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1905 movie network news On December 26, the "Adventure Departure, Stubbornness to the End" roadshow came to Zhengzhou, and walked into the two campuses of North China University of Water Resources and Hydropower and Zheng Dashengda School of Economics and Trade Management to have a close exchange with thousands of students. It is reported that on the day of the event, many students queued outside the door early, ready to see the main creator’s style. The whole event was full of enthusiasm and extraordinary atmosphere. Wu Mengda, Zhao Jinmai, and Mike Sui, the stars of "Wandering Earth", appeared on stage, setting off the climax of the entire event. The main creators revealed the story behind the shooting of the film on the spot, and also participated in the interaction of the topic of "me and my stubbornness" and shared their own short stories about stubbornness. The movie "Wandering Earth" will meet with audiences across the country on

　

The roadshow scene was full of surprises, and the main creator arrived to review the shooting process

After the start of the event, two trailers and two features of "The Wandering Earth" were screened for the students at the scene first. At the same time, a positive clip of "The Wandering Earth" that has never been exposed was also shown up the ante. Although the clip is still in the confidential stage, judging from the exclamations of the students at the scene, this clip is "not simple"! As the pictures were broadcast one by one, the scene broke out into warm applause, and many students said they couldn’t wait to watch the positive film!

After the screening, "The Wandering Earth" stars Wu Mengda, Zhao Jinmai, and Mike Sui officially took the stage. Mike Sui said hello in pure Henan dialect and immediately got closer to the audience. Facing thousands of students, the three expressed their pride in being a part of Chinese science fiction films. Mike Sui first said: "The original work of" The Wandering Earth "is very magnificent, and the director Guo Fan is about to take the first step in Chinese hard science fiction. I am honored to be able to participate in it." And shouted: "My little heart can’t take it anymore."

Zhao Jinmai, a young actor born after 2000, used five "truths" at the scene to express his luck to join the crew of "Wandering Earth", and thanked the seniors for their care during the filming. Through this shooting experience, he learned a lot of secret techniques. "Every actor in" Wandering Earth "worked very hard. Zhao Jinmai’s costume is nearly 40 kilograms, and the descendants are three centimeters shorter when he wears it." Mike Sui quipped, which shows that every participant in front of and behind the screen of "Wandering Earth" worked hard.

Wu Mengda led the fan girl to scream, stubborn experience won applause, and thousands of people shouted adventure

The main creator of the scene also participated in the interaction on the topic of "me and my stubbornness". Zhao Jinmai said frankly: "My stubbornness is to constantly change myself. I used to be known for playing the little devil fairy of Bala La, but I don’t want to be limited to children’s characters." At the request of the audience, Zhao Jinmai performed the transformation of the little devil fairy of Bala La on the spot, and said generously: "Thank you for liking the little devil fairy, but I also hope that everyone can see my growth!"

And "National Grandpa" Wu Mengda’s answer touched the audience very much. He said: "My stubbornness is that I am 65 years old this year, and I have been shooting comedy for more than 40 years, but starting from’The Wandering Earth ‘to challenge new genres, but also to challenge new selves." During the filming of the film, Wu Mengda went into a swagger, and he had to take oxygen after each scene, but for the sake of Chinese science fiction, he and the young actors were stubborn to the end!

During the interactive session, Wu Mengda’s fan girl screamed and confessed. She said excitedly: "Teacher Wu Mengda is my favorite actor", and she also asked Wu Mengda why she starred in "Wandering Earth". Wu Mengda believes: "At first, I was a little mentally resistant when I received the invitation from Director Guo Fan, and I also had a skeptical attitude towards Chinese science fiction. But when I really put myself into the work, I saw the more than 500 young staff members of the crew face the work with enthusiasm every day, which really infected me. So it is my duty to throw myself into this filming full of novelty and adventure."

After the students shared their stubborn experiences with enthusiasm, the Zhengzhou Station of the film’s high school roadshow ended perfectly as thousands of students shouted "Wandering Earth, the first day of the new year, adventure departure". Next, the "Wandering Earth" crew will also go to Nanjing, Harbin, Xiamen and other cities.

　

The film is based on Liu Cixin’s science fiction novel of the same name and directed by Guo Fan. Wu Jing starred in the film, with Qu Chuxiao, Li Guangjie, Wu Mengda, and Zhao Jinmai starring. Mike Sui, Qu Jingjing, Zhang Yichi, Yang Haoyu, Li Hongchen, Yang Yi, Jiang Zhigang, and Zhang Huan starred. It tells the story of the sun’s imminent destruction and humanity’s impending journey to launch the "Wandering Earth" plan. The film will be officially released on February 5, 2019. On the first day of the new year, take a risk!

In [car home Nanning Preferential Promotion Channel], we will bring you the latest car purchase benefits! At present, this high-profile model is undergoing limited-time preferential activities, with a preferential margin of 0.7 million yuan. The starting price has dropped to 152,700 yuan, which is a good opportunity to buy a car. If you want to seize this affordable opportunity, click "Check the car price" in the quotation form to get a higher discount and add a high-quality car for yourself. Take action and don’t miss this good opportunity to save the budget!

The car system Xingyue L Zhiqing shows a delicate and dynamic design. Its front face adopts a unique family-style design, and the air intake grille adopts a large area of chrome decoration, creating a strong visual impact. The overall style combines strength and elegance, and the lines are smooth, showing the style of a luxury SUV. The proportion of the car body is coordinated, and the details are full of scientific sense and exquisite craftsmanship, which makes people unforgettable.

