On September 28, the new RX 300 was officially launched and sold for 380,000 yuan. The new car is equipped with a 2.0T engine, which is 25,000 yuan cheaper than the hybrid version and 129,000 yuan cheaper than the 2021 fuel version.(The picture shows the RX 350h)

The width and wheelbase of the new RX 300 are larger than those of the 2021 model. The car features a 12.3-inch full LCD meter + 9.8-inch central control screen, 12 speakers, cloud online navigation, and support for Apple CarPlay and Baidu CarLife.

The new RX 300 is equipped with a 2.0T inline four-cylinder engine with a maximum power of 182kW and a maximum torque of 380N · m, matching an 8AT gearbox. The new car adopts an electronically controlled OurHours four-wheel drive system with a comprehensive fuel consumption of 8.86L/100km, plus 95 gasoline, which is more powerful than the 2021 model.

Welcome to [Autohome Nanchang Promotion Channel] to bring you the latest car market trends. At present, the high-profile luxury SUV is attracting consumers in Nanchang area with amazing discounts. It is reported that the Cadillac XT5 is conducting an in-depth promotion, with a maximum discount of up to 130,000 yuan, making the already expensive model more cost-effective. The minimum starting price has now been adjusted to 242,700, which is a car purchase opportunity not to be missed. If you are interested in the Cadillac XT5, be sure to click "Check Car Price" in the quotation form below to seize the opportunity of this car purchase discount in time, so that your dream car can enter your life at a more affordable price.

The exterior design of the Cadillac XT5 fully demonstrates the perfect combination of luxury and power. The front face features the iconic shield-shaped air intake grille, and the fine craftsmanship of chrome material enhances the overall visual impact. The body lines are smooth and powerful, outlining a steady and dynamic outline, highlighting the consistent elegance of the Cadillac brand. The proportions of the sides are coordinated, and the large-size wheels are matched to give a delicate and sporty feeling. The overall style is atmospheric and exquisite without losing details, which fully reflects the aesthetic pursuit of the XT5 as a luxury SUV.

The Cadillac XT5 offers a unique design aesthetic with its elegant side lines. The body size is 4813mm*1903mm*1682mm and the wheelbase reaches 2857mm, providing a spacious interior space. The front and rear wheelbases are kept at 1645mm, ensuring good driving stability. The tire size is 235/65 R18, and it is matched with a delicate wheel design, which not only enhances the overall visual effect, but also guarantees the grip and comfort in the ride.

The interior design of the Cadillac XT5 is dominated by luxury and technology. It uses a delicate leather-wrapped steering wheel to provide a comfortable feel and support manual up, down and back adjustment, so that the driver can find the best control position. The center is equipped with an 8-inch high definition central control screen, integrated multimedia system, navigation, telephone and air conditioning control functions, and supports automatic speech recognition to make operation more convenient. The seat material is a combination of imitation leather and leather, the main and passenger seats are equipped with 4-way adjustment and waist support, and the front seats also provide additional heating function to ensure the comfortable experience of passengers. The power seat memory function is specially designed for the driver’s seat, the passenger seat also supports multi-directional adjustment, and the second row of seats can realize front and back adjustment, providing flexible riding space. In-vehicle USB and Type-C interfaces are distributed in the front and rear rows to meet the charging and data transmission needs of passengers.

The Cadillac XT5 is equipped with a powerful 2.0T engine, which can reach a maximum power of 174 kilowatts and a maximum torque of 350 Nm. The performance of this engine is excellent, with a peak of 237 horsepower, coupled with a 9-speed automatic transmission, providing the driver with a smooth and powerful driving experience.

Summarizing the evaluation of the owner of Autohome, the Cadillac XT5 won her affection with its domineering appearance and smooth body lines. The owner particularly appreciated the vehicle’s sense of power, as well as the petal-shaped wheel design that coordinated with the body, which undoubtedly satisfied her aesthetic and use needs. Whether it is the sturdy shape or the exquisite details, the XT5 fully embodies the perfect combination of luxury and performance, making it an ideal choice for her.

There are a lot of options for gasoline + 48V light hybrid system cars now, as we said today. Let’s see if its highlights can attract you with the editor.

Let’s take a look at the appearance of the Mercedes-Benz GLE Coupe AMG. The front face of the Mercedes-Benz GLE Coupe AMG is avant-garde and very sporty. Coupled with clean headlights, it looks very full. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. Come to the side of the body, the body size of the car is 4961MM*2018MM*1716MM, the car adopts cool lines, the body gives a very unique feeling, with large-sized thick-walled tires, smooth lines run through the entire side of the car. In terms of the rear, the rear looks very dynamic, the taillights are very simple, and the sense of neatness is in front of you.

