Welcome to [Autohome Changzhou Promotion Channel], here to bring you the latest car purchase discount information. At present, Jaguar XEL is conducting an unprecedented car purchase promotion in Changzhou area. The maximum discount has reached an astonishing 154,800 yuan, which means that consumers have the opportunity to buy this luxury car at a lower price than the market price. The starting price is already as low as 175,000 yuan, which is very tempting. To seize this rare discount opportunity, you may wish to click the "Check Car Price" button in the quotation form to quickly understand the details of the specific model and get more favorable car purchase conditions.

As a sedan with both elegance and performance, the exterior design of the Jaguar XEL shows the consistent British style of the Jaguar brand. The front face is uniquely designed, and the iconic Leopard air intake grille is like the tusks of a beast, which is sharp and highly recognizable. The body lines are smooth, and the overall style is both classical and modern, showing a delicate and dynamic aesthetic. The perfect fusion of chrome decoration and body curves makes the XEL more visually tense, reflecting Jaguar’s extreme pursuit of detail.

The Jaguar XEL attracts the eye with its exquisite body design and elegant side lines. The body measures 4778mm x 1850mm x 1429mm and has a wheelbase of up to 2935mm, ensuring a spacious ride space and driving stability inside the vehicle. The front and rear wheel tracks are 1598mm and 1582mm respectively, further enhancing the dynamic performance of the vehicle. The tire specifications are uniformly 225/45 R18, which is paired with a dynamic wheel design, adding a sense of movement and power to the overall appearance.

The interior design of the Jaguar XEL highlights the fusion of luxury and refinement. The exquisite leather steering wheel provides a comfortable grip and supports manual up and down + front and rear adjustment, which is convenient for the driver to precisely control. The central control area is equipped with a 10.2-inch high definition touch screen, which integrates multimedia systems, navigation and phone functions, making it easy to operate and full of technology. As for the seats, both the main driver and the co-pilot are made of imitation leather, which provides front and rear adjustment, backrest adjustment, high and low adjustment and waist support to ensure the comfort of the ride. The front seats are also equipped with heating function, which brings extra care to passengers in cold weather. The overall interior design reflects Jaguar’s attention to detail and emphasis on the driving experience.

The Jaguar XEL is equipped with a powerful 2.0T engine, which has a maximum power of 184 kilowatts and a peak torque of 365 Nm, capable of delivering 250 horsepower. With an 8-speed automatic transmission, it can not only meet the needs of smooth acceleration during driving, but also ensure efficient power transmission, demonstrating the excellent performance of the Jaguar brand.

Overall, the Autohome owner is full of praise for the appearance and cost-effectiveness of the Jaguar XEL. The elegant atmosphere and the British style of the grey paint he mentioned make people yearn for it. He has found the perfect balance between performance and price, and he is very satisfied to have such a accent car at a price of more than 200,000. For consumers who pursue quality and cost performance, the Jaguar XEL is undoubtedly a wise choice.

The richness of the configuration is closely linked to the cost performance of a car, and many people have mentioned the configuration. Next, let’s work with the editor to see if its highlights can attract you.

Take a look at the appearance of the Corolla first. The front face of the Corolla is very beautifully designed. The middle net uses a multi-spoke shape, which looks sharp. At the same time, the headlights show a simple design style, and the visual effect coincides with the positioning of the whole vehicle. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, etc. To the side of the car, the body size of the car is 4635MM*1780MM*1435MM. The car adopts round lines, and the side looks very delicate. With large-sized thick-walled tires, the shape is quite young and fashionable. In the rear part of the car, the overall shape of the Corolla rear echoes the front of the car, and the tail lights give people a very tough feeling. With the hidden exhaust pipe, it creates a good atmosphere.

In the Corolla, the interior design is very sturdy, and the overall appearance is very stylish and simple. The steering wheel shape of the car is eye-catching, and it is made of genuine leather, which makes the grip feel full and delicate. Take a look at the central control, the center console design is reasonable, which makes the interior style impressive and looks a certain sense of technology. Finally, take a look at the dashboard and seats. The car is equipped with a dynamic and lively dashboard, which is relatively young in design. The car uses imitation leather seats, which are wrapped in place and made of exquisite materials. It is comfortable to ride.

In terms of functional configuration, Corolla is equipped with vehicle to everything, driving mode selection, remote control key, Bluetooth key, interior ambient light, traction control (ASR/TCS, etc.) and other configurations.

The model level introduced today is the level that many people consider most when buying their first car, mainly because the model in this level is moderate in size and reasonable in price. If you are also considering this car, you might as well take advantage of the weekend to go to the store to experience it.

　　Not long ago, Geely just revealed its trump card – Extreme Krypton 001, Zero Hundred 3.8s, and its high performance with a battery life of over 600km amazed many people.

