Recently, according to many media reports, a BYD Han caught fire in the Dalong section of Cenxi of Baomao Expressway due to collision with the guardrail. Unfortunately, the driver Yang was trapped in the car and died unfortunately. On the afternoon of the 6th, according to media reports, the staff of Yuncheng District Court confirmed to reporters that Yang Moumou, a judge of the court, did die unfortunately due to a high-speed traffic accident yesterday, which was not a tolerance. At present, the court has contacted family members to appease their emotions and coordinate the aftermath.

According to the witnesses of the incident, after the BYD Han collided and caught fire, someone rescued it and found that the door could not be opened, which also delayed the best time for rescue.

It is understood that BYD Han built a high-end car for BYD Auto, and the new car is equipped with a hidden door handle.

The discussion about the hidden door handle has recently become a hot topic.

Recently, some netizens posted a video, in which a Tucki P7 directly crossed the sidewalk beside the road, directly knocked down a tree, and finally stopped at the top of the fence next to it, and the whole body was billowing with smoke. What is even more desperate is that even after such a big car accident, Xpeng Motors’s hidden door handle still didn’t pop up, and the rescuers outside couldn’t open the car door through normal channels. Although the accident didn’t expose any news of casualties, it was still chilling at first glance, and the hidden door handle was once again carried to the focus by everyone.

It is worth noting that Tesla, the "rhythmic" hidden door handle, has also had serious problems. In 2029, Omar Awan, a 48-year-old American anesthesiologist, drove a Tesla Model S (parameter picture) rented by himself on a road in South Florida. The car suddenly lost control and crashed into a palm tree next to it, and then caught fire. When the firemen arrived, they tried to rescue Omar Awan from the car, but found that the door could not be opened at all, because the door handle of Model S was not a regular handle, but a so-called hidden handle, which automatically popped up when the car key was detected. Firefighters tried every means but couldn’t open the collapsed car door. They could only watch the fire devour Omar Awan’s life. Witnesses around also took these pictures.

When the hidden door handle has become a popular product, but some drawbacks are fatal, I feel that it is necessary for us to reflect and the relevant departments need to intervene. In order to avoid such a tragedy from happening again.

Among the new energy vehicles, BYD Han EV (parameter picture) has always had a good sales volume. In the past May, the sales volume also exceeded 10,000 units, which still has a high popularity in the market. The 2022 model has also been improved in battery life, with a maximum battery life of 715 kilometers. At present, BYD Han EV is selling a total of 8 models, of which 4 models are 2022, and the price range is 269,800 ~ 329,800. We recently experienced the 715KM flagship model of the Han EV 2022 Genesis Edition with the official guide price of 287,500. Today, let’s talk about this car.

Stylish appearance, in line with the public aesthetic;

In terms of appearance, the 2022 BYD has only made some minor adjustments, and the front face looks more concise. The headlights on both sides of the front are long and narrow, and are connected by a bright chrome trim, and the Chinese character logo in the middle is very recognizable. In addition, the raised ribs on the hood with the black lower surround below add a sense of strength and movement.

Viewed from the side, the lines of BYD Han EV are very smooth and have good flow linearity. The suspended roof and the shape of the big slip back make the body look slender. The sharp double waistline design, hidden door handle, chrome-plated identity nameplate and chrome trim of the side skirt car create a good fashion atmosphere. In terms of size, the length, width and height of BYD Han EV are 4995x1910x1495 mm and the wheelbase is 2920 mm respectively. The size has reached the level of medium and large family cars.

The tail shape of BYD Han EV is relatively simple, and the through taillights are blackened, and the interior is decorated with elements similar to "Chinese knots", which looks better after lighting. The bottom is surrounded by black to highlight the layering.

Interior configuration and space performance:

Entering the car, BYD Han EV adopts a classic "T" layout, with reasonable distribution of functional areas and convenient operation. The multifunctional steering wheel covered with leather has a good grip. The 12.3-inch full LCD instrument screen in front of the steering wheel displays all kinds of information of the vehicle. In addition, this car is equipped with the HUD head-up display function, which is convenient for the driver to check the vehicle information. The 15.6-inch floating central control panel in the central control area is eye-catching, with a built-in intelligent car system, which supports online GPS navigation, Hicar, car networking and OTA upgrade. Various entertainment apps can meet the needs of young people for car entertainment.

In terms of assisted driving, BYD Han EV is equipped with L2 automatic driving function, which supports lane departure warning, lane keeping assistance, lane merging assistance, road traffic sign recognition, adaptive cruise and full-speed adaptive cruise. At the same time, it is also equipped with 360 panoramic images, 540 panoramic images, panoramic sunroof opening, keyless entry, remote start and other functions. In terms of configuration, it is still relatively rich, which can effectively improve driving safety.

As a medium and large family car, BYD Han EV has a good space performance. The front seat is designed in one piece, and the leather filler is also full. In addition, it supports electric adjustment, heating, ventilation and seat memory functions, which has a degree of comfort.

Adjust the comfortable driving posture in the front seat, and the experiencer with a height of 172CM will have plenty of room when he comes to the back, and there will be about three punches in the leg space. Because this car has a big slip-back shape, it will have a certain impact on the head space in the back row, but there will also be nearly one punch. Coupled with the blessing that can open the panoramic sunroof, there will be no sense of oppression. In addition, the almost flat platform is also a plus item, even if the passengers sitting in the middle can maintain a comfortable sitting position, they will not "squat".

In terms of storage space, the trunk space of BYD Han EV is not very large, but the opening is low, which is convenient for taking and putting luggage, and the internal space is relatively flat, which can put down two suitcases of about 20 inches. In addition, it is also equipped with an electric tailgate, which is very convenient to use.

Power and endurance performance:

In terms of power, this BYD Han EV adopts the layout of a front-mounted single motor, with the maximum power of 180 kW and the maximum torque of 350 Nm. This power system is not dragging its feet when driving in the city, and its dynamic response is relatively fast. You can get good feedback by pedaling lightly, and you can be handy when starting or overtaking. In addition, like most trams, Han EV runs smoothly and its power output is very linear. McPherson-style independent suspension+multi-link-type independent suspension chassis design and adjustment are relatively comfortable, and some fine shocks can be well filtered out, even if there are some speed bumps and potholes in the car, there will be no obvious bouncing feeling, which has better riding comfort.

In terms of battery life, the official battery life of this car is 715KM, which is improved compared with the 605KM long battery life version of the 2021 model. At the same time, it supports fast charging mode, and it takes only half an hour to charge from 30% to 80%. Longer battery life itself has reduced certain battery life anxiety, and with the blessing of fast charging mode, battery life anxiety is further reduced, which can meet more car scenes. Whether it is traveling in the city or going out for a long trip, it can be satisfied.

Car cost:

From the perspective of vehicle cost, the cost of electric vehicles is lower than that of fuel vehicles.

From the maintenance point of view, the first maintenance of BYD Han EV is carried out at the time of 5,000 kilometers or three months, and only some routine inspections are needed, and the cost is not much in 300 yuan. After that, the maintenance frequency should be 20,000 kilometers or once every 12 months.

In terms of energy consumption, according to the official power consumption of 13.5kWh/100km, if the household electricity consumption is 0.56 yuan/kWh, the electricity bill for driving 20,000 kilometers by Han EV is about 1,512 yuan, which is only 126 yuan per month when the mileage of driving 20,000 kilometers a year is added. Compared with the current "high" oil price, it is really cost-effective. However, this is only in the case of a household charging pile. If there is no charging pile at home, you need to go to a third-party charging pile to charge, and the cost will be relatively expensive. This depends on the actual use, but it should not be more expensive than the oil price.