In terms of the interior, the interior design has taken a dynamic and lively route, and the overall appearance is very avant-garde. The appearance of the steering wheel of the car looks very good. It is made of genuine leather, and the practicality and appearance are not bad. From the central control point of view, with the 12.3-inch central control screen, the interior design is quite layered and looks very cool. Let’s take a look at the dashboard and seats again. The dashboard design is remarkable and looks very dignified. The car adopts leather seats, which are equipped with functions such as memory electric adjustment for the auxiliary seat, memory electric adjustment for the seat, and seat ratio reclining. It is very comfortable to ride.

The car is equipped with vehicle to everything, driving mode selection, remote control key, rear wipers, interior ambient lights and other configurations, fully ensuring the convenience and comfort of the car experience.

To sum up, the SUV model has an atmospheric appearance, good spatial performance, and high cost performance. I wonder if you are interested in it.

According to Wuhan Hotline Network (nbdnews.cn), in the field of luxury cars, Lincoln has always been concerned about its excellent performance and comfortable driving experience. Among them, the suspension system is one of the key factors affecting the driving quality of the vehicle, and Lincoln Navigator has an excellent performance in this regard.

The Lincoln Navigator is equipped with advanced suspension systems, including pneumatic suspension, which automatically adjusts the stiffness and height of the suspension according to different road conditions and driving modes, providing a smoother and more comfortable ride.

Suspension types affect the driving experience in many ways. First, different types of suspension have different shock absorption effects. For example, the traditional McPherson-type suspension has a simple structure and low cost, but it is relatively weak in terms of handling and stability. While the multi-link suspension can better control the trajectory of the wheels and improve the vehicle’s handling performance and stability.

Secondly, the stiffness of the suspension also affects the driving experience. A stiffer suspension provides better support, reducing body roll at high speeds and in corners, and enhancing vehicle handling. However, a strong suspension may result in a decrease in comfort on bumpy roads. On the contrary, a softer suspension is able to better filter the vibration of the road surface and provide a more comfortable ride experience, but there may be compromises in terms of handling.

In order to more intuitively demonstrate the characteristics of different suspension types, we can compare them through the following table:

Suspension Type Advantages and Disadvantages McPherson-type suspension has simple structure, low cost, small footprint, relatively weak handling and stability, multi-link suspension has good handling and stability, and can better control the wheel motion trajectory. High cost, complex structure, double wishbone suspension has strong anti-roll ability, adapts to high-speed and intense driving, takes up a lot of space, and costs high. Air suspension can automatically adjust height and hardness to adapt to different road conditions. Good comfort and high cost, complex maintenance

The pneumatic suspension equipped by the Lincoln Navigator combines the advantages of comfort and handling. In daily driving, it can effectively filter the small bumps in the road surface and provide passengers with a comfortable riding environment. And in high-speed and intense driving, it can provide sufficient support by increasing the hardness of the suspension to ensure the stability and handling of the vehicle.

In conclusion, the suspension system is an important part of a car’s performance, and different suspension types and characteristics directly affect the driving experience. Lincoln Navigator’s careful configuration in this regard undoubtedly brings consumers more excellent driving enjoyment.

BITECH On September 28, LEXUS Lexus welcomed a new member of the RX family of medium and large luxury SUVs, the RX 300. On the basis of the current RX fully electrified model lineup, pure fuel models have been added to enrich the selection of RX models.

The new RX 300 delivers outstanding handling performance with a lightweight, high-rigidity body. Equipped with a new generation of inline four-cylinder 2.0L turbocharged engine + 8-speed automatic transmission (Direct Shift-8AT), it can output a maximum power of 182kW, providing the driver with an exciting, fast and agile driving experience.

Achieve excellent performance while being both environmentally friendly and economical. The wider transmission ratio range allows for both strong start acceleration and better fuel economy at high cruising speeds. The clutch control system of the new torque converter enables locking from low speed to full acceleration, resulting in a more linear and direct driving experience. The engine uses the D-4ST fuel injection system, which can precisely control the fuel system and turbocharger according to driving conditions, achieving low fuel consumption and increased low-speed torque, easily adapting to a variety of driving needs. The variable cooling system provides excellent cooling and warm-up performance according to engine operating conditions, further enhancing engine performance and helping to balance fuel consumption and air conditioning efficiency.

The new RX 300 uses an electronically controlled OurHours four-wheel drive system, which can provide real-time and accurate dynamic control of the vehicle’s front/rear axle power output (75:25 to 50:50) through a variety of sensor information (including but not limited to wheel speed sensors, steering angle sensors, etc.) according to the driving situation, providing excellent driving stability and smooth driving comfort. Even in slippery road conditions, the accuracy of road condition judgment can be improved through the acquisition of tire and road information, so that the driver can control the vehicle more confidently and control a variety of road conditions with peace of mind.