　　Now, at the 2021 Shanghai Auto Show, the official showcased more information on Lynk & Co’s new mid-to-large SUV Lynk & Co 09 on the spot. It is reported that the new car is based on the SPA architecture and will be launched within the year.

　　Unlike many previous models of the Lynk & Co series, the Lynk & Co 09 not only features a straight waterfall-style front grille design on the front face, but also a large fog lamp area with a straight waterfall-style design, featuring strong steel bars and a three-dimensional feel.

　　In addition, some family-style designs are still preserved, such as the frog-eye daytime running lights still placed on both sides of the front cover of the engine, and the independent logo of Lynk & Co in the middle.

　　As Lynk & Co’s flagship SUV, the Lynk & Co 09 adopts a SPA architecture. And Volvo’s flagship SUV – XC90 is also based on this platform, which has better safety and superior performance. Such as high-strength body, aluminum suspension and so on.

　　For reference, the Volvo XC90 has a length, width and height of 4953/1958/1776mm, and a wheelbase of 2984mm. It is expected that the Lynk & Co 09 will not be much different from it.

　　Of course, another advantage of a shared SPA architecture is the powertrain. The new car will provide a 2.0T hybrid combined powertrain in the future, including 2.0T + 8AT 48V mechanical four-wheel drive; 2.0T + 8AT PHEV electric four-wheel drive; 2.0T HEV light hybrid electric four-wheel drive, etc., with a 100-kilometer acceleration of 5.6s.

　　In addition, Lynk & Co 09 will be equipped with a dual independent suspension combination of front double wisharms and rear integrated multi-link. Some models will also offer air suspension and continuously adjustable shock absorbers to better meet the driving needs of different terrains and environments.

　　[Source: Fast Technology] [Author: Chen Chi]

Hongguang PLUS, which was launched in October last year, has won the favor of many users with its atmospheric and fashionable appearance, spacious and practical space performance, and strong 1.5T power. After its listing, it has also achieved good sales in the MPV market segment.

Recently, we learned from GM that Hongguang PLUS 1.5L will be available in May, and the expected price range is 5-60,000.

The new car has not changed much in terms of appearance and interior, mainly in terms of configuration. It is understood that the upcoming Hongguang PLUS 1.5L model is divided into two configurations. Both models come standard with safety configurations such as ABS + EBD system, EPS electric power steering system, and tire pressure monitoring device.

In addition, the high-end models are also equipped with front driver airbags, reversing radar + reversing images to escort consumer safety. At the same time, the high-end models have also improved in terms of comfort configuration, all-inclusive interior and leather seats, central control screen and multi-function steering wheel, armrest box are equipped, the appearance is equipped with aluminum alloy wheels, high-brightness black net and front fog lights, the overall cost performance has improved a lot. For models in the price range of 5-60,000 yuan, the competitiveness is still very strong.

In addition to the more refined appearance design, Hongguang PLUS still retains the two advantages of large space and super carrying capacity. According to the official body size data, the length, width and height are 4720/1840/1810mm respectively, and the wheelbase reaches 2800mm, which is in line with the positioning of larger wide-body models. The wide space creates a more comfortable ride effect, and also makes the transportation efficiency higher. Users can also flexibly allocate the interior space according to the actual car scene, and it also has advantages in competing models.

Write at the end

As the flagship model of the Hongguang family, the Hongguang PLUS has launched two-seat and five-seat versions one after another since its listing, and also launched a version with passenger qualification to meet the escalating needs of users. In the future, with the launch of the Hongguang PLUS equipped with 1.5L power, the Hongguang family product line will be further enriched and provide users with more choices. In addition, the price range of 5-60,000 yuan and the kind configuration, I believe this is a new car worthy of consumers’ expectations.

Character Profile: Cai Xukun, born in Zhejiang in 1998, grew up in Shenzhen. In 2012, he participated in the program "Up! Youth" and first entered the screen. In 2018, he recorded the program "Idol Trainee" and debuted with the highest vote C (core position). After that, he released his first EP "1", creating a number of music records. Recently, he released the single "No Accidents", which quickly topped multiple music charts.

(Caption: At the end of January 2019, Cai Xukun was interviewed by Global People in Beijing.)

The conversation between Universal People and Cai Xukun began with a psychological test. The test is as follows: If you notice something peeking into your room outside your window, what do you think it would be? A. Monkey; B. Frog; C. Doll; D. Alien. Cai Xukun looked at the board for a long time and finally settled on D.

The answer was revealed. This was a stress test, and the option represented the biggest source of stress in the heart: aliens symbolize interpersonal relationships, you may want to avoid interpersonal problems, and sensitive you will be stressed by taking care of other people’s feelings. Putting down the question board, Cai Xukun paused and said, "D, it’s quite accurate."

Every moment you’re alone makes you stronger.

