Nearly 4000 new energy commercial vehicles! Who captured it?

On November 5, 2024, sponsored by Electric Xiaoer New Energy, and co-organized by Geely Remote Commercial Vehicle Group, Guoxuan Hi-Tech, Patrol Eagle Technology, Anche Testing, Avanti New Energy Group and Tram Resources, the new product launch conference of 2024 "Huanneng" series battery-changing vehicles was held in Xinghewan Hotel, Shaanxi Province.

New idea of separation of vehicle and electricity

Help the green transformation of new energy commercial vehicles

Developing new energy is a national policy and an inevitable response to peak carbon dioxide emissions’s carbon neutrality. At the same time, in view of China’s energy status of rich coal, less oil and less gas, developing new energy vehicles is the only way out for energy transformation and industrial structure upgrading. However, in the process of development, the new energy automobile industry still faces problems and pain points such as insufficient market penetration, fierce homogenization competition, fierce price war, obvious dependence on road rights policy, expensive and difficult insurance, and reduced income of employees.

(The picture shows Zhou Dong, member of the Party Working Committee of Xixian New Area, Shaanxi Province, secretary of the Party Committee of Qinhan New Town and director of the Management Committee)

Since its establishment, DianXiaoer New Energy Technology Co., Ltd. has been deeply involved in the light business field of new energy commercial vehicles, not only focusing on the development and sales of electric vehicles, but also expanding the investment and operation of charging and replacing facilities infrastructure, the research and development of intelligent equipment and the development and operation of Internet platforms. With deep insight into the power exchange track, years of operating experience and perfect ecological layout, DianXiaoer New Energy Technology Co., Ltd. took the lead in launching a more efficient, comprehensive, reliable and flexible vehicle-electricity separation solution, which formed the core competitiveness in the fierce competitive market environment and effectively solved the pain points and problems of the distribution side, the operation side and the users.

(The picture shows Fan Xianjun, CEO of Remote New Energy Commercial Vehicle Group)

Rejuvenate and be omnipotent

The "Huanneng" series of power exchange models were released.

In September, 2022, Electric Xiaoer New Energy officially put forward the idea of developing new energy commercial vehicles to replace electric vehicles. In December, 2023, it reached a tripartite strategic cooperation agreement with Geely Remote and Guoxuan Hi-Tech. At the same time, it signed a tripartite agreement with Patrol Eagle Technology and Shenzhen Anche on the development of replacement equipment and the operation of battery life cycle. At this point, the research and development of "Huanneng" series of battery-changing vehicles officially kicked off.

(The picture shows Wang Qisui, President of Guoxuan Hi-Tech China Business Section)

At the press conference site, Electric Xiaoer New Energy officially launched the VAN series products: remote satellite enjoy V6E power exchange version Huaneng V01, micro-card series products: satellite enjoy F1E power exchange version Huaneng F01 and light truck series products: Xingzhi H8E power exchange version Huaneng H01. These three models cover almost 80% of the scene demand of urban distribution logistics.

(The picture shows Chen Pengfei, President of Longji Green Energy Global Strategic Customer Department)

Compared with the traditional new energy commercial vehicle, the battery-changing vehicle is more convenient, faster, rechargeable and replaceable, and the battery-changing time only takes 3 minutes, which saves the battery-replenishing time for users to the greatest extent and improves the operational efficiency. At the same time, in the process of changing electricity, it is equivalent to a comprehensive physical examination for batteries and vehicles to ensure the driving safety of users.

(The picture shows Zhang Yifan, founder and chairman of DianXiaoer New Energy Technology Co., Ltd.)

The value of the battery-changing model is not only reflected in the fast and high efficiency of battery replacement, low initial purchase cost and low monthly expenditure cost in the medium term, but also can greatly improve the operation life cycle of the whole vehicle, effectively solve the battery life anxiety, service life anxiety and residual value anxiety caused by battery decay, and increase the service life of a vehicle from 8 years to 15 years.

(The picture shows the speech of Yan Bing, Chairman of Anhui Patrol Eagle New Energy Group Co., Ltd.)

Moreover, with an eye to the future development, Dianer New Energy has developed the next generation of brand-new products simultaneously, and there will be a brand-new matrix product and a brand-new business model facing the market. The products include 45-degree 6-square micro-surface, 60-degree 7-8-square light passenger, 45-degree micro-card, 60-degree small card, 90-degree light card and 120-degree light card. Such a product matrix can fully meet the needs of most users for models, and also meet the needs of the market and distribution.



"Huanneng" power station is newly listed.

Improve comprehensive operational efficiency and reduce costs for users.

On the day of the conference, Fan Xianjun, CEO of Remote New Energy Commercial Vehicle Group; Chen Quanshi, Director of Tsinghua University Automobile Research Institute; Wang Xiaofeng, Director of Freight Equipment Technical Committee of China Automotive Engineering Society; Lei Ningshan, Chairman of Avanti New Energy Group; Zhang Yifan, founder and chairman of DianXiaoer New Energy Technology Co., Ltd.; Xie Guolin, deputy general manager of Shenzhen Anche Testing Co., Ltd. and general manager of New Energy Automobile Industry Center; Chu Bing, Chairman of Anhui Patrol Eagle New Energy Group Co., Ltd.; Mao Baoguo, CEO of Tram Resources; Shi Mingli, executive director of Coordinate Flash Charging Technology Co., Ltd., cut the ribbon for the change of power station for Dianer "Huanneng".

"Huanneng" series supporting intelligent power exchange station, Electric Xiaoer New Energy and Shenzhen Anche developed the powerful function of the first one-stop single warehouse receipt channel to adapt to three vehicles in China, which greatly improved the multi-vehicle service capacity, but also reduced the scale of infrastructure investment and improved the comprehensive utilization efficiency. The platform adopts APP scanning code to start, and completes the power changing action by identifying license plate, vehicle type matching and battery pack matching.

In order to achieve a high degree of link and long-term interaction between the platform and every car and every user, we make full use of big data and the Internet, and newly develop the small two power exchange section on the existing coordinate fast charging platform. At the same time, we have started the development plan of the second-generation power station, adopting the single-warehouse and dual-channel technical route to meet the powerful ability of adapting to six types of vehicles at one stop, covering the whole vehicle capacity of the urban distribution scene.

Product innovation, financial model innovation and business model innovation based on vehicle-electricity separation mode not only realize long-term interaction with every vehicle and every user, but also reduce the initial purchase cost of customers. The unique mode of vehicle-electricity separation, unique rights package and technology risk reduction equipment can not only reduce the premium expenditure and accident rate, but also save the cost in each charging and replacing process in the later period. Through online and offline double-line management, users will be educated for a long time to standardize safe vehicles and effectively reduce risks by means of positive incentives and negative constraints; Try to lead users, actively form long-term and healthy cooperation with insurance companies, and finally achieve a win-win situation in which users benefit, insurance companies reduce costs.

Work together for win-win cooperation.

Building a New Future for Commercial Vehicles with New Energy

At the press conference, DianXiaoer New Energy Technology Co., Ltd. signed an agreement with Remote New Energy Commercial Vehicle Group, Guoxuan Hi-Tech, Patrol Eagle Technology, Anche Testing and Avanti New Energy Group to change the electricity ecological strategy. This is a powerful alliance with far-reaching significance, and it is also a strategic move of resource sharing, complementary advantages and win-win cooperation. It will certainly bring unprecedented changes and development to the whole industry and bring help and far-reaching influence to the cause of replacing electricity with new energy commercial vehicles.

In order to better empower users, reduce costs and increase efficiency for users, Dianer New Energy and Ping An International Financial Leasing Co., Ltd. reached a financial cooperation, fundamentally considering the needs of users and solving problems for users.

At this conference, Xi ‘an Sanliujiu Logistics Co., Ltd., Xi ‘an Changsheng Baoyun Transportation Service Co., Ltd., Guangzhou Yundu Automobile Service Co., Ltd., Shenzhen Wanwu New Energy Automobile Co., Ltd., Guangxi Jiakun Logistics Co., Ltd., Guangxi Wan Xiu Ruida Automobile Service Co., Ltd., Henan Lijin Logistics Co., Ltd. and Tianjin Kangcheng Automobile Technology Co., Ltd. signed a total of 3,986 renewable energy vehicles with Dianer New Energy.

Yang Dong, vice president of Remote New Energy Commercial Vehicle Group and general manager of Light Business Division, and Zhang Yifan, founder and chairman of DianXiaoer New Energy Technology Co., Ltd. presented the delivery keys to Yao Yongsheng, Liu Haogang and Song Wenjie, the first car owners.

Promotion and acceleration of vehicle-electric separation mode

Empowering the whole chain ecological operation

In the face of complex and fierce competition in the future, only by co-constructing ecology and multi-point linkage can we resist risks and be invincible. Electric II, Avanti is willing to share the model, empower each other, share resources and advance and retreat together.

