From December 13th to 14th, the 2023 China Home Appliance Science and Technology Annual Conference and the High-quality Development Exchange Activity of the Smart Home Appliance Industry were held in Wuhan, Hubei. TCL Air Conditioning and a new generation of air conditioners – TCL Small Blue Wing P7 Fresh Air Conditioning appeared, with a smart health experience upgrade that understands your health, energy conservation, and usage habits better, bringing a new wind to the high-quality development of the industry.

　　According to the introduction, the theme of this conference is "Scientific and technological innovation leads the high-quality development of the home appliance industry", focusing on "green and low-carbon, intelligent home appliances, health and cleanliness, refrigeration, noise reduction, DC flexibility" and other technical directions. Many academicians and authoritative experts and professors in related fields such as intelligence and refrigeration were invited to give special reports.

　　TCL air conditioning breaks the market with high-quality development

　　At the plenary meeting held on the morning of December 13, Chen Shaolin, senior vice president of TCL Industrial and general manager of the Air Conditioning Division, gave a keynote speech entitled "The Road to Breakthrough in the High-quality Development of TCL Air Conditioning".

　　Chen Shaolin pointed out that the challenges from respiratory health, the challenges of high energy consumption and refrigerants to global warming, and the opportunities and challenges of new technologies to the traditional air-conditioning industry are the main challenges facing the development of the current air-conditioning industry. In the face of industrial challenges and changes, it is necessary to use leading strategies to achieve high-quality development, and high-quality development is first and foremost the high-quality development of brands.

　　In order to find a way to break through the high-quality development, TCL Air Conditioning is taking smart health as its value direction, with the brand mission of allowing more people to easily enjoy the healthy and green life brought by the air, and becoming a leading brand in healthy air management, heat pump and thermal energy management that users can trust.

　　In terms of high-end, intelligent and green, TCL air conditioning takes Wuhan intelligent manufacturing base as its foothold, deepens 5G + industrial Internet integration, promotes digital transformation and high-quality development of the industrial chain, and increases efficiency by 40% in the past four years.

　　Leading the new generation of air conditioning technology innovation, TCL air conditioning won the Intelligent Fresh Air Innovation Award

　　On December 10th, TCL Little Blue Wing P7 Fresh Air Conditioning was released in Beijing Water Cube. From Beijing to Wuhan, TCL Little Blue Wing P7 Fresh Air Conditioning has attracted extensive attention from consumers and the industry. At this event, TCL Air Conditioning won the 2023 Intelligent Fresh Air Innovation Award and 6 Excellent Paper Awards for its fresh air air technology innovation, further demonstrating its technological research and development strength as a leading brand of fresh air.

　　According to reports, the TCL small blue wing P7 fresh air conditioner has been fully upgraded from three aspects: health, energy saving and user habits.

　　A new generation of air conditioners, better understand your health. This product upgrades the user’s health from sound comfort, air quality comfort and thermal comfort, achieving 30 dB (A) silent fresh air, air quadruple filtration purification, temperature fluctuation control ± 0.3 ℃ and other experience improvements.

　　A new generation of air conditioners, better understand your energy saving. TCL small blue wing P7 fresh air air conditioner not only saves energy in hardware, but also realizes energy saving in software algorithms, design energy saving, and operation energy saving. Among them, in terms of operation energy saving, the product adopts AI time domain prediction algorithm, which will anticipate the temperature and optimize it in real time, which can avoid excessive dehumidification and excessive cooling, and the energy saving rate can reach up to 40%.

　　A new generation of air conditioners, better understand your usage habits. TCL small blue wing P7 fresh air conditioner is equipped with a high-performance offline voice module, which has a high wake-up rate in the bedroom environment, making voice control freer and more satisfactory. At the same time, it is equipped with a two-wheat control system with sound source positioning function, which can achieve the effect of "wind blowing towards people" or "wind avoiding people blowing".

　　In fact, the TCL small blue wing P7 fresh air air conditioning is the innovation of TCL air conditioning in the fresh air track. At present, TCL air conditioning has seven international leading technologies, including high-efficiency energy-saving silent fresh air technology, heat pump operation energy-saving technology, large fresh air volume and low noise technology, frequency conversion energy-saving technology, smart soft air technology, 60 ° C high temperature and strong cooling technology, and power visualization technology.

　　Industry experts say that the high-quality development and breakup of the air-conditioning industry cannot be separated from the joint promotion of the whole industry. TCL Air Conditioning has focused on the fresh air track, continuously increased investment in technology research and development, and launched a new generation of air conditioners that understand your health, energy conservation, and usage habits better. This has created a path of high-quality development.

Image source: NIO

On September 21, the long-rumored NIO phone finally appeared. At the NIO IN 2023 NIO Innovation and Technology Day, founder Li Bin officially released the flagship smartphone NIO Phone to the outside world.

At the beginning of the mobile phone launch session, Li Bin responded to the long-curious question of the outside world to everyone present – why does NIO make mobile phones?

