BEIJING, Beijing, July 26 (Shang Qi) Recently, the Badaling Wildlife World in Beijing, where the "tiger bites" incident happened, exposed two incidents of tourists violating regulations. On the one hand, the park repeatedly emphasizes the requirements for tourists to visit, and on the other hand, the dangerous incidents of tourists are constantly exposed. Why are the illegal incidents of tourists in the wildlife park still repeatedly banned after experiencing the "blood lesson"?

　　On the afternoon of July 22, 2017, in the Northeast Tiger Park of Badaling Wildlife World in Beijing, children repeatedly leaned out of the roof window, almost revealing half of their bodies. Photo courtesy of the event exposer

　　Badaling Zoo has repeatedly had tourists open windows and feed illegally?

　　The garden confirmed!

　　On July 23, 2016, a tiger wounding incident occurred in Badaling Wildlife World in Beijing, causing one death and one injury. After the investigation by the Yanqing District Government of Beijing, the result was clear. The victim Zhao did not abide by the "no getting off the bus" rule in the beast area and was injured by a tiger attack. Her mother was eager to save her daughter, did not comply with the regulations and got off the bus. She was attacked by a tiger and died. This incident is not a production safety responsibility accident.

　　Just one year after this tragedy, on July 23 this year, many media reported that on the morning of July 22, in Malai Bear Park, Badaling Wildlife World, some netizens photographed tourists being caught by bears for feeding bears. Also on the 22nd, in the Northeast Tiger Park, two children repeatedly leaned out of the skylight of the car, and one of them almost showed half of his body.

　　On July 25, the park confirmed to the reporter of Zhongxin. com that these two incidents did occur and were immediately discovered and stopped by patrol cars in the park. The two incidents lasted for a short time and did not cause personal injury or vehicle damage.

　　At present, it is the peak season of summer tour. Liu Weishi, director of the Badaling Wildlife World Office in Beijing, told the reporter of Zhongxin. com that the garden has sent more people, increased the inspection density, and added more security personnel. Specifically, each park has added a patrol car.

　　In recent years, tourists’ violations in zoos have occurred frequently. According to media reports, in June this year, three tourists crossed the back mountain of Changsha Wildlife Park in order to avoid tickets, and as a result, they strayed into the tiger stocking area. Fortunately, no casualties were caused. At the beginning of this year, in Youngor Zoo in Ningbo, a man climbed over the fence and entered the activity area of Hushan. He was found by a tiger and killed.

　　Some people think that although there are always "blood lessons", in reality, people who are lucky are still courageously rushing forward, bumping into the common sense and conscience of Chinese people again and again. This also shows that it is necessary for China society to further strengthen the awareness of rules and put an end to any form of "exception", "outside the law" and "outside the norm".

　　Data Map: On the morning of March 19, 2017, in Badaling Wildlife Park, tourists got off at the Beast Area. Photo courtesy of the reporter

　　Guarding tourists like minors?

　　In view of the personal safety accidents in the zoo, laws and regulations have always been clearly defined. Article 81 of the Tort Liability Law of People’s Republic of China (PRC) stipulates that "if animals in the zoo cause damage to others, the zoo shall bear the tort liability, but those who can prove that they have fulfilled their management duties shall not bear the responsibility."

　　Zhu Weiri, deputy director of the Communication Law Research Center of China University of Political Science and Law, explained in an interview with Zhongxin.com that this means that if the zoo can prove that it is not at fault for the damage results, it will not be responsible, which is stipulated by law.

　　In addition, the Tort Liability Law also requires that managers of hotels, shopping malls, banks, stations, entertainment places and other public places or organizers of mass activities should bear tort liability if they fail to fulfill their security obligations and cause damage to others. If the manager or organizer fails to fulfill the obligation of safety guarantee, he shall bear corresponding supplementary responsibilities.

　　"What is the standard of security obligations? Is it like an adult’s guardianship over a minor? I’m afraid not. " An Xiang, director of Beijing Dexiang Law Firm, who participated in the compilation of the Collection of Current Animal Protection Laws in China, told the reporter of Zhongxin.com that in a judicial interpretation on personal injury compensation issued earlier years, "the obligation of safety protection within reasonable limits" was clarified.

　　"Take the safari park as an example. First of all, we must set the tourists as people with full capacity, and not in a state of mental abnormality, lack of judgment and discrimination." An Xiang explained that if he is a person with full capacity, he should have a kind of self-knowledge about the danger of wild animals by default. On the basis of this self-knowledge, as a zoo, visitors should be made clear by signs, tips and other measures. In which area of the zoo, if you open the window and get off, your life will be in danger.

　　An Xiang said that if tourists don’t carry out sightseeing activities according to the common sense of people with full capacity, it is similar to suicide and self-mutilation. This kind of behavior is not unilaterally asking the garden to stop it.

　　"Is it necessary to monitor all tourists in the way of monitoring minors?" An Xiang asked, he said, if this is the case, for the vast majority of normal tourists, will the tour experience drop to a very low level, and will the operation of the whole society be lowered by IQ and efficiency?

　　The zoo has a power grid. Who lives in it?

　　Although the awareness of self-safety should be the common sense of tourists in the face of wild animals, and obeying the rules should also reflect the quality of human civilization, it is also indispensable to improve industry norms and better protect the safety of tourists.

　　According to media reports, china wildlife conservation association presided over the drafting of the "Wildlife Park Safety Code" in 2005, which stipulated that special personnel should be set up in the animal stocking area to maintain the order of sightseeing; To avoid direct contact between tourists and potentially dangerous animals, we should set up power grid devices to prevent animals from escaping in fierce animal stocking areas, and comprehensively check the cages, fences, protective nets, trenches, door locks and power grids of fierce animals every day.

　　Just after the tiger wounding incident in Badaling Wildlife World last year, the Northeast Tiger Park of the zoo added a power grid and a warning sign "No getting off the bus" at the exit gate, but it still failed to completely prevent the above-mentioned incidents of illegal window opening by tourists.

　　Zhu Wei, who has visited the zoo many times, told the reporter of Zhongxin. com that the power grid installed in Badaling Wildlife World is particularly thin. With the power grid, the effect of safety warning is even worse. "Some people are not afraid after knowing that there is a power grid. Some people even get off the bus and open the window because they think that the power grid can block the tiger."

　　An Xiang believes that the current laws and regulations are sufficient to deal with the safety accidents in zoos. If similar incidents become more and more common, the quality of tourists is getting worse and worse, and people should be more restricted than animals when they have to take certain measures.

　　Regarding the restrictions on people, An Xiang told the reporter of Zhongxin.com that it is a way to establish a "blacklist" of zoo visits similar to the social credit system.

　　"The zoo can operate on its own. Whether it is signing a notice or an agreement, it has certain legal effect in essence. A statement can be added to the notice, stating that if a tourist violates relevant regulations, the garden has the right to refuse his car, including visitors, to enter the zoo for sightseeing. Such a blacklist can be made by the garden. "

　　However, Liu Weishi told reporters frankly that he would not consider setting up a "blacklist" for the time being. "If you blacklist tourists, they may not cooperate with you. Although some tourists violate the rules, they are still consumers. We have no right to ask them not to come in the future. This will be complained."

　　An Xiang said that another way is that the zoo can make a "blacklist" from the perspective of protecting animals and maintaining normal visiting order, realize information exchange through animal protection related associations, and include unruly tourists into the "blacklist" of the entire zoo management system.

　　Extension — —

　　Should the safari park go on road trip be cancelled?

　　Whether you open the window or get off the bus while driving, or you are bitten by a tiger for ticket evasion, the last victims are not only people themselves, but also animals that conflict with them. The phenomenon that the tiger is "innocent" and the peacock is plucked from its feathers can’t help but make some netizens wonder whether the form of self-driving tour should be cancelled for the protection of wild animals.

　　Xie Yan, an associate researcher at the Institute of Zoology, Chinese Academy of Sciences, said in an interview with Zhongxin.com that wild zoos in foreign countries, especially in Africa, belong to in-situ protection, which is equivalent to a wildlife refuge in protected areas. It is the natural survival of local species in the local natural environment, which not only attracts a large number of tourists, but also really plays the role of protecting wild animals.

　　"But some safari parks in China raise all kinds of wild animals and put them in a closed environment for people to watch. Instead of protecting wild animals, they consume wild animals." Xie Yan said.

　　Nevertheless, An Xiang, who has been engaged in legal consultation in the field of animal protection for many years, believes that one of the social functions of the zoo is to give the public an opportunity to get in touch with wild animals, and the irrational behavior of a few people should not stifle the value of the existence of the wild zoo go on road trip. (End)

　　The fifteenth day of the first lunar month is called Lantern Festival every year, so when is the Lantern Festival in 2021, and when is it?

Q: When is the Lantern Festival in 2021? When is the Lantern Festival on the fifteenth day of the first month?

　　A:Lantern Festival in 2021 is on Friday, February 26th, 2021, the 15th day of the first lunar month..

Brief introduction of lantern festival

　　After the Spring Festival, another traditional festival in China is the Lantern Festival on the 15th day of the first month of the lunar calendar.

　　The first month is the first month of the lunar calendar. The ancients called the night "Xiao", so they called the fifteenth day of the first month the Lantern Festival. The 15th day of the first month is the night of the first full moon in a year, and it is also the beginning of the Yuan Dynasty. On the night in spring returns, people celebrate this and celebrate the continuation of the Spring Festival. Lantern Festival is also called "Shangyuan Festival".

　　According to the folk tradition in China, on this bright night, people light up thousands of lanterns to celebrate. Going out to enjoy the moon, burning lamps and setting off flames, enjoying solve riddles on the lanterns, having Lantern Festival together, family reunion and celebrating the festive season are all enjoyable.