It is true that less than a year after his debut, Cai Xukun’s public awareness has increased exponentially, and the people around him, the people wh***ollow him, and the people who comment on him have swept in like a tide. In early 2018, a program called "Idol Trainee" made him famous, and since then "C" has become his distinct label. In the year since his debut, his works have been hotly discussed and noticed, and he is also a friendship ambassador for Zhongya (Jamaica), an ambassador for the 2019NBA Chinese New Year, and a spokesperson for the ******* Taiwan ****** Festival Gala. Recently, he launched a new song "No Accidents", which reached diamond sales on a music platform in less than 2 minutes. It can be said that Cai Xukun’s every move has become a hot topic in the public opinion field.

The positive side of this attention is that fans follow his positive image. Influenced by Cai Xukun’s personal donations and participation in public welfare activities, a large number of young people have participated in education and poverty alleviation, helping the public welfare construction of libraries, welfare institutions, and ecological forests.

However, the other side of attention is the ubiquitous social magnifying glass. It can be said that at the age of 20, Cai Xukun was caught in a storm of red and black almost overnight. Faced with these, Cai Xukun did not think about it. He also wondered whether his decisions were all right after going on stage and wrote songs and lyrics in the middle of the night, trying to use his creation to say something that cannot be said in daily life. When asked why Weibo always has so few words, he replied with four words: "Be careful with your words and deeds."

"[For the media] I was actually injured, and the reason for the injury was that I didn’t mean it, but I was misunderstood. These things make people cautious, so I used to feel like a hedgehog," Cai Xukun said.

Cai Xukun is a sensitive person. He was born into an artistic family, and many people in his family are engaged in art-related work. The family atmosphere has invisibly influenced his personal interests. Music has become Cai Xukun’s first important partner in life. Participating in various competitions since childhood, and then singing, dancing and acting have made his perception of the outside world much more delicate than his peers.

Sensitivity also comes from loneliness. At the age of 15, Cai Xukun went abroad to study and lived alone with a local family in the United States. "When there is no class, I will stay indoors watching movies and listening to songs. When I feel homesick, I will endure it."

In order to integrate into the local area, Cai Xukun used sports and music to make friends. He played basketball, joined the school team, learned to sing with the locals, and was exposed to all kinds of music.

Karl Lagerfeld, the fashion "Galeries Lafayette", once said: "If you want to create, loneliness is the best charger, and loneliness is victory." Lonely, people’s sensibility and reason tend to reach a certain peak. Alone in a foreign country, Cai Xukun began to try to write songs. Wearing headphones, he observed people on the street for inspiration. He described that period as "growth", whether it was mental or ability, a watershed had passed. "During that time, I learned that people should be able to tolerate loneliness and believe that every time they are alone is an experience that makes them stronger," Cai Xukun said.

In 2016, Cai Xukun returned to China to participate in a reality TV show and began to pursue his dream. However, what seemed like a glittering starting point was actually a more difficult journey.

(Picture: On January 9, 2019, Cai Xukun was awarded the China-Jamaica Friendship Ambassador and China-Jamaica Outstanding Young Leader)

Dream to sleep with me, if not realized, I will lose sleep

Before the reporter interviewed Cai Xukun, he was told by many colleagues that this is an extremely self-disciplined artist. The so-called "extreme self-discipline" means always tightening the strings and never letting up.

Seeing is believing. Our interview started in the background of a large-scale event. Before the interview began, Cai Xukun greeted each staff member, bowed slightly, and repeated "hard work". After the interview, we were about to leave, and Cai Xukun, who had already started to touch up his makeup and was ready to go on stage, suddenly stood up, bowed and thanked us, and didn’t sit down until we went out. The fellow photojournalists were surprised, and Lian said: "After working for so many years, this is probably the first artist to watch us leave."

"Every day when I wake up, I think about what I want to do today and what tasks I want to complete."

"Before going to bed every day, I will review today’s work, what has been done well, and what needs to be improved."

"I have to restrain myself and calm down. If I’m too impulsive, I can’t make music down to earth."

"I will never give myself too many presuppositions. If others put you at a higher starting point, you should spend more time practicing and becoming better, rather than enjoying the flowers."

****

In interviews, Cai Xukun often has such a precocious and introspective answer, saying: "I know I seem to be a little out of line with my age." Much of this "inconsistency" comes from his situation in the last three or four years. After entering the entertainment industry, Cai Xukun’s life has had a roller coaster experience.

In 2016, it can be regarded as the real starting point of Cai Xukun’s acting career. He participated in the competition, and during the recording of the show, everyone went to rest every day except sleeping and eating. He was still watching the stage replay, and the details of the problem were repeatedly corrected. He also participated in film and television dramas, but the script was rotten, and he was embarrassed to show it to reporters when interviewed.

The effort never stopped, but the harvest came slowly – for a while, Cai Xukun’s career was almost at a standstill.

