From December 13th to 14th, the 2023 China Home Appliance Science and Technology Annual Conference and the High-quality Development Exchange Activity of the Smart Home Appliance Industry were held in Wuhan, Hubei. TCL Air Conditioning and a new generation of air conditioners – TCL Small Blue Wing P7 Fresh Air Conditioning appeared, with a smart health experience upgrade that understands your health, energy conservation, and usage habits better, bringing a new wind to the high-quality development of the industry.

　　According to the introduction, the theme of this conference is "Scientific and technological innovation leads the high-quality development of the home appliance industry", focusing on "green and low-carbon, intelligent home appliances, health and cleanliness, refrigeration, noise reduction, DC flexibility" and other technical directions. Many academicians and authoritative experts and professors in related fields such as intelligence and refrigeration were invited to give special reports.

　　TCL air conditioning breaks the market with high-quality development

　　At the plenary meeting held on the morning of December 13, Chen Shaolin, senior vice president of TCL Industrial and general manager of the Air Conditioning Division, gave a keynote speech entitled "The Road to Breakthrough in the High-quality Development of TCL Air Conditioning".

　　Chen Shaolin pointed out that the challenges from respiratory health, the challenges of high energy consumption and refrigerants to global warming, and the opportunities and challenges of new technologies to the traditional air-conditioning industry are the main challenges facing the development of the current air-conditioning industry. In the face of industrial challenges and changes, it is necessary to use leading strategies to achieve high-quality development, and high-quality development is first and foremost the high-quality development of brands.

　　In order to find a way to break through the high-quality development, TCL Air Conditioning is taking smart health as its value direction, with the brand mission of allowing more people to easily enjoy the healthy and green life brought by the air, and becoming a leading brand in healthy air management, heat pump and thermal energy management that users can trust.

　　In terms of high-end, intelligent and green, TCL air conditioning takes Wuhan intelligent manufacturing base as its foothold, deepens 5G + industrial Internet integration, promotes digital transformation and high-quality development of the industrial chain, and increases efficiency by 40% in the past four years.

　　Leading the new generation of air conditioning technology innovation, TCL air conditioning won the Intelligent Fresh Air Innovation Award

　　On December 10th, TCL Little Blue Wing P7 Fresh Air Conditioning was released in Beijing Water Cube. From Beijing to Wuhan, TCL Little Blue Wing P7 Fresh Air Conditioning has attracted extensive attention from consumers and the industry. At this event, TCL Air Conditioning won the 2023 Intelligent Fresh Air Innovation Award and 6 Excellent Paper Awards for its fresh air air technology innovation, further demonstrating its technological research and development strength as a leading brand of fresh air.

　　According to reports, the TCL small blue wing P7 fresh air conditioner has been fully upgraded from three aspects: health, energy saving and user habits.

　　A new generation of air conditioners, better understand your health. This product upgrades the user’s health from sound comfort, air quality comfort and thermal comfort, achieving 30 dB (A) silent fresh air, air quadruple filtration purification, temperature fluctuation control ± 0.3 ℃ and other experience improvements.

　　A new generation of air conditioners, better understand your energy saving. TCL small blue wing P7 fresh air air conditioner not only saves energy in hardware, but also realizes energy saving in software algorithms, design energy saving, and operation energy saving. Among them, in terms of operation energy saving, the product adopts AI time domain prediction algorithm, which will anticipate the temperature and optimize it in real time, which can avoid excessive dehumidification and excessive cooling, and the energy saving rate can reach up to 40%.

　　A new generation of air conditioners, better understand your usage habits. TCL small blue wing P7 fresh air conditioner is equipped with a high-performance offline voice module, which has a high wake-up rate in the bedroom environment, making voice control freer and more satisfactory. At the same time, it is equipped with a two-wheat control system with sound source positioning function, which can achieve the effect of "wind blowing towards people" or "wind avoiding people blowing".

　　In fact, the TCL small blue wing P7 fresh air air conditioning is the innovation of TCL air conditioning in the fresh air track. At present, TCL air conditioning has seven international leading technologies, including high-efficiency energy-saving silent fresh air technology, heat pump operation energy-saving technology, large fresh air volume and low noise technology, frequency conversion energy-saving technology, smart soft air technology, 60 ° C high temperature and strong cooling technology, and power visualization technology.

　　Industry experts say that the high-quality development and breakup of the air-conditioning industry cannot be separated from the joint promotion of the whole industry. TCL Air Conditioning has focused on the fresh air track, continuously increased investment in technology research and development, and launched a new generation of air conditioners that understand your health, energy conservation, and usage habits better. This has created a path of high-quality development.

During the "golden age" of Hong Kong cinema in the mid-1970s and early 1990s, more than a dozen film crews started work at the same time every day in this small city on the southern coast of China. Pretty boys and beautiful women from Hong Kong’s wireless artist training class came together and set up scenes among the various crews. Film and television companies such as Golden Harvest, Shaw’s and New Art City invested heavily in digging up and cultivating newcomers to compete in the entertainment industry. This also contributed to the miracle that Hong Kong films produced more than 200 films a year in the 1980s.

That golden age of Hong Kong cinema gave birth to countless movie superstars. They may be as good-looking as Chow Yun-fat, Andy Lau, and Tony Leung Chaowei, and their acting skills are first-class, becoming hot A-list actors. Or as daring as Samuel Hung, Jackie Chan, Yuan Biao, and Yuan Hua, who sacrificed their lives to complete eye-catching stunts and become action superstars.

However, those who can write, direct, and act, and are unique in artistic expression, can create a personal style, and even find a way to break out of a school of film, I think Xingye is one of the best.

The nonsensical style of "Zhou’s comedy" he pioneered and his special attention to the subject matter of the little people are enough to secure him the top spot in Chinese comedy, and it is no exaggeration to call it "Asian Jim Carrey".

Today, let’s talk about the most outstanding work of Xing Ye in the 21st century so far – "Kung Fu"

First, the self-cultivation of "little people"

The story of "Kung Fu" still follows the tradition of Xing Ye’s "little person narrative", telling the story of the 1940s Shanghai, when A Xing, a street gangster who has been bullied since childhood, tried to get ahead by pretending to be the "Axe Gang" and extorting in the "Pig Cage City". As a result, he attracted the real "Axe Gang" forces.

The unexpected invasion of the gangster forces disturbed the quiet life in the slum, and also disturbed the four peerless kung fu masters who were entrenched here – the inheritors of the Gorang Bagua Band, the Hong Family’s Iron Wire Fist and the Shaolin 12th Road Tan Leg.

The gangsters were naturally no match for the descendants of the divine arts, but the arrogant Axe Gang boss, Brother Kun, was unwilling to stop, so he used the gang’s power to invite peerless experts to try to level the "Pig Cage City" in one fell swoop. Every attack by Brother Kun would stir up more "masters" hidden in the secular world in this unsightly small pool. Until, Brother Kun used his head to sacrifice the ultimate killing king Huoyun Evil God, and his opponent was the little rascal A Xing who caused this disturbance.

Lord Xing wrote, directed and acted himself, focusing the guide tube on the little character A Xing, making him a witness and key participant in the contest between the "evil forces" and the "pig cage city". Every turn in the battle between the two sides was caused by A Xing’s inadvertent speculation.

