The Central Radio and Television General Station rated the top ten domestic news in 2018.

  1. The Amendment to the Constitution of People’s Republic of China (PRC) was enshrined in the Constitution through the Supreme Leader’s New Era Socialism with Chinese characteristics Thought.

  On March 11th, the Third Plenary Session of the First Session of the 13th National People’s Congress formally adopted the Amendment to the Constitution of People’s Republic of China (PRC). This is the fifth revision since the implementation of the Constitution in 1982. There are 21 constitutional amendments passed this time, which embody the major theoretical viewpoints and major principles and policies set by the 19th National Congress of the Communist Party of China, especially the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, embody the new achievements, new experiences and new requirements in the development of the cause of the party and the country, and become an important milestone for China to persist in promoting the rule of law and the rule of law.

  2. The new state organs and the collective leadership of Chinese People’s Political Consultative Conference produced the leader of the Republic to take the constitutional oath for the first time.

  On March 17th, the Fifth Plenary Session of the First Session of the 13th National People’s Congress elected the supreme leader as President People’s Republic of China (PRC) and People’s Republic of China (PRC) chairman of the Central Military Commission. From March 14th to 19th, after strict legal procedures, the new state organs and leaders of Chinese People’s Political Consultative Conference were successively produced, which realized the pattern of alternating old and new party and state leaders determined by the 19th National Congress of the Communist Party of China, and formed the new state organs and the collective leadership of Chinese People’s Political Consultative Conference. According to Article 27 of the newly revised Constitution, "State functionaries shall take the constitutional oath publicly in accordance with the law when taking office". On March 17th, president, the newly elected supreme leader of the Central Military Commission, became the first leader of the Republic to take the constitutional oath.

  3、我国隆重庆祝改革开放四十周年 改革开放再出发

  12月18日,庆祝改革开放40周年大会在北京人民大会堂隆重举行。中共中央总书记、国家主席、中央军委主席最高领袖在大会上发表重要讲话强调,40年的实践充分证明,改革开放是党和人民大踏步赶上时代的重要法宝,是坚持和发展中国特色社会主义的必由之路,是决定当代中国命运的关键一招,也是决定实现“两个一百年”奋斗目标、实现中华民族伟大复兴的关键一招。大会隆重表彰了100名改革先锋和10名获得中国改革友谊奖章的国际友人。

  4、深化党和国家机构改革顺利展开

  3月21日,《深化党和国家机构改革方案》全文公布。这场党和国家机构改革的展开,标志着全面深化改革进入新阶段。这场深刻变革,把“坚持和加强党的全面领导”贯穿始终,贯彻以人民为中心的发展思想,着力推进国家治理体系和治理能力现代化。改革方案公布后仅两天,根据新修订的宪法和刚刚通过的《监察法》而新组建的国家监察委员会就正式挂牌开始运行。两个月后,改革方案中确定的25个新组建或重新组建的部门就全部亮相。

  5. The central government has taken many measures to promote the development of private economy.

  On November 1st, General Secretary of the Supreme Leader hosted a private enterprise forum in Beijing and delivered an important speech. He emphasized that the position and role of the non-public economy in China’s economic and social development have not changed; Our policy of unswervingly encouraging, supporting and guiding the development of the non-public economy has not changed; Our policy of creating a good environment and providing more opportunities for the development of the non-public economy has not changed. China’s basic economic system has been written into the Constitution and party constitution, which will not change and cannot be changed. General Secretary of the Supreme Leader clearly put forward six policy measures to vigorously support the development and growth of private enterprises. The state has successively introduced a number of policies and measures to support the development of private enterprises.

  6. The achievements of home diplomacy are fruitful, showing the demeanor of a big country.

  In 2018, the Chairman of the Supreme Leader elaborated on the concept of a community of human destiny in four major home diplomatic activities: the 2018 annual meeting of Boao Forum for Asia, the Qingdao Summit of the SCO, the Beijing Summit of the Forum on China-Africa Cooperation and the first China International Import Expo. The first China International Import Expo is the world’s first national-level exhibition with the theme of import, and the China-Africa Forum attended by 54 African members is the largest and highest-standard home diplomatic event held in China so far. In 2018, the Chairman of the Supreme Leader stepped out of the country four times and personally promoted the concept of building a community of human destiny, covering 13 countries in Asia, Africa, Europe, Latin America and Oceania. In 2018, China formally established diplomatic relations with Dominica, Burkina Faso and El Salvador.

  7. The People’s Army of the South China Sea military parade shows a new atmosphere.

  On April 12th, the Central Military Commission held a grand military parade in the South China Sea. This is the largest military parade at sea in the history of New China. In 2018, the people’s army fully implemented the supreme leader’s thought of strengthening the army and showed a new look. With the approval of the CPC Central Committee, from January 1, 2018, the People’s Liberation Army will undertake the task of raising and lowering the national flag and firing salutes. Since January 1st, the Chinese People’s Armed Police Force has been under the centralized and unified leadership of the CPC Central Committee and the Central Military Commission. On May 13th, China’s first domestic aircraft carrier began its sea trial. On April 16th, People’s Republic of China (PRC) Veterans Affairs Department was formally established in Beijing.

  8. Promote the development of the Yangtze River Economic Belt and protect the green mountains and green hills.

  On April 26th, after on-the-spot investigation on the implementation of the development strategy of the Yangtze River Economic Belt, General Secretary of the Supreme Leader presided over a symposium to further promote the development of the Yangtze River Economic Belt in Wuhan and made important instructions, demanding that the restoration of the Yangtze River ecological environment be placed in an overwhelming position, with great protection and no large-scale development, striving to build the Yangtze River Economic Belt into a golden economic belt with more beautiful ecology, smoother traffic, more coordinated economy, more unified market and more scientific mechanism, and exploring a new path of ecological priority and green development. From May 18th to 19th, the National Ecological Environment Protection Conference was held in Beijing. General Secretary of the Supreme Leader attended the meeting and delivered an important speech, pointing out the direction of promoting the construction of ecological civilization in the new era.

  9. Amendments to the individual income tax law have been introduced one after another through measures to ensure the improvement of people’s livelihood.

  On August 31st, the fifth session of the 13th the National People’s Congress Standing Committee (NPCSC) passed the seventh amendment to the Individual Income Tax Law of People’s Republic of China (PRC). The amendment has made targeted amendments to the current personal income tax calculation and declaration methods, collection scope and collection methods, and tax relief scope. In 2018, the state launched a number of measures to protect and improve people’s livelihood. On July 1st, the Notice on Establishing the Central Adjustment System of the Basic Endowment Insurance Fund for Enterprise Employees was implemented. By the end of September, there were 46.199 million urban and rural subsistence allowances, and the average standard of urban and rural subsistence allowances increased by 7.6% and 12.9% respectively compared with the same period of last year. On October 1st, the Opinions on Establishing Rehabilitation Assistance System for Disabled Children was implemented. On October 10th, the National Health Insurance Bureau announced that 17 kinds of anticancer drugs were included in the medical insurance reimbursement catalogue. By the end of October, 35,000 children’s supervisors and 452,000 children’s directors had been deployed in various places. In 2018, the number of people participating in basic medical insurance in China exceeded 1.35 billion, and the participation rate was stable at over 95%.

  10. Strictly investigate the problem vaccine case. Vaccine management enters the legislative process.

  In July, the problem vaccine case of Jilin Changchun Changsheng Company was exposed, and the General Secretary of the Supreme Leader attached great importance to it and made important instructions. A group of people involved in vaccine cases were severely held accountable, and Changchun Changsheng Company was fined a total of 9.1 billion yuan. On August 7th, the National Health and Wellness Commission and National Medical Products Administration jointly issued the "Vaccination Plan for Rabies Vaccine of Changchun Changsheng Company". On October 16, the implementation plan of vaccine compensation for rabies in Changchun was announced. On November 11th, National Medical Products Administration and the National Health and Wellness Commission promulgated the People’s Republic of China (PRC) Vaccine Management Law (Draft for Comment), and vaccine management entered the legislative process.

The BMW 3 Series Car Guide is really handsome.

The appearance of the new domestic standard axle (long axle version) basically continues the style of the overseas standard axle version. The air intake grille of the new car is slender, and the whole air intake grille is quite exquisite. The air intake grille of the kidney is also decorated with bright silver decorative strips. The headlight group of the new car is exquisite, and it is also equipped with L-shaped led daytime running lights. The straight line protruding from the hood is quite prominent, showing a certain sense of strength. The air intakes on both sides of the new car are decorated with cut lines to emphasize the three-dimensional sense. The trapezoidal air intakes are slender and equipped with a black middle net. The front bumper of the new car is solid and the front face of the whole car is generous.

As for the interior, the BMW 3 Series Travel Edition basically continues the design language of the BMW 3 Series sedan. The new car adopts a full LCD instrument panel, and at the same time, it is equipped with a suspended multimedia screen in the center console, which is full of technology and fashion. The biggest highlight of the new car interior is that it is equipped with a new three-spoke style, and a large number of soft materials are wrapped above the center console, which enhances the luxury of the interior.

