1905 movie network news The 3rd Macao International Film Festival and Awards Ceremony will be held from December 8th to December 14th, preparing an infinite number of new and innovative screen images for the audience and the industry. At noon on November 8th, the organizers held a press conference in Macau to announce the full list of screenings of the film festival, and announced that this year’s "focus filmmaker" is Chinese mainland actress Yao Chen, and South Korean film star Lin Yuner will join as a star ambassador.

　

On the day of the press conference, Ms. Wen Qihua, Director of the Macao Special Administrative Region Government Tourism Office and Chairman of the IFFAM Preparatory Committee, Mr. Zhou Chua, President of the Macao Film and Television Production Culture Association and Executive Vice Chairman of the IFFAM Preparatory Committee, and Mr. Mike, Artistic Director of the IFFAM Film Festival·Mr. Mike Goodridge and Ms. Zheng Bixue, the manager of IFFAM Film Festival, attended together to announce the various programs of the 3rd Macao International Film Festival and Awards Ceremony one by one. The star ambassador of this film festival, Mr. Guo Fucheng, the golden statue actor of the Golden Horse, who was filming in Korea, specially asked the crew for leave and went to Macau to attend the press conference to promote the film festival with the organizers.

　

"As a young film festival, we have redoubled our efforts to produce, and in the past two editions, we have continuously listened to the opinions of all parties, flexibly adjusted the program content and carefully selected films, actively building our film festival into a cross-border and cross-generational platform for the exchange of Chinese and Western cultures, and striving to make a name for ourselves in the international film industry," said Wen Qihua, chairperson of the festival’s preparatory committee, in her speech. This year, we have added a new competition project – "New Chinese Film" to bring more Chinese films to the festival, further enhancing the lineup of films. "

　

Film Festival Artistic Director Mike·"I am very pleased with this year’s IFFAM programme. The selection team worked tirelessly to carefully select a number of high-quality films, giving us confidence that this year’s IFFAM will attract as many enthusiastic audiences as in previous years. This year’s festival includes new films with bold design elements, the best film of the year, classic masterpieces, box office hits, and 11 outstanding works shortlisted for our competition section. The content is very exciting, and I can’t wait to share these good works with our audience and judges."

　

In recent years, Kwok Fu-cheng has not only handed over a good track record in film work, but also paid special attention to the cooperation of newcomers and new events in the industry, and has become a regular visitor to major film festivals at home and abroad. He expressed his deep honor to serve as the star ambassador of this Macau Film Festival, and is also very much looking forward to the cultural exchange between Chinese and Western film industries with two other star ambassadors at the film festival in December. Regarding the Macau Film Festival’s strong support for new directors, Kwok Fu-cheng said: "I have always supported the new forces of the film industry. I believe that the industry needs to develop healthily, attract more ambitious newcomers to enter the industry, and bring more new ideas and new excitement to the film industry." Guo Fucheng is also particularly eager to see the movie "Who Fell in Love with Him First" in the new competition unit "New Chinese Image". He said that "Who Fell in Love with Him First" has been shortlisted for eight Golden Horse Awards, and the theme is special. I am also very much looking forward to watching it! "

　

South Korean film star Lin Yuner joins the star ambassador

　

After Oscar Golden Globe winner Nicholas Cage and actor Guo Fucheng joined forces as star ambassadors for the film festival, the press conference officially announced that South Korean film star Lin Yuner had joined the star ambassadors, and the three ambassadors were equally divided in different fields of the Chinese and Western film industries.

　

The Macao Film Festival has always been committed to becoming a gathering place for cultural exchanges in the international film industry, pushing the works and elites of the Asian film industry to the world stage. Last year, the Film Festival was honored to invite Korean film star Do Kyung Soo (D.O.) as a star ambassador. This year, the Film Festival invited film and television star Lim Yun-er, who is also from Korea, to join the star ambassador. She made her big screen debut with "Secret Mission" directed by Kim Sung-hoon (2017), and also won the Women’s Popularity Award at the Baisang Art Awards and Seoul Awards for her performance in the film. Yuna, who has dabbled in the film industry, was recognized by the industry and won the Asian Leap Actor Award at this year’s Asian Film Awards.

　

Renowned Chinese actor Yao Chen is the "Focus Filmmaker"

　

Each year, the Film Festival program "Focus Filmmaker" selects one or two outstanding representatives from different fields of the film industry. At the meeting, the Film Festival Organizing Committee announced that this year’s "Focus Filmmaker" is Yao Chen, a well-known Chinese actor. The chairperson of the judging committee, Chen Kaige, made a special presentation on Yao Chen (2012), directed by him. In addition, the Film Festival will also screen two films starring Yao Chen: directed by Tsui Hark (2017) and directed by Lu Le (2018). She will also hold an interview with senior film producer and distributor Shi Nansheng on December 10 to share her career journey with the audience and discuss her prospects for the Chinese film industry.

　

Hollywood actor Nicholas·Cage served as the keynote speaker of the "Master Class"

　

The "Masterclass", a high-profile project of the Macao Film Festival, is specially designed to provide an interactive exchange platform for interested film industry, film practitioners and Macao audiences, dedicated to cultivating new blood in the film industry and bringing benefits to the industry. Last year, the "Masterclass" invited international director John Woo and Hong Kong director Peng Haoxiang as keynote speakers. This year, Oscar Golden Globe double-star Nicholas Cage was invited as the keynote speaker to share his film experience and dialogue with the audience.

The Film Festival will continue to support the "Macao New Power of Imaging" project, providing a screening platform for its commissioned works, allowing 14 outstanding works to be screened during the film festival, thereby encouraging more people to join the ranks of Macao independent filmmakers and benefiting the Macao film industry. This project is organized by the Macao Cultural Centre and has supported more than 100 local video works in the past 11 years.

　

The 3rd Macao International Film Festival and Awards Ceremony

　

The program of the 3rd Macao International Film Festival and Awards Ceremony includes: Opening and Closing Ceremonies, Opening Films, Competition Units, Screen Extravaganza, Ambush on All Sides, Universal Film Festival, New Chinese Video, Director’s Vision, Special Screenings, Family Fun Awards, etc. During the period, film industry exchanges and master classes will also be held.

　

Opening film

　

"Green Book" (US)

　

Date: December 8, 2018 (Saturday)

　

Time: 8:30 PM

　

Venue: Macau Cultural Centre Complex Theatre

　

Competition Unit – Up to 12 feature films will participate in the competition and be judged by 4 judges. The winning entry will receive $60,000.00 as a prize

　

"ága" (Bulgaria/Germany/France)

　

"All Good" (Germany)

　

· "Breathe" "Clean Up" (South Korea)

　

"The Guilty" (Denmark)

　

"The Good Girls" (Mexico)

　

"I Hate Jesus" (Japan)

　

"The Man Who Feels No Pain" (India)

　

"School’s Out" (France)

　

"Scarborough" (UK)

　

· "Suburban Birds" (Chinese mainland)

　

"White Blood" (Argentina)

　

Screen Extravaganza – Select up to 6 mainstream films for film lovers to enjoy, and there will be a red carpet ceremony

　

Food Screen Event "Indonesian Food and Drink Men and Women" "Aruna & Her Palate" (Indonesia)

　

· British screen event "The Favourite" (UK)

　

· British screen event "Old Boys" (UK)

　

· Macau Screen Event – "Nobody Nose" (Chinese mainland/Macau)

　

Ambush on All Sides – Several of the most distinctive international films are screened non-contested

　

· "Undercover" "BuyBust" (Philippines)

　

"Diamantino" (Portugal/France/Brazil)

　

"In Fabric" (UK)

　

"Mandy" (US)

　

"The Village of Tumbbad" (India)

　

"The Witch: Part 1. The Subversion" (South Korea)

　

Universal Film Festival Overview – Multiple award-winning feature films from major international film festivals this year

　

"Close Enemies" (France) – Participated in the 2018 Fantasy, Warsaw and Busan International Film Festivals and was shortlisted for the main competition of the 2018 Venice Film Festival

　