The first time was when he saw that he was going to be beaten by the residents of the city, so he had to learn the way the Axe Gang used fireworks to call people and threw a cannon fight. As a result, it just blew up the head of the leader of the Axe Gang passing by the wall. Then the villain complained first and blamed the residents of the city, which caused a conflict between the two forces.

The second turning point was that Ah Xing, with an incomparable desire to get ahead, put down all his courtesy and shame to join the Axe Gang. As a result, the first task he received was to rescue the great devil Fire Cloud Evil God from the mental hospital.

Xing clearly knew that his actions were wrong, but he seemed to have been carried away by the desire to become famous. As a result, with the release of the Fire Cloud Evil God, an uncontrolled force of destruction swept through the entire Axe Gang and the city.

The third turning point was when the charterer and the charterer in the base camp of the Axe Gang faced off against the three masters who were entangled with each other, and A Xing chose to use a wooden stick to beat the Fire Cloud Evil God.

This time, the little gangster Ah Xing finally stood on the side of justice. But this also caused the evil god of fire clouds to go berserk directly, breaking Ah Xing’s meridians with a fist, and his life was hanging by a thread. It was precisely because of his walk through the gate of hell that Ah Xing’s potential as a "martial arts genius" was completely exploded.

It can be said that in the first half of the film, Ah Xing has always been a gangster who makes a living by picking locks and speculating. For fame and fortune, he can join gangs, bully civilians, and even rob a girl who buys candy.

But in the end, he was just a small person, without noble virtue or the ferocity of a big traitor, between good and evil. He did not dare to kill, set fire, or rape. After being bitten by a snake, he had to hide in the traffic light box and silently digest the pain.

But it was after a series of setbacks and tribulations that Ah Xing finally realized how precious the opportunity to "be a good person" was, and how despicable it was to be self-deprecating on the old road of a gangster. Therefore, the moment he completed the good and evil decision, the potential hidden in his body also fully exploded.

Eight kung fu stunts, combining Chinese martial arts

Since the movie is called "Kung Fu", the core element of the story is naturally Chinese martial arts. In the "imagined China" in Jin Yong and Gu Long’s martial arts novels, Chinese martial arts can be said to have a long history and many branches. The kung fu of Shaolin, Wudang, Emei, Beggar Gang, and Tai Chi schools have their own strengths and weaknesses, and together they have painted the world of pleasure, enmity, swords, light and shadows.

On the one hand, Xing Ye’s "Kung Fu" continues the tradition of Hong Kong martial arts novels, and on the other hand, it inherits the mantle of Hong Kong martial arts films and kung fu films. The eight kung fu that appear in it can be said to be both a reinterpretation of traditional Chinese kung fu and a tribute to Hong Kong classic kung fu films. Let’s take a look at it together:

(1) The Tathagata Palm

The most invincible kung fu in the film "Tathagata’s Palm" is actually a fiction invented by Hong Kong filmmakers. It first appeared in the Hong Kong film "Tathagata’s Palm" in the last century, and was portrayed as the Buddha created for all living beings. There are ten styles.

At the end of the film, Ah Xing used the ninth form of "Ten Thousand Buddha Dynasty". Later, it was continuously interpreted by people, and the Tathagata Divine Palm became a kind of divine power that interacted with the "Heavenly Remnant Foot".

(2) Toad Gong

"Toad Technique" was a must-kill skill of the Fire Cloud Evil God. He once used this skill to put Ah Xing at a disadvantage.

The toad skill comes from Jin Yong’s martial arts novel. It is the original stunt of Western Poison Ouyang Feng, and later passed on to his righteous son Yang Guo.

Its characteristic is that it is like a toad preying on insects, waiting for an opportunity to move, using static braking, and striking after. When the enemy attacks, it pounces suddenly, concentrating all its internal force on one point and bursting out, killing it in one blow.

(3) (4) Shaolin Nanquan North Leg – "Hongquan" and "Tan Leg"

The tailors and laborers who live in seclusion in the Kowloon walled city in the film are the descendants of Hong Quan and Tan Ju respectively. Hong Quan was pioneered by Hong Xiguan, a Cantonese from the Qing Dynasty. When he was a teenager, he studied under the Shaolin sect and integrated the kung fu of the North and South Shaolin with his extremely high understanding. He created a school of "Hong Quan" that combines internal and external cultivation, uses both fists and feet, and combines strength and softness.

The person who plays the tailor in the film is Zhao Zhiling, the apprentice of Huang Feihong, and the iron wire boxing he practices is also one of the five battles of Hongquan.

There are many theories about the origin of "Tan leg", including Shaolin Temple in Songshan, Henan, Longtan Temple in Shandong, and many other theories. Later, the Jingwu Association of Huo Yuanjia in Tianjin also taught this kind of kung fu. There is a proverb that goes "If you practice boxing without training your legs, you are like a daredevil". The Tan leg style, with sharp movements, changeable moves, and quick attack and defense, can complement the boxing technique well.

(5) Goro gossip stick

The origin of this stick technique is hidden in the name. The so-called "Goro" refers to Yang Goro, who fought against the Khitan people in the Southern Song Dynasty. When he was defeated in the battle with his father at the Golden Beach, he disguised himself as a monk.

Later, he really went to Mount Wutai to cut his hair and become a monk, and changed the Yang family’s marksmanship to a stick technique, creating the "Gorang Bagua Stick". The actor who plays the boss Yang in the film is Dong Zhiping, a Peking Opera martial artist, whose gun and stick skills are first-class.

(6) Tai Chi

This can be said to be the most well-known kung fu in the film. In the film, the charterer plays "Chen’s Tai Chi" originating from Chenjiagou, Henan. With Taoist Tai Chi and Yin and Yang as the mental method, he pays attention to both internal and external cultivation, combining rigidity and softness, and overcoming rigidity with softness.

Although the chartered public can use a set of superb tai chi to play the six-fingered piano demon in the palm of his hand, he is a "rake ear" and has to swallow his anger and bear the humiliation in the face of his wife’s domestic violence.

(7) The Lion’s Roar

The renter’s Lion’s Roar skill, which is comparable to ultrasonic weapons in the film, is one of Shaolin’s seventy-two stunts. When the power is performed, the qi is first sank in the dantian, and then it spreads for thousands of miles, which can be transmitted for miles. Hearing it, the heart is frightened and the back is cold. As Du Fu said in his poem, "When I suddenly hear the roar of a lion in Hedong, I am at a loss when the cane falls on my hand." Presumably, only a strong and domineering renter can control it freely.

(8) Three-hole Qin Demon – Shaolin Dragon Claw Hand

In the film, the two of the three-hole piano demons stroke a guqin together, the sound of the piano turns into the light of the sword and the shadow of the sword, the lights turn off the grass wherever they go, and the killing is invisible. This kung fu can be regarded as the original of Xingye, which is composed of the six-style fingerings of the guzheng and the Shaolin dragon claws.

Of course, Xing Ye was also inspired by the "Fuqin Style" and "Drum Style" in Jin Yong’s novels, which Zhang Wuji once used in the Shaolin Dragon Gripper.

Three or ten years of preparation only to fulfill the "Kung Fu Dream"

In fact, Xing Ye had wanted to put "Kung Fu" on the stage as early as 2005. One of his original intentions when he set up his own color star company to film "Journey to the West" was to use the money he earned to shoot his dream work – "Kung Fu".