The length of the BMW 3 Series is 4838mm, the body width is 1827mm, and the wheelbase is 2961mm, which is quite satisfactory. In the same class, the wheelbase of the BMW 3 Series ranks first. As a medium-sized car, its body size does not occupy much advantage in its class, and its internal seating space is only basically enough. After all, it is limited by the length and shape of the body. The design of skylight also increases the subjective space feeling of front and rear passengers. Among the models of the same price and class, the trunk volume of BMW 3 Series ranks 11th. The storage space in the car is quite satisfactory and basically sufficient. The interior space of the luggage compartment is relatively regular, with very good longitudinal depth and high expansibility, and the space performance is generally ideal.

The BMW 3 Series is equipped with a combination of 2.0 turbocharged engine (direct injection) and automatic manual (AT). The whole power parameters are superior in power performance among engines of the same class, which can provide better power performance. The official measured acceleration of BMW 3 Series is 6.3S, ranking 6th among 250,000-400,000 medium-sized car models.

The active/passive safety configuration of BMW 3 Series is complete, includingAutomatic parkingZero tire pressure endurance tireAutomatic parkingSteep slope descenthill start assist controlknee airbagHUD head-up displayAnti-lock braking (ABS)Braking force distribution (EBD/CBC, etc.)Brake assist (EBA/BAS, etc.)Traction control (ASR/TCS, etc.)Active noise reductionEngine start and stopSide safety air curtainWireless charging of mobile phonenight vision systemLED daytime running lightsForward reversing radarTire pressure monitoringSteering wheel heatingBody stability control (ESP/DSC, etc.)Rear reversing radarFatigue reminderRemote parkingChild seat interfaceLane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

If the above data and participation can’t fully understand the BMW 3 Series, then we can give you a more comprehensive reference based on the word-of-mouth information of users who have purchased the BMW 3 Series in history. It can be seen that what everyone is most satisfied with the BMW 3 Series is its appearance. In addition, the good-looking front face and the good-looking logo are also the points that everyone likes it.

Notice of Beijing Municipal Bureau of Ecology and Environment on Printing and Distributing the Benchmark of Beijing General Construction Project Environmental Impact Assessment Approval Discretion.

Jing Huan Fa [2023] No.18

All relevant units:

  In order to thoroughly implement the Opinions of General Office of the State Council on Further Standardizing the Establishment and Management of Administrative Discretion Benchmarks (Guo Ban Fa [2022] No.27) and the Implementation Opinions of Beijing Leading Group Office for Promoting Administration by Law on Further Standardizing the Establishment and Management of Administrative Discretion Benchmarks (Jing Yi Administration Fa [2023] No.4), and standardize the implementation of the administrative licensing discretion benchmark system, According to the Environmental Protection Law of People’s Republic of China (PRC), the Law of the People’s Republic of China on Environmental Impact Assessment and other laws and regulations, and in combination with the actual work of environmental impact assessment supervision in this Municipality, the Municipal Bureau of Ecology and Environment has studied and formulated the Benchmark of Beijing General Construction Project Environmental Impact Assessment Approval Discretion, which is hereby issued.

  One,The eco-environmental departments of all districts (including the Administrative Examination and Approval Bureau of Beijing Economic and Technological Development Zone), as well as the Management Committee of Beijing City Sub-center and the Management Committee of Beijing Daxing International Airport Airport Airport Economic Zone (Daxing), which undertake the responsibility of environmental impact assessment and approval, may refer to the relevant requirements of this notice to examine and approve the environmental impact assessment documents of construction projects.

  Second,This notice shall be implemented as of the date of issuance, and the Notice of Beijing Municipal Bureau of Ecology and Environment on Standardizing the Examination and Approval Items of Environmental Impact Assessment of Construction Projects (Jing Huan Fa [2021] No.11) shall be abolished at the same time.

  I hereby inform you.

Beijing Municipal Bureau of Ecological Environment    

November 17, 2023  

Benchmark of Beijing General Construction Project Environmental Impact Assessment Approval Discretion

  I. Basic elements

  1. Name of administrative licensing item: environmental impact assessment and approval of general construction projects.

  Step 2 Set the basis

  (1) Article 19 of People’s Republic of China (PRC) Environmental Protection Law

  (2) Article 3 of the Environmental Impact Assessment Law of the People’s Republic of China

  (3) Article 19 of People’s Republic of China (PRC) Water Pollution Prevention Law

  (4) Article 18 of the Air Pollution Prevention Law of People’s Republic of China (PRC).

  (5) Article 18 of the Law of People’s Republic of China (PRC) on Prevention and Control of Soil Pollution.

  (6) Article 17 of the Law of People’s Republic of China (PRC) on the Prevention and Control of Environmental Pollution by Solid Waste.

  (7) Article 24 of People’s Republic of China (PRC) Noise Pollution Prevention Law.

  (8) Article 6 of Regulations on Environmental Protection Management of Construction Projects

  3. Exercise hierarchy

  The basis for the division of authority at the municipal and district levels:

  (1) Decision of Beijing Municipal People’s Government on Exercising Part of Administrative Power and Handling Part of Public Services by the Management Committee of Beijing Economic and Technological Development Zone (Beijing Zhengfa [2019] No.23)

  (2) Decision of Beijing Municipal People’s Government on the Administration Committee of Airport Economic Zone (Daxing) of Beijing Daxing International Airport and relevant departments of Daxing District Government to exercise some administrative powers to handle some public service matters (J.F.F. [2020] No.22).

  (3) Decision of the Beijing Municipal People’s Government on the exercise of a number of municipal administrative powers by some key functional area management agencies and relevant departments of the district government (No.27 [2021] of Beijing Municipality)

  (4) Catalogue of Construction Projects under the Management Authority of Environmental Impact Assessment Documents of Beijing Bureau of Ecology and Environment (2022 edition) (Notice No.7 of Beijing Bureau of Ecology and Environment, 2022)

  (5) Decision of Beijing Municipal People’s Government on the exercise of a number of municipal administrative powers by some key functional area management agencies and relevant departments of the district government (Beijing Zhengfa [2023] No.4)

  Second, the licensing conditions

  1. The type of construction project and its location, layout and scale are in compliance with environmental protection laws and regulations and relevant statutory plans;

  2. If the environmental quality of the region does not meet the national or local environmental quality standards, the measures to be taken by the construction project can meet the requirements of regional environmental quality improvement target management;

  3. The pollution prevention measures adopted by the construction project can ensure that the pollutant discharge reaches the national and local discharge standards, and take necessary measures to prevent and control ecological damage;

  4 renovation, expansion and technical transformation projects put forward effective prevention and control measures for the original environmental pollution and ecological damage of the project;

  5. The basic data of the environmental impact report and the environmental impact report form of the construction project are true, and there are no major defects or omissions in the content, and the conclusion of the environmental impact assessment is clear and reasonable;

  6. The construction project conforms to the industrial policies of the state and this Municipality and the requirements related to cleaner production, and the industrial construction project adopts cleaner production technology with less energy and material consumption and less pollution, and makes rational use of natural resources;

  7. Construction projects take measures to control the discharge of major pollutants, and the discharge of pollutants meets the requirements of the state and this Municipality for total pollutant control.

  Third, the application materials

  1. Application for approval of environmental impact assessment documents of construction projects;

  2 construction project environmental impact report (table);

  3 on the construction project environmental impact assessment documents to delete the information should not be disclosed;

  4. Description of public participation (environmental impact statement project);

  5. Complete environmental impact report (form) (publicity draft);

  6. Letter of Commitment for Informing Environmental Impact Assessment (Informing the project for approval).

  Iv. Intermediary service (optional)

  1. Name of intermediary service: preparation of environmental impact report of construction project (table)

  2. Set the basis for intermediary services

  (1) Article 19 of the Environmental Impact Assessment Law of the People’s Republic of China

  (2) Article 13 of Regulations on Environmental Protection Management of Construction Projects

  3. Agency providing intermediary services: technical unit of environmental impact assessment.

  4. The charging nature of intermediary services: operating service charges (market-adjusted prices).

  V. Examination and approval procedures

  1. The applicant’s application;

  2. Acceptance/rejection by the examination and approval authority;

  3. Accepting publicity;

  4. Technical assessment (carried out in some cases);

  5. On-site inspection (carried out in some cases);

  6. Examination by the examination and approval authority;

  7. To review the publicity;

  8. Hearing (in some cases);

  9. Approval/disapproval by the examination and approval authority;

  10. Announcement of approval decision.

  VI. Time limit for examination and approval

  1. Time limit for acceptance: 1 working day.

  2. Legal time limit for examination and approval: 60 working days for the environmental impact report and 30 working days for the environmental impact report form.

  3. Time limit for commitment approval: 29 working days for environmental impact report and 14 working days for environmental impact report form.

  VII. Charges

  Is there any charge for handling administrative license? No.

  Eight, license

  1. Name of approval result: approval document of environmental impact report (form) of construction project.

  2. Validity period of examination and approval results: long term (projects that have not started construction for five years need to be re-examined).

  3. Do you need to go through the formalities for changing the approval result? No.

  4. Do you need to go through the formalities for renewal of approval results? No.

  IX. Quantitative restrictions

  without

  X. Annual Inspection Report

  1. Is there any annual inspection requirement: None.

  2. Is there an annual report requirement: None.

  XI. Inadmissibility

  1. Conditions of inadmissibility

  (1) If the application does not need to obtain an administrative license according to law, it shall immediately inform the applicant that it will not be accepted;

  (2) If the application matters do not fall within the scope of functions and powers of the administrative organ according to law, it shall immediately make a decision not to accept it, and inform the applicant to apply to the relevant administrative organ.