　　Lantern Festival is also called Lantern Festival. The custom of burning lanterns on Lantern Festival originated from the Han Dynasty. In the Tang Dynasty, the activities of enjoying lanterns became more prosperous. Lights were hung everywhere in the palace and on the streets, and tall lantern wheels, lantern buildings and lantern trees were also built. Lu Zhaolin, a great poet in the Tang Dynasty, once described the grand occasion of burning lanterns on Lantern Festival in "Watching Lights on Fifteen Nights", saying that "the stars in the Han Dynasty are falling, and the buildings are like the moon hanging."

　　In the Song Dynasty, more attention was paid to the Lantern Festival, and the lantern viewing activities were more lively. The lantern viewing activities lasted for five days and the styles of lanterns were more abundant. In the Ming Dynasty, the lantern festival will last for 10 days, which is the longest lantern festival in China. Although there were only three days of lantern viewing in Qing Dynasty, the lantern viewing activities were large in scale and unprecedented in pomp. Besides burning lanterns, fireworks were also put on to entertain.

　　"solve riddles on the lanterns", also called "playing riddles", is an activity added after the Lantern Festival, which appeared in the Song Dynasty. In the Southern Song Dynasty, the capital Lin ‘an made riddles every Lantern Festival, and there were many people guessing riddles. At the beginning, it was a busybody who wrote riddles on paper and pasted them on colorful lanterns for people to guess. Because riddles are enlightening and interesting, they are welcomed by all walks of life in the process of spreading.

　　The folk custom of eating Yuanxiao during the Lantern Festival. Yuanxiao is made of glutinous rice, either solid or stuffed. Filled with bean paste, sugar, hawthorn, all kinds of fruit materials, etc., it can be cooked, fried, steamed and fried when eating. At first, people called this kind of food "Floating Yuanzi", and later they called it "Tangtuan" or "Tangyuan". These names "Reunion" have similar sounds, meaning reunion, which symbolizes the reunion of the whole family, harmony and happiness, and people also miss their parting relatives and place their good wishes on their future life.

　　In some places, the Lantern Festival also has the custom of "walking all kinds of diseases", also known as "roasting all kinds of diseases" and "dispersing all kinds of diseases". Most of the participants are women. They walk together or walk by the wall, or cross the bridge and walk in the suburbs, in order to drive away diseases and eliminate disasters.

　　With the passage of time, there are more and more activities in the Lantern Festival, and many local festivals have added traditional folk performances such as playing dragon lanterns, playing lions, walking on stilts, rowing dry boats and dancing yangko, and playing Taiping drums. This traditional festival, which has been passed down for more than 2,000 years, is not only popular on both sides of the Taiwan Strait, but also celebrated year after year in areas inhabited by overseas Chinese.

　　CCTV News:In the men’s swimming field of Rio Olympic Games, we are used to this painting style:

　　Eight-pack ABS and a faint mermaid line … …　

　　No one can resist the power of the perfect figure.

Australian star McEvoy

Phelps of Rio 2016 Olympic Games

"Youth Invincible Edition" of Philippine Fish and Rochet are poisonous after watching … …

　　However, in the 100-meter freestyle preliminaries, a "belly brother" broke this style of painting.

　　His name is Robel Kiros Habte, and he is 24 years old and comes from Ethiopia.

Yes, 24 years old!

　　According to official data, gabit is 1.76 meters tall and weighs 81 kilograms.

　　This height and weight are really grounded. Many netizens said: "I feel that I can compete."

Like us, he only has one abdominal muscle.

　　Gabit took part in the men’s 100m freestyle.

Take off and take off without falling in the wind ~

Then, file out gracefully ~

However … … Swim a little slow … …

　　Gabit finished the race almost half a pool behind others in the preliminaries … … The score was 1 minute 04.95 seconds, and he was the only player who took more than 1 minute, ranking 59 th overall.

　　However, when he reached the finish line, he got the warmest applause from the audience.

　　Gabit told reporters that this is his first time to participate in the Olympic Games, and he had never even seen a 50-meter regular competition swimming pool before the competition. He was very happy to be here. He said that his personal best time was 59.08 seconds. Although he didn’t play well this time, he really tried his best in this field.

　　"I am the only professional swimmer in our country. This is not surprising, because Ethiopia is a traditional long-distance running power, and people just want to be a long-distance runner. But I have a soft spot for swimming. What I always thought was to be different from others. "

　　It doesn’t matter where my destination is, what matters is that I’m here!

In the 2000 Sydney Olympic Games, Eric Sabani of Equatorial Guinea competed.

　　History is always strikingly similar. The appearance of gabit made Xiao Bian suddenly think of another athlete from Africa, Eric MSabani of Equatorial Guinea. He also participated in the 100-meter freestyle preliminaries at the 2000 Sydney Olympic Games, and finally he finished the race with a time of 1 minute 52.72 seconds, just like gabit’s experience. Unlike gabit, Tim Sabani is not a professional swimmer. He only started swimming nine months before the Sydney Olympic Games.

　　How did you get into the Olympic Games with such a bloated figure?

　　Gabit’s Olympic spirit is praiseworthy, but many netizens may ask, "Why did he qualify for the Rio Olympic Games? How did he get in when he swam so slowly? "

　　Because of the "wild card". Every session of the International Olympic Committee will issue "wild card" players to countries with underdeveloped sports. The quota system is determined to ensure that some countries can be represented in some backward projects and show the spirit of modern Olympics. These players obviously don’t have the strength to compete for gold and silver at all, but every year their persistence and love for the project touched a group of audiences.

　　So, as long as you finish the game, you are good!

　　Cctv newsThe recruitment of civil servants in many provinces in 2018 is underway. This weekend, more than 20 provinces will gather together to hold a written examination of civil servant recruitment. Observing the recruitment policies of civil servants in various places this year, many places continue to increase the policy inclination for the grassroots. In addition, some provinces have also introduced preferential policies to recruit professionals or urgently needed talents.

　　The popularity of civil servant registration in many provinces has not diminished.

　　Since March this year, more than 20 provinces and Xinjiang Production and Construction Corps have intensively started the recruitment of civil servants in 2018. Judging from the number of applicants announced in various places, Anhui, Hubei, Hunan, Heilongjiang, Guangxi, Guangdong and other provinces have recruited more than 7,000 civil servants this year. At present, the online registration work in many places has ended, and civil servants in some provinces are very popular.

　　For example, Jiangxi’s recruitment plan this year is 5,235, an increase of 46% over last year, and 179,000 people have successfully registered, an increase of 19% over last year, the highest in history.

　　In Chongqing, in the first half of this year, Chongqing plans to recruit a total of 1,193 civil servants, and finally 74,683 people will pay for registration, with a recruitment ratio of 63: 1. This is the most competitive civil service examination in Chongqing in the first half of the past three years.

　　Yunnan plans to recruit 3,765 civil servants this year. In the end, a total of 305,128 people successfully registered, and the registration was successful and the payment was 284,944, and the number of applicants also reached a new high.

　　In addition, in the registration of some provinces, the competition ratio of the hottest positions exceeds "one in a thousand". For example, the number of applicants for the civil service examination in Guizhou Province exceeded 400,000, the highest in the past years, and the competition for the hottest positions exceeded 1,700: 1. In the recruitment of civil servants in Qinghai this year, 62,608 people signed up, and the hottest competition ratio was as high as 1,370: 1. In Yunnan, the competition ratio of the hottest jobs is as high as 1376∶1.

　　Push preferential policies in many places to recruit "urgent talents"

　　In recent years, no matter the national or provincial examination, the recruitment policy of civil servants has been continuously strengthened and tilted to the grassroots level, enriching the grassroots civil servants. In addition to paying more attention to the grassroots, some provinces have also introduced preferential policies to recruit professionals or urgently needed talents.

　　For example, this year, Guangxi listed some highly specialized positions such as medicine, urban and rural planning and food inspection that are urgently needed by some recruitment agencies as short-term positions, and gave preferential policies such as relaxing the proportion of written examinations and delineating qualified scores separately; If the newly recruited civil servants meet the requirements of the high-level or scarce talent introduction policies of the cities and counties where they are located, the cities and counties can formulate specific policies in light of the actual situation and enjoy the relevant treatment of talent introduction.

　　According to the relevant person in charge of the Anhui Provincial Department of Human Resources and Social Security, this year, Anhui will take measures such as relaxing the qualification conditions, reducing the proportion of opening examinations, delineating the scores of qualified written examinations separately, and recruiting students for household registration in this city, so as to supplement urgently needed professionals in urban and rural planning, modern agriculture, tourism management and so on for the grassroots in time.

　　In Jiangxi, in order to solve the shortage of talents in key areas and key links of grass-roots market and quality supervision departments, the market and quality supervision departments of Jiangxi Province have come up with a total of 549 recruitment plans, mainly distributed in grass-roots branches of market and quality supervision.

　　Shaanxi also requires employers to reasonably set job qualifications within the scope of laws, regulations and policies, combined with the actual personnel structure; Actively promote the grading and classification examination, increase the written examination of professional subjects for law enforcement service positions of public security organs, strengthen the scientific level of civil service recruitment examination, improve the matching degree between people and posts, and supplement urgently needed professionals for organs at all levels in the province.

　　Recruitment of civil servants in more than 20 provinces will start this weekend.

　　Since November last year, the recruitment of provincial civil servants has started one after another in 2018. Beijing and Shanghai have conducted written examinations at the end of last year, and the written examinations for civil servants in Zhejiang and Jiangsu were held in January and March this year respectively.

　　In April, this year’s written recruitment tests for civil servants were held in various provinces. Last weekend, on April 14th and 15th, Guangxi and Guangdong held written recruitment tests for civil servants respectively. This weekend, the written recruitment tests for civil servants in more than 20 provinces will be held on April 21st.

　　In recent years, many places have arranged the written examination of the provincial civil service examination on the same day, which is also called the "civil service joint examination" among candidates. "In the past, some candidates took exams across many provinces. If they were hired by many places, they could only choose one position, which would have an impact on the recruitment of other positions." Experts said that in all provinces participating in the joint entrance examination, the recruitment work is organized separately, and the joint entrance examination is not the same volume. Many provinces choose the written test on the same day, which helps to prevent candidates from taking advantage of the test time difference to participate in multi-provincial recruitment.