Generally speaking, the performance of BYD Han EV is relatively balanced in all aspects, the appearance is fashionable and conforms to the public aesthetic, the interior has a certain texture and rich configuration, and the interior space can also meet the needs of family cars. In addition, from the point of view of battery life and power performance, the battery life of 715 kilometers can meet most people’s car scenes, and the power is strong and easy to drive. The most important thing is that the cost of car use is really much more affordable than that of fuel vehicles, which is a good model. So in the end, what do you think of this BYD Han EV? Welcome to have an interactive discussion with us in the comment area.

The Deep Blue G318 was unveiled on March 18th, and it is expected that the new car will officially meet with you at the Beijing Auto Show. As there is no official listing at present, the price has not been announced.

The dimensions, length, width and height of the new car are 5010mm/1985mm/1960mm respectively, and the wheelbase is 2880mm. In terms of size, dark blue G318, tank 400 Hi4-T and Equation Leopard 5 are competitors. Therefore, in terms of selling price, Deep Blue G318 should overlap with them, probably in the range of 250,000 to 300,000.

Since the real car has appeared, we will focus on the car itself in this article. All the points mentioned in this paper are based on the contents presented by the exhibition car, and the officially sold version may be changed.

From the outside to the inside, let’s first pay attention to the design.

In appearance, the new car design has a strong hard-core off-road flavor, with tough lines and square outlines.

On the front face, a closed front grille is used above, and the opening of the water tank for heat dissipation is placed in the lower half. This makes the whole front face feel very new energy.

Starting from the front bumper, the rear wheel arch, side skirt and rear bumper are all made of plastic. Because there is no paint, you don’t have to worry about scratching when going out for cross-country clearance. This design is in line with the hard-core cross-country style.

The original roof is equipped with luggage racks and spotlights, and the embellishment of spotlights further strengthens the overall off-road atmosphere. However, spotlights also increase the height of the roof, so you should pay attention when you go to some lower basements. This car offers two options: traditional shock absorption and air suspension. If you buy an air suspension model, remember to lower the body when you go to the basement.

In terms of power, the new car uses Super Extended Range 2.0, and the energy consumption data of this system is good. Under CLTC standard, the fuel consumption level of long-distance extended range can reach 6.7L/100km, and the pure electric endurance in urban areas is 190km. Of course, this is only test data, which shows how to need real vehicle road test.

The high-profile model adopts front and rear dual motors, with a total motor power of 316kW and an acceleration of 6.3 seconds per 100 kilometers. The middle and low-profile models use a rear single motor with a motor power of 185kW.

In terms of battery life, this car uses a 35-degree battery and a 60L fuel tank to store energy. The cruising range of CLTC in urban areas is 190 kilometers, and the cruising range of full oil and electricity is about 1,000 kilometers.

Deep blue G318 adopts a load-bearing body structure, and uses the suspension form of front double wishbone and rear five links. There are two options for shock absorption: traditional mechanical suspension and intelligent suspension. The intelligent suspension uses air suspension and CDC variable damping shock absorber, and is equipped with active magic carpet suspension system.

The initial state of the vehicle ground clearance is 300mm, with an adjustment interval of three centimeters rising and four centimeters falling, totaling seven centimeters.

The hardware of the transmission system is still good, and the high-equipped four-wheel drive model is equipped with two locks. Deep blue G318 is equipped with the same in-situ U-turn function as all kinds of new energy off-road vehicles in recent years. The U-turn radius announced at the press conference is 3.2m.

It is different from the U-8 tank U-turn, and dynamically it is more like the Leopard U-turn of Equation Leopard. Its realization logic is also different from that of the Leopard U-turn. Take the left U-turn as an example. When the rudder is full, it will lock the left front wheel and the right rear wheel first, then the right front wheel will turn forward and the left rear wheel will turn backward. Personally, I think that all kinds of off-road vehicles equipped with in-situ U-turn function are more technical skills.

To sum up, the Deep Blue G318 is a hard-core off-road vehicle in design. Its power and transmission hardware are good, and it is believed that it will have a good performance under off-road conditions. At present, the price has not been announced. Let’s look forward to its official listing at the Beijing Auto Show.

　　On September 12th, the new M7 series of AITO was officially launched. As a luxury medium-sized SUV with great wisdom, large space and super safety, the new M7 will bring consumers a brand-new travel experience. At the press conference, Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, said: "We have invested 500 million yuan in the new M7 series of AITO, using solid materials and excellent technology to make it not only become ‘ Intelligent cockpit ceiling ’ , or ‘ Intelligent driving ceiling ’ , but also ‘ Intelligent safety ceiling ’ ! In the invisible and visible places, it brings users the ultimate experience that is more advanced than far ahead! "

　　"Shuangzhi" continues to be far ahead, and the whole country can drive with wisdom.

　　The new M7 in Wenjie is equipped with HUAWEI ADS 2.0 advanced intelligent driving system [footnoteRef:1], which is the first to realize high-speed and urban advanced intelligent driving without relying on high-precision maps. It is expected that in December this year, the urban intelligent driving pilot assistance (NCA)[footnoteRef:2] will realize the intelligent driving experience that can be opened all over the country. Since its release in April 2023, HUAWEI ADS 2.0 has built a rich scene library on the AI ? ? training cluster, learning 10 million +km in depth every day, and continuously optimizing the iterative intelligent driving algorithm and scene strategy. As of September 2023, the long-distance NCA pilot MPI(Miles Per Intervention) is as high as 200km, and the success rate of urban elevated import and export is as high as 99%+, which is comparable to that of "old drivers".

　　Behind the excellent intelligent driving experience, the new M7 in Wenjie is equipped with 27 sensing hardware, including an overhead laser radar, three millimeter-wave radars, 11 high-definition visual sensing cameras and 12 ultrasonic radars. With the high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm, the whole scene and all-weather perception of moving and static targets (including alien objects [footnoteRef:3]) are realized. Among them, HUAWEI ADS 2.0 upgrades the GOD(General Obstacle Detection Network) 2.0 network pioneered by the industry on the basis of integrating BEV(Bird Eye View) perception ability, which can identify alien objects outside the white list of general obstacles, and finely identify the types of obstacles (such as distinguishing ambulances, police cars, etc.), with a recognition rate as high as 99.9% [footnote ref: 4]; RCR 2.0(Road Cognition & Reasoning) can match the navigation map with the real world, which can not only "see things" but also "see the road". In addition, based on the multi-sensor fusion perception ability, the new M7 in Wenjie also has the intelligent parking ability of visible parking, and supports parking in parking service and ultra-narrow parking spaces in the park.

　　HarmonyOS’s smart cockpit is smoother and more fun. The super desktop brings more mobile phone applications, and the "touch" of the mobile phone can realize the flow of applications such as drama and games. Mobile phone aerial photography can also be transferred to the cockpit screen, allowing the whole family to "sit around the world" in the car. Xiaoyi Smart Voice can navigate offline even when the signal is not good, and it can also realize convenient experiences such as voice-controlled photo sharing at any time and payment without getting off the bus. In the back row, HUAWEI MagLinkTM has developed a new way to play space scenes. Huawei tablets can be connected immediately, realizing multi-device linkage. The intelligent cockpit can be changed into a personal workshop, a multi-person conference room and a children’s study, and the magic space can be flexibly switched to create "mobile whole house intelligence".

　　　All-round rejuvenation and upgrading, the super-large space is unparalleled.