[Autohome Jinan Discount Promotion Channel] brings you the latest hot information: the much-watched Hongqi electric model E-QM5 is setting off a grand discount storm in Jinan. It is understood that a promotion is currently underway, with the highest discount reaching an astonishing 40,000 yuan, which further reduces the original competitive starting price, and the minimum starting price has been adjusted to 125,800 yuan. This undoubtedly provides consumers with a rare opportunity to buy a car. If you are interested in Hongqi E-QM5, don’t miss this good opportunity to save on car purchase costs. Click "Check the car price" in the quotation form to grasp the latest discount details in real time and seize the favorable opportunity to buy a car as soon as possible.

The sideways lines are elegant and smooth, and the Hongqi E-QM5 shows atmospheric body proportions with its 5040mm body length and 1910mm width. The wheelbase reaches 2990mm, ensuring a spacious space layout inside the car. The front and rear wheelbases are both 1630mm, providing a solid foundation for the stability of the body. The tire specification is 235/50 R18, and it is paired with a delicate wheel design, which not only enhances the driving performance, but also gives the vehicle a unique visual beauty. Overall, the side design of the E-QM5 takes into account the sense of power and exquisite details, showing the high-end and technological sense of the Hongqi brand.

The interior design of Hongqi E-QM5 shows the characteristics of both refinement and technology. The seats are made of imitation leather material to provide comfortable support. The main driver’s seat has the functions of front and rear adjustment, backrest adjustment and high and low adjustment. It is also specially equipped with ventilation function to bring extra care to the driver. The center console is equipped with a large 10.1-inch screen, which is clear and easy to use. It integrates multimedia system, navigation and phone functions. It supports automatic speech recognition and is convenient for users to operate. The steering wheel is made of leather material, which is simple in design and feels good. It supports manual up and down adjustment, which makes driving operation more convenient. There are USB/Type-C ports in the front and rear seats to meet the entertainment and charging needs of passengers. The overall interior not only focuses on practicality, but also takes into account the sense of luxury.

For the electric model of Hongqi E-QM5, its power source is driven by the electric motor, and the maximum power reaches 100 kilowatts, providing strong power support for the vehicle. Although there are no engine parameters of traditional fuel vehicles, the torque output of the electric motor reaches 260 Nm, which still guarantees a smooth driving experience.

To sum up, the Autohome owner is full of praise for the exterior design of the Hongqi E-QM5, believing that it is unique in the 200,000 level and a model of beauty. The domineering and exquisite design of the front of the car, as well as the simplicity and elegance of the interior, all make him deeply satisfied. The owner said that whether it is the stunning first meeting or the comfort of daily driving, the Hongqi E-QM5 undoubtedly meets his expectations. For those who pursue both appearance and connotation of the car buyers, Wenshan’s recommendation is undoubtedly a good choice.

Recently, some netizens posted a car purchase invoice for Changan Mazda EZ-6, showing that the price of this model is 221,800 yuan. This price quickly attracted widespread attention and discussion. After all, EZ-6 is Changan Mazda’s first new energy product, and it is the only model in the joint venture B-class car market that provides range-increasing power. This pricing looks very competitive. Many industry insiders believe that this price is very likely to be true, and it indicates that Mazda’s new car is coming.

First of all, let’s verify the authenticity of this car purchase invoice. According to the pictures released, the invoice date of this car purchase invoice shows August 16, which is more than a month earlier than the pre-sale time. Generally speaking, when a new car is launched, the car company will have a complete time to advance the process. For a joint venture car company like Changan Mazda, it is not surprising to agree on the price two months in advance. In addition, although sensitive information such as the invoice code is coded, from the information of the invoicing party and the "Changan Mazda Automobile Co., Ltd. invoice seal", this invoice is not fake. It is very likely that it was leaked internally. The invoice itself is quite reliable.

Since the EZ-6 made its debut at the 2024 Beijing Auto Show, it has quickly become one of the most talked-about models in the joint venture new energy sector. This is not only because of its modern styling, but also because it is the only option to provide extended range power in the joint venture B-class sedan market, filling the gap in the joint venture new energy vehicle in the field of extended range. Once the car was unveiled, it attracted extensive industry attention and social media heated discussions, becoming a hot topic of discussion among new energy car fans and potential consumers.

In terms of specific parameters, the Mazda EZ-6 has a body size of 4921mm (length), 1890mm (width) and 1485mm (height), a wheelbase of 2895mm, and a frameless door and hatchback design. This makes it visually modern and sporty. Although the appearance is more new energy, elements such as through-the tail lights and four round barrel lights on both sides still show the shadow of Mazda’s classic design.