However, the nonsensical style of "Journey to the West" exceeded the upper limit of the audience’s understanding at that time, encountering an unprecedented box office waterloo, which directly led to the bankruptcy of the color star company and the plan to shoot "Kung Fu" was stranded indefinitely.

From "Journey to the West" in 2005 to "Kung Fu" in 2004, Xing Ye also filmed another classic work, "The King of Comedy" in 1999. It can be said that these three works, separated by five years from each other, together form the "Iron Triangle" of Zhou’s comedy across the centuries at a very high level.

Looking back now, in fact, the box office failure of "Journey to the West" at that time was not necessarily a bad thing. It was with the precipitation and tempering of the next ten years that Xingye was able to polish the script and works to such an exquisite level.

Moreover, based on the special effects level of the 1990s to shoot kung fu, the final scene of A Xing’s group fighting the Axe Gang and the Tathagata’s palm defeating the Fire Cloud Evil God would definitely be very simple, difficult to achieve the desired effect, and unable to perfectly interpret Xing Ye’s understanding of kung fu.

　　Today, the official Weibo of the Ministry of Foreign Affairs published a concise but intriguing statement: Foreign Minister Wang Yi’s official vehicles will use domestic Hongqi sedans from today. This is less than 20 days before the launch of the Hongqi H7.

　　In fact, the Red Flag is a model that has weathered great storms, in other words, it is also a portrayal of China’s industrial manufacturing. Before starting the article, it is worth briefly recalling the history of the Red Flag.

　　First, the history and current situation of the red flag

　　Founding and development period: 1958-1965

　　In 1958, the leaders hoped that China would have high-end cars and wanted to rewrite the history that Chinese people could not make high-end cars, so the Hongqi brand was born with honor.

　　It was not until 65 that Hongqi completed the accumulation from scratch and completed the initial accumulation of technology. Hongqi borrowed and imitated models mainly from the United States, and produced some sedans and inspection cars. The most classic model is the Hongqi CA72. Since then, the Hongqi CA770 high-end sedan has become a national-level courtesy car and a chief car above the Vice Premier of New China, becoming a veritable "national car".

　　Stagnation period:

　　During the Cultural Revolution that began in 1966, Hongqi CA72 was framed as a "belly car" due to the designer’s background and was persecuted.

　　From 1965 to 1970, Hongqi went from imitation to autonomy. However, due to the "movement", Hongqi CA72 was forced to stop production after only a few hundred were produced. Subsequently, Hongqi developed the CA770 model, whose engine was designed with reference to the Cadillac engine. This model then formed a large number of derivative models, including China’s first bulletproof car CA772. However, due to the "political movement", although Hongqi had the right model during this time, production was seriously affected.

　　Product lost period:

　　From 1970 to 1981, Hongqi went to the road of technological upgrading, but the product failed. In 1972, FAW put forward the goal that it must catch up with the world’s advanced sedan level. In 1975, it produced the world-class car CA774-4E, with curved glass for the side windows of the body, high-strength thin steel plates for the body, four-speed automatic transmission for the gearbox, independent front and rear suspension, radial tires, power steering, and disc braking system. But for "some reason", the model did not pass the review.

　　During the period of severe setbacks:

　　From ’81 to’ 87, Hongqi went on the road of overseas cooperation. In ’81, German cars already had the intention to enter China, and Hongqi stopped production, but the research and development work has not stopped. During this period, there were negotiations with Nissan, Ford, Chrysler, and Audi to find the possibility of cooperation in mass production. However, due to various reasons, the cooperation with various companies came to an end. During the period, Chrysler maliciously defrauded and suffered heavy losses.

　　From ’87 to’ 96, Hongqi once again went down the road of imitation. During these years, Hongqi imitated several foreign models, but for various reasons, they were not mass-produced. Overseas cooperation failed across the board, technicians were suppressed by managers, and the spirit of Hongqi had completely disappeared.

　　From 1996 to 2008, Hongqi began to produce new models by OEM. The CA7220 was produced by imitating the Audi 100, the CA7460 was produced by imitating the Lincoln City, and the Hongqi Century Star was produced by imitating the Audi 200. At first, the engine was changed, but later the headlights were too lazy to move, so the new model was directly replaced. During this time, Hongqi never developed again.

　　In 2008, Hongqi had a plan to revitalize Hongqi through independent research and development. It plans to produce a new model every year in the future, and it is self-service research and development. Last year, Hongqi H7 and L9 cars were seen at the auto show. On May 29 this year, Hongqi H7 was launched, priced 29.98-47 9,800.

　　In fact, after seeing the development history of Hongqi, I feel that Hongqi sedan was a microcosm of China’s industry from its independent research and development in the early stage, to being hit, and then to being in a slump. And when it came to the joint venture period, FAW Group relied on Volkswagen to live, and the 55-year-old Hongqi sedan did not have the spirit of the year. This can be seen from the sales volume of the last two years: only 2 were sold in 2011 and 127 in 2012. It is estimated that these are all customized production, processed from the prototype workshop, and the cost is not cheap.

　　Second, the red flag has the best opportunity

　　In recent years, independent brands have continued to impact the high-end market, such as SAIC Roewe, FAW Pentium, etc., but the official car market is still controlled by Germany and Japan. Although they have surpassed Japanese and Korean mid-sized cars in some technologies and performance, the market response is still poor. If independent brand mid-sized cars can make a difference in the market, it will have strategic and positive significance for the growth of independent brands.

　　After talking about history, let’s talk about the current situation of the red flag. The foreign minister’s car was replaced by the red flag and published on social media, which is quite profound. Does this prove that the state supports the red flag car in full swing? In fact, since the first lady’s visit, many independent brands have entered the best era.

　　With the implementation of the "Double 18" official car purchase, automobile companies have also seen the potential of the official market. Hongqi, as the former boss, of course cannot be missed, so he started a series of plans: Zhang Xiaojun, the former executive deputy general manager of FAW-Volkswagen Audi Sales Division, who has served for 7 years, has become the general manager of FAW Car Sales Company, shouldering the heavy task of rebuilding the Hongqi brand. At the end of May this year, Hongqi’s high-end car H7 was launched. Enterprises are ready from the sales side and the product side, and the government has cleared the obstacles from the procurement side. This may be the best historical opportunity for Hongqi.

　　III. Can red flags make ideals fly?

　　Before Hongqi, there was no bright spot in technology, and the market positioning was in chaos. Hongqi is already a failed brand, which is an indisputable fact.

　　At the technical level, in recent years, Hongqi’s strategy has been entirely based on existing foreign products. Chassis, engine, on the basis of prototype cars, modified to avoid patents, which is also a common problem before all independent enterprises. H7 claims to be purely independent research and development, and I personally think it is basically a mature model.

　　Market level: Hongqi wants to copy Audi’s success in China too much, and everything is guided by Audi’s success precedent. Focusing on the high-end market, focusing on government procurement, hoping to promote this legendary brand from the top down. This can be seen from the executives transferred to Audi. There is a lack of luxury brands in the market for independent brands, and Hongqi happens to be a high-end government car. It has no choice but to take a detour a few years ago and make some four differences: technically pieced together, the market positioning is high or not, and the market positioning is not low. Home rental business government, where to use it is embarrassing. Now I finally woke up and started to focus on the high-end market. This strategy is also the only way out for Hongqi. If this strategy fails again, Hongqi can be said to never turn around.