At that time, some people advised him to stop making music and go to acting, but Cai Xukun didn’t think so. Recalling that time, he said that he did "the craziest thing", "that is, he never gave up and always insisted on music." The most difficult time, when he couldn’t sleep, Cai Xukun encouraged himself: "Dreams are something that sleeps with me. If I don’t realize it, I will lose sleep." It was also at that time that Cai Xukun completed the first published original single "I Wanna Get Love".

In January 2018, Cai Xukun took the stage of "Idol Trainee" with his own songs and received the first A rating on the show. But at the same time, his performance and styling were highly discussed. For him, it was all a battle of the backwater: "I have experienced not being recognized and not being cared for, so I have to put aside all the bad experiences and pressures before and start again. It is not a gamble, but it does take courage."

In the program group, Cai Xukun is a model worker who often practices dancing until the early morning, and the director comments that he is "not in a bad state"; when pressing his legs, he is "super hard" and "pressing to death", because "you can break through by being hard on yourself"; if the skin on his hands is seriously allergic, he hides his hands behind his back when the camera is photographed, "you must show everyone the best look"; he is too tired to sleep on the stage, "I don’t have time to feel homesick at all"…

Why do you fight so much? He wrote the reason in the song he participated in during the competition: Come here, everything is zero, and he strikes alone. He feels that because he has had and lost, he is skating on thin ice; and because he dreams and believes, he always insists.

On April 6, 2018, Cai Xukun made his debut in the C position of "Idol Trainee".

The quietness in life, the excitement in creation

On the first day of 2019, director Bi Gan’s new film "The Last Night of the Earth" was released, and Cai Xukun secretly went to the cinema to watch it. "I like it."

"This movie has been questioned a lot." The reporter discussed with him.

"But I think it’s not worth it to discuss whether it’s worth it or not, but more importantly whether you feel it. I like the details of how people get along in the movie, and the quiet and surging shooting method of the whole movie."

He loves a long shot in the movie, where the male protagonist slides from the mountain to the small town at the foot of the mountain on a cableway, and all the characters, stories, and actions are shot to the end. "I usually shoot things by myself, so I like longer shots, and I don’t like to cut them too much, because the long shot can observe the expressions of many characters or the current emotions, as if you are really following and witnessing the occurrence of the story, which has a kind of documentary feeling."

Cai Xukun likes this kind of literary and immersive film, and it is easy to calm down when watching it – quiet has become the most frequent word in our interviews. "This personality is probably related to family," he said. "When I was very young, I lived with my grandfather. He liked to write calligraphy and play musical instruments. I listened to old songs with him and watched him write. I felt very quiet." This atmosphere also cultivated Cai Xukun’s aesthetic.

Cai Xukun had a motto, "In the world of flowers and flowers, keep your heart still", which was enough to describe his state along the way. "There are all kinds of voices in the outside world, and all kinds of things are happening. I must remind myself to keep a quiet heart at all times to create and work."

In Cai Xukun’s opinion, only when he is calm can he think, and only when he thinks, can he know what he really wants. Therefore, after the competition, he did not strike while the iron was hot, but put aside a lot of exposure opportunities and variety shows, and spent time writing songs and recording. "As a singer, I should first make a good musical work, and then participate in variety shows to show more aspects of myself to everyone."

On August 2, 2018, Cai Xukun released his first original EP (mini album) "1" on his birthday. A total of three songs were written, composed and produced by him, and these three songs combined with Chinese and English are basically the summary of Cai Xukun’s road to fame. "I didn’t expect that I would be here, I lost my way, can you help me? The future of this road is uncertain." "The second chance is not easy, I know it very well, I never thought that things will remain the same, will there be an end?" "I want to sing to you in your ear, calling my name in the dark, you don’t need to bear all this."

Cai Xukun said that he regards creation as a storytelling process. Recently, he released the lyrical single "No Accidents", which is his own lyrics: "The night has slowly fallen, the moon is hiding, and I want to find stars to replace it." Speaking of the song, Cai Xukun said: "I personally think it is a more artistic work, and there will be some deeper things. I hope that through these works, everyone can see more different me." The quietness in life and the surging in creation are the states Cai Xukun hopes to achieve.

In fact, in Cai Xukun, there are many similar contrasts. For example, he once took out a crumpled plastic bag from his pocket before the performance, which was filled with accessories used on the stage, so he was laughed at by fans as "old man making pie"; he likes listening to Teresa Teng and Cai Qin, likes watching "Sleepless in Seattle", and the Empire State Building is still the most beautiful scenery in New York in his mind; he claims that there is an old soul living in his body, "My mother taught me that life must be simple"; he also wants to make a short documentary film for everyone to see how he has come all the way…

Another contrast is that he seems gentle and quiet, but in fact he is vigorous. When asked by a reporter from Universal People "if there is any unshakable principle in his work", he replied: "The principle is that I have to see everything before I can go out." For example, for a song, Cai Xukun once flew to South Korea to re-cut it overnight because he was not satisfied with the initial cut of the MV. "The first 10 seconds of intro (prelude), a full 4 hours of cutting". He has a strong desire to control music creation and stage performance.