"This is definitely not because mobile phone companies are building cars, nor is it because NIO doesn’t make money from cars now, but relies on mobile phones to make profits," Li Bin said. "Our reason is actually very simple and well-considered – because users need a mobile phone that is seamlessly connected to NIO, and we want to make NIO products better."

He showed how the phone can be seamlessly integrated into the car, both in terms of hardware and software.

First of all, the hardware configuration of the NIO Phone is basically the same as the flagship mobile phone on the market. In terms of chips, the phone is equipped with Qualcomm’s second-generation Snapdragon 8 leading version. The storage solution is based on 12GB + 512GB, and the maximum optional 16GB + 1T. It is equipped with a 6.81-inch curved screen with 2K resolution and supports a variable refresh rate of 1-120Hz. In terms of images, its main camera, ultra-wide-angle and periscope telephoto are all 50 million pixels. In terms of battery life, the NIO Phone is equipped with a 5200mAh battery and supports 66W wired and 50W wireless flash charging. At the same time, the special project matches the NIO wireless car charging.

In terms of appearance design, NIO Phone refers to the skyline elements of the NIO brand, using nano-microcrystalline ceramics and environmentally friendly leather stitching on the material. In addition, a special version of EPedition has been launched, with red elements interspersed in the fuselage, which is different from the ordinary version in design language.

Image source: NIO

As an important medium for human-vehicle interaction, NIO has injected many software-level interaction shortcuts into NIO Phone.

According to reports, the NIO Phone integrates mobile phones and smart electric vehicles through NIO Link NIO panoramic interconnection technology. The phone is equipped with UWB ultra-wideband technology, which can replace car keys and support unlocking without electricity within 48 hours.

On the left side of the fuselage, NIO Phone sets a NIO Link car control key, which can be just a click away 30 driver interconnection functions, including quick view of vehicle status, parking position, complete vehicle unlocking lock, window lift, trunk opening, air conditioning remote adjustment, etc., in the case of mobile phone without network, it can also realize unlocking, flashing horn, vehicle summoning, remote parking and other functions.

In terms of in-car control, Li Bin mentioned that the NIO Phone can be combined with in-car sensors to identify the user’s location and present a car control card interface with different functions based on the driver’s seat, passenger seat, or rear seat.

Li Bin believes that this reflects the original intention of NIO Phone’s design. "In addition to these functions that can be perceived more quickly, it is more about the seamless information flow and relay at the bottom of the software."

For example, NIO Phone has a more detailed understanding of human-vehicle interaction, such as the navigation route relay, which allows users to set a destination and choose a driving route on their mobile phone. After getting on the bus, it will automatically switch to the car-side navigation, and there is no need to perform additional operations on the car. For example, the navigation clipboard relay can automatically pop up and push on the car’s central control screen according to the location text copied by the user on the mobile phone, and the user can enter the navigation after clicking. It should be pointed out that these operations will not go to the cloud, ensuring the privacy and security of user data.

The Inter-App communications application of the mobile phone and the smart cockpit is the key breakthrough direction of this mobile phone. In addition to the aforementioned functions, the NIO Phone currently also has a panoramic application function, namely "Sky Window". After this function is turned on, a separate phone will run on the central control screen of the vehicle, supporting the parallel operation of the central control screen and the mobile phone dual applications. "Windows is not a simple screen projection, these two screens can run different programs in parallel, which is very different," Li Bin said.

For business scenarios, when users use the super conference, they can automatically transfer to the car after boarding the car, and can also call the in-car hardware (such as cameras). In terms of entertainment scenarios, NIO Link games can also be synchronized to the central control large screen to play.

For more systematic privacy and security issues, NIO said that the NIO Phone’s NIO self-developed SkyUI system provides 0 system advertisements, 0 commercial pre-installation, and only local processing of sensitive data. On cloud data protection, NIO Phone adopts multi-key encryption protection, and data and keys are stored separately.

According to reports, the 12GB + 512GB version of the mobile phone is priced at 6499 yuan, the 12GB + 1TB version is priced at 6899 yuan, and the EPedition 16GB + 1TB version is priced at 7499 yuan. It is currently only available in the NIO App Mall.

? Movie: "Drunk Fist II"　

? Broadcast time: Sunday, April 7 at 22:22

? Starring:// 　

1905 movie network feature This is a film that was selected as one of the "100 Best Movies in Global History" by Time Magazine in the United States; this is a Hong Kong-specific genre film that experienced the golden age of the 1950s and reemerged in the 1970s – Hong Kong Action Movie; this is a representative work that fully shows the style of Hong Kong’s "Dragon Tiger Martial Artist", it is – "Drunken Fist II". This year is the 30th year of this film’s release, and let us see the pinnacle of this kung fu film on the movie channel.

Jackie Chan, the most down-to-earth lone hero.

This movie history classic with its own BGM is a brilliant show of skills by Jackie Chan and his family. Their full dedication has written a crazy and beautiful chapter in the history of kung fu movies. In the film, Jackie Chan plays Huang Feihong, not only the incomparable "fighting king", but also creates a different image of a down-to-earth and profound "lone hero".

