Every reporter Shu Dongni, every intern reporter Huang Hai, every editor Liang Xiao　　　　

The public opinion storm caused by 79 yuan Huaxizi’s eyebrow pencil has not stopped.

On September 14th, some event-related entries, such as "Netizen explodes Hua Xizi’s five makeup brushes for 919 yuan", "What eyebrow pencils are more expensive than Hua Xizi’s" and "Yu Meijing’s powder rose by 320,000 a day", were posted on the hot search, which triggered a total reading volume of over 200 million times.

Consumers who questioned the price of Huaxizi poured into traditional Chinese beauty brands with more cost-effective performance. Since September 12, brands such as Bee Flower and Yumeijing have been on the hot search in turn, becoming the "new favorites" chosen by consumers.

In the transformation from "online celebrity" to parity, there may be a consumption trend that cannot be ignored — — It seems that the first generation of online celebrity beauty brands represented by Hua Xizi and Perfect Diary can’t be sold in Amoy’s base camp. According to the data of the third-party research report, the reporter of national business daily found that the total GMV of Huaxizi had a high year-on-year decline for several months since December last year on the Alibaba platform, the base camp where Huaxizi started.

"It has never been used, and the price/performance ratio is average." Yemeng, who lives in Foshan, Guangdong Province, bought Hua Xizi’s makeup remover, cosmetic eggs and eyeliner two or three years ago.

For yemeng, who didn’t have a job at that time, the singer Charlie was the only reason for her to buy Hua Xizi. She was a hardcore fan of Charlie. "In fact, even if I knew that Charlie had become a brand friend, I hesitated for a long time before buying it, because I knew that it was low in cost performance, mainly in marketing. So I didn’t buy its ace product, but bought something I thought I would use. "

When it comes to lipstick and honey powder with a "good" reputation, yemeng, who has always been careful in skin care, bluntly said: "Honey powder lipstick is a bit ‘ Wrong species ’ … …” Yemeng’s experience is not unique. On social media such as Weibo and Xiaohongshu, there are many discussions about the quality and price of Huaxizi.

On September 13, the related terms of Hua Xizi’s eyebrow pencil were more expensive than gold on the hot search.

Taobao platform shows that the price of Huaxizi Shouwumei chalk in Huaxizi’s official flagship store is one replacement in 89 yuan, with a net content of 0.08g. After conversion, the average price per gram is 556.25 yuan, which is nearly 20% higher than the latest published unit price of gold in China and Shanghai Gold Exchange.

Image source: Weibo @ Hua Xizi Florasis

Is Huaxizi expensive?

"The price of Huaxizi is in the upper-middle price range among domestic products (beauty products)." On the afternoon of September 14, a person who was responsible for the live broadcast of a domestic brand e-commerce told reporters. However, the person also said that when calculating the price of eyebrow pencil, consumers should also take the replacement into account. Take the price of Hua Xizi’s live broadcast room in Li Jiaqi as an example. 79 yuan buys one and gets two replacement clothes, with an average price of 329.17 yuan per gram.

Compared with mainstream makeup brands on the market, the unit price of this eyebrow pencil of Hua Xizi is in the upper-middle level of the industry. In fact, entering the mid-to high-end market has always been the business goal that Hua Xizi is laying out.

According to several authoritative sources, Hua Mantian, the founder of Hua Xizi, once bluntly said: "For a long time, the high-end market of China cosmetics has been monopolized by international brands. But today, many products of Huaxizi have cut into the middle and high-end price belt and achieved certain success. "

However, for price-sensitive consumers, domestic beauty products with rising prices seem less attractive.

According to the latest research report of China Merchants Securities, in the nine months from December 2022 to August this year, the monthly GMV (total turnover) of Huaxizi products on Ali platform only increased in three months. In December 2022 and January 2023, the overall GMV of Huaxizi on the Ali platform dropped by as much as 45% and 56%.

Not only Hua Xizi, but also the perfect diary that ran out almost at the same time as Hua Xizi has a similar situation — — In the past nine months, the GMV of Perfect Diary on Ali platform has declined year-on-year almost every month.

The trend of pressure may have appeared in 618 last year. According to the research report of Guoyuan Securities, during the period of June 18, 2022, the brand growth rate of Huaxi Zi failed, with a drop of 41%.

On the afternoon of September 14th, the reporter sent an interview request to Hua Xizi on the issue of sales volume. As of press time, the other party has not responded.

"The research data is also biased. As far as I know, there is more than one channel for brands now. Taobao, Shake (sound), Fast (hand) and Little Red Book all need marketing costs. Brands may focus on Taobao at this stage. If other sales channels perform well, they may focus on other channels (such as marketing costs). Brands don’t want to be monopolized by the platform, making themselves very passive. "

On the evening of September 14, an e-commerce industry practitioner bluntly told reporters: "To be honest, we don’t know whether the sales volume of the brand is rising or falling, because the industry of live e-commerce may find many anchors to bring the goods, and all the sales data are in the hands of the boss or the corresponding merchants’ meeting knows that the company’s data has a wall."

However, in Wang Kai’s perception, the overall beauty is indeed on the decline in the past two years.

Wang Kai had previously worked as a "friend" in the head live broadcast room. He analyzed to reporters: "One is because there will be more new products of beauty, and now both domestic products and big brands are actually rolling … … For domestic products, it is more powerful in cost performance, but many of them have no brand power to support, so if it is not a very classic product, its product life cycle will be shorter. "

"Now it doesn’t cost too much to build a brand and make a product, so it won’t have long-term vitality."

It is not difficult to make products, and marketing has become the "number one project" of the brand. In the process of industry involution, the live broadcast room of the head anchor still has great appeal to domestic beauty brands.

Everyone is criticizing Hua Xizi, but almost all brands want to be Hua Xizi. Since I started to contact Li Jiaqi Live Studio in 2018, in just five years, Huaxi’s revenue has achieved a leap from tens of millions to billions.

"Lick" — — Wan Qing, who was in charge of the live broadcast of a domestic beauty brand, used this word to describe the company’s dependence on the head anchor. Wan Qing’s brand has appeared in many popular variety shows, but its dependence on the head anchor is not much different from that of small brands. "Sometimes it is a loss, because self-broadcasting is not necessarily so good."

Wan Qing told reporters that the cooperation between his brand and the head anchor often adopts the model of pit fee plus commission. Wan Qing recalled that the price of cooperation with a head anchor at that time was about 300,000 to 400,000 pit fees, plus a certain percentage of commission. "There is also a molecular parent link. If it is a parent link, it is more links, and it will be more expensive."

Wang Kai provided a set of data to the reporter. In the beauty industry, there are two main ways to cooperate with the live broadcast room. One is a pure maid, which is about 30% ~ 50%; The second is the pit fee plus commission, but the commission is probably between 30% and 50%, depending on the cooperation rules between the product and the anchor. "If you are like the previous top anchor, his commission will not be lower than 40% or 50%."

Image source: Weibo @ Li Jiaqi Austin

In the face of such a high proportion of commission, why are brands looking for goods in the live broadcast room still "endless"?

"Live broadcast is a must for domestic beauty."

Wang Kai gave a view similar to Wan Qing’s. He thought there were two main problems: exposure and transformation.

"If you have a deep cooperation with the head anchor, the head anchor will give you a video, and its broadcast volume may reach several million, which is equivalent to your exposure of several million in the whole network; If there is a super head anchor, there may be tens of millions in one game, which means that your product has tens of millions of exposures. " In terms of transformation, "a small-headed anchor, if it sells well, will bring you an output of about one million. Although you said that you paid a commission of 30% to 40% to this anchor, you still earned it."

In Wang Kai’s view, the brand’s choice of head anchor has hidden benefits. "First of all, this is an increase in exposure. There is no way to calculate the income, but it is indeed a relatively large hidden income. If Tik Tok has these exposures on Taobao, it will correspondingly increase the search volume of keywords on Taobao … … After the product goes on the market, there will be more things to consider, which will definitely be much better than yourself.

Cover image source: vision china -VCG41N171299989

When I looked up at U9 and walked out of the stage in a dancing posture, I knew it was unusual. On April 10th, BYD released the cloud chariot system for new energy vehicles, which was specially created for new energy vehicles to improve driving quality. Among them, there are four sets of body control systems with different characteristics, including Yunqi -C, Yunqi -A, Yunqi -P and Yunqi -X, and different systems will be set for different models.

In terms of interpretation, the term "chariot" means a multi-person assisted push cart, which describes the state of the emperor’s trip in that year. However, in BYD’s technical system, Yunchariot represents different functional contents under the same platform structure, so it has different classifications. This setting is similar to luxury brands that pay attention to driving, such as Mercedes-Benz magic carpet, Audi’s intelligent attitude stabilization system, Land Rover all-terrain feedback system and Porsche PDCC system. Today, I will share their differences with you.