The electrification of commercial vehicles in China is accelerating, especially in the fields of light trucks, logistics vehicles and heavy trucks. The policy requires that the penetration rate of new energy in urban public transport, rental, sanitation, postal express delivery and urban logistics distribution will reach 80% within three years. With the increasing market penetration of new energy passenger cars and commercial vehicles, the increase in the number of users of stock base plates will bring the dividend era of new energy services. It is estimated that by 2025, the number of new energy vehicles in China will reach 2.04 million, among which the number of commercial vehicles will increase the most, which provides huge market potential for our charging and replacing operation.

In the future, we will plan to build 300 comprehensive energy service stations integrating light, storage, charging, replacement, inspection, commerce and service in selected cities for ecological co-construction and service to users. It provides support for the ecological operation of the whole chain of vehicle and electricity separation, empowers the transformation and upgrading of the operation mode of regional ecological partners, and provides solutions for single-point income generation to multi-point profit.

Musk was caught in the crisis of renaming: after "Little Bluebird" flew away, "X" was full of twists and turns.

  Beijing, August 4th (Wei Chenxi) On the 3rd local time, Musk, the owner of Twitter (renamed "X"), issued a message saying, "‘ X’ The technical achievements made by the team are amazing. " Previously, he gave up Twitter’s iconic "Little Bluebird" and changed the name and logo of this social media to "X", which caused many dissatisfaction and turmoil.

  Image source: Musk social media screenshot

  Since Twitter was launched in 2006, the blue bird has been its exclusive symbol, and the name of Tweet is also taken from a kind of bird call. The founder of the platform believes that the frequency of bird calls is short and fast, which is consistent with the connotation of the platform.

  After the name and logo were changed, many netizens expressed their disappointment with this blue bird, and a large number of users gave a "one-star bad review" in the Apple App Store in the United States. Some netizens even questioned that the design of the "X" logo was suspected of plagiarism. At the same time, the luminous "X" sign of Twitter headquarters building caused complaints from local residents, and it was removed after only 4 days of installation.

  Behind the name change,

  Max’s preference for "X"

  According to the US media, Musk, as the boss of Tesla, SpaceX and Twitter, especially likes "X". He once founded a payment bank business platform called "X.com", and even the name of one of his children contained the letter "X".

  Musk once said that the acquisition of Twitter is to accelerate the creation of the universal application "X", and believes that the acquisition of Twitter can accelerate this process for three to five years.

  In April 2023, Musk changed the legal name of Twitter to "X".

  On July 22nd, he tweeted: "We will bid farewell to the brand of Twitter soon, and bid farewell to all birds gradually".

  The next day, Musk announced on Twitter that X.com would jump to twitter.com and the temporary "X" logo would be activated later that day.

  In Musk’s vision, Twitter will become a "super application".

  Twitter CEO Linda Jacrino recently gave a detailed description — — "X" is the future form of infinite interaction, which will create a global market for ideas, goods, services and opportunities centered on audio, video, messaging, payment and banking.

  Netizens have bad reviews.

  Is the "X" sign suspected of plagiarism?

  However, Musk’s preference for "X" has not been welcomed by netizens.

  According to the Times of India, a report by Sensor Tower, a market intelligence company, shows that since Twitter officially changed its logo to "X" on July 24, the app has received nearly 78% of the "1-star rating" on the Apple App Store in the United States. In the previous two weeks, this proportion has reached 50%.

  Sensor Tower pointed out that these new "one-star bad reviews" are all responses to renaming, and users expressed their dissatisfaction with the new logo and name: "Give us back the bird! ! !” "What is X?" The good application has gone bad.

  According to the data analysis of Sensor Tower, after renaming, the average daily usage time of Twitter users decreased by 7%, and the average daily conversations of users decreased by 6%. However, the global installation of the application increased by 20% year-on-year. The weekly user growth rate rises by 3% to 4%.

  In addition, the originality of the new logo "X" has also caused netizens to question that it is similar to the logos used by camera companies such as Nikon and fujifilm, suggesting that Twitter plagiarized.

  However, the report said that despite the similarities, neither Nikon nor Fuji was the inspiration for the "X" logo. "The logo originated from the now-defunct podcast X Pod."

  The report further points out that the "X" logo is based on fonts found online, so there are similar font designs, and that the common design of the "X" logo is the main reason for confusion and misunderstanding.

  Musk acknowledged that the current Twitter logo is temporary and hinted that it may change in the future.

  In this regard, some netizens have given their own design plans.

  The storm didn’t stop there.

  Afraid of a lawsuit?

  After Musk announced that he would change the name of Twitter to "X", the company erected a huge and luminous "X" sign on the roof of the Twitter headquarters building in San Francisco. In this regard, local officials and nearby residents have been annoyed and complained that the lights are "dazzling".

  Some netizens said that people are very angry with this bright sign. Imagine that it is "right opposite your bedroom". Some netizens commented, "I am just shocked by this blatant disregard for anyone."

  According to Reuters, there are still some people who are worried about safety. They think that the sign seems to be placed on the edge of the building, and it seems that it is not firmly fixed on the roof.

  At present, the "X" sign on the roof of Twitter’s San Francisco headquarters has been removed due to alleged violation of city regulations and repeated complaints from local residents.

  Musk said that they removed the sign "voluntarily".

  According to another report in Reuters, some lawyers pointed out that since Facebook’s parent company Meta and companies such as Microsoft already have intellectual property rights over the letter "X", Musk’s decision to change his name may lead to lawsuits.

  The report also said that even if Twitter is successfully renamed, the subsequent trademark maintenance will be more difficult. A lawyer pointed out that the protection of intellectual property rights will be very limited because the new Twitter icon adopts a relatively simple black and white design and does not have many distinctive features. (End)

Male for a year, but fell short? The sales volume of new energy VAN is fixed at 170,000 units.

In December, the sales report of new energy VAN series models (including micro-surface, medium-surface and large-surface models, the same below) was released!

According to the statistics of tram resources, the annual sales volume of China’s new energy logistics vehicles was released in 2023. Since the sales volume in December did not show the tail-lifting effect, the cumulative sales volume in 2023 was fixed at 277,100 vehicles (excluding logistics heavy trucks and pickup trucks), an increase of 10.41% year-on-year. Among them, the total sales volume of new energy VAN series vehicles in 2023 was 177,722 vehicles, down 2.40% year-on-year.

Sales volume: the annual sales volume declined for the first time year on year.

Generally speaking, the new energy VAN series vehicles in 2023 have two characteristics:

There was no cocking in January and December.

In terms of specific data, the total sales volume of new energy VAN series vehicles in December 2023.15148Cars, down year-on-year59.48%, down from the previous month.19.72%, compared with the common phenomenon of tail-jumping in December in previous years, the end of 2023 can only be said to be a silver-like wax spear.

"tail-kicking phenomenon"It is a major feature of new energy logistics vehicles in recent years, especially in 2022. In terms of sales volume, the total sales volume of new energy VAN series vehicles in December 2022.3.710,000 vehicles, which is the month with the highest sales volume in 2022, is also the month with the largest growth rate from the previous month.

Get to the bottom of it,"tail-kicking phenomenon"The most direct and main inducement is"Last bus subsidized by the state". In addition, in 2022, the battery price has increased, and the supply chain is tight. Many distribution operators consider that the increase in battery price will lead to the increase in vehicle price, thus forming a considerable profit difference. Even if the price of power battery is reduced slightly, there is little possibility of loss if there is a country to make up the bottom.

Under the superposition of two factors, many channel dealers bet on the small fluctuation of car prices and hoarded a number of vehicles at the end of 2022. With the official withdrawal of the state subsidy in 2023 and the diving decline of battery prices, the involution intensified and the inventory clearance pressure increased greatly. In the first year when the new energy logistics vehicle market was driven, it was taught a lesson by the market, and major distribution operators no longer rushed to hoard a large number of vehicles in December as in previous years.

Second, the size of the middle surface has increased sharply, the large surface has dropped by 20%, and the micro surface has been folded in half.

Specific to the market segment:

New energy micro-surface sharing50There are sales data for models, and the total sales are available.46654Cars, down year on year.51.63%;

New energy is shared in the middle.37There are sales data for models, and the total sales are available.111130Cars, up year-on-year83.78%;

New energy is widely shared.29There are sales data for models, and the total sales are available.19938Cars, down year on year.20.75%。

On the whole, the new energy medium has made great progress compared with 2022 with the number of new models and the sales volume of head models this year.

Micro-surface and large-surface are just like the prediction of tram resources. The biggest difficulty in achieving a further breakthrough in sales is whether there is a tail-lifting phenomenon. Since there is no such phenomenon, the sales of the two naturally decline a lot.

However, it is worth mentioning that in 2023, the number of large-scale new energy vehicles will increase a lot, such as SAIC Chase, Xinjiao Aoteng Pro, Ruichi EC75 and Lingshi Gold Card. However, the time to market of these vehicles is relatively late and they have not yet made efforts.

Model: The year-on-year growth momentum of head models is still gratifying.