In terms of power, according to the information currently exposed, the EZ-6 is available in two forms: pure electric and extended range, and adopts a rear-drive layout. The power parameters of the pure electric version are 190kW, while the extended range version uses the same 1.5-liter range extender, and the power parameters are exactly the same. In terms of battery life, the range of the pure electric version is 480km and 600km respectively, while the extended range version can achieve a long battery life of over 1300km with a single charge and a tank of fuel.

In terms of smart configuration, the EZ-6 is luxurious. The car is equipped with Qualcomm Snapdragon’s third-generation 8155 chip, equipped with a 14.6-inch floating center control screen, full LCD instrument cluster and AR-HUD head-up display., 180-degree panoramic chassis, adaptive cruise control, lane keeping assistance and automatic parking are all available. And there are luxury features such as Sony audio, 64-color ambient lights and zero-gravity seats that are rare in the same class.

Back to the price, from the above configuration can be seen, EZ-6 in the configuration has far exceeded the same level of joint venture models. As a joint venture pure electric intermediate car, compared to the same level of Tesla, the price of about 300,000, or the minimum price of Volkswagen ID7 227,700 yuan, EZ-6 pure electric version of 221,800 yuan pricing is very competitive.

In fact, according to Mazda’s past pricing strategy, the EZ-6 is expected to fall in the price range of 18-240,000 yuan. If the pre-sale brings some attractive policies, this new car will undoubtedly put great pressure on the joint venture new energy models currently on the market. Combined with such a pricing strategy, the market response of the EZ-6 will be very worth looking forward to.

It is reported that the EZ-6 will be available for pre-sale on September 28 and officially launched at the end of October. This time will undoubtedly be a tipping point, which will make all Mazda fans and fans of new energy vehicles eagerly await. At that time, not only will the final price of the new car be revealed, but also it will further test the market and consumer reaction.

Whether the EZ-6 can gain a foothold in the intense new energy market and become the darling of the next-generation joint venture B-class sedan market, we will wait and see. Welcome to share your views and expectations in the comment area, and maybe your predictions will become the wind vane of the industry.

Character Profile: Cai Xukun, born in Zhejiang in 1998, grew up in Shenzhen. In 2012, he participated in the program "Up! Youth" and first entered the screen. In 2018, he recorded the program "Idol Trainee" and debuted with the highest vote C (core position). After that, he released his first EP "1", creating a number of music records. Recently, he released the single "No Accidents", which quickly topped multiple music charts.

(Caption: At the end of January 2019, Cai Xukun was interviewed by Global People in Beijing.)

The conversation between Universal People and Cai Xukun began with a psychological test. The test is as follows: If you notice something peeking into your room outside your window, what do you think it would be? A. Monkey; B. Frog; C. Doll; D. Alien. Cai Xukun looked at the board for a long time and finally settled on D.

The answer was revealed. This was a stress test, and the option represented the biggest source of stress in the heart: aliens symbolize interpersonal relationships, you may want to avoid interpersonal problems, and sensitive you will be stressed by taking care of other people’s feelings. Putting down the question board, Cai Xukun paused and said, "D, it’s quite accurate."

Every moment you’re alone makes you stronger.

It is true that less than a year after his debut, Cai Xukun’s public awareness has increased exponentially, and the people around him, the people wh***ollow him, and the people who comment on him have swept in like a tide. In early 2018, a program called "Idol Trainee" made him famous, and since then "C" has become his distinct label. In the year since his debut, his works have been hotly discussed and noticed, and he is also a friendship ambassador for Zhongya (Jamaica), an ambassador for the 2019NBA Chinese New Year, and a spokesperson for the ******* Taiwan ****** Festival Gala. Recently, he launched a new song "No Accidents", which reached diamond sales on a music platform in less than 2 minutes. It can be said that Cai Xukun’s every move has become a hot topic in the public opinion field.

The positive side of this attention is that fans follow his positive image. Influenced by Cai Xukun’s personal donations and participation in public welfare activities, a large number of young people have participated in education and poverty alleviation, helping the public welfare construction of libraries, welfare institutions, and ecological forests.

However, the other side of attention is the ubiquitous social magnifying glass. It can be said that at the age of 20, Cai Xukun was caught in a storm of red and black almost overnight. Faced with these, Cai Xukun did not think about it. He also wondered whether his decisions were all right after going on stage and wrote songs and lyrics in the middle of the night, trying to use his creation to say something that cannot be said in daily life. When asked why Weibo always has so few words, he replied with four words: "Be careful with your words and deeds."

"[For the media] I was actually injured, and the reason for the injury was that I didn’t mean it, but I was misunderstood. These things make people cautious, so I used to feel like a hedgehog," Cai Xukun said.

Cai Xukun is a sensitive person. He was born into an artistic family, and many people in his family are engaged in art-related work. The family atmosphere has invisibly influenced his personal interests. Music has become Cai Xukun’s first important partner in life. Participating in various competitions since childhood, and then singing, dancing and acting have made his perception of the outside world much more delicate than his peers.

