China automobile market has always been concerned, and consumers pay more and more attention to many factors such as performance, appearance and configuration. Among many models, several models with the best reputation have attracted much attention. They are Cadillac CT5, Toyota Highlander and Volvo S60. These three models have outstanding performance in appearance design, configuration technology and safety performance, and become the best representative of China automobile market.

Cadillac CT5: the representative of fashion and luxury

Cadillac CT5 has always attracted much attention for its luxurious and fashionable appearance. The body lines are smooth, and the design incorporates many fashion elements, making the overall shape highly recognizable. The luxurious design makes it unique in the minds of consumers.

In terms of configuration, the CT5 is a car with a sense of technology. Advanced driver assistance system, advanced entertainment system and humanized comfortable configuration all provide drivers with first-class driving experience. Cadillac CT5 is not only a car, but also a perfect combination of luxury and technology.

Toyota Highlander: practicality and luxury coexist

Toyota Highlander has always been known for its sedate and luxurious design.

As a medium and large SUV, it not only shows a sense of advanced appearance, but also has a solid texture in the interior materials. Highlander’s interior space design is spacious and practical, with rich storage space and flexible seat layout, so that drivers and passengers can be satisfied in comfort and practicality. In terms of configuration, advanced intelligent driver assistance system and efficient fuel economy make Toyota Highlander the first choice for family cars.

It achieves a perfect balance between practicality and luxury.

Volvo S60: Unique and Exquisite Nordic Style

As a luxury car from northern Europe, Volvo S60 is highly praised for its unique and exquisite appearance and high-level safety performance.

The design of S60 is full of Nordic simplicity and exquisiteness, and every detail has been carefully carved. The car is luxurious and comfortable, and the use of advanced materials shows the manufacturer’s ultimate pursuit of quality. In terms of configuration, Volvo has always been synonymous with safety performance, and S60 has performed well in active safety and pass ivo safety.

Choosing Volvo S60 is not only a kind of driving, but also a symbol of taste.

Diversified development of China automobile market

It is no accident that these three models have the best reputation. They have outstanding performances in different aspects and represent the diversified development trend of China automobile market. With the increasing diversification of consumer demand, car companies are no longer just pursuing a single feature, but comprehensively improving their sense of luxury, practicality and safety performance.

Diversified trend of consumer choice

The factors that consumers consider when buying a car are gradually diversified. No longer just pursue the brand or appearance, but pay more attention to the actual performance of the vehicle in daily use. This also makes car companies pay more attention to details in R&D and design to meet the needs of different consumers.

The models with the best reputation can often be balanced in many aspects, which is in line with the diversified choice trend of contemporary consumers.

The integration of technology and luxury

Among these three models, the upgrade of technology configuration has become a highlight to attract consumers. With the continuous improvement of technology configuration such as intelligent driving assistance system and advanced entertainment system, driving becomes more convenient and safe.

Luxury models no longer just stay in the design, but also make great efforts to create a sense of technology in the car to meet the pursuit of modern consumers for a sense of technology.

Prospect of future development trend

With the continuous development of new energy and intelligent technology, the future automobile market will usher in more innovations and changes.

The application of new materials and technologies will further improve the overall performance of automobiles and meet consumers’ demands for environmental protection and intelligence. Cars are no longer just means of transportation, but also the integration of technology and luxury, representing the development trend of the times.

summary

Among the three cars with the best reputation in China automobile market, Cadillac CT5, Toyota Highlander and Volvo S60 have won the favor of consumers with their unique design and excellent performance respectively.

These three models not only have outstanding performance in appearance, but also have outstanding performance in configuration, practicality and safety performance. In the future, with the continuous development of science and technology and the changing needs of consumers, the automobile market will usher in more diversified choices and provide consumers with a richer car buying experience.

The emergence and disappearance of tidal current is usually described as the result of cultural change, but cultural change is slow because it is based on stable social norms. The trend, on the other hand, is changing faster and faster, so that people can only run after it in the past 20 years. This new phenomenon-the production and promotion of a large number of cheap disposable clothes is called "fast fashion". The change of fashion is neither cultural nor unforeseeable, and it is not an organic phenomenon, but an act carefully designed to stimulate sales.