Perhaps this desire for control comes from insecurity. As an entertainer, he has experienced ups and downs, and he knows that luck is not something that can be controlled and manipulated by humans. If you can’t even control your own work, it is too passive. So he said: "For me, music and stage are free and safe."

(Caption: Cai Xukun and director Dave Meyers at the filming scene of the "Wait Wait Wait" MV in November 2018.)

Cai Xukun said he was most afraid of three things: losing the stage, losing confidence, and losing IKUN (his fan nickname). "I’m not a particularly confident person, but when I have a lot of strength behind me, I will dig out that part of my confidence." One day, to encourage himself, he wrote a letter to himself, including one sentence: "Because I am no longer alone, I am no longer afraid to shine."

A sensitive soul and a determined will, quiet and ambitious, these are two sides of Cai Xukun’s body. Such a personality also allows him to be self-consistent in storms and controversies. Asked by a reporter from Global People how to relieve stress in the whirlpool of the entertainment industry, he replied with a slight joke: "Hold it in."

"I embrace everything, because time will tell," he said.

As BYD has raised its "established" target for 2024, the matrix of its models has also been continuously enriched, and some new models will be launched one after another in the second half of the year. Recently, the BYD Sea Lion 05 DM-i has been unveiled one after another. The new car is the second model under the Sea Lion IP. It is positioned as a plug-in compact SUV. After the launch, it will compete with the BYD Song Pro DM-i on the same stage. It is reported that the new car is expected to be officially launched at the end of September. At present, new cars have arrived in stores one after another.

The new BYD Sea Lion 05 DM-i adopts the design style of "marine aesthetics". The shape of the front of the car is more fashionable, the size of the air intake grille is wide, and the middle net adopts a borderless design. The two sides are decorated with dot matrix chrome-plated trims, which has a sense of waves. The shape of the headlight group is slender and decent, the internal lens is clearly outlined, and it supports LED far and near light sources. The visual effect after lighting is good, the design of the vents on both sides is more exaggerated, and the front surrounding treatment is slightly layered.

The body’s posture is smoothly stretched, the design of the suspended roof and the decoration of the surrounding trim of the window enhance the sense of fashion, the waist line is more prominent, and the intermittent design is adopted, which echoes the prominent rib line in the lower skirt position, enriching the layering of the body. The shape of the multi-format wheel hub is exquisite and generous.

The tail of the new car is designed with multiple straight lines, creating a certain sense of hierarchy. The spoiler is relatively flat, and it is equipped with high brake lights. The taillight group adopts a through design, and the lenses on both sides are parameterized. The visual effect after lighting is good.

The length, width and height of the Sea Lion 05DM-i are 4710/1880/1720mm respectively, and the wheelbase is 2712mm, which is the size data of a relatively standard compact SUV. The interior of the new car adopts the design of the encircling cockpit, the layering of the center console is clear, and the shape of the LCD instrument panel is square, which echoes the floating central control screen. The built-in Dilink car system has a good response speed and practicality performance. The bottom is decorated with a water ripple trim. The four-frame shape is flat, consistent with the steering wheel shape of the 07 DM-i.

The layout of the console area is reasonable, the top is equipped with a slender air conditioner to trend out, the shift area is a round style, the shape of the crystal electronic shift lever is exquisite, and the periphery is equipped with neat physical buttons, including start buttons, electronics, volume adjustment and other buttons. In addition, 50W wireless charging module, USB interface, 60W Type-C charging interface are all equipped, and the small details are controlled in place. The front seats are designed in one piece.

In terms of power, the new car offers BYD’s fifth-generation DM plug-in hybrid technology, equipped with a 1.5L engine with a maximum output power of 74KW, a motor with a maximum output power of 120KW, and a blade battery. The new car is expected to perform well in terms of battery life and fuel consumption.

From the currently known information, the BYD Sea Lion 05 DM-i is a "main" household SUV, which may further emphasize "cost performance" and become another "volume" model under the Ocean Network. What do you think the starting price of the new car will be?

On December 17, Beijing Automobile’s BJ60 overseas market listing event was held in Dubai, UAE, and the first user was delivered the BJ60 car keys on site.

At the same time, the Oman market distribution model was signed on the spot, and Beijing Automotive officially started the sales business in the Oman market. After the BJ60 is listed in the UAE, Kuwait, Saudi Arabia, Qatar and other markets will also hold new product launch activities one after another.Global booking model officially launched…

IT Home noticed that this year, BAIC Rubik’s Cube has been listed in Argentina, Ecuador, Mexico, Chile, Peru and other countries. Recently, Beijing Automobile officially launched in the Polish market, and its three models, X3, Rubik’s Cube, and New X7, were launched at the same time, further expanding its territory in the European market.

