Our reporter, Li Xiaohong

　　In 2023, with the in-depth implementation of the strategy of Digital China and Network Power, our country’s digital economy will be fully developed and develop rapidly. The digital economy has become a stabilizer, accelerator and multiplier for China’s economic and social development, and the greatest certainty to deal with uncertainty.

　　Experts interviewed by China Economic Times reporters believe that in 2023, our country’s digital development will continue to maintain a strong momentum, digital technology innovation will change with each passing day, the breadth of digital and real integration will continue to expand, and the development of digital economy industrial clusters will accelerate.

　　The digital economy is gaining momentum

　　"In recent years, our country has attached great importance to the development of the digital economy, continuously promoted digital industrialization and industrial digitalization, and created a digital industrial cluster with international competitiveness," Ding Minglei, a researcher at the China Academy of Science and Technology Development Strategy, said in an interview with China Economic Times reporters.

　　The latest data has witnessed the rapid development of our country’s digital economy. According to data from the China Academy of Information and Communications Technology, the scale of our country’s digital economy will reach 50.20 trillion yuan in 2022, an increase of 10.3% year-on-year. The proportion of digital economy in GDP is equivalent to the proportion of the secondary industry in the national economy, reaching 41.5%. It is expected that the scale of our country’s digital economy will reach 56.10 trillion yuan in 2023 and 70.80 trillion yuan in 2025. At the same time, the application of new technologies represented by digital technology will promote the transformation and upgrading of thousands of industries. The role of digital economy in amplifying, superimposing and multiplying our country’s economic development is prominent, injecting new momentum into the high-quality development of China’s economy. As of September 2023, there were more than 530,000 companies operating in digital technologies such as cloud computing, big data, and artificial intelligence.

　　Wang Lei, a researcher at the China Academy of Macroeconomics, told the China Economic Times reporter that in 2023, the development of our country’s digital economy will be full of bright spots. First, the new digital infrastructure will continue to be consolidated. 5G, gigabit fiber broadband, industrial Internet, artificial intelligence and other digital new infrastructure will be deployed to accelerate the deployment, and the world’s largest, technologically advanced and superior digital new infrastructure system will be basically built, and the overall capacity will be leapfrogged.

　　The second is the continuous strengthening of digital science and technology innovation capabilities. The innovation-driven development strategy has been deeply implemented, the main body of digital science and technology innovation has accelerated growth, the achievements of digital science and technology innovation have continued to emerge, the level of digital technology self-reliance and self-improvement has been improved, and the ranks of the world’s most innovative countries have been accelerated. Third, the strength of digital industry clusters has been steadily improved. The integration of digital technology and the real economy has continued to accelerate, key digital industries have continued to grow, the multiplier effect of digital technology empowering thousands of industries has continued to appear, the traction role of digital consumption has been continuously consolidated, and the comprehensive competitiveness of digital industry clusters in our country

　　Breakthrough development in artificial intelligence

　　"In 2023, with the support of massive data resources, advanced computing power infrastructure, rich application scenarios, and high R & D investment, our country’s new generation of artificial intelligence has achieved remarkable results in technological innovation, industrial ecology, and integrated applications, and has entered the first echelon in the world," Wang Lei said.

　　MIIT data shows that from January to October, artificial intelligence and other digital emerging industries are booming, the scale of artificial intelligence core industries has reached 500 billion yuan, and the number of enterprises has exceeded 4,300, which has injected new impetus into the construction of a more complete and competitive digital economy industry ecosystem in our country.

　　It is worth noting that in 2023, generative artificial intelligence represented by large models will achieve breakthrough development and become the new commanding heights of current technological and industrial competition in various countries.

　　It is understood that our country’s innovative achievements in intelligent chips, development frameworks, general models, etc., Huawei, Inspur Information, Sim Computing, Biren Technology, Moore Thread and other chip companies have launched chip acceleration cards for AI inference and training tasks in different scenarios, involving CPU, GPU, RISC-V and other different design architectures; MindSpore, Paddle-Paddle, SenseTime Technology SenseParrots, Tencent TNN, Ali MNN, ByteDance BytePS, Megvii MegEngine, Xiaomi Mace and other domestic artificial intelligence development frameworks and application ecosystems to achieve rapid development, Paddle developers have exceeded 8 million; Baidu ERNIE Bot, Alibaba Cloud Tongyi Qianwen Huawei Pangu, iFLYTEK Spark and other 11 large model products have passed the record.

　　"Artificial intelligence, represented by the big model, is accelerating its deep integration with the real economy, empowering thousands of industries, giving birth to new business models of the digital economy, and showing a strong’head goose ‘effect. Healthcare, education, finance, transportation, manufacturing, energy and other fields have become the most active areas of commercial application of artificial intelligence technology." Wang Lei said that by improving the quality of social public services and enhancing the efficiency of social governance, artificial intelligence continuously meets the needs of the people for a better life, and enhances the people’s sense of gain and happiness.

　　In Ding Minglei’s opinion, artificial intelligence has become an important driving force for technological innovation, industrial upgrading and productivity improvement, and it is increasingly integrated into the whole process of economic and social development, which has a significant and far-reaching impact on economic development and social progress.

　　The digital economy continues to empower

　　"Developing the digital economy is a strategic choice to grasp new opportunities in a new round of technological revolution and industrial transformation. Deepening the innovative application of digital technology and continuously spawning new industries, new business models and new models is an important breakthrough point for making China’s digital economy bigger, better and stronger," Ding Minglei said.

　　Looking to the future, Ding Minglei believes that the digital economy will unleash greater potential for China’s economic and social development. A series of new "Internet +" economic formats have been born one after another. Cloud computing and industrial Internet have become important driving forces for the digital transformation of enterprises. Large-scale Internet platform enterprises continue to empower the real economy through technologies such as the Internet, big data, cloud computing, and artificial intelligence; digital consumption continues to release the potential of residents’ demand; digital technology has also largely freed themselves from time and space restrictions, and the development of new trade models such as digital trade has smoothed the domestic and international economic cycle.

　　"In order to maximize the empowering effect of digital economic innovation and promote high-quality economic development, the next step should be to accelerate the implementation of top-level design, optimize the business environment of the digital economy, and stimulate and protect entrepreneurship." Wang Lei said.

　　In Ding Minglei’s view, to accelerate the empowering role of digital technology in economic development, one is to accelerate the promotion of digital industrialization and industrial digitalization, especially to realize the deep integration of the digital economy and the real economy, and further release the digital dividend and build a modern economic system. The second is to use digital technology applications to empower common prosperity, break the barrier of time and space, improve the inclusive level of limited resources, and promote the equalization of education, medical care, and services. The third is to support leading technology enterprises to give full play to market demand, integrate innovation, and organize platform advantages through digital transformation, integrate and gather innovative resources, improve China’s industrial basic capabilities and the modernization level of the industrial chain, and add more vitality for the economy to move towards high-quality development. The fourth is to continue to promote the deep integration of the digital economy and the real economy, guide the digital transformation of small and medium-sized enterprises, fully tap the development potential of the industrial Internet, and promote new generation information technologies such as artificial intelligence and big data to empower equipment, assign value to enterprises, and empower industries.

Xinhua News Agency, Beijing, May 5?Topic: Making up for shortcomings and strengthening norms – multi-departments accelerate the support of "umbrella companies" for new business workers

Xinhua News Agency reporters Jiang Lin and Liu Weiwei

During the May Day holiday, Qi Jianzhong, a Meituan delivery rider in Nanjing, was both busy and down-to-earth. "With occupational injury protection, I feel much more at ease. Otherwise, I really don’t know who to call if I get injured."

In December 2023, Qi Jianzhong accidentally fell and broke his bone while delivering food. With the help of Meituan staff, he used his mobile phone to declare occupational injury protection, and about 1,000 yuan of medical expenses were reimbursed 875 yuan. After the disability identification, at the end of January 2024, he received a one-time disability subsidy of 41,900 yuan issued by the human resources and social security department.

Qi Jianzhong told reporters that he has been a rider for six years, and his income is good and his time is flexible. But bumps are inevitable in the rush, especially in bad weather, and his family always worries. "Occupational injury protection is like adding a layer of’protective net ‘, so after four months of recuperation and recovery, I came back to deliver food."

The occupational injury insurance that Qi Jianzhong said is a new type of work-related injury insurance created by the state for workers in new employment forms. The platform enterprise pays the fee, and the individual employed person does not pay the fee. The scope and circumstances of its protection, the standard and level of treatment, are basically consistent with work-related injury insurance.

Since July 2022, the new employment form of occupational injury protection for employed persons has been piloted in 7 platform enterprises including Meituan, Ele.me, Flash, Lalamove, and Cao Cao Travel in 7 provinces and cities including Beijing, Shanghai, Jiangsu, and Guangdong. As of the end of March 2024, 8.017 million people have been included in the scope of protection.

