical and three horizontal
Wang Xing said that there are four areas in the Internet: information, communication, entertainment, and business.
In the Web 1.0 search era, there are giants in these fields, such as Baidu in information, Tencent in communication, Shanda in entertainment, and Alibaba in business. Therefore, he must go to the Web 2.0 era to find opportunities.
In the era of Web 2.0 social media, the giants in the information field include Sina Weibo, Renren in communication, and Kaixin001.com in entertainment. Is there any opportunity in business? Therefore, in this field, he made Meituan group buying against Ali, which is the positioning of 2010.
AB classification
In competition, we often have the illusion that the giants stand in front of us like mountains, so that you see the ecosystem where the giants are located as all possibilities. In fact, this is a huge illusion.
For example, most e-commerce companies are eyeing Ali to compete. But Meituan put forward a theory called AB classification:
First of all, based on whether supply and performance are online, we make a cross-cutting knife. Supply and performance are Tencent (Category A) online, and Ali is offline(Category B)…
In category B, there is a more beautiful second knife: Ali is a physical e-commerce, and there is another possibility besides physical e-commerce that is a life service e-commerce. For example, takeaway is a life service e-commerce, and selling books, home appliances, and clothes is a physical e-commerce.
This knife is very beautiful. Most people limit e-commerce to the field of physical goods because Ali has done physical e-commerce. But Meituan cut this second knife, allowing you to see a completely different world.
In life service e-commerce, there is also a third knife: off-site life service e-commerce and local life service e-commerce.
Wang Xing’s analysis is very interesting, saying why do life service e-commerce instead of physical e-commerce? Because if you compete directly with Ali’s Juhuasuan, you have to have logistics, which is a very high cost for the start-up company.
Second, life service e-commerce is a non-standard product, a dirty and messy hard work, with low gross profit, so giants often disdain to do it. Meituan Wang Huiwen said:
"We have fallen in love with low-value things. How can BAT be interested in something that is not very profitable, difficult and slow. We specialize in chicken ribs and leave fat to BAT."
Looking back, what are the choices of other group buying websites at the same time? In 2010 and 2011, 58% of companies chose physical e-commerce. They were not killed by Meituan, but by Ali Juhuasuan.
In 16 years, Caijing interviewed Wang Xingshi and asked: Did the emergence of Meituan and Didi bring changes to the original BAT-led Internet order?
Wang Xing said: The law of competition in the Internet field has not fundamentally changed. It is not to squeeze out the original people in the original field, but to expand the new battlefield, and new players occupy the new battlefield. Innovation is always on the edge.
Wang Xing’s words are very wonderful. This is the power of the marginal value network.Innovation is always on the periphery.If you can’t see perfection, it’s because you’re too close to the picture.
Theory, is it really useful? "After being killed by the giant, I was reborn in a dislocation"
Many people ask me, Professor, Meituan is a successful giant, so is dislocation competition useful for small businesses? Is it useful for entrepreneurs?
Here, I would like to proudly invite a classmate to tell my story. Her name is Sister Deng, and she has used this theory to lead her company out of weakness and rebirth.
In 2010, I founded ROYMAX.(Wimes)LED company, launched a patented product, Apollo(LED three-sided luminous candle light), the turnover of single products reached 10 million.
But soon, the giant entered the market and beat our 68 yuan product with a 9.9 yuan congeneric product, causing our sales to plummet by 70% and being crushed by the giant.
Almost overnight, my ten-year savings were wiped out. Why is it that I am obviously different, but still being crushed by the giants?
On an occasional occasion, I learned the theory of "misplaced competition" and understood: "The difference is the difference between different value networks. The difference between the same value network is only better.
So, we started again, re-analyzed the market, positioned ourselves, and did succulent plant lighting and Jedi rebirth. How did you do it?
rough cut market
First look at the LED category map, divided into general lighting, medical lighting, agricultural lighting, and special lighting.