  2. Inadmissible implementation procedures

  Issue a written certificate of inadmissibility stamped with the special seal of the ecological environment department and dated.

  XII. Others

  Other aspects of environmental impact assessment and approval of general construction projects involving administrative licensing shall be implemented in accordance with the Administrative Licensing Law of People’s Republic of China (PRC).

Integrated mechanism to protect underage victims of sexual assault

  Gao Yue, the author of the comic book "Protect You"

  Legal Daily reporter Wang Chun

  Legal Daily correspondent Jiang Jianfang

  In recent years, the crimes of sexual assault on minors that have occurred from time to time have stung the social nerves again and again. How to prevent and expose the "big bad wolf" around those children and protect their healthy growth? At the recent seminar on the construction of the national unchecked innovation practice base, the Procuratorate of Yinzhou District, Ningbo City, Zhejiang Province made an exchange speech entitled "One-stop case handling mechanism construction". Up to now, the Yinzhou District Procuratorate has collected evidence from 62 underage victims in one-stop places.

  Lv Yijun, Party Secretary and Procurator-General of Yinzhou District Procuratorate, told the reporter of Legal Daily that since it was designated as the "National Innovative Practice Base for Minors’ Procuratorial Work" by the Supreme People’s Procuratorate in April 2018, Yinzhou Procuratorate has continuously promoted the construction of innovative practice bases through resource integration, system improvement and technology upgrading, and built an integrated protection system to strive for the ultimate protection of minors.

  Provide one-stop judicial service

  For cases of sexual assault on minors, Chen Hao, director of the Seventh Procuratorate of Yinzhou District Procuratorate, has been nervous. Her mobile phone is connected to the platform of the Public Security 110 Command Center. As long as there is a case of sexual assault on minors in the jurisdiction, she can receive relevant information at the first time.

  After that, the prosecutor of the Seventh Procuratorate will immediately rush to the workstation for the protection of minors in the Second Hospital of Yinzhou, contact the hospital to appoint a doctor to check the victim’s body and extract the certificate, and the public security police will make a record of the victim at the workstation, and the prosecutor will intervene and guide in advance.

  This workstation covers an area of about 60 square meters, with independent elevators and gates. It is arranged warmly and comfortably, which can make the children here relax as much as possible. The whole room is divided into two rooms, the former is an inquiry room and the latter is a physical examination room. The inquiry room is divided into three functional blocks: psychotherapy area, conversation guidance area and case inquiry area. Close-up cameras, panoramic cameras, pickups, switches and other equipment in the inquiry area are convenient for synchronous audio and video recording of the whole inquiry process, and can burn the inquiry process into a CD for subsequent case-handling units to read.

  Such a standardized process benefits from the one-stop place and case-handling mode of "integration of prosecutors and police, cooperation between prosecutors and doctors" initiated by Yinzhou District Procuratorate in 2017.

  Chen Jing, a full-time member of the Seventh Procuratorate of Yinzhou District Procuratorate, said, "In the past judicial practice, in the process of investigation, arrest, public prosecution and trial, the abused minors may be repeatedly questioned and have to tell the details and process of the infringement many times, which is undoubtedly a kind of ‘ Secondary injury ’ . Setting the inquiry place in the hospital, making full use of the resources of all parties, and truly realizing the one-time inquiry, evidence collection and inspection of underage victims, not only protects their privacy, but also protects them from ‘ Secondary injury ’ " .

  In order to make the workstation play an effective role, the Yinzhou District Procuratorate issued the "Detailed Rules for the Use of One-stop Inquiry Room for Juvenile Victims of Sexual Abuse" to refine and improve the one-stop workflow and specific requirements; And the public security department will sign the documents such as Opinions on the Procurator’s Office of Juvenile Criminal Cases in Public Security Organs and Several Opinions on Establishing Interrogation Rules for Juvenile Victims, and further establish information sharing mechanisms, timely intervention in investigation mechanisms, consultation and judgment mechanisms and inquiry mechanisms for victims; And the Second Hospital of Yinzhou signed the Cooperation Agreement on Medical Assistance for Minor Victims of Sexual Assault Cases, and further improved various systems such as relief fees, relief methods, relief scope and relief standards.

  In addition, considering the current situation that most minor victims need assistance, in order to make up for the lack of judicial assistance, Yinzhou District Procuratorate has also led the district love enterprises to set up the "Seven-color Flower" special assistance fund for minors and the Zhongzhe Group’s "Legal-related Assistance Fund for Minors" with a total amount of 3 million yuan.

  Establish a national invasion database

  Chen Qi was deeply impressed by a case in which a kindergarten doorman molested a girl while temporarily taking care of her. Affected by this, girls become taciturn and afraid of others.

  When Chen Qi first met her at the workstation, she hid behind her mother and refused to come out. Chen Qi advised softly, took out a plush toy and handed it to the woman. Only then did the girl slowly put down her guard.

  After the case inquiry was completed, Chen Qi learned that the girl may have stress-related obstacles, so she contacted a psychological counselor to give her psychological counseling, and applied for a 10,000 yuan rescue fund for the girl. She also communicated with the girl’s mother by telephone from time to time to understand the girl’s recent situation. Knowing that the girl’s life is back on track, Chen Qi finally breathed a sigh of relief.

  In Chen Qi’s view, the occurrence of this case revealed that there were problems in the management of personnel employment in kindergartens. However, the lack of supervision in the positions that are in close contact with minors can easily lead to troubles. Therefore, it is necessary to strengthen the entry examination, establish a database of crimes against minors, and create a "firewall" to prohibit those who have a criminal record of sexual assault from entering these industries.

  Through preliminary investigation, Yinzhou District Procuratorate found that some local procuratorial organs have tried first and set up a local information database on crimes against minors. However, Chen Jing believes: "This kind of database data is limited to the local area, so it is impossible to avoid the dilemma that criminals commit crimes in one place and go to another place to work."

  In order to solve the problem of "protection vacuum" caused by cross-regional and cross-industry, in May this year, Yinzhou District Procuratorate took the lead in establishing a basic information database covering the whole country for employers and competent administrative departments in Yinzhou District who have close contact with minors.

  There are about 370,000 pieces of information in this database, covering the information of qualified personnel aged 18 to 60 who have been punished for rape, child molestation and other criminal acts or administrative punishment for indecent acts in the past 10 years. At the beginning of each month, the information collectors of public security law use big data to update the data in real time.

  In order to standardize the information inquiry mechanism, the Yinzhou District Procuratorate, together with nine units including the Political and Legal Committee of the District Committee, the court and the Public Security Bureau, formulated and promulgated the Inquiry Work System, which stipulates that educational units, training institutions, medical institutions, rescue institutions, youth activity centers and other units or departments that have close contact with minors within their jurisdiction should strengthen the examination of entry personnel, and it is strictly forbidden to employ personnel with criminal records of sexual assault. If a person who has been in the information database commits the crime of sexually assaulting a minor again because he has not inquired or neglected to perform the duties of management and supervision, the responsibility of the relevant personnel shall be investigated. Up to now, Yinzhou District has conducted a general information survey on 11,446 employees, and no abnormalities have been found.

  As soon as the document was issued, employers took the initiative to inquire, otherwise, once a sexual assault case occurred, they would be severely punished. The relevant person in charge of Ningbo Yinzhou Squirrel Hall Education and Training Co., Ltd. believes that training institutions can only recruit teachers according to their resumes. It is necessary to further understand the personal situation of teachers through the employment inquiry mechanism.

  Build an integrated working system

  It is an important duty of procuratorial organs to educate, reform and save minors.

  In February 2018, the "Seven-color Flower" unchecked team of Yinzhou District Procuratorate was established, with 7 female prosecutors and 5 graduate students. The "Seven-color Flower" unchecked team focused on juvenile education, juvenile victim protection and assistance, and juvenile crime prevention, and gradually formed a work pattern of protection integration, case handling mechanism, socialization of assistance and education, and comprehensive prevention.

  In the case of handling the theft of Yang, a Yi teenager with conditional non-prosecution, the team took the lead in launching a diversified model of caring and helping education led by prosecutors, judicial social workers, volunteers and caring people. All parties jointly worked out targeted help and education programs and plans, and the judicial social workers conducted "one-on-one" follow-up guidance on Yang’s volunteer service, community service and labor education. At the same time, the team also arranged for Yang to study cooking in the nursing base from his hobbies and his urgent need to master the skills of making a living. During the inspection, Yang took an active part in voluntary activities and joined the anti-piracy volunteer team in Yinzhou District, realizing the qualitative change from "thief" to "anti-piracy" and giving back to the society with his own actions.

  The Yinzhou District Procuratorate and the District Comprehensive Management Office also jointly issued the Implementation Opinions on Promoting the Integration of Minors’ Protection in Yinzhou District, and established 17 departments including courts, public security bureaus, judicial bureaus, women’s federations and working committees, covering all functional departments involved in the protection of minors, including criminal, civil, administrative, prevention, rescue and other multi-level protection, including judicial social workers, volunteer teams and psychological counselors.