　　CCTV News:In the development process of hydrogen energy industry, reducing cost and ensuring safety are two core concerns. In the face of this emerging industry, how to answer the public’s concerns? Let’s take a look at the answers given by the guests in the "On Tao" column.

　　Reduce industrial costs

　　Dong Yang, First Vice President of the World Automobile Organization and former Executive Vice President of China Automobile Industry Association:It is still more expensive than this gasoline car, even more expensive than the ordinary battery car. However, I will tell you that there is such a rule in automobile production. After you reach this scale of hundreds of thousands and millions, its cost will drop to one tenth of the original. Or this aircraft engine is the price of gold, and the car engine, with the same technology, is the price of cast iron.

　　Zhang Weidong, Director of Energy and Environment Project of the United Nations Development Programme:According to some experts, the cost of battery stack is 11,833 yuan per kilowatt now, and it will reach 668 yuan by 2025, which will be lower.

　　Dong Yang:Compared with the internal combustion engine, the fuel cell stack is basically a quasi-static or quasi-dynamic process, and many processes are very similar, but there is no reason to say that the stack must be more expensive than the internal combustion engine. Now it is only a matter of technical maturity and market capacity.

　　Zhang Xiaoqiang, Executive Vice President and Executive Director of China International Economic Exchange Center.To solve the cost problem of hydrogen production, if we don’t have a reasonable framework in terms of electricity price and so on, it may trouble enterprises for a long time, that is, the cost can’t be reduced. How can we have a reasonable electricity price system? For example, when using off-peak electricity, can we make it cheaper enough, so that large users can establish such a direct purchase and sale relationship, instead of adding this network fee through the power grid, resulting in high cost. Many aspects like these need government guidance.

　　For another example, we now attach importance to the utilization of hydrogen energy, especially hope that it can transform renewable clean energy, that is, water, wind and light. According to the characteristics of China, water, wind and light are concentrated in the southwest and northwest. Therefore, under the guidance of the government, we established a large-scale project in the world in the past. We called it "West-to-East Power Transmission and West-to-East Gas Transmission". Then, the next step is how to cooperate with this kind of energy and pipe network facilities in existing countries and explore in some ways. By participating in power transmission and gas transmission, and exploring new long-distance transportation of liquid hydrogen, for example, we can clean the energy in the northwest and northeast regions where energy is abundant. Apart from local consumption, because our main and most developed area is in the east, to solve these problems, I think many of them need the government to do a good job.

　　Safety standard operation

　　Guo Liejin, Academician of China Academy of Sciences:Everyone is very concerned about safety. When we were in primary school, our teacher would tell us that hydrogen would explode. The concentration of hydrogen, the concentration in space is 13% to 90%, and it is likely to explode between them. However, there is a premise for explosion. It needs to see an open flame with sufficient concentration. In Toyota and related enterprises, they all talk about the same car in their reports, which is a car filled with gasoline and a car filled with hydrogen. The chassis structure is the same. They do experiments. Under the premise of causing an explosion, the explosion of the gasoline car is completely destroyed, while the whole structure of the hydrogen fuel cell car is basically unchanged. Therefore, from this safety point of view, hydrogen fuel cell vehicles are much safer than our diesel gasoline vehicles.

　　The US Department of Energy and NASA have also done the same experiment. A barrel of gasoline, a barrel of diesel oil and a barrel of liquid hydrogen are shot from a distance, and then various protective facilities are built around to see who has strong explosive ability. The damage degree of the hydrogen tank after explosion is less than half that of the first two tanks, which is between 30% and 40%. What is the reason? Because hydrogen itself is a very light thing, once it is released, it runs into the sky and you can’t find it.

　　I have a personal experience. In 1997, I started to build facilities for hydrogen energy research in my State Key Laboratory. At that time, I was also worried about safety. I installed explosion-proof facilities on all the windows of the laboratory, and put hydrogen sensitive elements called sensors at key points around me, and I debugged them myself. Then when the concentration reaches a certain level, it will call the police and the fan will directly discharge the things. But it’s been twenty-two years since this year, and it hasn’t exploded, even ringing.

　　We operate according to the rules. Don’t our gas stations have many rules? It is also dangerous goods. Why can we do it well? Hydrogen can also be done very well, and even its destructiveness is much smaller than the fuel we use now. So recently, several hydrogen refueling stations in the world have reported explosions, such as those in California, South Korea and Europe, but when you read its reports, the final result is that the harm to people is minimal. Moreover, it is not the explosion of the fuel body itself, but the auxiliary device, which is caused by irregular operation or irregular installation. So in itself, as an energy source, you can use hydrogen with confidence, but you must of course obey the rules.

　　Dong Yang:This safety mainly depends not on whether the fuel can catch fire, but on whether you have mastered the norms and whether human beings have mastered the laws. Therefore, we must pay attention to the safety issue, which is the top priority for us to develop fuel cell vehicles. It is to do it seriously, accumulate experience, solve it, and monitor it with the industrial chain and life cycle, which can completely solve this problem.

　　Xinhua News Agency, Beijing, February 7th (Reporter Shen Nan, Lu Xingji, Zheng Zhi) At noon on the 7th, 17-year-old China skater Su Yiming made history and won the first Winter Olympics medal for men’s snowboarding in China. Wearing the national flag, standing side by side with two Canadian masters, "Xiaoming" declared that China men’s single board was officially among the top fashion in the world.

　　On February 7th, Max parrot of Canada (middle) who won the championship, Su Yiming of China (left) who won the second place and Mark Lee Mcmorris of Canada who won the third place presented souvenirs. Xinhua News Agency reporter Yang Shizhen photo

　　This is the fruit of China folk veneer for 20 years. At the beginning of the 21st century, this trendy sport, which started in North America, began to have the first group of folk fans in China. Most of them used to be double-board professional athletes or snow friends. They began to grope for learning, playing, building venues, holding competitions and training by relying on foreign video materials that helped each other and were not rich in resources. At the beginning of this circle, it was not big. Almost everyone knew Xiaoming and watched Xiaoming grow up.

　　Su Yiming’s hometown, Jilin City, Jilin Province, is blessed with ice and snow resources. Xiaoming, born in 2004, has been brought to the snow by his parents since he was two or three years old, and has cultivated an excellent sense of snow. Although it didn’t take long for "Brother Ming" to become the "ceiling" in China, he went abroad for training, communication and finding famous teachers, it is undeniable that the rise of folk veneer in China was the soil for Su Yiming’s birth.

　　This is the fruit of the intersection of personal dreams and national dreams. When Beijing won the bid for the Winter Olympics in the summer of 2015, Xiaoming, who was only 11 years old, set his own goal — — After six and a half years of hard training, I stood on the stage of the Winter Olympics on behalf of China. He clearly knows that this is the best time for him, and it may be a once-in-a-lifetime opportunity to represent the country at home to win the highest honor.

　　On February 7th, China’s Su Yiming was in the competition. Xinhua News Agency reporter Xu Changshe

　　This is a valuable youth ambition and courage — — Give up acting career, but also face the risk and pain of challenging the limit. When the national cross-border cross-country training team called, he joined without hesitation. The team also gave the boy a relaxed environment and strong guarantee after fully understanding him, which opened up a training mode different from the traditional training system for him. This allows him to devote himself to the preparations and the points competition of the Winter Olympics according to his own rhythm and ideas.

　　This way is also more conducive to him to maintain his unique sports style and temperament, a kind of freedom and freedom as the "soul" of veneer. This also makes it easier for him to be accepted and recognized by the international veneer circle. In fact, after years of training abroad, the growth track similar to that of international players and fluent English, Su Yiming can be well integrated into the international circle.

　　This will be the beginning of a new era of snowboarding in China. In recent years, snowboarding has been "blowout" among the people, and the proportion of snowboarders in major ski resorts has soared. Among the emerging skiers in the south, snowboarding accounts for an overwhelming proportion. Especially among children, veneer is because of one word — — "Cool" is popular. I believe among these children, there will be future champions.

　　Su Yiming’s blockbuster today is an exclamation point and a comma. His soaring will plant dreams and ignite hope in the hearts of more single-board "dolls" and teenagers.

Special feature of 1905 film network　In this decade, from fireworks to prosperity in the world, movies have always been in our lives. This decade, the film is life, life is film, this decade, our film life.

A movie, like a mirror, reflects the inner world of the viewer. Actors find their own colors from the characters; Wang Xiaoping, a movie fan, will substitute himself into the role and advance and retreat with the role.

"I love movies because it opens my world." Wang Xiaoping is a kindergarten teacher and a movie fan. When she was a child, she lived on an island and it was inconvenient to communicate with the outside world. The film became a window for her to know the world. When her parents took her as a child, she went to the surrounding villages to watch open-air movies and watched almost everything she could. On the other side of the sea is the road to Ningbo. Occasionally, her parents will take her there by ferry to see a movie. For her, it is like Chinese New Year.

In the ten years since 2012, a bridge has been built between the island and Ningbo, and the transportation is convenient. Now Wang Xiaoping can drive back and forth at any time, which is very happy for her as a movie fan. In addition to making it easier to go to Ningbo to watch movies, a modern cinema was built on the island in 2018. Since the establishment of this cinema on the island, Wang Xiaoping has watched more movies, and none of the new films he wants to see will be left behind.

Wang Xiaoping likes movies. As a kindergarten teacher, she also likes to chat with children in primary schools. Many movies can resonate with them. For example, these movies touched her deeply, and children also said that they were moved by them. Every year on Children’s Day in kindergarten, we watch movies together. Wang Xiaoping organizes everyone to make posters and set up stalls to buy tickets. Students can also go to other classes to watch movies.