"Cobain" (Netherlands/Belgium/Germany) – Participated in the 2018 Berlin and Netherlands International Film Festival

　

"Happy New Year, Colin Burstead" (UK) – shortlisted for the main competition of the 2018 London Film Festival and participated in the 2018 Montreal and Stockholm Film Festivals

　

· "Them" "Loro" (Italy/France) – Participated in the 2018 Cologne and Busan International Film Festival in Germany

　

"Manta Ray" (Thailand/France/Chinese mainland) – won the Best Film Award in the Horizon Section of the 2018 Venice Film Festival, and participated in the 2018 Toronto, Vancouver, Busan and Warsaw International Film Festivals

　

"Papi Chulo" (Ireland) – Participated in the 2018 Toronto and London Film Festival

　

"Roma" (USA/Mexico) – Participated in more than 20 international film festivals in Venice, Toronto, etc., and won the Toronto International Film Festival Audience Choice Award and the Venice Film Festival Golden Lion Award

　

"The Sisters Brothers" (USA/France) – Participated in 8 international film festivals including Venice and Toronto, and won the Silver Lion Award at the Venice Film Festival

　

"Utoya July 22" "U-July 22" (Norway) – shortlisted for the main competition of the 2018 Berlin International Film Festival and nominated for the Golden Bear Award for Best Film

　

New Chinese Movies – 6 Best Chinese Films Released in 2018 by the Film Festival Selection Consultancy Team

　

· "Baby" (Chinese mainland)

　

"Who Fell in Love with Him First" "Dear Ex" (Taiwan)

　

"Fly By Night" (Malaysia)

　

"The Pluto Moment" (Chinese mainland)

　

· "Volcano" "Up The Mountain" (Chinese mainland)

　

· "Xiao Mei" (Taiwan)

　

Director’s Vision – Presented by 3 Asian and 3 non-Asian heavyweight directors, 6 genre films with unique appreciation value

　

· "The Taste of Saury" "An Autumn Afternoon" (Japan)

　

"Bandit Queen" (UK/India)

　

"Hard Boiled" (Hong Kong)

　

"Lawrence of Arabia" (UK)

　

"Once Upon a Time in America" (Italy/USA/Canada)

　

"The Truman Show" (US)

　

FOCUS – This year’s "Focus Filmmaker" is the famous Chinese actress Yao Chen, who will be screened in the films "Journey to the West", "Search" and "Find You".

　

Special Screening – Films selected by the artistic director and the jury president, with guests attending the festival

　

Hollywood Special Screening

　

"Mary Queen of Scots" (UK)

　

Shanghai International Film Festival Special Screening

　

"Lost, Found" (Chinese mainland)

　

Macau Film Special Screening

　

· "Empire Hotel" (Portugal/Macau/Chinese mainland/Lebanon)

　

Special Screening

　

"Caught in the Web" (Chinese mainland)

　

"Journey to the West: The Demons Strike Back" (Chinese mainland)

　

The Grand Baths "Sink Or Swim" (France)

　

"Suspiria" (Italy/USA)

　

· "The Day of National Bankruptcy" "Default" (South Korea)

　

"212 Warrior" (Indonesia)

　

Master Class Invite Hollywood actor Nicolas Cage as the keynote speaker to communicate with the Macao audience and the industry

　

Film Industry Exchange Conference Invite more than 200 film industry professionals from 21 countries and regions to participate, hold film forums, international film venture capitalists, etc

　

Awards Ceremony Awards

　

Special Jury Award

　

The Best New Actor/Actress Award

　

The Best Screenplay Award

　

The Best Technical Contribution Award

　

· Best Actress Award

　

· Best Actor Award

　

The Best Director Award

　

The Best Film Award

　

· Macau Audience Awards

　

The Best Chinese Film Award

　

Asian Popular Film Awards

　

Asian Film Nypak Awards

　

American Variety Magazine – Across Asia: Rising Stars 　　　　　　

　

Text/Yangcheng Evening News All Media Reporter, Li Li

Photo/Ruan Jingtian Studio

Ruan Jingtian had a car accident while driving. On August 12, his studio sent a Weibo report to report safety: "Sorry to worry everyone, the boss is fine, remember to pay attention to traffic safety when traveling, and be safe."

According to Taiwanese media reports, Ruan Jingtian was suspected of colliding with a cement mixer truck while driving on August 12, and the front bumper was knocked down. Fortunately, no one was injured. As soon as the news came out, "Ruan Jingtian had a car accident" immediately hit the hot search list.

On the same day, Ruan Jingtian’s studio posted a Weibo report of safety and said that he was taken aback by the hot search. Ruan Jingtian himself did not make a statement on Weibo.

1905 movie network news "Family with Children" has accompanied a generation’s childhood.In the blink of an eye, 15 years later, Yang Zi, the child star who played Xia Xue at that time, is now also the head "Huadan" in the entertainment industry who can carry the banner.

　

Many actors who have worked with her have joked that they "grew up watching Teacher Yang Zi’s plays", and every time, Yang Zi laughed "hahahahahaha".The "true self" in words is also like her laughter, pure and free and easy.In Yang Zi’s WeChat circle of friends, she claims to be the most active one, and the messages are always "hahahahaha". If a friend promotes her, she will give a like.

　

Yang Zi never taboo "self-blackening", would make fun of her own weight, save her own emoji, and look at Yang Zi’s speech in the words, and if she complained about herself, she would laugh along. When she encountered strange things, she would say "what the hell" in her heart, and then let it go.Yang Zi confessed that her personality resembled"Ode to Joy."Qiu in LiYingyingJust a little girl.

　

When she went to KTV, her friends would help her order a lot of nursery rhymes similar to "Little Donkey" and "Little Sloppy". When she met teachers and elders, she would also be "second-timed", "I grew up seeing that leaders and teachers are the kind who turn corners and don’t dare to say too much."

　

On weekdays, Yang Zi discussed many things with her father, and Yang Zi’s father’s WeChat name was "Yang Zi Studio". In many interviews, Yang Zi revealed that her family atmosphere was full of love, and it was this kind of family that cultivated her pure and optimistic character.

　

This personality makes Yang Zi transparent and self-consistent in the entertainment industry.Since entering the industry in 1999, 21 years of acting experience has also made her appear stable and sober in acting.This time,China Film Report"Looking Up – Young Actors Pay Tribute to Ordinary Heroes" special program interviewed actress Yang Zi. We took this opportunity to organize past interviews with Yang Zi by China Film Report to see how she combines "little girl" and "old actor".

(The following is Yang Zi’s self-report)

1

I didn’t know "Chaohua" before, and I thought it was the homepage of Weibo searching for my name. Later, Zhang Yishan taught me that "Chaohua" is after searching for Yang Zi, there is "Yang Zi Chaohua" below and then click on it. "Chaohua" is full of things about Yang Zi.

　

I like to see the funny things inside, complain to me there, I also laugh, feel very funny.Our post-90s actor friends chatted privately, including many famous actors. Everyone was very innocent, "I’ve seen your plays" "I like you too," and I was very happy. In fact, everyone’s private conversations were not what they imagined.

　

We actors are ordinary people, and we all know these online memes, and we also use our own emojis. Everyone may think that actors or celebrities are far away from us, but in fact, they are not. Everyone is the same.

　

Many people want to watch me and Zhang Yishan act, not because I don’t want to act, but because I don’t want to consume everyone’s enthusiasm for us. I think we must choose a script that is worthy of the audience, rather than just to satisfy everyone.

　

If I chose the ideal type in the roles I have played, I would chooseXu Xiaobin in.Like Han Shangyan and Xufeng, they are more like characters living in TV dramas. I don’t think they will appear in life, but Xu Xiaobin will. He is reliable and true. What I value most is kindness, sincerity, and a good person.

　

I am very grateful to Teen Fame, because Teen Fame made everyone know me earlierI also understand some things earlier than children of the same age. I like acting and have a strong desire to perform. If I don’t act, I can’t think of what else I can do.I think I’m lucky too, it used to be likeThe Great Yangko."Ode to Joy.""War in Changsha"These well-received dramas were all chosen by them. And at that time, I didn’t have much choice, so I naturally went all out when I had the opportunity.