Xingyue L Zhiqing proudly appeared on the stage, and its body size showed the combination of exquisiteness and atmosphere. The proportion of the body with a length of 4795mm, a width of 1895mm and a height of 1689mm was coordinated, and the wheelbase was as long as 2845mm, giving the car a spacious and comfortable ride space. Streamlined body lines outline a steady and dynamic silhouette, showing luxury temperament. The front and rear tyre size are both 235/50 R19, with unique rim design, which not only improves the driving stability, but also adds a dynamic visual impact.

The interior design of Xingyue L Zhiqing is mainly exquisite and scientific, creating a luxurious and comfortable atmosphere. It is equipped with a 12.3-inch high-definition central control screen, which not only displays clearly, but also integrates multimedia system, navigation, telephone, air conditioning and other functions, making it easy to operate. The steering wheel is made of high-grade leather, which provides a good grip and supports manual adjustment up and down and back and forth to meet the needs of drivers. In terms of seats, Xingyue L Zhiqing is made of imitation leather, and the seat design pays attention to ergonomics. The main driver’s seat supports four-way adjustment of front and rear, backrest and height, and is equipped with heating and ventilation functions, so that drivers can enjoy a comfortable riding experience. In addition, the front seats also have electric memory function, and passengers can automatically adjust the seat position according to their personal habits. The co-pilot seat also provides multi-directional adjustment, while the second row of seats supports backrest adjustment. As for the convenience configuration, Xingyue L Zhiqing is equipped with two USB and a Type-C interface in the front row, which is convenient for passengers to charge and transmit data, and the driver’s seat also has the function of wireless charging of mobile phones, which fully meets the needs of modern drivers.

The car is equipped with a 1.5T turbocharged engine with a maximum power of 120kW, which can provide excellent power output. This engine is also equipped with 163 horsepower, which makes the vehicle have good acceleration performance in daily driving. The matching 3-speed DHT gearbox further optimizes the power transmission and ensures a smooth and efficient driving experience.

Summarizing the evaluation of car home car owners, we can draw the conclusion that although there are some controversies about the appearance design, this car owner has a special liking for the protruding front face design of Xingyue L Zhiqing. His unique vision and preferences show that the appearance design of Xingyue L Zhiqing is not only a single aesthetic standard, but can meet the individual needs of different car owners. Therefore, the aesthetic design of Xingyue L Zhiqing may be one of its attractive highlights, which is worth further exploration and taste.

Cctv newsIt is obviously a red light, so it is a big difficulty for traffic management in China to break through it. Many people seem to suddenly become color blind as soon as they get to the traffic lights.

Everyone knows that it is illegal to run a red light, but almost everyone has run a red light. Why? Just because the illegal cost is low, few people are in charge, and even if it is broken, it is difficult to be found in time.

Capture the scene of running a red light.

However, with the development of face recognition technology, this management difficulty may be broken. Recently, some cities in Shandong and Jiangsu began to use face recognition systems at traffic intersections to capture pedestrians and non-motor vehicles running red lights and expose them on the spot. So far, the effect is not bad.

There is an electronic display screen at many intersections in Suqian, which is called the face recognition system for pedestrians running red lights. Once a pedestrian runs a red light, his image information and some personal information will be presented on the display screen in time, and the time difference between them is only about 10 seconds.

It takes only 10 seconds from running a red light to video exposure!

Just 10 seconds! This means that pedestrians just ran a red light and came across the road. As a result, they looked up and saw their own scene of running a red light.

Identifiable identity information

In addition to live playback, the traffic control department will also connect household registration information for exposure. At the intersection of century avenue and Hongzehu Road in downtown Suqian, the live pictures of citizens running red lights at this intersection in recent days are being scrolled on the big screen.

Xia Jianshe, deputy detachment leader of the traffic police detachment of Suqian Public Security Bureau: Everyone can see the display on the big screen. Some people will take the initiative to call our traffic control department after running a red light, and are willing to accept the punishment to ensure that they will not run a red light again. Let’s remove his photo. In the second way, we will take the initiative to contact him by comparing his contact information.

Xia Jianshe, deputy detachment leader of traffic police detachment of Suqian Public Security Bureau

The accuracy of face recognition at 10 intersections is over 90%

For pedestrians and non-motor vehicles who run red lights, the traffic control department will impose fines on 20 yuan and 50 yuan respectively. At present, Suqian has installed face recognition systems at 10 intersections, exposing 580 pedestrians and non-motor vehicles running red lights, and the accuracy of face recognition is over 90%.

SuqianInstall face recognition system at 10 intersections.

Not only capture evidence, but also identify identity information.

In Jinan, Shandong Province, the data in 2016 showed that road safety accidents caused by pedestrians accounted for 16% of all accidents; Road safety accidents caused by non-motor vehicles account for 33.4% of all accidents. Recently, Jinan has also started to use the face recognition system.

Not only capture evidence, but also identify identity information.

When the red light is on, if a pedestrian crosses the stop line, the system will automatically capture 4 photos, keep the video for 15 seconds, and intercept the head of the illegal person. This system can not only capture and collect evidence, but also identify the identity information of illegal personnel. Even at night, it can be clearly imaged.