　　FAW’s plan is that once the government’s top management adopts the Hongqi as an official car, Audi’s market position will change accordingly (I am skeptical of this), and the Hongqi car will be changed overnight due to the market downturn caused by the loss of its leading car position. Although this idea is a bit simple, the beneficiaries of this change are not only Hongqi cars, but also the market position of the entire independent brand B-class car, and even greatly benefit the public’s confidence in the independent brand.

　　But although the red flag is actively prepared, how to compete with Audi, BMW, Accord, Passat and other official cars? R & D, production, marketing, quality management, after-sales services, etc., are these red flags ready?

　　In general, the recognition of the official vehicle market will take time, and the market side is even more difficult. Not to mention the popularity of German, Japanese, and American products, in addition to mandatory documents, local support cannot be ignored. The only worry now is FAW’s system, efficiency, and marketing integration capabilities. In the next five years, if Hongqi cannot come up with independent and excellent technology and models that conform to official and business temperament, it may be time for the Hongqi brand to disappear.

　　Exchange email: yinxl2010@vip.163.com

　　Disclaimer: The author of this article is a columnist, and the views expressed in this article are personal and cannot be representative of Autohome.

　　The pictures in this article are from the Internet, thanks to the original author.

Recently, Dayao Beverage has launched a variety of new products and upgraded the quality of big soda to a juice version, preparing for the upcoming peak season of the beverage industry. In the process of continuously meeting the diverse needs of consumers, Dayao Beverage practices the concept of long-term doctrine, using this as a guide to pursue the common improvement of categories, quality and brands, so that more consumers can feel the "refreshing atmosphere" of national soda.

It’s not a good idea.The big kiln soda has been newly upgraded, and the juice content is the core

In the era of quality consumption, the consumption scene, consumption demand and sales channels of China’s beverage market are becoming increasingly diverse. The consumer side not only presents diverse needs, but also has increasing requirements for quality, not only to drink well, but also to drink well, and even to satisfy emotional value. Because of this, "quality-price ratio" instead of "cost performance" is becoming a new consumption concept that a considerable number of consumers agree with and pursue.

In the big soda category, the big kiln has always been known for its good drink, large quantity and high cost performance. Under the trend of quality-to-price consumption, the big kiln drinks continue to up the ante in terms of category and quality, and pry the market with high quality-to-price bottles of juice soda, so as to realize the long-term repurchase of products at the end point and establish a long-term deep link with consumers.

For a long time, Dayao Beverage has used "big soda" as a brand strategic positioning through detailed market research and judgment to consolidate the core characteristics of "big soda and aerated drinks". At present, Dayao Beverage has listed carbonated drinks, fruit and vegetable juice drinks, plant protein drinks, and functional drinks in four categories. In terms of taste innovation, Dayao Beverage has launched Qu Jie soda sparkling water, small kiln fruit steam, Chayuanxiang juice sparkling tea, pomelo love honey pomelo sparkling tea series, etc. In 2023, Dayao Beverage launched energy coffee functional drinks.

This time, the classic carbonated product family added 520ml large glass bottles of pineapple-flavored juice soda, and also launched three portable pineapple, lime, and frozen pear, bringing a more refreshing experience to the whole people in midsummer. At the same time, the official announcement of the big kiln drinks increased the juice content of the three classic products, the big kiln guest, the big orange kiln Nuo, and the big kiln Liai, and upgraded it to juice soda, integrating the original classic taste with the juice demand. On the basis of retaining the core characteristics of "refreshing atmosphere", up the ante juice soda category. Previously, in order to meet the juice needs of young people, the big kiln has launched the big fruit juice in 2023, featuring the "chewing and drinking" big fruit juice, which truly returns to the original taste of fruit.

It is worth mentioning that, no matter how the product is upgraded, Dayao Beverage has always regarded quality management as the top priority of product development, adhered to the implementation of the "0471" quality management strategy, and controlled the quality from the whole process of supplier management, transportation and warehousing, environmental hygiene, and production technology, so that consumers can rest assured.

In addition, the quality of the newly upgraded Big Kiln Juice Soda has been greatly improved, but the product maintains the original 520mL specification, and the price remains unchanged, insisting on large quantity and high quality. Under the guidance of quality and price ratio, Big Kiln drinks have now been recognized by more and more consumers, providing strong support for the national market.

It’s not a good idea.Nationalized strategy-driven, long-term approach leads sustainable development

In the current practice of high-quality development requirements, it is essential for enterprises to adhere to the long-term approach, focus on the future, take a long-term perspective, give full play to the company’s determination, resilience and vitality, and pursue excellence in brand, quality and word-of-mouth, so as to create more cost-effective beverages for consumers.

Among them, Dayao Beverage will make nationalization the core strategy for the long-term development of the enterprise and firmly implement it. At present, Dayao Beverage has built seven production bases across the country. In 2017, Ningxia Dayao Beverage Production Base was officially put into operation; in 2021, Dayao Production Base in Liaoning, Jilin, and Shalqin, Inner Mongolia was put into operation one after another; in 2022, Anhui Funan Factory was put into operation; in 2023, Dayao chose to build two new production bases in Baoji, Shaanxi and Tai’an, Shandong, and will be put into operation one after another this year.

The production capacity of the seven major production bases of Dayao Beverage covers seven regions in North China, Northeast China, East China, Central China, South China, Southwest and Northwest China. It can not only efficiently guarantee production capacity, deliver in time, shorten the logistics radius, reduce costs and increase efficiency, but also control the quality from the raw materials, production environment, packaging, transportation and other aspects of the product, so that consumers can drink more assured, and provide sufficient and rich supply and quality assurance for the "North Business and South Aid" plan proposed by the southern market.

In the era of intensive farming in the industry, Dayao Beverage is well aware that long-term principles must achieve sustainable development. Therefore, in the early stage of its establishment, Dayao Beverage aimed to build "intelligent, digital, multi-functional, high-reliability, long-life, heavy quality, and safety" factory production technology. Product Research & Development focuses on all high-value attributes of carbonated beverage products throughout the life cycle, and fully introduces ecological concepts. In the process of factory construction and management, multiple energy-saving equipment such as electric energy metering, water saving, solid waste disposal and other intelligent equipment are invested to reduce excessive energy consumption, realize waste heat recovery and recycling, and achieve emission reduction from the source to ensure maximum utilization of resource recycling, so as to achieve clean production management.

Long-term perseverance has resulted in the high-quality development of the enterprise and the recognition of authority in the industry. Many factories of Dayao Beverage have won national and provincial honorary titles such as "Green Factory", "Digital Workshop" and "Intelligent Factory", highlighting the recognition of consumers and all sectors of society for the development achievements of Dayao.

In the future, Big Kiln Beverage will continue to embrace technological innovation, enhance its independent research and development capabilities, and ensure product quality through digitalization, intelligence, and information technology. This will provide momentum for the sustainable and efficient development of enterprises and bring the best quality-to-price soda to the people.