In this film, the family class also fully unleashed their potential. Their unique and creative movement design skillfully blended traditional Chinese martial arts with modern action elements to form a unique style that is still loved and sought after by the majority of audiences.

Star-studded – Andy is a little dragon

Think Jackie Chan is the only coffee in the play? Then you are wrong! The "Drunk 2" crew is here to tell you what is Crouching Tiger, Hidden Dragon, and what is a luxurious lineup! Huang Feihong’s father Huang Qiying, the "Tiger Dad", is played by Dillon; Huang Feihong’s little mother is played by Anita Mui, who not only assumes the funny role in the play, but also the strong backing behind Feihong; the sideways one-word horse who plays the villain Big Boss shows the sky; the director who plays Wu Ju Fu Minqi is a director who has won the Academy Award Lifetime Achievement Award…

In addition, there are also,,, Weng Hong, and other "big coffee" people who collectively play tricks, which is simply the "star team building" of the entertainment industry!

Jackie Chan-esque desperation — the pinnacle of a kung fu movie.

"Do you think you are Jackie Chan? Do you have nine lives?" Jackie Chan really fought with his life by jumping diagonally from a height of 50 meters to a low-temperature fire to be beaten! Coal chips pressed the top, coal barrels smashed, and rolled around on a fire covered with coal. This "desperate" spirit made the audience love and respect, and also made him unique in the film industry and became an eternal legend.

Jackie Chan told us with practical actions: Only by daring to fight and dare to break through can he become a true king! His spirit not only won the love and respect of the audience, but also set a new benchmark for Chinese action movies.

"Dragon Tiger Martial Master" still exists, and the spirit of kung fu is all over the world

Today, many "dragon and tiger warriors" are still active in every corner of the world’s film industry, guiding Hollywood action movies. From gorgeous action designs to shocking fight scenes, they are full of the unique charm of Chinese warriors, and their spirit also shines in global movies.

Their influence has transcended national borders, becoming an indispensable part of the global film industry, and also influencing the gradual evolution of new styles in global film action genres.

　　Today, the official Weibo of the Ministry of Foreign Affairs published a concise but intriguing statement: Foreign Minister Wang Yi’s official vehicles will use domestic Hongqi sedans from today. This is less than 20 days before the launch of the Hongqi H7.

　　In fact, the Red Flag is a model that has weathered great storms, in other words, it is also a portrayal of China’s industrial manufacturing. Before starting the article, it is worth briefly recalling the history of the Red Flag.

　　First, the history and current situation of the red flag

　　Founding and development period: 1958-1965

　　In 1958, the leaders hoped that China would have high-end cars and wanted to rewrite the history that Chinese people could not make high-end cars, so the Hongqi brand was born with honor.

　　It was not until 65 that Hongqi completed the accumulation from scratch and completed the initial accumulation of technology. Hongqi borrowed and imitated models mainly from the United States, and produced some sedans and inspection cars. The most classic model is the Hongqi CA72. Since then, the Hongqi CA770 high-end sedan has become a national-level courtesy car and a chief car above the Vice Premier of New China, becoming a veritable "national car".

　　Stagnation period:

　　During the Cultural Revolution that began in 1966, Hongqi CA72 was framed as a "belly car" due to the designer’s background and was persecuted.

　　From 1965 to 1970, Hongqi went from imitation to autonomy. However, due to the "movement", Hongqi CA72 was forced to stop production after only a few hundred were produced. Subsequently, Hongqi developed the CA770 model, whose engine was designed with reference to the Cadillac engine. This model then formed a large number of derivative models, including China’s first bulletproof car CA772. However, due to the "political movement", although Hongqi had the right model during this time, production was seriously affected.

　　Product lost period:

　　From 1970 to 1981, Hongqi went to the road of technological upgrading, but the product failed. In 1972, FAW put forward the goal that it must catch up with the world’s advanced sedan level. In 1975, it produced the world-class car CA774-4E, with curved glass for the side windows of the body, high-strength thin steel plates for the body, four-speed automatic transmission for the gearbox, independent front and rear suspension, radial tires, power steering, and disc braking system. But for "some reason", the model did not pass the review.

　　During the period of severe setbacks:

　　From ’81 to’ 87, Hongqi went on the road of overseas cooperation. In ’81, German cars already had the intention to enter China, and Hongqi stopped production, but the research and development work has not stopped. During this period, there were negotiations with Nissan, Ford, Chrysler, and Audi to find the possibility of cooperation in mass production. However, due to various reasons, the cooperation with various companies came to an end. During the period, Chrysler maliciously defrauded and suffered heavy losses.

　　From ’87 to’ 96, Hongqi once again went down the road of imitation. During these years, Hongqi imitated several foreign models, but for various reasons, they were not mass-produced. Overseas cooperation failed across the board, technicians were suppressed by managers, and the spirit of Hongqi had completely disappeared.

　　From 1996 to 2008, Hongqi began to produce new models by OEM. The CA7220 was produced by imitating the Audi 100, the CA7460 was produced by imitating the Lincoln City, and the Hongqi Century Star was produced by imitating the Audi 200. At first, the engine was changed, but later the headlights were too lazy to move, so the new model was directly replaced. During this time, Hongqi never developed again.