At that time, general lighting was already a red ocean market. Medical lighting was all for hospitals, and we couldn’t reach it in terms of professional technology. Special lighting refers to the aviation, aerospace, and marine fields, and it was difficult for us to enter the market. But there is still one area left, and we seem to have a chance – agricultural lighting.
Slice niche
Then we can divide the agricultural planting lights into breeding lighting and planting lighting. Aquaculture lighting because I was not familiar with it at the time, I couldn’t do it.
Planting lighting giants mainly serve B-end users, and Philips has launched a comprehensive solution that has eaten up this market.
It can be seen that the opportunity can only be found at the C end. The C end requires flower and fruit lighting and succulent lighting. Because of the wide variety of colors, flowers need to be matched by many different spectra. At that time, our resources were insufficient, so we had to give up.
The pain point of succulent plants is the slow growth cycle and single color, which can be satisfied by our products. And in this field, compared with giants, as a start-up company, we have structural advantages: flexible market, online and offline simultaneous operation; startups with few personnel and efficient organization; product iteration speed is very fast.
Through layers of analysis, we finally found the edge industry that this giant could not see, see, or do – succulent lighting, competing in a dislocation.
In the end, we occupied 60% of the market share, and the 18-year turnover exceeded 50 million, becoming a leading enterprise in the field of Taobao and Tmall horticultural lighting.
This is the power of the theory of misplaced competition, and by applying it, I can make change happen in the present moment.
Summary: Better than better, better than different
In an environment where leading companies have established a dominant advantage, any me too product will be reduced to chicken ribs. Don’t exaggerate your execution, don’t exaggerate your efforts, and don’t exaggerate your efficiency. The efforts and efficiency of today’s giants are much greater than ours, which is unimaginable.
Therefore, entrepreneurs need to keep in mind the misplaced competition model of "better than different".
The dislocation competition is not to be weak, but to make the chessboard bigger. To make the chessboard bigger, not in the same plane, but after the breakdown, it becomes a higher dimension and becomes bigger in a higher dimension.
This article is from the WeChat official account:Chaos University (ID: hundun-university)According to Li Shanyou’s lecture notes in February 2020, the author: Li Shanyou (founder of Chaos University)
Didi’s management loopholes deserve further investigation, and two executives were removed from the national ride-hailing business
CCTV News:In response to some netizens’ doubts about the problems of the police in the process of solving the case, the Wenzhou Public Security Bureau immediately organized personnel to carry out an investigation. After questioning the reporter Zhu Moumou and the family of the victim, reviewing the video and report records of the police reception hall, and reviewing the relevant communication records, the police issued a notice saying that there was no "case will not be filed without the license plate number and the driver’s phone number."
At 16:22 on August 24, the victim’s friend Zhu Moumou went to Yongjia County Shangtang Police Station to report the case. The police used Zhu Moumou’s mobile phone to communicate with Didi customer service. After indicating the identity of the police, they hoped to learn more from Didi customer service. Regarding the relevant information of the owner and vehicle of the hitchhiker taken by the victim, Didi customer service replied that the security expert would intervene and asked to continue waiting for a reply.
At 17:13, Didi customer service reported to the police that the victim had cancelled the order at 14:10 after booking a ride at 13:00 and did not get on the bus. The police questioned that the order could be cancelled halfway through the ride, and again asked to know the driver’s contact number or license plate number for easy contact, but failed. At around 17:30, the family of the victim also went to the police station to report the case.
Xie Zhangan, Chief of the Propaganda and Education Section of Yueqing Public Security Bureau: "At around 5:30 pm on the 24th, the family of the victim came to our Yueqing Hongqiao police station to call the police. Her father and his grandfather came over. Her father said that her daughter lost contact, and the police briefly understood the situation. At about 5:36, the police contacted Didi customer service. When the police contacted him, Didi customer service said that it would take about 3 to 4 hours to inquire about relevant information. The police said that the situation was more urgent. According to the police, Didi Company said that the situation could be expedited. At 5:49, Didi Company came back and said that we needed a police card and a letter of introduction, and then the police forwarded the relevant procedures to Didi Company. The relevant emails arrived. At 6:13, Didi sent us their inquiry, the license plate of Didi and the basic information of the driver. "
The license plate number provided by Didi does not match the registered license plate number.