  The "Implementation Opinions" emphasizes that it is necessary to build a one-stop case-handling and rescue mechanism for minor victims, a social support mechanism for minors, a protection and rescue mechanism for children in distress, a publicity and preventive education mechanism for minors under the rule of law, and a public interest litigation mechanism involving minors, so as to form an ideological consensus and working mechanism for the whole region to participate in the integrated protection of minors.

  In order to comprehensively protect minors in all directions, the Yinzhou District Procuratorate has also developed the application platform of "Yinzhou Wisdom Unchecked", which has seven functions: social investigation+suitable adults+care and help+psychological counseling+social assistance+clue reporting+preventive education, and weaves the wisdom protection network for minors.

  In the first half of this year, through the reporting platform of "Yinzhou Wisdom Unchecked", Yinzhou Procuratorate learned that the shops around a school were selling unqualified food, and the team police intervened at the first time, and together with the public security police, they repeatedly investigated and collected evidence, and filed the first criminal incidental civil public interest litigation case in Ningbo with the court. In the end, the court adopted the relevant opinions of the procuratorate, sentenced the defendant to six months in prison, suspended for one year, and fined 10 thousand yuan, prohibiting the defendant from engaging in food production, sales and related activities during the probation period; The defendant unit was fined 15,000 yuan, paid more than 40,000 yuan in compensation for public interest litigation, and publicly apologized in the national media.

Experts talk about college entrance examination recruitment: the process should be kept secret, and the leaker will be punished.

  A "flow chart for withdrawing files" has plunged Peking University and Henan Admissions Offices into a whirlpool of public opinion.

  On the morning of August 15th, the Admissions Office of Henan Province issued a statement saying that it was found that the recruitment staff of a county in Henan Province was negligent, and the information of the candidates’ withdrawal process was taken by others without authorization and spread online. According to the statement, the "flow chart of withdrawing files", which should have been kept confidential during the enrollment process, "unintentionally leaked" due to the negligence of the enrollment staff. At present, the Henan Provincial Admissions Office has interviewed and sent a letter to the relevant departments of the county, requesting further investigation and verification of the situation and handling it according to the rules and regulations.

  Xiong Bingqi, an educational scholar and vice president of 21st Century Education Research Institute, told The Paper that the "flow chart for withdrawing files" belongs to the internal flow information of enrollment work and should be kept confidential and will not be made public. However, the relevant departments should keep the process information for future reference when enrolling students. In the face of enrollment disputes, it can be viewed by the supervision department or the higher authorities to determine whether the enrollment work is illegal.

  What punishment should the staff bear for the disclosure of confidential workflow information due to negligence?

  Xiong Bingqi believes that the staff member may be subject to administrative sanctions. He said that under the current enrollment system, every link of information should be open and transparent, and candidates can question the results of enrollment and ask the enrollment department to know whether the education and examination departments and schools violate the rules according to the public information, so as to safeguard their rights.

  The Paper found that Article 10 of the Interim Measures for Handling Violations of Enrollment in Ordinary Colleges and Universities published by the Ministry of Education in 2014 stipulates that the enrollment staff may "disclose unpublished candidates’ scores, candidates’ volunteers, admission scores, etc., which may affect the admission of fair information, or disclose or resell candidates’ personal information". The unit to which they belong shall immediately order them to suspend their enrollment work, and the relevant departments shall give corresponding punishment or other treatment according to the seriousness of the case; Anyone suspected of committing a crime shall be transferred to judicial organs for handling according to law.

  In addition, the data show that the Ministry of Education has previously regulated the possible enrollment violations in colleges and universities by issuing regulations and implementing interim measures.

  The Ministry of Education pointed out in the "Regulations on Enrollment of Ordinary Colleges and Universities in 2019" issued in March this year that, except for the information that should be publicly disclosed to the public according to regulations, any unit or individual may not provide it to others or disclose it to the public without authorization, and illegal dissemination and sale are strictly prohibited.

  At the same time, this regulation explains the penalties for violations of laws and regulations in all aspects of college entrance examination registration, examination and admission. Candidates, examination staff and other social personnel who violate the rules in the enrollment, examination, admission and other aspects of college enrollment will be dealt with severely in strict accordance with the procedures and regulations determined by the provisions (measures) of the Criminal Law and the Education Law, and the parties and related personnel will be held accountable according to the law; Anyone suspected of committing a crime shall be promptly transferred to judicial organs for legal responsibility. Those who violate the rules and regulations of public officials will be dealt with seriously in accordance with relevant regulations.

  In May of this year, the Henan Provincial Department of Education simultaneously issued the relevant regulations on the enrollment of ordinary colleges and universities in 2019.

  Previously, the Peking University Admissions Committee issued a statement saying that in view of the fact that the "National Special Plan" admission work in Henan Province adopts the method of voluntary filing in order, the two candidates who have retired have reached the admission control scores of the same batch and met the admission conditions, and should be admitted; There are irregularities in the process of withdrawing files, and the reasons for withdrawing files in the admissions office are not established. The Admissions Committee decided to apply for the re-registration of two candidates who had dropped out of the file according to the procedure.

Carrying out hanyu pinyin scheme according to law to play a greater role in building a well-off society in an all-round way

Li Weihong


  On February 11th, 1958, the Fifth Session of the First National People’s Congress approved and promulgated the Chinese Pinyin Scheme. In the past 55 years, the implementation of Chinese Pinyin has achieved fruitful results. Chinese Pinyin has become an important tool for reading Chinese characters, learning Mandarin, cultivating and improving reading and writing abilities, an important basis for reforming and creating minority languages, and an important basis for compiling Braille, sign language, semaphore and signal language, which is widely used in Chinese literature sorting and retrieval, and models and codes in industrial and scientific fields. With the popularization of modern information technology, hanyu pinyin is widely used to input Chinese characters, and hanyu pinyin permeates all aspects of social life, which is indispensable for a moment. As an international standard for spelling names and place names in China, as an important basis for foreign languages to refer to China and express the concept of China, and as a cultural bridge for China’s foreign exchange, Chinese Pinyin is widely used in teaching Chinese as a foreign language, foreign exchange and other fields. As a scientific, convenient and practical language tool, Hanyu Pinyin has provided great convenience for the modernization and informatization of China’s economic and social life, made important contributions to eliminating illiteracy, popularizing education, developing science and technology and improving the level of informatization in China, and played an irreplaceable positive role in socialist modernization.


  Standing at a new historical starting point, we should, in accordance with the requirements of the 18th National Congress of the Communist Party of China on language and writing, strive to implement the Law on the Common Language and Writing and the Outline of the National Medium-and Long-Term Reform and Development Plan for Language and Writing, conscientiously sum up the achievements and experiences in implementing the Hanyu Pinyin Program in the past 55 years, properly handle the problems existing in the use of Hanyu Pinyin under the new situation, and further intensify its implementation, so that Hanyu Pinyin can play a greater role in the new era.


  First, the implementation of the Chinese Pinyin Scheme is an important language policy in China.


  The creation of Hanyu Pinyin Scheme has a profound historical origin and a broad mass base. Chinese characters are not phonography, and the Chinese nation’s efforts to find a scientific and appropriate pinyin scheme for Chinese have never stopped since the direct pronunciation and reverse tangent. At the end of 19th century and the beginning of 20th century, some domestic intellectuals started the phonetic alphabet movement and created more than 20 pinyin schemes. On the eve of the May 4th Movement, the government of the Republic of China promulgated the stroke-type phonetic alphabet of Chinese characters, which played a certain role in helping literacy and pronunciation. In the 1920s, Qian Xuantong, Zhao Yuanren and others created "Romanization of Mandarin", and in the 1930s, Guo Zhisheng and Qu Qiubai created "Latin New Characters of Northern Dialect", but failed to form a unified romanization scheme. At the beginning of the founding of New China, in order to meet the needs of socialist economic, political and cultural development, the CPC Central Committee made a major decision to reform the language. From 1956 to 1958, the state established the "Chinese Pinyin Scheme Review Committee" and published the "Chinese Pinyin Scheme (Draft)", and the the State Council Plenary Session adopted the "Resolution on Publishing the Chinese Pinyin Scheme (Draft)". In February 1958, the Fifth Session of the First National People’s Congress officially passed and promulgated the Chinese Pinyin Scheme. "Chinese Pinyin Scheme" is the inheritance and development of the Chinese Pinyin movement since modern times, and it is a master of more than 1,000 suggested schemes at home and abroad in the development stage. Its Latin (Roman) alphabet form and the characteristics of "phoneticization" and "internationalization" conform to the historical trend.It embodies the vision and mind of the China government and people facing modernization, the world and the future. In today’s information age, the reason why we can input Chinese characters into the computer through Chinese Pinyin and search for the required Chinese information in the massive network database is due to the scientific pragmatism of the original developers, and also to the foresight of the older generation of proletarian revolutionaries such as Mao Zedong, Zhou Enlai, Chen Yi and Wu Yuzhang who personally asked and guided the development work.