　　In 2008, Hongqi had a plan to revitalize Hongqi through independent research and development. It plans to produce a new model every year in the future, and it is self-service research and development. Last year, Hongqi H7 and L9 cars were seen at the auto show. On May 29 this year, Hongqi H7 was launched, priced 29.98-47 9,800.

　　In fact, after seeing the development history of Hongqi, I feel that Hongqi sedan was a microcosm of China’s industry from its independent research and development in the early stage, to being hit, and then to being in a slump. And when it came to the joint venture period, FAW Group relied on Volkswagen to live, and the 55-year-old Hongqi sedan did not have the spirit of the year. This can be seen from the sales volume of the last two years: only 2 were sold in 2011 and 127 in 2012. It is estimated that these are all customized production, processed from the prototype workshop, and the cost is not cheap.

　　Second, the red flag has the best opportunity

　　In recent years, independent brands have continued to impact the high-end market, such as SAIC Roewe, FAW Pentium, etc., but the official car market is still controlled by Germany and Japan. Although they have surpassed Japanese and Korean mid-sized cars in some technologies and performance, the market response is still poor. If independent brand mid-sized cars can make a difference in the market, it will have strategic and positive significance for the growth of independent brands.

　　After talking about history, let’s talk about the current situation of the red flag. The foreign minister’s car was replaced by the red flag and published on social media, which is quite profound. Does this prove that the state supports the red flag car in full swing? In fact, since the first lady’s visit, many independent brands have entered the best era.

　　With the implementation of the "Double 18" official car purchase, automobile companies have also seen the potential of the official market. Hongqi, as the former boss, of course cannot be missed, so he started a series of plans: Zhang Xiaojun, the former executive deputy general manager of FAW-Volkswagen Audi Sales Division, who has served for 7 years, has become the general manager of FAW Car Sales Company, shouldering the heavy task of rebuilding the Hongqi brand. At the end of May this year, Hongqi’s high-end car H7 was launched. Enterprises are ready from the sales side and the product side, and the government has cleared the obstacles from the procurement side. This may be the best historical opportunity for Hongqi.

　　III. Can red flags make ideals fly?

　　Before Hongqi, there was no bright spot in technology, and the market positioning was in chaos. Hongqi is already a failed brand, which is an indisputable fact.

　　At the technical level, in recent years, Hongqi’s strategy has been entirely based on existing foreign products. Chassis, engine, on the basis of prototype cars, modified to avoid patents, which is also a common problem before all independent enterprises. H7 claims to be purely independent research and development, and I personally think it is basically a mature model.

　　Market level: Hongqi wants to copy Audi’s success in China too much, and everything is guided by Audi’s success precedent. Focusing on the high-end market, focusing on government procurement, hoping to promote this legendary brand from the top down. This can be seen from the executives transferred to Audi. There is a lack of luxury brands in the market for independent brands, and Hongqi happens to be a high-end government car. It has no choice but to take a detour a few years ago and make some four differences: technically pieced together, the market positioning is high or not, and the market positioning is not low. Home rental business government, where to use it is embarrassing. Now I finally woke up and started to focus on the high-end market. This strategy is also the only way out for Hongqi. If this strategy fails again, Hongqi can be said to never turn around.

　　FAW’s plan is that once the government’s top management adopts the Hongqi as an official car, Audi’s market position will change accordingly (I am skeptical of this), and the Hongqi car will be changed overnight due to the market downturn caused by the loss of its leading car position. Although this idea is a bit simple, the beneficiaries of this change are not only Hongqi cars, but also the market position of the entire independent brand B-class car, and even greatly benefit the public’s confidence in the independent brand.

　　But although the red flag is actively prepared, how to compete with Audi, BMW, Accord, Passat and other official cars? R & D, production, marketing, quality management, after-sales services, etc., are these red flags ready?

　　In general, the recognition of the official vehicle market will take time, and the market side is even more difficult. Not to mention the popularity of German, Japanese, and American products, in addition to mandatory documents, local support cannot be ignored. The only worry now is FAW’s system, efficiency, and marketing integration capabilities. In the next five years, if Hongqi cannot come up with independent and excellent technology and models that conform to official and business temperament, it may be time for the Hongqi brand to disappear.

　　Exchange email: yinxl2010@vip.163.com

　　Disclaimer: The author of this article is a columnist, and the views expressed in this article are personal and cannot be representative of Autohome.

　　The pictures in this article are from the Internet, thanks to the original author.

According to the data of "Yi Che Zhi" and "October Passenger Car Market Operation Report", in October 2021, the sales volume of BYD Hanxin Energy reached 9,250, a year-on-year increase of 134.3%; From January to October this year, BYD’s cumulative sales volume of Hanxin Energy was 82,087 vehicles. According to the data released by BYD, as of October, Hanxin has achieved positive sales growth for seven consecutive months, and the monthly sales volume has exceeded 10,000 for the sixth time. Therefore, Hanxin has also become a well-deserved star among domestic high-end new energy vehicles.