"Occupational injury protection effectively protects the rights and interests of employees in the new employment form, especially the basic living standards guarantee function of major casualty accidents. This system also disperses the business risks of platform enterprises and helps the platform economy develop in a standardized and healthy way," said Zheng Xuanbo, director of the work injury insurance department of the Ministry of Human Resources and Social Security.

Zheng Xuanbo introduced that how to participate in social insurance for the emerging group of new employment forms, the pilot has solved the problem and accumulated valuable experience. The next step will be to summarize experience and study to expand the scope of implementation.

The reporter noticed that on the website of the national social insurance public service platform, a special occupational injury protection service section has been set up, which shows that the insurance information, treatment payment application acceptance, occupational injury confirmation, treatment distribution, processing progress and other inquiry services are being practiced run.

Including delivery riders, instant delivery staff, online car drivers, such as the new employment form of workers, there are 84 million people.

"In response to the shortcomings such as high occupational risks, high labor intensity and low level of security faced by this group, in recent years, we have worked with relevant departments to continuously improve the system and mechanism, innovate work methods, strengthen service security, and safeguard the legitimate rights and interests of workers in new employment forms," said Li Xinwang, director of the labor relations department of the Ministry of Human Resources and Social Security.

From the eight departments jointly issued the "Guiding Opinions on Safeguarding the Labor Protection Rights and Interests of Workers in New Employment Forms", to the introduction of special project rights protection policies for key groups such as takeout workers and online car-hailing drivers, and the reasonable definition of labor protection responsibilities of enterprises, to the February 2024 issue of "Guidelines for the Protection of the Rights and Interests of Workers in New Employment Forms of Rest and Labor Remuneration", "Guidelines for the Publicity of Labor Rules for Workers in New Employment Forms" and "Guidelines for the Protection of Workers’ Rights and Interests of Workers in New Employment Forms"… Relevant departments have accelerated the support of "umbrella companies" for workers in new

"We guide platform companies and their employment partners to sign employment contracts and written agreements with workers, reasonably determine labor compensation, scientifically arrange working hours, formulate and revise platform labor rules such as order distribution and compensation payment in accordance with laws and regulations, and establish an internal labor dispute resolution mechanism," Li Xinwang said.

In response to the outstanding problems faced by workers in the new employment form of "overtime work", the relevant guidelines have made specific and detailed guidance for enterprises to scientifically determine the workload and labor intensity, and at the same time include workers in the new employment form into the minimum wage guarantee. In terms of optimizing insurance participation services, except for some megacities, all localities have opened the channels for flexible employment personnel to participate in employee pension insurance at the place of employment.

What should I do if there is a dispute between workers and platforms over compensation, and how can I protect my rights?

By strengthening the linkage with people’s mediation and judicial mediation, relevant departments have launched one-stop joint mediation services for labor disputes in new employment forms such as labor compensation, rest time, and occupational injury. At the same time, they have continuously improved the construction of online mediation platforms, optimized the mediation process and time limit, and helped both parties reach a mediation agreement voluntarily on the basis of mutual understanding and accommodation.

"The parties can also apply for arbitration review or judicial confirmation of the mediation agreement, and after review or confirmation, they can apply for the court to enforce it. At present, there are nearly 1,000 such mediation organizations across the country, and we will continue to promote it," Li Xinwang said.

On April 1, the China Electric Vehicle 100 Forum (2023) was held in Beijing.

As an annual industry event for the new energy automobile industry, this forum brought together guests from various fields such as automobiles, energy, transportation, cities, and communications to discuss in depth the development situation of the global automobile industry, the high-quality development path of new energy vehicles, the development strategy of China’s intelligent connected vehicles, the development trend of the core industrial chain supply chain such as power batteries, the trend of new generation automobile consumption change, the coordinated development strategy of automobiles and energy, and the new transportation energy security system.

Compared with the 100 Forum in previous years, this year’s forum, the guests paid more attention to the topics of new energy vehicle infrastructure building, autonomous driving commercialization landing, and vehicle-road collaboration.

At the same time, many attendees also called for the extension of the new energy vehicle purchase tax exemption policy to stabilize the high-quality development of the industry.

Fuel vehicles and electric vehicles set off a decisive battle

In the past few years, the new energy automobile industry has rapidly heated up and become an important bright color in the process of high-quality development of the automobile industry. The gradual increase in the market penetration rate of new energy vehicles has also brought a significant impact to the traditional fuel vehicle industry.

Recently, influenced by multiple factors, there has been a price chaos in the automotive market, with most fuel vehicle companies cutting prices at an unprecedented rate, causing heated discussions on the whole network.

At the China Electric Vehicle 100 Forum (2023), Ouyang Minggao, vice chairperson of the China Electric Vehicle 100 and an academician of the Chinese Academy of Sciences, made a judgment on the current industrial landscape.

He said that the current new energy vehicle market is fully squeezing the fuel vehicle market, and the entire fuel vehicle industry chain is under pressure. The competition between the two has kicked off a decisive battle.

Ouyang Minggao believes that the current new energy vehicle industry is characterized by "rapid growth and lack of profit", while fuel vehicles are "lack of growth and profit". Although the cost of new energy vehicles is still higher than that of fuel vehicles, the brand, influence and premium of new energy vehicles are rising, and the premium of joint venture fuel vehicles is declining. High-quality new energy vehicles can compete with the price of joint venture fuel vehicles.

"The camp of new energy vehicles continues to expand, and you are chasing after me. The competition has entered the stage of positional warfare, and the market has entered the stage of survival," Ouyang Minggao said.

Faced with the close competition between gasoline vehicles and electric vehicles, Mary Warlick, deputy director of the International Energy Agency (IEA), judged that by the mid-2020s, electric vehicles will achieve cost parity with traditional gasoline vehicles.

At the same time, the development of new energy vehicles has also brought a linkage effect to various related industries. Zou Ji, CEO of Energy Foundation (China) and President of China, believes that full electrification is an inevitable choice for high-quality development, pollution reduction and carbon reduction.

"According to the very conservative development goal of electric vehicles, by 2030 our country’s oil dependence is more than 70%, of which 13% can be replaced by electric vehicles. But according to the rapid development of these two years, it may far exceed this proportion. According to the oil price of 110 US dollars/barrel, at least 50 billion US dollars of imported oil expenditure should be saved a year." Zou Ji judged that promoting the full electrification of the automobile industry is not only good for traffic emission reduction and energy security, but also has great economic benefits.

The full marketization of new energy vehicles still faces challenges

Despite the significant growth rate and promising prospects, the current new energy vehicle industry still faces many challenges.

Wan Gang, chairperson of the China Association for Science and Technology, concluded that the comprehensive market-oriented development of domestic new energy vehicles faces the following challenges:

First, the development of comprehensive marketization is uneven and inadequate, and product performance and quality are still difficult to meet consumers’ needs for all-weather and all-scenario use.

Second, the progress of new energy commercial vehicles is slow and the market penetration rate is low.

Third, compared with the rapidly growing market demand for new energy vehicles, the infrastructure building of charging, hydrogen refueling networks, and vehicle-road coordination is still relatively lagging behind.

The fourth is the bottleneck of industrial development, including high prices of basic resources, poor supply chains, and some technical constraints.

Fifth, the bottleneck of industrial technology constraints. Including power battery upgrades, vehicle-grade chip shortcomings, power electronics architecture reconstruction, intelligent operating system research and development, as well as low-carbon development planning, carbon footprint research shortages and other issues.

Therefore, at this forum, Wan Gang suggested that the environmental adaptability, safety, and economy of pure electric vehicles should be continuously improved; basic research such as all-solid-state batteries and new system batteries should be continuously promoted; charging efficiency should be improved to further meet the needs of the whole climate and all scenarios in the market.

Xin Guobin, a member of the Party Group and Vice Minister of the Ministry of Industry and Information Technology, analyzed the changing trend of the new energy automobile industry pattern from an international perspective.

He believes that in the international situation, the rise of anti-globalization and trade protectionism has threatened the stability of the automobile industry chain and supply chain, affecting international exchanges and cooperation. At the same time, domestic automobile consumption has been relatively sluggish this year, and the pressure on the stable operation of the industry has increased.

"The automotive industry has typical international characteristics, and new energy vehicles need cross-regional and cross-industry collaboration. We will continue to adhere to the principles of openness, cooperation and win-win, and create a market-oriented, rule-of-law and international business environment. Strengthen exchanges and cooperation with other countries in the fields of new energy vehicle technology innovation, trade and investment, standards and regulations, and contribute positive forces to the modernization of China’s automotive industry and inject new impetus into the recovery of the world economy," Xin Guobin said.