　　The new M7 fully considers the needs of family travel. The top five seats have the leading effective space in the car at the same level, with a length of 3338mm, and each seat is very spacious. The trunk is 1100mm deep, with a standard volume of 686L, which can easily accommodate 12 20-inch boarding boxes [footnoteRef:5]. After the second row of seats are laid down and connected with the trunk, the maximum depth is extended to 2051mm, which can form a loading space of 1,619 L [Footnote Ref: 6], easily accommodate 30 20-inch suitcases, and can switch various modes such as a 2-meter big bed, so that it is easy for two people to lie flat. With the 52L storage compartment in the trunk, the ultimate space efficiency meets the loading requirements of family cars, whether it is a long distance for one person or a romantic or two people.

　　The new M7 enjoys a more flexible layout with six seats, giving users more choices. The overall space of the front, middle and rear three rows reaches 2605mm, and both the six-seat and four-seat modes have spacious interior space. The whole car is full of seats, and there is still a 1.1-meter trunk. The standard volume of 188L can hold four 20-inch suitcases. After putting down the rear seat, it can be expanded to 775L, which can accommodate four 28-inch suitcases at the same time, easily meeting the needs of multi-scene vehicles.

　　　Active and passive double insurance, double super safety and more reliable.

　　Passive safety is not afraid of accidents, active safety avoids accidents, physical safety and intelligent safety are double insurance, which makes the new M7 series double super safety in the world. In terms of passive safety, it is safer and more reliable to ask the new M7 body structure to match the mold opening and rebuild the welding production line. The submarine-grade thermoformed steel accounts for 24.4%[footnoteRef:7] and high-strength steel and aluminum alloy account for 80.6%[footnoteRef:8], which is better than the mainstream models of 500,000 luxury brands currently on sale. At the same time, CBS(Composite Body Solutions) [footnoteRef:9] composite body material is introduced to effectively improve the body stiffness and collision safety. In addition, the new car comes standard with eight airbags and front double pre-tensioned seat belts, which provide users with all-round driving safety based on more real-life scene verification.

　　

　　The cart is comfortable and easy to drive, and the whole family is comfortable to travel.

　　The new M7 focuses on family travel scenes and comprehensively optimizes the driving experience. The big five seats come standard with brand-new "cotton candy" seats, with 10 layers of comfortable laminated design and a total foam thickness of 100mm；; The ventilation, heating and massage functions of four seats are standard, and each seat is as comfortable as first class. Through the Xiaoyi Wisdom Assistant, the double-row nap function of the main driver and the auxiliary driver can be turned on by voice. Enjoy six new zero-gravity seats, so that users can unload their fatigue when riding, as if they were in a space capsule, bringing the ultimate comfort and relaxation experience. In addition, the new M7 is equipped with leading and comfortable configurations such as front and rear double air-conditioning boxes, 17 air-conditioning outlets, rear air-conditioning touch screen, and fully automatic electric pedal [footnoteRef:12]. A healthier "zero formaldehyde" cockpit allows the whole family to enjoy a healthy and comfortable travel experience at any time.

　　In terms of driving experience, the new M7 upgraded Huawei Datstm 2.0 (dynamic adaptive torque system) and front and rear suspension double FSD(Frequency Selective Damping) variable damping shock absorbers, making driving more stable and smooth. The new M7 in Wenjie is equipped with HUAWEI DriveONE extended-range electric drive platform, and the four-wheel drive version accelerates 4.8s[footnoteRef:13] in 100 kilometers, leading the same level in power performance. Under the condition of full oil and full charge CLTC, the new M7 has a comprehensive battery life of 1300km[footnoteRef:14], a pure battery life of 240km, and the fuel consumption is as low as 5.6L/100km[footnoteRef:15] under the condition of power feeding, thus achieving long battery life and ultra-low energy consumption. In addition, the active air intake grille and lower body height enable the new M7 to have an ultra-low drag coefficient of 0.298Cd; With the new intelligent range extension technology, the working condition and environment are intelligently identified, and the use strategy between the range extender and the motor is reasonably allocated, so that the power is better, the battery life is longer, the silence is better and the energy consumption is lower.

　　As a 250,000-class luxury SUV, Wenjie New M7 has established the image of the "ceiling" of smart price ratio in market segments. The official guide price of the new M7 series is: 249,800 yuan for the five-seat rear-drive version of M7 Plus, 284,800 yuan for the five-seat four-wheel drive version of M7 Plus and 309,800 yuan for the five-seat intelligent driving version of M7 Max; The six-seat rear-drive version of M7 Plus is 269,800 yuan, and the six-seat intelligent driving version of M7 Max is 329,800 yuan.

　　At the launch conference, Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, held a delivery ceremony for small order users during the Chengdu Auto Show. The new M7 was delivered as soon as it was released, which greatly shortened the waiting period for users to place an order and improved consumers’ car purchase and car use experience.

　　Order the new M7 series immediately, and you can enjoy the right of buying a car of 33,000 yuan [footnoteRef:16]. Consumers can consult and make reservations at Huawei Mall, Huawei Authorized Experience Store and AITO User Center.

　　Recently, "fitness live broadcast" has once again become popular on the internet, and the trend of "staying at home fitness" has revived. In the face of the epidemic, more and more people in Shanxi choose to strengthen their physique and adjust their mentality through physical exercise, and many people’s lives have also changed because of exercise. Xu Jun/Zuo (Xinhua News Agency)

　　This year’s "May Day" holiday, the "scenery" in the circle of friends is very different from previous years: some people go outdoors and enjoy the comfort brought by camping; There are still a large number of people who continue to stay at home and follow Liu Genghong in the live broadcast room to dance the "Compendium of Materia Medica". Beginning in early April, live fitness and shuttlecock jumping seemed to be unavoidable topics, and many "Liu Genghong boys" and "Liu Genghong girls" punched in the clouds on time.

　　In recent years, influenced by the repeated epidemic in COVID-19, fitness, as a part of the consumer market, has been constantly changing, and the home scene has been fully developed. From the launch of black technology products such as fitness rings and mirrors, online courses have been laid out on fitness platforms one after another, and a group of fitness IP figures such as Saturday Ye, Pamela and Liu Genghong quickly iterated, and the wave of "cloud fitness" for the whole people has been heated up.

　　However, with the topic of "Liu Genghong boys and girls jumping into hospitals" rushing to the hot search, many people in the industry reminded that we must pay attention to the intensity of training, do what we can, and don’t blindly follow the practice.

　　"Cloud Fitness" appears "from person to person", so it is most important to choose the right one.

　　"You jump ‘ Compendium of materia medica ’ Is it? " Lin Lin, a post-90s Chengdu girl, found that the greetings of friends around her have changed recently. She told the reporter of Zhongqing Daily and Zhongqing.com, "It seems that overnight, Liu Genghong has become everyone’s fitness instructor, and sometimes she sees her friend ‘ Trembling ’ When I came, I knew that she skipped exercise yesterday. "

　　In Lin Lin’s view, the "person-to-person" follow-up phenomenon, dubbed by netizens, has become a "new social way" for young people. As a fitness enthusiast, Lin Lin will follow the live broadcast of Liu Genghong to exercise whenever she has time.

　　"Before the fire broke out in Liu Genghong, many online celebrity fitness bloggers had sprung up on various platforms with various courses. Choose courses that you can follow and like, and train regularly. You don’t have to be hard on yourself. After all, fitness is something that can release your stress. " Lin Lin said.

　　In fact, long before Liu Genghong, Pamela, a foreign fitness blogger known as "Humanoid AI", set off a trend of heel-training in China. Sharing and practicing courses has also enabled many offline fitness coaches and fitness enthusiasts to switch to the network and become a fitness blogger with many fans. Interestingly, Olympic champions such as Wu Dajing, Ren Ziwei and Su Bingtian started to participate in the "National Fitness Program" launched by some platforms during the "May 1" holiday this year, taking everyone to exercise together.

　　"Cloud Fitness" swept the social platform, which is obviously a red sea.