Judging from the monthly sales results in December, except for two new cars, the Ruichi EC75 and Yufeng EM27L, only the Ruichi EC35 series models can maintain the momentum of chain growth, and the other models have declined year-on-year and chain-on-chain, with a large decline.

From the perspective of the whole year, because of the large number of new cars in the TOP10 model, the year-on-year increase is obvious. Judging from the hot-selling models, there are three micro-surfaces, six mid-surfaces and one large surface in the TOP10 model. It is no exaggeration to say that the new energy mid-surface models account for more than half of the VAN series models.

Specific to the sub-models, the remote star enjoys the V series models.3.8The data of 10,000 vehicles is firmly at the top of the sales list of new energy logistics vehicles, among which Yuanxing enjoys a total sales of V5 E.2469Vehicles, remote satellite enjoy V6E (including remote satellite enjoy V6E PLUS) total sales.35566To a certain extent, it proves that the advantages of medium noodles in the market are greater than those of micro noodles.

According to the data of tram resources, in 2023, the remote Star V series models were sold to 304 cities across the country, among which 6 vehicles exceeded 1,000, namely Shenzhen, Dongguan, Guangzhou, Chengdu, Foshan and Chongqing. The overall sales system was relatively healthy and did not rely too much on a single city.

The second place is the Kairui finless porpoise, which followed the changes in the big market and sold in December.1074Cars, down from the previous month.50.53%, down year on year.41.88%。 However, in terms of annual sales, the cumulative sales of the Kairui finless porpoise throughout the year.20264Car, accounting for new energy VAN series models.11.40%, up year on year.190.11%。

In terms of urban sales, the Kairui finless porpoise was sold nationwide in 2023.261Greater Bay Area, led by Shenzhen and Guangzhou, is the main market of Kairui finless porpoise, and the 40.55kWh and 38.64kWh versions of Guoxuan Hi-Tech are the best sellers.

It is worth noting that the Kairui finless porpoise will provide the choice of split tailgate in the future, which is a good change for users who need forklift loading and unloading.

Since the launch of the new energy mid-plane, the momentum of micro-plane models has been relatively weak, and the third is the Ruichi EC35 series models, with total sales in 2023.10184Cars, down more than year-on-year50%, the top three hot-selling cities are Shenzhen, Dongguan and Tianjin.

It is worth noting that under the trend that the micro-surface is gradually weakening and the middle surface is gradually rising, Ruichi New Energy will not give up the market. The Ruichi EC75 series with high hopes for tram resources was launched in December 2023 in a single month.886The sales performance of the car squeezed into the fourth place in the monthly list. Tram resource data shows that the cumulative sales in November and December 2023.967This is a very good start for a newly listed vehicle, and whether it will have an impact on the Chinese market in 2024 is worthy of attention.

Besides Ruichi New Energy, dongfeng shares’s Dongfeng Yufeng EM26 and Dongfeng Yufeng EM27L have similar performances.

Dongfeng Yufeng EM26 is an evergreen model owned by dongfeng shares, and Dongfeng Yufeng EM27L is a new model listed in dongfeng shares in 2023. The impact of the two models with relatively close market strategies is that the sales volume of Dongfeng Yufeng EM26 has decreased from the previous month, but the advantage is that users can choose according to their own needs.

Tram resource data shows that Dongfeng Yufeng EM26 will be sold in 2023.9800Cumulative sales volume of Dongfeng Yufeng EM27L.1406Total sales volume of two series products11206Car.

summarize

Throughout 2023, although the new energy VAN series models showed a slight negative growth year-on-year, the overall performance was still better than that in 2022. The end of the year is no longer the same as last year, which also means that new energy logistics vehicles are on a healthier development trend.

In addition, with the continuous decline in battery prices, the purchase cost of new energy logistics vehicles is also declining, and the sales volume may increase. However, tram resources believe that the increment of VAN series cars is not large, and it will still show an "involution" in 2024, which may lead to a battle for the share of 6-party models/7-party models. Micro-surface and large-surface are likely to maintain the existing share, even if it is eroded, the share that can be given up is very small.

The more voluminous 2024 has also arrived. Maybe it will be clear soon, so we can wait and see.

Lawrence, the designer of the giant panda climbing over the wall in Chengdu, died at the age of 60.

On October 12th, the reporter confirmed from official website of the University of Denver that Lawrence Aginte, the designer of Chengdu "Panda Over the Wall", passed away on October 4th, local time in the United States. According to local media reports, Lawrence was undergoing an operation at the time of the incident.

At present, the specific cause and details of Lawrence’s death have not been disclosed. The Douglas County Coroner’s Office said that the disclosure time of relevant information depends on the progress of the follow-up investigation.

jump

In December 2013, Chengdu’s tallest and largest panda installation art work is also the largest stainless steel panda installation work in China at present. A steel panda named "I Am Here" (I am here) appeared on the outer wall of a high-rise building next to the subway station entrance of Chunxi Road Pedestrian Street in Chengdu. With its unique wall-climbing shape and embarrassing appearance, this 15-meter-high and 13-ton steel panda quickly became a "landmark" and triggered

Earlier, its designer Lawrence once said that the panda jumped down from the top floor of the building and came to Chengdu from the sky, as if to tell people coming and going about itself. This is his creativity in making panda installations. "I Am Here" has a double meaning, which not only makes us think about our own existence, but also reflects on the development and prosperity of the city, reminding people not to forget to care for the precious creatures who are on the same earth with us like pandas while developing business.

It is understood that Lawrence has been teaching in the College of Art and Art History of Denver University for more than 20 years. He is a top artist in the industry and has designed many well-known outdoor art works. Among them, the local "I See What You Mean" in Denver (I know what you mean), a big bear standing outside the window and visiting the inside is one of its outstanding masterpieces.

(The original title is "Lawrence, the designer of Chengdu’s" Giant Panda Over the Wall ",died at the age of 60")

KIA EV5: The endurance revolution of pure electric SUV, 720km journey without worry.

In the field of electric vehicles, cruising range has always been one of the core indicators that consumers are most concerned about. As a rookie of pure electric SUV, it not only achieved a major breakthrough in endurance, but also showed a new trend of future travel in intelligent configuration. Today, we focus on KIA EV5 and explore how it redefines the endurance and intelligence standards of pure electric SUVs.

IMG_256

The standard battery life is 530 kilometers, and the long battery life version is 720 kilometers: subverting the battery life cognition of pure electric SUV

The standard endurance version of KIA EV5 provides 530 kilometers of pure electric mileage, which is excellent in its class. But what really shocked the industry was its 720 long battery life version, which pushed the cruising range of pure electric SUV to an unprecedented height-720 kilometers. This means that KIA EV5 can not only easily cope with urban commuting, but also have no pressure even for long-distance travel across provinces, which can almost rival the endurance performance of traditional fuel vehicles and greatly alleviate the mileage anxiety of electric vehicle users.

IMG_257

Intelligent Configuration: Technology Leads Future Travel

Kia EV5 is also at the forefront of the industry in terms of intelligent configuration. L2+ intelligent driving assistance systems, including Front Collision Avoidance Assistance (FCA), Second Generation Remote Control Intelligent Parking Assistance (RSPA 2), Parking Collision Avoidance Assistance-Front/Rear/Side, etc., not only improve the driving safety, but also make daily travel easier and more convenient. In particular, the innovative design of the second row of seats, the linked cushion and backrest, can form a flat through space, greatly improving the space utilization rate, and can get a perfect solution whether carrying large luggage or needing a temporary rest.

IMG_258

Space flexibility and comfort

The interior space design of KIA EV5 fully embodies the concept of humanization. The free adjustment of the backrest angle of the seat, combined with the hook behind the headrest of the front seat and the USB charging interface below, can ensure the comfort and convenience of every passenger whether traveling long or short. In addition, thanks to the optimized layout of the electric vehicle platform, the interior space of KIA EV5 is spacious, which can provide ample leg space and head space even in a compact SUV.

The launch of KIA EV5 indicates that pure electric SUV has entered a new era. It not only breaks the traditional cognition in cruising range, but also shows the infinite possibilities of electric vehicles in intelligent configuration and space flexibility. For consumers who pursue environmental protection and yearn for smart life, KIA EV5 is undoubtedly a bright star in the current market, leading the future development direction of pure electric SUV.

Today, with the continuous improvement of electric vehicle technology, KIA EV5 proves by its strength that pure electric SUV can not only meet the needs of daily travel, but also bring users a driving experience beyond expectations with excellent endurance and intelligent configuration. With the marketing of KIA EV5, we have reason to believe that green travel in the future will be more beautiful, intelligent and convenient.

Deep blue launched a sprint to sell 30,000 vehicles a month.

Original | edited by Ni Yuping | |Jaden

Golden bell cover battery, Contemporary Amperex Technology Co., Limited battery, intelligent driving assistance for parking and navigation, and 159L super-large front spare box … After shouting 21 configurations of "leading at the same level" in one breath, Deng Chenghao couldn’t help but stop and said proudly, "I think I should learn cross talk".