  The formulation and implementation of "Chinese Pinyin Scheme" has always been an important content of language and writing work in China. As an important language policy in China, the formulation and implementation of the Chinese Pinyin Scheme has always been highly valued by the party and the state. In 1958, Premier Zhou Enlai defined the basic framework of the language and writing policy of the new China in his report "Tasks of Current Chinese Character Reform", and put forward three major tasks: sorting and simplifying Chinese characters, popularizing Putonghua, and formulating and implementing the Chinese Pinyin scheme. In 1986, the state held a national conference on language and writing work, which determined the guidelines and five tasks of language and writing work in the new period, and "further promoting the Chinese Pinyin Scheme and studying and solving related problems in practical use" ranked third. In 1997, the state held the second national conference on language and writing work, which determined the guiding ideology and goal of cross-century language and writing work. "Continuing to implement the Chinese Pinyin Scheme and expanding the scope of use" is still one of the four main tasks. In 2000, the 18th meeting of the 9th the National People’s Congress Standing Committee (NPCSC) deliberated and passed the Law of People’s Republic of China (PRC) on the National Common Language and Characters, which confirmed the legal status of the Chinese Pinyin Scheme as a "spelling and phonetic tool" for the national common language and characters. In 2012, the Outline of the National Medium-and Long-term Reform and Development Plan for Language and Writing set the working goal by 2020, and clearly pointed out that "Chinese Pinyin should play a better role".


  The popularization of Hanyu Pinyin Scheme benefits from the strong support and guarantee of China’s language policies and regulations. Over the past 55 years, the state has taken various measures to promote the Chinese Pinyin Scheme. First, a series of norms and standards supporting the Hanyu Pinyin Scheme have been formulated and promulgated, such as Basic Rules for Orthography of Hanyu Pinyin, Rules for Spelling Hanyu Pinyin Letters of China Place Names, Transliteration and Transliteration of Hanyu Pinyin Letters of Minority Place Names, Spelling of Hanyu Pinyin Letters of China Names, and General Keyboard Representation Specification of Hanyu Pinyin Scheme, so as to facilitate social application. Second, through a series of policies, decrees and normative documents, clear requirements have been put forward for standardizing the use of Chinese Pinyin in the fields of press and publication, place name signs, sports activities, shop plaques and commodity packaging, and efforts have been continuously intensified. Third, we should persist in the teaching of Chinese Pinyin in the basic education stage, extensively carry out the teaching experiment of "Phonetic Literacy, Reading and Writing in Advance", and strive to improve the Chinese Pinyin ability of the people. At present, more than 1 billion people in China have mastered Chinese Pinyin.


  The Chinese Pinyin Scheme is not only from China, but also from the world. In 1977, the Third United Nations Conference on the Standardization of Geographical Names held that "the Chinese Pinyin Scheme is perfect in linguistics, and the Roman alphabet spelling of geographical names in China is the most suitable", and adopted the resolution of "adopting Chinese Pinyin as the international standard for the Roman alphabet spelling of geographical names in China". In 1979, the United Nations Secretariat decided to adopt Chinese Pinyin as the standard for transliteration of China names and place names in various Roman alphabets. In 1982, the International Organization for Standardization adopted the Chinese Pinyin Scheme as the international standard for the spelling of Roman letters in Chinese documents. The governments of Singapore and Malaysia have adopted the Chinese Pinyin Scheme as the Pinyin Scheme for their own Chinese. China’s names, place names and other proper nouns spelled in Chinese Pinyin are absorbed in English and other Roman alphabets. Authoritative tool books published in Britain, the United States and other countries include a large number of such words. Maps published in Britain, Germany and other countries use Chinese Pinyin to spell China’s place names, and the Library of Congress and libraries in some European countries use Chinese Pinyin to spell Chinese book catalogues.


  "Chinese Pinyin Scheme" is the crystallization of the wisdom of several generations of the Chinese nation, a representative achievement in the history of China’s cultural development, and an important achievement in the cultural construction of new China. It benefits the society and the whole people and has far-reaching influence.


  Two, to further expand the scope of application of "Chinese Pinyin Scheme", improve the standardization level of application.


  At present, with the rapid development of Chinese information technology, the teaching of Chinese as a foreign language is in the ascendant, and the inheritance, promotion and dissemination of Chinese culture, it is expected that Chinese Pinyin will play a greater role and help realize the "Chinese Dream" of national rejuvenation. It is necessary to further strengthen the implementation of the Chinese Pinyin Scheme according to law and improve the standardization level of its application. Specifically, we should do the following work:


  First, strengthen the teaching of Chinese Pinyin. It is necessary to resolutely implement the provisions of the Law of the State on Common Languages and Characters that "Chinese Pinyin should be taught in primary education", to ensure that the educated can master Chinese Pinyin and apply it to all aspects of Chinese learning, information retrieval and processing, and to strengthen teacher training, supervision and inspection. We should actively explore ways and means to bring Chinese Pinyin into the national lifelong education system, so as to benefit the elderly who failed to receive Chinese Pinyin teaching in primary education. We should also vigorously promote the teaching of Chinese as a foreign language for different countries, regions and languages, and give full play to the role of Chinese Pinyin in Chinese teaching.


  Second, strive to expand the use of Chinese Pinyin. On the basis of existing achievements, we should seriously think about how to make the Hanyu Pinyin Scheme further serve the "informatization" and "internationalization" and how to help spread Chinese culture. It is necessary to give full play to the function of Chinese Pinyin in accurately and conveniently expressing China’s unique things, concepts and ideas in foreign languages. It is expected that Chinese Pinyin will be directly used to spell China’s names, places and unique concepts such as Confucius, Tibet and Putonghua in foreign exchanges, and that more and more similar words such as Fuwa, Haibao and Chang ‘e will be used in foreign exchanges. At the same time, we should realize that the global, intercontinental and international languages that have been widely used in the world belong to all mankind, so we should take the initiative to enrich the expressions of these languages through Chinese Pinyin and create cultural wealth belonging to all mankind together with people of all countries and nationalities in the world.


  Third, strengthen management according to law. Governments at all levels and their relevant departments should fully implement the language policy of "Hanyu Pinyin Scheme", abide by relevant national laws, regulations and standards, and actively promote and use Hanyu Pinyin. We should adhere to the "Chinese Pinyin Scheme" as a unified standard for the spelling of Roman letters in China’s names, place names and Chinese documents, take effective measures to strengthen supervision and inspection, and correct irregularities in application; It is necessary to gradually improve the standardization of the use of Chinese Pinyin in Chinese information processing, social public services and other fields.


  Three, in-depth study, properly handle the relevant issues in the application of "Chinese Pinyin Scheme"


  In the past 55 years, great achievements have been made in the implementation of the Chinese Pinyin Scheme, but there are still some problems in understanding and practical use, which should be paid attention to and properly handled.


  First, we should properly handle the relationship between Chinese Pinyin and Chinese characters. The Chinese Pinyin Scheme is not a written scheme, and the Law of the State on the Common Language and Characters clearly stipulates that the Chinese Pinyin Scheme is a spelling and phonetic tool for the common language and characters in the country, and "is a unified standard for the spelling of Roman letters in Chinese names and place names and Chinese documents, and is used in areas where Chinese characters are inconvenient or unusable". Chinese Pinyin will not replace Chinese characters, and Chinese characters will not take the road of Pinyin. In the past 30 years, China’s Chinese character policy has always been to "maintain the relative stability of Chinese characters in a certain period of time and promote the standardization, standardization and informationization of Chinese characters". Language and writing departments should take the initiative to do a good job in relevant publicity work, so that the society can fully realize that the Chinese Pinyin Scheme is an auxiliary tool for the national common language, which mainly helps Chinese characters to play a role in aircraft frequency, train number, product model, phonetic sorting and retrieval of Chinese characters, and in situations where it is inconvenient or impossible to speak Chinese characters such as names and places in China in foreign languages.


  Second, we should properly handle the relationship between Chinese Pinyin and foreign languages. Chinese Pinyin is a phonetic spelling tool for Chinese common language, not a foreign language. Correctly using Chinese Pinyin according to law and properly handling the use of Chinese Pinyin and foreign languages are related to the sovereign dignity of the country. If you need to mark the Roman alphabet, you should spell it according to the Chinese Pinyin Scheme, and you can’t use Chinese Pinyin according to the habits of foreign languages. For example, when spelling China names, you should put "surname" before "first name". On the other hand, we should also realize that with the deepening of China’s reform and opening up and the increasing frequency of international exchanges, it is not only the hospitality of our country with a history of 5,000 years of civilization, but also the inevitable requirement of China’s "opening to the outside world and integrating into the world" to provide foreign language services in the field of public services to facilitate their work, study and life. Therefore, we must make overall plans and properly handle the relationship between "safeguarding sovereignty" and "providing services", strengthen the research on related issues, clarify the different functions and usage occasions of Pinyin and foreign languages, and reverse the current chaotic phenomenon of nonstandard and inconsistent use of Pinyin and foreign languages.


  Third, efforts should be made to study and solve relevant technical problems in practical use. According to the National Law on Common Languages and Characters, the Chinese Pinyin Scheme is not only a phonetic notation tool, but also a spelling tool. However, it should be noted that the achievements made in the implementation of the Chinese Pinyin Scheme in the past 55 years are mainly reflected in the function of "phonetic notation for Chinese characters", but the function of "spelling Putonghua" has not been fully and effectively exerted, and the research on related issues is also insufficient. The difference between spelling and phonetic notation is not only that the object of spelling is language, but that of phonetic notation is text; Moreover, spelling needs orthography, such as letter case, word segmentation, punctuation usage and other requirements of the text. In practical use, many people use phonetic notation to spell Chinese characters, which has some problems, such as no word segmentation and hyphenation, and incorrect use of case and case. Therefore, it is necessary to strengthen research and properly handle some problems in the orthography of Chinese Pinyin, such as word segmentation, idiom spelling, proper noun spelling and tone marking. In addition, efforts should be made to study and deal with a series of problems, such as how to take care of social habits in the pronunciation of the names of Chinese pinyin letters, how to coordinate the writing style of Chinese pinyin letters with related foreign letters, whether to use two spellings or three spellings in pinyin teaching, and how to express foreign or foreign proper nouns in Chinese pinyin. Only by solving these problems, further improving the efficiency of the use of Chinese Pinyin and perfecting the functions of Chinese Pinyin can it be conducive to the further implementation of the Chinese Pinyin Scheme.