According to the police report, the license plate number information provided by Didi was consistent with the license plate number of the vehicle seized by the police the next morning. It is worth noting that the apology statement issued by Didi said that the license plate issued by the suspect Zhong was temporarily forged offline. That is to say, when the license plate number of the crime was provided to the police on the 24th, Didi should have known that the license plate number was inconsistent with the license plate number used by Zhong when registering. This shows that Didi is fully capable of knowing the driver, and it is worth investigating what kind of management loopholes exist in the end.
Didi will start the national offline ride-hailing business tomorrow
On the 26th, Didi Chuxing announced that since 0:00 on August 27, it will offline the Hitch business nationwide, removing the general manager of Huang Jieli’s Hitch business department and the vice president of Golden Red customer service. Didi Chuxing said that after the Hitch business goes offline, the company will reassess its business model and product logic internally.
Concerts across the country have set off a craze, how to make star traffic a city retention
The weather is getting cooler, and the concerts are still hot. Since the beginning of this year, Mayday, Liu Ruoying, Liang Jingru, Wu Bai, Ren Xianqi, TFboys and other celebrities have started singing in Chongqing, setting off waves of craze. Looking across the country, "Go to a city for a concert" "Spend 500 to buy Wu Bai’s tickets and sing 500 to Wu Bai" and other hot searches have emerged one after another. Next, there are many concerts to be sung, and some venues have been scheduled until 2025…
Behind the explosion of the concert is healing, feelings, and the chemical reaction brought about by the release of long-suppressed demand, but with it, there are also chaos such as "unable to grab tickets", "strong real-name system out of shape", "poor singer condition", "fans shouting refund tickets on the spot". What new changes have emerged behind the popularity? When the concert fever enters the second half, how can the traffic become the "retention" of the city?
From chasing stars to pursuing "healing" concerts into a collective carnival
"I can’t grab it, I can’t grab it at all." This past weekend, Wu Bai started singing in Chongqing. Citizen Hu Lisa is an old fan of Wu Bai and especially wants to participate in the "chorus". Unfortunately, she didn’t get tickets for both games. No matter how many strategies she did before, such as turning off all the programs on her mobile phone and finding the place with the best signal, there were too many people grabbing tickets. "Instead, it was my friend, a passerby fan who got it."
More and more "passersby fans" are entering the concert scene, which is a new phenomenon this year. They often don’t chase stars, just to enjoy the atmosphere. "I haven’t seen a concert for three years. This time at the door of my house, I have to arrange it no matter what, and focus on a happy one." After watching the Mayday concert, Chongqing audience Chen Han hurriedly sent a set of photos to Moments, and the happy trip ended successfully.
Zheng Xiaolin, a Guangzhou-based spectator, has seen three concerts a month. "It’s really relieving," she said. When she walked into the venue, she saw the crowd dressed up to watch the concert and the smiles on everyone’s faces, she felt "the moment is so good" and instantly forgot all troubles. At the scene, there will also be a certain lyric that makes her chest feel like it was hit, "the resonance is especially strong."
Happiness and healing have become high-frequency words for watching concerts. The crowd at concerts can bring a short-term emotional release, and even if they are not chasing stars, people can get healing here. To a certain extent, watching concerts has gradually changed from an internal carnival of fan groups to a collective carnival of public participation.
In this regard, Yang Yongfeng, an associate professor at the School of Geography and Tourism of Chongqing Normal University, explained: This is the inevitable result of the concentrated release of market demand for large-scale cultural and entertainment activities after the three-year epidemic. "Previously, people were confined to a small family or unit space, and they had a thirst for inner emotions and group connections, and they needed a leisure method similar to a concert to release and resolve."