As the CEO of the car, Deng Chenghao made great preparations at this conference, only throwing a number for the last minute, 510Max pure electric version, 135,900 yuan.

Screams and applause swept the stage instantly. In the following three price announcements, the cheers were higher and higher. The leapfrog configuration and preferential prices are impacting people’s nerves.

"In the past, smart headlights only appeared in the best SUVs within 500,000, but now they can be bought for less than 150,000," Deng Chenghao said.

With the increasingly fierce market competition, the pressure is constantly moving down to the 150,000-level market. Now, Deep Blue has officially come to an end and pushed the price to the warning line of 110,000. It will challenge the two heavyweights in this price band: Yuan plus and Yuan Plus, and cut the cake from their mouths.

picture


01

Less than 150,000 cars have a 4K pan-tilt camera.

Many configurations that are rare in the 150,000-class market are put in this car.

The first is the unusual sense of space. Although it is a compact SUV, the wheelbase of 2880mm brings 66% of the car length and 74.4% of the car height. The second row has a seating space of 964mm, providing as much comfort as possible.

There is more than enough storage space. The capacity of the front trunk reaches an astonishing 159 liters, and the trunk has a double storage space of 492 liters, which can accommodate eight 20-inch suitcases.

In terms of cockpit, if the combination of Qualcomm 8155 chip, 16GB of running memory and 128GB of storage space has become commonplace, Deep Blue S05 further provides a 15.4-inch 2.5K ultra-high definition sunflower screen, which can make the left and right deflection angles 15, and is equipped with a 50-inch super-customized AR-HUD holographic augmented reality system.

In addition, the new car is also equipped with 1.3 million pixel intelligent light and shadow headlights, which can be used to cast a 120-inch projection frame, as well as various DIY paintings, symbols and slogans of users.

"In the past, smart headlights only appeared in the best SUV within 500,000, but now they can be bought for less than 150,000," Deng Chenghao announced excitedly on the stage.

Even more eye-catching than the smart headlights, there is also a DEEPAL 4K head camera on the roof. The 48-megapixel camera and 4K HD resolution make it have a shooting effect comparable to that of DJI. The 64G independent storage and electronic anti-shake function also make it have stable imaging and storage.

picture

The addition of the Yuntai camera is an attempt by Deep Blue to integrate into the young group. As soon as the press conference started, this equally young brand did not shy away from trying to capture the ambitions of young people. Deng Chenghao’s keynote for this car is: an exclusive car for Internet aborigines.

4K Zhiqu Yuntai camera can also be optional at the price of 3999 yuan. Compared with its cost, Deng Chenghao described it as a "loser" pricing.

Installing a camera on the roof of the car is not the first way that Deep Blue came up with. Those who also aim at young people have already crossed this road on G3 in Tucki. With the decline of Tucki G3, the exploration of car cameras in the market has come to an end.

However, the demand for camera has always been real and growing.

In the speech on the 10th anniversary of WeChat, Zhang Xiaolong, the father of WeChat, once said that 120 million people published a circle of friends every day, and about 670 million of the published contents were photos. People want to watch and want to be watched, which is almost the normal life of many young people.

And this demand is also changing the direction of the mobile phone industry. IPhone 4, released ten years ago, not only brought a leap in the mobile phone industry, but also made the camera function a match point in the competition of many mobile phone manufacturers.

People always compare the evolution of smart cars with the mobile phone industry. In this new market with infinite convergence of competition, Deep Blue S05 may demonstrate a new track with the camera function.

02

Guarantee delivery and win a new round of market confrontation

When the new energy penetration rate turns over the 50% mark, the market competition will accelerate down. Many car companies have entered the 100,000-200,000 market and seized market share.

President Ai Tiecheng once said in an interview that the range of 150,000 yuan to 200,000 yuan is the last bastion of the joint venture car. Chairman Zhu Jiangming believes that the automobile market in the price range of 100,000-200,000 yuan has a huge base and great development potential.

A team of researchers from Fitch China, a rating agency, said that the range of 100,000-200,000 yuan is likely to become a more intense price war range in the second half of the year.

New cars are also concentrated in this area. Both the first model of MONA in Tucki and the version of Ledao bass have a parking space of 150,000 yuan.

Not long ago, the dark blue GL318 for the light off-road market was just launched, and the dark blue car made persistent efforts to release the compact SUV dark blue S05, which further lowered the price and market to boost sales growth.

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Beyond the configuration of the same level, it is necessary to cooperate with a price with enough impact to better play its role. The pure electric version and extended range version of Deep Blue S05 will keep the price at 119,900 yuan to 149,900 yuan.

Among them, the price of the 510-kilometer battery life pure electric version is 135,900 yuan-higher than the 530 exploration version of Yinhe E5 by 100 yuan, and 3900 yuan cheaper than the plus510 beyond version. The former is a "rising star", while the latter is a "champion example" of Ba Ping-these are the two opponents it chose for itself.

Deep blue S05 wants to attack and defend these two popular models in the market at the same time at a tricky price. "After the press conference, I will go out to the factory to screw the screws," Deng Chenghao joked.

According to his disclosure, from the opening of the reservation on September 20 to the closing of the reservation window on the eve of the press conference, Deep Blue S05 harvested more than 16,000 orders.

The temperament of bursting red is faintly revealed. However, in order to become an evergreen product, Deep Blue S05 has to resist the delivery challenge.

Deng Chenghao announced at the scene that the listing will be delivered. On the second day of the conference, the delivery ceremony was held nationwide. "It is estimated that 30,000-35,000 sets of resources can be delivered in 2024", and the model with 4K Zhiqu Yuntai camera is selected. The estimated delivery time is 4 to 8 weeks.

In view of the delay in delivery, Deng Chenghao also said that he would pay 120 yuan a maximum of 10,000 yuan for each day of delay on the basis of the expected delivery date. If the user can’t apply for the national or local replacement subsidy due to the delay in delivery, Deep Blue will also fully compensate.

"Make every effort to ensure production and delivery" has become the current focus of deep blue automobile.

On the production side, Deep Blue Automobile increased its production shifts, Nanjing Smart Factory was adjusted to double shift system from September, and Chongqing Digital Smart Factory started double shift system from early November. At the same time, improve the supply of materials. In the past month, 13 production lines were added to the wiring harness of the whole vehicle, and special battery lines were added to S07 and L07.

03

Realize the ambition of brand upward

Since its establishment two years ago, Deep Blue Automobile has successively launched five models, namely, S07, G318, L07 and S05, covering different product lines from cars to SUVs, and including pure electric and extended range power forms.

Up to now, Deep Blue has only taken 27 months, and the delivery volume has exceeded 300,000 units, which has run a beautiful acceleration in the market.

In the market with saturated competition and tough competitors, Deep Blue Automobile quickly gained a foothold, forming two labels of "youth" and "technology" and becoming a player with distinctive posture and tonality.

It is also an important puzzle of the group in the layout of new energy. In the past, the outside world often compared it with Changan Qiyuan, which is facing the middle and high-end market and joined at the latest, and guessed which brand was closer to Changan Group. Zhu Huarong, chairman of Chang ‘an Group, stood on the platform at the deep blue press conference that day and gave a clear response, "(Three) are all sons".

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He further added that "Deep Blue Auto is an important part of Shangri-La’s strategy, and Changan will spare no effort to fully support it, including the time of the chairman, the time of the president and the time resources of the executives. Need people to give people, ask for money to give money, and ask for resources to give resources. "

In other words, Changan Group will generously introduce strategies, talents, funds and many other resources for Deep Blue Automobile to help the Deep Blue brand make further breakthroughs. For Deep Blue Auto, which is still looking for a bigger upward curve, the support and support of the Group will undoubtedly make it even more powerful in the competition.

Relying on Chang ‘an Group’s rich technical reserves and resources, Deep Blue Automobile holds two trump cards, Super Extended Range and Huawei Gankun Intelligent, and is determined to win the market reform of electric equal rights and intelligent equal rights.

With the continuous iteration of super extended range technology, the deep blue third-generation engineering prototype has been off the assembly line, and in the next generation, the average working efficiency of the Force super electric drive reaches 94%; The intelligent range extension of the Force can generate more than 3.85 kWh per liter of oil; The gold bell jar battery will also be overcharged at 5C and 7C in an orderly manner.

Deng Chenghao said that these same root technologies will also empower pure electric platforms and bring about the common development of extended range and pure electricity.

The cooperation with Huawei Gankun Intelligent will also enable Deep Blue to realize the popularization of intelligent driving for all. Not long ago, the Deep Blue S07 was the first model of 200,000-class Huawei Gankun Zhijia, which was the first to break the price barrier of high-class Zhijia. Deng Chenghao revealed that in 2025, Deep Blue will start the first year of intelligent driving, and all models will be fully equipped with L2+ intelligent driving system.

According to the plan, Deep Blue Auto will further improve its product matrix and launch more than 20 new products in the next three years.