Wang Xiaoping usually talks with children about domestic animated films. For example, Wang Xiaoping will use the characters with great personality in these films in art classes. She will pass on the good stories and characters in the films to students through her teaching life such as music and art. In her view: "I watched so many movies and experienced so many lives. I know that the movie brought me more than just a temporary touch. A good movie is a lifetime treasure for me, because my heart is full of passion and warmth. "

Wang Xiaoping’s practice of inspiring children through animated films made Youhao Zhang, as an anime fan, feel very cordial. Youhao Zhang grew up watching cartoons produced by Shanghai Fine Arts Studio when he was a child. At that time, the school rarely showed movies to children. Seeing that many schools now use movies to assist teaching, Youhao Zhang felt very envious.

Ten years ago, Youhao Zhang studied broadcasting at school. He was admitted to a school in Beijing as he wished. But when he was a freshman, he had deep doubts about himself and didn’t know how he could pass the teacher’s exam. When he was a sophomore, he began to read characters and scripts, and came into contact with classic plays such as Four Generations under One roof and Thunderstorm. He gradually felt that he could read the people in the scripts and understand their inner world. Later, he successfully graduated from the Central Academy of Drama and embarked on the road of being an actor.

When he saw the script, Youhao Zhang felt that it was a play he had to fight for, and the role in the script was highly compatible with himself. Then he wrote a long letter about his thoughts on Xiao July and the whole The Eight Hundred after watching the role. This is the first time he feels that he has devoted himself to creating a role — — What kind of person he should be and what kind of emotion he should be endowed with.

Later, Youhao Zhang began to enter the core team of creation, and felt his responsibility and obligation to do his work well. He is also very grateful to the distinguished people he met along the way. They conveyed a very important idea to him, that is, don’t lose the color of himself. The reason why he was chosen to play a certain role is that he has something that makes others feel different.

Movies are a way to open the world. Movies can be used to inspire children’s hearts and let people find themselves in them.

Chapter one hundred and forty-two: Robert in his hometown was kicked out by the Brazilian Football Association.

After the 2014 World Cup, the Brazilian Football Association office

"Your hometown Robert, you are fired. What’s the matter with you? Twelve years ago, you performed very well. This year, your performance is so disappointing that you have humiliated our Brazilian football."

"David Genk, how did I lose the face of Brazilian football? I admit that my performance this year is a little poor, but I also led the team to complete the goal of securing four titles."

"I haven’t lost face, and my face has been thrown into the Pacific Ocean by you. I was defeated by Germany 0: 7 and the Netherlands 0: 5. You told me that I didn’t lose face, and I was so angry with you, you know?"

"These two games were accidents. It won’t happen again in the future. Don’t worry, but then again, my contract has expired anyway. It doesn’t matter."

"It doesn’t matter, haha, it’s killing me."

"Chairman Genk, what are you laughing at?"

"I tell you, your coaching career is over, hometown."

"What do you mean, make it clear?"

"I don’t know on other continents, at least in Europe and America, you can’t be the head coach of any national team, including the club team, and your home has been closed, which means you have no place in Brazil."

"What, who gave you the power, you are just the president of the Football Association?"

"President Barkson, he said to let me punish you, but he kicked you out of Brazil so that you could not coach in any team in Europe, America or even the world. I think it is the best punishment for you, Robert."

"What you said is true? I don’t believe it. "

"No, you don’t. Well, I’ll put President Barkson on the phone with you now."

After that, the phone was connected, and Barkson’s voice came: "Robert, leave Brazil now, or the consequences will be unimaginable."

"President Barkson, is it true what President Genk said?"

"Yes, it’s true, and Genk has reported it to me, and I agree with his decision to punish you."

"President Barkson, I didn’t break the law. Why confiscate my property?"

"You are not breaking the law, but it is similar to breaking the law, which is equivalent to breaking the law. Think about it, Brazil is a football kingdom and hosts the World Cup at home. As a result, you led the team to lose 12 goals in the semi-finals and the third and fourth finals, and lost the face of our country. " After that, Buckson hung up the phone.

"Did you hear that? You know, fans are scratching everywhere in China now, and many people have died. Do you think it’s your responsibility?"

"Well, I’ll leave. I’ll go. You’re too hard. As a player, I won the World Cup for my country. You didn’t mention my merits. This time, I did. You did this to me. I’m not reconciled."

"It’s because of your past contributions that your merits and demerits are at the end, or you may have to go to jail according to President Barkson’s meaning, understand?"

Robert slammed the door angrily in his hometown. Later, he found many national teams and clubs that were turned away, and he ran into a wall everywhere. He had no choice but to take a good trip and relax himself, and his chosen destination was China, an ancient oriental country.

Walking on the street in Sioux City, China, Robert of his hometown was ecstatic and shouted, "What a beautiful city. No wonder people say that there is Suzhou and Hangzhou under heaven, so it is really unnecessary to spread his name."

　　The topic I’m going to talk about today is "Tourism in China, Times Change", because we are familiar with the word times, but we may not really understand it. China’s tourism development has entered a new turning point in 45 years. What turning point? One is to reopen and the other is to develop again, but the foundation is different and the starting point is different, so it cannot be mentioned in the same breath. From 1978 to 1979, Deng Xiaoping talked about tourism development five times in 10 months. Thirty years later, Huangshan held a meeting to commemorate the 30th anniversary of Deng Xiaoping’s visit to Huangshan, proposing that China tourism should start from Huangshan. At that time, grasping tourism was to grasp the breakthrough point of reform and opening up, the country’s foreign exchange income was extremely scarce, and tourism facilities were extremely scarce, almost starting from scratch. But now it’s different. We have a lot of foreign exchange income and a surplus of tourist facilities, and we are really facing a new turning point. At present, tourism now has a huge market scale. When domestic tourism is counted together, the scale of China’s tourism market ranks first in the world, and it ranks first with our foreign trade and our high-speed rail. We have a bunch of world firsts, all of which are about scale, and so is tourism.

　　Second, there is a huge asset scale. How big is this asset? No one can tell. Because there is a simple reason, the boundaries of the tourism industry are unclear. But I think there is at least a huge asset scale, because I have done this before. When I was the director of the Financial Planning Department, I said that we should study how big the asset stock of China tourism is. Looking up and down, I found that there was a number in 2008, when the country was 800 billion. At present, our annual tourism investment is expected to be 1.8 trillion yuan. After 30 years of accumulation, we have only accumulated 800 billion assets. Now, it is more than 8 trillion yuan. We can draw such a conclusion.

　　Third, strong operational capability. This is the foundation for China to become a world tourism power, and it is also the foundation for our re-development. This foundation is completely different from before. For example, when I go to various places now, I sometimes see them holding investment promotion conferences. Generally, I don’t attend this conference. Today, I still talk about attracting investment. This is to fool people, 100 projects, a project of 1 billion or even 2 billion, and more than 78 billion projects. When it comes to tourism investment in this province, it reaches 3 trillion. Who is this fooling? Did you fool investors or yourself? I think this is a big problem in our industry now, and everyone has not figured out what is going on with us now. Therefore, my conclusion is that the incremental era has passed and the stock optimization has begun. This is our fundamental transformation. In fact, most of Xiangyuan’s investments in recent years are also stock adjustment.

　　In the past, the growth of speed began, so it is obviously inaccurate to set the frame of reference as 2019 now. Because before we responded to the epidemic in 2019, it was only a comparison of quantity and scale, and now we should start with quality. There are four major problems in China tourism in 2019, including poor efficiency, low quality, poor structure and lack of talents. We can’t go back to the epidemic now, should we go back to that time? Objectively speaking, the tourism industry in China has taken a breath for more than half a year. While taking a breath, the original problems are showing, and the problems have not been solved. However, the problems were not shown when the epidemic was severe, and now they are showing up again. Therefore, there have been a lot of complaints about tourism recently, and of course there are many praises.

　　So we have to think about it, when will we go back? Strictly speaking, going back to the past must be wrong. We must focus on the future and study how to develop in the future. Therefore, naturally, China tourism faces the historical task of transformation and upgrading, transforming into the main traditional fields, including travel agencies, restaurants and scenic spots, as well as the growing traditional fields, such as hot springs, homestays and camps. All these are regarded as new formats. Is this a new format? Hot springs have been in existence for 30 years, camps for 20 years, and homestays have been ups and downs for 10 years. Strictly speaking, these so-called emerging things have been traditional. It should correspond to the changes in market demand, and upgrading is a high-quality development and a comprehensive requirement, in which quality and efficiency are the same requirements, and the fundamental reason is behind the benefits. Strictly speaking, China tourism is an industry with low efficiency. Don’t always talk about emerging industries. Is it still an emerging industry after 45 years of development? China’s real estate industry started in 1998, 20 years later than tourism, and now it has reached the ceiling. At this time, it is said that tourism is a new industry, which is nonsense with your eyes open. To make tourism a new industry, this new type requires us to have good benefits, strong quality, excellent structure and sufficient talents, of which the core is enterprises.

　　At present, the so-called head enterprises are all based on turnover, or on scale. How many places really talk about profit? After so many years of tourism, can we reach the average social profit rate? For example, 5%, industrial manufacturing 5%, which contains many things, such as bank interest rates, the whole investment cost and operating cost, and finally condenses out 5%, with social contributions ahead. Our tourism industry can’t even achieve this now, so what is our greatest contribution? Raising a group of people for the country is the greatest contribution. But it is true, all kinds of different situations. But in the final analysis, it is such a problem. So I talk about these big issues.

　　First, the new era

　　The new era is not entirely the future, we are in a new era, and the new era is not entirely hope, but more likely difficulties and challenges.

　　1. External factors

　　This determines the immediate operation and long-term development of tourism, among which three negative pressures are relatively large.

　　The first global change. Changes in the second epidemic era. Now we say that the epidemic has passed. I say that the epidemic has not passed. What we have passed now is only the epidemic control method. From the beginning of December last year to the end of December, the epidemic was high in one month. As far as tourism is concerned, the epidemic situation in COVID-19 has marked an era, and the epidemic control has also marked an era. Therefore, everyone said that it began to recover this year, and they were all excited. I said several times that there is no need to get excited. What is the situation? Wangding was not prosperous, so he did it again.