Sensitivity also comes from loneliness. At the age of 15, Cai Xukun went abroad to study and lived alone with a local family in the United States. "When there is no class, I will stay indoors watching movies and listening to songs. When I feel homesick, I will endure it."

In order to integrate into the local area, Cai Xukun used sports and music to make friends. He played basketball, joined the school team, learned to sing with the locals, and was exposed to all kinds of music.

Karl Lagerfeld, the fashion "Galeries Lafayette", once said: "If you want to create, loneliness is the best charger, and loneliness is victory." Lonely, people’s sensibility and reason tend to reach a certain peak. Alone in a foreign country, Cai Xukun began to try to write songs. Wearing headphones, he observed people on the street for inspiration. He described that period as "growth", whether it was mental or ability, a watershed had passed. "During that time, I learned that people should be able to tolerate loneliness and believe that every time they are alone is an experience that makes them stronger," Cai Xukun said.

In 2016, Cai Xukun returned to China to participate in a reality TV show and began to pursue his dream. However, what seemed like a glittering starting point was actually a more difficult journey.

(Picture: On January 9, 2019, Cai Xukun was awarded the China-Jamaica Friendship Ambassador and China-Jamaica Outstanding Young Leader)

Dream to sleep with me, if not realized, I will lose sleep

Before the reporter interviewed Cai Xukun, he was told by many colleagues that this is an extremely self-disciplined artist. The so-called "extreme self-discipline" means always tightening the strings and never letting up.

Seeing is believing. Our interview started in the background of a large-scale event. Before the interview began, Cai Xukun greeted each staff member, bowed slightly, and repeated "hard work". After the interview, we were about to leave, and Cai Xukun, who had already started to touch up his makeup and was ready to go on stage, suddenly stood up, bowed and thanked us, and didn’t sit down until we went out. The fellow photojournalists were surprised, and Lian said: "After working for so many years, this is probably the first artist to watch us leave."

"Every day when I wake up, I think about what I want to do today and what tasks I want to complete."

"Before going to bed every day, I will review today’s work, what has been done well, and what needs to be improved."

"I have to restrain myself and calm down. If I’m too impulsive, I can’t make music down to earth."

"I will never give myself too many presuppositions. If others put you at a higher starting point, you should spend more time practicing and becoming better, rather than enjoying the flowers."

****

In interviews, Cai Xukun often has such a precocious and introspective answer, saying: "I know I seem to be a little out of line with my age." Much of this "inconsistency" comes from his situation in the last three or four years. After entering the entertainment industry, Cai Xukun’s life has had a roller coaster experience.

In 2016, it can be regarded as the real starting point of Cai Xukun’s acting career. He participated in the competition, and during the recording of the show, everyone went to rest every day except sleeping and eating. He was still watching the stage replay, and the details of the problem were repeatedly corrected. He also participated in film and television dramas, but the script was rotten, and he was embarrassed to show it to reporters when interviewed.

The effort never stopped, but the harvest came slowly – for a while, Cai Xukun’s career was almost at a standstill.

At that time, some people advised him to stop making music and go to acting, but Cai Xukun didn’t think so. Recalling that time, he said that he did "the craziest thing", "that is, he never gave up and always insisted on music." The most difficult time, when he couldn’t sleep, Cai Xukun encouraged himself: "Dreams are something that sleeps with me. If I don’t realize it, I will lose sleep." It was also at that time that Cai Xukun completed the first published original single "I Wanna Get Love".

In January 2018, Cai Xukun took the stage of "Idol Trainee" with his own songs and received the first A rating on the show. But at the same time, his performance and styling were highly discussed. For him, it was all a battle of the backwater: "I have experienced not being recognized and not being cared for, so I have to put aside all the bad experiences and pressures before and start again. It is not a gamble, but it does take courage."

In the program group, Cai Xukun is a model worker who often practices dancing until the early morning, and the director comments that he is "not in a bad state"; when pressing his legs, he is "super hard" and "pressing to death", because "you can break through by being hard on yourself"; if the skin on his hands is seriously allergic, he hides his hands behind his back when the camera is photographed, "you must show everyone the best look"; he is too tired to sleep on the stage, "I don’t have time to feel homesick at all"…

Why do you fight so much? He wrote the reason in the song he participated in during the competition: Come here, everything is zero, and he strikes alone. He feels that because he has had and lost, he is skating on thin ice; and because he dreams and believes, he always insists.

On April 6, 2018, Cai Xukun made his debut in the C position of "Idol Trainee".

The quietness in life, the excitement in creation

On the first day of 2019, director Bi Gan’s new film "The Last Night of the Earth" was released, and Cai Xukun secretly went to the cinema to watch it. "I like it."