　

For example, if there is a good script, I will say to my father, "Can you contact them, give me a chance to audition, and let the director at least see me?" Maybe sometimes they will say, "Your image is not suitable, forget it," and I will say, "No, try my play and think I am suitable."

2　

Before I picked up Heroes of Fire, I didn’t read the script.At that time, the script was still under wraps, but the director told me the story of Xu Xiaobin’s prototype. He and his fiancée died fighting a fire before they even took wedding photos. The director also showed me many photos and videos, and I cried on the spot. Then the director asked me if I would like to participate in this movie? I said, "Director, no matter what the role is, I promise, even if there is only one word, I will also participate."Because my dad used to be a firefighter, at that moment I felt like a nerve was touched, and I felt like I had to act no matter what.

　

Another point that touches me is my role, Wang Lu. She is a firefighter first, and then a family member of a firefighter. Although her scenes are not particularly large, their love story made me cry just by reading the script.

　

Wang Lu’s rank is a little higher than Xu Xiaobin’s. As a boy, Xu Xiaobin’s self-esteem will be a little frustrated. In addition, he doesn’t earn much. When Wang Lu asked him during the wedding photo shoot, "What do we plan to do in the future?" He said, "Two blind people walk at night." Meaning, he can’t guarantee my future. But in fact, he loves me very much, and I love him very much, but neither of them said it and left angrily.

　

And that turned out to be the last time the two of us met. This line of affection was very abusive, including the scene where Xu Xiaobin died at the end, which also touched me a lot.

When I was filming "Heroes of Fire", a lot of people asked me if your dad told you a lot about firefighters, but he didn’t.Now that I think about it, maybe he was afraid that I would worry about my mother. Then one day he told me that when he got out of the fire truck, he would think, "I just want it to be okayAn’anWhen I go back, I can see my daughter-in-law and my two-year-old child at home, and I can see her sleeping face again. "He always sets out with this idea, because he doesn’t know what will happen, and it is possible that he will never come back if he goes.

But my dad would never tell us this. I really know that when I grew up, I read the news, including learning about the lives of firefighters, and realized that this is a great and dangerous thing. Firefighters use their lives to protect our safety. Therefore, I think my dad is great.

After "Heroes of Fire" was released, he went to the audience and invited fellow firefighters to watch it. When he came back, he told me, "You really did a good job. You have to continue to work hard."

3

The thing I grew up most afraid of and disliked the most was when people said, "Come on, show us a crying scene."So I also reject acting in variety shows. If everyone asks me to act, I will act out hilariously, because I think acting is a mission and my dream. "Acting" is very high in my heart.

　

In the early stage of a crying scene, you have to work very hard to enter the world of the characters. Although you may think I’m being perfunctory, I really didn’t lie to you. I don’t have any skills. This is what I have summed up over the years. Therefore, I say that actors are very innocent. When you truly believe in this thing, when you really step into this role, you will believe that you are him. Therefore, at the moment of filming a crying scene, you are wronged.

　

Just like in "Dear Love", when I broke up with Han Shangyan, I felt particularly wronged, but my grievance was not the kind of grievance that I was angry with or resented him, but the kind of grievance that he couldn’t be with me, and I was particularly sad.When I was playing "Honey Sinks Like Frost", there was a scene where I went to kill the person I loved the most, and I cried that time, but it was a kind of hatred, but I loved him very much in my heart, and it was different from the previous emotions. Therefore, when I was playing the crying scene, I played it according to the character’s state.

If a play has a good plot, I will be more immersive in it. This is also due to the director and screenwriter. They have made the play of high quality, including during the shooting, the atmosphere of the scene will naturally bring you into that environment.

　

A lot of them say I’m good at acting or something, and I’ll say I’m probably just more emotional. I like to observe things and release that emotion in the character.

If I want to play a person, I will definitely be with her, and I hope to keep the most authentic and precious performances in the camera.

In the second half of the show, however, something changed. A guest left work early, leaving Chen He, Sun Yizhou, Deng Chao and his uncle Wang Mian to attend the basketball game. Deng Chao participated in the game, while Sun Yizhou and his uncle served as commentators. This change made it observed that without Chen He, Sun Yizhou’s active level increased significantly, his expression was more vivid, and his words were more vivid.

The situation has sparked a debate about whether Chen He is really snobbish. However, when we look closely at the entire show and behind-the-scenes, we can see that it is not so simple. At Sun Yizhou’s debut, Chen He excitedly grabbed his clothes and refused to let go. When Sun Yizhou sat down, Chen He maintained his attitude of paying attention to him, even craning his neck to ensure that his eyes did not leave. This detail seems to contradict the relationship between the two.

In the behind-the-scenes scene, Chen He called Sun Yizhou "Old Sun" and invited him to try the pig’s eye meal many times, and even offered to share the food. However, the invitation was rejected by Sun Yizhou.

Therefore, the reason why Chen He was blamed seems to be related to the editing of the show. There is little interaction between the two in the main film, and these interactions are only seen by a part of the audience behind the scenes. This seems to be a deliberate way to create a conversation, which makes people misunderstand.

In general, the relationship between Chen He and Sun Yizhou may not be as complicated as it appears. Chen He’s behavior to some extent shows that he cares about Sun Yizhou, but these details are edited out in the main film, leading to some misunderstandings. Therefore, we cannot easily determine whether Chen He is a snob or not. Only by deeply understanding the situation behind it can we reach an accurate conclusion.

Revelation:

Some insights can be drawn from the interaction between Chen He and Sun Yizhou on the "Five Haas" program, which also applies to many situations in interpersonal and professional settings.

First, relationships can change even after a long period of cooperation. Chen He and Sun Yizhou appeared on "Love Apartment" together, but they didn’t seem to interact much on "Five Haas." This suggests that even if there was a deep partnership in the past, there is no guarantee that the relationship will stay close all the time. This reminds us to constantly invest time and energy in maintaining and strengthening relationships before they fade away.

Second, superficial relationships do not always reflect true emotions. Although Chen He and Sun Yizhou seem to have less communication on "Five Haas," there is still some cordial interaction between them, as can be seen through the behind- the-scene lens. This tells us that interpersonal relationships cannot be judged solely by superficial phenomena. Sometimes people behave differently in public than in private.

Once again, the media and program editing can distort the truth. The way the program is edited and presented has a major impact on the audience’s impression. In this case, there is little interaction between Chen He and Sun Yizhou in the feature film, but the behind- the-scene footage shows the cordial exchange between them. This emphasizes how the media selectively presents facts, leading to misunderstandings of the situation by the audience. Therefore, we should be cautious when judging things and not rely solely on the media’s presentation.

Finally, interaction and relationships are the responsibility of both parties. Whether in friendship or professional cooperation, the maintenance and development of the relationship requires the joint efforts of both parties. Although Chen He has been cordial at some moments, Sun Yizhou can also actively participate in the interaction, so that the relationship will be more balanced and close. This revelation tells us to actively participate and contribute, rather than unilaterally expecting others to pay.

Summarize:

The interaction between Chen He and Sun Yizhou on the "Five Haas" program has triggered some reflections on interpersonal relationships and media performance. First of all, we should understand that even if there were deep cooperative relationships in the past, interpersonal relationships may change, so it is necessary to constantly invest time and energy to maintain and strengthen these relationships. Secondly, interpersonal relationships cannot be judged solely by superficial phenomena, because sometimes people behave differently in public than in private. Media and program clips can also distort the truth, so we should be cautious about information and not easily trust the presentation of the media. Finally, interaction and relationships are the responsibility of both parties. Whether it is in friendship or professional cooperation, it is necessary for both parties to work together to maintain and develop the relationship, rather than unilaterally expecting others to pay. Through these reflections, we can better understand the complexities of interpersonal relationships and handle our interactions with others more wisely.

The above content and information are all derived from the Internet, relevant data, theoretical research is based on online data, and does not mean that the author of this article agrees with the laws, rules, opinions, behaviors and is responsible for the authenticity of the relevant information in the article. I am not responsible for any of the above or related issues, and the author of this article does not assume any direct or indirect legal responsibility.