　　More and more stars, athletes and fitness bloggers give free classes, which seems to give everyone a reason to "move". Skipping rope with the Keep course and practicing boxing in the offline fighting hall, Yang Xiaoyi, who works in Beijing, happily got a fitness report card: he lost 30 pounds in five months. She told the reporter of China Youth Daily and China Youth Network that after leaving the original company in early March, "Cloud Fitness" made her have a lot of happiness.

　　Although she didn’t follow Liu Genghong’s "Shuttlecock Exercise", Yang Xiaoyi will also look for a fitness blogger who suits her on social platforms. When screening and practicing courses, she will pay special attention to the cases and comments posted by bloggers. "Generally, we will verify whether the courses are scientific or not, and we will also look at the interest chain behind bloggers. If bloggers just want to bring goods, sports are not suitable for themselves, and they will be ruled out."

　　A fitness practitioner who didn’t want to be named reminded: "The chaos that can’t be ignored is that some bloggers exaggerate the effects of some actions in order to pursue traffic and cater to the market. Myth ’ . Returning to the initial heart, fitness bloggers should recommend sports areas that they are good at, and give professional guidance to people who love you, so that everyone can fall in love with sports, not get hurt, and enjoy the joy of sports. "

　　"Liu Doby is not very funny", the owner of bilibili Sports and Fitness UP with millions of fans, suggested that you should know your physical condition before fitness and do what you can; During the fitness period, you should also learn some fitness science knowledge properly, so as to better distinguish and choose the fitness bloggers and exercise methods that suit you. "Exercise and fitness should be done slowly, and it is urgent."

　　"Cloud Fitness" should also have "dry goods", and it can also train users for offline fitness.

　　Exercise has become a daily habit of Liu Doby because of his contact with fitness during the post-operation rehabilitation period. She worked as a fitness instructor for 7 years before becoming a full-time fitness UP master. Liu Doby admits that she likes the feeling of face-to-face communication with students offline.

　　"Until the beginning of 2021, because of vocal cord injury, I tried to share my own dancing and training videos on various platforms during my rest at home. I didn’t expect to gain a lot of attention." After more than two months, Liu Doby chose the "main attack" online.

　　Without the face-to-face atmosphere of offline fitness, how to attract young people to like the content of online courses is particularly important. Liu Doby told the reporter of China Youth Daily and China Youth Network that she was very opposed to "crash" and body anxiety, and hoped to convey more emotional value in online courses.

　　For example, let everyone feel that exercise and fitness can actually be very happy, exercise can also be integrated into the dance and music that everyone likes, and it can also make you more active and energetic in your work and life. What makes her happy is that "the fitness studio in Liu Genghong is actually providing emotional value for everyone, which deserves more people to see. Fitness is not only for beauty, but also for happiness and decompression, especially in the home mode, which may require the release of emotions. "

　　"Early-made follow-up videos are more like ‘ Translator ’ , to help you do password guidance, safety tips and action explanations. But anyone can do the video of translating and practicing actions, and I still have to do my own original content. " Liu Doby admits that compared with other bloggers, her courses are "relatively small", and there will be no high-intensity movements. They are all fitness and fat-burning dances that she also likes very much. However, she will also arrange more interesting courses according to the suggestions of netizens.

　　Yan Shuaiqi has been a fitness instructor for two years and a course designer on the Keep platform. Now he has become a sports UPP owner with nearly 2 million fans. He observed that since the outbreak of the epidemic, when gyms were closed, many fitness coaches turned online, and some coaches who had done well became full-time bloggers.

　　In view of the fact that the course audience is mostly male users, he classifies his courses according to fat reduction, single part training, posture adjustment, home training and novice application. In his view, "doing sports courses is the same as being a brand. The content must be focused and it is impossible for all people. We should thoroughly understand the needs of the audience we are facing, launch the response content according to the needs, and also explain what everyone needs ‘ Dry goods ’ And tips for safety training. "

　　At the beginning of this year, Liu Doby obviously felt that many fitness instructors around her were testing the water from the media, and some institutions invited her to share and train from the media operation. In her view, the popularity of "cloud fitness" not only makes online courses richer and more high-quality, but also promotes the development of the fitness industry.

　　"Maybe some people will prefer online courses, but some people will develop fitness habits through online courses. After the epidemic, they will turn to offline fitness and bring drainage to offline fitness venues. More importantly, there are more and more online quality courses, which will also force offline fitness instructors to be more professional. " Yan Shuaiqi also believes that the increase of online quality courses will promote the better development of the fitness industry. "The more people stay at home to exercise, the more people will be willing to go offline to exercise after the epidemic."

　　Running a gym in Beijing makes Wang Liping feel very interesting. "Although the epidemic is repeated, the students in the gym will follow the fitness bloggers for daily exercise, but they are also eager to train in offline venues. The feeling and atmosphere that everyone is sweating together, and you are fighting with me, can’t be achieved by online live broadcast. " However, she also saw the fierce competition in the fitness market from online to offline. "After surviving the epidemic, we will continue to improve our courses and services and develop rapidly with the fitness industry."

　　Zhongqing Daily Zhongqing Net reporter Meng Peipei Source: China Youth Daily

On March 21st, KUKE dropped 6.48% in intraday trading, to $2.31 per share at 22:06, with a turnover of $1,129.0.

According to the financial data, as of June 30, 2023, the total music revenue of Kuke was 62.131 million RMB, a year-on-year decrease of 22.83%. The net profit of returning to the mother was 7.551 million RMB, a year-on-year increase of 124.34%.

　　Editor’s Note: The publicity campaign on the theme of "Chinese Dream: Artisans in Great Countries" was jointly carried out by the National Internet Information Office and the All-China Federation of Trade Unions, aiming at vigorously promoting the spirit of model workers, labor spirit and artisans, creating a glorious social fashion of labor and a professional atmosphere of striving for perfection, giving full play to the demonstration and leading role of advanced model figures, and encouraging more workers, especially young people, to take the road of becoming talents and serving the country with skills.

　　China Youth Network, Beijing, September 29th (Reporter Mou Haokun Intern reporter Wu Boyang correspondent Hasyeti Kasmu Li Shuangxing) Petroleum is the most important raw material in modern industrial society. Everyone’s food, clothing, housing and transportation are closely related to oil and natural gas.

　　For example, a bottle of mineral water on the table, which is put in front of you after water source discovery, mining, purification, bottling and transportation, consumes a third of the oil. If it is fruit juice, the oil consumption will be as much as half a bottle.

　　Before graduating from college, like many young people who have never been to an oil field, Fang Zhigang, a first-class engineer in Tuha Oilfield and a technical expert in China Petroleum Gas Lift Center, thought that once an oil well was drilled, the oil could be ejected or pumped out and then applied to all aspects of our lives. However, when he arrived in the Turpan-Hami basin, he realized that oil is contained in rock sand and needs to be "washed out" again and again by water and polymers.

　　Recently, the reporter followed the theme propaganda activity of "Chinese Dream, Artisans of Great Powers", and learned about the whole process of oil from exploitation, refining to export, as well as the symbolic brand technology of China oil. "Gas-lift oil recovery is an oil recovery method that injects high-pressure gas into the well from the ground and uses the principle of gas expansion to reduce the liquid density in the wellbore and lift crude oil to the ground." Fang Zhigang is an outstanding representative engaged in this technical research and the leader of the gas lift technical innovation team in recent years.

　　"What we are doing is to make oil wells produce high and stable yields."

　　"Facing the long yellow sand and the vast Gobi every day, it’s a bit monotonous and lonely after a long time, but I’m used to it." After graduating from college, Fang Zhigang, a young man from the northeast, came to the northwest of the motherland, which gradually made him feel special about this land in Xinjiang. In his eyes, the vast desert contains infinite possibilities. "If you want to dry oil, you want to choose the place with the most oil fields. The most promising place in the future is Xinjiang." He said.