In the new energy era, vehicles will pay more attention to the functional applications such as three-electric technology and assisted driving, and the demand point for driving itself will become weaker. Therefore, for vehicles with higher overall load than traditional fuel, efforts in body control system are the place to open the gap between brands.

Pure electric vehicles can better achieve the 50:50 gold counterweight because the batteries are evenly distributed at the bottom of the vehicle. However, due to the high quality of the overall equipment, the inertia generated during driving will be greater, and the requirements for suspension damping will be higher. At the same time, according to the characteristics of different vehicles, the differences in control systems also make the vehicles have different performances.

The four systems have special targeted uses.

First of all, Yunxiao -C, which can be simply considered as a suspension system with variable damping adjustment, can adjust the hardness and damping effect of the suspension according to the feedback of road conditions by means of electronic dampers. This system is relatively rudimentary, and many models with torsion beam dependent suspensions will have similar systems to adjust the comfort of the suspension. At present, BYD Han is equipped with it, which can provide better damping effect.

Yunqi -A adds an air suspension, which can realize the soft and hard adjustment of the suspension and adjust it according to the actual demand, which is also the common point of air suspension. However, one thing is special. In the process of high-speed steering, an airbag is added to the flank positions on both sides of the bucket seat, which can be inflated according to the change of speed and steering angle, so that passengers can effectively offset the lateral thrust during the shift of center of gravity, and the direct effect is to make passengers sit on the seat more stably.

The cloud chariot -P is set for looking up to the U8 hard-core SUV. It is mainly divided into three contents, the first is the adjustment range of up and down height of 200mm, which makes the vehicle have stronger passability. Secondly, it is able to have stronger compression resistance and cushion the specific impact caused by the height difference. Finally, the most important thing is to have a longer suspension stroke, which can make it closer to the road surface when passing through the undulating road surface to avoid suspension. At the same time, it can realize the dynamic balance of the vehicle by four-wheel linkage and achieve the same height of the four wheels.

Finally, it is the strongest cloud -X, just like looking up at U9 at the beginning. As a super-running model, more attention is paid to handling, especially in high-speed dynamic driving texture. The active anti-roll bar can be adjusted moderately by combining with the road surface perception software, so that the included angle between the vehicle and the ground can be tracked more perfectly and the vehicle can be driven closer to the ground.

As mentioned above, Yunqi system can adjust different driving dynamics around cars, SUVs and even sports cars. It is targeted and differentiated, and it can be adjusted and adapted according to the driving conditions of different models. What are the differences from the familiar Mercedes-Benz magic carpet, Audi intelligent attitude stabilization system, Land Rover all-terrain feedback system and Porsche PDCC system? What I have concluded is that, on the one hand, the hardware is diversified and has different configurations according to different models, and it will not go all over the world like other systems. On the other hand, according to the computing power of the cloud, we can combine the road conditions and the data collected by the algorithm to simulate the suspension damping effect that changes according to driving habits. This is a process of continuous learning and optimization.

Say, where are the system characteristics of other brands?

First of all, the magic carpet of Mercedes-Benz is called the magic body control system. Through the "road scanning camera" located at the windshield, the road conditions within 15 meters in front of the vehicle and above 3 mm in ground height can be pre-scanned. When the road surface in front is monitored to be undulating, the magic body control system will automatically change the hydraulic oil quantity of the hydraulic tappet in suspension, and at the same time, it will be integrated with many sensors, calculation actuators and air suspension.

The core of this is predictability, which can perceive the road condition in advance and adjust it, instead of passively reacting when the vehicle drives to the corresponding road section. This configuration is unique to luxury models on Mercedes-Benz S-Class models.

Audi’s intelligent attitude stabilization system, as its name implies, can provide a more stable body driving posture. This system can increase or decrease the load of each wheel through the motor according to the road condition, so it can actively adjust the chassis position no matter what driving situation. In comfort+mode, the intelligent attitude stabilization system can use the tilting function when driving in corners, and can adjust the body posture to reduce the lateral acceleration of passengers.

When entering the curve, the intelligent attitude stabilization system will raise the car body on the outside of the curve and lower the car body on the other side, so that the deviation between the vehicle and the curve is controlled within 3. When driving in a straight line, the intelligent attitude stabilization system can provide buffer compensation for the pitching motion of the chassis, which makes the car body more trackable during driving.

In the field of cars, what Yunqi -C and Yunqi -A have in common with Mercedes-Benz magic carpet and Audi intelligent posture stabilization is that they can adjust the damping adaptively to improve the comfort, but Mercedes-Benz has better foresight and can simulate the road conditions in advance, which Yunqi can’t compare with.

Compared with Audi’s intelligent posture stabilization, Yunqi did not adjust the posture of the whole vehicle, but only simulated the corresponding feelings on the seat, which is a fundamental difference. After all, it has nothing to do with the dynamics of the whole vehicle.

In addition, for luxury models, Land Rover ATF system needs to manually select the corresponding mode system for proper allocation. The changes are the response speed of the engine, the acceleration slip regulation and the difference of the dynamic stability system of the car body, which can have more obvious effects on fuel vehicles.

However, compared with BYD’s Yunqi -P, it is developed around new energy vehicles, which can achieve a more accurate ratio of power output and four-wheel independent operation, which perfectly solves the problem that pure electric vehicles have no mechanical differential, can achieve four-wheel different speed differences, and has better effects on the ability to get rid of difficulties and the adjustment of suspension stroke.

Finally, Porsche’s PDCC, whose core is the active anti-roll bar, can actively adjust the speed between different wheels when cornering, improve the grip of the inner wheel, and compensate for the difference, so that the vehicle has better tracking performance during cornering, and will not be out of control because of the influence of speed and corner angle, thus restraining the roll and improving the cornering speed.

From this technical point of view, BYD’s Yunqi -X system imitates such functionality, which can monitor the dynamics of wheels from time to time. At the same time, it is more evolved than Porsche PDCC in that it is equipped with a laser radar and can realize four-wheel independent operation at the same time. This is the reason for the frog jump.

Conclusion:

The different module functions of the cloud-chariot system can be used for different vehicles and different scenes, which can be said to be very targeted. Compared with the system provided by luxury brands to improve driving quality, it is very similar in functional attributes and effects, and the only difference is that it is aimed at new energy vehicles.

The value of luxury brands lies in providing luxury experience and more comfortable riding experience, which is the ultimate goal of all research and development of advanced suspension systems. However, Yunqi has mastered the core contents of luxury brands at present, and at the same time, it can be said that the innovation in the field of new energy is more advanced.

When others are still thinking about how to improve their sense of science and technology, BYD still returns to the original point and focuses on the driving quality itself. This consideration shows that BYD has begun to understand cars.

　　[Official map of new car in car home] Recently, we obtained the interior picture of (|) from BYD official. The new car will be built on BYD’s brand-new DM-i platform, and the Xiaoyun-plug-in special 1.5L high-efficiency engine will be the first to be mounted on its model. The appearance of Qin PLUS will follow BYD’s classic "Dragon Face" design language.

　　In terms of interior, the new car adopts the embracing cockpit design, and the central control design is biased towards the main driving side. With the simple lines of the center console, the whole car is very layered. At the same time, the car is also equipped with a suspended LCD instrument+a suspended large-size central control panel, and with a three-spoke flat-bottomed multifunctional steering wheel, its overall sense of science and technology has been well improved.

　　At the same time, the overall color of the interior of the car adopts the color matching style of clouds and blue, just like the clouds walking in the blue sky, which is advanced and comfortable. With the colorful ambient lights in the front row, the cockpit is filled with sports texture. In addition, the body-oriented sports seat is ergonomically designed, which has a strong sense of wrapping, and the texture of red and white stitching is embellished to better reflect the sense of sports. In addition, BYD Heart central control area presents a simple and avant-garde style, which shows the aesthetic way of Qin PLUS as a whole.

　　BYD Qin PLUS is BYD’s latest leapfrog compact car product, and its front face incorporates brand-new design elements based on the design language of "DragonFace". The larger front grille of "Dragon Mouth" and the newly designed "Dragon Armor" bring strong sensory impact. At the same time, the combination of the heavily pressed front and the four three-dimensional lines on the hood creates a visual effect of diving. Its headlights and daytime running lights make the new car look very energetic.

　　　The side lines of the car body are smooth and full of lines, and with a plurality of spoke aluminum alloy wheels, the sense of movement is enhanced. The horizontal lines and downward curved design of the tail widen the overall visual effect, and the through taillights are more recognizable, and the slogan above the taillights has also become the latest design font.