　　Qilu Evening News (reporter, Qi Yunlei, intern, He Xishuang) At noon on July 22, Mr. Qi, a citizen of Jinan, ordered a takeaway through Ele.me, but he didn’t expect to wait for more than an hour before receiving it. After contacting the delivery rider, the rider actually claimed that he was taking revenge on the person who ordered the takeaway, and sent a text message to abuse and threaten Mr. Qi. At present, the Ele.me platform has been involved in the investigation, and a delivery manager of Ele.me said that he will pay Mr. Qi.

　　At around 7pm on the 22nd, the netizens "Cen Cen _" broke the news on the Internet, saying that he ordered a takeaway through Ele.me at noon, but did not expect to be eaten by the rider who delivered the food. "This person took the order to get the meal, and then ordered to complete the order for himself to eat. Then the mobile phone was turned off and could not be contacted. Ele.me customer service did not care. The responsibility was pushed to the merchant, and the merchant was pushed to Ele.me." netizens said.

　　According to the exposed order, the reporter saw that netizens spent 32.75 yuan to order takeout, showing that it was delivered at 1:34 pm, and the delivery rider was Liu. However, two other screenshots show that Liu sent multiple text messages to netizens at 3:29 to abuse, with a bad attitude and a lot of swear words. He also said "we are in the dark" and "be careful of bricks these days", and made verbal threats to netizens.

　　At 9 PM on the 22nd, the reporter contacted Mr. Qi, who broke the news. According to his introduction, he ordered the takeaway at 12 noon. An hour later, although the Ele.me order showed that the takeaway had been delivered to the destination, it was strange that he did not get the takeaway.

　　Then, Mr. Qi tried to contact the rider to ask where his takeaway was, but the rider’s phone could not get through. He contacted the customer service of Ele.me again, but the customer service staff put the responsibility on the merchant and did not deal with it. In desperation, Mr. Qi contacted a regional manager of Ele.me, who just asked him to order another takeaway without explaining the relevant problems.

　　Then why did the rider send abusive text messages? Mr. Qi said that he later contacted the delivery rider Liu and asked why the other party did not deliver the food to him. As a result, the rider told him that the food was indeed in his hands, and he ordered the delivery on purpose without delivering it. The purpose is to treat people like him who specialize in ordering food, because they do not get paid. "It sounds like he has a kind of revenge mentality."

　　Mr. Qi told reporters that he had contacted Liu with another mobile phone number at the time, but Liu began to keep calling and harassing him, one after another, and even sent text messages to abuse him. Unbearable, Mr. Qi complained again to Ele.me customer service, but the customer service staff only sent him the rider’s information and asked him to contact the rider himself. "They did this so incorrectly that they haven’t dealt with it until now," Mr. Qi said.

　　According to the situation reported by Mr. Qi, the reporter tried to contact the rider involved to verify the relevant information, but Liu’s mobile phone has been unanswered.

　　Subsequently, the reporter contacted a manager surnamed Li who was in charge of takeaway delivery at Ele.me. Regarding the situation that Mr. Qi placed an order but did not get the takeaway, Manager Li said that they would negotiate with the merchant to compensate Mr. Qi. As for the rider’s abuse and threats against Mr. Qi, Manager Li said he was not clear and they would verify.

　　Reporters noticed that when Mr. Qi exposed the rider online, Ele.me official Weibo quickly responded and apologized to the user for the matter, saying that it would private message the parties and communicate the specific situation.

　　"Money is a small matter, but I am very dissatisfied with the way Ele.me handles it. The takeaway was not delivered, the rider scolded people, and the customer service has been dragging it out." At 10 pm on the 22nd, Mr. Qi said that the staff of the Ele.me platform had called him back, and the other party would refund him today.

　　Our reporter, Li Xiaohong

　　In 2023, with the in-depth implementation of the strategy of Digital China and Network Power, our country’s digital economy will be fully developed and develop rapidly. The digital economy has become a stabilizer, accelerator and multiplier for China’s economic and social development, and the greatest certainty to deal with uncertainty.

　　Experts interviewed by China Economic Times reporters believe that in 2023, our country’s digital development will continue to maintain a strong momentum, digital technology innovation will change with each passing day, the breadth of digital and real integration will continue to expand, and the development of digital economy industrial clusters will accelerate.

　　The digital economy is gaining momentum

　　"In recent years, our country has attached great importance to the development of the digital economy, continuously promoted digital industrialization and industrial digitalization, and created a digital industrial cluster with international competitiveness," Ding Minglei, a researcher at the China Academy of Science and Technology Development Strategy, said in an interview with China Economic Times reporters.

　　The latest data has witnessed the rapid development of our country’s digital economy. According to data from the China Academy of Information and Communications Technology, the scale of our country’s digital economy will reach 50.20 trillion yuan in 2022, an increase of 10.3% year-on-year. The proportion of digital economy in GDP is equivalent to the proportion of the secondary industry in the national economy, reaching 41.5%. It is expected that the scale of our country’s digital economy will reach 56.10 trillion yuan in 2023 and 70.80 trillion yuan in 2025. At the same time, the application of new technologies represented by digital technology will promote the transformation and upgrading of thousands of industries. The role of digital economy in amplifying, superimposing and multiplying our country’s economic development is prominent, injecting new momentum into the high-quality development of China’s economy. As of September 2023, there were more than 530,000 companies operating in digital technologies such as cloud computing, big data, and artificial intelligence.

　　Wang Lei, a researcher at the China Academy of Macroeconomics, told the China Economic Times reporter that in 2023, the development of our country’s digital economy will be full of bright spots. First, the new digital infrastructure will continue to be consolidated. 5G, gigabit fiber broadband, industrial Internet, artificial intelligence and other digital new infrastructure will be deployed to accelerate the deployment, and the world’s largest, technologically advanced and superior digital new infrastructure system will be basically built, and the overall capacity will be leapfrogged.

　　The second is the continuous strengthening of digital science and technology innovation capabilities. The innovation-driven development strategy has been deeply implemented, the main body of digital science and technology innovation has accelerated growth, the achievements of digital science and technology innovation have continued to emerge, the level of digital technology self-reliance and self-improvement has been improved, and the ranks of the world’s most innovative countries have been accelerated. Third, the strength of digital industry clusters has been steadily improved. The integration of digital technology and the real economy has continued to accelerate, key digital industries have continued to grow, the multiplier effect of digital technology empowering thousands of industries has continued to appear, the traction role of digital consumption has been continuously consolidated, and the comprehensive competitiveness of digital industry clusters in our country

　　Breakthrough development in artificial intelligence

　　"In 2023, with the support of massive data resources, advanced computing power infrastructure, rich application scenarios, and high R & D investment, our country’s new generation of artificial intelligence has achieved remarkable results in technological innovation, industrial ecology, and integrated applications, and has entered the first echelon in the world," Wang Lei said.

　　MIIT data shows that from January to October, artificial intelligence and other digital emerging industries are booming, the scale of artificial intelligence core industries has reached 500 billion yuan, and the number of enterprises has exceeded 4,300, which has injected new impetus into the construction of a more complete and competitive digital economy industry ecosystem in our country.

　　It is worth noting that in 2023, generative artificial intelligence represented by large models will achieve breakthrough development and become the new commanding heights of current technological and industrial competition in various countries.

　　It is understood that our country’s innovative achievements in intelligent chips, development frameworks, general models, etc., Huawei, Inspur Information, Sim Computing, Biren Technology, Moore Thread and other chip companies have launched chip acceleration cards for AI inference and training tasks in different scenarios, involving CPU, GPU, RISC-V and other different design architectures; MindSpore, Paddle-Paddle, SenseTime Technology SenseParrots, Tencent TNN, Ali MNN, ByteDance BytePS, Megvii MegEngine, Xiaomi Mace and other domestic artificial intelligence development frameworks and application ecosystems to achieve rapid development, Paddle developers have exceeded 8 million; Baidu ERNIE Bot, Alibaba Cloud Tongyi Qianwen Huawei Pangu, iFLYTEK Spark and other 11 large model products have passed the record.