In addition to a fine for running a red light, you will also be sent to the intersection for duty.

Since the face recognition system was put into use in Jinan in early May, more than 6,200 illegal acts of running a red light have been caught. In addition to fines, people who run red lights will also receive traffic safety education and be sent to intersections for duty.

Running a red light will be sent to the intersection for duty.

After nearly a month of rectification, the compliance rate of pedestrians and non-motor vehicles has been greatly improved. In the future, Jinan will install this system at about 50 major intersections in the city.　

According to the data of "Yi Che Zhi" and "October Passenger Car Market Operation Report", in October 2021, the sales volume of BYD Hanxin Energy reached 9,250, a year-on-year increase of 134.3%; From January to October this year, BYD’s cumulative sales volume of Hanxin Energy was 82,087 vehicles. According to the data released by BYD, as of October, Hanxin has achieved positive sales growth for seven consecutive months, and the monthly sales volume has exceeded 10,000 for the sixth time. Therefore, Hanxin has also become a well-deserved star among domestic high-end new energy vehicles.

Zhang Lin, the general manager of Beijing BYD Dynasty flagship store, told Yi Chezhi that BYD Han, as a domestic B-class car, accounts for about 40% of consumers aged 25-35, which is quite rare. He believes that Han models are widely favored by the younger generation, which is the result of the proper combination of product strength and channel sales strategy.

Nowadays, vehicle modeling is a prerequisite for grasping the younger generation of consumers. Former Audi design director Iger has sharpened his sword for five years, integrating China elements with international trends. The birth of BYD Han has created the DNA of a new era of independent vehicles, and its design sense and trendy aesthetics have undoubtedly touched many young consumers. "Most young people are’ Yan Kong’, and the plain shape is tantamount to a horse slipping." Fan Anjing, sales director of Suzhou Ganyuan Xinjing BYD, said, "Young people’s pursuit of beauty is more unique than other age groups, and Han’s overall design is not stereotyped, which is far from the stereotype of domestic independent brand models."

Zhang Lin pointed out that in addition to design, the sense of science and technology is also a major selling point for products to attract young people. BYD, which built its own R&D system in the early years, is a leader in the automotive three-electric system. Soon after the revolutionary R&D achievement-blade battery was launched, BYD Han EV also came out.

Based on excellent quality, BYD Han EV also has the "Three Electricity Lifetime Warranty", which can be described as full of sincerity. Fan Anjing said that when explaining the Han model to potential users, the most basic thing is to fully develop the product’s own value. "The configuration of the car, the after-sales policy and BYD’s technology are the overall value of the vehicle. The value reflects the basis of pricing, and it is concluded that the model has a strong cost performance, which is an important basis for attracting young users to buy entry-level high-end cars."

"Chasing low prices" was once the label of domestic car consumers. With the improvement of national consumption level and industrial manufacturing level, a new generation of young consumers no longer blindly pursue low prices to save money, but they will not rudely pursue the identity brought by high prices. From the sales performance of BYD Han, young consumers tend to be more rational and pay more and more attention to the brand’s "true cost performance".

As a strategic model of BYD’s comparable Tesla Model 3, the Han model also has a fairly stable price system, which is rare among independent models. Zhang Lin revealed that since the listing, Han models have been sold at the manufacturer’s guide price, and dealers have not sold at a premium or at a reduced price. "In the past, consumers who bought domestic brands often encountered price cuts a few months after buying a car, so everyone would tend to wait and see the price and hold the money for purchase. Selling at the guided price like BYD Han is conducive to maintaining the high-end image of the brand and increasing consumers’ trust in the brand. "

Not only that, according to Zhang Lin, the purchase mode of "consignment by order" by Tesla and other brands has greatly reduced the inventory pressure of dealers on Han models and laid the foundation for the stability of the price system of the whole Han model. Especially in 2021, when there is a shortage of automobile chips and the production capacity is tight, the period from "making a decision" to picking up a car becomes longer. This model reduces the wait-and-see bargaining mentality when holding money for purchase, and indirectly makes consumers recognize the price.

The acceleration time of Mercedes-Benz E300 is 6.6 seconds per 100 kilometers, which can directly reflect the dynamic performance of the car.

Among the vehicles with the same displacement, the vehicles equipped with turbocharged engines usually perform better in the acceleration of 100 kilometers, because they have stronger power output and a wide maximum torque output range, so that vehicles can exert their best acceleration ability at low speeds.

As a mid-range model of Mercedes-Benz, E300 has been completely redesigned in appearance and interior.

It is equipped with the interior ambience lights of Mercedes-Benz S-Class models, which makes the lighting combination in the car more luxurious when the lighting system is turned on at night.

In addition, the headlights can automatically adjust the brightness according to the external environment, providing a smarter lighting experience.

speed up apply the brakes oil consumption second rice rise Still very fierce to test the new BYD Tang DM 80 first. Evaluation Editor-Liang Haiwen:

For its acceleration and braking performance, in fact, this level can already be predicted before the test, and the new Tang DM 80 impressed me deeply mainly because it should be said that it has done a good job in driving quality. The quiet and comfortable feeling when driving with pure electricity will make passengers have a good riding experience, and the excellent performance of kinetic energy recovery system is also an important assistant to reduce energy consumption/fuel consumption. On the whole, if you are interested in buying a hybrid model, Tang DM is a model worthy of special consideration.