  The formulation of "Chinese Pinyin Scheme" is a pioneering work of language and writing in China. Over the past 55 years, the state has carried out a lot of fruitful work and achieved brilliant achievements in promoting Chinese Pinyin. At present, social informatization and economic globalization provide a broader and deeper application space for Chinese Pinyin. At the same time, there are still many problems in the implementation and application of Chinese Pinyin, which can not meet the needs of China’s economic construction and social development. For example, due to insufficient publicity and implementation, there are still some people in society who don’t understand the nature and function of Chinese Pinyin and can’t fully understand its scientific, practical and wide application prospects; Some localities and schools ignore and weaken the teaching and scientific research of Chinese Pinyin. In social application, the use of Chinese Pinyin is not in accordance with the relevant rules, and spelling mistakes and irregularities are common; In some fields, the phenomenon of not using Chinese Pinyin or replacing Chinese Pinyin with foreign languages has also occurred from time to time in violation of national regulations and standards. The above situation shows that in the face of the new situation of language and writing work, we must further strengthen the promotion of Chinese Pinyin, expand its application scope, constantly improve the relevant application rules, improve the popularity of Chinese Pinyin, and enhance the standardization level of Chinese Pinyin application.


  As the competent department of the national language and writing work, the State Language Commission will take the opportunity of commemorating the 55th anniversary of the promulgation of the Chinese Pinyin Program to thoroughly implement the Law on the National Common Language and Writing, comprehensively promote the legalization, standardization, standardization and informatization of the national common language and writing, further strengthen the planning guidance, management supervision and scientific research on the implementation of Chinese Pinyin, and promote Chinese Pinyin to make due contributions to building a well-off society in an all-round way and realizing the Chinese dream.

Brand development in developed countries

Brand has existed for centuries, and its emergence marks the maturity of the concept of commodity exchange. It can be said that the appearance and development of brand is a social and economic phenomenon and the product of the development of commodity economy to a certain stage.

1. Development history of foreign brands

Brand development in western countries has roughly experienced four periods:

(1) primitive period. Before the invention of movable type printing in 1450, the brand developed in a primitive and unconscious state. However, people have unconsciously applied the concept of brand in business activities. At that time, with the prosperity of economy and the increase of business activities, people began to spread brands by word of mouth.

(2) the germination period. Before the industrial revolution, brand development was in its infancy. At that time, it mainly paid attention to the labeling of products or producers, so it was also called the labeling period. For example, in the western United States, the earliest entrepreneurs (that is, big farmers) branded the company’s logo on the buttocks of animals, and used such an indelible mark to show his ownership of the assets of animals. Since then, the brand has the function of distinguishing from other people’s goods.

(3) growth period. At the end of 18th century and the beginning of 19th century, or after the industrial revolution, western countries experienced rapid economic development, increased products and intensified competition, and brand development entered the growth period or trademark period. The biggest feature of brand development in this period is that enterprises generally attach importance to trademark registration.

The industrial revolution made the machine industry replace manual production, and the manufacturing industry was more developed. In order to strengthen the protection of brands, the trademark system came into being, and brands in the modern sense came into being. Starting with the first car with horizontal bar engine made in Germany in 1886, Coca Cola was born in 1886, Gillette shaver appeared in 1895, Kodak brand was born in 1898, Ford Model T came out in 1908, Boeing brand quietly landed in 1917, Marlboro brand came out in 1924, Nestle coffee came out in 1938, and a number of brands gradually developed and grew.

At the beginning of the 19th century, the earliest legal provisions on trademarks appeared in France. Subsequently, Britain, the United States, Germany and Japan have also promulgated their own trademark laws. Trademark system is popular all over the world, and brands have been recognized and guaranteed by law.

(4) maturity. At the end of 19th century and the beginning of 20th century, the role of brand as an important means of competition gradually emerged. Especially after the Second World War, with the rapid development of science and technology, high technology is widely used in production, enterprise groups are maturing, consumer demand is changing with each passing day, and enterprise competition is unprecedented fierce, thus ushered in the so-called "brand economy" era, and brand development has entered a mature period or brand period. The globalization trend of brand communication is obvious, but it has national characteristics. A large number of brands with unique connotations and advanced concepts have been born, and the research on brands has been deepened day by day. During this period, famous brands such as KFC, McDonald’s, Disney, Toyota, Hitachi, Panasonic and Sony appeared, which has entered the era of brand competition.

2. The development stage of foreign brands

Looking at the development history of foreign brands, it can be summarized into four stages, namely, the formal brand stage, the legal brand stage, the famous brand stage and the commercialized brand stage.

(1) The formalization stage of the brand. In the stage of brand development, the first is the formalization of the brand. From a formal point of view, a brand is a symbol. Since ancient times, people have marked their own livestock with unique marks to distinguish them from other people’s livestock. In English, the word "Brand" means to stamp, indicating the origin and manufacturer of a product or service. In the early days, people widely used formal brands, which started with all kinds of craftsmen marking their products to distinguish them from those made by others. At this stage, when people understand the brand, they only regard it as a form of symbol and mark, so that consumers can distinguish the origin and source of the product through this symbol. This symbol ensures that the product is provided by the same supplier with the same quality and characteristic level, and after the product is sold, it can make the buyer identify the manufacturer of the product and facilitate repair and replacement. This kind of formalized brand also has certain binding force on other product manufacturers, and to some extent, it has played a role in preventing its own products from being counterfeited by others.

(2) The legalization stage of the brand. The significance of brand legalization lies in brand trademark, and brand has become an integral part of intellectual property rights. According to the development of commodity economy and fierce market competition, many western countries have promulgated and promulgated trademark laws and related brand protection regulations, which makes the concept of brand clearly defined in law. Therefore, the brand of goods and services can be protected by law, and the word brand is also reflected in relevant laws. Legalization of brand shows in the legal sense that after the brand is registered, the owner and franchisor of the brand get the protectable property, and can also prevent others from impacting, counterfeiting and hurting. In 1803, France introduced the world’s earliest brand-related law, the Law on Factories, Workshops and Workshops, which defined counterfeiting other people’s trademarks as the crime of forging documents without permission and punished it. The United States began to implement the Federal Trademark Regulations of the United States of America in 1870; Germany also promulgated the Trademark Protection Law in 1874, which made the brand development enter the era of legalization. Brand-related laws that have been recognized and implemented around the world mainly include the Paris Convention for the Protection of Industrial Intellectual Property Rights, which was promulgated and implemented on March 20th, 1883, and the madrid agreement concerning the international registration of marks, which was promulgated and implemented on April 14th, 1891. China is also a member of these two conventions and agreements.

(3) the brand-name stage of the brand. After World War II, great changes have taken place in the world economy, scientific and technological progress has promoted the rapid development of productive forces, people’s material and cultural living standards have been greatly improved, consumers have changed from meeting basic physiological needs to pursuing higher psychologically and spiritually, paying attention to the expression and development of individuality, and there are abundant commodities in the market, and the differences in quality, performance and price of commodities have gradually narrowed. At the same time, due to the joint action of various modern media, the spread and diffusion of commodity brands are more effective and fast, which promotes and influences consumers to form the concept and value trend of brand-name consumption, and the outstanding performance of brand-name products in the market has brought rich super-value profits to enterprises. The demonstration effect of brand-name consumption is to cause people to chase brand-name goods all over the world. During this period, brand has become the focus of market competition among enterprises.

Brand-name brand has become the goal and direction of brand development for all enterprises. Brand-name brand is an outstanding brand among many brands. Brand-name brand goods are symbols of high-quality products and services. They occupy the market and conquer the high-quality goods of users and consumers with their outstanding performance and the appearance of appealing to both refined and popular tastes. From the market performance, the famous brand indicates that the enterprise’s labor is highly recognized by the society, reflects the trend of consumer psychological preference and cultural taste, is the unity of social material and spiritual values, and is the biggest feature of modern social consumption concept and cultural value orientation. During this period, many famous brands began to appear in various markets around the world, such as Coca-Cola drinks in the United States, Kodak films, Ford cars and Toyota cars in Japan. Famous brands have become a powerful weapon for enterprises to participate in international market competition in this period.

(4) the commercialization stage of the brand. When the world began to pay close attention to intellectual property rights, enterprise merger and brand export, and the implementation of franchising and other management, the formal meaning, legal attributes and branding of the brand could not fully explain the true meaning of the brand. It can be said that the nature of the brand has changed suddenly, that is, the brand has the characteristics of general commodity value and exchange function, and the commodity attributes of the brand have emerged. A brand is a commodity, which has the general attributes and characteristics of a commodity, and its development has entered the era of brand commercialization. Enterprises with brands pay more attention to the connotation of the brand and the intangible assets value of the brand itself.