　　BYD said that DM-i super hybrid technology is the core weapon of Qin PLUS. It is reported that Qin PLUS is equipped with a hybrid system consisting of a 1.5L naturally aspirated engine and an electric motor. The official said that the thermal efficiency of this 1.5L engine can reach 43%, and it also has Atkinson cycle, high compression ratio of 15.5, EGR exhaust gas recirculation system and split cooling technology. Without electric drive, the engine fuel consumption is 3.8L/100km.

Editor’s comment:

　　　It can be seen that Qin PLUS is positioned as a stylish and practical family car, but on this basis, BYD also hopes to let the new car release more features, such as simple but not simple design, ultra-low fuel consumption, etc., in order to meet the needs of users in terms of quality, cost performance and face value, and attract more potential consumers. Therefore, if its final pricing is close to the people in the future, it is expected to have good product sales. (Text/car home Zhouyi)

A few days ago, Mercedes-Benz released a video about EQG, from which it can be found that the new car has the function of tank turning around. The new car is a pure electric version of Big G, and its appearance is consistent with that of Big G as a whole. It is reported that the new car will be officially unveiled in early 2024. What are the highlights of this car? Let’s take a look at it with the car brother!

The most striking thing this time is that the new car is equipped with four drive motors. Officials say that the new car is also equipped with an independent front suspension and a rigid rear axle specially developed for electric vehicles. Its main function is to control the wheels on both sides to rotate in different directions, so as to realize a form similar to tank turning, which is officially called "G-turn". From the officially released video, we can clearly see that the new car shows the function of turning around the tank, which can realize the original circle.

The tank here turns around, which may not be unfamiliar to users who are familiar with off-road. Simply put, it turns around in place like a tank. This function is mainly to reduce the turning radius of the vehicle in order to improve the passing performance.

In the appearance part, through the exposed video, we can find that the appearance of the new car is basically consistent with the fuel version of G-class. The overall appearance still looks hard and rough, and the headlights on both sides adopt retro round design.

On the side of the car body, the body lines of the new Mercedes EQG are rough, which highlights the domineering of the new car. The overall shape is still the same as the big G, and there is no difference. If you don’t look carefully, you may not be able to see that this is a pure electric vehicle.

In the rear part of the new car, a bare spare tire is hung outside the rear of the new car. This design is also a classic shape of off-road vehicles, and it also follows the side door design of Mercedes-Benz G.

In terms of power, it is understood that the new car will be equipped with a silicon anode battery, which can increase the battery density by 20%-40%, mainly to allow the car to save more energy in the same space, which can effectively alleviate the battery life problem to some extent.

For off-road enthusiasts, Mercedes-Benz G can be said to be their own "dream car", but the high price has dissuaded many people. Due to the influence of electrification, Mercedes-Benz G has to make corresponding changes, which shows that Mercedes-Benz EQG came into being. Generally speaking, the new car, as an electric hard-core off-road vehicle, has shown everyone the function of turning around the tank and realizing the original circle, which must be very attractive to everyone.

The question is coming. What do you think of the in-situ U-turn function of the new car? Leave a message in the comment area and discuss it with your brother!

Editor: sunny day

　　From September 30th to October 3rd, the performance version of Shanhai Gun, off-road gun, artillery and other heavy vehicles of Great Wall Gun, together with powerful vehicles such as Tank 300 and New Haval H5, formed the largest off-road corps, appeared in the "Alashan Heroes’ Club 2023", and gathered with users in the "Great Wall Motor Off-road Base" to make friends with cars and stroll in the sand sea.

　　As the leader of pickup trucks, the All-round Family of Great Wall Gun built the pickup truck culture base camp in China with its strong off-road strength, which ignited the off-road pickup truck dream in users’ hearts and led the pickup truck culture to leap upward.

　　Great Wall Gun Full Performance Familygo on an expedition/a campaignAlxa Write the lofty sentiments of galloping in the desert

　　During the event, the full-performance family models of the Great Wall Cannon were all unveiled, and all over the mountains were Great Wall Cannons. They galloped with users in the vast desert and reveled under the vast starry sky, presenting a "performance pickup truck feast".

　　As the leader of pickup truck culture and the leader of users’ co-creation, Great Wall Gun insists on creating user brands with users and empowering pickup truck culture. This Alashan Heroes’ Club is another user-created event after the fourth anniversary of the Great Wall Gun brand ushered in the 500,000-vehicle assembly line. This year’s Heroes’ Club will not only include cross-country events such as Arnaudas U2 Desert Championship, Great Wall Cup T3 Challenge, Artillery League Cup, but also activities such as users’ wave play and modification exhibition, cross-country training camp, light luxury camping in Shanhaiying, desert concert, etc., to play with users and be wild together.

　　Great Wall Gun’s all-round performance family not only demonstrated its outstanding performance and leading technology, but also conveyed the spirit of freedom, passion and adventure to users, experienced the fun of "wild" together, and wrote down the lofty aspirations of galloping through the desert.

　　The brand strength of Great Wall Gun has been recognized by the market and trusted by users. At present, the Great Wall pickup truck has been the first in sales for 25 consecutive years, and the global cumulative sales volume has exceeded 2.45 million; From January to August this year, the Great Wall pickup trucks sold a total of 135,477 units worldwide, up 7.3% year-on-year, and the domestic terminal market accounted for nearly 50%. For every two pickup trucks sold in China, one was the Great Wall, leading the pickup truck category value in China to jump upward.

　　Bigger, stronger and more luxurious Shanhai cannon performance editionStage the ultimate performance aesthetics

　　In this "2023 Alashan Heroes’ Club", the performance version of Shanhai Gun started the first test in the desert at the same time, showing off the hard-core off-road strength, and won unanimous praise from the media and user representatives in terms of luxury off-road configuration and long-distance crossing comfort.

　　Shanhai Gun Performance Edition is based on the world’s leading intelligent professional off-road tank platform, which perfectly integrates hard-core off-road and intelligent luxury, and redefines hard-core off-road pickup trucks with bigger, stronger and more luxurious hard-core strength.

　　The design concept of the performance version of Shanhai Gun originated from the aggressive spirit of China culture "erin brockovich". The exclusive body color of "Golden Armor" symbolizes the cross-country spirit of courage to challenge and constantly break through. Yellow sand wears golden armor in hundreds of battles, and it will never be returned without breaking Loulan. The whole vehicle body is close to the full-size pickup truck. Thanks to the design of shortening the rear suspension, increasing the wheelbase, widening the wheel track and optimizing the shock absorption arrangement, the proportion of the vehicle body is more coordinated, and the driving space is more spacious, bringing a space feeling like first class.

　　Shanhai Gun Performance Edition is equipped with the only and most powerful domestic 3.0T V6 engine, matched with 9AT transmission, and comes standard with silicone oil fan with better heat dissipation performance, surging power and always on-line; Standard Borgwarner 4A+MLOCK intelligent four-wheel drive system, equipped with front and rear axle electronically controlled jaw differential locks, to create a real "three locks" in the hearts of off-road players, and equipped with up to 9 all-terrain modes, all-weather, all-road, all-scene off-road needs can be handled freely, showing the ultimate off-road driving pleasure and charm. The original factory is equipped with millions of off-road equipment, such as front and rear metal bumpers, metal side pedals connected to the frame, 18-inch off-road AT tires, K-MAN nitrogen shock absorption, 12,500-pound T-MAX winch and other hard-core equipment, which saves users the troubles of licensing, going on the road, annual inspection and after-sales, and brings amazing new off-road play.

　　Highlighting the intelligent experience and high safety performance of the vehicle, Shanhai Gun Performance Edition also gives the optimal solution of off-road+intelligence, with L2-level high-level intelligent driving assistance, which can realize ACC adaptive cruise, intelligent cruise, AEB automatic emergency braking, lane keeping and other functions, giving the pickup a more intelligent and humanized experience with technology.

　　It is reported that the performance version of Shanhai Gun will expand the experience of users and the media in mid-October, and start the national pre-sale at the same time. It will be listed in the fourth quarter of this year, with a price of less than 300,000. I believe that with the hard blessing of the performance version of Shanhai Gun, we will be more free, more calm and more extreme in pursuing the mountains and seas in our hearts.

　　The Great Wall Gun created the off-road pickup truck culture that belongs to China people alone, so that off-road is no longer a hobby of a few people, but a lifestyle of more people. Great Wall Gun will continue to adhere to category innovation, continuously iterate and consolidate the full-performance family product matrix, so that more users can enjoy a new way of off-road life.