In the overseas market layout, deep blue is also a must. According to a report by Thai media Nepal Drives, Deepal entered the Thai market in early 2024 and quickly rose to become the best-selling electric vehicle in Thailand in four months.

In the first half of this year, the sales volume of S07 and L07 in Thailand has exceeded 11,000. Deng Chenghao said that in the future, Deep Blue will further accelerate its global expansion and enter more than 70 countries next year.

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The game of building a car has shrunk, and the competition is long and fierce. Everyone feels the infinite approach of the critical point, but they can’t predict the end. Those players who have been established for ten years, the global hegemons are more or less tired. And young brands like Deep Blue Auto have a more flexible figure and amazing explosive power. They are ambitious and eager to try.

In the first nine months of this year, Deep Blue Automobile maintained a high growth trend, with cumulative sales exceeding 140,000 units. Deng Chenghao hopes to sprint the goal of monthly sales of 30,000 vehicles in the fourth quarter of this year.

In the interview, he emphasized that new energy vehicles are not fighting for L4 and L5, but fighting for the ability to popularize and survive. The first person who draws a sword may not win in the end. "Now it is in the stage of reshuffle in the industry, and it will definitely wash out opportunities and wash out heroes."

The dark blue car should look for opportunities in the melee and complete the upward transition.

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I knew you were "watching"

Comparative analysis of BYD Qin L and Seal 06: How to choose the right model for you?

BYD, as a leading enterprise in China’s new energy vehicle market, has launched a number of models that have attracted much attention, among which the and are particularly eye-catching. The two cars have their own advantages in design, performance, configuration and so on. This paper will compare and analyze them from multiple angles to help consumers make wise choices.

Qin L adopts the latest Dragon Face design language of BYD family, with sharp front shape and fashionable and dynamic overall appearance, which is suitable for consumers who pursue modernity. In terms of interior, Qin L is simple and atmospheric, using high-quality materials, equipped with a large-size central control panel and a full LCD instrument panel, which is full of science and technology.

Seal 06 pays more attention to luxury and high-end experience, with smooth body lines, unique front and rear design and strong visual impact. The interior is more luxurious, uses a lot of high-grade materials, has a more elegant layout, and is equipped with a large-size touch screen and high-tech configuration.

Qin L is equipped with a 1.5L turbocharged engine and motor hybrid power system, with the maximum power of 110 HP (engine) and 135 kW (motor), the maximum torque of 240 Nm (engine) and 330 Nm (motor), the acceleration of 100 km is about 7.9 seconds, and the comprehensive fuel consumption is 1.4 L/100 km (in hybrid mode).

Seal 06 adopts pure electric drive and is equipped with high-efficiency motor. The maximum power is 200 kW, the maximum torque is 400 Nm, the acceleration of 100 kilometers is about 4.5 seconds, and the NEDC cruising range is about 600 kilometers. For consumers who pursue electric vehicle performance and environmental protection, Seal 06 is undoubtedly a better choice.

Qin L is equipped with full-speed adaptive cruise, lane keeping assistance, automatic emergency braking system and so on. Technology configuration includes 12.8-inch touch screen, BYD DiLink system and wireless charging. Comfortable configurations include NAPPA leather seats, front and rear seat heating, seat ventilation, automatic air conditioning and panoramic sunroof.

Seal 06 is more luxurious in configuration, equipped with advanced driving assistance system (such as automatic driving function), full-speed adaptive cruise, lane keeping assistance and automatic emergency braking system 2. In terms of technology configuration, Seal 06 has a 15.6-inch touch screen, BYD’s latest DiLink system, wireless charging and AR-HUD head-up display. Comfortable configuration includes high-grade leather seats, seat massage, four-zone automatic air conditioning and panoramic sunroof.

The price ranges of the two cars are similar, ranging from 99,800 yuan to 139,800 yuan. Qin L is suitable for users who want to find a balance between performance, configuration and price. It has good fuel economy and scientific configuration, and the price is relatively affordable. Seal 06 is more suitable for users who pursue high-end experience and electric vehicle performance, with stronger power and more luxurious configuration.

Which model you choose depends mainly on your needs and budget. If you pay more attention to cost performance and fuel economy, Qin L will be a good choice; If you are looking for high-end configuration and excellent performance of electric vehicles, Seal 06 is more suitable.

In a word, Qin L and Seal 06 have their own advantages, and consumers should make choices according to their own needs and budgets. I hope the comparative analysis of this article can help you to make a car purchase decision.

Changan Auchan is no longer low-key, starting at 88,900

Today I’m going to talk about a gasoline car. As for its advantages, please read on.

Let’s take a look at the appearance of Changan Auchan X5 first. The front of Changan Auchan X5 has a flamboyant design style and looks sharp. Coupled with the fierce headlights, the shape is quite domineering and stylish. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Come to the side of the car, the car body size is 4490MM*1860MM*1580MM, the car uses simple and generous lines, the side looks very stable and atmospheric, with large-size thick-walled tires, eye-catching shape. In the rear part, the overall shape of the rear of Changan Auchan X5 echoes the front face, and the taillights are very dynamic and lively. Coupled with the unique exhaust pipe, the overall shape is still very attractive.

Sitting in the car, the interior looks very personal and the overall design is exquisite. The steering wheel of the car is very simple and generous, and it is equipped with functions such as manual adjustment of the steering wheel up and down, and its practicality and face value are not bad. From the central control point of view, the car is equipped with a touch-sensitive LCD central control screen, which makes the interior style impressive and meets the aesthetic standards of most consumers. Finally, let’s look at the dashboard and seats. The dashboard of this car presents a simple and generous design style, which is very eye-catching. The car uses a leather/fabric mixed seat, which is spacious and thick, with exquisite materials and comfortable ride.

Changan Auchan X5 is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 138KW and a maximum torque of 300N.m, with good power performance.

In addition, the car is equipped with car networking, driving mode selection, remote control key, rear wiper, engine start and stop and other configurations.

This car has been introduced almost before, and I believe many users who buy a car have taken a fancy to its comfort and practicality. I believe this car will definitely give you and your family a good experience.

Back then | About "Chang ‘an", we also had The Rule of Zhenguan.

Editor’s note: This is a nostalgic theater.

In 626 AD, Li Shimin, who was twenty-nine years old on the eighth day of August in the ninth year of Wude, sat on the imperial collapse seat in the Taiji Hall. Although he was about to become emperor the next day, he looked uneasy and absent-minded, and his greeting to Fang Xuanling seemed to be a surprise. Li Shimin recalled the night before Tang gaozu ascended the throne nine years ago, and he was really at a loss when he sat in that position himself. Fortunately, his thinking soon changed from farmland to governance.

-This is the relevant text describing the night before Li Shimin ascended the throne in the script of The Rule of Zhenguan.

The 50 episodes of The Rule of Zhenguan, directed by Zhang Jianya and written by Meng Xianshi and Acheng, was a domestic film and television drama that showed the style of Zhenguan Dynasty more than ten years ago. It has always been highly praised by history lovers. With the popularity of The Longest Day In Chang’an, this drama was once again mentioned by everyone.

But interestingly, this well-made "The Rule of Zhenguan" is generally only talked about by audiences interested in history. Why?

Because it has almost no characters, only history and politics.

First, no one can fail.

Before expressing my love for this drama, I decided to promote it first, to fully expose its shortcomings, and then to tell everyone that it is its shortcomings that I like. Its shortcomings are fatal and are bound to attract a lot of criticism.

We might as well consider a question, who is the protagonist of this play?

The answer is obvious, Li Shimin, Li Shimin, King of the Tang Dynasty and Qin Dynasty, and Li Shimin, Your Majesty of Zhenguan.

Ma Yue plays Li Shimin.

So what kind of person is Li Shimin in this play?

Ma Yue’s Li Shimin is thin and heroic enough, and her voice is like Hong Zhong’s. The most important thing is that those eyebrows and eyes are not angry and arrogant, and they are natural emperors. Naturally, they have won the love of many people, but this love is not that the screenwriter writes well, but that he dresses well, the actors play well and the photography is good.

When Ma Yue sat there, it was imperial, and no one could hide it. The appearance of Emperor Zhenguan was frozen. So far, no one can compare with him in Zhenguan, but this role is static and has not changed.

What is the most important thing in a play? Not the plot, not the picture, but the characters. Maybe you don’t remember the plot of a good play, and you don’t remember how beautiful the composition is, but well-written and well-acted characters will certainly live in your heart.

Ma Yue’s success depends entirely on his natural contribution, which has little to do with the screenwriter. This Li Shimin character has no arc light, and there is no obvious change from his debut in the first episode to his exit in the last episode. No matter his personality, ability or cognition of the world, it is unchangeable. Of course, all characters don’t have to change, but the relationship between people must be dynamic, so that the character and emotion of the characters can be highlighted, otherwise it will only be a functional role.