　　CCTV NewsIt is the consensus of many car owners to find a surrogate driver after drinking and socializing, but if the surrogate driver is fully responsible for the traffic accident, should the insurance company insured by the owner unconditionally settle the claim? Recently, the Shanghai No. 1 Intermediate People’s Court (hereinafter referred to as the Shanghai No. 1 Intermediate Court) heard a case of subrogation by an insurance company caused by "Internet + surrogate driving". The court ruled that the surrogate driving company should be liable to the insurance company according to law.

　　At 21:33 on October 22, 2014, Mr. Zhou contacted a car service company to provide chauffeur services. At 21:45, the chauffeur Tang arrived at Mr. Zhou’s location. Due to Mr. Zhou’s drinking, his friend Cai signed a "entrusted chauffeur service agreement" (hereinafter referred to as the "agreement") with a car service company. The signature of the "agreement" was stamped with the seal of a car service company.

　　At 21:50, Tang had a traffic accident while driving Mr. Zhou’s vehicle, causing damage to the three vehicles. The traffic police department determined that Tang was fully responsible for the accident. Afterwards, the insurance company that insured Mr. Zhou’s car paid Mr. Zhou 53,300 yuan for the claim, and then obtained the transfer of rights issued by Mr. Zhou, and sued a car service company in court.

　　The insurance company believes that a car service company, as the party providing the driving service, should ensure the safety of the vehicle. Now the company is responsible for the accident and should bear the liability of 53,300 yuan.

　　The court of first instance ruled in favor of all the claims of the insurance company. A car service company refused to accept it and appealed to the Shanghai No. 1 Intermediate Court, requesting that the original judgment be revoked and the original lawsuit request of the insurance company be rejected. An auto service company appealed that it was only a driver information service platform, an intermediary who provided driver service information to drivers and customers and facilitated the signing of the Agreement between the two parties, and was not a party to the Agreement. The driver-on-behalf relationship occurred between Mr. Zhou and Tang. Even if compensation is required, it should be Tang’s compensation.

　　A car service company also proposed that the "Agreement" has stipulated relevant exemption clauses. For example, Article 12 stipulates that the client should first use vehicle insurance to settle claims. The company only compensates for "the part that falls within the scope of insurance liability but fails to pay", "the increase in insurance premiums in the following year" and "traffic compensation". Article 9 "Traffic accidents caused by non-personnel operations" are not responsible. When the customer logs in to the company platform to register, the company has informed the above exemption content, and the company’s website has also been publicized. When Mr. Zhou placed an order on the same day, the company also sent the relevant terms to Mr. Zhou via SMS. Therefore, the company has fully informed the exemption clause, and the exemption clause is legal and valid, and the company should be exempted accordingly.

　　After the trial, the Shanghai First Intermediate Court held that it was not improper for the insurance company to assert the right of subrogation against an automobile service company based on the contractual relationship between an automobile service company and Mr. Zhou, and the exemption clause was not legally effective because it failed to provide a prompt explanation. An automobile service company should be liable for the losses caused by the traffic accident. Finally, 2nd-round Moderation rejected the appeal and upheld the original judgment.

　　The Shanghai No. 1 Intermediate Court held that an automobile service company affixed the official seal to the "entrusted party" of the Agreement, and Mr. Zhou’s friend Cai signed it at the "customer confirmation". An automobile service company also recognized that Mr. Zhou sent the information that needs to be driven to the company. According to the agreement in the Agreement that "the agreement signed by the accompanying person shall be regarded as signed by the client himself", Mr. Zhou and an automobile service company reached an agreement on the Agreement. The Agreement has come into effect, and the two parties have established a trust contract relationship. An automobile service company is a party to the Agreement. It is not improper for an insurance company to claim the right of subrogation from an automobile service company based on the contractual relationship between an automobile service company and Mr. Zhou. In addition, an automobile service company provides paid driving services, and the designated driver is fully responsible for traffic accidents during the driving process. Therefore, the company is at fault in the performance of the contract and should compensate the client, Mr. Zhou, for his losses.

　　The "Agreement" is a format contract provided by the company, and Article 12 of it is a limitation of one’s own liability. The "Agreement" does not take black or bold methods to draw the attention of the client. The company claims to prompt customers through notifications during website registration and sending text messages, but does not provide evidence to prove it. Therefore, this clause has no legal effect because it fails to fulfill the obligation to prompt and explain. In addition, since the driver Tang is fully responsible for the traffic accident, this case does not fall under Article 9 of the "Agreement". "Therefore, an automobile service company shall be liable for the losses caused by the traffic accident. (CCTV reporter, Li Wenjie)

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The car system Xingyue L Zhiqing shows a delicate and dynamic design. Its front face adopts a unique family-style design, and the air intake grille adopts a large area of chrome decoration, creating a strong visual impact. The overall style combines strength and elegance, and the lines are smooth, showing the style of a luxury SUV. The proportion of the car body is coordinated, and the details are full of scientific sense and exquisite craftsmanship, which makes people unforgettable.

Xingyue L Zhiqing proudly appeared on the stage, and its body size showed the combination of exquisiteness and atmosphere. The proportion of the body with a length of 4795mm, a width of 1895mm and a height of 1689mm was coordinated, and the wheelbase was as long as 2845mm, giving the car a spacious and comfortable ride space. Streamlined body lines outline a steady and dynamic silhouette, showing luxury temperament. The front and rear tyre size are both 235/50 R19, with unique rim design, which not only improves the driving stability, but also adds a dynamic visual impact.

The interior design of Xingyue L Zhiqing is mainly exquisite and scientific, creating a luxurious and comfortable atmosphere. It is equipped with a 12.3-inch high-definition central control screen, which not only displays clearly, but also integrates multimedia system, navigation, telephone, air conditioning and other functions, making it easy to operate. The steering wheel is made of high-grade leather, which provides a good grip and supports manual adjustment up and down and back and forth to meet the needs of drivers. In terms of seats, Xingyue L Zhiqing is made of imitation leather, and the seat design pays attention to ergonomics. The main driver’s seat supports four-way adjustment of front and rear, backrest and height, and is equipped with heating and ventilation functions, so that drivers can enjoy a comfortable riding experience. In addition, the front seats also have electric memory function, and passengers can automatically adjust the seat position according to their personal habits. The co-pilot seat also provides multi-directional adjustment, while the second row of seats supports backrest adjustment. As for the convenience configuration, Xingyue L Zhiqing is equipped with two USB and a Type-C interface in the front row, which is convenient for passengers to charge and transmit data, and the driver’s seat also has the function of wireless charging of mobile phones, which fully meets the needs of modern drivers.

The car is equipped with a 1.5T turbocharged engine with a maximum power of 120kW, which can provide excellent power output. This engine is also equipped with 163 horsepower, which makes the vehicle have good acceleration performance in daily driving. The matching 3-speed DHT gearbox further optimizes the power transmission and ensures a smooth and efficient driving experience.

Summarizing the evaluation of car home car owners, we can draw the conclusion that although there are some controversies about the appearance design, this car owner has a special liking for the protruding front face design of Xingyue L Zhiqing. His unique vision and preferences show that the appearance design of Xingyue L Zhiqing is not only a single aesthetic standard, but can meet the individual needs of different car owners. Therefore, the aesthetic design of Xingyue L Zhiqing may be one of its attractive highlights, which is worth further exploration and taste.