Early this morning, Wang Hua, general manager of the public relations department of Xiaomi Group, released the ultimate rumor about Xiaomi Automobile on the social media platform. Wang Hua said that in the past two days, rumors have been made three times to clarify the price P chart of Xiaomi Automobile.Today, the rumor is finally dismissed. Until the official Xiaomi automobile product launch conference is over, all the information and posters with Xiaomi automobile version and price are fake..

Wang Hua also said that there can be no price and policy before the official release. Don’t believe the so-called insider rumors, no one knows the real price, or even the official release time, because everything has not yet been determined.

Things to review:

Regarding the price of Xiaomi car, at the Xiaomi car technology conference held on December 28, 2023, Lei Jun, the founder of Xiaomi Group, explained the performance of the first car SU7 of Xiaomi and said firmly: "So don’t shout 99,000 (referring to the pricing of Xiaomi SU7), it is impossible!" Lei Jun further said: "Anyone who has this kind of performance and configuration will get more than 400,000! Therefore, there is no need to talk about 149,000, but we still have to respect technology! "

On January 2nd, Lei Jun said that Xiaomi SU750 had no rivals within 7.5 million and rushed to Weibo for hot search. On the same day, Lei Jun wrote on the social media platform, "Xiaomi SU7, who is competing with the same file?" . In the comment area of this article in Weibo, some netizens commented, "Without the price, I don’t know who is in the same file. Mr. Lei will give the price quickly and want to buy a car for the New Year."

Subsequently, Lei Jun replied to this comment, "Is there an opponent within 500,000?"

Xiaomi public relations rumors three times in two days.

Recently, some people have made a price poster similar to Xiaomi’s official style, which indicates that the pre-sale price of Xiaomi SU7 rear-drive standard version is 99,000, and the pre-sale price of Xiaomi SU7 four-wheel drive Max version is 599,000.

In this regard, Wang Hua, the head of Xiaomi’s public relations, denied rumors on the social media platform on the 3rd. These pictures were fake at first glance. "Not only is the font wrong, but there is no metric mark, and the screenshot of official website is directly P".

After the rumor was rumored on the 3rd, a poster picture of the scheduled opening of Xiaomi SU7 was circulated on the Internet. This time, the picture was made very realistically, with many details, but unfortunately it was still fake.

Wang Hua, head of Xiaomi’s public relations, said: "Everyone’s expectations have been received, and the rhythm of a daily picture is unnecessary. When it is officially released, everyone can see it at a glance."

Why is Xiaomi car difficult to "price"?

Nowadays, the pricing of Xiaomi SU7 has become a mystery, and it has also earned enough attention.

According to national business daily, according to Pang Rui, a well-known brand expert and founding partner of Zhansheng Communication, this may be a "test water" for Xiaomi Automobile in pricing. "So far, for the pricing of Xiaomi SU7, Xiaomi is more denying the price circulated on the Internet, without giving any positive hints. Perhaps this is also a pricing test strategy, that is, by observing the market’s public opinion feedback on different rumored prices, Xiaomi can constantly correct the price and gradually form the final pricing in the process. " He said, "Xiaomi has denied the three prices of 99,000, 149,000 and 599,000, which also shows that Xiaomi SU7 will not be positioned in the low-end or luxury car market, but is more likely to choose the middle and high-end market."

Whether it is electronic products such as mobile phones or home appliances such as televisions, millet products are often known for their cost performance. When Xiaomi turned to the car track, many people also expected its first car, especially in terms of price, hoping that it could maintain the brand tonality of "high cost performance".

Some netizens speculate from the current automobile market that the minimum starting price of Xiaomi automobile may be between 200,000 yuan and 300,000 yuan. At the same time, it is reported that Xiaomi SU7 Max needs to be sold for more than 330,000 yuan to achieve breakeven.

According to China Net Finance, Liang Zhenpeng, a senior industrial economic observer, said that Xiaomi’s pricing was not announced, which may be a decision made by considering various factors. "On the one hand, it takes a long time for a car to go from PPT to commercial mass production, and then to improve the yield to meet the standards of product quality, process performance and other technical parameters. For Xiaomi, the cost is temporarily difficult to determine, so the price has not been disclosed yet; On the other hand, in the process of R&D and manufacturing, Xiaomi’s automobile products will continue to be iteratively updated, and the cost will continue to change, thus affecting the final pricing. "

How much do you think Xiaomi will sell?

Upstream news is integrated from Sina Weibo, Zhongxin Jingwei, China Net Finance, national business daily, etc.

Editor: Yang Hong Editor: Zhou Shangdou Audit: Feng Fei

1. The US House of Representatives voted to launch a formal impeachment investigation against President Biden.

On December 13th, local time, the US House of Representatives decided to launch a formal impeachment investigation against US President Biden with a vote of 221 in favor and 212 against. The contents of the impeachment investigation include: whether Biden used the policy to improperly benefit from the foreign business transactions of his son hunter biden and other family members; Allegations of undue delay in the investigation of hunter biden’s tax crimes by the US Department of Justice. The impeachment charges will also be handed over to the US Senate, and relevant investigations will continue until 2024. (Voice of China, Central Radio and Television General Station)

2. Beijing adjusts and optimizes the purchase policy: the down payment ratio of the first suite is reduced to 30%.

Beijing issued the policy of further optimizing and adjusting the real estate: lowering the minimum down payment ratio of new mortgage loans and extending the loan term. On the basis of the unified national policy, the minimum down payment ratio of the first set of housing personal housing loans (including commercial personal housing loans and housing provident fund personal housing loans) in Beijing will be reduced to 30%; The minimum down payment ratio of individual housing loans for two sets of housing will be reduced to 50% in six urban districts and 40% in six non-urban districts. (Guangming. com)

3. The first simulated human in the worldBrain supercomputers will come out next year.

It is reported that a team in western sydney is building a "DeepSouth" neuromorphological supercomputer, which aims to simulate the most efficient learning machine in the world, and can perform about 228 trillion synaptic operations per second, which is similar to the human brain. (Cailian)

4, Intel amplification trick: AI chip and server debut together

On Thursday, Eastern Time, Intel held a new product launch conference called "AI Everywhere" and launched artificial intelligence (AI) chips for personal computers and data centers, hoping to gain a bigger share in the booming AI hardware market. Intel said that servers based on the new Xeon processor will be widely launched in the first quarter of next year, and Intel’s Core Ultra processor for notebook computers and desktop computers will enable personal computers to directly run artificial intelligence applications. In addition, Gaudi 3, the AI chip, may be Intel’s most challenging new product, which will be used for deep learning and large-scale generative AI models. According to Intel, the performance of Gaudi 3 exceeds that of NVIDIA’s AI chip H100. (Cailian)

5. Expose NVIDIA RTX 40 Super series graphics cards to be released in January next year.

NVIDIA plans to announce the brand-new RTX 40 Super series graphics cards on January 8th (NVIDIA has previously announced that it will hold a press conference at 0: 00 on January 9th, Beijing time), including RTX 4080 Super, RTX 4070Ti Super and RTX 4070 Super, and the shipment time of major brand manufacturers is about the second half of January.

6. US stocks closed, and the soaring momentum slowed down.

The Dow rose 158.11 points, or 0.43%, to 37,248.35 points. The Nasdaq rose 27.59 points, or 0.19%, to 14,761.56 points; The S&P 500 index rose 12.46 points, or 0.26%, to 4,719.55 points. Hot technology stocks were mixed, with ARM rising more than 7% and Tesla rising more than 4%. Most popular Chinese stocks rose, with Weilai rising over 5%, LI rising over 2% and Xpeng Motors rising over 1%.