"This movie has been questioned a lot." The reporter discussed with him.

"But I think it’s not worth it to discuss whether it’s worth it or not, but more importantly whether you feel it. I like the details of how people get along in the movie, and the quiet and surging shooting method of the whole movie."

He loves a long shot in the movie, where the male protagonist slides from the mountain to the small town at the foot of the mountain on a cableway, and all the characters, stories, and actions are shot to the end. "I usually shoot things by myself, so I like longer shots, and I don’t like to cut them too much, because the long shot can observe the expressions of many characters or the current emotions, as if you are really following and witnessing the occurrence of the story, which has a kind of documentary feeling."

Cai Xukun likes this kind of literary and immersive film, and it is easy to calm down when watching it – quiet has become the most frequent word in our interviews. "This personality is probably related to family," he said. "When I was very young, I lived with my grandfather. He liked to write calligraphy and play musical instruments. I listened to old songs with him and watched him write. I felt very quiet." This atmosphere also cultivated Cai Xukun’s aesthetic.

Cai Xukun had a motto, "In the world of flowers and flowers, keep your heart still", which was enough to describe his state along the way. "There are all kinds of voices in the outside world, and all kinds of things are happening. I must remind myself to keep a quiet heart at all times to create and work."

In Cai Xukun’s opinion, only when he is calm can he think, and only when he thinks, can he know what he really wants. Therefore, after the competition, he did not strike while the iron was hot, but put aside a lot of exposure opportunities and variety shows, and spent time writing songs and recording. "As a singer, I should first make a good musical work, and then participate in variety shows to show more aspects of myself to everyone."

On August 2, 2018, Cai Xukun released his first original EP (mini album) "1" on his birthday. A total of three songs were written, composed and produced by him, and these three songs combined with Chinese and English are basically the summary of Cai Xukun’s road to fame. "I didn’t expect that I would be here, I lost my way, can you help me? The future of this road is uncertain." "The second chance is not easy, I know it very well, I never thought that things will remain the same, will there be an end?" "I want to sing to you in your ear, calling my name in the dark, you don’t need to bear all this."

Cai Xukun said that he regards creation as a storytelling process. Recently, he released the lyrical single "No Accidents", which is his own lyrics: "The night has slowly fallen, the moon is hiding, and I want to find stars to replace it." Speaking of the song, Cai Xukun said: "I personally think it is a more artistic work, and there will be some deeper things. I hope that through these works, everyone can see more different me." The quietness in life and the surging in creation are the states Cai Xukun hopes to achieve.

In fact, in Cai Xukun, there are many similar contrasts. For example, he once took out a crumpled plastic bag from his pocket before the performance, which was filled with accessories used on the stage, so he was laughed at by fans as "old man making pie"; he likes listening to Teresa Teng and Cai Qin, likes watching "Sleepless in Seattle", and the Empire State Building is still the most beautiful scenery in New York in his mind; he claims that there is an old soul living in his body, "My mother taught me that life must be simple"; he also wants to make a short documentary film for everyone to see how he has come all the way…

Another contrast is that he seems gentle and quiet, but in fact he is vigorous. When asked by a reporter from Universal People "if there is any unshakable principle in his work", he replied: "The principle is that I have to see everything before I can go out." For example, for a song, Cai Xukun once flew to South Korea to re-cut it overnight because he was not satisfied with the initial cut of the MV. "The first 10 seconds of intro (prelude), a full 4 hours of cutting". He has a strong desire to control music creation and stage performance.

Perhaps this desire for control comes from insecurity. As an entertainer, he has experienced ups and downs, and he knows that luck is not something that can be controlled and manipulated by humans. If you can’t even control your own work, it is too passive. So he said: "For me, music and stage are free and safe."

(Caption: Cai Xukun and director Dave Meyers at the filming scene of the "Wait Wait Wait" MV in November 2018.)

Cai Xukun said he was most afraid of three things: losing the stage, losing confidence, and losing IKUN (his fan nickname). "I’m not a particularly confident person, but when I have a lot of strength behind me, I will dig out that part of my confidence." One day, to encourage himself, he wrote a letter to himself, including one sentence: "Because I am no longer alone, I am no longer afraid to shine."

A sensitive soul and a determined will, quiet and ambitious, these are two sides of Cai Xukun’s body. Such a personality also allows him to be self-consistent in storms and controversies. Asked by a reporter from Global People how to relieve stress in the whirlpool of the entertainment industry, he replied with a slight joke: "Hold it in."

"I embrace everything, because time will tell," he said.

　　[Automotive World, New Car Booth] A few days ago, Audi Exclusive, the original customization department of Audi, announced the official picture of the customized version of the second-generation Q7. The main improvement of the new car lies in the appearance and interior.