Currently,BAIC has established operations in 49 countries and regions around the world…

Landmap, a homophonic "blueprint", symbolizes a beautiful plan and prospects. But since it announced its independence on June 26, 2021, Dongfeng’s high-end brand of new energy vehicles, "Landmap", is experiencing the transfer of the No. 3 person after 18 months in office, and sales continue to decline. It has even announced a high-profile learning of the direct-operated + experience store model of Tesla, NIO, etc., and is also transforming into a dealer franchise model. Since its establishment one year ago, Landmap has no "blueprint"?

As a subsidiary of Dongfeng Motor Group, Lantu announced its entry into the high-end new energy vehicle market in 2020, targeting Tesla, NIO, Ideal and other brands. But after experiencing a significant increase in sales in the second half of last year, it seemed to be lackluster, and it encountered Waterloo in the first quarter of this year.

Lantu Experience Store (Zhiliao Car Shooting)

In terms of sales, in the first two months of this year, Lantu’s month-on-month decline has maintained a continuous decline of more than 50%, and the company’s management has also changed. Lantu, which once insisted on "living for users", has now become a sales-only theory. This new energy brand under Dongfeng may have stood at the crossroads of high-end new energy vehicles, and the situation is quite embarrassing.

"Number Three" was transferred after 18 months.

In 32 years, the minister of the Dongfeng system left sadly

According to sources familiar with the matter, Lei Xin, the chief brand officer (CBO) of Lantu, who had served in the Dongfeng department for more than ten years, has been transferred at the end of March this year, and his position has been temporarily taken over by Lantu CEO and CTO Lu Fang.

Lei Xin’s departure, even within the company, seemed very sudden. "It was quite sudden and unexpected," a person familiar with the matter said. "The day before, Lei always had a meeting and deployed relevant work until late at night, and there was no abnormality."

Zhiliao Automotive found that this is another change of position since Lei’s new appointment at Lantu, only about 18 months apart from the last one.

Landmap executive team members: Dongfeng Company Deputy General Manager, Landmap Chairperson You Zheng (third from left), Landmap CEO and CTO Lu Fang (second from right), Chief Brand Officer Lei Xin (first from right), chief operating officer Jiang Tao (first from left) and Chief Financial Officer Shen Jun (second from left)

On July 17, 2020, Lantu held a press conference in Wuhan to announce the launch of the "Lantu" brand and enter the high-end new energy vehicle market. At this press conference, Lantu’s executive team also made its debut to the outside world. This time Lei Xin appeared as the chief brand officer of Lantu for the first time.

Zhiliao Automobile found that whether it was from this press conference or subsequent activities of Landmap, Lei Xin was ranked after You Zheng and Lu Fang, and could be called the "No. 3 person" of Landmap.

This executive, who is so important to Landmap, is a veteran with more than 30 years of experience in Dongfeng. As early as 1990, Lei Xin joined Dongfeng Motor Company as an engineer. Since then, Lei Xin has successively served as the head of the strategic planning department, general manager, and executive deputy general manager of Dongfeng Motor, Shenlong Motor, Dongfeng Infiniti and other companies. As of March 2022, Lei Xin has been working in Dongfeng for 32 years, which can be regarded as witnessing the rise and fall of an automobile manufacturing company.

According to Tianyancha data, from March 23 to April 2 this year, Lei Xin has stepped down from the positions of heads of seven companies, including "Landmap Sales and Service Co., Ltd. Chengdu Branch".

Perhaps one of the main reasons why it has not been widely reported in the industry is that Lei Xin currently has many related connections with Landmap. According to Tianyancha information, Lei Xin also holds important positions in 56 other companies, all of which are related to Landmap.

But it cannot be ignored that the sudden transfer of Lei Xin may be directly related to the dismal sales of Lantu in the first quarter of this year.

It has fallen by more than 50% for two consecutive months.

Only 8% of the annual target was achieved.

Or the main reason for the adjustment

According to the statistics of China Automobile, in the first two months of this year, the sales of Lantu increased by -53.36% and -52.35% respectively. Especially in February, the sales volume of the month was only 740 units, which was the second-to-last result after the mass production of its models, only better than the sales volume in the first month of August last year.

Landscape’s sales growth trend since August last year (Zhiliao Automotive Drawing)

It was not until March this year that Lantu’s sales resumed to more than 1,000 units, but this achievement was also unsatisfactory.

Data from the China Automobile Association shows that Landmap ranked only 13th in the sales of large SUVs in March, not only falling behind the ideal and NIO, but also losing the top 10 last year.