Zhang Lin, the general manager of Beijing BYD Dynasty flagship store, told Yi Chezhi that BYD Han, as a domestic B-class car, accounts for about 40% of consumers aged 25-35, which is quite rare. He believes that Han models are widely favored by the younger generation, which is the result of the proper combination of product strength and channel sales strategy.

Nowadays, vehicle modeling is a prerequisite for grasping the younger generation of consumers. Former Audi design director Iger has sharpened his sword for five years, integrating China elements with international trends. The birth of BYD Han has created the DNA of a new era of independent vehicles, and its design sense and trendy aesthetics have undoubtedly touched many young consumers. "Most young people are’ Yan Kong’, and the plain shape is tantamount to a horse slipping." Fan Anjing, sales director of Suzhou Ganyuan Xinjing BYD, said, "Young people’s pursuit of beauty is more unique than other age groups, and Han’s overall design is not stereotyped, which is far from the stereotype of domestic independent brand models."

Zhang Lin pointed out that in addition to design, the sense of science and technology is also a major selling point for products to attract young people. BYD, which built its own R&D system in the early years, is a leader in the automotive three-electric system. Soon after the revolutionary R&D achievement-blade battery was launched, BYD Han EV also came out.

Based on excellent quality, BYD Han EV also has the "Three Electricity Lifetime Warranty", which can be described as full of sincerity. Fan Anjing said that when explaining the Han model to potential users, the most basic thing is to fully develop the product’s own value. "The configuration of the car, the after-sales policy and BYD’s technology are the overall value of the vehicle. The value reflects the basis of pricing, and it is concluded that the model has a strong cost performance, which is an important basis for attracting young users to buy entry-level high-end cars."

"Chasing low prices" was once the label of domestic car consumers. With the improvement of national consumption level and industrial manufacturing level, a new generation of young consumers no longer blindly pursue low prices to save money, but they will not rudely pursue the identity brought by high prices. From the sales performance of BYD Han, young consumers tend to be more rational and pay more and more attention to the brand’s "true cost performance".

As a strategic model of BYD’s comparable Tesla Model 3, the Han model also has a fairly stable price system, which is rare among independent models. Zhang Lin revealed that since the listing, Han models have been sold at the manufacturer’s guide price, and dealers have not sold at a premium or at a reduced price. "In the past, consumers who bought domestic brands often encountered price cuts a few months after buying a car, so everyone would tend to wait and see the price and hold the money for purchase. Selling at the guided price like BYD Han is conducive to maintaining the high-end image of the brand and increasing consumers’ trust in the brand. "

Not only that, according to Zhang Lin, the purchase mode of "consignment by order" by Tesla and other brands has greatly reduced the inventory pressure of dealers on Han models and laid the foundation for the stability of the price system of the whole Han model. Especially in 2021, when there is a shortage of automobile chips and the production capacity is tight, the period from "making a decision" to picking up a car becomes longer. This model reduces the wait-and-see bargaining mentality when holding money for purchase, and indirectly makes consumers recognize the price.

speed up apply the brakes oil consumption second rice rise Still very fierce to test the new BYD Tang DM 80 first. Evaluation Editor-Liang Haiwen:

For its acceleration and braking performance, in fact, this level can already be predicted before the test, and the new Tang DM 80 impressed me deeply mainly because it should be said that it has done a good job in driving quality. The quiet and comfortable feeling when driving with pure electricity will make passengers have a good riding experience, and the excellent performance of kinetic energy recovery system is also an important assistant to reduce energy consumption/fuel consumption. On the whole, if you are interested in buying a hybrid model, Tang DM is a model worthy of special consideration.

Evaluation editor-Chen Hai maid:

The hybrid system of Tang DM can be said to be relatively mature, although it has a lot of bright data, such as speeding up the results in less than five seconds. But it is a family car after all, so I am actually more concerned about its pure battery life and daily driving experience. Fortunately, I am not disappointed. More importantly, the new Tang price is quite kind. Even if you don’t want a hybrid model, then the fuel version of less than 130,000 is believed to impress many friends.

Evaluation Editor-Huang Rongjia:

It is not news that Tang DM accelerates quickly. The old model itself is very fast, and the new generation has inherited the aura. What really surprises me is that the new generation of Tang DM is equipped with 22-inch rims and brembo six-piston brake calipers, and the vibration reduction effect is very good. If you consider that this is a medium-sized 7-seat SUV with less than 300,000, it is really exciting. For BYD, for China brand, it’s really disappointing this time, which makes people sit up and take notice.

　　() Financial Research Center On April 21st, some investors asked (), Hello: Is the newly released Zhiji L7 pure electric vehicle jointly built by your company and Alibaba? Is it true that this car also has wireless charging function? thank you

　　The company replied, Dear investors, hello. Zhiji Automobile Technology Co., Ltd. was established at the end of 2020. It is a brand-new user-oriented automobile science and technology company jointly built by SAIC, () and Alibaba Group. Zhiji L7 has wireless charging function.