Traditionally, the fashion industry has been replaced according to the cycle of "eight seasons": spring, summer I, summer II, autumn, autumn and winter, winter I, winter II and holidays. But now, customers who are at the forefront of the trend can pay attention to 24 different new seasons, such as back-to-school season, dance season and even wedding season. Among them, there are not only basic items that are regarded as necessities, but also luxury items that show superior social status. Although these new seasons are of different types, the existence time of each trend is getting shorter and shorter, and the gap between necessities and luxury goods is getting smaller and smaller. Historically, price, brand and quality have distinguished low-end products for the mass market from high-end products. Today, the difference in quality between products priced at 10 euros and 200 euros may be imperceptible. The key to high sales is price: if you want to sell more, you must sell it cheaply. This is why cheap goods and disposable goods have replaced durable products.

In order to get a lower price, it is necessary to reduce the production cost. This will bring many consequences: industrial pollution, social problems, damage to human health … The exploitation of labor by industrial production will aggravate global poverty, promote the production of a large number of industrial wastes, and hinder the improvement of wages in developing countries. Because the purpose of industrial production is to promote people’s excessive consumption of cheap, disposable clothes. Price is a core factor, which determines whether customers are willing to continue to consume.

European companies such as ZARA and H&M dominate this fast fashion industry. They are famous for producing goods that are affordable but look expensive. The success of this business model has prompted all retailers to join the Nuggets. Even some traditional luxury brands, such as Versace, now rely on this sales strategy. Low prices expand the customer base and make them feel that they have a luxury. This pursuit has completely changed the clothing industry. The strategy of price positioning must first determine whether consumers will spend 10 euros, 200 euros or something in between for a piece of clothing. The ability of the manufacturer to create and promote the brand image, value and prestige is the driving force of this game. Innovation and brand reputation enable them to set higher prices, but when the trend fades, the prices will fall, and these clothes will be replaced by other styles … Therefore, consumers who are most sensitive to fashion will pay high prices to gain the advantage of leading the trend, while others are waiting for affordable prices.

In view of technological innovation and industrial innovation, retailers can meet the needs of fashion hipsters at very low prices, which has given birth to a new competition and reclassified the market. In fact, when the variable price is removed from the equation to distinguish market segments, retailers will readjust their strategies and seek the lowest price for the highest-end products. Historically, consumers have two markets to choose from when buying goods, namely mass market and luxury market. But now they have more intermediate options. The "first-line big-name" market-the sales price of clothing, accessories and cosmetics is second only to luxury brands, and the "light luxury" market-is slightly more expensive than the popular brands, but it is close to the products of luxury brands in terms of taste, style and even quality. The development of fashion industry has also promoted the transformation of clothing function, which was once the symbol of social status, taste, general cultural awareness and unique personality. With the emergence of these new categories, the original logo has gradually disappeared.

The real success of fast fashion lies neither in advanced technology nor in the proximity of factories, but in unprecedented sales. The reason why prices can keep falling is that consumers will buy new clothes as soon as they are introduced. On average, customers go to the store 17 times a year. In ZARA, the unsold inventory is less than 10%, while in other brands, the proportion is 17% to 20%. The production cycle no longer follows the law of seasonal purchase, but must satisfy people’s continuous consumption.

Fast fashion stores have their own marketing strategies to make customers buy more clothes, even if their closets are already filled with similar styles of clothes. Fast-selling brands rarely replenish the most popular goods in order to attract consumers into the store with "new products" that are constantly on the shelves. What customers buy is scarcity. In fact, there is nothing innovative about a pair of blue jeans. The combination of low price and treasure hunting in shops is only to persuade and "create desire". There is no limit to how many clothes a person can buy, especially cheap clothes.

(This article is excerpted from The Evil of Fashion: Creation, Production and Manipulation, by Audrey Mier, translated by Qu Xiaorui, and published by Peking University Publishing House.)

Author: [France] Audrey Mier

Editor: Yuan Yilu