Therefore, the most brilliant thing in this play is the relationship between Li Yuan (played by Ma Jingwu) and Li Shimin. At first, Tang gaozu was the emperor, Li Shimin was the prince, and Tang gaozu hovered between Li Shimin and Li Jiancheng, wondering who should inherit the unification. Later, Li Shimin fought bravely, raised Tang gaozu, and Tang gaozu abdicated in desperation, and the relationship between father and son became rigid to the extreme; At the end of the day, Li Shimin and Tang gaozu finally reconciled. Li Shimin took Tang gaozu and let Tang gaozu watch the people in North Hunan dance together. Tang gaozu was finally relieved.

Why is Li Yuan pleased? Because Li Yuan grew up at the end of the Southern and Northern Dynasties in troubled times, although Yang Guang claimed to be a saint Khan, it was impossible for Li Yuan to imagine the happy situation of reunification since the end of the Western Jin Dynasty, but his son made it.

This scene is very meaningful. It runs through a picture that Central Plains people dare not imagine for hundreds of years. However, if you don’t understand this background, your emotional understanding may not be particularly appropriate, and you may only feel the warmth of your family.

In addition to Li Shimin, even the roles of Grandson Queen, Changsun Wuji, Fang Xuanling, Du Ruhui, Wei Zhi and so on have not changed in this drama. What these people look like from the time they debut, then they have already been determined. Besides Wei Zhi and Li Shimin, the relationship between the characters hasn’t changed (even Wei Zhi, when he was the Prince of the East Palace beside Li Jiancheng, although his relationship with Li Shimin was hostile, the creator didn’t let them have direct contact with each other in order to be loyal to historical facts, so Wei Zhi didn’t have enough dramatic effect when he reconciled with Li Shimin later).

So are there any well-written characters in this play?

Yes. This role is called Zhao Deyan. Zhao Deyan is indeed a historical figure, but he is a nobody, and there are not many records about him in the history books: "Jie Li Khan got Zhao Deyan, a Chinese, and entrusted him with it. The Chinese people are not happy when they talk only about virtue and change old customs, and the decrees are troublesome and harsh. Valerian is good at trusting the Hu and sparse Turks, and the Hu people are greedy and repeated, and the soldiers are old and moving; There will be heavy snow, several feet deep, many miscellaneous animals will die, and there will be famine for years, and the people will be cold and hungry. I don’t give you the money, but I have regained all the ministries. Because of the internal and external grievances, the ministries are rebellious and the soldiers are weak. " In the records, Zhao Deyan made a speech to Jie Likhan, thus sowing the seeds for his demise.

Because he is a nobody, the screenwriter can write this character. At first, it was set for him to be the secretariat of Beizhou. Li Shimin just became a prince, and Wei Zhi went to Hebei to reassure people. Zhao Deyan mistakenly thought that Li Shimin was trying to lure the snake out of the hole, so he made a lot of trouble by trying to figure out what he meant. When Li Shimin saw through what Zhao Deyan was like, he asked Zhao Deyan to take refuge in Pei Ji, the veteran of Tang gaozu, and quickly killed Pei Ji; Finally, Zhao Deyan was rushed to Jieli Khan by Li Shimin, and finally "made the best use of everything".

Such an adaptation is a dramatic adaptation. Unfortunately, in this play, only the little people are dramatized.

The essence of drama is construction. Whether it is a historical drama or a modern drama, whether it is a political drama or a romantic drama, there must be a pile of materials based on reality or past reality in advance, and then the creators extract and concentrate these materials, and finally readjust and establish a refined story.

These great figures in history in this play have been stereotyped when they appear, and their images come from history books. What Li Shimin and Changsun Wuji are like in the history books, they are what they are. In strict accordance with the historical records, the relationship between ministers is harmonious and there is no change.

Teacher Meng Xianshi, an expert and one of the screenwriters in Tang Shi, once struggled. He originally planned to design a sentimental line for Dou Jiande’s daughter and a hidden line for the former prince, but later thought it was too far from history, so he gave it up. It is right to give up, but this does not mean that all the constructions can be given up.

Li Shimin, why Li Shimin? Apart from his unique divinity, what influenced him during his growth? What changed his world outlook and personality in the long life?

This is the necessity of biographies.

Transcendental figures can appear, such as the first emperor, Emperor Wu of Han Dynasty and Emperor Taizong of Tang Dynasty. However, if you want every character to be brilliant, it is very difficult to ask every character to be transcendental. Why the character is this character is unclear, either with a history or a change. -and there are almost no roles in "The Rule of Zhenguan".

Imagine an audience who doesn’t know who Li Shimin is at all and opens the play with great interest. He doesn’t know anyone. What will the audience do at this time? He will abandon the play in ten minutes.

Let’s take a look at what was filmed ten minutes before the first episode-the answer is a conversation that lasted for ten minutes. This is not a tense dialogue in the first episode of "Ming Dynasty 1566", but a long speech by Li Shimin in front of Tang gaozu to analyze why he wanted to fight Wang Shichong and how to fight Wang Shichong.

Did you find the problem? There are no events, only endless conversations.

This is a spoken opening, and this is a spoken 50-episode TV series.

This is a rule of chastity.

Second, the way of heaven and earth, Zhen Guan also.

Li Shimin, the Emperor of Zhenguan, as a king who hardly confronted his opponents except conquering, had no initiative in the TV series The Rule of Zhenguan.

How to understand this sentence? When we look at Yongzheng Dynasty, Yongzheng wants to govern the bureaucracy because he saw the sufferings of the people when he was a prince. We watch "1566 of the Ming Dynasty", and Harry finally decided to go to the library because he finally realized the problem in the long struggle in the early stage.

What about "The Rule of Zhenguan"? When Li Shimin came out, he had an idea, that is, to govern the country well and make Datang flourish. The opening song "Look at this beautiful mountains and rivers, you have given me a lot, let me build this land into an ideal country wholeheartedly", which gives us the feeling that Li Shimin, who came out of nowhere, suddenly decided to take responsibility for the world and turn it into its own ideal country.

And why did he do it? There is no explanation in the play. If the audience doesn’t understand the historical background, they will definitely not know Li Shimin’s motivation and vision, but will only feel out of place and never be able to empathize with this character.

These can be staged, but it didn’t do it. It just moved the contents of the history books intact.

Again, this is the rule of chastity.

Let’s think about two questions first. Why was there a rule of chastity in that era? Why do so many people want to copy the rule of chastity?

In order to answer this question, we must focus on the Wei, Jin, Southern and Northern Dynasties and the Eastern Han Dynasty. In these hundreds of years of troubled times, apart from the brief reunification of the Western Jin Dynasty, it has always been a separatist state of various forces, which is a merger war.

The war of annexation is different from the peasant war. The war of annexation means that the rulers of various separatist regimes encourage farmers to produce. On the whole, production will not be destroyed on a large scale, so the population will grow slowly in these troubled times of hundreds of years.

The population of the Western Jin Dynasty was more than 30 million. When the Sui Dynasty unified the whole country, the population was more than 50 million. When the productivity is not obviously improved, peace is bound to be sharp and short-lived, and the situation of not having enough food will inevitably lead to a rapid and large number of social contradictions, whether or not Emperor Yangdi will.

So it was not long before the Sui Dynasty was unified, and the peasant war broke out. The main body of the peasant war is the peasants. When the peasants participate in the war, it means that the production will be destroyed, the production will be destroyed, and the people will be displaced. What is the result?

It was in the early Tang Dynasty that there were only over 10 million people left.

This is the historical and social background of Zhenguan rule. If you don’t understand this background, not only can you not fully feel the feeling of crossing time and space when Li Yuan saw North Hunan and Vietnam singing and dancing together, but even why Zhenguan rule was born can’t really feel it emotionally.

And if you want to complete the rule of Zhenguan, you still need a figure.

Many years ago, a teenager witnessed his uncle’s reckless behavior, regardless of the world’s load, and pushed the Sui Empire to its downfall step by step. When the teenager grew up, he found that he finally had to face the situation that his uncle had faced.

Uncle’s name is Yang Guang. The boy’s name is Li Shimin.

Every step a teenager takes will take a look at his uncle’s mistakes and be careful. He can’t be as reckless as his uncle, from teenager to youth, from youth to middle age, from middle age to old age. He must always do his best. He always remembers the people and that water can carry a boat or overturn it.

However, teenagers still inherit their uncles’ ideas on major policies, such as culture, war, economy, diplomacy and so on.

This is the background of the rule of Zhenguan.

If we broaden our horizons, we will find that the relationship between Emperor Yangdi and Emperor Taizong appeared hundreds of years ago, that is, Qin Shihuang and Emperor Wudi of the Han Dynasty. It is also a short-lived dynasty established after the annexation war for hundreds of years, and it is also a unified empire quickly established after the short-lived dynasty because of the peasant war. What is the difference between the Han Dynasty and the Tang Dynasty?

The difference lies in a man named Zhang Qian.

In 139 BC, Emperor Wu of the Han Dynasty sent Zhang Qian, who was in his twenties, to the west. The young man walked with a mission for thirteen years and finally came back to Chang ‘an, the starting point that haunted him.