Evaluation editor-Chen Hai maid:

The hybrid system of Tang DM can be said to be relatively mature, although it has a lot of bright data, such as speeding up the results in less than five seconds. But it is a family car after all, so I am actually more concerned about its pure battery life and daily driving experience. Fortunately, I am not disappointed. More importantly, the new Tang price is quite kind. Even if you don’t want a hybrid model, then the fuel version of less than 130,000 is believed to impress many friends.

Evaluation Editor-Huang Rongjia:

It is not news that Tang DM accelerates quickly. The old model itself is very fast, and the new generation has inherited the aura. What really surprises me is that the new generation of Tang DM is equipped with 22-inch rims and brembo six-piston brake calipers, and the vibration reduction effect is very good. If you consider that this is a medium-sized 7-seat SUV with less than 300,000, it is really exciting. For BYD, for China brand, it’s really disappointing this time, which makes people sit up and take notice.

Volvo pulled out of the pole star and its share price soared by 30%.

Volvo Car announced that it will no longer provide funds for Polar Star and plans to reduce its holdings. The reduced shares will be mainly taken over by Geely.

In the past, some analysts believed that Volvo held a large number of polar stars, which dragged down Volvo.

The market reaction confirmed this view, and Volvo’s share price soared just after the announcement.

Volvo pulled out and its share price soared.

Volvo Car (hereinafter referred to as Volvo) announced that it would stop blood transfusion to Polar Star and adjust its shares.

At present, Volvo is evaluating the distribution of shares in Polar Star to its shareholders, and Geely Sweden is the potential main recipient.

Some analysts believe that Geely will replace Volvo’s position as an important shareholder of Polar Star.

For Volvo’s reduction, Geely responded that it supports Volvo to concentrate resources on developing itself.

Geely also stated that it will continue to provide comprehensive business and financial support for Polar Star.

Geely also added that supporting Polar Star will not make Geely reduce its holdings of Volvo. This will be added, because only last month, Geely reduced its holdings of Volvo.

Volvo currently holds 48% of the shares of Polar Star. Some analysts once thought that holding such a high share was a burden for Volvo.

The market proved that this was the case. After Volvo announced its withdrawal from Polar Star, its share price once rose by 30%.

The share price of Polar Star once fell more than 15%, and its market value shrank by nearly 86% compared with the highest value.

The polar star, which just announced layoffs not long ago, is now worse, and the recent situation is in sharp contrast with Volvo.

Volvo is in a good situation, but Polar Star is in a bad situation.

On February 1st, Volvo released its performance report, which showed that its global sales in 2023 was 708,000 vehicles, driving the company’s revenue to increase by 21% year-on-year to 399.3 billion Swedish kronor (equivalent to about RMB 275.9 billion).

Excluding joint ventures and associated companies, the company’s basic operating profit is about 17.694 billion yuan, up 43% year-on-year.

What is even more rare is that the transformation results are also good:

Volvo sold 113,000 pure trams last year, up over 70% year-on-year, and the sales volume of plug-in hybrid vehicles was 152,000, up 10% year-on-year.

Simply calculate, the sales volume of Volvo’s new energy vehicles accounts for over 37.4% of the total sales volume.

Jim Ron, CEO of Volvo Cars, summed it up:

In 2023, Volvo’s revenue and profit reached new highs, which was an important milestone on the company’s transformation road.

In 2017, Polar Star, a joint venture between Volvo and Geely, did not perform well last year.

The annual sales volume was only 54,600 vehicles, and the total loss in the first three quarters was equivalent to RMB 5.27 billion.

Just announced 15% layoffs last week, saying that "the market is full of challenges", and it is necessary to adjust the business scale to cut costs and reduce blood transfusion of Geely and Volvo.

The poor performance of Polar Star is partly due to insufficient attention to the domestic market. The financial report in the first quarter of last year showed that its revenue share in China was only 1.4%.

Polar Star realized the problem, and in order to cater to the preferences of consumers in China, the new polar star 4 was designated as an SUV model.

In view of the local development in China, it was built on the vast platform of the same model SEA, the chassis was tuned by Volvo, and considering the intelligent competitiveness, Meizu’s Flyme Auto was installed on the car core.

It can be seen that Geely assembled the main battle for the battle of Polar Star 4.

In June 2022, the market value of IPO rushed to the pole star of nearly 197.3 billion yuan, which ushered in a dream start, but it was abandoned by "Swedish fellow villagers" less than two years later.

With the withdrawal of Volvo, the problem of polar star is more directly placed in front of Geely case. Geely has gained more direct equity, so it is necessary to try to make Polar Star shine again.

Editor in charge: Ruofeng

Every reporter Shu Dongni, every intern reporter Huang Hai, every editor Liang Xiao　　　　

The public opinion storm caused by 79 yuan Huaxizi’s eyebrow pencil has not stopped.

On September 14th, some event-related entries, such as "Netizen explodes Hua Xizi’s five makeup brushes for 919 yuan", "What eyebrow pencils are more expensive than Hua Xizi’s" and "Yu Meijing’s powder rose by 320,000 a day", were posted on the hot search, which triggered a total reading volume of over 200 million times.

Consumers who questioned the price of Huaxizi poured into traditional Chinese beauty brands with more cost-effective performance. Since September 12, brands such as Bee Flower and Yumeijing have been on the hot search in turn, becoming the "new favorites" chosen by consumers.