Cctv newsIt is obviously a red light, so it is a big difficulty for traffic management in China to break through it. Many people seem to suddenly become color blind as soon as they get to the traffic lights.

Everyone knows that it is illegal to run a red light, but almost everyone has run a red light. Why? Just because the illegal cost is low, few people are in charge, and even if it is broken, it is difficult to be found in time.

Capture the scene of running a red light.

However, with the development of face recognition technology, this management difficulty may be broken. Recently, some cities in Shandong and Jiangsu began to use face recognition systems at traffic intersections to capture pedestrians and non-motor vehicles running red lights and expose them on the spot. So far, the effect is not bad.

There is an electronic display screen at many intersections in Suqian, which is called the face recognition system for pedestrians running red lights. Once a pedestrian runs a red light, his image information and some personal information will be presented on the display screen in time, and the time difference between them is only about 10 seconds.

It takes only 10 seconds from running a red light to video exposure!

Just 10 seconds! This means that pedestrians just ran a red light and came across the road. As a result, they looked up and saw their own scene of running a red light.

Identifiable identity information

In addition to live playback, the traffic control department will also connect household registration information for exposure. At the intersection of century avenue and Hongzehu Road in downtown Suqian, the live pictures of citizens running red lights at this intersection in recent days are being scrolled on the big screen.

Xia Jianshe, deputy detachment leader of the traffic police detachment of Suqian Public Security Bureau: Everyone can see the display on the big screen. Some people will take the initiative to call our traffic control department after running a red light, and are willing to accept the punishment to ensure that they will not run a red light again. Let’s remove his photo. In the second way, we will take the initiative to contact him by comparing his contact information.

Xia Jianshe, deputy detachment leader of traffic police detachment of Suqian Public Security Bureau

The accuracy of face recognition at 10 intersections is over 90%

For pedestrians and non-motor vehicles who run red lights, the traffic control department will impose fines on 20 yuan and 50 yuan respectively. At present, Suqian has installed face recognition systems at 10 intersections, exposing 580 pedestrians and non-motor vehicles running red lights, and the accuracy of face recognition is over 90%.

SuqianInstall face recognition system at 10 intersections.

Not only capture evidence, but also identify identity information.

In Jinan, Shandong Province, the data in 2016 showed that road safety accidents caused by pedestrians accounted for 16% of all accidents; Road safety accidents caused by non-motor vehicles account for 33.4% of all accidents. Recently, Jinan has also started to use the face recognition system.

Not only capture evidence, but also identify identity information.

When the red light is on, if a pedestrian crosses the stop line, the system will automatically capture 4 photos, keep the video for 15 seconds, and intercept the head of the illegal person. This system can not only capture and collect evidence, but also identify the identity information of illegal personnel. Even at night, it can be clearly imaged.

In addition to a fine for running a red light, you will also be sent to the intersection for duty.

Since the face recognition system was put into use in Jinan in early May, more than 6,200 illegal acts of running a red light have been caught. In addition to fines, people who run red lights will also receive traffic safety education and be sent to intersections for duty.

Running a red light will be sent to the intersection for duty.

After nearly a month of rectification, the compliance rate of pedestrians and non-motor vehicles has been greatly improved. In the future, Jinan will install this system at about 50 major intersections in the city.　

Every reporter Shu Dongni, every intern reporter Huang Hai, every editor Liang Xiao　　　　

The public opinion storm caused by 79 yuan Huaxizi’s eyebrow pencil has not stopped.

On September 14th, some event-related entries, such as "Netizen explodes Hua Xizi’s five makeup brushes for 919 yuan", "What eyebrow pencils are more expensive than Hua Xizi’s" and "Yu Meijing’s powder rose by 320,000 a day", were posted on the hot search, which triggered a total reading volume of over 200 million times.

Consumers who questioned the price of Huaxizi poured into traditional Chinese beauty brands with more cost-effective performance. Since September 12, brands such as Bee Flower and Yumeijing have been on the hot search in turn, becoming the "new favorites" chosen by consumers.

In the transformation from "online celebrity" to parity, there may be a consumption trend that cannot be ignored — — It seems that the first generation of online celebrity beauty brands represented by Hua Xizi and Perfect Diary can’t be sold in Amoy’s base camp. According to the data of the third-party research report, the reporter of national business daily found that the total GMV of Huaxizi had a high year-on-year decline for several months since December last year on the Alibaba platform, the base camp where Huaxizi started.

"It has never been used, and the price/performance ratio is average." Yemeng, who lives in Foshan, Guangdong Province, bought Hua Xizi’s makeup remover, cosmetic eggs and eyeliner two or three years ago.

For yemeng, who didn’t have a job at that time, the singer Charlie was the only reason for her to buy Hua Xizi. She was a hardcore fan of Charlie. "In fact, even if I knew that Charlie had become a brand friend, I hesitated for a long time before buying it, because I knew that it was low in cost performance, mainly in marketing. So I didn’t buy its ace product, but bought something I thought I would use. "

When it comes to lipstick and honey powder with a "good" reputation, yemeng, who has always been careful in skin care, bluntly said: "Honey powder lipstick is a bit ‘ Wrong species ’ … …” Yemeng’s experience is not unique. On social media such as Weibo and Xiaohongshu, there are many discussions about the quality and price of Huaxizi.

On September 13, the related terms of Hua Xizi’s eyebrow pencil were more expensive than gold on the hot search.

Taobao platform shows that the price of Huaxizi Shouwumei chalk in Huaxizi’s official flagship store is one replacement in 89 yuan, with a net content of 0.08g. After conversion, the average price per gram is 556.25 yuan, which is nearly 20% higher than the latest published unit price of gold in China and Shanghai Gold Exchange.

Image source: Weibo @ Hua Xizi Florasis

Is Huaxizi expensive?

"The price of Huaxizi is in the upper-middle price range among domestic products (beauty products)." On the afternoon of September 14, a person who was responsible for the live broadcast of a domestic brand e-commerce told reporters. However, the person also said that when calculating the price of eyebrow pencil, consumers should also take the replacement into account. Take the price of Hua Xizi’s live broadcast room in Li Jiaqi as an example. 79 yuan buys one and gets two replacement clothes, with an average price of 329.17 yuan per gram.

Compared with mainstream makeup brands on the market, the unit price of this eyebrow pencil of Hua Xizi is in the upper-middle level of the industry. In fact, entering the mid-to high-end market has always been the business goal that Hua Xizi is laying out.

According to several authoritative sources, Hua Mantian, the founder of Hua Xizi, once bluntly said: "For a long time, the high-end market of China cosmetics has been monopolized by international brands. But today, many products of Huaxizi have cut into the middle and high-end price belt and achieved certain success. "

However, for price-sensitive consumers, domestic beauty products with rising prices seem less attractive.

According to the latest research report of China Merchants Securities, in the nine months from December 2022 to August this year, the monthly GMV (total turnover) of Huaxizi products on Ali platform only increased in three months. In December 2022 and January 2023, the overall GMV of Huaxizi on the Ali platform dropped by as much as 45% and 56%.

Not only Hua Xizi, but also the perfect diary that ran out almost at the same time as Hua Xizi has a similar situation — — In the past nine months, the GMV of Perfect Diary on Ali platform has declined year-on-year almost every month.