　　International Online auto channel News: 190,000 cars, the Han family, as BYD’s car product, has crossed a market milestone in the past March. Since it was listed for 20 months, its performance has been impeccable. Facing the high expectations of the market, it has handed over many nearly perfect sales answers one after another.

　　Behind the achievements, part of it is attributed to the wave of "new four modernizations" of automobiles. New energy vehicles are in the best era, which provides opportunities and confidence for BYD, the industry leader.

　　After the official announcement of stopping the production of fuel vehicles in a drastic way, the newly evolved flagship car of BYD Han family was listed in the public eye on April 10, and I believe many people have been looking forward to it for a long time.

　　The battery life of Han EV Chuangshi pure electric car increased to 715km；; Han EV Qian Shan Cui limited edition national tide culture self-confidence; Han DM-i can be oil and electricity; Subversion performance of Chinese DM-P. Four brand-new advanced models have formed an unprecedented super matrix in the medium and large car market, and the price range and target population have been further expanded. It is bound to achieve the penetration and breakthrough of China automobile brand into the luxury market occupied by joint venture brands with the advantages of new energy technology, and accelerate the market share of traditional fuel vehicles in the past.

　　Why is the product strength of BYD Han family more and more "invincible"? How does BYD realize the continuous evolution of explosive products to the high end? The answer may be in the following four keywords.

　　More luxurious in China.

　　The advanced core of BYD’s Han Yan value is reflected in the perfect integration of traditional culture and modern luxury, without losing low-key luxury.

　　On the basis of the design language of "Longyan Aesthetics" created by BYD’s global design director Wolfgang Eiger, the front face, taillights and vehicle design of the Han family are once again elaborately crafted, showing the elegance and smoothness of a new generation of Longyan flagship coupe.

　　In addition to the brand-new penetrating Chinese knot taillights that incorporate the essence of Chinese culture, the limited edition design of Han EV Qian Shan Cui is amazing. The name of Qian Shan Cui is taken from the poem in Cheng Ju’s Three Peaks Cottage — — "Rain washes Qian Shan’s greenery, and the paddy field and the pine stream have been struggling." The turquoise tone of landscape paintings is rich and profound, and the colors under the illumination are bright and bright. At the same time, it complements the high and cold color matching with a series of exclusive exterior interior sports kits, and the intelligent fragrance with thick makeup and light touch adds a touch of elegance.

　　The interior design extracts the arrangement of the word "Pin" from the ancient buildings in China, so that the whole interior creates a sense of encirclement, while emphasizing the advanced sense of spatial layering. The dragon elements such as the luxurious seats with dragon scales interpret the Chinese fashion atmosphere, and the warm and restrained purple carbon fiber interior is full of artistic atmosphere.

　　On the whole, BYD has created a Han family with a luxurious world outlook, which is highly recognized by mainstream aesthetics and has a unique symbol of China culture. It can’t help but make people feel that "Hua Liu" is the top stream, reflecting strong national self-confidence.

　　More "fragrant" performance

　　As a leader of new energy vehicles, BYD has always adhered to the development concept of "technology is king, innovation is the foundation", and it is the only enterprise in the world that has mastered the core technologies of new energy vehicle chips, batteries, motors, electronic control and charging facilities, and vehicle manufacturing.

　　The empowerment of many core technologies is the capital for the Han family to sell well for a long time. Relying on major technological breakthroughs such as blade battery, DM-i super hybrid, DM-p, and equipped with three power systems including EV, DM-i and DM-p, the evolved Han family achieved a further improvement in performance and efficiency, and solved many travel pain points and needs.

　　First of all, let’s look at the Han EV Genesis Edition. The comprehensive maximum torque of the new car system is as high as 700N·m, which is almost comparable to the performance of the V10 engine. The four-wheel drive version only needs 3.9s for zero acceleration. With the support of high-efficiency heat pump air conditioning in wide temperature range and battery direct cooling and direct heating technology, the CLTC battery life of Han EV Genesis Edition is as high as 715km, and the charging rate is increased to 150km at most when charging for 10 minutes, and the super fast charging from 30% to 80% can be completed in 30 minutes, so that the user’s travel radius is significantly improved, and the pain points of low-temperature battery life and charging efficiency are solved.

　　Different from the single configuration of Han DM in the past, this time BYD provided the dual options of Han DM-i focusing on energy saving and Han DM-p focusing on performance, creating a new experience of plug-in hybrid cars.

　　Han DM-i is powered by super hybrid technology, equipped with core components such as Xiaoyun-Plug-in special turbocharged 1.5Ti high-efficiency engine with thermal efficiency as high as 40.12%, EHS electric hybrid system, DM-i super hybrid special power blade battery, etc., which subverts the traditional oil-based hybrid technology architecture. The fuel consumption of NEDC is as low as 4.2L per 100 km, the comprehensive cruising range of NEDC is as high as 1,300 km, and the zero-speed acceleration only takes 7.9s This set of endurance, performance and fuel consumption data makes Han DM-i one of the best choices in the 200,000-300,000 class car market.