In the transformation from "online celebrity" to parity, there may be a consumption trend that cannot be ignored — — It seems that the first generation of online celebrity beauty brands represented by Hua Xizi and Perfect Diary can’t be sold in Amoy’s base camp. According to the data of the third-party research report, the reporter of national business daily found that the total GMV of Huaxizi had a high year-on-year decline for several months since December last year on the Alibaba platform, the base camp where Huaxizi started.

"It has never been used, and the price/performance ratio is average." Yemeng, who lives in Foshan, Guangdong Province, bought Hua Xizi’s makeup remover, cosmetic eggs and eyeliner two or three years ago.

For yemeng, who didn’t have a job at that time, the singer Charlie was the only reason for her to buy Hua Xizi. She was a hardcore fan of Charlie. "In fact, even if I knew that Charlie had become a brand friend, I hesitated for a long time before buying it, because I knew that it was low in cost performance, mainly in marketing. So I didn’t buy its ace product, but bought something I thought I would use. "

When it comes to lipstick and honey powder with a "good" reputation, yemeng, who has always been careful in skin care, bluntly said: "Honey powder lipstick is a bit ‘ Wrong species ’ … …” Yemeng’s experience is not unique. On social media such as Weibo and Xiaohongshu, there are many discussions about the quality and price of Huaxizi.

On September 13, the related terms of Hua Xizi’s eyebrow pencil were more expensive than gold on the hot search.

Taobao platform shows that the price of Huaxizi Shouwumei chalk in Huaxizi’s official flagship store is one replacement in 89 yuan, with a net content of 0.08g. After conversion, the average price per gram is 556.25 yuan, which is nearly 20% higher than the latest published unit price of gold in China and Shanghai Gold Exchange.

Image source: Weibo @ Hua Xizi Florasis

Is Huaxizi expensive?

"The price of Huaxizi is in the upper-middle price range among domestic products (beauty products)." On the afternoon of September 14, a person who was responsible for the live broadcast of a domestic brand e-commerce told reporters. However, the person also said that when calculating the price of eyebrow pencil, consumers should also take the replacement into account. Take the price of Hua Xizi’s live broadcast room in Li Jiaqi as an example. 79 yuan buys one and gets two replacement clothes, with an average price of 329.17 yuan per gram.

Compared with mainstream makeup brands on the market, the unit price of this eyebrow pencil of Hua Xizi is in the upper-middle level of the industry. In fact, entering the mid-to high-end market has always been the business goal that Hua Xizi is laying out.

According to several authoritative sources, Hua Mantian, the founder of Hua Xizi, once bluntly said: "For a long time, the high-end market of China cosmetics has been monopolized by international brands. But today, many products of Huaxizi have cut into the middle and high-end price belt and achieved certain success. "

However, for price-sensitive consumers, domestic beauty products with rising prices seem less attractive.

According to the latest research report of China Merchants Securities, in the nine months from December 2022 to August this year, the monthly GMV (total turnover) of Huaxizi products on Ali platform only increased in three months. In December 2022 and January 2023, the overall GMV of Huaxizi on the Ali platform dropped by as much as 45% and 56%.

Not only Hua Xizi, but also the perfect diary that ran out almost at the same time as Hua Xizi has a similar situation — — In the past nine months, the GMV of Perfect Diary on Ali platform has declined year-on-year almost every month.

The trend of pressure may have appeared in 618 last year. According to the research report of Guoyuan Securities, during the period of June 18, 2022, the brand growth rate of Huaxi Zi failed, with a drop of 41%.

On the afternoon of September 14th, the reporter sent an interview request to Hua Xizi on the issue of sales volume. As of press time, the other party has not responded.

"The research data is also biased. As far as I know, there is more than one channel for brands now. Taobao, Shake (sound), Fast (hand) and Little Red Book all need marketing costs. Brands may focus on Taobao at this stage. If other sales channels perform well, they may focus on other channels (such as marketing costs). Brands don’t want to be monopolized by the platform, making themselves very passive. "

On the evening of September 14, an e-commerce industry practitioner bluntly told reporters: "To be honest, we don’t know whether the sales volume of the brand is rising or falling, because the industry of live e-commerce may find many anchors to bring the goods, and all the sales data are in the hands of the boss or the corresponding merchants’ meeting knows that the company’s data has a wall."

However, in Wang Kai’s perception, the overall beauty is indeed on the decline in the past two years.

Wang Kai had previously worked as a "friend" in the head live broadcast room. He analyzed to reporters: "One is because there will be more new products of beauty, and now both domestic products and big brands are actually rolling … … For domestic products, it is more powerful in cost performance, but many of them have no brand power to support, so if it is not a very classic product, its product life cycle will be shorter. "

"Now it doesn’t cost too much to build a brand and make a product, so it won’t have long-term vitality."

It is not difficult to make products, and marketing has become the "number one project" of the brand. In the process of industry involution, the live broadcast room of the head anchor still has great appeal to domestic beauty brands.

Everyone is criticizing Hua Xizi, but almost all brands want to be Hua Xizi. Since I started to contact Li Jiaqi Live Studio in 2018, in just five years, Huaxi’s revenue has achieved a leap from tens of millions to billions.