　　The third is the influence of uncertainty. In the past three years, the epidemic has become a gray rhinoceros incident, which is a risk that people are used to. The black swan incident is hard to prevent. What else will there be? No one knows, generally speaking, there will be a great disaster after the great epidemic, but fortunately, our ability to prevent and resist disasters has been comprehensively improved. However, there are many uncertainties in international factors, and the only certainty is uncertainty. What will happen next? I don’t know These are three background factors that determine our destiny, many of which are negative, and three of which are positive.

　　Fourth, it is a long-term goal to move from a well-off society to a moderately developed society. 1.4 billion people are moderately developed and need to get rid of the middle-income trap, which is the hope and the fundamental power source of tourism development. The words of per capita income growth, diversified demand and diversified consumption all sound familiar and cliché. But think about it, how to diversify the demand? How to achieve diversification of consumption? This is a challenge.

　　Fifth, the era of high quality is coming, which is the general tone of the next national development. Similarly, from scale to quality, tourism must also be pursued. High quality is not synonymous with high-end, but the systematization of decision-making quality, operation quality, product system, service quality and market quality, and it is the sum of development quality.

　　Sixth, Chinese modernization. This will lead to the modernization of tourism in China, and I think this is the biggest task we are facing now. What is the modernization of Chinese tourism? We must have a good answer, which is also a guide.

　　2. Changing times

　　In the past 45 years, the development of tourism in China has been a general trend, but there have been nine fluctuations during this period, including various factors such as world-wide, economic, political, social and natural, and the most influential ones have been twice, but they all recovered quickly. However, all the fluctuations together can’t reach the impact of the COVID-19 epidemic. In the past three years, we can say that we have suffered everything and died. It’s time to hit the bottom. For example, in the travel agency industry, there were originally 50,000 saying and 80,000 saying, and in the end, there were less than 30,000 travel agencies. Travel agencies are a sunset industry. If they don’t reform, they will die. If there is no epidemic, they will die. So I don’t feel bad about the closure of travel agencies. Why? Because the travel agency is playing with people and people, it announced its closure today and will set up another one tomorrow. What’s wrong with more than a few? However, at this time, public opinion is rising, and tourism is fragile. There is a process from fragility to sensitivity, to elasticity and to resilience. In 1990, the National Tourism Administration held a special meeting to study vulnerability, and finally came to a conclusion that tourism can’t be said to be fragile. If this industry is fragile, is it still worth developing? Later, the World Tourism Organization also said this in 1991. We can’t say that tourism is fragile. We all said that it is sensitive. In the past few years, we started to say that tourism is flexible and tourism is resilient. This is not a matter of saying. The overall judgment and understanding of an industry determines a series of things.

　　But now it’s different. In the past three years, the epidemic situation has been affected to a great extent, the second is the time, and the third is the depth, which involves the development potential. Therefore, it is natural that investment has stopped and brain drain has occurred in these three years. This is the biggest challenge in the new era. We don’t have to pin our hopes on the explosion of demand. What we really pin our hopes on is the quick response ability of the industry. If we have the quick response ability, there may be hope. Therefore, overall, I still have a breath this year, and I hope to really turn over next year. There is no need to be too optimistic about the situation. We can’t drum up our strength, and we can’t talk empty words. Although individual successful cases are encouraging, they can’t solve the universal problems.

　　At present, the tourism pattern in China has undergone fundamental changes. First, the consumption capacity has declined. At first, it was said that consumption was suppressed, but now it can only be said that it is shrinking. I always felt this way when I was on a business trip in the first five months of this year, but this time I was on a business trip, I felt different.

　　I recently went to Qingdao as the first stop on a business trip, and I felt a phenomenon that I hadn’t felt for several years, because before that, Beijing came into being, but with a wave of Beijing’s small flag, I took the tour groups one by one, and I said it was no good. This is an old man and an old lady, how can I spend money? Qingdao is different. We live in Haitian Hotel in Qingdao, which is a high-end boutique business hotel. When people are full, they have to grab rooms and wait for them. Breakfast is all on vacation. It really helps the old and brings the young. Has the market changed? I thought it was summer vacation, so I turned a business boutique hotel into a holiday hotel. Then go to Xi ‘an, which is a city in online celebrity. People come and go from morning till night. I don’t feel enough when I arrive in Shanghai. But just a feeling, where is the essence of this market? It is the consumption of beasts that pulls strength. In the summer vacation, at Qingdao Airport and Xi ‘an Airport, it is the fundamental consumption that drives children’s consumption. I thought so. A summer vacation passed and school started. Everyone met, but you didn’t go out to play. You and your classmates had nothing to say. What does this mean? It shows that our consumption power is still there, so we should not be too pessimistic, neither too optimistic nor too pessimistic.

　　The second is the change of market structure. The rise of urban leisure and the prosperity of rural micro-vacation have formed two new tracks, which can accommodate trillions of investment and form trillions of consumption, and can last for a long time, even if there are any uncertain factors, these two tracks will not change. So safety, short distance, short time and speed are the basic requirements.

　　The third is the change in supply. The traditional pattern almost collapsed, and new products corresponding to demand gradually flourished. What is this? This is the fundamental turn of our traditional sightseeing, but the track is too small to solve the crisis.

　　Fourth, tourism investment has declined in an all-round way, lacking development potential. An industry without investment really has no stamina, but now we are facing a big problem. What should we invest in? I met many investors and asked, what do you want to invest in tourism? I asked you what you want to vote for. I counted for a long time, but I couldn’t count it.

　　3, can’t mess up.

　　However, after three years of ups and downs, everyone is in a hurry and can’t get confused. Now the basic situation can’t be found in the north, and there are four so-called new hotspots, which are likely to develop blindly. Therefore, if you want to find such projects again, I suggest that you don’t look for them.

　　The first world-class scenic spot and resort lacks research support. What is world-class? Moreover, scenic spots and resorts are not world concepts at all. Come to a world-class red tourist area, isn’t that a joke? Actually, it is a concept of destination, not a concept of area. Second, the number is limited and cannot be exaggerated, but now everyone is starting again.

　　On the second night, the economy and night tourism were exaggerated in scale and windy in the project. I saw a figure saying that China’s night economy will reach 36 trillion yuan. We can’t exaggerate this level. In 2021, the total retail sales of consumer goods in China will be 44 trillion yuan. Among the total retail sales of consumer goods in China, the night economy will be 36 trillion yuan. Who will be fooled? However, because a group of companies do this, they hope that the bigger the story, the better. I think it will cause endless troubles and involve a lot of problems. In 1990, Shanghai talked about lighting up Shanghai. At that time, I hoped that all the merchants on the Bund would turn on the lights at night. In a word, who would pay the electricity bill? Because the government said, I’ll help you with these facilities. Who will pay the electricity bill? The government said I would come out for half a year. Half a year has passed, and the night economy has really got up. Everyone said that there is no need for the government to pay. Now we are tossing these things, which involves this. Don’t ask if the power supply is enough? At present, air conditioning is not free all over the world, including some places in Europe and America. Why? There is no electricity. China is now the country with the most adequate power supply, so people don’t think this is a problem. Second, who will pay the electricity bill? Third, how to solve light pollution? A series of negative factors, but everyone is so fooled, I don’t agree. It is ok for a prefecture-level city to have an area to be a night economic zone, but it can’t be everywhere, and there is no need for counties, but now many of us are starting to do it. In my judgment, one is basically dead.

　　The third virtual reality, augmented reality, meta-universe, etc., can not be blindly developed. This is also a more exaggerated problem now. There are two judgments on this matter, one is called instrumentalization, and the other is called productization. The traditional field is instrumentalization. We improve efficiency and increase efficiency through digitalization. This needs to be strengthened and vigorously developed, but productization does not need so much. One of the most basic points violates the origin of tourism. Why do tourists go out? In order to pursue these feelings, if a meta-universe replaces all these things, anything at home will do. What are we doing for tourism? Besides, doing these things violates the origin of tourism. How is it possible?

　　Fourth, the health care industry. Kangyang industry is a big track, but it is not simple. Kangyang is a career. Now we are industrializing our career, and tourism is one of them at best. Now that Kangyang is a big tourist track, what does Kangyang have to do with you? There are a number of residential projects, which are considered as health care, and they are also very popular now. They are also trying to promote themselves and should not be overestimated. Moreover, this pit is also very deep. After a long time, can you dig a pit and put yourself in it?

　　Therefore, these four so-called new hot spots are not very likely. Now they have seen blind development, not to mention the overall shrinking of tourism investment and the general difficulties of government finances. Therefore, I don’t know who is fooling who, and I may finally fool myself.

　　At the same time, a new pattern has emerged. First, the traditional resources have been exhausted and their influence has gradually faded. Second, traditional products dominate the market, and their stamina is gradually decreasing. Third, the traditional market has been transformed in an all-round way, and the old and the new are alternately carried out. Fourth, cross-border development has become the norm, and traditional enterprises have declined. Fifth, the industrial structure is constantly changing, and new formats are emerging. Sixth, the investment structure goes beyond tourism and goes across fields. Seventh, the factor market is gradually prominent, and structural optimization is the first. What is the so-called factor market? Land, capital, management, technology, talents and information are all elements of the development of various industries. In the factor market of tourism, everyone pays attention to capital, followed by the land market, while other markets do not. Now the factor market is gradually prominent. Eighth, the location advantage changes gradually, and the traffic advantage appears. When I say that my location is very good, can it be done just by location? What is the traffic like? A place with convenient transportation, your original location weakness has been strengthened now, and a place with inconvenient transportation, let alone location advantage, will not do. China’s geographical and geometric center is in Lanzhou, which has the best location advantage, but a Hu Huanyong line marks the location of China’s economic geography, so it is natural to invest in the west and think about how to do this job. You can’t just talk about a location advantage. The ninth city has a prominent gathering pattern and a leading group development. In the next step, Beijing-Tianjin-Hebei, Yangtze River Delta and Pearl River Delta plus Chengdu-Chongqing city circle, plus at most a Central Plains city circle and a Northwest city circle, basically these city circles, these cities are gathering more and more prominent.Naturally, the hope of finding a project in these places is much greater. So now it is said that the resources are very good. Why do you say this? Tenth, the world’s leading situation has taken shape and new development guidance has been made.