　　"Artificial intelligence, represented by the big model, is accelerating its deep integration with the real economy, empowering thousands of industries, giving birth to new business models of the digital economy, and showing a strong’head goose ‘effect. Healthcare, education, finance, transportation, manufacturing, energy and other fields have become the most active areas of commercial application of artificial intelligence technology." Wang Lei said that by improving the quality of social public services and enhancing the efficiency of social governance, artificial intelligence continuously meets the needs of the people for a better life, and enhances the people’s sense of gain and happiness.

　　In Ding Minglei’s opinion, artificial intelligence has become an important driving force for technological innovation, industrial upgrading and productivity improvement, and it is increasingly integrated into the whole process of economic and social development, which has a significant and far-reaching impact on economic development and social progress.

　　The digital economy continues to empower

　　"Developing the digital economy is a strategic choice to grasp new opportunities in a new round of technological revolution and industrial transformation. Deepening the innovative application of digital technology and continuously spawning new industries, new business models and new models is an important breakthrough point for making China’s digital economy bigger, better and stronger," Ding Minglei said.

　　Looking to the future, Ding Minglei believes that the digital economy will unleash greater potential for China’s economic and social development. A series of new "Internet +" economic formats have been born one after another. Cloud computing and industrial Internet have become important driving forces for the digital transformation of enterprises. Large-scale Internet platform enterprises continue to empower the real economy through technologies such as the Internet, big data, cloud computing, and artificial intelligence; digital consumption continues to release the potential of residents’ demand; digital technology has also largely freed themselves from time and space restrictions, and the development of new trade models such as digital trade has smoothed the domestic and international economic cycle.

　　"In order to maximize the empowering effect of digital economic innovation and promote high-quality economic development, the next step should be to accelerate the implementation of top-level design, optimize the business environment of the digital economy, and stimulate and protect entrepreneurship." Wang Lei said.

　　In Ding Minglei’s view, to accelerate the empowering role of digital technology in economic development, one is to accelerate the promotion of digital industrialization and industrial digitalization, especially to realize the deep integration of the digital economy and the real economy, and further release the digital dividend and build a modern economic system. The second is to use digital technology applications to empower common prosperity, break the barrier of time and space, improve the inclusive level of limited resources, and promote the equalization of education, medical care, and services. The third is to support leading technology enterprises to give full play to market demand, integrate innovation, and organize platform advantages through digital transformation, integrate and gather innovative resources, improve China’s industrial basic capabilities and the modernization level of the industrial chain, and add more vitality for the economy to move towards high-quality development. The fourth is to continue to promote the deep integration of the digital economy and the real economy, guide the digital transformation of small and medium-sized enterprises, fully tap the development potential of the industrial Internet, and promote new generation information technologies such as artificial intelligence and big data to empower equipment, assign value to enterprises, and empower industries.

Xinhua News Agency, Beijing, May 5?Topic: Making up for shortcomings and strengthening norms – multi-departments accelerate the support of "umbrella companies" for new business workers

Xinhua News Agency reporters Jiang Lin and Liu Weiwei

During the May Day holiday, Qi Jianzhong, a Meituan delivery rider in Nanjing, was both busy and down-to-earth. "With occupational injury protection, I feel much more at ease. Otherwise, I really don’t know who to call if I get injured."

In December 2023, Qi Jianzhong accidentally fell and broke his bone while delivering food. With the help of Meituan staff, he used his mobile phone to declare occupational injury protection, and about 1,000 yuan of medical expenses were reimbursed 875 yuan. After the disability identification, at the end of January 2024, he received a one-time disability subsidy of 41,900 yuan issued by the human resources and social security department.

Qi Jianzhong told reporters that he has been a rider for six years, and his income is good and his time is flexible. But bumps are inevitable in the rush, especially in bad weather, and his family always worries. "Occupational injury protection is like adding a layer of’protective net ‘, so after four months of recuperation and recovery, I came back to deliver food."

The occupational injury insurance that Qi Jianzhong said is a new type of work-related injury insurance created by the state for workers in new employment forms. The platform enterprise pays the fee, and the individual employed person does not pay the fee. The scope and circumstances of its protection, the standard and level of treatment, are basically consistent with work-related injury insurance.

Since July 2022, the new employment form of occupational injury protection for employed persons has been piloted in 7 platform enterprises including Meituan, Ele.me, Flash, Lalamove, and Cao Cao Travel in 7 provinces and cities including Beijing, Shanghai, Jiangsu, and Guangdong. As of the end of March 2024, 8.017 million people have been included in the scope of protection.

"Occupational injury protection effectively protects the rights and interests of employees in the new employment form, especially the basic living standards guarantee function of major casualty accidents. This system also disperses the business risks of platform enterprises and helps the platform economy develop in a standardized and healthy way," said Zheng Xuanbo, director of the work injury insurance department of the Ministry of Human Resources and Social Security.

Zheng Xuanbo introduced that how to participate in social insurance for the emerging group of new employment forms, the pilot has solved the problem and accumulated valuable experience. The next step will be to summarize experience and study to expand the scope of implementation.

The reporter noticed that on the website of the national social insurance public service platform, a special occupational injury protection service section has been set up, which shows that the insurance information, treatment payment application acceptance, occupational injury confirmation, treatment distribution, processing progress and other inquiry services are being practiced run.

Including delivery riders, instant delivery staff, online car drivers, such as the new employment form of workers, there are 84 million people.

"In response to the shortcomings such as high occupational risks, high labor intensity and low level of security faced by this group, in recent years, we have worked with relevant departments to continuously improve the system and mechanism, innovate work methods, strengthen service security, and safeguard the legitimate rights and interests of workers in new employment forms," said Li Xinwang, director of the labor relations department of the Ministry of Human Resources and Social Security.

From the eight departments jointly issued the "Guiding Opinions on Safeguarding the Labor Protection Rights and Interests of Workers in New Employment Forms", to the introduction of special project rights protection policies for key groups such as takeout workers and online car-hailing drivers, and the reasonable definition of labor protection responsibilities of enterprises, to the February 2024 issue of "Guidelines for the Protection of the Rights and Interests of Workers in New Employment Forms of Rest and Labor Remuneration", "Guidelines for the Publicity of Labor Rules for Workers in New Employment Forms" and "Guidelines for the Protection of Workers’ Rights and Interests of Workers in New Employment Forms"… Relevant departments have accelerated the support of "umbrella companies" for workers in new

"We guide platform companies and their employment partners to sign employment contracts and written agreements with workers, reasonably determine labor compensation, scientifically arrange working hours, formulate and revise platform labor rules such as order distribution and compensation payment in accordance with laws and regulations, and establish an internal labor dispute resolution mechanism," Li Xinwang said.

In response to the outstanding problems faced by workers in the new employment form of "overtime work", the relevant guidelines have made specific and detailed guidance for enterprises to scientifically determine the workload and labor intensity, and at the same time include workers in the new employment form into the minimum wage guarantee. In terms of optimizing insurance participation services, except for some megacities, all localities have opened the channels for flexible employment personnel to participate in employee pension insurance at the place of employment.

What should I do if there is a dispute between workers and platforms over compensation, and how can I protect my rights?

By strengthening the linkage with people’s mediation and judicial mediation, relevant departments have launched one-stop joint mediation services for labor disputes in new employment forms such as labor compensation, rest time, and occupational injury. At the same time, they have continuously improved the construction of online mediation platforms, optimized the mediation process and time limit, and helped both parties reach a mediation agreement voluntarily on the basis of mutual understanding and accommodation.

"The parties can also apply for arbitration review or judicial confirmation of the mediation agreement, and after review or confirmation, they can apply for the court to enforce it. At present, there are nearly 1,000 such mediation organizations across the country, and we will continue to promote it," Li Xinwang said.

On April 1, the China Electric Vehicle 100 Forum (2023) was held in Beijing.