"Lick" — — Wan Qing, who was in charge of the live broadcast of a domestic beauty brand, used this word to describe the company’s dependence on the head anchor. Wan Qing’s brand has appeared in many popular variety shows, but its dependence on the head anchor is not much different from that of small brands. "Sometimes it is a loss, because self-broadcasting is not necessarily so good."

Wan Qing told reporters that the cooperation between his brand and the head anchor often adopts the model of pit fee plus commission. Wan Qing recalled that the price of cooperation with a head anchor at that time was about 300,000 to 400,000 pit fees, plus a certain percentage of commission. "There is also a molecular parent link. If it is a parent link, it is more links, and it will be more expensive."

Wang Kai provided a set of data to the reporter. In the beauty industry, there are two main ways to cooperate with the live broadcast room. One is a pure maid, which is about 30% ~ 50%; The second is the pit fee plus commission, but the commission is probably between 30% and 50%, depending on the cooperation rules between the product and the anchor. "If you are like the previous top anchor, his commission will not be lower than 40% or 50%."

Image source: Weibo @ Li Jiaqi Austin

In the face of such a high proportion of commission, why are brands looking for goods in the live broadcast room still "endless"?

"Live broadcast is a must for domestic beauty."

Wang Kai gave a view similar to Wan Qing’s. He thought there were two main problems: exposure and transformation.

"If you have a deep cooperation with the head anchor, the head anchor will give you a video, and its broadcast volume may reach several million, which is equivalent to your exposure of several million in the whole network; If there is a super head anchor, there may be tens of millions in one game, which means that your product has tens of millions of exposures. " In terms of transformation, "a small-headed anchor, if it sells well, will bring you an output of about one million. Although you said that you paid a commission of 30% to 40% to this anchor, you still earned it."

In Wang Kai’s view, the brand’s choice of head anchor has hidden benefits. "First of all, this is an increase in exposure. There is no way to calculate the income, but it is indeed a relatively large hidden income. If Tik Tok has these exposures on Taobao, it will correspondingly increase the search volume of keywords on Taobao … … After the product goes on the market, there will be more things to consider, which will definitely be much better than yourself.

Cover image source: vision china -VCG41N171299989

● Xiaomi 澎湃 OS intelligent cabin system can realize cross-end interaction.

In terms of intelligent cabin hardware, the SU7 center console includes three pieces of screen hardware:

1. 56-inch HUD head-up display (10°x3.6° wide viewing angle, 1500: 1 contrast, 13000 nits brightness)

2. Display system of overturning instrument with 7.1-inch screen.

3. 16.1-inch 3K large screen (aspect ratio 16 to 10, 91.7% screen ratio, 1024-level dynamic dimming)

　　The intelligent cabin system is built with the latest and strongest car gauge chip in the current production car.Qualcomm Snapdragon 8295, the computing power is up to 30TOPS of ops. System software is Xiaomi’s strong point, equipped with Xiaomi’s own research.澉湃 OS(Xiaomi HyperOS) system, has the characteristics of fast start-up, fast upgrade and convenient operation. Based on Xiaomi’s strong consumer electronics product ecology, SU7 also has a strong interconnected ecology, spanning many aspects of people, cars and homes. The system also specially considers the security of accounts. When logging in different user accounts, the self-defined layouts (desktop layout, sitting posture, driving habits, etc.) of each account are independent and invisible to each other, and the private data will be automatically isolated when the vehicle is sent for repair, so that the staff cannot view or call the information. The system logically supports the flexible framework and the adjustment of window size and position. In addition, the co-pilot can also slide down the control center from the right side to directly adjust the co-pilot seat and air conditioner. Rapid response is also a major feature of the intelligent cabin system. 澎湃 OS supports a 1.49-second cold start, and it takes about 3 minutes and 30 minutes to upgrade the OTA package and the whole car package respectively.

　　In terms of the interconnection between people and vehicles, 澎湃 OS system supports mobile phone cross-terminal screen projection, and mobile phone applications can be directly projected on the central control screen to realize functions such as short video brushing, web browsing and online conference. A standardized interface is preset behind the driver and passenger, which can be externally connected with devices such as Xiaomi tablet or Apple iPad. After the Xiaomi tablet and Apple iPad are connected, they can continuously supply power through the 22.5W magnetic interface. At the same time, the tablet can also be connected to the car machine to directly control some hardware on the car, including more than 30 car control functions such as navigation, seat and air conditioning. The standardized interface is not limited to flat plates, but also can be externally connected with equipment such as car hangers with a maximum load of 20 kg. In order to take care of Apple users, 澎湃 OS fully supports wireless CarPlay handcart interconnection, and can realize audio and video circulation based on AirPlay.

　　In terms of car-home interconnection, SU7 can realize remote control of 1,000+meters of home equipment by means of secret-free connection with the same account, and even support the setting of automatic scene linkage, so as to quickly adjust the air conditioning temperature at home and turn on the lights when driving home from work. Using the magnetic interface around the central control panel, SU7 also prepared a special physical keyboard for the control panel and an aromatherapy system. At the same time, Xiaomi Ecology will be opened to a third party to realize the status reminder of child safety seats (whether to fasten seat belts) and call Xiaomi flat-panel camera (check the status of children in the back row).

● Motor: 21,000 rpm super motor has been put into mass production, and the speed exceeds Model Slaid.