Focusing on the future of industrial development, Chen Qingquan, an honorary professor at the University of Hong Kong and an academician of the Chinese Academy of Engineering, believes that in the second half of the automotive revolution centered on intelligence, special attention should be paid to automotive chips and operating systems.

"The software and hardware systems involved in the future car are not covered by one industry, and should be integrated across borders." Chen Qingquan believes that the second half of the automotive revolution is intelligent, networked and shared, and its main core technologies are automotive chips and operating systems.

Call for Extension of New Energy Vehicle Purchase Tax Exemption

After recognizing the many challenges facing the development of the new energy vehicle industry, a number of industry players called for an extension of the new energy vehicle purchase tax exemption policy at this forum.

Among them, Meng Xia, CEO of Volkswagen passenger car brand China and head of group sales of Volkswagen Group (China), said that despite the short-term slowdown in market demand, Volkswagen is confident in the continued recovery of China’s auto market. In order to promote the sustainable and healthy development of the industry, it is called for extending the purchase tax exemption period for new energy vehicles beyond 2023 and formulating a relatively stable policy framework.

It is reported that at the press conference on the theme of the "Authoritative Department’s Opening" series held by the State Council Information Office on March 1, Vice Minister of Finance Xu Hongcai once again mentioned that new energy vehicles purchased in 2023 will continue to be exempt from vehicle purchase tax.

But in fact, automakers’ calls for continued policy support go beyond that.

Wang Chuanfu, chairperson of BYD, said at the China Electric Vehicle (2023) 100 Forum that the automobile market is changing every day, but the trend of electrification will not be reversed. At present, the timetable for the full electrification of automobiles in our country has been advanced and the process is accelerating. In order to accelerate the modernization of the automobile industry, it is hoped that the purchase tax reduction policy for new energy vehicles will be extended until 2025.

This article is from the WeChat official account:Chaos University (ID: hundun-university)According to Li Shanyou’s lecture notes in February 2020, the author: Li Shanyou (founder of Chaos University), the original title: "You attack to the death, but you can’t fight a department of giants? After Wang Xing cut three knives… | Classic Good Lesson", the header picture comes from: Screenshot of "Flowing Golden Years"

Many start-up company owners like to put the phrase "nothing unexpected, only impossible" on the wall, thinking that as long as you have a great dream, you will be able to achieve it.

But we often overlook that starting a business is for survival, not to die in competition. Competition is just a part of entrepreneurship, and there is no need to force yourself to attack the giants head-on unless it is a last resort.

In the competition, how to use the weak to overcome the strong is the first proposition for everyone. So, how to solve the problem?

In fact, God has left a "back door" for entrepreneurs

Take the horizontal axis as the market and the vertical axis as the technology to draw a simpleValue network model:

There is no doubt that incumbent companies often occupy the best technology, the best customers, and stand in the most dazzling value network – this is the mainstream market. The marginal value network composed of edge markets and edge technologies is often ignored by everyone.

Imagine you are a start-up, into such an existing competition landscape, will choose the mainstream value network, or the edge value network?

In real life, the vast majority of entrepreneurs will enter the mainstream value network market because it looks the most fertile and the least risky. But in fact, the emerging marginal value network is the best window of opportunity for entrepreneurs.

To follow or to destroy?

Going back to the value network model just now, if you choose the mainstream value network, you obviously adopt a follow-along strategy, thinking that you are more courageous than the giants of the mainstream market. If you choose the emerging value network, you adopt a strategy of disruptive innovation.

A common saying is that entrepreneurs feel they are more productive and have better values, so they can win by putting their lives on the line to compete with a division of a large company.

However, if you go outside Alibaba and Tencent buildings at 2 a.m., you will find that these giant companies are still shining brightly at night, with amazing combat effectiveness and efficiency.

So, don’t think it’s good to be diligent. Many times, we are very diligent just to cover up our laziness in thinking. As Wang Xing said, most people are willing to do anything to avoid thinking.

What are the differences between the two strategies?

In "The Innovator’s Dilemma," Christensen studied the 20-year history of disk drives and statistically said,If you compete head-on with the giants, the success rate is only 6%. If you are the first to enter an emerging value net and adopt a disruptive innovation competitive strategy, the success rate will be as high as 37%, a six-fold difference.

So we say,The first law of entrepreneurship is better than better.This is the simplest and most direct explanation of the thinking model of dislocation competition.

There is a line in Good Strategy, Bad Strategy: "For a start-up, it’s not that you don’t have a chance. You have to find areas where your strengths and weaknesses are avoided. Make your strengths longer and your weaknesses less important." This is misplaced competition.

Meituan: Specializing in "chicken ribs", leaving the fat for BAT

Meituan did group buying in the early days, when the first giant in the field of e-commerce was Ali. When I studied the Meituan case, I was very shocked that the first consideration of Wang Xing’s entrepreneurship in 2010 was how to compete with Ali.

He has successively proposed two theories of dislocation competition:

Four vertical and three horizontal

Wang Xing said that there are four areas in the Internet: information, communication, entertainment, and business.

In the Web 1.0 search era, there are giants in these fields, such as Baidu in information, Tencent in communication, Shanda in entertainment, and Alibaba in business. Therefore, he must go to the Web 2.0 era to find opportunities.

In the era of Web 2.0 social media, the giants in the information field include Sina Weibo, Renren in communication, and Kaixin001.com in entertainment. Is there any opportunity in business? Therefore, in this field, he made Meituan group buying against Ali, which is the positioning of 2010.

AB classification

In competition, we often have the illusion that the giants stand in front of us like mountains, so that you see the ecosystem where the giants are located as all possibilities. In fact, this is a huge illusion.

For example, most e-commerce companies are eyeing Ali to compete. But Meituan put forward a theory called AB classification:

First of all, based on whether supply and performance are online, we make a cross-cutting knife. Supply and performance are Tencent (Category A) online, and Ali is offline(Category B)…

In category B, there is a more beautiful second knife: Ali is a physical e-commerce, and there is another possibility besides physical e-commerce that is a life service e-commerce. For example, takeaway is a life service e-commerce, and selling books, home appliances, and clothes is a physical e-commerce.

This knife is very beautiful. Most people limit e-commerce to the field of physical goods because Ali has done physical e-commerce. But Meituan cut this second knife, allowing you to see a completely different world.

In life service e-commerce, there is also a third knife: off-site life service e-commerce and local life service e-commerce.

Wang Xing’s analysis is very interesting, saying why do life service e-commerce instead of physical e-commerce? Because if you compete directly with Ali’s Juhuasuan, you have to have logistics, which is a very high cost for the start-up company.

Second, life service e-commerce is a non-standard product, a dirty and messy hard work, with low gross profit, so giants often disdain to do it. Meituan Wang Huiwen said:

"We have fallen in love with low-value things. How can BAT be interested in something that is not very profitable, difficult and slow. We specialize in chicken ribs and leave fat to BAT."

Looking back, what are the choices of other group buying websites at the same time? In 2010 and 2011, 58% of companies chose physical e-commerce. They were not killed by Meituan, but by Ali Juhuasuan.

In 16 years, Caijing interviewed Wang Xingshi and asked: Did the emergence of Meituan and Didi bring changes to the original BAT-led Internet order?

Wang Xing said: The law of competition in the Internet field has not fundamentally changed. It is not to squeeze out the original people in the original field, but to expand the new battlefield, and new players occupy the new battlefield. Innovation is always on the edge.

Wang Xing’s words are very wonderful. This is the power of the marginal value network.Innovation is always on the periphery.If you can’t see perfection, it’s because you’re too close to the picture.

Theory, is it really useful? "After being killed by the giant, I was reborn in a dislocation"

Many people ask me, Professor, Meituan is a successful giant, so is dislocation competition useful for small businesses? Is it useful for entrepreneurs?

Here, I would like to proudly invite a classmate to tell my story. Her name is Sister Deng, and she has used this theory to lead her company out of weakness and rebirth.

In 2010, I founded ROYMAX.(Wimes)LED company, launched a patented product, Apollo(LED three-sided luminous candle light), the turnover of single products reached 10 million.

But soon, the giant entered the market and beat our 68 yuan product with a 9.9 yuan congeneric product, causing our sales to plummet by 70% and being crushed by the giant.

Almost overnight, my ten-year savings were wiped out. Why is it that I am obviously different, but still being crushed by the giants?

On an occasional occasion, I learned the theory of "misplaced competition" and understood: "The difference is the difference between different value networks. The difference between the same value network is only better.

So, we started again, re-analyzed the market, positioned ourselves, and did succulent plant lighting and Jedi rebirth. How did you do it?

rough cut market

First look at the LED category map, divided into general lighting, medical lighting, agricultural lighting, and special lighting.

At that time, general lighting was already a red ocean market. Medical lighting was all for hospitals, and we couldn’t reach it in terms of professional technology. Special lighting refers to the aviation, aerospace, and marine fields, and it was difficult for us to enter the market. But there is still one area left, and we seem to have a chance – agricultural lighting.