7. BMW L3 autopilot is about to "get on the bus" and has been allowed to test in Shanghai Road.

On December 14th, BMW Group officially announced that vehicles equipped with L3-level autopilot function have officially obtained the autopilot test license for high-speed highways in Shanghai. Under the supervision and guidance of the Shanghai Municipal Government, BMW will carry out the road test of L3 expressway in the designated area. The upcoming domestic brand-new BMW 5 Series long wheelbase version has the technical ability to expand to L3 autopilot. (Official number of BMW Group)

8. Geely’s new patent can project automobile driving information images to users’ eyes.

Aiqicha shows that recently, the patents of "vehicle image display control method, storage medium, control system and vehicle" applied by Zhejiang Jike Intelligent Technology Co., Ltd. and Zhejiang Geely Holding Group Co., Ltd. were announced. The patent can directly project the image to the user’s eyes, so that the user can see the driving information image while maintaining the driving vision, and improve the driving safety and user experience. (IT house)

9. Great Wall Motor opens the new energy vehicle test platform to the whole industry.

On December 14th, Great Wall Motor held a round-table forum on "jointly improving the environmental testing level of new energy vehicles in China" (that is, a communication meeting on understanding Chedi’s winter testing standards), and announced the opening of all "new energy vehicle testing platforms" to the whole industry, including the opening of Heihe Winter Testing Center and all its new energy testing equipment, and advocated other automobile enterprises to open testing resources, jointly support the high-quality development and high-quality testing of China automobiles, and promote more professional and rigorous "new energy vehicle environmental testing standards". (Red Star Capital Bureau)

10. The first self-developed battery released by Krypton will be launched on Krypton 007.

On December 14th, Krypton released the first self-developed battery "BRIC battery". The battery is a mass-produced fast-charging lithium iron phosphate battery, which will be first installed on Krypton 007. After 15 minutes of charging, the battery life will increase by more than 500 kilometers, and the fast charging speed in the low temperature environment of-10 C will increase by 25%. (Interface News)

11. China Automotive Research Institute will formulate evaluation standards for new energy vehicles.

According to reports, the China Automobile Association has stated that it will cooperate to formulate evaluation standards for new energy vehicles. Dr. Wang Yao, Assistant Secretary-General and Minister of Technology of China Automobile Industry Association, said that the healthy development of the automobile industry needs to establish a scientific and standardized evaluation system for new energy vehicles. China Automobile Industry Association is cooperating with industry enterprises and professional testing institutions to jointly formulate evaluation standards for new energy vehicles, and plans to publish them in the form of association group standards. (titanium media)

12. Ministry of Industry and Information Technology: The scale of China’s generative AI market this year is 14.4 trillion yuan.

According to CCTV’s "News Live Room" today, the reporter learned from CCID Research Institute of the Ministry of Industry and Information Technology that there are 368 new AI enterprises in China this year, and the adoption rate of generative AI enterprises has reached 15%, including manufacturing, retail, telecommunications and medical care. The adoption rates are 5%, 13%, 10% and 7% respectively, and the market size of generative AI is about 14.4 trillion yuan. Experts predict that by 2035, generative AI is expected to contribute nearly 90 trillion yuan of economic value to the world, of which China will exceed 30 trillion yuan, accounting for more than 40%. (CCTV)

13. Progress has been made in EU artificial intelligence legislation.

Recently, the European Parliament, the European Council and the European Commission reached an agreement on the Artificial Intelligence Act. The bill will become the world’s first comprehensive regulation in the field of artificial intelligence. According to Reuters, the bill will take effect as early as next year. Experts believe that the Artificial Intelligence Act is comprehensive and comprehensive. In the future, the promulgation and implementation of the bill will have a great impact on the research and development of artificial intelligence, the design and operation of products and services. (China Youth Network)

14. Tesla responded to understand the winter test of the car emperor

Tesla wrote: Our global engineering team conducts a large number of extremely harsh extreme cold tests every year to ensure the reliability of products. As the Association said, testing the media out of line with industry standards will mislead the public and consume public resources. Whether you are considering buying Tesla or not, we sincerely invite you to the store for a test drive. Your real experience is the most important. (Tesla official blog)

15. Tucki XNGP has no plans to drive the newly opened 27 cities.

On December 14th, Xpeng Motors officially announced that the second batch of 27 cities had opened the version of Xmart OS 4.5.0 for public beta. The first five cities opened were Beijing, Guangzhou, Shenzhen, Foshan and Shanghai. On November 28th, Xpeng Motors Xmart OS 4.4.0 was fully pushed, and 20 cities were added with unmanned intelligent driving pilot assistance. Now, Tucki car owners in 27 cities can use this function.It is reported that the application users of G9 in Tucki and P7i in Tucki will start the public beta of Xmart OS 4.5.0 from now on, and G6 in Tucki will start the public beta on December 18th.(First Electric Network)

16. LI completed the delivery of 600,000 vehicles in 48 months.

On December 14th, LI completed the delivery of 600,000 vehicles to its customers in Shunyi Delivery Center, and became the first China New Force automobile company to deliver 600,000 vehicles, which took only 48 months. LI has been the champion of high-end SUV sales in China for seven consecutive months, with the cumulative delivery of ideal L9, ideal L8 and ideal L7 exceeding 100,000 vehicles. (Ideal official)

17. Xiaomi Automobile registered the official Weibo account.

Xiaomi Automobile Technology Co., Ltd. registered the official account of Xiaomi Automobile in Weibo, and the unmasked real car map, accompanied by the exposure of the ongoing advertising propaganda film, indicates that the first model of Xiaomi Automobile SU7 will be released soon. According to previous information, Xiaomi SU7 is expected to be released on December 28th, and blind subscription will be started simultaneously. (Easy car)　

18. Indonesia relaxes import tax regulations on electric vehicles.

According to Reuters, in order to attract more investment, the Indonesian government will give tax incentives to some automobile manufacturers to import electric vehicles before 2025. According to the new regulations, companies that build electric vehicle factories in Indonesia, plan to increase investment in electric vehicles, or plan to invest in them will be eligible for tax incentives. (First Electric Network)

19. South Korea provides $29 billion in subsidies to battery manufacturers.

On December 13th, the South Korean government announced a financial plan of 38 trillion won (about 29 billion US dollars) to help local electric vehicle battery manufacturers diversify their supply chains in the next five years. According to the latest data from SNE Research, a Korean market research organization, from January to October this year, the loading capacity of power batteries in the global market increased by 44% year-on-year, but the share of Korean battery loading capacity decreased slightly year-on-year. The top ten companies in terms of loading capacity are: Contemporary Amperex Technology Co., Limited, BYD, LG Energy, Panasonic, SK On, Zhongchuang Singapore Airlines, Samsung SDI, Guoxuan Hi-Tech, Yiwei Lithium Energy and Xinwangda. (First Electric Network)

20. Weilai Li Bin: I hope that the monthly sales of a single model will reach 50,000 to 60,000. Qin Lihong: The bottom has passed.

Face to face with Weilai Media in 2023,Li Bin said that for next year, don’t give up the illusion about the fierce market competition, but Weilai will not exchange price for quantity, but exchange sales capacity and system capacity for sales. Weilai’s second brand will also withdraw in the second half of next year. Li Bin revealed that the second brand is based on the family market, and there won’t be too many kinds of cars, which are efficiency-oriented. Will play cost-effective, safe, comfortable, etc., I hope that a single model will sell 50,000 to 60,000 vehicles a month.

Qin Lihong, president of Weilai, said that Weilai’s bottom has passed, and he concluded that the key word for this year is "upward". Regarding some discussions about Weilai from outside, Qin Lihong responded that it’s not idle to make a cow house and change electricity. If China car companies want to build high-end brands, they need to make more attempts and may pay some tuition fees. But Weilai is not wasting investors’ money, and it is not an inefficient company. For example, he and Li Bin have always shared a 12-square-meter office, and they also paid for business class on business trips, staying in a hotel 400 standard, which exceeded their own allowance. "The volume saves money and Wei Lai executives are not behind. It is nonsense to say that we spend money indiscriminately. " (Sina Technology)

21. Tesla and Uber reached a cooperation.

Tesla reached a partnership with Uber on Wednesday to provide Uber drivers with electric cars at a discounted price, saving up to $3,000. This alliance will support Uber’s continued commitment to car electrification. Both Tesla and Uber are offering discounts for vehicles delivered before December 2023. This move is in line with Tesla’s year-end goal of delivering a record number of cars and achieving its guiding goal of 1.8 million cars in 2023. (Hexun. com)

22. CEO of General Motors: It is still planned to stop selling gasoline vehicles before 2035.

Mary Barra, CEO of General Motors, said on Wednesday that although the company recently postponed the production of some electric vehicles, it still plans to sell all electric vehicles by 2035. General Motors said in October this year that it would abandon the goal of producing 400,000 electric vehicles from 2022 to mid-2024, and postpone the production of electric pickup trucks at its factory in Orion, Michigan, for one year. Biden’s administration is pushing for aggressive automobile emission regulations, which Barra said must be achievable. She believes that we are in a favorable position in terms of the number of electric vehicles launched.

23. Weimar Automobile has been executed for another 80.49 million yuan: the accumulated amount has exceeded 120 million yuan.