As an annual industry event for the new energy automobile industry, this forum brought together guests from various fields such as automobiles, energy, transportation, cities, and communications to discuss in depth the development situation of the global automobile industry, the high-quality development path of new energy vehicles, the development strategy of China’s intelligent connected vehicles, the development trend of the core industrial chain supply chain such as power batteries, the trend of new generation automobile consumption change, the coordinated development strategy of automobiles and energy, and the new transportation energy security system.

Compared with the 100 Forum in previous years, this year’s forum, the guests paid more attention to the topics of new energy vehicle infrastructure building, autonomous driving commercialization landing, and vehicle-road collaboration.

At the same time, many attendees also called for the extension of the new energy vehicle purchase tax exemption policy to stabilize the high-quality development of the industry.

Fuel vehicles and electric vehicles set off a decisive battle

In the past few years, the new energy automobile industry has rapidly heated up and become an important bright color in the process of high-quality development of the automobile industry. The gradual increase in the market penetration rate of new energy vehicles has also brought a significant impact to the traditional fuel vehicle industry.

Recently, influenced by multiple factors, there has been a price chaos in the automotive market, with most fuel vehicle companies cutting prices at an unprecedented rate, causing heated discussions on the whole network.

At the China Electric Vehicle 100 Forum (2023), Ouyang Minggao, vice chairperson of the China Electric Vehicle 100 and an academician of the Chinese Academy of Sciences, made a judgment on the current industrial landscape.

He said that the current new energy vehicle market is fully squeezing the fuel vehicle market, and the entire fuel vehicle industry chain is under pressure. The competition between the two has kicked off a decisive battle.

Ouyang Minggao believes that the current new energy vehicle industry is characterized by "rapid growth and lack of profit", while fuel vehicles are "lack of growth and profit". Although the cost of new energy vehicles is still higher than that of fuel vehicles, the brand, influence and premium of new energy vehicles are rising, and the premium of joint venture fuel vehicles is declining. High-quality new energy vehicles can compete with the price of joint venture fuel vehicles.

"The camp of new energy vehicles continues to expand, and you are chasing after me. The competition has entered the stage of positional warfare, and the market has entered the stage of survival," Ouyang Minggao said.

Faced with the close competition between gasoline vehicles and electric vehicles, Mary Warlick, deputy director of the International Energy Agency (IEA), judged that by the mid-2020s, electric vehicles will achieve cost parity with traditional gasoline vehicles.

At the same time, the development of new energy vehicles has also brought a linkage effect to various related industries. Zou Ji, CEO of Energy Foundation (China) and President of China, believes that full electrification is an inevitable choice for high-quality development, pollution reduction and carbon reduction.

"According to the very conservative development goal of electric vehicles, by 2030 our country’s oil dependence is more than 70%, of which 13% can be replaced by electric vehicles. But according to the rapid development of these two years, it may far exceed this proportion. According to the oil price of 110 US dollars/barrel, at least 50 billion US dollars of imported oil expenditure should be saved a year." Zou Ji judged that promoting the full electrification of the automobile industry is not only good for traffic emission reduction and energy security, but also has great economic benefits.

The full marketization of new energy vehicles still faces challenges

Despite the significant growth rate and promising prospects, the current new energy vehicle industry still faces many challenges.

Wan Gang, chairperson of the China Association for Science and Technology, concluded that the comprehensive market-oriented development of domestic new energy vehicles faces the following challenges:

First, the development of comprehensive marketization is uneven and inadequate, and product performance and quality are still difficult to meet consumers’ needs for all-weather and all-scenario use.

Second, the progress of new energy commercial vehicles is slow and the market penetration rate is low.

Third, compared with the rapidly growing market demand for new energy vehicles, the infrastructure building of charging, hydrogen refueling networks, and vehicle-road coordination is still relatively lagging behind.

The fourth is the bottleneck of industrial development, including high prices of basic resources, poor supply chains, and some technical constraints.

Fifth, the bottleneck of industrial technology constraints. Including power battery upgrades, vehicle-grade chip shortcomings, power electronics architecture reconstruction, intelligent operating system research and development, as well as low-carbon development planning, carbon footprint research shortages and other issues.

Therefore, at this forum, Wan Gang suggested that the environmental adaptability, safety, and economy of pure electric vehicles should be continuously improved; basic research such as all-solid-state batteries and new system batteries should be continuously promoted; charging efficiency should be improved to further meet the needs of the whole climate and all scenarios in the market.

Xin Guobin, a member of the Party Group and Vice Minister of the Ministry of Industry and Information Technology, analyzed the changing trend of the new energy automobile industry pattern from an international perspective.

He believes that in the international situation, the rise of anti-globalization and trade protectionism has threatened the stability of the automobile industry chain and supply chain, affecting international exchanges and cooperation. At the same time, domestic automobile consumption has been relatively sluggish this year, and the pressure on the stable operation of the industry has increased.

"The automotive industry has typical international characteristics, and new energy vehicles need cross-regional and cross-industry collaboration. We will continue to adhere to the principles of openness, cooperation and win-win, and create a market-oriented, rule-of-law and international business environment. Strengthen exchanges and cooperation with other countries in the fields of new energy vehicle technology innovation, trade and investment, standards and regulations, and contribute positive forces to the modernization of China’s automotive industry and inject new impetus into the recovery of the world economy," Xin Guobin said.

Focusing on the future of industrial development, Chen Qingquan, an honorary professor at the University of Hong Kong and an academician of the Chinese Academy of Engineering, believes that in the second half of the automotive revolution centered on intelligence, special attention should be paid to automotive chips and operating systems.

"The software and hardware systems involved in the future car are not covered by one industry, and should be integrated across borders." Chen Qingquan believes that the second half of the automotive revolution is intelligent, networked and shared, and its main core technologies are automotive chips and operating systems.

Call for Extension of New Energy Vehicle Purchase Tax Exemption

After recognizing the many challenges facing the development of the new energy vehicle industry, a number of industry players called for an extension of the new energy vehicle purchase tax exemption policy at this forum.

Among them, Meng Xia, CEO of Volkswagen passenger car brand China and head of group sales of Volkswagen Group (China), said that despite the short-term slowdown in market demand, Volkswagen is confident in the continued recovery of China’s auto market. In order to promote the sustainable and healthy development of the industry, it is called for extending the purchase tax exemption period for new energy vehicles beyond 2023 and formulating a relatively stable policy framework.

It is reported that at the press conference on the theme of the "Authoritative Department’s Opening" series held by the State Council Information Office on March 1, Vice Minister of Finance Xu Hongcai once again mentioned that new energy vehicles purchased in 2023 will continue to be exempt from vehicle purchase tax.

But in fact, automakers’ calls for continued policy support go beyond that.

Wang Chuanfu, chairperson of BYD, said at the China Electric Vehicle (2023) 100 Forum that the automobile market is changing every day, but the trend of electrification will not be reversed. At present, the timetable for the full electrification of automobiles in our country has been advanced and the process is accelerating. In order to accelerate the modernization of the automobile industry, it is hoped that the purchase tax reduction policy for new energy vehicles will be extended until 2025.

This article is from the WeChat official account:Chaos University (ID: hundun-university)According to Li Shanyou’s lecture notes in February 2020, the author: Li Shanyou (founder of Chaos University), the original title: "You attack to the death, but you can’t fight a department of giants? After Wang Xing cut three knives… | Classic Good Lesson", the header picture comes from: Screenshot of "Flowing Golden Years"

Many start-up company owners like to put the phrase "nothing unexpected, only impossible" on the wall, thinking that as long as you have a great dream, you will be able to achieve it.

But we often overlook that starting a business is for survival, not to die in competition. Competition is just a part of entrepreneurship, and there is no need to force yourself to attack the giants head-on unless it is a last resort.

In the competition, how to use the weak to overcome the strong is the first proposition for everyone. So, how to solve the problem?

In fact, God has left a "back door" for entrepreneurs

Take the horizontal axis as the market and the vertical axis as the technology to draw a simpleValue network model:

There is no doubt that incumbent companies often occupy the best technology, the best customers, and stand in the most dazzling value network – this is the mainstream market. The marginal value network composed of edge markets and edge technologies is often ignored by everyone.