Slice niche

Then we can divide the agricultural planting lights into breeding lighting and planting lighting. Aquaculture lighting because I was not familiar with it at the time, I couldn’t do it.

Planting lighting giants mainly serve B-end users, and Philips has launched a comprehensive solution that has eaten up this market.　

It can be seen that the opportunity can only be found at the C end. The C end requires flower and fruit lighting and succulent lighting. Because of the wide variety of colors, flowers need to be matched by many different spectra. At that time, our resources were insufficient, so we had to give up.

The pain point of succulent plants is the slow growth cycle and single color, which can be satisfied by our products. And in this field, compared with giants, as a start-up company, we have structural advantages: flexible market, online and offline simultaneous operation; startups with few personnel and efficient organization; product iteration speed is very fast.　

Through layers of analysis, we finally found the edge industry that this giant could not see, see, or do – succulent lighting, competing in a dislocation.

In the end, we occupied 60% of the market share, and the 18-year turnover exceeded 50 million, becoming a leading enterprise in the field of Taobao and Tmall horticultural lighting.

This is the power of the theory of misplaced competition, and by applying it, I can make change happen in the present moment.

Summary: Better than better, better than different

In an environment where leading companies have established a dominant advantage, any me too product will be reduced to chicken ribs. Don’t exaggerate your execution, don’t exaggerate your efforts, and don’t exaggerate your efficiency. The efforts and efficiency of today’s giants are much greater than ours, which is unimaginable.

Therefore, entrepreneurs need to keep in mind the misplaced competition model of "better than different".

The dislocation competition is not to be weak, but to make the chessboard bigger. To make the chessboard bigger, not in the same plane, but after the breakdown, it becomes a higher dimension and becomes bigger in a higher dimension.

This article is from the WeChat official account:Chaos University (ID: hundun-university)According to Li Shanyou’s lecture notes in February 2020, the author: Li Shanyou (founder of Chaos University)

　　The weather is getting cooler, and the concerts are still hot. Since the beginning of this year, Mayday, Liu Ruoying, Liang Jingru, Wu Bai, Ren Xianqi, TFboys and other celebrities have started singing in Chongqing, setting off waves of craze. Looking across the country, "Go to a city for a concert" "Spend 500 to buy Wu Bai’s tickets and sing 500 to Wu Bai" and other hot searches have emerged one after another. Next, there are many concerts to be sung, and some venues have been scheduled until 2025…

　　Behind the explosion of the concert is healing, feelings, and the chemical reaction brought about by the release of long-suppressed demand, but with it, there are also chaos such as "unable to grab tickets", "strong real-name system out of shape", "poor singer condition", "fans shouting refund tickets on the spot". What new changes have emerged behind the popularity? When the concert fever enters the second half, how can the traffic become the "retention" of the city?

　　From chasing stars to pursuing "healing" concerts into a collective carnival

　　"I can’t grab it, I can’t grab it at all." This past weekend, Wu Bai started singing in Chongqing. Citizen Hu Lisa is an old fan of Wu Bai and especially wants to participate in the "chorus". Unfortunately, she didn’t get tickets for both games. No matter how many strategies she did before, such as turning off all the programs on her mobile phone and finding the place with the best signal, there were too many people grabbing tickets. "Instead, it was my friend, a passerby fan who got it."

　　More and more "passersby fans" are entering the concert scene, which is a new phenomenon this year. They often don’t chase stars, just to enjoy the atmosphere. "I haven’t seen a concert for three years. This time at the door of my house, I have to arrange it no matter what, and focus on a happy one." After watching the Mayday concert, Chongqing audience Chen Han hurriedly sent a set of photos to Moments, and the happy trip ended successfully.

　　Zheng Xiaolin, a Guangzhou-based spectator, has seen three concerts a month. "It’s really relieving," she said. When she walked into the venue, she saw the crowd dressed up to watch the concert and the smiles on everyone’s faces, she felt "the moment is so good" and instantly forgot all troubles. At the scene, there will also be a certain lyric that makes her chest feel like it was hit, "the resonance is especially strong."

　　Happiness and healing have become high-frequency words for watching concerts. The crowd at concerts can bring a short-term emotional release, and even if they are not chasing stars, people can get healing here. To a certain extent, watching concerts has gradually changed from an internal carnival of fan groups to a collective carnival of public participation.

　　In this regard, Yang Yongfeng, an associate professor at the School of Geography and Tourism of Chongqing Normal University, explained: This is the inevitable result of the concentrated release of market demand for large-scale cultural and entertainment activities after the three-year epidemic. "Previously, people were confined to a small family or unit space, and they had a thirst for inner emotions and group connections, and they needed a leisure method similar to a concert to release and resolve."

　　The market has also captured this mentality of the public. Since the beginning of this year, performance venues across the country have increased the number of performances to "seamless". Take the Mayday Chongqing concert as an example. From September 22 to 24, the Chongqing Olympic Sports Center held three consecutive days and three consecutive games, 120,000 fans flocked to the venues. "After mastering the audience’s love for concerts, the performers have more confidence. It is normal to have dense performances." Yang Yongfeng said that this is the law of the market economy and the need for economic and social development.

　　The audience called out "rollover scene"

　　The concert has frequent negative reviews

　　At the same time as the popularity, there have also been some chaos. Since the second half of the year, many negative news and comments about the concert have been trending. For example, the TFboys Xi’an concert saw a phenomenon of "scalpers" hyping ticket prices. Shortly after the official announcement, the first row of tickets was fried to tens of thousands of yuan. On the day of the concert, there were also conflicts between fan groups over the competition for the support venue.

　　Yang Yongfeng believes that there is a disorder in the ticket management of many concerts, and the emergence of "scalpers" not only damages the rights and interests of consumers, but also directly causes market chaos. Most of the concert audiences are young people, and everyone’s safety awareness is relatively lacking. Emotions are easy to get excited, coupled with the imperfect security mechanism of the organizers, unclear rights and responsibilities, etc., which can easily make the scene lose control.

　　On the other hand, the quality of some concerts has aroused doubts among netizens. At Liang Jingru’s concert in Nanjing, more than one audience member reported encountering "pillar tickets" and the location was occupied; at the Chengdu concert, Xue Zhiqian had to stop halfway due to fever and tonsillitis; Miriam Yang’s Xiamen concert, the 580 yuan ticket seats were so dirty that fans did not dare to sit; Jay Chou’s Tianjin concert was suspected of being trapped in props for 20 minutes; at the Hainan "Diva Night" concert, the audience complained that "the song could not be heard clearly and the sound effect was poor"… In this regard, Yang Yongfeng said that there were many performances, heavy tasks, and after the high-intensity "special forces" performance, the singer would inevitably be in poor condition; the organizers blindly pursued economic interests or the pursuit of scenes, lacked control over the status of the guests, and ignored the audience’s feelings; The equipment was not well maintained, the seating arrangement was unreasonable, and the effect was also reduced. If a concert with the selling point of "star effect + live experience" finally brought such an experience to everyone, it would only consume everyone’s enthusiasm and chill the fans.

　　Go to a city for a concert

　　How to turn traffic into city "retention"

　　Although there are a series of practical problems, it has to be admitted that the intensive holding of concerts has brought real popularity and consumption power to the city.

　　According to the China Performing Arts Association’s observation of the first quarter of this year, one of the new trends in concert ticket sales is that the proportion of consumers who buy tickets to watch performances across cities has increased significantly, with an average cross-city viewing rate exceeding 50%. Industry insiders believe that compared with simple tourism, concerts attract more "gold content". The data also confirms this – before and after the Mayday Chongqing concert, the number of views of Chongqing hotels, restaurants, etc. rose rapidly, and it was difficult to find a room in the hotels around the Olympic Sports Center; TFboys Xi’an concert ticket revenue was 35.76 million yuan, which directly drove 416 million yuan in tourism revenue; Ele.me data shows that on October 12, Jay Chou’s Shanghai concert, the day-on-day ratio of Shanghai supper takeout increased by 24%. " Concerts are comprehensive activities that integrate culture, entertainment, and economy. They have a strong’spillover effect ‘. Not only can they bring in considerable ticket revenue, but they can also gather a large number of passengers in a short period of time, driving the development of transportation, accommodation, catering, tourism, and other industries.

　　It is understood that in July this year, the National Development and Reform Commission issued "Measures for Restoration and Expansion of Consumption", which mentioned that it is necessary to promote entertainment and sports exhibition consumption. The countdown will start in 2023, but the popularity of concerts continues. According to Barley Network data, 129,000 people marked Li Ronghao’s Chongqing concert "want to see", Zhang Huimei’s Chongqing concert reached 271,000 people, Eason Chan’s Chengdu concert 743,000 people were hot to grab, and some popular performance venues have been scheduled to 2025.