　　(|) There are two power versions, the 668km single-motor rear-drive version and the 800km dual-motor four-wheel drive Max version. The two cars are slightly different in hardware configuration and power parameters. In terms of motors, the rear-drive is equipped with Xiaomi Super Motor V6 (United Automotive Electronics), and the Max (four-wheel drive) is the Xiaomi Super Motor V6s of UMC. Both motors have the highest speed of 21000rpm. However, in terms of motor speed, the "20000+ Club" has many rivals, including Model Slaid (20000 rpm), Zhijie S7 (22000rpm released from Huawei DriveONE production car) and Krypton 001 FR(21000rpm). The speed of Xiaomi super motors V6 and V6s has reached the leading level in the industry.

　　In terms of power parameters, the V6 motor with single motor version has a maximum power of 299Ps(220kW), a peak torque of 400N·m, an acceleration time of 5.28s from 0 to 100 km/h and a maximum speed of 210 km/h.. The dual-motor four-wheel drive version uses the V6s super motor. The maximum power of a single motor is 374Ps(275kW), the peak torque is 500N·m, and the power density is 6.78kW/kg. After the combination of two motors, the total power of Xiaomi SU7 Max system is 673Ps(495kW), the total peak torque of the system is 838N·m, the time of 0-100km/h is 2.78s, and the maximum speed is 265 km/h. The parameter performance is better than that of Model S dual-motor all-wheel drive version (corresponding parameters 3.2s and 250km/h), but lower than that of Plaid version (corresponding parameters 2.1s and 350km/h).

　　Considering that the Max version deliberately sets the Boost mode button on the steering wheel (the maximum torque output lasts for 20 seconds) and sets the ejection start mode in the driving mode, I guess the strongest state can only be turned on in a specific mode. After all, it is very likely to cause danger if people who are unprepared are driven by such rapid acceleration. In addition, SU7 also provides users with an infinitely adjustable driving mode, including 10 adjustable items, and personalized settings can be uploaded to Xiaomi community to share with other riders.

　　At the press conference, Mr. Lei also announced the next-generation super motor developed by Xiaomi: V8s. At the press conference, it was revealed that the motor has been mass-produced and it is planned to be put on the train in 2025. Compared with V6 and V6s, V8s uses silicon carbide electronic control module, with the highest speed of 27000rpm, the maximum motor power further increased to 578Ps(425kW), the peak torque of 635N·m, and the highest efficiency of 98.11%. The power density is 10.14kW/kg.

　　In order to withstand ultra-high speed, the rotor is made of a new generation of 960MPa silicon steel material, and the idea of "stepped" design of rotor silicon steel sheet is adopted. At the same time, in order to improve the temperature control ability and prevent overheating at high speed, the V8s super motor also adopts two-way all-oil cooling technology, including the design of stator double-cycle three-dimensional oil circuit and rotor S-type oil circuit. At the meeting, it was even revealed that a super motor is still in the pre-research stage of technology, which uses laser winding rotor technology and has a maximum rotation speed of 35000rpm in the laboratory environment.

　　In the research and development of high-speed motors, the technical routes adopted by different brands are slightly different. For example, Model Slaid motor uses carbon-coated motor rotor technology, and Huawei DriveONE uses silicon steel sheets as the rotor of Xiaomi Super Motor.

When I looked up at U9 and walked out of the stage in a dancing posture, I knew it was unusual. On April 10th, BYD released the cloud chariot system for new energy vehicles, which was specially created for new energy vehicles to improve driving quality. Among them, there are four sets of body control systems with different characteristics, including Yunqi -C, Yunqi -A, Yunqi -P and Yunqi -X, and different systems will be set for different models.

In terms of interpretation, the term "chariot" means a multi-person assisted push cart, which describes the state of the emperor’s trip in that year. However, in BYD’s technical system, Yunchariot represents different functional contents under the same platform structure, so it has different classifications. This setting is similar to luxury brands that pay attention to driving, such as Mercedes-Benz magic carpet, Audi’s intelligent attitude stabilization system, Land Rover all-terrain feedback system and Porsche PDCC system. Today, I will share their differences with you.

In the new energy era, vehicles will pay more attention to the functional applications such as three-electric technology and assisted driving, and the demand point for driving itself will become weaker. Therefore, for vehicles with higher overall load than traditional fuel, efforts in body control system are the place to open the gap between brands.

Pure electric vehicles can better achieve the 50:50 gold counterweight because the batteries are evenly distributed at the bottom of the vehicle. However, due to the high quality of the overall equipment, the inertia generated during driving will be greater, and the requirements for suspension damping will be higher. At the same time, according to the characteristics of different vehicles, the differences in control systems also make the vehicles have different performances.

The four systems have special targeted uses.

First of all, Yunxiao -C, which can be simply considered as a suspension system with variable damping adjustment, can adjust the hardness and damping effect of the suspension according to the feedback of road conditions by means of electronic dampers. This system is relatively rudimentary, and many models with torsion beam dependent suspensions will have similar systems to adjust the comfort of the suspension. At present, BYD Han is equipped with it, which can provide better damping effect.

Yunqi -A adds an air suspension, which can realize the soft and hard adjustment of the suspension and adjust it according to the actual demand, which is also the common point of air suspension. However, one thing is special. In the process of high-speed steering, an airbag is added to the flank positions on both sides of the bucket seat, which can be inflated according to the change of speed and steering angle, so that passengers can effectively offset the lateral thrust during the shift of center of gravity, and the direct effect is to make passengers sit on the seat more stably.