　　Therefore, the inevitability of history, the pressure of reality and the guidance of development all form a direction of tourism transformation.

　　Third, the changes of the times

　　I just talked about the changing times, saying that the changes of the times are the latest induction.

　　1. Several phenomena

　　In recent years, there are three hot phenomena in China. The first is Xi’ an, the ancient capital of Xi’ an for thousands of years, but it doesn’t rely on the old to sell the old, but relies on the old to sell the new. In addition to the Terracotta Warriors and Horses, the Huaqing Pool has basically been replaced by the Song of Eternal Sorrow. I stayed in Huaqing Palace Hotel a few days ago, and I walked around the garden every morning, and almost no one was quiet. When I went out, I saw people start to come in. In the afternoon, all the people came in, with three songs and dances, the most. New products emerge one after another. At twelve o’clock in Datang Furong Garden, Datang City that Never Sleeps and Chang ‘an, new hotspots are constructed by immersion and scene, so the whole Xi ‘an has become a city in online celebrity. It is normal to see a little girl wearing a Tang suit on the street of Xi ‘an, and people wearing Tang suits also feel normal.

　　The second Changsha. Changsha is also a famous historical and cultural city, so simply go straight to the city of fashion and entertainment. The original foundation was the foundation of a market culture, and now it has strengthened fashion. I went to Wenheyou to watch outside, but I couldn’t get in because there were people inside. I just took a look and knew what was going on. If I wanted to have a meal inside, I could get a ticket. After six hours, what would it be? What are the reasons for the scenes in the 1980s and the living atmosphere in the 1980s? Because the post-80s generation has now become the mainstream, they are beginning to feel nostalgic, so Wenheyou is a new nostalgia. Modern China Tea Shop is just a punching card in online celebrity, and Changsha is lively, thus constructing another online celebrity city. Moreover, these two cities are relying on the old for the new and the new for the old. Such a pattern is very interesting, but I can’t move. I am a famous historical and cultural city. How can I do it? Will this work?

　　The third Zibo. Inadvertently, another city is booming, and Zibo has abandoned all traditional concepts and formed a Zibo phenomenon by barbecue, but I said there is a Zibo experience. First, the breakthrough of urban management, deregulation, liberalization of the market, giving citizens opportunities; Second, the breakthrough of urban concept, the city exists for human existence, not for material existence. Because of our urbanization development in recent years, what do these four big things mean: main roads, big squares, big buildings and big green spaces? It means that the city depends on the car and exists for the car, but if there is no room for people to move, the city is uninhabited. Therefore, Zibo is just the opposite. The Zibo municipal government does not have this traditional set, and in the history of Zibo, a city was divided into five parts and did not pursue centralization. The third is the breakthrough of urban culture. A barbecue lights up a city and becomes a unique cultural phenomenon. In the final analysis, barbecue is just an introduction, which is simply warm and tender. The citizens also reciprocate the government, and there is no need to control or call. Zibo brand has become the pursuit of all people and spread it out through a warm-hearted little thing; Fourth, the cohesion of the city has improved, so everyone feels warm in it, and everyone gives everyone warmth. This experience can be extended. I first saw the Zibo phenomenon on the Internet, and I was the first to judge that Zibo had broken through the traditional urban management in China, which was a big deal. Now everyone says that Zibo has cooled down. Zibo has not cooled down, but has come down from the peak. Now it is back to normal, back to normal. How can we say it has cooled down? These views tend to be intense, hot,Sitting on the steamer when it is hot, lying on the ice when it is cold, it is unnecessary to be extreme. Zibo’s experience does not need huge costs, but it needs empathy and empathy, and it needs to start from small things. This is why we see the popularity of three cities.

　　2. Kaleidoscope

　　From the product point of view, there are a bunch of kaleidoscopes.

　　One is the twelve o’clock in Chang ‘an, which is the most typical of immersion and scene. From the perspective of urban organic renewal, it has actually entered the fourth stage, the first stage of old city reconstruction, which began in the 1990s. The effect is not good, but it has changed the appearance of China city and turned it into a thousand cities. The second stage of urban organic renewal, because our city has developed to the ceiling, how to go further? Cities are not so powerful, real estate is shrinking, and urban land finance is basically broken, so now they all turn to urban organic renewal, tap urban traditional resources, and refine urban scenery. This is the second stage. In the third stage, when I saw Chang ‘an at twelve o’clock, what was this project? This project is a shopping mall in the 1990s. The shopping mall is 36,000 square meters, and the business is very poor, so it can’t be maintained. Therefore, Shaanxi Wen voted for such a move and made it twelve o’clock in Chang ‘an. Before I went, I thought I would build a block, but later I found it was wrong. It was just a building, which took 24,000 square meters and made countless scenes, and it was integrated from the moment I entered. Every morning at 10: 00 a.m., an official in Tang suit announced the start with an imperial edict. The guards were mighty. As soon as everyone entered, actors were in front of you, so you walked down all the way, and all kinds of scenes changed. Li Bai recited poems here, Du Fu recited poems there, and Xuanzang worshipped Buddha with his Buddhist scriptures on his back. When someone quarreled next to him, they were all actors, so people immediately merged. Come with me. A little girl. Where is she? I went to make up,I put on my makeup in an hour, changed my Tang suit, and came out. I was very excited. I was like a star, and everyone took pictures with me. The average guest stays for five hours, which costs an average of 500 yuan. After makeup, he eats in a stall without changing, just eating and eating in a Tang suit. After reading it, have a discussion with them. The first space in this place needs to be expanded, and you still have 12,000 square meters to use. The second time needs to be extended. Now it’s 10 am to 10 pm every day, so can’t it be extended to 2 pm? In this way, consumption will continue to increase, and attraction depends on immersion. There are 72 small songs and dances. When you get here, a song and dance comes out, which lasts for 8 minutes at the longest, usually 5 minutes. I don’t think I enjoyed it. How did it end? You go forward with another little encouragement, which is a bit like flash. I didn’t immerse myself that day. I just watched, watched and talked, but I got it. What does it mean? The buildings in the 1990s are old now, and at least they need functional transformation. When we come out, we will look at the 12,000 square meters and study how to make this place. This is a scene. In the fourth stage, I recently went to Chengdu, which is an enterprise that I said changed from 3 billion to 8 billion in two years. What project did he do? Shuang Bao Fuyu Garden. What is Shuang Bao? Giant pandas and golden monkeys, we only know that giant pandas and golden monkeys need more protection. This project is located in OCT, which used to be a real estate sales office. When the building was sold out, the sales office was useless. It was put down, and there were a bunch of exhibitions of giant pandas and golden monkeys, from stamps to photographs to paintings to international exchange works.Seven buildings were built outside, all of which were model buildings, and seven restaurants were made. Coupled with the environment, the restaurant cost an average of 700 yuan per person, and it had to be booked, but it was really well done. I got an inspiration from this. Now there are countless idle spaces in the city. We used to only value the old factory buildings and big warehouse. Now this latest idle space has come out. If we get this kind of thing out, we will basically get it one by one.

　　The second national costume craze in Luoyang is the climax of the national tide wind. Why is there a national tide wind? It has been very fashionable and simple for three years, because this generation of consumption power has risen. At the beginning of the reform and opening up in 1978, we looked up at foreign countries and thought it was great, just like heaven. I remember the first time I went to Singapore to see a project. I looked like paradise at that time. After more than N years, I once went to Singapore to take an oil tanker and watched this project again. It was too bad. Why? It is because we are constantly improving. And this generation, when they were born and raised, can look at the world, so this generation’s national pride and pride are very strong. This is the foundation of the national tide.

　　The third is the Zibo barbecue fever, which is the pursuit of fireworks.

　　The fourth special forces tour, poor and healthy, does not fall into the blue sky, this is all the rest of our play, what is this called? I really want to travel and have no money, so I can play this thing. This thing can’t last long. In 1978, during my first summer vacation in college, I was a travel enthusiast and invited several people to visit Beijing, Jinan and Tai ‘an, and then came back for five days, including round-trip train tickets, at a cost of 20 yuan per person. How to play? Climbing to Mount Tai, everyone got a raincoat, lay down and slept for one night, and watched the sunrise the next morning. At the last stop in Jinan, there was only enough money left to buy steamed buns, and we sat at the stall and asked for a bowl of water to finish two steamed buns and get on the train. All this was left over from our play. What’s the big deal? But it reflects such a situation, so it can’t last long, because it doesn’t conform to the basic laws of tourism, but it is easy to spread in the network era.

　　The fifth phenomenon, gathering and opening up, is cultural injection, quality improvement, and it really reflects consumption. I went to Shapotou, Ningxia last year, and there is a Yellow River lodge near it. This yellow river lodge is a new village built by Zhejiang people in the Yangtze River Delta, and the farmers in the village have moved out. This village has recruited 13 brand-name enterprises in the Yangtze River Delta to make homestays, and each of them will make a building with 130 rooms. Here is the Yellow River, and there is the desert. The appearance of earth houses and earth walls is the same. It is different when entering the yard. There is a small swimming pool in each yard, which is a holiday feeling. Look at the guests from the Yangtze River Delta, so people from the Yangtze River Delta used to invest, while people from the Yangtze River Delta used to operate, corresponding to the Yangtze River Delta guests. Talk to them, this year’s epidemic is sad, with a total income of 65 million. What if there is no epidemic? It is no problem to break through 100 million. We can think about it. Can a hotel with 130 rooms in a big city center earn such income a year? Speaking of gathering, it is actually a consumption gathering.