　　Han DM-p can be described as both performance and efficiency, which has almost refreshed the new height of luxury cars. In addition to the engine, it is equipped with front and rear dual motors with a comprehensive maximum power of 360kW and a maximum torque of 675N·m, with an acceleration of 3.7s at zero speed, a fuel consumption of 5.2L at a power loss of 100 km for NEDC, and a pure battery life of 202km for NEDC. Han DM-p has the strength to break the market pattern of 300,000-class luxury cars in the future.

　　According to the current situation, a small number of China automobile brands may be able to seize some high-end market share, but it is still difficult to achieve a big breakthrough. The evolution of Han family products has opened a door for entering the high-end market, and making the product cost-effective is the key to open this door.

　　Science and technology support high-end

　　In order to attract more BBA and new high-end consumer groups, BYD must come up with a better user experience, especially intelligence.

　　BYD has DiPilot in the field of intelligent driving and DiLink in the field of intelligent cockpit. The intelligent standard of Han family emphasizes the safety and openness of the whole scene, from steady and reliable to gradually leading. This time, the Han family’s intelligent driving assistance and intelligent cockpit have been fully upgraded.

　　The DiPilot intelligent driving assistance system is equipped with 24 sensors at most, including 12 ultrasonic radars +5 millimeter-wave radars +4 panoramic cameras +1 intelligent driving high-perception camera +1 Eps torque sensor +1 DMS driver status monitoring camera, reaching the level of L2.5, and the functions of driving assistance on expressway, emergency lane keeping assistance and intelligent comity are greatly improved.

　　DiLink 4.0(5G) intelligent network connection system has a brand-new UI design and customized APP. It is equipped with 5G chips to increase the speed by over 10 times, and the dual-frequency positioning accuracy can be as accurate as 1 meter, and it supports intelligent voice interaction. In addition to the Han DM-i 121KM distinguished model, the whole system is equipped with HiFi-class customized Dana audio, and at the same time supports the remote upgrade of OTA of the whole vehicle to create a smarter, more efficient and more humane intelligent cockpit.

　　The intelligent technology that does not sell futures has successfully landed on the product side, and the practical experience brought by BYD Han to users is unmatched by many cars of the same class.

　　The safety of tempering.

　　Safety is the primary pain point for consumers to buy new energy vehicles. In turn, this is actually one of the most prominent features of BYD Han.

　　From all kinds of rigorous tests in the R&D process, to blade batteries with high-temperature "ceramic battery" technology, to multiple active and passive safety functions and material laying, and then to diversified cockpit safety guarantee, BYD’s full-dimensional safety performance was finally achieved, and its high score passed C-NCAP "five-star safety certification" and C-IASI three "GOOD" double certifications.

　　For the car health that users are generally concerned about, BYD Han adopts the "baby-grade" painting and refreshing process, reaching the level of European standard 3.0. The green clean mode and remote high-temperature disinfection and sterilization mode bring safer fresh breath.

　　Han family products also add W-HUD head-up display in the aspect of active safety. The larger imaging size and brightness can significantly improve driving safety, while DMS driver monitoring can carry out fatigue detection, distraction detection and long-term driving detection, and remind drivers through multimedia, instrument icon text and language.

　　Based on the performance of key products in the above four aspects: luxury, performance, intelligence and safety, the brand appeal of BYD Han family is also growing positively, and the user group is constantly expanding.

　　tag

　　Previously, BYD revealed that the cumulative orders of Han DM-i and Han DM-p had exceeded 12,098 vehicles in just 10 hours when the pre-sale was opened. After the launch of four new cars, the monthly sales volume of the Han family is expected to be 20,000.

　　From the product evolution of the Han family, we have seen the multi-dimensional qualitative change of BYD at the level of technology, products and market, which is also the basis for BYD to become the first fuel vehicle company in the world to stop production. As Wang Chuanfu, chairman of BYD, said at the performance briefing of the 2021 annual report: "With the introduction of DM-i and blade batteries, especially a turning point product like Han EV, BYD’s brand should be said to be different from before." (Text: Yang Xiaohong Figure: BYD)

Early this morning, Wang Hua, general manager of the public relations department of Xiaomi Group, released the ultimate rumor about Xiaomi Automobile on the social media platform. Wang Hua said that in the past two days, rumors have been made three times to clarify the price P chart of Xiaomi Automobile.Today, the rumor is finally dismissed. Until the official Xiaomi automobile product launch conference is over, all the information and posters with Xiaomi automobile version and price are fake..

Wang Hua also said that there can be no price and policy before the official release. Don’t believe the so-called insider rumors, no one knows the real price, or even the official release time, because everything has not yet been determined.

Things to review:

Regarding the price of Xiaomi car, at the Xiaomi car technology conference held on December 28, 2023, Lei Jun, the founder of Xiaomi Group, explained the performance of the first car SU7 of Xiaomi and said firmly: "So don’t shout 99,000 (referring to the pricing of Xiaomi SU7), it is impossible!" Lei Jun further said: "Anyone who has this kind of performance and configuration will get more than 400,000! Therefore, there is no need to talk about 149,000, but we still have to respect technology! "

On January 2nd, Lei Jun said that Xiaomi SU750 had no rivals within 7.5 million and rushed to Weibo for hot search. On the same day, Lei Jun wrote on the social media platform, "Xiaomi SU7, who is competing with the same file?" . In the comment area of this article in Weibo, some netizens commented, "Without the price, I don’t know who is in the same file. Mr. Lei will give the price quickly and want to buy a car for the New Year."