　　Fang Zhigang went into the gas distribution room to check the gas injection in the gas lift well at the gas lift technical operation site in Jannarol Oilfield (well 2397). Photo courtesy of respondents

　　When he first arrived in Tuha Oilfield, Fang Zhigang came to Tuha Drilling Company for an internship. But the drilling work is a far cry from what Fang Zhigang imagined. Fang Zhigang starts from the construction site every day, lifting drill pipes and removing cuttings. At the end of the day, he is covered with mud and oil. What impressed me the most was that one day a nearby well overflowed and several drilling teams helped to prepare mud. Fang Zhigang and his workmates carried barite powder and poured it into the mud pit in bags. A bag of 25 kilograms, busy from the afternoon until late at night, when the danger is lifted, everyone is tired and paralyzed at the well site.

　　This is the first time that Fang Zhigang experienced heavy physical labor. Later, I heard from Master that overflow is the precursor of blowout, and barite powder mixed with mud is used to kill well and make blowout. If you hold down the well, it will be fine. If you can’t hold down the well, it will be a blowout accident, and the most serious machine will destroy people. At that time, what appeared in Fang Zhigang’s mind was the picture of Iron Man Wang Jinxi jumping into the mud pool, and he also understood the special significance behind everyone’s shoulder-pulling.

　　After the first Spring Festival in Tuha Oilfield, the company informed Fang Zhigang to report to the Institute of Engineering Technology. When he arrived at the Academy of Engineering and entered the gas lift center, Fang Zhigang’s first task was to design a slim hole expandable packer. At that time, Tuha Oilfield used sidetracking technology to bring a number of old wells and casing damaged wells back to life and re-employed. However, there is no matching small diameter packer in China, so the oilfield decided to develop it by itself.

　　When designing the rubber tube, the research team encountered problems. Small size does not have enough bearing capacity, and large size can’t get into the well. Repeated adjustment of the design failed to solve the problem. "It’s like a seesaw, taking care of one end and not caring about the other." Fang Zhigang said.

　　After soaking in the workshop for several days, Fang Zhigang pondered it over and over again. He found that the most serious deformation of the rubber tube was mainly at both ends, and this factor mainly affected the sealing performance.

　　"Can you change the rubber tube from fixed to movable, so as to reduce the risk of damage and improve the sealing performance?" Fang Zhigang’s idea, after implementation, really solved the problem. Master asserted that a single-minded young man can do technology and research.

　　After a period of oil well production, the pressure drop and the output drop, all of which need to be supplemented by artificial lifting to improve the output. In Fang Zhigang’s view, among many artificial lifting oil production methods, gas lift can give full play to the reservoir’s own energy. Under the condition of gas source, gas lift oil production is the first choice and the most economical and effective artificial lifting method in the oilfield. Moreover, gas lift can produce oil in the whole life cycle from the initial stage of production to the final shutdown.

　　With gas lift, wells with insufficient energy for flowing production can produce normally, wells with low production can increase production, and wells with high production can obtain higher production. Fang Zhigang often vividly said to the gas lift team members, "What we are doing is to make the oil well high and stable, make the oil field develop efficiently, and strive to make the oil field younger."

　　"The mountain is climbed step by step."

　　In 2010, Fang Zhigang took over the 48-gas lift technical service of BBA Oilfield in the Middle East, and the biggest problem was gas lift tools.

　　The crude oil in BBA Oilfield has "four highs", high sulfur content, high wax content, high carbon dioxide content and high asphaltene content, which requires high sulfur and corrosion resistance for downhole tools. In particular, the oil well is large in size and high in production, and the diameter of the working cylinder of gas lift valve is required to be 168 mm, while the largest size of Tuha gas lift in the past was only 127 mm.

　　"The diameter has increased by 41 mm, which seems to have only increased by one-third, but the technological difficulty is geometric growth, which is easy to talk about!" It is time-consuming, heavy-duty and difficult to complete the R&D and manufacturing test of tools and put them into field application within one year. When I first took over the task in 2010, many people described it as an "impossible task".

　　"The mountain is climbed step by step, and the ship is shaken out one by one." Fang Zhigang said, "If you don’t do it, you will never succeed."

　　When it really gets started, problems follow.

　　The first is to prevent hydrogen sulfide. Sulfur is the nemesis of metals. Generally, when metal meets hydrogen sulfide, it will produce "hydrogen embrittlement" phenomenon, and the stress will drop greatly, so it is easy to break off. The upper and lower ends of the working cylinder of the gas lift valve are connected with oil pipes, and the diameter is relatively small, while the diameter of the body part is large, which is "small at both ends and thick in the middle" on the whole. In the past, the working cylinder of gas lift valve mostly adopted welding technology, three-stage combination and two welds. However, sulfur has a great influence on the weld, and the sulfur-proof welding process is more difficult.

　　Domestic factories have found one after another, but they can’t guarantee sulfur-resistant welding. "Welding can’t be changed to forging!" Forging is not difficult. Just to solve the problems of shrinkage ratio and compression resistance, I don’t know how many times I optimized the structure repeatedly, and finally I had to choose a special-shaped working cylinder similar to an ellipse.

　　Press the hoist to float the ladle, avoiding the welding problem and welcoming the forging test. The special-shaped structure has greatly increased the difficulty of forging, and it is only after half a year of tackling key problems that we have found the top domestic factory in Shenyang.

　　Dozens of such large and small problems have been solved, almost all of which are original solutions. Finally, it’s time to wake up the underground gas lift tools. Whether the gas-lift tools that have been dormant underground for several years can be started normally or not, the gas-lift ceremony of Well 028 affects the hearts of all parties in the oilfield. Although every step of gas lift is carefully calculated and thought out, many original technologies are used to extract oil under such harsh conditions, which is unprecedented in China. "Whether it’s a dragon or a worm, we’ll see." Just like welcoming the birth of a child, Fang Zhigang was both nervous and excited in those days. "I still have the confidence to do my own work!"

　　At 9: 00 am on July 18, 2017, with the opening of the gas injection valve, natural gas was continuously injected into the wellbore. The primary valve is over-gassed, and the secondary valve is over-gassed … … Two days later, the gas lift well entered the normal working state, and the oil well output rose steadily until it exceeded 30% of the initial daily production. The oil field won the environmental protection award issued by the local government, which is the first time that the local government’s foreign cooperation project has won such an honor for decades.

　　"My greatest value is here."

　　In North Trouvat Oilfield (Well 7546), Fang Zhigang (third from left) led the team to go deep into the technical service site to carry out technical services. Photo courtesy of respondents

　　Working in the oil field and serving the domestic and foreign countries by gas lift is the norm in Fang Zhigang, and even the wife who works in the same unit rarely meets it.

　　At the end of 2014, his father, who was far away in the northeast, was critically ill, and Fang Zhigang hurried back to his hometown. When I met my father in the hospital, my condition was so serious that it was no longer suitable for treatment. Father said, "Son, let’s go home." Going home that day, my father died in the middle of the night.

　　I have been working for many years, far away from my hometown, and there are only a handful of days to be with my father. Children want to raise and don’t stay close. Fang Zhigang said that the most regrettable thing is that he failed to convince his father to come to Xinjiang to live together before his death.

　　After the birth of his youngest daughter, he was away on business all the year round. I have a vacation once in a while, but I can’t stay for a few days. When I first met my father, my little daughter felt strange and cried. Go to bed at night and drive straight out. A few days later, I finally got a little hot, and it was time to go again.