　　How can the concert develop in a healthy and orderly manner next, and truly turn the traffic into the city’s "retention"? The first priority is to ensure safety. Yang Yongfeng said that local governments should make advance predictions and responses to problems that may affect safety and stability. The police, enterprises, and the police and the public work closely together to truly establish institutional safety management measures to effectively detect, prevent and reduce hidden dangers from the source.

　　Secondly, organizers should strengthen ticketing management. Yang Yongfeng suggested that large-scale concerts implement a real-name ticket purchase and real-name admission system, and establish a refund mechanism. It is also necessary to plug policy loopholes, squeeze the space for "scalpers" to speculate on tickets, and make "strong real names" real and real, so as to truly solve the problem of concert ticket buying. Guide the fan group to establish correct values and cultivate a healthy star-chasing culture.

　　"After this wave of fast-paced and hot topics, the concert market will gradually stabilize." Yang Yongfeng believes that in the future, concerts should combine local characteristics to promote the integrated development of "people’s livelihood + cultural performance + industry", expand and strengthen the concert industry chain, and extend the huge flow of people it brings to the entire cultural tourism consumption chain such as scenic spots, hotels, restaurants, and shopping, so as to fully release the "spillover effect" of the concert economy.

　　Featured restaurants queue too long and don’t want to wait? Eating too much supper needs stomach-strengthening and digestive tablets? Scenic restaurants are too expensive to eat? More than half of the National Day holiday, big data just released by Ele.me shows that five days before the National Day holiday, more than 529 tourists in Nanjing ordered duck takeaway; orders for takeaway medicine in hotels increased more than ten times year-on-year; takeaway orders from Nanjing libraries exceeded 2,500 orders, there are really many people who are racing against time to learn!

　　Confucius Temple, Drum Tower, and Xuanwu Lake have become the attractions with the most takeaway orders in Nanjing

　　According to data analytics, among tourists from all over the world who visit Nanjing, tourists from Shanghai, Hangzhou and Beijing most like to order takeout in Nanjing. Among the many attractions in Nanjing, Confucius Temple, Drum Tower and Xuanwu Lake have become the most ordered attractions for takeout. Five days before the National Day holiday, more than 529 tourists in Nanjing ordered duck food takeout.

　　It is worth noting that, unlike previous years, the takeaway orders of Nanjing hotels saw a remarkable increase in non-dinner orders. Among them, medical orders increased by 1431% year-on-year, and orders for flowers and green plants increased by 185%.

　　Three days before the National Day holiday, the most expensive takeaway order in Nanjing was as high as 737 yuan, and 25 curry beef brisket sets were ordered. When the warm-hearted Nanjing citizens ordered takeaway, they left 327 orders with the remarks "Happy National Day" and "Celebrate the birthday of the motherland".

　　Five days before the National Day holiday, the library in Nanjing received more than 2,500 orders for takeout. There are really many people who are racing to learn! At the same time, there are also many "strugglers" who are still working hard. In Nanjing, more than 3,300 orders were sent to the traffic police brigade, and 443 orders were sent to the sanitation station and 944 orders were sent to the fire brigade.

　　Ele.me data shows that Nanjing people like to order takeout in Shanghai, Hangzhou and Suzhou when they go out. During this year’s National Day, Nanjing people’s favorite snacks when traveling are Shanghai raw fried, Changsha stinky tofu, and Chongqing hot and sour powder.

　　Word-of-mouth data shows that during the National Day, the order volume of many consumer places increased by more than 100% month-on-month compared with the pre-holiday period. Among them, amusement parks, hot springs, and foot massage have become new choices for leisure gatherings during the National Day holiday of Nanjing citizens this year. The growth rate of orders from these places ranks among the top three in the city.

　　More and more small and medium-sized urban residents

　　The first choice for overseas travel during the festival

　　Feeling fed up with the crowds and crowds at domestic tourist attractions, more and more domestic tourists prefer to travel abroad for the National Day holiday, "I want to take you to Turkey, as well as Tokyo and Paris." According to big data recently released by JD.com, during this year’s National Day holiday, the number of foreign travel tickets and hotel reservations in third- to sixth-tier cities increased rapidly.

　　Statistics show that among the orders booked for international air tickets before the National Day this year, the proportion of first- and second-tier cities has declined compared with last year. At the same time, the proportion of international air tickets bookings in third- to sixth-tier cities has increased by 10 percentage points compared with last year. In terms of the number of international hotel reservations, the proportion of orders from third- to sixth-tier cities has increased by nearly 12 percentage points compared with last year.

　　From the consumption destination data, Japan, South Korea and South East Asia continue to be the top travel destinations for domestic consumers. Seoul, Bangkok, Kuala Lumpur, Osaka, Manila and other tourist cities are ranked at the top of the air ticket booking rankings. In addition to Japan, the popularity of British tourism has also been growing in recent years. London, Liverpool, Manchester and other cities full of British style are also the first choice for some domestic tourists. In addition, Singapore, Russia, New Zealand, Turkey and other tourist countries, due to better infrastructure and local customs, consumption popularity is also increasing year by year.

　　In terms of travel equipment, consumers are also spending a lot of money. In terms of sales, sunscreen products and swimsuits still account for the majority, which also means that islands and beaches are still the first choice for tourists’ travel destination arrangements. With the arrival of the golden autumn season, sales of mountaineering equipment, sports cameras, drones and other equipment have also increased significantly. (Yangzi Evening News/Ziniu News reporter, Xu Xiaofeng)

　　Spring is the best season of the year to plant green and sow green. On February 13, all parts of the province jointly launched the 2023 province-wide promotion of green and beautiful Guangdong ecological construction voluntary tree planting activities. Cadres and masses in various places shoveled soil and supported seedlings for watering. With 100 green and beautiful Guangdong ecological construction demonstration sites in the province as the main places, local tree species such as alpine fir, triangular plum and camphor were widely planted, adding new green to the land of South Guangdong.

　　This year’s event is guided by the "Decision on Deepening Green Beauty Guangdong Ecological Construction" (hereinafter referred to as the "Decision"), with the theme of "Promoting Green Beauty Guangdong Ecological Construction and Promoting Harmonious Coexistence between Man and Nature". A total of 2,453 tree planting points were set up in the province, and five forest chiefs at the provincial, municipal, county, town and village levels participated in the voluntary tree planting activities. The number of people involved in tree planting exceeded 190,000, and the number of trees was over 1 million.

　　Optimize forest stands ? ? Native tree species "play the leading role"

　　Phoenix wood, banyan tree, soil agarwood, iron holly, Shanduying… A large number of native tree species have entered the voluntary tree planting activities, adding green and beauty to Shanwei’s roadside green spaces, scenic spots and parks and other areas. This year, Shanwei will include the "Implementation of Urban and Rural Green Beauty Project to Benefit the People" in the "Ten Practical Things for People’s Livelihoods". It is expected that by the end of this year, 10 forest phase optimization demonstration belts and 11 green beauty Guangdong ecological construction demonstration sites will be completed.

　　Qingyuan Yingde took "bamboo" as the characteristic theme of this voluntary tree planting activity, which is also a pillar industry for enriching the local people. In Yingde, the industry formed around bamboo shoots reached 3.20 billion yuan. With the help of this activity, Qingyuan focused on increasing the planting of evergreen broad-leaved forests, and the city and county jointly planted 66,885 seedlings of various types to continuously optimize the stand and beautiful forest appearance.

　　Continuously improving forest appearance, improving stand quality, and comprehensively and deeply carrying out national voluntary tree planting activities are all key tasks for green and beautiful Guangdong ecological construction put forward in the "Decision", and many prefectures and cities have combined the two. In Yunfu Xinxing Jintai Mountain Forest Park, everyone worked together to plant iron knife wood, golden peach, Hainan red beans, etc., and replanted and interplanted native broad-leaved trees in the existing masson pine pure forest in Jintai Mountain Forest Park. Through the scientific combination of multiple tree species, the internal ecosystem of the forest has become more stable.

　　In the Meizhou Meishe Express Forest Stand Optimization Demonstration Site, newly planted saplings by Meizhou cadres and the masses stand tall in the wind. In the next three years, the demonstration site will achieve an average height of more than 3 meters of forest trees, a preservation rate of more than 85%, and an increase in native broad-leaved trees dominated by precious tree species from 20% to more than 65%. This will achieve accurate improvement in forest quality and a significant increase in the output value of afforestation acres. Effectively solve the problems of single tree species, poor landscape effect, high fire risk coefficient, and high risk of forest diseases and pests. The Meishe Express will be built into a multi-tree, multi-level, and multi-color key landscape corridor out of the city.