The market has also captured this mentality of the public. Since the beginning of this year, performance venues across the country have increased the number of performances to "seamless". Take the Mayday Chongqing concert as an example. From September 22 to 24, the Chongqing Olympic Sports Center held three consecutive days and three consecutive games, 120,000 fans flocked to the venues. "After mastering the audience’s love for concerts, the performers have more confidence. It is normal to have dense performances." Yang Yongfeng said that this is the law of the market economy and the need for economic and social development.
The audience called out "rollover scene"
The concert has frequent negative reviews
At the same time as the popularity, there have also been some chaos. Since the second half of the year, many negative news and comments about the concert have been trending. For example, the TFboys Xi’an concert saw a phenomenon of "scalpers" hyping ticket prices. Shortly after the official announcement, the first row of tickets was fried to tens of thousands of yuan. On the day of the concert, there were also conflicts between fan groups over the competition for the support venue.
Yang Yongfeng believes that there is a disorder in the ticket management of many concerts, and the emergence of "scalpers" not only damages the rights and interests of consumers, but also directly causes market chaos. Most of the concert audiences are young people, and everyone’s safety awareness is relatively lacking. Emotions are easy to get excited, coupled with the imperfect security mechanism of the organizers, unclear rights and responsibilities, etc., which can easily make the scene lose control.
On the other hand, the quality of some concerts has aroused doubts among netizens. At Liang Jingru’s concert in Nanjing, more than one audience member reported encountering "pillar tickets" and the location was occupied; at the Chengdu concert, Xue Zhiqian had to stop halfway due to fever and tonsillitis; Miriam Yang’s Xiamen concert, the 580 yuan ticket seats were so dirty that fans did not dare to sit; Jay Chou’s Tianjin concert was suspected of being trapped in props for 20 minutes; at the Hainan "Diva Night" concert, the audience complained that "the song could not be heard clearly and the sound effect was poor"… In this regard, Yang Yongfeng said that there were many performances, heavy tasks, and after the high-intensity "special forces" performance, the singer would inevitably be in poor condition; the organizers blindly pursued economic interests or the pursuit of scenes, lacked control over the status of the guests, and ignored the audience’s feelings; The equipment was not well maintained, the seating arrangement was unreasonable, and the effect was also reduced. If a concert with the selling point of "star effect + live experience" finally brought such an experience to everyone, it would only consume everyone’s enthusiasm and chill the fans.
Go to a city for a concert
How to turn traffic into city "retention"
Although there are a series of practical problems, it has to be admitted that the intensive holding of concerts has brought real popularity and consumption power to the city.
According to the China Performing Arts Association’s observation of the first quarter of this year, one of the new trends in concert ticket sales is that the proportion of consumers who buy tickets to watch performances across cities has increased significantly, with an average cross-city viewing rate exceeding 50%. Industry insiders believe that compared with simple tourism, concerts attract more "gold content". The data also confirms this – before and after the Mayday Chongqing concert, the number of views of Chongqing hotels, restaurants, etc. rose rapidly, and it was difficult to find a room in the hotels around the Olympic Sports Center; TFboys Xi’an concert ticket revenue was 35.76 million yuan, which directly drove 416 million yuan in tourism revenue; Ele.me data shows that on October 12, Jay Chou’s Shanghai concert, the day-on-day ratio of Shanghai supper takeout increased by 24%. " Concerts are comprehensive activities that integrate culture, entertainment, and economy. They have a strong’spillover effect ‘. Not only can they bring in considerable ticket revenue, but they can also gather a large number of passengers in a short period of time, driving the development of transportation, accommodation, catering, tourism, and other industries.
It is understood that in July this year, the National Development and Reform Commission issued "Measures for Restoration and Expansion of Consumption", which mentioned that it is necessary to promote entertainment and sports exhibition consumption. The countdown will start in 2023, but the popularity of concerts continues. According to Barley Network data, 129,000 people marked Li Ronghao’s Chongqing concert "want to see", Zhang Huimei’s Chongqing concert reached 271,000 people, Eason Chan’s Chengdu concert 743,000 people were hot to grab, and some popular performance venues have been scheduled to 2025.