The trend of pressure may have appeared in 618 last year. According to the research report of Guoyuan Securities, during the period of June 18, 2022, the brand growth rate of Huaxi Zi failed, with a drop of 41%.

On the afternoon of September 14th, the reporter sent an interview request to Hua Xizi on the issue of sales volume. As of press time, the other party has not responded.

"The research data is also biased. As far as I know, there is more than one channel for brands now. Taobao, Shake (sound), Fast (hand) and Little Red Book all need marketing costs. Brands may focus on Taobao at this stage. If other sales channels perform well, they may focus on other channels (such as marketing costs). Brands don’t want to be monopolized by the platform, making themselves very passive. "

On the evening of September 14, an e-commerce industry practitioner bluntly told reporters: "To be honest, we don’t know whether the sales volume of the brand is rising or falling, because the industry of live e-commerce may find many anchors to bring the goods, and all the sales data are in the hands of the boss or the corresponding merchants’ meeting knows that the company’s data has a wall."

However, in Wang Kai’s perception, the overall beauty is indeed on the decline in the past two years.

Wang Kai had previously worked as a "friend" in the head live broadcast room. He analyzed to reporters: "One is because there will be more new products of beauty, and now both domestic products and big brands are actually rolling … … For domestic products, it is more powerful in cost performance, but many of them have no brand power to support, so if it is not a very classic product, its product life cycle will be shorter. "

"Now it doesn’t cost too much to build a brand and make a product, so it won’t have long-term vitality."

It is not difficult to make products, and marketing has become the "number one project" of the brand. In the process of industry involution, the live broadcast room of the head anchor still has great appeal to domestic beauty brands.

Everyone is criticizing Hua Xizi, but almost all brands want to be Hua Xizi. Since I started to contact Li Jiaqi Live Studio in 2018, in just five years, Huaxi’s revenue has achieved a leap from tens of millions to billions.

"Lick" — — Wan Qing, who was in charge of the live broadcast of a domestic beauty brand, used this word to describe the company’s dependence on the head anchor. Wan Qing’s brand has appeared in many popular variety shows, but its dependence on the head anchor is not much different from that of small brands. "Sometimes it is a loss, because self-broadcasting is not necessarily so good."

Wan Qing told reporters that the cooperation between his brand and the head anchor often adopts the model of pit fee plus commission. Wan Qing recalled that the price of cooperation with a head anchor at that time was about 300,000 to 400,000 pit fees, plus a certain percentage of commission. "There is also a molecular parent link. If it is a parent link, it is more links, and it will be more expensive."

Wang Kai provided a set of data to the reporter. In the beauty industry, there are two main ways to cooperate with the live broadcast room. One is a pure maid, which is about 30% ~ 50%; The second is the pit fee plus commission, but the commission is probably between 30% and 50%, depending on the cooperation rules between the product and the anchor. "If you are like the previous top anchor, his commission will not be lower than 40% or 50%."

Image source: Weibo @ Li Jiaqi Austin

In the face of such a high proportion of commission, why are brands looking for goods in the live broadcast room still "endless"?

"Live broadcast is a must for domestic beauty."

Wang Kai gave a view similar to Wan Qing’s. He thought there were two main problems: exposure and transformation.

"If you have a deep cooperation with the head anchor, the head anchor will give you a video, and its broadcast volume may reach several million, which is equivalent to your exposure of several million in the whole network; If there is a super head anchor, there may be tens of millions in one game, which means that your product has tens of millions of exposures. " In terms of transformation, "a small-headed anchor, if it sells well, will bring you an output of about one million. Although you said that you paid a commission of 30% to 40% to this anchor, you still earned it."

In Wang Kai’s view, the brand’s choice of head anchor has hidden benefits. "First of all, this is an increase in exposure. There is no way to calculate the income, but it is indeed a relatively large hidden income. If Tik Tok has these exposures on Taobao, it will correspondingly increase the search volume of keywords on Taobao … … After the product goes on the market, there will be more things to consider, which will definitely be much better than yourself.

Cover image source: vision china -VCG41N171299989

　　() Financial Research Center On April 21st, some investors asked (), Hello: Is the newly released Zhiji L7 pure electric vehicle jointly built by your company and Alibaba? Is it true that this car also has wireless charging function? thank you

　　The company replied, Dear investors, hello. Zhiji Automobile Technology Co., Ltd. was established at the end of 2020. It is a brand-new user-oriented automobile science and technology company jointly built by SAIC, () and Alibaba Group. Zhiji L7 has wireless charging function.

"It should have started production, but not long ago I heard a voice coming from a distance." A few days ago, a person working near the Xiaomi automobile production base said in an interview with reporters.

A few days ago, the reporter visited Xiaomi Automobile Factory in Beijing Economic Development Zone and saw that the production plant had begun to take shape. There is Xiaomi’s LOGO on the office building, and occasionally big trucks and yellow engineering vehicles pass by.

Xiaomi Automobile Production Base Source: Photojournalist Li Xing

Waiting for the dock staff to visit at the gate of Xiaomi automobile factory
Zhang Hai (pseudonym), a component supplier, told reporters that the first phase of Xiaomi Automobile Factory, the four major factories of Xiaomi Automobile Factory, built production workshops (stamping, welding, painting and assembly) and started small-batch trial production. The manufactured car is parked in the assembly workshop.

Since Lei Jun, founder, chairman and CEO of Xiaomi Group, announced Xiaomi’s entry into the smart car industry, the dynamics of Xiaomi Automobile have attracted much attention. An insider who asked not to be named said in an interview that Xiaomi Automobile will start mass production next month (December) and start selling early next year (February). Previously, Lei Jun said that Xiaomi’s first car will be mass-produced in the first half of 2024.

The confidentiality system of the factory is strict, and suppliers queue up to visit.

For a long time, Xiaomi car has been quite secretive because of its high degree of confidentiality. "When we enter the factory, we are forbidden to use tools such as mobile phones and cannot disclose any information." Zhang Hai told reporters.

During the visit, the reporter also found that Xiaomi Automobile Factory is surrounded by green iron sheets and stone walls. Only the north gate is reserved as the entrance and exit, and strict inspection is required when entering.

The security guard at the entrance of Xiaomi automobile told the reporter that foreigners who need to enter the factory should not only scan and register the QR code at the security booth at the door and register the visitor information, but also contact the internal staff Xiaomi to automatically come out and guide them before they enter. "The internal confidentiality system of Xiaomi Automobile is very strict, and we have to go through this process every time we come here." Another component supplier waiting for internal employees at the gate of Xiaomi Automobile Factory also said.

Suppliers queue up at the door to register. Source: Reporter Li Xing

At the north gate of Xiaomi Automobile, the reporter saw nearly 20 people scanning the QR code to register at the door, waiting for contact. To choose. "Most of us are suppliers of Xiaomi auto parts, some have reached cooperation, and some are going to Xiaomi Auto to explore and seek possible cooperation." Zhang Hai said.

Rong Fang (pseudonym), who is also a supplier of Xiaomi Automobile, told reporters that he dropped by Xiaomi Automobile Factory after attending the closed meeting of Xiaomi Automobile. "Xiaomi Auto’s information confidentiality system is particularly strict. The company representatives who participated in Xiaomi’s closed-door meeting signed a confidentiality agreement and could not disclose any information released at the meeting to the outside world." Rong Fang said.