　　The custom version of the Q7 is painted in Nerdo gray, while its hexagonal grille, front bar and door decoration, and roof rack are all painted in bright black, making the front face atmosphere of the new car similar to the family’s fastest 5-door, RS7. And the new car’s five-frame wheels are easily reminiscent of the third-generation Audi TT.

　　In the cockpit, the customized version of the Q7 is made of Wagner (Valcona) leather with apricot material. The word Audi Exclusive on the inside of the door indicates the identity of its customized version. At present, Audi has not announced the power parameters of the new car, and we suspect that the customized version will start from 3.0T.

Landmap, a homophonic "blueprint", symbolizes a beautiful plan and prospects. But since it announced its independence on June 26, 2021, Dongfeng’s high-end brand of new energy vehicles, "Landmap", is experiencing the transfer of the No. 3 person after 18 months in office, and sales continue to decline. It has even announced a high-profile learning of the direct-operated + experience store model of Tesla, NIO, etc., and is also transforming into a dealer franchise model. Since its establishment one year ago, Landmap has no "blueprint"?

As a subsidiary of Dongfeng Motor Group, Lantu announced its entry into the high-end new energy vehicle market in 2020, targeting Tesla, NIO, Ideal and other brands. But after experiencing a significant increase in sales in the second half of last year, it seemed to be lackluster, and it encountered Waterloo in the first quarter of this year.

Lantu Experience Store (Zhiliao Car Shooting)

In terms of sales, in the first two months of this year, Lantu’s month-on-month decline has maintained a continuous decline of more than 50%, and the company’s management has also changed. Lantu, which once insisted on "living for users", has now become a sales-only theory. This new energy brand under Dongfeng may have stood at the crossroads of high-end new energy vehicles, and the situation is quite embarrassing.

"Number Three" was transferred after 18 months.

In 32 years, the minister of the Dongfeng system left sadly

According to sources familiar with the matter, Lei Xin, the chief brand officer (CBO) of Lantu, who had served in the Dongfeng department for more than ten years, has been transferred at the end of March this year, and his position has been temporarily taken over by Lantu CEO and CTO Lu Fang.

Lei Xin’s departure, even within the company, seemed very sudden. "It was quite sudden and unexpected," a person familiar with the matter said. "The day before, Lei always had a meeting and deployed relevant work until late at night, and there was no abnormality."

Zhiliao Automotive found that this is another change of position since Lei’s new appointment at Lantu, only about 18 months apart from the last one.

Landmap executive team members: Dongfeng Company Deputy General Manager, Landmap Chairperson You Zheng (third from left), Landmap CEO and CTO Lu Fang (second from right), Chief Brand Officer Lei Xin (first from right), chief operating officer Jiang Tao (first from left) and Chief Financial Officer Shen Jun (second from left)

On July 17, 2020, Lantu held a press conference in Wuhan to announce the launch of the "Lantu" brand and enter the high-end new energy vehicle market. At this press conference, Lantu’s executive team also made its debut to the outside world. This time Lei Xin appeared as the chief brand officer of Lantu for the first time.

Zhiliao Automobile found that whether it was from this press conference or subsequent activities of Landmap, Lei Xin was ranked after You Zheng and Lu Fang, and could be called the "No. 3 person" of Landmap.

This executive, who is so important to Landmap, is a veteran with more than 30 years of experience in Dongfeng. As early as 1990, Lei Xin joined Dongfeng Motor Company as an engineer. Since then, Lei Xin has successively served as the head of the strategic planning department, general manager, and executive deputy general manager of Dongfeng Motor, Shenlong Motor, Dongfeng Infiniti and other companies. As of March 2022, Lei Xin has been working in Dongfeng for 32 years, which can be regarded as witnessing the rise and fall of an automobile manufacturing company.

According to Tianyancha data, from March 23 to April 2 this year, Lei Xin has stepped down from the positions of heads of seven companies, including "Landmap Sales and Service Co., Ltd. Chengdu Branch".

Perhaps one of the main reasons why it has not been widely reported in the industry is that Lei Xin currently has many related connections with Landmap. According to Tianyancha information, Lei Xin also holds important positions in 56 other companies, all of which are related to Landmap.

But it cannot be ignored that the sudden transfer of Lei Xin may be directly related to the dismal sales of Lantu in the first quarter of this year.

It has fallen by more than 50% for two consecutive months.

Only 8% of the annual target was achieved.

Or the main reason for the adjustment

According to the statistics of China Automobile, in the first two months of this year, the sales of Lantu increased by -53.36% and -52.35% respectively. Especially in February, the sales volume of the month was only 740 units, which was the second-to-last result after the mass production of its models, only better than the sales volume in the first month of August last year.