In 2022, Lantu called out the goal of "sales 46,000, production 48,000", which is even more than 3 times that of last year (13,000), but as of the first quarter of this year, the production and sales of Lantu’s first model, Lantu FREE, were 6044 and 3693 respectively, and the completion of production and sales was only 12.59% and 8.03% of this year’s target.

This is a very obvious gap with direct competitors NIO ES6 and Ideal ONE. In the first quarter of this year, NIO ES6 sales were 5064 units, and Ideal ONE sales reached 11,034 units. The sales volume of Lantu FREE in the first quarter is less than the sales volume of the two direct competitors in March.

It can be said that Lantu is gradually falling behind in the domestic mid-to-large SUV market with fierce competition. This may also be one of the important reasons why Lei Xin, as the direct person in charge of market brand, sales, innovation ecology and commodity planning, failed to achieve the expected goals in the first quarter and was transferred away.

The growing gap in sales with its rivals has forced Lantu to transfer executives. This may just be a trigger for Lantu’s strategic adjustment, or a microcosm of the continuous struggles of this new energy brand owned by Dongfeng.

Direct sales to franchise,

Is "living for users" a slogan or a real innovation?

According to Zhimiao Automotive, Lantu is currently recruiting franchisees, trying to share its huge marketing costs in the way of franchises, and quickly expand its channels. This seems to be another major adjustment in Lantu’s strategy along with Lei Xin’s transfer.

Lantu Beijing Experience Store

(Located in Taiyanggong Kaide Mall, Chaoyang District, Beijing, photographed by Zhiliao Automobile)

"Dongfeng Motor has no shortage of funds. What it lacks is top-level design, strategic determination and the determination of leaders. The system and mechanism have not been properly managed, so whether it is fuel vehicles or new energy, Dongfeng Motor cannot do it," the media quoted senior Dongfeng officials as saying.

Behind the personnel turmoil and the adjustment of the direct sales model, it seems that Dongfeng has compromised with Lantu in the embarrassing situation of continuous decline in sales, but this cannot help but raise doubts: Lantu, which "lives for users", is an empty slogan or a real innovation?

At the beginning of its establishment, Lantu claimed to "live for users", positioning "to provide users with a high-end smart electric experience with zero anxiety".

However, whether it is the official launch of Lantu or its product performance over the past year, it seems that there is a lack of innovation, but it is mainly based on following the trend.

According to some media, at the July 2020 press conference, Landmap announced that it would adopt an innovative business model and organizational mechanism to address the six major anxieties of users about electric vehicles, but how to innovate the business model and organizational mechanism and how to solve the anxiety of users were not introduced.

And when Ideal, NIO and other new domestic car-making forces are showing their leading three-electric technology and driverless strength to users, Lantu can only shout "user-centered", and use "new car-making strength" to Pengci "new car-making forces" in words and words.

In the product design of Landscape, there is also a lack of sufficient sincerity to impress users. The first car Landscape FREE actually has a very similar design and positioning to the ideal ONE, but Landscape FREE is not only released more than two years later than its competitors, but also has a more obvious gap in various configurations (for example, the ideal ONE body is larger, the pure electric battery life is 48 kilometers longer than Landscape FREE, and the battery is also higher), while the price of the two cars is almost the same (the ideal ONE starts at only 10,000 more expensive than Landscape FREE).

From positioning to product design, Lantu’s sales decline is no accident. Behind it is the clumsiness and rigidity of a state-owned auto giant’s transformation into an automotive technology company. It also appears to be reflected in Lantu’s executive style.

You Zheng, Deputy General Manager of Dongfeng Company and Chairperson of Lantu

According to the data, the senior management team of Lantu and the deputy general manager of Dongfeng Motor in charge of Lantu, You Zheng, all have obvious professional backgrounds in FAW Group or state-owned enterprises.

"From the perspective of the executive team, the first is very traditional, there are no talents from internet companies and technology companies. The second is that most of them are back-office managers and have no experience as traders," said one securities firm analyst. "[Landmap] is more like a technology company on the surface."

And Lei Xin, who had experienced many Dongfeng companies and was a "generalist" in marketing, sales and strategy, was now transferred, which seemed even more surprising. "How does it feel that the person who really does things has become the blame man," an insider lamented to Zhiliao Auto.

At present, the biggest problem facing Landscape is how to increase sales, but if you give up users and innovation for sales, this may be the practice of "losing watermelon and finding sesame seeds".

Car Technology recently learned that Cadillac’s new XT5 will be officially launched on September 28. The new car has previously opened pre-sale, launching a total of luxury, distinguished, platinum 3 models, pre-sale limited-time price 27.99-33 9,900 yuan. Users who order before the end of September and complete the pickup before October 31 can enjoy up to 90,000 yuan early bird limited-time rights.