The cloud chariot -P is set for looking up to the U8 hard-core SUV. It is mainly divided into three contents, the first is the adjustment range of up and down height of 200mm, which makes the vehicle have stronger passability. Secondly, it is able to have stronger compression resistance and cushion the specific impact caused by the height difference. Finally, the most important thing is to have a longer suspension stroke, which can make it closer to the road surface when passing through the undulating road surface to avoid suspension. At the same time, it can realize the dynamic balance of the vehicle by four-wheel linkage and achieve the same height of the four wheels.

Finally, it is the strongest cloud -X, just like looking up at U9 at the beginning. As a super-running model, more attention is paid to handling, especially in high-speed dynamic driving texture. The active anti-roll bar can be adjusted moderately by combining with the road surface perception software, so that the included angle between the vehicle and the ground can be tracked more perfectly and the vehicle can be driven closer to the ground.

As mentioned above, Yunqi system can adjust different driving dynamics around cars, SUVs and even sports cars. It is targeted and differentiated, and it can be adjusted and adapted according to the driving conditions of different models. What are the differences from the familiar Mercedes-Benz magic carpet, Audi intelligent attitude stabilization system, Land Rover all-terrain feedback system and Porsche PDCC system? What I have concluded is that, on the one hand, the hardware is diversified and has different configurations according to different models, and it will not go all over the world like other systems. On the other hand, according to the computing power of the cloud, we can combine the road conditions and the data collected by the algorithm to simulate the suspension damping effect that changes according to driving habits. This is a process of continuous learning and optimization.

Say, where are the system characteristics of other brands?

First of all, the magic carpet of Mercedes-Benz is called the magic body control system. Through the "road scanning camera" located at the windshield, the road conditions within 15 meters in front of the vehicle and above 3 mm in ground height can be pre-scanned. When the road surface in front is monitored to be undulating, the magic body control system will automatically change the hydraulic oil quantity of the hydraulic tappet in suspension, and at the same time, it will be integrated with many sensors, calculation actuators and air suspension.

The core of this is predictability, which can perceive the road condition in advance and adjust it, instead of passively reacting when the vehicle drives to the corresponding road section. This configuration is unique to luxury models on Mercedes-Benz S-Class models.

Audi’s intelligent attitude stabilization system, as its name implies, can provide a more stable body driving posture. This system can increase or decrease the load of each wheel through the motor according to the road condition, so it can actively adjust the chassis position no matter what driving situation. In comfort+mode, the intelligent attitude stabilization system can use the tilting function when driving in corners, and can adjust the body posture to reduce the lateral acceleration of passengers.

When entering the curve, the intelligent attitude stabilization system will raise the car body on the outside of the curve and lower the car body on the other side, so that the deviation between the vehicle and the curve is controlled within 3. When driving in a straight line, the intelligent attitude stabilization system can provide buffer compensation for the pitching motion of the chassis, which makes the car body more trackable during driving.

In the field of cars, what Yunqi -C and Yunqi -A have in common with Mercedes-Benz magic carpet and Audi intelligent posture stabilization is that they can adjust the damping adaptively to improve the comfort, but Mercedes-Benz has better foresight and can simulate the road conditions in advance, which Yunqi can’t compare with.

Compared with Audi’s intelligent posture stabilization, Yunqi did not adjust the posture of the whole vehicle, but only simulated the corresponding feelings on the seat, which is a fundamental difference. After all, it has nothing to do with the dynamics of the whole vehicle.

In addition, for luxury models, Land Rover ATF system needs to manually select the corresponding mode system for proper allocation. The changes are the response speed of the engine, the acceleration slip regulation and the difference of the dynamic stability system of the car body, which can have more obvious effects on fuel vehicles.

However, compared with BYD’s Yunqi -P, it is developed around new energy vehicles, which can achieve a more accurate ratio of power output and four-wheel independent operation, which perfectly solves the problem that pure electric vehicles have no mechanical differential, can achieve four-wheel different speed differences, and has better effects on the ability to get rid of difficulties and the adjustment of suspension stroke.

Finally, Porsche’s PDCC, whose core is the active anti-roll bar, can actively adjust the speed between different wheels when cornering, improve the grip of the inner wheel, and compensate for the difference, so that the vehicle has better tracking performance during cornering, and will not be out of control because of the influence of speed and corner angle, thus restraining the roll and improving the cornering speed.

From this technical point of view, BYD’s Yunqi -X system imitates such functionality, which can monitor the dynamics of wheels from time to time. At the same time, it is more evolved than Porsche PDCC in that it is equipped with a laser radar and can realize four-wheel independent operation at the same time. This is the reason for the frog jump.

Conclusion:

The different module functions of the cloud-chariot system can be used for different vehicles and different scenes, which can be said to be very targeted. Compared with the system provided by luxury brands to improve driving quality, it is very similar in functional attributes and effects, and the only difference is that it is aimed at new energy vehicles.

The value of luxury brands lies in providing luxury experience and more comfortable riding experience, which is the ultimate goal of all research and development of advanced suspension systems. However, Yunqi has mastered the core contents of luxury brands at present, and at the same time, it can be said that the innovation in the field of new energy is more advanced.

When others are still thinking about how to improve their sense of science and technology, BYD still returns to the original point and focuses on the driving quality itself. This consideration shows that BYD has begun to understand cars.