Landscape’s sales growth trend since August last year (Zhiliao Automotive Drawing)

It was not until March this year that Lantu’s sales resumed to more than 1,000 units, but this achievement was also unsatisfactory.

Data from the China Automobile Association shows that Landmap ranked only 13th in the sales of large SUVs in March, not only falling behind the ideal and NIO, but also losing the top 10 last year.

In 2022, Lantu called out the goal of "sales 46,000, production 48,000", which is even more than 3 times that of last year (13,000), but as of the first quarter of this year, the production and sales of Lantu’s first model, Lantu FREE, were 6044 and 3693 respectively, and the completion of production and sales was only 12.59% and 8.03% of this year’s target.

This is a very obvious gap with direct competitors NIO ES6 and Ideal ONE. In the first quarter of this year, NIO ES6 sales were 5064 units, and Ideal ONE sales reached 11,034 units. The sales volume of Lantu FREE in the first quarter is less than the sales volume of the two direct competitors in March.

It can be said that Lantu is gradually falling behind in the domestic mid-to-large SUV market with fierce competition. This may also be one of the important reasons why Lei Xin, as the direct person in charge of market brand, sales, innovation ecology and commodity planning, failed to achieve the expected goals in the first quarter and was transferred away.

The growing gap in sales with its rivals has forced Lantu to transfer executives. This may just be a trigger for Lantu’s strategic adjustment, or a microcosm of the continuous struggles of this new energy brand owned by Dongfeng.

Direct sales to franchise,

Is "living for users" a slogan or a real innovation?

According to Zhimiao Automotive, Lantu is currently recruiting franchisees, trying to share its huge marketing costs in the way of franchises, and quickly expand its channels. This seems to be another major adjustment in Lantu’s strategy along with Lei Xin’s transfer.

Lantu Beijing Experience Store

(Located in Taiyanggong Kaide Mall, Chaoyang District, Beijing, photographed by Zhiliao Automobile)

"Dongfeng Motor has no shortage of funds. What it lacks is top-level design, strategic determination and the determination of leaders. The system and mechanism have not been properly managed, so whether it is fuel vehicles or new energy, Dongfeng Motor cannot do it," the media quoted senior Dongfeng officials as saying.

Behind the personnel turmoil and the adjustment of the direct sales model, it seems that Dongfeng has compromised with Lantu in the embarrassing situation of continuous decline in sales, but this cannot help but raise doubts: Lantu, which "lives for users", is an empty slogan or a real innovation?

At the beginning of its establishment, Lantu claimed to "live for users", positioning "to provide users with a high-end smart electric experience with zero anxiety".

However, whether it is the official launch of Lantu or its product performance over the past year, it seems that there is a lack of innovation, but it is mainly based on following the trend.

According to some media, at the July 2020 press conference, Landmap announced that it would adopt an innovative business model and organizational mechanism to address the six major anxieties of users about electric vehicles, but how to innovate the business model and organizational mechanism and how to solve the anxiety of users were not introduced.

And when Ideal, NIO and other new domestic car-making forces are showing their leading three-electric technology and driverless strength to users, Lantu can only shout "user-centered", and use "new car-making strength" to Pengci "new car-making forces" in words and words.

In the product design of Landscape, there is also a lack of sufficient sincerity to impress users. The first car Landscape FREE actually has a very similar design and positioning to the ideal ONE, but Landscape FREE is not only released more than two years later than its competitors, but also has a more obvious gap in various configurations (for example, the ideal ONE body is larger, the pure electric battery life is 48 kilometers longer than Landscape FREE, and the battery is also higher), while the price of the two cars is almost the same (the ideal ONE starts at only 10,000 more expensive than Landscape FREE).

From positioning to product design, Lantu’s sales decline is no accident. Behind it is the clumsiness and rigidity of a state-owned auto giant’s transformation into an automotive technology company. It also appears to be reflected in Lantu’s executive style.

You Zheng, Deputy General Manager of Dongfeng Company and Chairperson of Lantu

According to the data, the senior management team of Lantu and the deputy general manager of Dongfeng Motor in charge of Lantu, You Zheng, all have obvious professional backgrounds in FAW Group or state-owned enterprises.

"From the perspective of the executive team, the first is very traditional, there are no talents from internet companies and technology companies. The second is that most of them are back-office managers and have no experience as traders," said one securities firm analyst. "[Landmap] is more like a technology company on the surface."

And Lei Xin, who had experienced many Dongfeng companies and was a "generalist" in marketing, sales and strategy, was now transferred, which seemed even more surprising. "How does it feel that the person who really does things has become the blame man," an insider lamented to Zhiliao Auto.

At present, the biggest problem facing Landscape is how to increase sales, but if you give up users and innovation for sales, this may be the practice of "losing watermelon and finding sesame seeds".