According to public information, on November 8, Xiaomi held a closed-door partner meeting in Xiaomi Science and Technology Park. Participants are all major buyers of Xiaomi Automobile, including Xiaomi mobile phone and automobile supply chain business. This closed-door meeting is only for invited people, and mobile phones, computers and other electronic equipment are not allowed in the meeting room.

Thirteen. In November, the relevant person in charge of Xiaomi Group also said in an interview that the only information that can be disclosed to the outside world for Xiaomi Automobile is the mass production time of the first car (that is, the first half of the year). 2024).

Trial production of dozens of new cars

According to the plan, Xiaomi Automobile Factory will be built in two phases. The first phase covers an area of about 720,000 square meters with an annual production capacity of 150,000 vehicles. It will be completed in June 2023; The first phase project is expected to start in 2024 and be completed in 2025.

According to public information, the related factories of the first phase of Xiaomi Automobile Factory passed the acceptance on June 12. The reporter saw in front of Xiaomi Automobile Factory that the land to be developed and developed in the factory was separated from the completed factories and office buildings, and marked with "No.1". 1 to 5, barbed wire. "In addition to the factory building, Xiaomi Automobile Factory has also set up an internal low-speed test site for the trial production of vehicles." Zhang Hai told reporters.

Around Xiaomi Automobile Factory Image Source: Photographed by Li Xing reporter

According to the above-mentioned insider who asked not to be named, Xiaomi Automobile Factory has started trial production in small batches for some time and is currently producing vehicles. Dozens of cars. "The factory will start mass production at the end of this year to prepare for the launch of the model in February next year." An insider who asked not to be named said.

A few days ago, a detailed picture of the chassis of Xiaomi’s first model was exposed online. From the spy photos, the overall design of the new car is fashionable, and the popular hidden door handle may be adopted. On the back, you can see the arc shape of the taillights.

"From the design point of view, the new car is a car, very similar to Tucki P7." The above-mentioned insider who asked not to be named said. Zhang Hai also said that judging from the appearance of the white body parked in the factory, Xiaomi’s first car may be a "sports car-like" car.

Hu Zhengnan, who is in charge of Xiaomi’s auto-related business, posted a message in his personal Weibo: "Hey! It’s hard to protect myself from it, and now I have a headache. What if we just start selling? "

Guo Ming, an analyst at Tianfeng International Securities, believes that the key selling points of Xiaomi’s first model will focus on autonomous driving technology, software ecology, 800V fast charging and power configuration, and the price is expected to be below 300,000. "After the first Xiaomi model is listed in 2024, it is expected that the shipment will be 50,000 to 60,000 units." Guo Ming is full of confidence.

"Birth card" may appear.

Although the mass production of the time node is confirmed, there is no news that there is a problem at present.

"Xiaomi Automobile must use its own production qualification. The group has invested so much money (coming in) that it is impossible to produce with the qualifications of others. " A number of Xiaomi auto parts suppliers told national business daily.

According to Reuters, Xiaomi was approved by the National Development and Reform Commission to produce electric vehicles in August this year, but it still needs the approval of the Ministry of Industry and Information Technology. However, the news has not been officially confirmed. The reporter also inquired about Xiaomi Group many times, but did not get a reply.

The person in charge of the new energy automobile company, who asked not to be named, told reporters that one of the important prerequisites for automobile enterprises to obtain the production qualification of new energy vehicles is to have their own production plants. Xiaomi Automobile has already met this condition, which may be just a problem. "There is still more than half a year before mass production," Xiaomi Automobile revealed. It is not impossible for Xiaomi Automobile to obtain (production) qualification during this period. The CEO of the above-mentioned new energy automobile company, who asked not to be named, said.

It should be noted that it has recently been reported that Xiaomi Automobile has contacted Jianghuai Automobile, Chery Automobile, Beiqi Blue Xiaomi Automobile and Beiqi Blue Valley to make further progress in cooperation, and both parties are interested in further negotiations. In this regard, Xiaomi Automobile related person said that for the person in charge of Beiqi Blue Valley, he only replied to the reporter: "We have not received relevant news internally."

"In theory, Xiaomi Automobile has its own factory and does not need OEM production from other companies. Beiqi Zhenjiang Blue Valley Factory will produce four models at the same time in 2024, and its smart selection cooperation model with Huawei will also have to transform the Futian factory for production. " An insider close to Beiqi Blue Valley told reporters.

In addition, it has recently been reported that Haima Automobile and Xiaomi Automobile have reached a cooperation. In this regard, Haima Automobile said on the interactive platform that the company has no cooperation with Xiaomi Automobile at present. Xiaomi automobile’s news about automobile cooperation. "We don’t know the news." The relevant person in charge of Haima Automobile responded to the reporter.

However, the management of the above-mentioned new energy automobile company, who asked not to be named, believes that Xiaomi Automobile is likely to find other automobile companies to cooperate in production, but will use its own production qualifications. "Even if Xiaomi Car Factory can be put into production quickly next year, there will still be a process of increasing production capacity." The sales target set by Lei Jun is that the production capacity of Xiaomi Automobile in June 2024 is 100,000 units, and it is difficult for the new factory to reach this production capacity quickly. The above-mentioned unnamed executives of new energy automobile companies analyzed this.

The new car of Xiaomi Automobile will be listed in February next year. Data Map Source: vision china

According to Lei Jun’s plan, the first batch of Xiaomi cars will sell 100,000 vehicles within one year and deliver 900,000 vehicles in the next three years, thus "entering the first camp in the industry in 2024". This means that from 2025 to 2027, Xiaomi Automobile needs an annual production capacity of at least 300,000 vehicles.

"Xiaomi Auto’s contact with other car companies to solve the existing capacity problem is a strategy based on its long-term sales target, which can alleviate the subsequent capacity shortage of Xiaomi Auto to some extent. The management of the above-mentioned new energy automobile company, who asked not to be named, believes.

All photos and parameters of Xiaomi Automobile are made public, and the rear part is "Beijing Xiaomi".

According to the official opinion of the website of the Ministry of Industry and Information Technology, on November 15th, the Ministry of Industry and Information Technology released the announcement of road motor vehicle manufacturers and products (No.377 series) and the catalogue of energy-saving and new energy-using vehicles enjoying the preferential treatment of vehicle and vessel tax (No.56 series).The two Xiaomi cars on the market are all pure electric vehicles of this brand.

According to public information, Xiaomi Automobile is a brand of Xiaomi products, a pure electric car, and a manufacturer.Release Xiaomi Automobile for BAIC Group-Road Vehicle Co., Ltd.

Photo, the picture shows the rear logo of Xiaomi automobile "Beijing Xiaomi", and the millet model "BJ7000MBEVR2" with a wheelbase of 3000mm uses lithium iron phosphate battery, which is provided by the supplier and BYD subsidiary; The motor is produced by United Automotive Electronics Co., Ltd., and the driving motor power is 220kW.

Another Xiaomi car model "BJ7000MBEVA1" uses ternary lithium battery, and the supplier is Contemporary Amperex Technology Co., Limited.

Various parameter information published on the website of the Ministry of Industry and Information Technology