　　In 2011, Tuha gas lift entered the Middle East market. As the head of the Middle East project in Beijing, Fang Zhigang is as busy as a top every day. In July, it was the critical moment of business operation, and the two daughters had a high fever at the same time. Three days later, I still have a high fever. The wife was really desperate, so she called Fang Zhigang.

　　Report to the leader, immediately grant leave, and arrange for colleagues in Tuha Oilfield to coordinate vehicles and help take care of them. Fang Zhigang finished the work at hand overnight, and instructed his colleagues. Only then did he fly back to Xinjiang in a hurry and rushed to the hospital. At this time, the child’s body temperature exceeded 40 degrees Celsius, especially the one-and-a-half-year-old daughter, who has been in a coma since she had a fever. The doctor suggested that she be transferred to the hospital immediately. Rushed to Urumqi overnight, the hospital arranged directly into the intensive care unit. Seeing the child with an oxygen tube and a stomach tube, this strong northeast man shed tears.

　　Fortunately, three days later, the high fever eased and the child could open his eyes, so the couple were a little relieved. A week later, the child was transferred to the general ward. Fang Zhigang was ready to put up with his wife’s complaints and scolding, but she didn’t say anything. She understands that most oil families do.

　　A few years ago, some mainland enterprises also offered olive branches with high salaries, hoping to seek common development. Fang Zhigang declined politely. He said: "It is my breath that has made me. My greatest value is here, and the stage for giving full play to my talents is also here."

　　Recently, a number of ministries and commissions jointly issued the Opinions on Strictly Regulating the Management of Online Game Market, and deployed centralized rectification of online game violations and bad content. Bright pictures/vision china

　　In recent years, China’s online games have developed rapidly and the content forms are constantly enriched. At the same time, it must be noted that the lack of cultural connotation of online games in China is more prominent, some games have a tendency to vulgar violence, and the values of individual works are biased. Recently, the Propaganda Department of the CPC Central Committee, the Central Network Information Office, the Ministry of Industry and Information Technology, the Ministry of Education, the Ministry of Public Security, the Ministry of Culture, the State Administration for Industry and Commerce, and the State Administration of Press, Publication, Radio, Film and Television jointly issued the Opinions on Strictly Regulating the Management of Online Game Market, and deployed centralized rectification of online game violations and bad content, which opened the curtain of online game industry governance nationwide. Taking this industry governance as an opportunity, online games are bidding farewell to the old stage of barbaric growth and welcoming a new era of transformation and upgrading.

　　There is an urgent need to standardize the governance of online game market.

　　To sum up, there are four kinds of problems in online games at present: universal and serious addiction, serious vulgarization of some contents, emphasis on form but light on connotation, and wanton deconstruction of traditional cultural classics and values.

　　Addiction is a major feature that distinguishes online literature from traditional literature, among which online games are the most addictive. Once a netizen suffers from Internet addiction, it will not only consume a lot of time, energy and money, but also seriously damage his physical and mental health. The main users of online games are between the ages of 15 and 25. These teenagers have poor self-control and their minds are not yet fully mature. Once they are infected with Internet addiction, their physical and mental injuries are often very serious.

　　Online games are not only the most addictive, but also the problem of vulgarization is serious. For example, in a popular MOBA online game, most female characters such as Wu Zetian, Xiao Qiao, The Story Of Diu Sim and da ji are scantily dressed, wearing sexy short skirts or long skirts. However, in large MMORPG 3D online games such as "Dragon’s Eight Branches" and "Zhu Xian", the role modeling with erotic and seductive meanings has been brought into full play. In addition to visual pornography, many games even add interactive content, such as the 3D online game "Myth", which has a built-in interactive little game called "Ghost Story", so that players can "experience" the pornographic scene of stealing women and stealing jade by manipulating characters. The above-mentioned vulgar pornographic content can be found everywhere in online games, which is extremely harmful to the physical and mental health of young players.

　　Formalization is also a prominent problem in online games, which is manifested in excessive pursuit of external sensory experience and content almost becoming a vassal of form. Many domestic war games are designed with "skins" that need to be purchased before they can be used, and many games will regularly launch some "limited skins" for short-term sale according to specific festivals. Games such as the glory of the king, Battle Against the Snake, etc. are constantly launching a large number of various "skin" shapes to attract players to spend. No matter what kind of "skin", its function is just to change the audio-visual special effects in the game, which has nothing to do with the content of the game.

　　There are also some games that arbitrarily deconstruct cultural classics and convey wrong values. For example, in a turn-based role-playing game with The Journey to the West as its content, both the demon and the demon are justified, and the inferno becomes an equal force with the Terran and the Fairy, thus the image of "man-eating monster" in the original work is easily dispelled. Another game with the content of "Three Kingdoms" is mixed with many fictional myths and legends on the basis of deconstructing the story of "Romance of the Three Kingdoms". The characters in this game, such as "Yin and Yang Scholars" and "Magician", have supernatural power and can use all kinds of magic. In addition, the excessive deconstruction of history and historical figures is also a common problem in online games. In a popular game, the backgrounds and experiences of all historical figures are deconstructed to varying degrees. For example, Gao Jianli is deconstructed as a wild and uninhibited "genius musician", Di Renjie is endowed with "extremely strong obsessive-compulsive disorder and cleanliness tendency" and other unique personalities, Jing Ke is designed as a sexy female assassin, Huang Zhong is shaped as a gunner who operates a cannon, and da ji is deconstructed as a magic puppet with powers. The above-mentioned question game tells a false story of China, portrays a false image of China, and spreads a wrong view of history, which not only harms users’ physical and mental health,It is also not conducive to the construction of China’s cultural security and soft power.

　　Build a strong position to tell the story of China well

　　The problem of online games has a long history. To fundamentally solve all kinds of problems in the production and communication of online games, we need to start with top-level design, take multiple measures and make comprehensive policies.

　　At present, Tencent, Netease, Sohu, Sina and other private capital or foreign capital-controlled Internet companies occupy the main position on the supply side of online game content in China. While calling on online game enterprises to assume more social responsibilities, in order to fundamentally improve the production pattern of online games in China, we must implement the supply-side reform of online literature and art, and build a number of powerful national teams of online literature and art as soon as possible, and the national teams will intervene and lead the development of online game industry.

　　In order to ensure the core competitiveness of the national team in the online game market, the author suggests to build the first echelon of the online game national team based on the existing state-owned leading online media. For example, people’s network, CCTV, Xinhuanet and other powerful national online media can open up special online literature and art channels, recruit top talents in online game research and development around the world, develop a number of phenomenal online game products with both social and economic benefits, and build a strong position to tell the story of China on the Internet. For the strong private network literature and art production and communication subject, it can be developed into the second echelon of the online game national team by means of acquisition, holding or mixed reform. In addition, we can also acquire, hold or participate in a number of well-known foreign online game R&D teams with leading content production and network technology to form an alliance of the online game national team. The national online game team constructed in this way is conducive to the optimal allocation of various resources, which can not only lead the direction of telling the story of China in Socialism with Chinese characteristics, but also maintain high market sensitivity and creative vitality.

　　The governance of online games can’t treat the symptoms only. To fundamentally solve the problem, we need to establish an institutional mechanism to ensure the green, healthy and sustainable development of online games. The author suggests that legislation on online literature and art should be started as soon as possible, so as to clarify the respective rights and obligations of the producers, communicators, consumers and regulators of online literature and art, and clearly define all kinds of illegal acts and punishment measures in online literature and art practice, so as to provide sufficient jurisprudence and legal basis for online game supervision. At the same time, the regulatory authorities should work with online game research institutions to introduce online game quality grading standards as soon as possible to improve the online threshold of online games; Develop a workable mechanism for screening, inspecting and identifying mental damage in online games to provide technical support for supervision. In addition, it is necessary to establish an online game criticism team with experts and scholars as the main body, actively guide online game criticism public opinion, and implement all-weather and full-coverage academic monitoring of online game industry operation.