　　In the area where the forest facies renovation project of Weiyuan Island Forest Park in Dongguan City is located, party members, cadres and volunteers waved shovels on the mountains to shovel soil and water seedlings. The scene was in full swing, and small saplings suitable for the local soil and climate, such as purple flower wind Suzuki, yellow flower wind Suzuki, camphor trees, iron holly, and yin fragrance, "stood up" on both sides of the hillside. "Today’s voluntary tree planting activity has planted a total of 600 trees. When the trees grow up, the Weiyuan Island forest, which was originally poor in growth and uneven in forest appearance, will form a multi-species, multi-level and multi-color forest ecosystem, further improving the ecological benefits of the forest." The relevant person in charge introduced.

　　Seed recognition, adoption, protection, love, green action

　　Leading cadres, army officers and soldiers, volunteers, student representatives… At the voluntary tree planting site in Sanlingshan National Forest Park, Zhanjiang City, there were busy figures everywhere. On the same day, 10 counties (cities and districts) in Zhanjiang City jointly carried out the voluntary tree planting activity to promote the ecological construction of Green and Beauty Guangdong. According to statistics, the city organized a total of 11 voluntary tree planting sessions, 7523 people participated in the voluntary tree planting, and a total of 63,566 trees were planted.

　　Guangdong’s 21 cities have different populations, areas, and climates. All localities implement the principle of "Seek Truth and Be Pragmatic, Scientific Greening" in the "Decision". There are forestry cities that plant more than 100,000 trees, and some cities that strive for excellence and plant 10,000 saplings. The enthusiasm of the masses for tree planting is not much different in the province.

　　By Moyang Lake, everyone is supporting seedlings and cultivating soil. At the Mini Program, citizens’ enthusiasm for seed adoption is high. Yangjiang continues to broaden the channels for mass participation in the form of "Internet +" seed adoption and adoption this year. Yangjiang, with a population of about 3 million, has participated in voluntary tree planting since "Chuangsen". The number of people who have participated in voluntary tree planting has exceeded 9 million. This year, Yangjiang also adopted some ancient trees for the first time, including plum, neem, stone chestnut, egg flower, longan, camphor tree, blood seal throat, banyan tree and other ancient trees located in parks and villages.

　　Among the participants in the voluntary tree planting in Zhongshan, a group of local entrepreneurs’ representatives stood out. On February 13, they planted 17,000 saplings together with the cadres and masses in Zhongshan. "A tree needs to be cultivated if it wants to grow into a’towering tree ‘. As an enterprise rooted in Zhongshan, we are willing to claim a batch of tree planting tasks, water and maintain it for a long time, and contribute to retaining the green waters and green mountains in Zhongshan," said Zhang Chuanwei, an entrepreneur representative.

　　"What we planted is not only saplings, but also pieces of green hope," said Xu Qingtao, a cadre in Nanxiong Town, Shaoguan, who participated in the tree planting. Although the spring rain still has a trace of coolness, the tree planting site in Nanxiong is in full swing. Everyone formed a group of 3 people and a group of 5 people, and planted 20 mu of saplings in one afternoon. A total of 105 voluntary tree planting activities like this were carried out in Shaoguan, attracting nearly 10,000 people.

　　In Heyuan, many citizens were attracted by the warm atmosphere, donned volunteer vests, and led their children to join the tree planting team. About 117,000 trees were planted in the city that day. Osmanthus, kapok, iron holly, drunken fragrance and smiles and other tree species covered the mountains and plains, connecting the landscape ecology and humanities of Heyuan together. "Green waters and green mountains are becoming Jinshan Yinshan!" Everyone eagerly looked forward to it.

　　Beautify urban and rural areas

　　Sowing green, harvesting hope. In the national reserve forest base of Niu Mian Mountain, Jianqun Village, Jinli Town, Gaoyao District, Zhaoqing, the cadres and masses planted 14,000 trees such as Milao Pai, Acacia blackwood, red cone, Huolinan, and rosewood. "These trees are matched according to the long, medium and short growth cycles to create a broad-leaved mixed forest, and promote the optimization of low-quality and low-efficiency forest stands on both sides of the Xijiang River with points and areas to improve forest appearance," said Ding Jianping, deputy director of the Zhaoqing Forestry Bureau.

　　Standing on Niu Mian Mountain and looking down, the clear water of a bay in the West River winds past; from a distance, the three waters of Foshan on the other side of the river can be faintly seen. Ding Jianping said that considering Niu Mian Mountain is the first scenic line of waterway entering Zhaoqing, the local area will make it the "main venue" for voluntary tree planting in Zhaoqing this year.

　　In this year’s voluntary tree planting activities, many places have combined the national voluntary tree planting activities with the construction of a high-level urban-rural integrated green and beautiful environment, and the high-quality urban-rural green and beautiful ecological environment of "forest and city depend on each other, forest and people blend" has gradually emerged. In Jieyang Puning, citizens planted yellow flower suzuki, purple flower suzuki and kapok at the municipal voluntary tree planting activity point located on the north bank of Lianjiang River. The seedlings were planted along Lianjiang River, which stretched for 4 kilometers. A beautiful picture of "the city is in the forest, the road is in the green, the house is in the garden, and the people are in the scenery" is slowly unfolding.

　　In Shantou, tree planting activities were carried out in the Jufeng Scenic Area of Haojiang District. Cadres, soldiers and volunteers planted Peach, Silver Leaf Acacia, Yellow Flower Wind Suzuki, Bodhi, etc., mostly for viewing flowers and leaves, adding to the creation of a green and beautiful home with scenery in all seasons. After more than 10 years of sewing and inserting green, planting green and replenishing green, the scenic spot has become a good place for citizens and tourists to watch flowers.

　　In the Maoming Open-pit Mine Ecological Park, hundreds of green planters waved their hoes and shovels and planted saplings one by one. Open-pit mines used to be the "scars" of the city in the past, but now they have become an important part of the urban landscape, which shows that green planting has become an "example" action of Maoming. This year, Maoming will also focus on guiding the intensive processing of agarwood, orange, oil tea and other characteristic industries, extending the industrial chain of forest products, and at the same time creating a characteristic route of forest tourism, promoting the construction of forest towns and villages, actively cultivating a new business model of "rural tourism + ecology", exploring the development of forestry carbon sink trading, and enhancing the efficiency of Maoming forest "carbon sink discharge".

　　　From December 13th to 14th, the 2023 China Home Appliance Science and Technology Annual Conference and the High-quality Development Exchange Activity of the Smart Home Appliance Industry were held in Wuhan, Hubei. TCL Air Conditioning and a new generation of air conditioners – TCL Small Blue Wing P7 Fresh Air Conditioning appeared, with a smart health experience upgrade that understands your health, energy conservation, and usage habits better, bringing a new wind to the high-quality development of the industry.

　　According to the introduction, the theme of this conference is "Scientific and technological innovation leads the high-quality development of the home appliance industry", focusing on "green and low-carbon, intelligent home appliances, health and cleanliness, refrigeration, noise reduction, DC flexibility" and other technical directions. Many academicians and authoritative experts and professors in related fields such as intelligence and refrigeration were invited to give special reports.

　　TCL air conditioning breaks the market with high-quality development

　　At the plenary meeting held on the morning of December 13, Chen Shaolin, senior vice president of TCL Industrial and general manager of the Air Conditioning Division, gave a keynote speech entitled "The Road to Breakthrough in the High-quality Development of TCL Air Conditioning".

　　Chen Shaolin pointed out that the challenges from respiratory health, the challenges of high energy consumption and refrigerants to global warming, and the opportunities and challenges of new technologies to the traditional air-conditioning industry are the main challenges facing the development of the current air-conditioning industry. In the face of industrial challenges and changes, it is necessary to use leading strategies to achieve high-quality development, and high-quality development is first and foremost the high-quality development of brands.

　　In order to find a way to break through the high-quality development, TCL Air Conditioning is taking smart health as its value direction, with the brand mission of allowing more people to easily enjoy the healthy and green life brought by the air, and becoming a leading brand in healthy air management, heat pump and thermal energy management that users can trust.

　　In terms of high-end, intelligent and green, TCL air conditioning takes Wuhan intelligent manufacturing base as its foothold, deepens 5G + industrial Internet integration, promotes digital transformation and high-quality development of the industrial chain, and increases efficiency by 40% in the past four years.

　　Leading the new generation of air conditioning technology innovation, TCL air conditioning won the Intelligent Fresh Air Innovation Award

　　On December 10th, TCL Little Blue Wing P7 Fresh Air Conditioning was released in Beijing Water Cube. From Beijing to Wuhan, TCL Little Blue Wing P7 Fresh Air Conditioning has attracted extensive attention from consumers and the industry. At this event, TCL Air Conditioning won the 2023 Intelligent Fresh Air Innovation Award and 6 Excellent Paper Awards for its fresh air air technology innovation, further demonstrating its technological research and development strength as a leading brand of fresh air.