According to Tianyancha App, Weimar Automobile Technology Group Co., Ltd. recently added four pieces of information about the executed person, with a total execution target of 80.49 million yuan. In addition, the executors also include Weimar New Energy Automobile Sales Co., Ltd. and Huima Zhongou Automobile Technology Chengdu Co., Ltd., involving disputes over sales contracts and transportation contracts. At present, Weimar AutomobileThere are more than 30 pieces of information about executed persons in Science and Technology Group Co., Ltd., and the total amount of execution exceeds 120 million yuan. (fast technology)

24. Musk once spoke: The problem that OTA upgrade can solve is too exaggerated with "recall"

Tesla recalled 2,031,220 vehicles due to autopilot problems, which will be solved through OTA upgrade. In fact, as early as February this year, NHTSA announced that Tesla had recalled more than 360,000 vehicles, for the same reason that FSD might allow vehicles to make unsafe behaviors around intersections. At that time, Musk had expressed dissatisfaction with the use of the word "recall" by NHTSA, and thought that it was exaggerated to use this word to describe the problems that could be solved by OTA upgrade, and at the same time it would exert psychological pressure on car owners and have a negative impact on the brand. (First Electric Network)

25. Yu Chengdong publicly asked about M9 interior: all six seats enjoy the first class experience.　

On December 14th, Yu Chengdong Weibo released a video about the M9, and the interior of the new car was officially made public. Yu Chengdong said that for the first time, the M9 made the SUV realize the flat floor like MPV, with six first-class experience seats with equal rights. The M9 will be officially launched on December 26th. At present, the pre-sale has been started, and the price is 500,000-600,000 yuan. Relevant persons of Sailis confirmed that nearly 40,000 new cars have been booked. (First Electric Network)

26. BYD Song L went public today.

Song L is positioned as a pure electric medium-sized coupe SUV, based on BYD e platform 3.0, which will be equipped with Yunqi C intelligent body control system, CTB battery body integration technology, DiPilot intelligent driving assistance, Dana audio, etc. The pre-sale price of the car is 220,000-280,000 yuan.

27. Roewe D7 DMH accumulated orders of 10019 units.

Since its listing on November 8th, Roewe D7 DMH has ordered 10019 units. As the first model of Roewe brand’s new new energy product sequence "D family", the price range of Roewe D7 DMH model is 125.8-145.8 million yuan. (Easy car)

28. The first Huawei HarmonyOS bicycle came.

Huawei’s latest HarmonyOS Zhilian product, the intelligent electric bicycle, was unveiled on December 12th. This bicycle is designed by Huawei and Xidesheng, and it is a product specially designed for urban cycling enthusiasts. This bicycle is equipped with Xidesheng high-precision torque sensor and double closed-loop kinetic energy controller. At the same time, it also fully supports the intelligent function of HarmonyOS Zhilian. It is worth mentioning that it is also the first electric bicycle in the industry to support HarmonyOS Zhilian’s 4G package.

New energy vehicles are the hottest topic at the moment, especially after the outbreak of gathering with major new car-making forces, which gives consumers more choices. Then, among many models, why can BYD Han become the sales volume after Model 3? Today we will talk about three reasons for choosing it!

Reason one: the same level of security is the best!

Whether it is a pure electric car or a plug-in hybrid car, it must first be a "car". You may prefer black technology or pay more attention to operation, but no one can ignore the safety of the car. Especially the spontaneous combustion problem, although it has a higher endurance performance, it is extremely unstable and prone to safety accidents. Once it spontaneously ignites, it will cause explosions in a short time, which will endanger the health of passengers.

The birth of blade battery completely solved this problem, not only infinitely close to ternary lithium battery in battery life, but also completely solved the problem of spontaneous combustion. And Ferrous lithium phosphate itself is cheap, and the car is naturally the safest in its class. In addition, it can also greatly save the cost of building a car, and apply the cost to the interior materials, which can also greatly enhance the sense of luxury.

Reason 2: It is most suitable for home use.

In the comparison of models of the same class, both Model 3 and Model 3 have a "common problem", that is, their body size is too small, more like a sedan, especially the rear space is too narrow to use. Byd Han is a real dimension reduction blow, with a body size of 4980×1910×1495mm and a wheelbase of 2920mm far exceeding the other two cars.

If the owner is a single aristocrat or a young man who has just fallen in love, it won’t make a big difference for the time being, but if it is a family that has already married or even had children, then BYD Han’s advantage is very obvious.

Reason 3: worry-free battery life

Although from the book data, BYD Han’s battery life is not particularly top-notch, according to the actual measurement by the owner and the media, BYD Han’s battery life is very excellent, and the actual battery life of the 605km version is basically measured at around 600km, even in the cold winter, the owner’s measured result is more than 390km. On the other hand, some ternary lithium models have a battery life of more than 700km, but the actual battery life level can’t even nedc 300km, which has caused great troubles to consumers.

　　The 2023 Guangzhou Auto Show will open on November 17th. At this important node, new energy vehicles are still the leading role of the halo, and China brands and foreign brands will all appear with heavy lineups. Then let’s take a sneak peek and see which new car can become the king of popularity.

　　New energy cars get together and appear.

　　1. Wuling starlight

　　The pre-sale of Wuling Guanxuan Starlight Hybrid Car will be started at Guangzhou Auto Show. This is the first B-class car of Wuling Yinbiao series, and it is also the first attempt of Wuling to March into high-end products. It is estimated that the pre-sale price will be around 120,000 yuan, and the main selling point is still strong cost performance.

　　Wuling Starlight is based on Wuling’s brand-new original new energy architecture, which will provide pure electricity and plug-in hybrid power. It will be equipped with Wuling Shenlian battery and Wuling Lingxi hybrid system. The brand-new architecture enables the whole vehicle to be lightweight, with wind resistance of 0.228cd and 1.5L engine, maximum power of 78kW, maximum thermal efficiency of 43.2%, comprehensive fuel consumption of WLTC standard as low as 3.98L/100km and NEDC standard fuel consumption as low as 3.77.

　　The pure electric vehicle is equipped with Zhuhai INBOR electric motor with a maximum power of 100kW and a maximum speed of 150km/h, and is equipped with lithium iron phosphate battery. It is understood that the energy density of "Shen Lian Battery" is more than 165Wh/kg, the peak power is more than 300kW, and the charging and discharging efficiency is more than 96%.

　　2. Qi Rui Xing Tu Xing Ji ES

　　Xing Jiyuan ES, the first high-end pure electric car under the Xingtu brand of Chery Automobile, will be pre-sold at Guangzhou Auto Show, and the official blind order price is 260,000-360,000 yuan.

　　The new car is positioned as a medium-sized and large-sized pure electric car, which was born on E0X high-performance platform and has the characteristics of long battery life and fast charging. The power consumption of CLTC is as low as 11.7kWh per 100 kilometers, the battery life can be 150 kilometers after charging for 5 minutes, the energy can be replenished by 30% to 80% in 15 minutes, and the long comprehensive battery life can reach 720 kilometers.

　　Xingyue ES adopts double wishbone front suspension and five-link rear suspension design, and the high-equipped models are also equipped with intelligent air suspension +CDC electromagnetic damping system, as well as all-aluminum chassis, integrated die-casting and 6-piston all-aluminum calipers. The handling performance is worth looking forward to. The new car will provide pure electric rear-drive versions of 185kW and 230kW, and front and rear dual-motor four-wheel drive versions of 123kW and 230kW, which can achieve 3-second acceleration.

　　Thanks to E0X high-performance electric platform, the 70.2% net space occupancy rate of Xingjiyuan ES is the best in its class, with a large body of nearly 5 meters, a long wheelbase of 3 meters and a five-seat layout, which effectively broadens the comfortable driving space.

　　In addition, the new car also has intelligent driving assistance. The Star Way Star Era ES, the first model of iFLYTEK Spark Cognition, can be called the first batch of mass production vehicles in the world to get on the real big model. Its intelligent driving has a super computing platform of 512TOPS, supplemented by hardware with higher perception, bringing a more worry-free, labor-saving and time-saving driving experience.　　

　　3. Intellectual S7

　　Huawei’s smart car selection business has joined Chery Automobile, a new partner, and the smart car Zhijie S7 jointly built has started the pre-sale. The new car has pushed four models, with a pre-sale price of 258,000 yuan. The new car will be produced on a brand-new platform based on Huawei’s full-stack smart car solution under the strong alliance of Huawei and Chery.

　　The intelligent world S7 adopts the same brand-new family design as the intelligent world M9, and the OneBox has a futuristic shape, without the traditional front cabin, and the interior space is more spacious. The panoramic canopy adopts double-layer silver-plated heat insulation technology, the window adopts double-layer sound insulation glass, and the borderless door is more high-end.

　　The new car is equipped with Huawei Turing intelligent chassis, and its handling performance is more stable. The new Huawei "Whale" 800V high-voltage battery platform and the thinnest battery pack in the industry make CLTC’s comprehensive battery life as high as 800+km. With Huawei’s 800V high-voltage overcharge platform, it can be charged for 15 minutes, and its battery life is 400+km, so you can get a calm pure electric travel experience regardless of city commuting or high-speed long distance.