As a replacement model, the new XT5 adopts the same new-generation family design as the CT5 and CT6 on sale. The shield grille area is further expanded, and the split in-line streamer matrix headlights are replaced. The new car also introduces Brembo’s high-performance six-piston red brake calipers and multi-spoke aluminum alloy wheels up to 21 inches. With the classic diamond-cut body, it is visually more youthful, edgy and energetic.

At the same time, the size of the new XT5 has been further upgraded, with a length, width and height of 4888/1957/1694 (1698) mm and a wheelbase of 2863mm, which will bring it better interior space performance. It is reported that the trunk volume of the new car has been increased from the current 584L to 653L, capable of accommodating up to four 28-inch suitcases at the same time.

In terms of cockpit, the new XT5 features the latest wraparound luxury yacht interior design, featuring a 33-inch 9K curved screen, 126-color ambient lights, AKG brand audio, ANC active noise reduction, leather Eames-inspired seats, and 22 active safety configurations such as FSRACC full-speed domain adaptive cruise. Whether it is luxury, technology or comfort, it has a qualitative improvement compared to the current model.

In terms of power, the new XT5 is still equipped with a 2.0T + 48V light hybrid + 9AT powertrain, with a maximum power of 237 horsepower and a peak torque of 350 Nm. However, in the chassis part, the new car will offer a new Hummingbird chassis MAX option, which will integrate RTD real-time damping adjustable suspension and Hummingbird vector four-wheel drive system, allowing the vehicle to better balance driving comfort and handling, and has a strong single-wheel escape capability.

　　　 The magic comedy blockbuster revealed the film’s theme song MV on the 4th. The heroine Shu Qi transformed into a white-clothed fairy and re-interpreted the classic song "Love of a Lifetime" in Zhou Xingchi’s movie under the moonlight. This magical comedy super blockbuster that Xingye spent four years to create, in addition to the reconstruction of the famous book "Journey to the West" and the reproduction of the classic Zhou Xingchi style, the love promised by life and death also continued the consistent style of Zhou Xingchi’s movies. On January 4, 2013, on the legendary confession day, the new version of "Love of a Lifetime" reappeared in the rivers and lakes, and a song "Love like a lifetime" sang the hope of "May there be lovers in the world who will eventually be married".

Stephen Chow makes "The Love of My Life" "fight for the day"

　　　 18 years ago, the love between the Supreme Treasure and Zixia Fairy in "Journey to the West" moved countless audiences. Xingye added more thoughts on love in the new version of "Love of a Lifetime", from "10,000 years" to "Seize the day", the story of having to let go of the loved one has evolved into a race against time for "love, just now".

　　　 Lu Guanting’s version of "The Love of a Lifetime" is still a golden love song. This time, Xing Ye specially re-composed the lyrics for "Journey to the West: Conquering Demons", "Lover will never come again", "Journey to the West" is already yesterday’s classic, "Journey to the West: Conquering Demons" is the "Love of a Lifetime" that Xing Ye pursues "only for the day and night". Shu Qi, who rarely contributes to the movie, sang this new version of "The Love of a Lifetime" under the strong invitation of Xing Ye, and Xing Ye was on the side to "supervise" during the recording process, which was as careful as the production of the main film.

Shu Qi sang "The Love of My Life" and the article hilariously talked about love

　　　 Zhu Yin, who played Zixia and Qingxia at the same time in "Journey to the West", has become the only Muse for many fans. Every replay of the love between the Supreme Treasure and Zixia can cause countless tears in the audience. Shu Qi, who was hailed as a "comedy fighter" by Xingye in the MV, took off her black exorcism clothes and incarnated as "Moonlight Muse". Under the backing track of the article, she sang "Love of a Lifetime", and the emotional voice told the emotional entanglement between her and the "Tang Seng" article – "Yesterday and today will not come back", but fate cannot be changed – "From the past until now, love is still there", and everything is like "love that seems to be a world away".

　　　 MV also added a large number of Shu Qi and the article’s hilarious rivalry, the two exorcists’ "yesterday today passed" vividly, Shu Qi’s moonlight waltz makes coquettish, happy, looking at each other and smiling into memorable memories, in which the article acts cute, nosebleeds, birds and people are very Xingye’s original shadow.

"Journey to the West: Fighting Demons" creates a "super blockbuster" series, exposing blockbuster materials every week

　　　 The movie "Journey to the West: Conquering the Demons" was completely closed during the filming period, maintaining a mysterious color. In order to let the audience have a deeper understanding of the movie, the filmmakers specially created a series of "super blockbuster" production specials this time, and created the concept of "Journey to the West Day" every week. Since January 2013, a "super production special" of "Journey to the West: Conquering the Demons" has been exposed every week, and there are corresponding trailers before each "super blockbuster" is exposed. Until the release, the audience will be presented with the wonderful content of "Journey to the West: Conquering the Demons" every week.

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