　　The sixth phenomenon is camp expansion. It was originally planned that there would be 2,000 camps in the country by 2020. In recent years, the camps are very special. Because they can’t get out of the city, the camps will swell up. Therefore, all kinds of fake camps and small camps are at sixes and sevens, and they will rise in one year. How many? There is no statistics. Anyway, 2,000 are over, and there are tens of thousands of fake camps together. After a year, it fell again. Originally, the camp equipment could sell for 1 million yuan, but now no one wants to sell for 100,000 yuan. Why? Now that the epidemic control has been liberalized, the camp has suddenly fallen. But what does it reflect? It is a new way to pursue.

　　Seventh, the village BA and the village supermarket in Guizhou are still popular until now, which is a comprehensive scene experience. This is actually the carnival in China. These phenomena are not accidental. Of course, there are local operational reasons. Of course, it is not operational reasons. What is it? It is resources and products that correspond to the market.

　　Eighth, the East has chosen to enter tourism and create a new pattern. We feel that Oriental Selection has created a new marketing method by team influence. Is this just a new marketing method? Relying on their cultural excavation and cultural communication power. Therefore, I feel that this year has a characteristic. The injection of culture and the growth of demand for culture have become new phenomena this year.

　　I gave a lecture to a seminar for tourism performing arts leaders in Xi ‘an the day before yesterday. When I came up, I said that there was a new situation. We talked about tourism performing arts. In fact, there is a new phenomenon called performing arts tourism. How do you say it? I saw three advertisements for performing arts in Qingdao subway tunnel at a glance. They said that several performing arts have been pulling Qingdao for a month, and countless people have come to these people. Therefore, I said that performing arts promote cities and performing arts promote tourism. It is indeed a new phenomenon, that is, performing arts tourism. What is the relationship between performing arts tourism and tourism performing arts? We need to study it. This is a new phenomenon.

　　Starting from Zibo, friendly tourist destinations began to emerge. When I went to Quzhou, Zhejiang Province, I always said that there is a sacred place in Nankong and Quzhou is polite. Therefore, I went to Quzhou to say that Quzhou is polite and can’t be empty talk. I want to build a friendly tourist destination and talk about what a friendly tourist destination is, what a series of friendly products, friendly communities and friendly scenic spots are. After the speech, Quzhou specially set up a standing committee of the municipal party committee, thinking that this is a direction. Quzhou is the most basic and polite, and its purpose is to make guests feel warm and tender, not just formal politeness. Therefore, a series of phenomena, based on life, are only formed by internet communication and digitalization, but the most fundamental thing is the scene feeling.

　　In Quzhou, they were given a special project, the four in one, and the pattern was so good. After this project was completed, Quzhou immediately became the center of the four provinces. Now they say that it is the edge of the four provinces, and they say that the edge is not low. Make yourself the center of four provinces, and this project is ready-made. There is an ancient city with city walls, gate towers and ancient streets. There is a new area, this new area is a peninsula, all fashionable things. There is also an island that can be made into an ecological island and an entertainment island. In the end, Nankong Holy Land and Confucius’ home temple are merged, and all the elements are concentrated together, and the transportation is extremely convenient. This project needs to be done well. According to my idea, it doesn’t cost much, but it can become famous in one year. Naturally, this is a process, which reflects the gradual changes.

　　3. Accordingly, several judgments can be drawn.

　　First, the resource era has long passed, and the traditional concept of tourism is completely backward. It is said that resources are rich, and even from strengths to weaknesses, it has become a burden. Modern interpretation of traditional culture, modern products of traditional resources, modern market of traditional products, if tradition is not combined with modernity, it has academic significance and research value, but it is difficult to market. Therefore, academic value, historical value and archaeological value are one pole, while aesthetic value, entertainment value and market value are the other pole, and some of them can be equated. For example, the Forbidden City and Terracotta Warriors have six values, some of which are two levels. The first three values can only form professional calls and minority tourism, and the last three values can correspond to mass tourism.

　　Furthermore, China’s first-class tourism resources formed products and entered the market at the beginning of its development. The representative natural resources are Huangshan and Jiuzhaigou, and the cultural resources are the Forbidden City and Terracotta Warriors. Second-rate tourism resources entered the market in the middle stage of development, generally in the second half of 1990s and the first decade of the new century. After that, they entered the pan-resource situation and entered the market one after another. Now, everyone is trying to use environmental tourism resources, social tourism resources and life tourism resources, or the traditional concept of tourism resources is no longer of much use, and strengthening resources will even form a resource curse.

　　Second, the era of productization is intensified. In just a few years, with the popularization of digitalization, we have sublimated from attention tourism to influence tourism. This is not a simple marketing, but a particularly prominent phenomenon in the market this year. The purpose of marketing is only to attract attention, so the word attention economy was fashionable a few years ago, and this era is no longer enough. Now, with the upgrading of products, the influence is expanding, which is an active expansion, which also forms a new pattern of strengthening products and pulling the market, which is the dual dominance of products and markets. In the next step, how to upgrade the products, don’t think that marketing is the most important thing now, and it will be natural to upgrade the products and then moderately market them. For example, when I went to Dunhuang last year, I got up in the morning and saw more than 100 online celebrity live bloggers on the sand hill around Dunhuang. They were all red skirts, so Dunhuang didn’t need marketing. Work for these bloggers and provide you with new materials. What else have you not seen? What else needs to be strengthened? Providing this every day is enough for bloggers who broadcast live. What else do you do in marketing? Besides, the brand has risen. However, these people, including the Oriental Selection, have actually done these jobs to dig deep into the culture, experience deep feelings and create a series of scenes. So now it’s product and market leading. I always feel that the times are really different. From the product point of view, from history to fashion, from heavy to light, it can just make up for the shortcomings of our current development, and how to expand the content has become a top priority. Products and markets are both dominant, and products rely on content.

　　In this era, the strength of talents is fully demonstrated, and the backwardness of talents is naturally fully demonstrated. The talents tempered in the resource era have fallen behind, the talents in the product era are now the mainstream, and the emerging talents are a diversified and compound generation. So it doesn’t mean that you are suitable for tourism because you are from a tourism background. Not necessarily, you can’t do anything because you are not professional, right? Say tourism is a major, I say tourism is a field, not a major, and there are many vertical subdivisions of this major below it. On the other hand, products are refined and even vertical, and the market is subdivided, so talents become our biggest shortcoming at this time. Since this year, the number of talents is not enough, because most people have left in three years, and the situation has recovered. Some people say that I have finally changed my position and stabilized, and the income of this position is good. Why do I have to go back? Therefore, there is a general shortage of talents. But more importantly, the quality of talents is insufficient, and the diversified and compound generation of talents has not really risen.

　　From the perspective of product strengthening, it is necessary to study market changes.

　　First, the process of consumption change. The first generation of tourists, pursuing more or less, spend the least money to see the most. In the second stage, I asked if it was expensive. It was too expensive to spend, but I wanted to find something better. Say hello to the third stage? The pursuit of quality begins, and the fourth stage is the pursuit, right? What corresponds to you may not correspond to me, which is that the market is subdivided and refined. Is the fifth stage worth it? It is the pursuit of cost performance. As long as the cost performance is good, I don’t care if I spend more money, but the cost performance is not good, so I may not go for free. Therefore, in recent years, a hacker in Hainan and a hacker in Yunnan have had a bad reputation in the market, but this is a game. Some old comrades have already had rich experience. They went to Yunnan to sign up for a free tour group and kept their credentials along the way. After the tour group participated, they complained. After the complaint, the travel agency compensated. In the end, he also played. As a result, not only did he not spend money, but he also got a compensation. Such tourists are too unruly and cunning. You can’t just say that Yunnan pits guests, it depends on what kind of guests. Obviously, such a phenomenon should not become the mainstream of the market, but it is just an accident.

　　What we are pursuing now is never-ending, dazzling, and red. What we are pursuing now is this. It is enough to hit the card. As for this, why? Do nothing, it’s just a red hand and a online celebrity. This is a fashion, and it should not become the norm, but market consumption is such a changing process. So what am I paying more attention to now? It is market refinement.

　　The second is comprehensive feeling and product classification. One is horizon-oriented mass tourism, which pursues horizon. How many places have you been? On the Internet, there are 20 places worth visiting and 20 villages worth seeing in China, and so on, too many. Second, home-style folk leisure enriches the rural micro-holiday, which is a main track. Third, enjoy all kinds of vacations. As long as it is a holiday life, the essential pursuit is enjoyment. Therefore, a resort can’t do without some products that make people feel enjoyable. The fourth is the theme park of Sahuan, which pursues Sahuan, the most typical Disney and Universal Studios Beijing. The fifth is the wild outdoor sports, which is definitely the next development direction. Outdoor sports are basically absent in our generation, because there were no conditions at that time, and we only wandered outdoors at most. I am a travel enthusiast. When I was young, I liked two things best. One was mountain climbing, and the other was swimming. So I climbed the mountains in the suburbs of Beijing by bike, and finally I didn’t feel satisfied. I rode my bike to Chengde. This is the way my generation played, and it cost little or no money. However, the post-80s generation can’t, because they are all only children. At that time, school spring outing and autumn outing didn’t dare to organize. They just took spring vacation and autumn vacation. What if something happened? It’s different now. It should be said that children are required to have outdoor sports skills in school education. Therefore, outdoor sports, including study tours, are actually a new way to go wild and transcend daily life. Finally, the self-abuse special tourism,Mountain climbing, diving, surfing and so on, special tourism is masochistic, spending money to buy punishment, and even spending money to buy risks, people like it.

　　So, what does this comprehensive feeling mean? It means product refinement. What I just said is the process of time change, and this is the process of spatial refinement. Product strengthening has become the mainstream, which will continue for a long time, but various changes will take place. First, specialization, sophistication, uniqueness and novelty have become a trend in the industrial field. When it comes to fostering specialized, sophisticated, unique and new small enterprises, the tourism field is empty. We have heard from any enterprise that I am specialized, sophisticated, unique and innovative. I have never heard of it. Which projects are specialized and which projects are refined? Fine points, you do good quality is fine, which are special? What are new? Not to mention our so-called invisible giant, none of these.