Nearly a thousand years after Chang ‘an City in Han Dynasty disappeared, Sui Daxing City was built some distance southeast of Chang ‘an City in Han Dynasty. After several decades, Li Yuan took Sui Daxing City as the capital of the new empire Tang Dynasty and renamed it Chang ‘an City.

Zhang Qian brought back to Chang ‘an, not only a few words from Yue’s family, but also nearly a thousand years of exchanges west of Chang ‘an.

Therefore, when history reached the Sui and Tang Dynasties, the Central Plains Empire was not as it was in the early years of the Western Han Dynasty. The exchanges between the Tang Dynasty and the outside world increased greatly, and trade, diplomacy, study, etc. What the Emperor of the Tang Dynasty had to do at this time was not to punish him from afar, but to sweat.

At the same time, the Confucian classics collapsed in the last years of the Eastern Han Dynasty, and the filial piety in the Western Jin Dynasty failed to stand up. Buddhism and Taoism began to penetrate into all aspects of people’s lives. At this time, let alone Cheng Zhu’s Neo-Confucianism, even Han Yu’s Neo-Confucianism theory has not yet appeared. In such a period of cultural collision, Tang’s political theory has not yet been completed, and everything is in the form of openness.

So we understand that there are many prosperous times, but different prosperous times show different forms. At that time, the emergence of the rule of Zhenguan was inevitable, valuable and difficult to replicate.

The TV series "The Rule of Zhenguan" begins with Li Shimin leading an army to conquer Wang Shichong, the middle part is Li Shimin fighting for the throne, and the latter part is Li Shimin discussing with ministers how to govern the Tang Dynasty.

This kind of performance is accurate, but it is also unfriendly to the audience. For the audience who know the background, for example, the compilation of clan annals can make people look back on hundreds of years of history; But if the audience doesn’t understand the background, then such a thing is rootless wood and passive water. The audience may understand it, but they can’t understand its meaning emotionally.

Therefore, Zhen Guan should have the appearance of Zhen Guan. This sentence is not only aimed at Wu Dechao, but must be aimed at the whole history. Only in this way can we really make a grand history.

That’s true, but it’s actually very difficult to show it in drama. Because the time span is too big, we can’t invite the ancients, and we can’t slowly tell how all this came about. Therefore, it is very important to choose the starting point. We must find events that can profoundly reflect the background of the times at that time, wrap a series of political, economic, cultural and social propositions at that time as much as possible, and then write characters, so that the audience can feel these backgrounds personally.

The protagonist had better be as ignorant of the world as the audience. This is the best way to stimulate the audience.

It’s easier said than done, so I don’t want to criticize The Rule of Zhenguan too much. On the contrary, I really like this play.

Third, ask him about the importance of managing the country

The content of The Rule of Zhenguan is extremely solid. Although it is anti-drama, the audience who are really interested in politics and history will enjoy an unusually rich meal when watching this drama.

Call it anti-drama, because drama is about characters, it is not, and the most important thing is to talk about the macro.

Tell how to govern the country, tell how to control the courtiers, and tell how to stabilize the people …

For example, in the beginning, Tang gaozu told Li Jiancheng that you don’t want to compete with the minister, because all the work in the end belongs to the king. For example, after Li Shimin was sealed as a prince, he appointed Wei Zhi, who was once a political enemy, to go to Hebei to calm people’s hearts, in order to tell everyone that the world must be reconciled.

There are many truths in each episode, and every truth can be used for acting, but there are none. Because these are all spoken by mouth, the truth will be macro. What will it be like when the macro ideas are implemented at the grassroots level?

In the early Tang Dynasty, local administration was divided into states and counties, and grass-roots organizations in villages below the county level were led by county departments, which was a direct contact between people.

Therefore, when macro-policies reach the grass-roots level, there will definitely be actions, and they must be real and antagonistic actions. Why will we continue to develop the land equalization system, the rent-to-mediocrity system and the imperial examination system? What are the effects of these on the people? When we look at this moment instead of measuring it in a hundred years, we feel naturally different.

However, these feelings are not realized by the monarch and ministers who talked about them in the court, and the audience naturally cannot understand them. Everyone is surrounded by you and me, either you are full of fun or you are sleepy.

So this drama is actually about political philosophy.

Political philosophy is not completely politics, politics is behavior, and political philosophy is theoretical construction. Dong Zhongshu of China and Max Weber of Germany have been doing this all their lives. In the final analysis, what they want to do is to explain political behavior: why is it legitimate? Why is he the emperor?

Here we can understand why it is the classic saying of Li Shimin:

"Husband, with copper as a mirror, can be dressed; Taking history as a mirror, we can know the rise and fall; Taking people as a mirror, you can understand the gains and losses. "

Some people read history to know the truth and study the truth, some people read history to cultivate sentiment and seek comfort, while others read history to learn from experience and be alert at all times. Political philosophy is inseparable from history, but political philosophy is not history. It does not study history, nor does it feel history. It only uses history.

Li Shimin, who attaches great importance to the historical role, always warns people with Xunzi’s words that water can carry a boat or overturn it. He will say this, except that he always takes Yang Guang as a negative example as mentioned above (there are a lot of cases in Zhenguan Politicians and Youyang Miscellany) and his obsession with the change of Xuanwu Gate, there is another important reason.

Emperor Zhenguan was a horse leader in karis who didn’t need artificial construction. Karis horse means authority that needs no explanation. The ancient kings of China tried their best to shape their own image of karis horse, while Li Shimin was one of the few horses that naturally formed without shaping.

Mao Zedong once commented on Li Shimin: "Since ancient times, there has been no right of Li Shimin, followed by Zhu Yuanzhang’s ear."

Tang gaozu Taiyuan arise, he participated in; When the Tang Dynasty laid the foundation for reunification, he contributed the most. In other words, without him, Datang may not be what it was later. In the process of establishing the Datang regime for many years, he proved his existence with countless victories. In layman’s terms, whoever can lead us to victory will follow us.

Therefore, when Li Shimin was crowned Prince, his hairstyle looked strange, but it was in line with history.

"The Book of the New Tang Dynasty Volume XXIV Chronicle XIV Car Clothing": "The Emperor is not dressed in Canadian dollars, but is decorated with a black top, a pair of children’s buns, a pair of jade guides and a treasure."

After Xuanwumen, he was already the son of heaven, although he was only a prince at that time. This detail is in place.

His son, Li Zhi, was different from him when he was made a prince.

We know very well why Li Shimin became emperor, but what about Li Zhi?

After reading the words written by Li Zhi, Changsun Wuji said this: "I just guessed that it was written by your majesty, because no matter how you write it, it is an imperial word, and the imperial word cannot be commented."

Changsun Wuji means that Li Zhi’s words are imperial.

This is political philosophy.

Fish in the water is not presumptuous, how can it yue longmen; The tiger is not presumptuous in the mountains, how can it roar in the mountains?

If it were any other drama, we would definitely try to act on Li Zhi, not to mention the costume idol drama such as "The Supreme Beauty", even the drama "Zhenguan Long song" under the banner of historical drama, but this drama didn’t. The core of this drama is not to explain why Li Zhi can be a prince, but only to show why Li Zhi is a prince.

Why is Li Zhi a prince? Changsun Wuji couldn’t give an answer, so he said it was imperial.

Why is Li Zhi imperial? The play also didn’t give an answer, but designed a bridge that he could control the sword in Li Shimin’s hand.

So Li Zhi finally became emperor.

However, as a result, Li Zhi could not create another rule of Zhenguan. He only had the legacy of Zhenguan and the rule of Yonghui.

Sun Yinggang sought a hidden line of history in The Age of Divine Literature: Divination, Arithmetic and Medieval Politics. Political history is the obvious line of history, but there are many hidden lines in history. History has folds, and we must find ways to find this fold, which is the hidden line of history.

In this book, he takes several emperors of the Tang Dynasty whose legitimacy sources are not very strong (such as Emperor Taizong, who appeared after Xuanwu Gate, Tang Gaozong, who became emperor only after the battle between his eldest brother and his second brother, Wu Zetian, the only female emperor, and Tang Suzong, who had a delicate relationship with his father after the Anshi Rebellion) as examples, and describes how these emperors used divination and magic numbers to construct ideology, auspicious signs, disasters and even historical cycles when their legitimacy was questioned.

Take this book to watch this play again, and you will naturally understand where the most interesting point of this play is.

This also leads to the great difference in ideological value between The Rule of Zhenguan and many historical dramas. We don’t make value judgments here, but only think about the differences.

-other historical dramas are deconstructing politics and history, breaking them and telling you why; But this drama is constructing politics and history, and only tells you what happened.

If you understand this layer, you can naturally forgive why it can’t do the characters and events well, because a drama that does the characters and events well will inevitably need to deconstruct it. The Rule of Zhenguan is unwilling to deconstruct.