When marketing activities are carried out, brands are integrated into business assets as intellectual property and intangible assets of enterprises. When enterprises merge and expand, brand assets have become an important asset composition of asset merger and reorganization. Even the brand can be auctioned as an independent asset when the enterprise goes bankrupt. For example, the famous British car brand manufacturer "Rolle Period-Roy Period" was transferred to the German Volkswagen Company at a price of hundreds of millions of pounds during the merger of the enterprise. Developed countries make use of the commodity characteristics of brands to export brands to developing countries in the international market, and adopt the way of licensing brands as an investment in local enterprises, implement franchising and realize the brand expansion strategy. For example, in many Coca-Cola production plants and filling lines around the world, the Coca-Cola Company has no direct investment, but only provides licenses for the use of Coca-Cola stock solution and Coca-Cola brands, and enterprises that use brands have to pay a considerable amount of brand use fees every year. Another example is the licensee who uses McDonald’s brand. In addition to the initial cost of about 600,000 US dollars, he will also pay McDonald’s brand service fee and brand use fee, which account for 11.5% of its operating income. It can be said that the era of brand commercialization has arrived. (The author is a member of the writing team of Brand Innovation)

Apart from China, the Spring Festival in these countries is also booming.

In fact, apart from China, which regards the Spring Festival as an important festival, there are also some Southeast Asian countries influenced by China culture, such as Viet Nam, South Korea, Singapore, Malaysia and other countries, which also regard the Spring Festival as a legal holiday. In addition, Sydney, Australia has also made the Spring Festival prosperous. Since it is an annual festival, people will naturally think about how to make the festival colorful, and let’s see how they spend the Spring Festival.

Sydney: From the first day to the fifteenth day, every day is the taste of New Year.

Sydney Opera House

New year’s goodsYou may not believe it, but in Sydney, the Spring Festival is very strong. In Sydney’s Chinatown, there are all kinds of Chinese restaurants, pastry shops and handicraft shops. Whether it’s Spring Festival couplets, lanterns, Chinese knots, or traditional China cuisine, you can basically buy them, so don’t worry about the new year.

Red envelopes for lucky money

Old customsIn addition to the official Spring Festival series in Sydney, there are many activities in major Chinese areas. Since the 25th of the twelfth lunar month, various activities have been staged in Sydney. On New Year’s Eve, the Sydney Opera House and the Harbour Bridge will become the most beautiful red, followed by New Year’s Eve and grabbing red envelopes.

On New Year’s Day, you can listen to a free China concert brought by the Sydney Conservatory of Music and famous tenors. You can enjoy a difficult lion dance performance; During the Spring Festival, Sydney also invited some calligraphers to show off the charm of calligraphy. On the second day of New Year’s Day, there are special events in the Art Museum during the Spring Festival. On the fourth day of the first month, there is a red envelope distribution activity at the Sydney fish market. It’s time to start exercising your hand speed. On February 8, there was also an LED lion dance show at the Circular Pier. The China Cheongsam Show on February 9th can take you through time.

[New Year’s Eve]On New Year’s Eve, in order to tie in with the Spring Festival, many restaurants in Sydney have launched "New Year’s Eve". No matter western food or buffet, China elements are added to their menus. Families who don’t want to do it themselves at home can go to the restaurant to have a look.

Singapore: Preparing New Year’s Eve dinner at home is even more delicious.

Singapore Chinatown Plaza

[new year’s goods]】 In the Spring Festival, the legal holidays here are two days, that is, the first day and the second day. Chinatown in Singapore is called Chinatown. When the Chinese New Year is coming, there are many people selling New Year’s goods there. You can see Spring Festival couplets, lighting, desserts, preserved ducks and dried fruits.

Chinese knot with auspicious meaning

Old customsOn January 26th, in Chinatown Square, the lion dance competition has already started. There are more than 10 pairs of top lion dance teams, who show their talents on the plum blossom pile and try their best to compete for the plum blossom award. Next, at Xinqiao Road and Yudongxuan Street, local and overseas art groups will jointly perform, which is the highlight of the New Year every year. You can also see the lighting display for seven weeks in a row, which is very suitable for taking a concave photo.

People go shopping in Chinatown Square to buy new year’s goods.

At the Spring Festival party in Chinatown, you can see the atmosphere of Chinese New Year singing and dancing. At the New Year’s Eve party, you can also see new media artists interacting with the audience through Chinese New Year songs, short videos and games to welcome the arrival of the New Year. On the evening of February 17th, there will be a large-scale street performance famous in Asia, which will be staged in Chinatown on the weekend of Lantern Festival. Float parade and makeup parade will bring the New Year celebration to a more joyful situation. According to local people, fireworks can be set off at mbs on the night of the Spring Festival, and many people will go to see it.

New year lion dance custom

[New Year’s Eve]As for the New Year’s Eve dinner, many Chinese will want to eat it at home, buy food and cook for jiaozi. On the one hand, we respect China’s traditional customs; on the other hand, it is difficult to change our living habits for so many years. The whole family gathers together to cook and eat, which is more festive.

Vietnam: Chinese New Year is still a celebration.

New year’s goodsThere is not much difference between Vietnamese new year’s goods and Chinese’s new year’s goods. In addition to selling New Year’s pictures and oranges, there are all kinds of red envelopes and gold-lettered Spring Festival couplets on the street. For the families of the Yue nationality, there are three kinds of decorations during the Spring Festival: a bunch (or a big one) of budding peach blossoms, a bonsai of kumquat and a "five-fruit pot" filled with fruits of various species. It is said that these three things indicate good luck, peace and prosperity in the New Year.

Wuguopen

Old customsVietnamese people have the custom of standing up banners and eating zongzi on New Year’s Eve. They use a bamboo pole, trim the top bamboo leaves, and hang red banners and wind chimes on it. It is said that the noise made when the wind blows will scare away ghosts. With regard to zongzi, it is necessary to be round and square. The so-called round place is considered as a symbol of joy. Interestingly, this kind of zongzi is very big, usually weighing 2 to 2.5 kilograms.

On the morning of the first day of the lunar new year, every family should worship their ancestors, and at the same time, they should also worship the land, the kitchen god and the ancestors of the hundred artists. Generally, there are zongzi and braised fish as sacrifices. Children should pay New Year greetings to the adults and the elderly at home, and adults will give them lucky money.

Burn incense and worship during the New Year.

In addition, there are many recreational activities, such as singing and dancing, performing plays, dragon and lion dances, etc. However, there are many taboos on the first day of the lunar new year, such as not borrowing things, not collecting debts, not doing farm work and so on. If a family travels, they can choose to visit the New Year’s Fair, such as Guangbo Flower Market, Grapefruit Market and Xingjie Ma Antique Market.

A lively dragon and lion dance team in the street.

[New Year’s Eve]This year’s New Year’s Eve dinner is just eating out. It’s basically the same in recent years. Book a private room in a hotel, and then the family will be happy. Usually, everyone is very busy at work. When taking advantage of the New Year’s Eve dinner, exchange more feelings.

Malaysia: New Year’s Eve hot pot is booming.

New year’s goodsIn Malaysia, the Lunar New Year is a legal holiday for all citizens, and the annual flavor is very strong. Malaysia is a country with relatively complete preservation of Chinese culture in the world, and the celebration customs in cultural festivals have inherited the beauty of Chinese culture for 5,000 years. New Year’s cakes are cakes used by Malaysian Chinese in the New Year. They are essential for offering sacrifices to the gods in the New Year, almost equivalent to the symbol of the New Year, and are essential new year’s goods for the New Year. In addition, Malaysia’s Jiabi, shaped like an egg roll, was originally a traditional cake food of Malays, and later it was subtly integrated into Chinese families and became a necessary festive food for Chinese New Year.

Old customs]Speaking of Malaysia’s distinctive Spring Festival activities, the first one is of course "fishing for a living". Fishing for fish is a popular New Year custom of Han nationality in Nanyang area, especially in Hong Kong, Singapore and Malaysia. Colorful raw fish have colorful and brilliant intentions, and the name "fishing raw fish" also means "wind and water" and "fishing more and more prosperous"

Laosheng

Under normal circumstances, local people will also eat potted vegetables, which are made of more than a dozen raw materials through more than a dozen cooking methods, such as frying, frying, burning and boiling. These specially treated potted vegetables are packed in a round basin, which represents round and round.

On the first day of the lunar new year, many relatives will have dinner together. If you are unmarried, you can get a red envelope from your elders.

On the Lantern Festival, people will throw oranges to find a good match. This is the custom of Fujian beauty looking for a husband. Now it has evolved into a New Year’s festival for all people to entertain. On the Lantern Festival, people throw fruits at the sea and lakes, while women throw oranges and men throw bananas for people who are destined to salvage.

Hotpot New Year’s Eve dinner

[New Year’s Eve]In Malaysia, it is a trend to eat hot pot on New Year’s Eve. Putting a burning stove under the table means a prosperous family and a reunion. Put money by the fire and hope everything goes well. The family sat around eating steaming hot pot, expecting a prosperous new year.