　　The wisdom of Zhijie S7 goes further, starting parking on behalf of the driver, parking independently, on call; HarmonyOS4 HarmonyOS Intelligent Cockpit and HUAWEIADS2.0 Advanced Intelligent Driver Assistance System will bring car users a new experience of full-scene intelligent travel.

　　The differentiation advantage of this car lies in the innovation of some daily use experiences, such as the transparent view of yacht driving cabin; The zero gravity seat co-driver is equipped with a silk cloud seat, which brings a more comfortable driving experience. The center console in the position of the Queen’s co-pilot can be used as a dresser when parking, and can also be put into a notebook for office. There are two 50W mobile phone wireless fast chargers and three 66W wired fast chargers in the front row, and the armrest box in the front row is provided with a hidden cooling and heating box.

　　4. Geely Galaxy E8　　

　　The Galaxy E8, the first high-end pure electric vehicle built by Geely Galaxy based on the vast architecture of SEA, will be pre-sold at Guangzhou Auto Show and is expected to be listed in the fourth quarter of this year.

　　Geely Yinhe E8 adopts a brand-new design language of "ripple aesthetics", and the front face is integrated with modern scientific and technological elements, inheriting and evolving the front face of water ripple in Geely fuel vehicle era, adding elements such as sound, light, electricity, people, cars and the internet, and the lights are as sparkling as ripples in the West Lake. The design of the cornice headlight group, the rising sun penetrating taillights, and the body profile of Runyu streamer integrates culture, technology and experience, making the appearance of Geely Yinhe E8 scientific and elegant, sporty and elegant, and achieving the perfect balance between ergonomics and design aesthetics. In addition, the new car adopts low wind resistance design such as closed pneumatic rim, and the wind resistance coefficient is only 0.199Cd.

　　Geely Galaxy E8 extends the cosmology of "harmony between man and nature" in Chinese culture to the cockpit space of science and technology. The effective display area of 45-inch 8K screen reaches 1130mm*138mm, and a 7.5mm frame is realized, with a screen ratio of 98% and a thickness of 9.8mm. The pixel of the screen is 7680×936, reaching the quasi-retinal level 8K pixels per inch. When the vehicle is in the P-gear state, this big screen also supports the direct connection of mobile phones or handles to play games. In addition, Geely Yinhe E8 will also be equipped with a new generation of Qualcomm Snapdragon 8295 flagship cockpit chip and a brand-new vehicle system. With 5nm process, the AI computing power will reach 30TOPS, which is 2 times higher than that of 8155(7nm)GPU and 3 times higher than that of 3D rendering.

　　At present, the official has not released the relevant information of the three-electric system of this car. From the declared information, the rear-drive version will be driven by a permanent magnet synchronous motor with a maximum power of 200kW.　　

　　5. Extreme Krypton 007

　　Krypton will launch a brand-new high-end pure electric car Krypton 007 at Guangzhou Auto Show, and start the pre-sale.

　　Based on PMA2+ platform, Krypton 007 is positioned as a medium-sized pure electric car. The whole car adopts a brand-new design, especially the intelligent headlights with three layers of lights. The visual effect is cool, the front face lines are simple, and the front cover is raised on both sides. Officially, it is called "HiddenEnergy" minimalist luxury aesthetic design.

　　It is worth mentioning that Krypton 007 will be the first to apply the ZEEKRSTARGATE integrated intelligent light curtain with the world’s largest 90-inch ultra-wide display area, which supports custom light language settings and brings a full sense of ceremony whether parking or driving. In addition, in terms of driving assistance, the official revealed that the car can have up to three laser radars, with a wealth of sensing elements and Snapdragon 8295 chips, which is not expected to disappoint users in terms of advanced driving assistance.

　　The new car is also expected to be equipped with a double wishbone front independent suspension, equipped with a motor with a maximum power of 204 HP, with a peak torque of 350 Nm and an acceleration of 0-100 km/h in only 6.5 seconds. In addition, the vehicle also uses an 800V electrical architecture, which can fully charge the battery in 30 minutes.

　　6. Red Flag EH7

　　Hongqi E001, which debuted at Shanghai Auto Show, will be unveiled at Guangzhou Auto Show in the name of EH7. The new car is built on the platform architecture of Hongqi FMSs, with a maximum cruising range of 800km, and is expected to be launched this year.

　　According to the application information, Hongqi EH7 is positioned as a medium-sized and large-sized pure electric car with a body size of 4980/1915/1490mm, a wheelbase of 3000mm and a curb weight of about 2.3 tons. Hongqi EH7 is available in single-motor and dual-motor versions. The peak power of single-motor version is 253kW, and that of dual-motor version is 455kW. In terms of battery life, Hongqi EH7 is equipped with Contemporary Amperex Technology Co., Limited ternary lithium battery, and the battery-changing version has a battery life of 600 kilometers, which can be replaced within 60 seconds, and the battery can be upgraded later; The long battery life and fast charging version can reach 800 kilometers.

　　7, the new BMW i5　

　　At the Guangzhou Auto Show, the new pure electric BMW i5 will make its debut. According to the plan, the new car will be put into production in January next year.

　　The new BMW i5 follows the design of the new BMW 5 Series as a whole. Different from the current models, the new car has a sharper line design, which outlines a more vivid sense of edges and corners. The "5" bright logo at the corner of Huo’s corner can produce blue breathing effect when the vehicle is charged, which is an exclusive customized design element for domestic users.　

　　The new car is equipped with a 12.3-inch LCD instrument and a 14.9-inch touch screen. It is also equipped with an encircling interactive light belt, a hidden air conditioning outlet, and a suspended giant screen in the rear row. The screen size reaches 31 inches, the resolution is 8K, and it supports real-time interconnection. Not only that, the new car will also be equipped with Bowers & Wilkins surround sound system, four-zone automatic independent air conditioning (with independent control panel in the back row) and other high-end configurations.

　　The new BMW i5 adopts the upgraded fifth-generation eDrive electric drive system, providing both eDrive 40 and M60 xDrive. The entry-level model will be equipped with a rear motor, with a maximum power of 340 HP, a peak torque of 430 Nm, an acceleration time of 6.0 seconds from 0-100km/h and a top speed of 193 km/h.. As a version of M Performance, the M60 xDrive is equipped with stronger dual motors, sharing the powertrain with iX M60, with a maximum power of 601 HP and a peak torque of 820 Nm. It is officially announced that its 0-100km/h acceleration time is 3.8 seconds, and its top speed is limited to 230 km/h. Future domestic models may be eDrive40L and xDrive40L l.

　　New energy SUV is still the focus

　　1. BYD Sea Lion 07 EV

　　BYD’s brand-new model Sea Lion 07 EV will make its debut at Guangzhou Auto Show. The overall design of the new car is fashionable, avant-garde, elegant and stylish, with the extraordinary temperament and vigorous posture of the lion king in the sea.

　　BYD Sea Lion 07 is positioned in a medium-sized SUV, specifically a coupe SUV. The front face continues the design of Ocean X concept car, and the front hatch cover has two raised ribs, showing full speed and explosive force, and deducing the vigorous form of "the lion king in the sea". Large-size wide-body wheel eyebrows are matched with five sharp wheels to better balance the proportion of the car body. The penetrating taillights at the top of the rear are very similar to seals.

　　The newly designed Sea Lion 07EV is an advanced work of E platform 3.0, and the relevant parameters such as vehicle configuration have not been announced yet.　　

　　2. BYD Song L.　

　　The pre-sale price of BYD Song L is 220,000-280,000 yuan, which will be officially listed at the Guangzhou Auto Show. The official positioning of the B-class pioneer hunting SUV has launched five models.

　　The appearance of Song L adopts the more fashionable and young pioneer Longyan aesthetic design, and the electric tail and frameless door show personality in the details. The big five-seat space has a long wheelbase of 2930mm and is equipped with an integrated sports seat, which has many comfortable functions such as ventilation, heating, massage and leg rest.

　　Song L adopts the power combination architecture of front induction asynchronous motor and rear permanent magnet synchronous motor. The maximum output power of the system is 380kW, the peak torque is 670N·m, and the acceleration is 4.3 seconds. The self-developed four-piston aluminum alloy fixed clamp has fast braking response, and the braking distance is within 36 meters per 100 kilometers.

　　Song L comes standard with front double wishbone and rear five-link chassis suspension, which has strong roll control and good grip ability. The intelligent damping body control system Yunqi -C realizes the perfect compatibility of vehicle comfort and handling. E platform 3.0 adopts CTB battery body integration technology, and the torsional stiffness of the car body reaches 40,400 N m/,the torsional deformation of the car body is smaller, and the response of the car body is faster, which is comparable to that of a million luxury SUV；. The configuration of narrow front and wide rear tires and iTAC intelligent torque distribution system together help Song L improve the upper limit of handling.