　　Deeply cultivate excellent cultural information resources on the Internet.

　　Online games should embark on the road of healthy and sustainable development. Apart from the macro-level management of the country, it is more important for online games to practice their internal skills, enrich their contents and enhance their cultural content.

　　Compared with traditional literary forms, online games have inherent advantages in the development and utilization of online cultural information resources because of their own Internet attributes, so they can make use of massive online cultural resources to achieve expanded reproduction based on high-quality IP and traffic factors. For example, the national treasure cultural relics collected in the Forbidden City can be carefully incubated as high-quality IP prototypes. When the traffic is cultivated to a certain amount and becomes an explosion "online celebrity", the first resource development from IP prototypes to online games can be realized according to the preset IP development roadmap. The online games developed for the first time, after gaining huge traffic, can be used as IP to expand the reproduction of TV dramas, variety shows and other products, and realize the re-dissemination from online to offline. By transforming the theme advantage of IP into the traffic advantage, and then transforming the traffic advantage into the content advantage, the social and economic benefits of online games can be maximized.

　　Online games are a cross-border literary form. In the future development, domestic online games should make use of the unique communication advantages of the Internet, break through the national barriers, capital barriers and technical barriers inherent in traditional literature and art, and realize the global communication of China’s story based on online games. Therefore, the online game industry in China must build a powerful online game communication platform with high efficiency, unique resources and convenient consumption by greatly increasing bandwidth, expanding giant servers, mobile online payment and other advanced technical means, and simultaneously make online games and their derivatives bearing specific China stories and China spirit into multilingual versions for all-weather and full coverage integrated marketing communication for netizens around the world.

　　Online game enterprises should clearly realize that the competition of online games in the future is cultural competition, and must abandon the commercial motivation of quick success and instant benefit and enhance the cultural content of products. Excellent Chinese traditional culture can provide rich materials for online game creation. In addition to adopting Chinese style in subject matter, pictures and music, we should organically embed the values of benevolence, loyalty and filial piety, benevolence, honesty, chivalry, humility and studiousness in Chinese traditional culture into game products. At any time, online games should correctly grasp the relationship between social benefits and market benefits, consciously put social benefits in the first place, do not be slaves to the market, and prevent economic interests from colliding with the bottom line of social morality.

　　 (Author: Ma Lixin Zhou Ding, a professor at Qilu Cultural Research Institute of Shandong Normal University, this article is the phased achievement of the key project of Shandong Social Science Planning "Research on the Rights and Obligations of Digital Art")

# How can China Football Rush Out of Asia # China Football Rush Out of Asia, first of all, we need to examine our strengths and weaknesses, find out the fundamental problems that hinder development, and then formulate comprehensive and reasonable strategies.

Our advantages are: huge football population, strong football atmosphere and increasingly perfect football infrastructure. However, our disadvantages are equally obvious: low technical level, poor management and insufficient experience in international competitions.

To solve these problems, we put forward the following strategies:

Improve the technical level: improve the technical level of players through a large-scale youth training program. Learn from the experience of foreign excellent football schools, establish a number of high-level football schools and provide professional training and guidance.

Strengthen management: improve the management mechanism of clubs and national teams, introduce professional sports management talents, learn international advanced management experience, and make management more scientific and efficient.

Increase international competition experience: By participating in various international competitions, increase players’ competition experience and improve their psychological quality and coping ability. At the same time, it can also let the world know more about China football and increase our international influence.

Cultivate football culture: promote football culture in the whole society, so that more people can understand, love and participate in football. Through holding football matches, carrying out football training camps and other activities, we will cultivate more teenagers’ interest in football.

Do a good job in training young people: attach importance to the training of young people, provide professional coaches and facilities, and provide a good growth environment for young players. At the same time, we should also pay attention to the moral education of teenagers and cultivate players with excellent quality.

Attracting excellent foreign aid: On the premise of meeting the requirements, attract some excellent foreign aid to play in China, bring their experience and skills to China players, and promote the development of football in China.

Strengthen the contact with FIFA: By strengthening the contact and communication with FIFA, we can understand the development trend and dynamics of international football and learn the advanced international management experience and technology. At the same time, we can also use the platform of FIFA to promote China football and increase the international influence of China football.

Establish a scientific selection mechanism: establish a scientific selection mechanism to select young players with potential from all over the country and provide professional training and guidance. At the same time, we should also pay attention to the diversified development of players, attract players from different backgrounds to play in China, and enrich the cultural connotation of China football.

Establish a perfect professional league system: establish a perfect professional league system to improve the competitive level and appreciation of the league. Increase the publicity and marketing ability of the league, attract more audiences to pay attention to the league, play a "star effect" and let more people love football and participate in the sport, thus increasing the income and attention of the league and providing financial guarantee for the long-term development of the club and the national team.

Strengthen cooperation with the media: Promote football matches and related activities through the media, so that more people can understand and pay attention to China football, improve the popularity and influence of China football, and at the same time, use the power of the media to promote the importance of football culture and youth training, so that more people can understand and support the development of China football.

In short, China football needs the joint efforts and support of the whole society, from the government to the clubs, from coaches to players, from teenagers to professional leagues, in order to achieve this goal, we believe that as long as we make concerted efforts in Qi Xin, China football will certainly be able to rush out of Asia and go global!

Edit | Paul Yu Pin

Produced by Chaoqi. com "See the column"

This generation of young people have long been unable to integrate into the social process of "eating and drinking mahjong KTV" of their parents, but in reality, they are limited by time and space and cannot expand their social circle. They establish contact with strangers outside the life and work circle through online games and thus have emotional connections. Games have become the social currency of a new generation of young people.

Mobile games and e-sports have long been popular in the streets. At the moment of winning the championship, the popularity in bilibili live broadcast room has reached more than 400 million, and the popularity of Tiger Tooth live broadcast has reached more than 300 million. Judging from the popularity of its various online platforms, e-sports live broadcast has long been a national entertainment activity.

The market scale of the game has derived the social demand of the game, and the upcoming TT focuses on the social voice of the game, thus harvesting 100 million users. However, under the precedent of many social platforms that died of social atmosphere, 90% of users are TT voices after 95 s and 00 s, but people have to worry, can game-based socialization go on healthily?

From game voice to social tools

At first, TT voice was just a voice tool.

In 2012, the mobile game industry in China began to enter an explosive period, and a large number of game practitioners rushed into the game content production industry in an attempt to create an explosive game. However, at that time, most games were still in the initial stage, and there was no perfect voice communication system, but the need for players to communicate in time was very urgent.

Based on this, Fun Pill Network chose to start from the game voice tool. In 2014, TT voice became an instant hit. In the first year, the number of registered users exceeded 3 million, and the number of online users exceeded 60,000. In one year, the running water exceeded 100 million yuan.

However, it is difficult for tool apps to achieve considerable revenue. Moreover, after 2016, more and more games that need to be "blacked out" have added built-in instant voice systems, and the core business of TT voice has been impacted, not only because the ceiling is too low, but also because the tools themselves have become chicken ribs.

"Blackout" in the game itself is a social way, therefore, social transformation has become the easiest path for TT voice to cut in. In 2018, TT voice gradually added live voice, expanded chat, pia drama, dynamics and other kinetic energy, which was deeply tied with explosive mobile games such as the glory of the king and Peace Elite, enabling gamers to directly perform voice hacking, teaming up, scoring and other operations within TT voice, broadening the use scenarios of TT voice, and the average online market for daily users exceeded two hours.