Imagine you are a start-up, into such an existing competition landscape, will choose the mainstream value network, or the edge value network?

In real life, the vast majority of entrepreneurs will enter the mainstream value network market because it looks the most fertile and the least risky. But in fact, the emerging marginal value network is the best window of opportunity for entrepreneurs.

To follow or to destroy?

Going back to the value network model just now, if you choose the mainstream value network, you obviously adopt a follow-along strategy, thinking that you are more courageous than the giants of the mainstream market. If you choose the emerging value network, you adopt a strategy of disruptive innovation.

A common saying is that entrepreneurs feel they are more productive and have better values, so they can win by putting their lives on the line to compete with a division of a large company.

However, if you go outside Alibaba and Tencent buildings at 2 a.m., you will find that these giant companies are still shining brightly at night, with amazing combat effectiveness and efficiency.

So, don’t think it’s good to be diligent. Many times, we are very diligent just to cover up our laziness in thinking. As Wang Xing said, most people are willing to do anything to avoid thinking.

What are the differences between the two strategies?

In "The Innovator’s Dilemma," Christensen studied the 20-year history of disk drives and statistically said,If you compete head-on with the giants, the success rate is only 6%. If you are the first to enter an emerging value net and adopt a disruptive innovation competitive strategy, the success rate will be as high as 37%, a six-fold difference.

So we say,The first law of entrepreneurship is better than better.This is the simplest and most direct explanation of the thinking model of dislocation competition.

There is a line in Good Strategy, Bad Strategy: "For a start-up, it’s not that you don’t have a chance. You have to find areas where your strengths and weaknesses are avoided. Make your strengths longer and your weaknesses less important." This is misplaced competition.

Meituan: Specializing in "chicken ribs", leaving the fat for BAT

Meituan did group buying in the early days, when the first giant in the field of e-commerce was Ali. When I studied the Meituan case, I was very shocked that the first consideration of Wang Xing’s entrepreneurship in 2010 was how to compete with Ali.

He has successively proposed two theories of dislocation competition:

Four vertical and three horizontal

Wang Xing said that there are four areas in the Internet: information, communication, entertainment, and business.

In the Web 1.0 search era, there are giants in these fields, such as Baidu in information, Tencent in communication, Shanda in entertainment, and Alibaba in business. Therefore, he must go to the Web 2.0 era to find opportunities.

In the era of Web 2.0 social media, the giants in the information field include Sina Weibo, Renren in communication, and Kaixin001.com in entertainment. Is there any opportunity in business? Therefore, in this field, he made Meituan group buying against Ali, which is the positioning of 2010.

AB classification

In competition, we often have the illusion that the giants stand in front of us like mountains, so that you see the ecosystem where the giants are located as all possibilities. In fact, this is a huge illusion.

For example, most e-commerce companies are eyeing Ali to compete. But Meituan put forward a theory called AB classification:

First of all, based on whether supply and performance are online, we make a cross-cutting knife. Supply and performance are Tencent (Category A) online, and Ali is offline(Category B)…

In category B, there is a more beautiful second knife: Ali is a physical e-commerce, and there is another possibility besides physical e-commerce that is a life service e-commerce. For example, takeaway is a life service e-commerce, and selling books, home appliances, and clothes is a physical e-commerce.

This knife is very beautiful. Most people limit e-commerce to the field of physical goods because Ali has done physical e-commerce. But Meituan cut this second knife, allowing you to see a completely different world.

In life service e-commerce, there is also a third knife: off-site life service e-commerce and local life service e-commerce.

Wang Xing’s analysis is very interesting, saying why do life service e-commerce instead of physical e-commerce? Because if you compete directly with Ali’s Juhuasuan, you have to have logistics, which is a very high cost for the start-up company.

Second, life service e-commerce is a non-standard product, a dirty and messy hard work, with low gross profit, so giants often disdain to do it. Meituan Wang Huiwen said:

"We have fallen in love with low-value things. How can BAT be interested in something that is not very profitable, difficult and slow. We specialize in chicken ribs and leave fat to BAT."

Looking back, what are the choices of other group buying websites at the same time? In 2010 and 2011, 58% of companies chose physical e-commerce. They were not killed by Meituan, but by Ali Juhuasuan.

In 16 years, Caijing interviewed Wang Xingshi and asked: Did the emergence of Meituan and Didi bring changes to the original BAT-led Internet order?

Wang Xing said: The law of competition in the Internet field has not fundamentally changed. It is not to squeeze out the original people in the original field, but to expand the new battlefield, and new players occupy the new battlefield. Innovation is always on the edge.

Wang Xing’s words are very wonderful. This is the power of the marginal value network.Innovation is always on the periphery.If you can’t see perfection, it’s because you’re too close to the picture.

Theory, is it really useful? "After being killed by the giant, I was reborn in a dislocation"

Many people ask me, Professor, Meituan is a successful giant, so is dislocation competition useful for small businesses? Is it useful for entrepreneurs?

Here, I would like to proudly invite a classmate to tell my story. Her name is Sister Deng, and she has used this theory to lead her company out of weakness and rebirth.

In 2010, I founded ROYMAX.(Wimes)LED company, launched a patented product, Apollo(LED three-sided luminous candle light), the turnover of single products reached 10 million.

But soon, the giant entered the market and beat our 68 yuan product with a 9.9 yuan congeneric product, causing our sales to plummet by 70% and being crushed by the giant.

Almost overnight, my ten-year savings were wiped out. Why is it that I am obviously different, but still being crushed by the giants?

On an occasional occasion, I learned the theory of "misplaced competition" and understood: "The difference is the difference between different value networks. The difference between the same value network is only better.

So, we started again, re-analyzed the market, positioned ourselves, and did succulent plant lighting and Jedi rebirth. How did you do it?

rough cut market

First look at the LED category map, divided into general lighting, medical lighting, agricultural lighting, and special lighting.

At that time, general lighting was already a red ocean market. Medical lighting was all for hospitals, and we couldn’t reach it in terms of professional technology. Special lighting refers to the aviation, aerospace, and marine fields, and it was difficult for us to enter the market. But there is still one area left, and we seem to have a chance – agricultural lighting.

Slice niche

Then we can divide the agricultural planting lights into breeding lighting and planting lighting. Aquaculture lighting because I was not familiar with it at the time, I couldn’t do it.

Planting lighting giants mainly serve B-end users, and Philips has launched a comprehensive solution that has eaten up this market.　

It can be seen that the opportunity can only be found at the C end. The C end requires flower and fruit lighting and succulent lighting. Because of the wide variety of colors, flowers need to be matched by many different spectra. At that time, our resources were insufficient, so we had to give up.

The pain point of succulent plants is the slow growth cycle and single color, which can be satisfied by our products. And in this field, compared with giants, as a start-up company, we have structural advantages: flexible market, online and offline simultaneous operation; startups with few personnel and efficient organization; product iteration speed is very fast.　

Through layers of analysis, we finally found the edge industry that this giant could not see, see, or do – succulent lighting, competing in a dislocation.

In the end, we occupied 60% of the market share, and the 18-year turnover exceeded 50 million, becoming a leading enterprise in the field of Taobao and Tmall horticultural lighting.

This is the power of the theory of misplaced competition, and by applying it, I can make change happen in the present moment.

Summary: Better than better, better than different

In an environment where leading companies have established a dominant advantage, any me too product will be reduced to chicken ribs. Don’t exaggerate your execution, don’t exaggerate your efforts, and don’t exaggerate your efficiency. The efforts and efficiency of today’s giants are much greater than ours, which is unimaginable.

Therefore, entrepreneurs need to keep in mind the misplaced competition model of "better than different".

The dislocation competition is not to be weak, but to make the chessboard bigger. To make the chessboard bigger, not in the same plane, but after the breakdown, it becomes a higher dimension and becomes bigger in a higher dimension.