　　According to reports, the TCL small blue wing P7 fresh air conditioner has been fully upgraded from three aspects: health, energy saving and user habits.

　　A new generation of air conditioners, better understand your health. This product upgrades the user’s health from sound comfort, air quality comfort and thermal comfort, achieving 30 dB (A) silent fresh air, air quadruple filtration purification, temperature fluctuation control ± 0.3 ℃ and other experience improvements.

　　A new generation of air conditioners, better understand your energy saving. TCL small blue wing P7 fresh air air conditioner not only saves energy in hardware, but also realizes energy saving in software algorithms, design energy saving, and operation energy saving. Among them, in terms of operation energy saving, the product adopts AI time domain prediction algorithm, which will anticipate the temperature and optimize it in real time, which can avoid excessive dehumidification and excessive cooling, and the energy saving rate can reach up to 40%.

　　A new generation of air conditioners, better understand your usage habits. TCL small blue wing P7 fresh air conditioner is equipped with a high-performance offline voice module, which has a high wake-up rate in the bedroom environment, making voice control freer and more satisfactory. At the same time, it is equipped with a two-wheat control system with sound source positioning function, which can achieve the effect of "wind blowing towards people" or "wind avoiding people blowing".

　　In fact, the TCL small blue wing P7 fresh air air conditioning is the innovation of TCL air conditioning in the fresh air track. At present, TCL air conditioning has seven international leading technologies, including high-efficiency energy-saving silent fresh air technology, heat pump operation energy-saving technology, large fresh air volume and low noise technology, frequency conversion energy-saving technology, smart soft air technology, 60 ° C high temperature and strong cooling technology, and power visualization technology.

　　Industry experts say that the high-quality development and breakup of the air-conditioning industry cannot be separated from the joint promotion of the whole industry. TCL Air Conditioning has focused on the fresh air track, continuously increased investment in technology research and development, and launched a new generation of air conditioners that understand your health, energy conservation, and usage habits better. This has created a path of high-quality development.

During the "golden age" of Hong Kong cinema in the mid-1970s and early 1990s, more than a dozen film crews started work at the same time every day in this small city on the southern coast of China. Pretty boys and beautiful women from Hong Kong’s wireless artist training class came together and set up scenes among the various crews. Film and television companies such as Golden Harvest, Shaw’s and New Art City invested heavily in digging up and cultivating newcomers to compete in the entertainment industry. This also contributed to the miracle that Hong Kong films produced more than 200 films a year in the 1980s.

That golden age of Hong Kong cinema gave birth to countless movie superstars. They may be as good-looking as Chow Yun-fat, Andy Lau, and Tony Leung Chaowei, and their acting skills are first-class, becoming hot A-list actors. Or as daring as Samuel Hung, Jackie Chan, Yuan Biao, and Yuan Hua, who sacrificed their lives to complete eye-catching stunts and become action superstars.

However, those who can write, direct, and act, and are unique in artistic expression, can create a personal style, and even find a way to break out of a school of film, I think Xingye is one of the best.

The nonsensical style of "Zhou’s comedy" he pioneered and his special attention to the subject matter of the little people are enough to secure him the top spot in Chinese comedy, and it is no exaggeration to call it "Asian Jim Carrey".

Today, let’s talk about the most outstanding work of Xing Ye in the 21st century so far – "Kung Fu"

First, the self-cultivation of "little people"

The story of "Kung Fu" still follows the tradition of Xing Ye’s "little person narrative", telling the story of the 1940s Shanghai, when A Xing, a street gangster who has been bullied since childhood, tried to get ahead by pretending to be the "Axe Gang" and extorting in the "Pig Cage City". As a result, he attracted the real "Axe Gang" forces.

The unexpected invasion of the gangster forces disturbed the quiet life in the slum, and also disturbed the four peerless kung fu masters who were entrenched here – the inheritors of the Gorang Bagua Band, the Hong Family’s Iron Wire Fist and the Shaolin 12th Road Tan Leg.

The gangsters were naturally no match for the descendants of the divine arts, but the arrogant Axe Gang boss, Brother Kun, was unwilling to stop, so he used the gang’s power to invite peerless experts to try to level the "Pig Cage City" in one fell swoop. Every attack by Brother Kun would stir up more "masters" hidden in the secular world in this unsightly small pool. Until, Brother Kun used his head to sacrifice the ultimate killing king Huoyun Evil God, and his opponent was the little rascal A Xing who caused this disturbance.

Lord Xing wrote, directed and acted himself, focusing the guide tube on the little character A Xing, making him a witness and key participant in the contest between the "evil forces" and the "pig cage city". Every turn in the battle between the two sides was caused by A Xing’s inadvertent speculation.

The first time was when he saw that he was going to be beaten by the residents of the city, so he had to learn the way the Axe Gang used fireworks to call people and threw a cannon fight. As a result, it just blew up the head of the leader of the Axe Gang passing by the wall. Then the villain complained first and blamed the residents of the city, which caused a conflict between the two forces.

The second turning point was that Ah Xing, with an incomparable desire to get ahead, put down all his courtesy and shame to join the Axe Gang. As a result, the first task he received was to rescue the great devil Fire Cloud Evil God from the mental hospital.

Xing clearly knew that his actions were wrong, but he seemed to have been carried away by the desire to become famous. As a result, with the release of the Fire Cloud Evil God, an uncontrolled force of destruction swept through the entire Axe Gang and the city.

The third turning point was when the charterer and the charterer in the base camp of the Axe Gang faced off against the three masters who were entangled with each other, and A Xing chose to use a wooden stick to beat the Fire Cloud Evil God.

This time, the little gangster Ah Xing finally stood on the side of justice. But this also caused the evil god of fire clouds to go berserk directly, breaking Ah Xing’s meridians with a fist, and his life was hanging by a thread. It was precisely because of his walk through the gate of hell that Ah Xing’s potential as a "martial arts genius" was completely exploded.

It can be said that in the first half of the film, Ah Xing has always been a gangster who makes a living by picking locks and speculating. For fame and fortune, he can join gangs, bully civilians, and even rob a girl who buys candy.

But in the end, he was just a small person, without noble virtue or the ferocity of a big traitor, between good and evil. He did not dare to kill, set fire, or rape. After being bitten by a snake, he had to hide in the traffic light box and silently digest the pain.

But it was after a series of setbacks and tribulations that Ah Xing finally realized how precious the opportunity to "be a good person" was, and how despicable it was to be self-deprecating on the old road of a gangster. Therefore, the moment he completed the good and evil decision, the potential hidden in his body also fully exploded.

Eight kung fu stunts, combining Chinese martial arts

Since the movie is called "Kung Fu", the core element of the story is naturally Chinese martial arts. In the "imagined China" in Jin Yong and Gu Long’s martial arts novels, Chinese martial arts can be said to have a long history and many branches. The kung fu of Shaolin, Wudang, Emei, Beggar Gang, and Tai Chi schools have their own strengths and weaknesses, and together they have painted the world of pleasure, enmity, swords, light and shadows.

On the one hand, Xing Ye’s "Kung Fu" continues the tradition of Hong Kong martial arts novels, and on the other hand, it inherits the mantle of Hong Kong martial arts films and kung fu films. The eight kung fu that appear in it can be said to be both a reinterpretation of traditional Chinese kung fu and a tribute to Hong Kong classic kung fu films. Let’s take a look at it together:

(1) The Tathagata Palm

The most invincible kung fu in the film "Tathagata’s Palm" is actually a fiction invented by Hong Kong filmmakers. It first appeared in the Hong Kong film "Tathagata’s Palm" in the last century, and was portrayed as the Buddha created for all living beings. There are ten styles.

At the end of the film, Ah Xing used the ninth form of "Ten Thousand Buddha Dynasty". Later, it was continuously interpreted by people, and the Tathagata Divine Palm became a kind of divine power that interacted with the "Heavenly Remnant Foot".

(2) Toad Gong

"Toad Technique" was a must-kill skill of the Fire Cloud Evil God. He once used this skill to put Ah Xing at a disadvantage.

The toad skill comes from Jin Yong’s martial arts novel. It is the original stunt of Western Poison Ouyang Feng, and later passed on to his righteous son Yang Guo.

Its characteristic is that it is like a toad preying on insects, waiting for an opportunity to move, using static braking, and striking after. When the enemy attacks, it pounces suddenly, concentrating all its internal force on one point and bursting out, killing it in one blow.

(3) (4) Shaolin Nanquan North Leg – "Hongquan" and "Tan Leg"

The tailors and laborers who live in seclusion in the Kowloon walled city in the film are the descendants of Hong Quan and Tan Ju respectively. Hong Quan was pioneered by Hong Xiguan, a Cantonese from the Qing Dynasty. When he was a teenager, he studied under the Shaolin sect and integrated the kung fu of the North and South Shaolin with his extremely high understanding. He created a school of "Hong Quan" that combines internal and external cultivation, uses both fists and feet, and combines strength and softness.