If you spend the Spring Festival in Southeast Asian countries, you can talk about your Spring Festival customs, New Year’s Eve dinner and delicious new year’s goods ~

Promoting "Three Integration and Five Spans" and Building a National Integrated "Internet+Government Services" Technology and Service System

  Recently, the General Office of the State Council issued the Guide for the Construction of the Technical System of "Internet+Government Services" (hereinafter referred to as "the Guide"), which is an important measure for the state to promote the overall layout of "five in one" and the coordinated promotion of the "four comprehensive" strategic layout, make great efforts to promote the structural reform of the supply side of the government, deepen the integration of decentralization and administration, optimize service reform, further optimize public services and innovate administrative management.

  First, a deep understanding of the great significance of "Internet+government services"

  (A) to promote the "Internet+government services" is the consistent purpose of our party to serve the people wholeheartedly. Serving the people wholeheartedly is the foundation of our party and the source of strength for our party to always maintain its vitality. The CPC Central Committee and the State Council have always attached great importance to serving the people. Promoting "Internet+government services" means taking the people as the center, effectively solving the problems of "too many permits, difficult work, circular proof and wonderful proof", making it easier and faster for enterprises and the masses to do things, and further enhancing the public’s sense of acquisition.

  (2) Promoting "Internet+government services" is an important way to modernize the national governance system and governance capacity. Accelerating the construction of "Internet+government service" technology and service system in an all-round way is of great significance for deepening the reform of administrative system, transforming government functions, strengthening top-level design and resource integration, promoting government data sharing and business collaboration, and building a government ruled by law, innovative government, clean government and service-oriented government.

  (C) Promoting "Internet+government services" is a powerful starting point for deepening the "streamline administration, delegate power, strengthen regulation and improve services" reform. At present, the "streamline administration, delegate power, strengthen regulation and improve services" reform needs to be vigorously promoted with the courage of a strong man and the spirit of artisans, and with "greater openness, better management and better service", the transformation of government functions and the release of development potential will be continuously and deeply promoted. However, there are still many weak links in government services, and the innovative model of "internet plus" will become the key direction and an important starting point for the in-depth development of "streamline administration, delegate power, strengthen regulation and improve services" reform.

  Second, it is imperative to speed up the construction of a national integrated "Internet+government services" technology and service system.

  This time, the General Office of the State Council, together with relevant research institutions and some local departments, conducted in-depth research and formulated and issued the Guide, designed the national integrated technology and service system of "Internet+government services", put forward the information-based solution path and operation method to optimize the supply of government services, and provided important reference and guidance for various regions and departments to build online government service platforms. At the same time, it is also an active practice to implement the spirit of the important instructions of the Supreme Leader General Secretary on "building a national integrated national big data center".

  (1) Building a unified business support system based on the standardization of the list of items.

  It is the fundamental premise for government departments at all levels to carry out online government services and optimize the supply of government online services to sort out government services and re-engineer business processes. Based on the standardized management of the list of items, a unified business support system is constructed. The Guide requires: First, a unified catalogue list. The list of contents is compiled according to laws and regulations, including the basic elements such as the name of the item, the type of the item, the legal basis and the basic code, and does not correspond to the institution. Unified directory list to achieve the same government services at different levels and in different regions, and its basic elements are completely unified. The second is to standardize the elements of the implementation list. The implementing agency of government services will refine and improve the government services in the list of contents, and form a specific implementation list. The elements of the implementation list include 36 full elements, such as event name, basic code, setting basis, event type, implementation code and exercise content. The implementation list is the basis for compiling the government service guide, managing the government service matters and operating the management. The third is to establish a unified event management database. Relevant departments shall dynamically maintain the elements and contents of specific matters according to their respective functions and authorities, strengthen the joint management and application of government service matters, and realize the unification, synchronous update, open homology and multi-use of government service matters data.

  (2) Building a unified basic platform system with data sharing as the core.

  Online government service platform is an important carrier to implement "Internet+government service", which mainly realizes the functions of unified application, unified acceptance, centralized handling, unified feedback and whole process supervision of government service. The core of building an integrated online government service platform is to integrate and utilize existing resources and promote data sharing and exchange among government departments. The "Guide" proposes: First, open up the government service platform and business handling system, and connect information on matters, acceptance information, application materials, handling links and completion information to achieve one-stop service. The second is to support cross-departmental, cross-level and cross-regional information sharing, and realize that government service matters can be handled nearby, in the same city and in different places. The third is to promote the docking of the business processing system centrally deployed by the higher authorities and the lower government service platform, reduce the repeated entry of information, and improve the efficiency of government service. The fourth is to realize the sharing and utilization of basic information resources such as population, legal persons, credit information and electronic licenses, and to maximize the use value of data. The national government service platform should undertake the function of access guidance and support cross-provincial (autonomous regions and municipalities) access to national basic information resources.

  (three) to identity authentication, electronic license, security, etc., to build a unified support technology system.

  "Internet+government service" is the innovation of government service mode and process. Because of the characteristics of government’s own operating mechanism, it puts forward new requirements for the in-depth application of Internet technology and traditional information technology. Taking online identity authentication as an example, all regions and departments have built independent identity authentication systems in the work of online government services. For individuals, if they want to use the services provided by the government, they must register and verify, and maintaining multiple different user names and passwords has become a burden. For corporate users, it is necessary to register and use multiple certificates and media when conducting electronic bidding and other services across provinces, which also increases the cost. With the in-depth development of "Internet+Government Services", especially for some government services, it is necessary to solve the problem of real-name verification (that is, to prove that registered users are "I am me"), which in turn leads to the security risk of personal privacy data disclosure, and puts forward higher requirements for the functional complexity and security guarantee ability of the identity authentication system. On the basis of summing up the exploration experience in various places, the Guide regulates key technical links such as real-name authentication, electronic license, electronic seal and security, laying a foundation for gradually promoting a unified support and security technical system.

  (D) to build a unified supervision and assessment system by means of electronic monitoring and third-party assessment.

  Supervision and assessment is an important means to ensure the implementation of various tasks of "Internet+Government Services". The Guide proposes to adopt the method of "combining internal and external", organically combine internal government supervision with third-party evaluation, and promote the implementation of supervision and assessment. The first is to supervise and inspect the internal operation process of government services by means of electronic supervision. Real-time collection of government service operation data, automatic early warning and alarm for five abnormal situations, such as timeliness, process, content, discretion (charge) and integrity risk point. Open the monitoring result data and accept public supervision. The second is to organize third-party evaluation based on user experience. Around the completeness of service mode, coverage of service items, accuracy of service guide, depth of online service, effectiveness of online service, etc., scientifically set up an online government service evaluation index system to evaluate the supply capacity and service quality of online government service.

  Third, "three integrations and five spans", give full play to the public foundation supporting role of the national e-government extranet.

  The core of constructing "Internet+government service" technology and service system lies in information sharing. As a unified government network platform, the national e-government extranet has basically achieved full coverage at the provincial, prefecture and county levels (coverage rates are 100%, 94.6% and 90.6% respectively), and has gradually extended to township streets, horizontally connecting 133 central government departments and related units. At the same time, a unified data sharing and exchange platform for the government extranet has also been initially established. A number of cross-departmental and cross-level sharing and exchange services, such as the national online investment approval platform, the national credit sharing and exchange, and the national public resource transaction, rely on the unified data sharing and exchange platform for the government extranet to operate.

  In the next step, we will give full play to the role and value of public infrastructure of the extranet of government affairs, strongly support technology integration, business integration and data integration, and realize cross-level, cross-regional, cross-system, cross-departmental and cross-business collaborative management and services.

  (1) lay a solid foundation. Further strengthen the construction and application of the national e-government extranet platform, and create a new e-government infrastructure with "network access, business access to the cloud, data sharing and unified authentication".

  (2) One network is connected. Relying on the extranet of government affairs, we will promote the construction of electronic license database and the cross-level, cross-regional and cross-departmental application of electronic licenses, unify the identity authentication system, and build a "one network" for convenience services.

  (3) Sharing and collaboration. Based on decentralized data sharing and exchange platforms at all levels, we will integrate and establish a nationwide data sharing and exchange platform system, realize multi-level docking and intercommunication between national platforms and local platforms, and promote the smooth flow of government information resources across regions, levels and departments and the efficient cooperation of business.

  (4) Integrated service. The government extranet will actively participate in the construction of a unified online government service platform, support the integration and construction of a comprehensive service window and an integrated government service system, and form a convenient, fast, fair, inclusive, high-quality and efficient online government service system. (Zhou Min, Deputy Director of National Information Center)

Emma Colin’s "Dead Waiter 3" role exposure plays the evil sister of Professor X.


1905 movie network news A few days ago, her role in Dead Waiter 3: Deadpool and Best Friend was exposed, and she will play Cassandra Nova Xavier, the evil twin sister of Professor X.


In the cartoon, Cassandra, after copying the DNA of "Professor X" charles xavier, has the telepathic ability equivalent to that of charles xavier, which makes her have telepathic transmission ability, and can suspend and manipulate living and inanimate objects, and to some extent, manipulate energy through psionics. At the same time, she can copy and manipulate the DNA of all beings, and use it to build a body for herself, so that she can pretend to be them to deceive the gene scanner.


Emma Colin once said that she is not a big fan of Marvel Comics, but the stories, characters and even highlights in Marvel Comics’s films have always attracted her. Therefore, she was very excited to play a villain in Marvel Comics’s film.


The film Dead Waiter 3: Deadpool and His Best Friend will be released in North America on July 26th.