　　DiLink intelligent cockpit, DiPilot intelligent driver assistance system and intelligent entry together constitute the three intelligent systems of Song L. At the same time, Song L cooperated with many ecological partners, such as Gaode Map, Dana Audio, Himalayan, Netease Cloud Music, etc., to create a rich car scene. DiPilot intelligent driver assistance system not only provides active safety, but also brings automatic parking and remote parking functions; DiLink intelligent cockpit adopts 6 nm process chip and integrates 5G baseband technology; DiLink intelligent network system is 100% compatible with Android ecosystem, and the response time of intelligent voice wake-up in the whole scene is as fast as 400 milliseconds.

　　3. Tank 700Hi4-T first limited edition

　　At this Guangzhou Auto Show, the first limited edition of the tank 700Hi4-T of Great Wall Motor Tank brand will complete its debut and start the pre-sale. The pre-sale price is expected to start at 700,000 yuan.

　　The first limited edition of Tank 700Hi4-T is a luxury off-road SUV built on the Hi4-T off-road super hybrid architecture, which integrates top performance, advanced technology, luxurious interior and extraordinary quality.

　　The front face of the new car adopts simple horizontal line design, the center is the tank brand LOGO, and the circular headlights on both sides have personalized LED light groups inside. The side lines are complex and the waistline is changeable, creating a strong sense of hierarchy. The overall shape is cool, and the wheel hub, wheel eyebrow and front face are all upgraded. In addition to the golden sports wheel hub, the wheel eyebrows of the car body have also been widened, with a new style of front and rear bars and a new front spoiler and sports tail installed.

　　The tank 700Hi4-T will be equipped with a hybrid system consisting of a 3.0T engine and a motor, with a comprehensive power of 265kW, matching with a 9AT gearbox, and both oil and electricity can be directly driven, with an acceleration of 100 kilometers or up to 5 seconds.

　　The first edition of tank 700 Hi4-T is equipped with air suspension. In the standard state, the approach angle is 22, the departure angle is 26, and the longitudinal passing angle is 22.5. When the suspension is raised, the approach angle can be raised to 27.8, the departure angle is 32.4, and the longitudinal passing angle is 28, which further improves the vehicle’s passing ability and off-road ability.

　　4, ask M9

　　AITO M9, known as the "King of High-tech Cars" in Yu Chengdong, will appear at the Guangzhou Auto Show. At present, the pre-sale order for new cars has exceeded 25,000, and the car will be listed in December, with an estimated price of 500,000-600,000 yuan.

　　According to the official, the design of the M9 in the world revolves around "people" and serves the function on the basis of aesthetics. Use the inside-out design to make the form follow the function and highlight the people-oriented concept.

　　As a full-size flagship SUV, Wenjie M9 has a length of 5230mm and a wheelbase of 3110mm, and has a comfortable space comparable to MPV. Three rows have no steps to facilitate entry and exit, and the second row has a wider adjustable range from front to back. All the seats in the car are provided with electric slide rails and a 3-6-seat changeable seat mode. The newly-built D-class luxury SUV platform is equipped with an all-aluminum chassis, and the whole system comes standard with air springs and CDC damping system. Huawei’s smart car full-stack technology solutions are also fully on board. On the basis of the smart cockpit and intelligent driving double "ceilings", black technologies such as megapixel smart headlights, HUAWEI AR-HUD, AI big model and sensing federation are all on board, bringing a full-scene intelligent experience.

　　In terms of power, Wenjie M9 plans to launch two models: extended range and pure electric. The pure electric version will be equipped with dual motors with maximum power of 160kW and 230kW respectively. The extended range version is also equipped with dual motors, with maximum power of 165kW and 200kW respectively, and a 1.5T engine with maximum power of 112kW. In addition, the new car is also equipped with rear wheel follow-up steering, digital headlights, 800V fast charging, independent entertainment screen of the co-pilot, rear light field screen, and queen seat of the co-pilot.

　　5. Chevrolet Explorer EV

　　Recently, SAIC-GM announced the lineup of the 2023 Guangzhou Auto Show, and the new pure electric SUV Chevrolet Explorer EV will make its debut.

　　Chevrolet Explorer EV is built on the platform of General Motors Autoenergy, with an avant-garde and fashionable appearance, and the wheelbase is increased to 2954mm, which is completely different from the fuel version Explorer. The design of the new car does not adopt the style of the domestic explorer fuel version, but is consistent with the overseas version.

　　According to the application information, this medium and large SUV is the performance version of Explorer EV RS, with a sports kit. The power is four-wheel drive with front and rear dual motors, and the maximum power is 143kW and 68kW respectively. It matches the era of SAIC ternary lithium battery, and the battery capacity is expected to be 80kWh. The cruising range is about 600km.

　　The last egg

　　Ideality MEGA

　　LI announced that the ideal MEGA pure electric MPV will be unveiled at the Guangzhou Auto Show and will be pre-sold. The new car is expected to be listed in December, arrive in the store in January next year and start delivery in February.

　　As LI’s first pure electric vehicle, Ideal MEGA has a design style similar to bullet train, which effectively reduces the drag coefficient. The front of the car is closed, with square headlights on both sides and LED light source inside. The side shape of the car body is also relatively novel, with short front and rear suspension design. The front and second rows of sideslip door handles are hidden, the tail design is as simple as the front face, and the penetrating taillights echo the front.

　　The ideal MEGA will be equipped with 5C Kirin battery, which can increase the battery life by 500 kilometers after 12 minutes of charging, and the power consumption under CLTC condition is 15.9kWh/100km.

　　At present, LI is stepping up the construction of supporting 5C super charging stations, and plans to land 300 5C super charging stations by the end of 2023, so as to realize the full coverage of 10 national highways, covering 70% of the national highway mileage in the four major economic belts. (Text: Yang Xiaohong Figure: Enterprise)

According to the latest sales data released by the Ride Association, BYD Tang (parameter picture) sold 10,107 new energy vehicles in April, of which Tang DM series sold nearly 9,000 vehicles, which continued to sell well, beating Li ONE and winning the first place in the medium and large SUV market, confirming its strong strength and leading position in the field of plug-and-mix.

The sales momentum is strong, and Tang DM series leads the brand to continue to rise.

In April, under the influence of the repeated spread of COVID-19 epidemic, the national passenger car market was hit hard, and the sales volume decreased by 34% compared with that in March, among which new energy was also affected by the current epidemic, with a decrease of 36.5% compared with that in March. Due to the impact of epidemic situation and the shortage of market supply chain, it is not easy for BYD Tang DM series to achieve such sales performance. By direct comparison, Li ONE, which is also the head camp of medium and large SUVs, delivered only 4,167 units in April, while Toyota Highlander sold 6,645 units, both of which were greatly reduced.

Behind the hot sale of Tang DM series, it not only highlights the technical advantages of BYD’s self-production and self-research in the whole industry chain, but also highlights that its word-of-mouth advantage is being widely recognized by more and more consumers. At present, in the attention ranking of market segments, the Tang DM series has been ahead of the top three German companies: Mercedes-Benz GLC, Audi Q5L and BMW X3, and has finished overtaking the traditional fuel SUV of luxury brands in corners with new energy, leading the high-end SUV of China brand to break through continuously, and has achieved initial results.

The flagship is evolving again, and the product matrix of Tang DM series is about to be upgraded again.

For a long time, BYD has anchored the market pain points with its innovative technical strength, bringing subversive product performance. Among them, Tang DM-i has a comprehensive cruising range of up to 1050km under the joint action of Xiaoyun-plug-in special turbocharged 1.5Ti high-efficiency engine, EHS electric hybrid system and other high-efficiency core components, bringing the ultimate performance, and relying on the wheelbase of 2820mm, it has the advantages of occupying 7 large seats, being large and economical, and has won wide popularity in the market and consumers.

At the same time, in the face of consumers’ increasingly diversified product demands, Tang DM series has continued to evolve, and Tang DM-p is about to strike with extreme performance strength, combining with Tang DM-i to form a "super ip" combination. BYD Tang DM series will once again subvert the new height of hard-core strength of medium and large SUVs, lead the car experience to a new level with industry-leading performance and efficiency, and its sales volume is expected to further increase.

Summary:

The word-of-mouth and sales continued to generate, which confirmed that Tang DM-i was a well-deserved 200,000-class home SUV. Under the great opportunity of the rapid rise of new energy, market competition has been launched around the competition of hard-core technical strength, and products that can truly meet the diversified needs of users can stand out. From this point of view, BYD Tang DM series has taken the lead, and in the future, it will lead China brand to break through together with other models of Tang family.