This article is from the WeChat official account:Chaos University (ID: hundun-university)According to Li Shanyou’s lecture notes in February 2020, the author: Li Shanyou (founder of Chaos University)

　　The weather is getting cooler, and the concerts are still hot. Since the beginning of this year, Mayday, Liu Ruoying, Liang Jingru, Wu Bai, Ren Xianqi, TFboys and other celebrities have started singing in Chongqing, setting off waves of craze. Looking across the country, "Go to a city for a concert" "Spend 500 to buy Wu Bai’s tickets and sing 500 to Wu Bai" and other hot searches have emerged one after another. Next, there are many concerts to be sung, and some venues have been scheduled until 2025…

　　Behind the explosion of the concert is healing, feelings, and the chemical reaction brought about by the release of long-suppressed demand, but with it, there are also chaos such as "unable to grab tickets", "strong real-name system out of shape", "poor singer condition", "fans shouting refund tickets on the spot". What new changes have emerged behind the popularity? When the concert fever enters the second half, how can the traffic become the "retention" of the city?

　　From chasing stars to pursuing "healing" concerts into a collective carnival

　　"I can’t grab it, I can’t grab it at all." This past weekend, Wu Bai started singing in Chongqing. Citizen Hu Lisa is an old fan of Wu Bai and especially wants to participate in the "chorus". Unfortunately, she didn’t get tickets for both games. No matter how many strategies she did before, such as turning off all the programs on her mobile phone and finding the place with the best signal, there were too many people grabbing tickets. "Instead, it was my friend, a passerby fan who got it."

　　More and more "passersby fans" are entering the concert scene, which is a new phenomenon this year. They often don’t chase stars, just to enjoy the atmosphere. "I haven’t seen a concert for three years. This time at the door of my house, I have to arrange it no matter what, and focus on a happy one." After watching the Mayday concert, Chongqing audience Chen Han hurriedly sent a set of photos to Moments, and the happy trip ended successfully.

　　Zheng Xiaolin, a Guangzhou-based spectator, has seen three concerts a month. "It’s really relieving," she said. When she walked into the venue, she saw the crowd dressed up to watch the concert and the smiles on everyone’s faces, she felt "the moment is so good" and instantly forgot all troubles. At the scene, there will also be a certain lyric that makes her chest feel like it was hit, "the resonance is especially strong."

　　Happiness and healing have become high-frequency words for watching concerts. The crowd at concerts can bring a short-term emotional release, and even if they are not chasing stars, people can get healing here. To a certain extent, watching concerts has gradually changed from an internal carnival of fan groups to a collective carnival of public participation.

　　In this regard, Yang Yongfeng, an associate professor at the School of Geography and Tourism of Chongqing Normal University, explained: This is the inevitable result of the concentrated release of market demand for large-scale cultural and entertainment activities after the three-year epidemic. "Previously, people were confined to a small family or unit space, and they had a thirst for inner emotions and group connections, and they needed a leisure method similar to a concert to release and resolve."

　　The market has also captured this mentality of the public. Since the beginning of this year, performance venues across the country have increased the number of performances to "seamless". Take the Mayday Chongqing concert as an example. From September 22 to 24, the Chongqing Olympic Sports Center held three consecutive days and three consecutive games, 120,000 fans flocked to the venues. "After mastering the audience’s love for concerts, the performers have more confidence. It is normal to have dense performances." Yang Yongfeng said that this is the law of the market economy and the need for economic and social development.

　　The audience called out "rollover scene"

　　The concert has frequent negative reviews

　　At the same time as the popularity, there have also been some chaos. Since the second half of the year, many negative news and comments about the concert have been trending. For example, the TFboys Xi’an concert saw a phenomenon of "scalpers" hyping ticket prices. Shortly after the official announcement, the first row of tickets was fried to tens of thousands of yuan. On the day of the concert, there were also conflicts between fan groups over the competition for the support venue.

　　Yang Yongfeng believes that there is a disorder in the ticket management of many concerts, and the emergence of "scalpers" not only damages the rights and interests of consumers, but also directly causes market chaos. Most of the concert audiences are young people, and everyone’s safety awareness is relatively lacking. Emotions are easy to get excited, coupled with the imperfect security mechanism of the organizers, unclear rights and responsibilities, etc., which can easily make the scene lose control.

　　On the other hand, the quality of some concerts has aroused doubts among netizens. At Liang Jingru’s concert in Nanjing, more than one audience member reported encountering "pillar tickets" and the location was occupied; at the Chengdu concert, Xue Zhiqian had to stop halfway due to fever and tonsillitis; Miriam Yang’s Xiamen concert, the 580 yuan ticket seats were so dirty that fans did not dare to sit; Jay Chou’s Tianjin concert was suspected of being trapped in props for 20 minutes; at the Hainan "Diva Night" concert, the audience complained that "the song could not be heard clearly and the sound effect was poor"… In this regard, Yang Yongfeng said that there were many performances, heavy tasks, and after the high-intensity "special forces" performance, the singer would inevitably be in poor condition; the organizers blindly pursued economic interests or the pursuit of scenes, lacked control over the status of the guests, and ignored the audience’s feelings; The equipment was not well maintained, the seating arrangement was unreasonable, and the effect was also reduced. If a concert with the selling point of "star effect + live experience" finally brought such an experience to everyone, it would only consume everyone’s enthusiasm and chill the fans.

　　Go to a city for a concert

　　How to turn traffic into city "retention"

　　Although there are a series of practical problems, it has to be admitted that the intensive holding of concerts has brought real popularity and consumption power to the city.

　　According to the China Performing Arts Association’s observation of the first quarter of this year, one of the new trends in concert ticket sales is that the proportion of consumers who buy tickets to watch performances across cities has increased significantly, with an average cross-city viewing rate exceeding 50%. Industry insiders believe that compared with simple tourism, concerts attract more "gold content". The data also confirms this – before and after the Mayday Chongqing concert, the number of views of Chongqing hotels, restaurants, etc. rose rapidly, and it was difficult to find a room in the hotels around the Olympic Sports Center; TFboys Xi’an concert ticket revenue was 35.76 million yuan, which directly drove 416 million yuan in tourism revenue; Ele.me data shows that on October 12, Jay Chou’s Shanghai concert, the day-on-day ratio of Shanghai supper takeout increased by 24%. " Concerts are comprehensive activities that integrate culture, entertainment, and economy. They have a strong’spillover effect ‘. Not only can they bring in considerable ticket revenue, but they can also gather a large number of passengers in a short period of time, driving the development of transportation, accommodation, catering, tourism, and other industries.

　　It is understood that in July this year, the National Development and Reform Commission issued "Measures for Restoration and Expansion of Consumption", which mentioned that it is necessary to promote entertainment and sports exhibition consumption. The countdown will start in 2023, but the popularity of concerts continues. According to Barley Network data, 129,000 people marked Li Ronghao’s Chongqing concert "want to see", Zhang Huimei’s Chongqing concert reached 271,000 people, Eason Chan’s Chengdu concert 743,000 people were hot to grab, and some popular performance venues have been scheduled to 2025.

　　How can the concert develop in a healthy and orderly manner next, and truly turn the traffic into the city’s "retention"? The first priority is to ensure safety. Yang Yongfeng said that local governments should make advance predictions and responses to problems that may affect safety and stability. The police, enterprises, and the police and the public work closely together to truly establish institutional safety management measures to effectively detect, prevent and reduce hidden dangers from the source.

　　Secondly, organizers should strengthen ticketing management. Yang Yongfeng suggested that large-scale concerts implement a real-name ticket purchase and real-name admission system, and establish a refund mechanism. It is also necessary to plug policy loopholes, squeeze the space for "scalpers" to speculate on tickets, and make "strong real names" real and real, so as to truly solve the problem of concert ticket buying. Guide the fan group to establish correct values and cultivate a healthy star-chasing culture.

　　"After this wave of fast-paced and hot topics, the concert market will gradually stabilize." Yang Yongfeng believes that in the future, concerts should combine local characteristics to promote the integrated development of "people’s livelihood + cultural performance + industry", expand and strengthen the concert industry chain, and extend the huge flow of people it brings to the entire cultural tourism consumption chain such as scenic spots, hotels, restaurants, and shopping, so as to fully release the "spillover effect" of the concert economy.