How can the concert develop in a healthy and orderly manner next, and truly turn the traffic into the city’s "retention"? The first priority is to ensure safety. Yang Yongfeng said that local governments should make advance predictions and responses to problems that may affect safety and stability. The police, enterprises, and the police and the public work closely together to truly establish institutional safety management measures to effectively detect, prevent and reduce hidden dangers from the source.
Secondly, organizers should strengthen ticketing management. Yang Yongfeng suggested that large-scale concerts implement a real-name ticket purchase and real-name admission system, and establish a refund mechanism. It is also necessary to plug policy loopholes, squeeze the space for "scalpers" to speculate on tickets, and make "strong real names" real and real, so as to truly solve the problem of concert ticket buying. Guide the fan group to establish correct values and cultivate a healthy star-chasing culture.
"After this wave of fast-paced and hot topics, the concert market will gradually stabilize." Yang Yongfeng believes that in the future, concerts should combine local characteristics to promote the integrated development of "people’s livelihood + cultural performance + industry", expand and strengthen the concert industry chain, and extend the huge flow of people it brings to the entire cultural tourism consumption chain such as scenic spots, hotels, restaurants, and shopping, so as to fully release the "spillover effect" of the concert economy.
Changan once again empowered Avita to cooperate with Huawei, and Avita became a big winner
Recently, Changan Automobile and Huawei signed an "Investment Cooperation Memorandum" in Shenzhen. Xu Zhijun, chairperson of Huawei, Yu Chengdong, executive director of Huawei and chairperson of BU Intelligent Vehicle Solutions, and Zhu Huarong, chairperson of Changan Automobile, attended the event. According to industry analysts, the cooperation between the two parties will further release technological benefits for the domestic automotive industry, and Avita, as a smart model jointly built by the two parties, may enjoy priority to empower.
After all, the reason why Avita, as an emerging smart car brand, can quickly make a name for itself in the domestic market is inseparable from Changan Automobile, Huawei, and Ningde Times, which respectively empower Avita Technology in the fields of vehicle research and development, smart car solutions, and smart energy ecology. Take Avita’s two flagship models as an example, Avita 11 is fully equipped with HI Huawei full-stack smart car solutions, and with strong strength, it has become the world’s first car brand to reach Mount Everest with intelligent driving. The subsequent iteration of Avita 12 is a new benchmark for global luxury smart electric vehicles.
According to the official data released by Avita, in November this year, Avita 11 delivered a total of 4,080 units, and at the same time, sales are also steadily increasing. And Avita 12, which went on sale on November 10, orders exceeded 20,000 units in November, and mass deliveries are about to start. At the same time, Avita launched its two flagship models in the Thai market to show overseas fans the charm of China’s intelligent luxury, and its overseas strategy is steadily advancing.
From the "Memorandum of Investment Cooperation" signed by Changan Automobile and Huawei in Shenzhen, Huawei plans to integrate the core technologies and resources of the smart car solutions business into the new company. Changan Automobile and related parties will intend to invest in the company and jointly support the company’s future development with Huawei. The new company of Huawei’s car BU business will continue to serve customers with high quality, and work with partners to promote the innovation and leadership of smart car technology and promote the prosperity and development of the automotive industry.
From the perspective of the shareholding structure of the new Huawei Car BU company, Changan Automobile, as the only shareholder at present, has a relatively large say in the new company. Furthermore, based on the previous experience in building the Avita brand, the deep coordination and strategic cooperation between Changan Automobile and Huawei this time will be a further innovation and sublimation of the CHN model. Next, the new Huawei Car BU company is likely to tilt more core technologies to Avita, help its existing models OTA upgrade, and empower new smart driving models.
Next, Avita will use the technology of Changan Automobile and Huawei to create a more user-friendly smart travel experience for the majority of users, and at the same time set an example to show the world the smart driving strength of China’s own brands.