Conclusion another kind of chastity

Personally, I like this play very much. I even want to put it in a very high position and take it out from time to time to taste it. I will often have some new understandings and new feelings, but this idea is private and I can’t share the fun with you.

I don’t mean to criticize the audience for not liking the play, and I don’t mean to criticize the drama’s dramatic problems. I just want to say that it is definitely a strange play. It is not in the same evaluation range as the previous good dramas and bad dramas.

I don’t want another "The Rule of Zhenguan", but at least we have to have a "The Rule of Zhenguan". Pay tribute to two teachers, Meng Xianshi and Acheng, and also to director Zhang Jianya and all the actors.

One of the most frustrating scenes in the whole play has nothing to do with chastity. That’s what a monk looked like after he traveled through mountains and rivers for seventeen years and returned to the Tang Dynasty from Tianzhu.

At that moment, I was shocked that everyone will get old, and so will he. His name is Xuanzang. That is not the rule of Zhenguan, but also the rule of Zhenguan. There are many kinds of Zhenguan.

Brand-new Binzhi, Honda HR-V, etc., a large wave of new cars are about to debut, so don’t miss it if you want to buy a car.

In July, 2022, the 359th batch of new products declared as "Announcement of Road Motor Vehicle Manufacturers and Products" was officially announced, including Dongfeng Honda HR-V, Guangqi Honda brand-new Binzhi and new generation Chuanqi M8. So, what is the appearance of these heavy new cars? What’s the size? Below, buy a car and come with everyone to learn more about it.

Dongfeng Honda HR-V

Dongfeng Honda HR-V can be regarded as the sister model of Guangzhou Automobile Honda ZR-V. According to the application information, the wheelbase of Dongfeng Honda HR-V is 2655mm, and the length, width and height are 4569/1840/1621mm respectively, which is basically consistent with that of Guangqi Honda Zr-V. However, Dongfeng Honda HR-V adopts a more square honeycomb grille design, which looks very atmospheric.

In the power part, Dongfeng Honda HR-V is equipped with a 1.5T+CVT powertrain, in which the model of the 1.5T engine is L15CG with a maximum power of 134kW. With the appearance of HR-V and the replacement of CR-V, Dongfeng Honda’s SUV family sales are expected to be in by going up one flight of stairs soon.

Guangqi Honda brand-new Binzhi

As can be seen from the declaration map, the air intake grille of Guangqi Honda’s new Binzhi adopts the same color design as the car body, and the fashion sense of the whole front face has been significantly improved compared with the current one. As for the body size, the new Binzhi has a wheelbase of 2610mm and a length, width and height of 4380/1790/1590mm respectively. Compared with the current models, the new Binzhi is superior in length.

In the power part, Guangqi Honda’s new Binzhi is equipped with a 1.5L naturally aspirated engine with a maximum power of 91kW. According to the application data, the fuel consumption of Guangqi Honda’s new Binzhi is 6.3L and 6.4L, which correspond to different kerb quality.

Brand new Civic HATCHBACK e:HEV

The new Civic HATCHBACK e:HEV, which is the hybrid version of the new Civic hatchback, basically continues the design of the new Civic hatchback fuel version, and looks more sporty than the new Civic sedan version. In terms of body size, the wheelbase of the new car is 2735mm, and the length, width and height are 4548/1802/1415(1420)mm, which are basically consistent with the fuel version.

However, the new Civic HATCHBACK e:HEV is equipped with hybrid power, specifically a 2.0L hybrid power system, in which the 2.0L naturally aspirated engine has a maximum power of 105kW. As for the fuel consumption, the comprehensive fuel consumption per 100 kilometers of the new car is 4.61L and 4.67L, and the fuel economy is excellent.

Ji Li xing Yao

According to the application information, Geely is about to launch a brand-new SUV, and the SUV will be named Xingyao (from the tail mark). The internal code name of Geely Xingyao is FX11, and it has a sharp front face and tail, which can bring a strong visual impact. In terms of size, Xingyao has a wheelbase of 2777mm and a length, width and height of 4670/1900/1705mm, respectively, and is positioned as a compact SUV.

In terms of power, Geely Xingyao based on CMA architecture will launch 1.5T and 2.0T models, in which the maximum power of 1.5T engine is 133kW and that of 2.0T engine is 160kW. In addition, the new car will also launch a hybrid version (equipped with Lei Shenqing Hi·X hybrid system), which will bring rich power choices to consumers.

Brand new Chuanqi M8

Judging from the declaration map, the new generation Chuanqi M8, like the current model, also provides two kinds of front faces for consumers to choose from, and it is also a vertical and horizontal grille design, but the specific details are obviously different. In terms of dimensions, the new Chuanqi M8 has a wheelbase of 3070mm, and its length, width and height are 5,193 (5,212)/1,893/1,823 mm respectively, in which the wheelbase is increased by 70mm and the length is slightly improved.

In terms of power, the new Chuanqi M8 will launch fuel and hybrid models, in which the fuel version is equipped with a 2.0T engine with a maximum power of 185kW, and the hybrid version is equipped with a 2.0T hybrid system, in which the 2.0T engine has a maximum power of 140kW.

Chang ‘an Auchan X5 PLUS

According to the application information, Changan Auchan plans to launch the Changan Auchan X5 PLUS model. The front face of the new car is obviously different from Auchan X5, but it also has a good visual impact and is very sporty. In terms of body size, the wheelbase of Changan Auchan X5 PLUS is 2715mm, and the length, width and height are 4540/1860/1610(1620)mm, which is longer and higher than that of Auchan X5, and the wheelbase is also a little longer.

In terms of power, Changan Auchan X5 PLUS will be equipped with a 1.5T engine of model JL473ZQ7, which has a maximum power of 138kW (188HP), which is stronger than the 1.5T engine of Auchan X5.

Lingke 05 EM-P

As the latest plug-in hybrid model of Lectra 05, the appearance of Lectra 05 EM-P is very similar to that of the current Lectra 05 PHEV model. The two-color body is matched with exquisite wheels, giving people a fashionable visual experience. According to the application information, the wheelbase of the LECK 05 EM-P is 2734mm, and the length, width and height are 4592/1879/1628mm respectively, which is consistent with the LECK 05 PHEV currently on sale.

As for the power, the Lectra 05 EM-P is equipped with Lynk E-Motive intelligent electric hybrid technology. The specific plug-in hybrid system consists of a 1.5T engine+motor, of which the maximum power of the 1.5T engine is 110kW. In addition, the maximum speed of the new car can reach 210 km/h.

AION Y Plus

AION Y’s latest model, AION Y Plus, appeared in the Ministry of Industry and Information Technology. As can be seen from the declaration map, AION Y Plus generally continues the design of AION Y, and only makes adjustments in details, such as front and rear enclosures and taillights. If you look closely, it is easy to distinguish the two models.

According to the application information, AION Y Plus will be equipped with a driving motor with a maximum power of 150kW, and the power is slightly higher than the current one. As for the body size, the wheelbase of AION Y Plus is 2750mm, and the length, width and height are 4535/1870/1650mm, which are longer than the current models, but the wheelbase of the two is the same.

Zhiji LS7

Zhiji LS7 is the second mass-produced model of Zhiji Automobile, with a wheelbase of 3060mm, a length of 5049mm and a width of 2002mm, respectively, and is positioned as a medium and large SUV. In terms of appearance, Zhiji LS7, like Zhiji L7, adopts a simple design style, but the headlights of Zhiji LS7 look softer. With the upgrade of configuration, cameras and radars will be added to the roof of Zhiji LS7 to improve the automatic driving ability of the whole vehicle.

Zhiji LS7 with pure electric power is available in two-wheel drive and four-wheel drive models, in which the two-wheel drive model is equipped with a rear single motor with a maximum power of 250kW, the front motor with a maximum power of 175kW and the rear motor with a maximum power of 250kW. In terms of batteries, the two-wheel drive and four-wheel drive models of Zhiji LS7 are equipped with ternary lithium-ion batteries.

Mitsubishi brand-new Outlander

GAC Mitsubishi’s brand-new Outlander was unveiled at the 2022 Chongqing Auto Show. This appearance at the Ministry of Industry and Information Technology means that it will be officially listed soon. The new Outlander has adopted a brand-new design and added design elements such as split headlights, which looks younger and heavier than the current models. In terms of size, the new Outlander has a wheelbase of 2706mm and a length, width and height of 4,710/1,862/1,745 mm, which are superior to the current models.

In terms of power, the new Outlander will be equipped with a 1.5T+CVT powertrain, in which the maximum power of the 1.5T engine is 158kW(215 HP), which is better than the current model. According to the application information, the maximum speed of the new Outlander can reach 195 km/h.

In the latest batch of declared models, Dongfeng Honda HR-V, the new generation Chuanqi M8, the new Binzhi and other models can undoubtedly attract a lot of attention. However, having a high degree of attention does not mean that it will sell well. Then, how many of the above new cars will be able to enter the hot-selling ranks? We will wait and see.