Subsequently, Lei Jun replied to this comment, "Is there an opponent within 500,000?"

Xiaomi public relations rumors three times in two days.

Recently, some people have made a price poster similar to Xiaomi’s official style, which indicates that the pre-sale price of Xiaomi SU7 rear-drive standard version is 99,000, and the pre-sale price of Xiaomi SU7 four-wheel drive Max version is 599,000.

In this regard, Wang Hua, the head of Xiaomi’s public relations, denied rumors on the social media platform on the 3rd. These pictures were fake at first glance. "Not only is the font wrong, but there is no metric mark, and the screenshot of official website is directly P".

After the rumor was rumored on the 3rd, a poster picture of the scheduled opening of Xiaomi SU7 was circulated on the Internet. This time, the picture was made very realistically, with many details, but unfortunately it was still fake.

Wang Hua, head of Xiaomi’s public relations, said: "Everyone’s expectations have been received, and the rhythm of a daily picture is unnecessary. When it is officially released, everyone can see it at a glance."

Why is Xiaomi car difficult to "price"?

Nowadays, the pricing of Xiaomi SU7 has become a mystery, and it has also earned enough attention.

According to national business daily, according to Pang Rui, a well-known brand expert and founding partner of Zhansheng Communication, this may be a "test water" for Xiaomi Automobile in pricing. "So far, for the pricing of Xiaomi SU7, Xiaomi is more denying the price circulated on the Internet, without giving any positive hints. Perhaps this is also a pricing test strategy, that is, by observing the market’s public opinion feedback on different rumored prices, Xiaomi can constantly correct the price and gradually form the final pricing in the process. " He said, "Xiaomi has denied the three prices of 99,000, 149,000 and 599,000, which also shows that Xiaomi SU7 will not be positioned in the low-end or luxury car market, but is more likely to choose the middle and high-end market."

Whether it is electronic products such as mobile phones or home appliances such as televisions, millet products are often known for their cost performance. When Xiaomi turned to the car track, many people also expected its first car, especially in terms of price, hoping that it could maintain the brand tonality of "high cost performance".

Some netizens speculate from the current automobile market that the minimum starting price of Xiaomi automobile may be between 200,000 yuan and 300,000 yuan. At the same time, it is reported that Xiaomi SU7 Max needs to be sold for more than 330,000 yuan to achieve breakeven.

According to China Net Finance, Liang Zhenpeng, a senior industrial economic observer, said that Xiaomi’s pricing was not announced, which may be a decision made by considering various factors. "On the one hand, it takes a long time for a car to go from PPT to commercial mass production, and then to improve the yield to meet the standards of product quality, process performance and other technical parameters. For Xiaomi, the cost is temporarily difficult to determine, so the price has not been disclosed yet; On the other hand, in the process of R&D and manufacturing, Xiaomi’s automobile products will continue to be iteratively updated, and the cost will continue to change, thus affecting the final pricing. "

How much do you think Xiaomi will sell?

Upstream news is integrated from Sina Weibo, Zhongxin Jingwei, China Net Finance, national business daily, etc.

Editor: Yang Hong Editor: Zhou Shangdou Audit: Feng Fei

　　BYD’s first thousand cars looked up at U7′ s declaration photos and officially appeared on the website of the Ministry of Industry and Information Technology. As the first car under the brand, the front face of the car still adopts the classic family-style design of the brand, and the front face is very sharp, and the C-shaped headlight group is still not absent. As a sports coupe, a front shovel and a convex radiator are installed under the front of the car, which further enhances the sense of movement of the car.

　　The length, width and height of the new car are 5265*1998*1517mm respectively, and the wheelbase reaches 3160mm, positioning a large-scale pure electric car, and the drag coefficient of the whole car is as low as 0.195Cd, which is the lowest in the world. In addition, the slip-back body with the rising waistline creates a forward dive posture, and it is full of movement with the dense petal wheel hub. The tail of the new car adopts a slender design, and the end of the sliding back roof continues to extend outward. With the penetrating taillights and the diffuser below, it not only highlights the sense of movement of the car, but also retains the distinguished atmosphere of the car as a large car. The car also offers a liftable electric tail, an electronic rearview mirror, front and rear carbon fiber kits, and a variety of wheels and caliper colors to choose from.

　　Looking up to U7, it is equipped with "Easy Sifang" four-motor technology. Each wheel drive motor has a power output of up to 240kW, and the overall power of the whole vehicle is as high as 960kW. The strong power performance is expected to be super-running in zero-speed acceleration. In addition, Wangwang U7 is also equipped with Yunnian -X intelligent body control system, which has many advanced functions such as in-situ take-off, in-situ U-turn and safe driving in case of tire breakage. (Source: Looking up at the car)