The person who plays the tailor in the film is Zhao Zhiling, the apprentice of Huang Feihong, and the iron wire boxing he practices is also one of the five battles of Hongquan.

There are many theories about the origin of "Tan leg", including Shaolin Temple in Songshan, Henan, Longtan Temple in Shandong, and many other theories. Later, the Jingwu Association of Huo Yuanjia in Tianjin also taught this kind of kung fu. There is a proverb that goes "If you practice boxing without training your legs, you are like a daredevil". The Tan leg style, with sharp movements, changeable moves, and quick attack and defense, can complement the boxing technique well.

(5) Goro gossip stick

The origin of this stick technique is hidden in the name. The so-called "Goro" refers to Yang Goro, who fought against the Khitan people in the Southern Song Dynasty. When he was defeated in the battle with his father at the Golden Beach, he disguised himself as a monk.

Later, he really went to Mount Wutai to cut his hair and become a monk, and changed the Yang family’s marksmanship to a stick technique, creating the "Gorang Bagua Stick". The actor who plays the boss Yang in the film is Dong Zhiping, a Peking Opera martial artist, whose gun and stick skills are first-class.

(6) Tai Chi

This can be said to be the most well-known kung fu in the film. In the film, the charterer plays "Chen’s Tai Chi" originating from Chenjiagou, Henan. With Taoist Tai Chi and Yin and Yang as the mental method, he pays attention to both internal and external cultivation, combining rigidity and softness, and overcoming rigidity with softness.

Although the chartered public can use a set of superb tai chi to play the six-fingered piano demon in the palm of his hand, he is a "rake ear" and has to swallow his anger and bear the humiliation in the face of his wife’s domestic violence.

(7) The Lion’s Roar

The renter’s Lion’s Roar skill, which is comparable to ultrasonic weapons in the film, is one of Shaolin’s seventy-two stunts. When the power is performed, the qi is first sank in the dantian, and then it spreads for thousands of miles, which can be transmitted for miles. Hearing it, the heart is frightened and the back is cold. As Du Fu said in his poem, "When I suddenly hear the roar of a lion in Hedong, I am at a loss when the cane falls on my hand." Presumably, only a strong and domineering renter can control it freely.

(8) Three-hole Qin Demon – Shaolin Dragon Claw Hand

In the film, the two of the three-hole piano demons stroke a guqin together, the sound of the piano turns into the light of the sword and the shadow of the sword, the lights turn off the grass wherever they go, and the killing is invisible. This kung fu can be regarded as the original of Xingye, which is composed of the six-style fingerings of the guzheng and the Shaolin dragon claws.

Of course, Xing Ye was also inspired by the "Fuqin Style" and "Drum Style" in Jin Yong’s novels, which Zhang Wuji once used in the Shaolin Dragon Gripper.

Three or ten years of preparation only to fulfill the "Kung Fu Dream"

In fact, Xing Ye had wanted to put "Kung Fu" on the stage as early as 2005. One of his original intentions when he set up his own color star company to film "Journey to the West" was to use the money he earned to shoot his dream work – "Kung Fu".

However, the nonsensical style of "Journey to the West" exceeded the upper limit of the audience’s understanding at that time, encountering an unprecedented box office waterloo, which directly led to the bankruptcy of the color star company and the plan to shoot "Kung Fu" was stranded indefinitely.

From "Journey to the West" in 2005 to "Kung Fu" in 2004, Xing Ye also filmed another classic work, "The King of Comedy" in 1999. It can be said that these three works, separated by five years from each other, together form the "Iron Triangle" of Zhou’s comedy across the centuries at a very high level.

Looking back now, in fact, the box office failure of "Journey to the West" at that time was not necessarily a bad thing. It was with the precipitation and tempering of the next ten years that Xingye was able to polish the script and works to such an exquisite level.

Moreover, based on the special effects level of the 1990s to shoot kung fu, the final scene of A Xing’s group fighting the Axe Gang and the Tathagata’s palm defeating the Fire Cloud Evil God would definitely be very simple, difficult to achieve the desired effect, and unable to perfectly interpret Xing Ye’s understanding of kung fu.

As we all know, there have been many revelations about the iPhone 16 series long before the release of the iPhone 15 series. In line with the principle of "bold assumptions, careful verification", we will still learn about predictions or revelations about new models to see what new things Apple may do next year.

Recently, Haitong International Securities analyst Jeff Pu revealed some details about the iPhone 16 Pro. He introduced,The device will feature a faster 5G modem, Wi-Fi 7, and a new ultra-wide-angle lens at the rear.

In a note to investors, Jeff Pu based his predictions for the iPhone 16 series on his sources in Apple’s supply chain.

He revealed that the size of the new iPhone will be 0.2 inches larger than the current 6.1 inches and 6.7 inches, that is, the standard version iPhone 16 and iPhone 16 Pro will increase to 6.3 inches, and the larger iPhone 16 Plus and Pro Max models will become 6.9 inches – In contrast, Huawei Mate 60 Pro is 6.82 inches in size.

Coincidentally, Tianfeng International industry analyst Guo Mingxuan and DSCC CEO Ross Young have reported that iPhone 16 series will be larger in size.

And thanks to the larger fuselage size,Apple will be able to carry the same quadruple prism periscope head as the iPhone 15 Pro Max on the relatively small iPhone 16 Pro model, and will finally support 5x optical zoom.

Jeff Pu emphasized that both the iPhone 16 Pro and Pro Max will feature 12 million-pixel quadrilateral prism periscope heads for better zoom.

But in this way, the more widely applicable triple telephoto seems to be gone. If Apple still maintains the 3-lens module, the lack of 3x optical telephoto becomes a loss.

Jeff Pu said in the report that Apple plans to upgrade the super wide-angle lens for the Pro series models, and this lens has not been moved since iPhone 13 Pro.

The ultra-wide-angle lens on the iPhone 16 Pro series will use 48 million pixel sensor, a huge leap over the current 12 million pixels. Better ultra-wide-angle quality can also improve the utilization rate of ultra-wide angle to some extent.

Apple’s A-series chips have changed this year, and the appearance of the A17 Pro has changed the next naming rules. Not surprisingly, the iPhone 16 Pro will be equipped with a new A18 Pro chip, built on the same 3nm process as the A17 Pro. The memory is still estimated to be 8GB.

It is worth noting that iPhone 16 Pro changes in terms of connectivity, whether it is Wi-Fi or 5G, iPhone 16 Pro will be upgraded. Jeff Pu speculates that the new iPhone will be equipped with a Qualcomm Snapdragon X75 modem, which can achieve 5G download speeds of up to 7.5 Gbps.

While the iPhone 15 Pro was the first to introduce support for WiFi 6E, next year’s iPhone Pro will likely feature WiFi 7. The latest Wi-Fi standard has speeds of up to 46 Gbps, four times that of WiFi 6.

But support is support. If you want to enjoy the speed of WiFi 7, you also need the corresponding network speed and router, and WiFi 6 routers are not yet popular… I can only say that in the future, it is no problem to use the mobile phone for two more years.

Jeff Pu also predicted the standard iPhone 16. He said that the iPhone 16 will still use a dual-camera module, and the ultra-wide-angle lens will retain 12 million pixel sensor, but will not support macro function.

iPhone 16 standard model should be the A17 didn’t run, after all, to pull the gap with the A17 Pro. The good news is that the memory is 8GB, but the 5G modem will not be upgraded. In terms of connectivity, the iPhone 16 and iPhone 16 Plus are also finer – they will support WiFi 6E, not WiFi 7.

The above information is an early reference, Apple is expected to launch iPhone 16 series in September next year, the future we will continue to pay attention to Apple and the new iPhone.

Apple launches a new iPhone every year, and we haven’t seen a refreshing update on the iPhone in years – oh, the last one was called "Dynamic Island". Many users and fans of competing products expressed dissatisfaction and ridicule at these small fixes.

Apple does not tweak new iPhone every year, but it does upgrade. In a recent interview with Brut., Apple CEO Tim Cook answered the question "Is it necessary to launch a new iPhone every year?"

"I think it’s a great thing to have a iPhone every year for people who want it," he said. Apple promotes the practice of users trading in old phones for new ones. So if the phone still works, Apple resells it (recycles it).

If it doesn’t work, Apple has a way to disassemble it and recycle the material to make new iPhone. This is also in line with Apple’s environmental values, although the idea of releasing iPhone annually seems to contradict environmental sensitivity.

But Cook believes that Apple is committed to maximizing the value of older iPhone. iPhone 13 Pro series is still the most worth buying iPhone model in the past 5 years, if iPhone 16 Pro series still has no upgrades, then I may still retain that view.