In the field of game socialization, TT voice can be regarded as a deep-rooted player. For example, in finding a playmate, the glory of the king’s matching mechanism does not allow too much difference between segments. Many players find it difficult to match the right teammates and opponents with the same segment because the segment is too high or too low, but TT Voice can find the right playmate with the same segment based on the game and gender, so as to recognize gamers who have the same topic cognition.

In fact, not only mobile games like the glory of the king Peace Elite have voice social needs, but other games also have voice social needs, but many minority games have no funds and strength to add voice built-in and social channels. The "quick matching" of the "black channel" on TT voice homepage not only covers high-heat mobile games such as the glory of the player, the peaceful elite, the call of duty, the fifth personality, but also covers leisure and educational games such as light encounter, gobang, you draw and guess, which makes TT voice not a vassal of a certain game, but the best playmate of the game, and can inject fresh blood into the platform while stabilizing old users.

In addition, TT voice is not only satisfied with finding suitable game playmates for players, but also based on user interest tags and other information, using system algorithms to gather people with similar interests in the virtual room voice room by distributing playmates, finding radar and other functions, and sharing audio, video, pictures and other contents in real time to achieve the purpose of making friends. In addition to "playing in black", TT voice also opened content sections such as finding playmates and entertainment.

Judging from these functions, TT voice is not only a tool, but also a social ecology based on games, which meets all the online entertainment and leisure needs of this generation of young people.

Therefore, TT voice also has a living space outside the game content. According to publicly disclosed data, the unique TT voice has accumulated more than 100 million users by 2020, an increase of more than 80% from the previous month. In addition, the platform MAU reached 20 million, of which the post-95 s, that is, Z generation users accounted for as high as 90%.

During the first half of 2021, users spend about 158 minutes in TT voice chat rooms every day, and users initiate more than 850,000 voice chat rooms every day, an increase of 45.6% compared with the same period in 2020.

Sullivan pointed out in the report that TT voice has become the largest mobile voice social platform and the largest player-centered mobile social platform in China according to monthly users and income data.

The ceiling is too low and it is too difficult to grow.

According to the data of China Game Industry Report 2020 released by China Game Industry Research Institute, the number of game users in China will reach 665 million in 2020, with a year-on-year increase of 3.7%. In other words, there is one TT voice user in every six e-sports players.

However, it is worth noting that TT voice is actually known outside the deep e-sports players. Because almost every popular game has its own social function, players can achieve basic needs such as communication and team formation in the game. With the improvement of the voice communication system of the game itself, the chances of players opening the voice-assisted APP are bound to gradually decrease.

Therefore, it is not an exaggeration to say that TT voice survives in a crack, and this crack makes it difficult for TT voice to make a breakthrough in market scale.

In addition, there are too many voice social software, and the substitutability of TT voice is very high, not to mention that WeChat QQ can open black communication games in groups, and there are also black-opening software such as YY voice, KK voice and hello voice in the market to compete with it. In contrast, the competitive advantage of TT voice is not clear.

According to the prospectus, in the first half of 2021, the monthly activity of TT voice reached 16.2 million. Compared with the social products such as Gathering Times and Momo, the number of monthly users of less than 20 million is not large enough.

The ceiling is too low, the loyalty is not enough, and the user payment rate is also very low. According to the data in the prospectus, the monthly living payment rates from 2018 to 2020 were 7.3%, 7.1% and 5.3% respectively, and even fell to 5.1% in the first half of 2021, the lowest level in history.

In addition, the target users of TT voice are the post-95 s and post-00 s under the age of 24, but this young group has limited spending power and it is difficult to promote more consumption.

Moreover, the acquisition cost of TT voice is not low. According to the prospectus, in 2020 and the first half of 2021, the network and marketing expenses of Fun Pill Network increased by 123.06% and 120.88% year-on-year, both higher than the revenue growth in the same period and higher than the growth rate of paying users.

In addition, as an auxiliary tool APP, TT voice also needs to solve the problem of user retention. At the beginning, TT voice can be downloaded because of the formation of playmates, but after a short period of acquaintance and pairing, playmates who form fixed friends often develop into daily communication software such as WeChat /QQ for voice, dialogue, making friends, opening black and other activities.

As far as social tools are concerned, most of WeChat and QQ are bound with offline real social information, so the probability of users uninstalling software and accounts is very low, but only a small social APP with Internet strangers’ "friends", which leads to a higher probability of uninstalling software and accounts because of the low maintenance cost, making it difficult for users to really keep them.

In this way, TT voice has become a diversion middleman of WeChat QQ, and it is difficult for users to really stay. In fact, this problem is not only the embarrassment of TT voice, but also the embarrassment that all niche social tools except WeChat QQ are difficult to solve.

Risk involved in gray areas is high.

Almost all Internet companies want to socialize, and Ma Yun’s Alipay is no exception. However, social functions are easy to build in, but it is extremely difficult to make social apps.

In particular, it is indeed the common demand of a new generation of young people to make friends through games, but social interaction based on games can be an interest, but it is also easier to deteriorate.

With the development of Qinglang Action, many accompanying software such as "Bixin", "Little Deer Accompanied Play" and "hello Voice" have been taken off the shelves indefinitely because of illegal activities such as fraud and pornography, and social software accompanying games has become a high-risk zone for juvenile supervision.

Although TT voice has not been removed, it does not mean that it does not have this problem. On the home page of TT voice, the online number of blind date rooms has exceeded that of black-out, party, listening to songs and other rooms.

The content of "edge ball" can be said to be the user’s low quality, but TT voice belongs to the "ignition" in this kind of edge ball socialization, and the official attitude may even imply encouragement. Many users reported that TT voice received an "immediate private chat" automatically matched by the system after the initial download and registration, and the dynamic recommendations were all kinds of speeches and private messages.

Some media reports have pointed out that TT voice has voice rooms named after minors, and some voice rooms have voice contents such as suspected obscenity and abuse, and the report pointed out that the platform did not block these live broadcast rooms during the investigation.

On the black cat complaint platform, the number of complaints about TT voice is as high as 2,705, which is more than two old-fashioned voice software such as Momo YY live broadcast. The complaints include problems such as fraud, inducing minors to pay, and swearing.

There are also public reports this year. A 9-year-old girl from Guangzhou once got to know the suspect Lu Mou after downloading TT voice chat dating platform. Lu Mou gave her a red envelope in the name of giving gifts. Due to lack of judgment, she was cheated for 12,781 yuan.

TT voice expanding social interest content outside the game may encourage dangerous discussions. In the "expanding column" section of TT voice, there are a large number of underage users, and most of them are involved in puppy love, and the situation is extremely serious. The section of "Minors posting to find boyfriends in public" even has a very obvious recommended position in the APP, and even pornographic content shows obvious recommended positions, as well as obscure yellow-related drainage stickers.

Although social software can’t supervise all users’ languages, the target users of TT voice are mainly minors and young students under the age of 25. Are you sure this high-risk social interaction is not playing with fire?

At present, TT voice has no underage review mechanism. After downloading, registration can be completed only by receiving a four-digit verification code from the mobile phone, which means that minors can complete registration without even unlocking their parents’ mobile phones, and can be used to contact all users without their real names or any third-party information.

Judging from its official attitude, although the youth model has also been established, most of the contents under the model are subject education courses. Obviously, there is no active and healthy planning and guidance for the healthy socialization of minors’ interests.

Although the state has issued policies to restrict the related behaviors of minors’ games, the surrounding industries of games also need strict supervision. Whether it is live broadcast or accompanying play, enterprises should actively fulfill their responsibilities to protect young people, and should not lower the lower limit in pursuit of market scale.