　　Second, big and complete, big and high, have come to an end and should not be pursued. This year, I saw that seven or eight places in the country wanted to build a Lego theme park. There was a section in Tianjin that wanted to build Paramount, but it didn’t work. There were also enterprises in Beijing that wanted to build a six-flag mountain and water town. As a result, one of them died. Now the enterprises are going to collapse, and this road can’t go on. But for China, it is different. After all, there is such a big market, so any small percentage point means that we have enough market, but we are sure of it. For example, there are still plays made by enterprises like the city paradise Ji Gao. Why? The scale is not large, and the investment is not large. It is enough to correspond to an urban area, because it can be reused. But what can go down?

　　Third, corresponding to life, scene products, open up the future pattern. For example, there was a period when some travel agencies did the opposite, and they exempted shopping groups, and later they exempted scenic spots. How can they travel without scenic spots? It is to feel the scene, so this is the trend now. In this case, the scene era is coming. Mr. Zhang Ruimin has a famous saying that in the era of Internet of Everything, there are only scenes without products, only ecology without industries. The ecology he said is not the concept of general natural ecology, but the generalization of industrial chain, and all walks of life break boundaries and become an ecological circle. For example, Zhang Dong said that Haier ranks first in the world in white goods, and I must take off this hat. I don’t think this hat has any glory, because white goods are just products. What should I do now? It is an all-round supplier of family life scenes. What family life needs and what I provide is such a set of things. Therefore, around this set of ideas, he formed an operation mode, which called people to be single-in-one, and divided the Haier Group of more than 40,000 people into more than 2,000 groups, with an average of 20 people in a group, and 20 people developed their own products and studied their own scenes. Anyway, the production workshop was here, and when they got off the single production workshop, they moved. Therefore, in the past three years, more than 1,500 enterprises in more than 70 countries around the world have participated in the system of "one person and one single person". A unique phenomenon, where this system is adopted, has been growing against the trend in the past three years. Therefore, the consumption of scenes has become a fashion, and the development of scenes will inevitably become the traction of tourism. Immersion and scene are becoming the common pursuit of everyone. In that case,Our time has turned to mode competition. What mode? It is the scene mode.

　　I just said so many examples, from the city to the product, there is no concept of resources, there is a concept of products, but what are they selling? All they sell are scenes. For example, there is a Yongxingfang in Xi ‘an, which is about 60 mu of land. I think it is the most productive area per unit area in China. There are 200 million to 300 million people going in a year, and the income is 3.5 billion. What are you selling? It’s snacks, plus intangible cultural heritage, that’s all. It turned out that this place was a hotel, and the hotel closed down. What did this boss do in the past? First, he moved his own headquarters, occupied the land, and then did this one by one. He said it was completely beyond my imagination. What is it actually? It corresponds to the demand of scene and provides a scene model, so the extension is expanded and the connotation is deepened, far beyond the traditional scenic spots and scenic spots. Scene is a daily language, and its modeling begins with drama and movies and becomes the pursuit of commercialization and even socialization. Scene, first, the creation of field and space; The second is the scenery, which is the creation of the atmosphere; Third, emotion and scene blend, which requires deep participation and interactivity. Nowadays, technical means are rich but stories are difficult to compile, so it is fundamental to conform to human nature and reach people’s hearts.

　　A changing era, the resource era has long passed, the product strengthening era is the mainstream, and it will last for a long time, and the scene era is the future. So on the other hand, what kind of talents do you need in the scene era? I don’t know, because there is no college education, no theoretical research and no theoretical support in universities. When I asked Chang ‘an at twelve o’clock, how did you think of this one? He said it was forced. Why did you think of making these contents? I used to be experienced in literary travel, especially in the creation of scenes. Such talents are really future-oriented talents that meet the needs of development. So I feel that things are difficult, so a strategic adjustment is needed.

　　Fourth, the new development

　　1. Development depends on the general trend first.

　　Why did I come up to talk about six eras? This is the general trend. If it doesn’t correspond to the general trend, you can even quit.

　　First, the digital trend. In just over 20 years, the Internet has covered everything, mobile communication has become a necessity of life, and digitalization has become a reality. We naturally adjust the traditional tourism operation mode, jobs and even enterprise structure to subversive changes, but it is very difficult to actively respond to the general trend and produce subversive changes.

　　Second, the general trend of construction. In the past, the shortcomings that restricted the development of tourism for a long time have been fully alleviated. Traffic, electricity, energy, communication, water and even garbage and sewage treatment were all problems. Now the problems have passed, which means forming the foundation for high-quality development.

　　Third, the trend of supply and demand. After 40 years of development, the relationship between supply and demand in various industries in the tourism field is relatively loose, especially in the accommodation industry, which has exceeded demand, so there are basically no obvious shortcomings and constraints in hardware construction. It can also be said that the era of hard development has passed and the competition for soft development has become fierce, which is a fundamental change. Sometimes investors say, what do you vote for? Do you vote for scenic spots? Besides, the uncertainty of the scenic spot is too strong. One thing stops working, and the other thing is free. Anyway, the scenic spot becomes a golden egg. When do you have to dig out the golden egg? What should you do in the scenic spot? Besides, there are now 30,000 scenic spots in China, many of which should have been eliminated long ago. Why can they still exist? It is because of the market. For example, if I kill you for three months, and the employees go home after three months, what should I do? Anyway, if I sharpen my knife for three months every year, it will be over. How valuable is this scenic spot? Many scenic spots should be transformed, but they have not. The most important point is this.

　　2. Strategic focus

　　The first key point is the transformation of tourism enterprises, traditional tourism enterprises, tour guide-centered travel agencies, urbanization-centered hotels, destination-centered scenic spots, immersion-centered performing arts, camp-centered self-driving cars, accommodation-centered resorts, fireworks-centered leisure, life-centered villages and villagers’ hostels, comprehensive structural adjustment, and pan-tourism-centered life transformation. Let me talk about the transformation of this tourism enterprise.

　　Now, we are taking advantage of the fire to rob the bottom. This is the time, but we have to judge the bottom. What do we copy? If you want to buy a tourism enterprise now, you will be picky about it. Therefore, from the overall consideration of the group, study the industrial chain penetration, because an industrial chain penetration is a structural adjustment of the group, and the advantages of the industrial chain can be brought into play after this adjustment.

　　This is a big category. The actual performing arts, camps, lodging, leisure and homestay are all emerging formats. In fact, emerging formats are also facing the need of transformation.

　　The second key point is the innovation of emerging enterprises. First, it is not only emerging but also new. Second, emerging changes quickly and quickly becomes a tradition. People say the new format, so I ask what’s the new format now? For example, to build a commercial scenic spot is nothing more than a coffee shop and a bar. Are these things new? It’s hard to see what is new now. Third, the iteration is fast, and the back waves push the front waves. You feel new, just get up and iterate, and something new comes out. Therefore, be innovative and don’t follow the fashion. Years of experience show that following the fashion has no good result, three steps ahead is the pioneer, two steps ahead is the martyr, and one step or even half a step ahead is the advanced. There are always opportunities, and there are different opportunities at different stages, so there is no such thing as now or never, and I don’t agree with this sentence. We have a lot of specious words, which are actually wrong for us.

　　The third key point is enterprise development. Improving the total factor productivity is the requirement of the central government now, but this word has never been used in the tourism industry. How can the total factor productivity of the tourism industry be reflected? In addition, the concentration of head enterprises is getting higher and higher, which is inevitable in the market and involves the optimization of tourism enterprise structure to meet the demand. In 1996, Ctrip just got up. In 1997, the National Tourism Administration discussed whether an enterprise like Ctrip was a tourism enterprise. Everyone thought it was an e-commerce enterprise. Later, Ctrip had no choice but to register an international travel agency before recognizing it as a tourism enterprise. Now the tourism head enterprises are these big companies. Are China Tourism Group, Overseas Chinese Town, Jinjiang Group and BTG Group head enterprises because of their historical scale accumulation? Not counting the head enterprises, because there is no platform influence in the industry, and there is no platform effect, we just do it ourselves, and we rely more on the allocation of government assets, and some rely on monopoly operation, so our whole industry is the structural optimization of enterprises first.

　　In the next step, these large factories are ok, because their strength is really strong, but some things are inadvertently up. Some are big and small, and the enterprises are scattered or even fragmented, but a big industry has gathered, and our homestays and camps are all like this. How big is the camp head enterprise? Just a few self-driving clubs, but they don’t make camps, and the camps are decentralized. I asked, how do you understand big? But there must be this problem.

　　The fourth focus is on structural optimization, because structural problems have always been a major problem in tourism development for many years, and structural optimization is also a major problem in development. I have always attached great importance to this matter. One year, I specially organized six doctors to produce an achievement, Research on the Economic Structure of Tourism in China. After this book came out, it had little impact. I was surprised that such an important issue was also such an important research topic. How could it have little impact? The academic circles have little influence, because people are not aware of the structural problems. The actual structural problems just affect our big problems now. One is that each of our sub-industries has the structural problems of sub-industries, and the other is that every enterprise has the structural problems of enterprises. It is not that the bigger the enterprise, the better. It should be said that the superior the enterprise, which involves a series of structural problems of our enterprise. Now that the bubble is in, it is the right time to adjust the structural strategy.

　　The fifth key point is demand promotion. This is the most important thing, and we are still insufficient. One of the important reasons is that our understanding and policies are incomplete. Everyone takes it for granted that the demand is natural and the tourism market is not automatic. In fact, the demand for tourism has shrunk greatly, even if there is no epidemic, we can’t take it for granted, including the demand policy and holiday system, which need to be adjusted. In recent years, many provinces and cities have introduced a travel voucher policy, which has little effect in promoting it. I didn’t take the coupon, but I went out to travel with some money myself. It’s not this at all. It’s that our demand has been suppressed and released this year, but the substantive demand is still insufficient. From the perspective of expert research, there is not much demand for research. I have contacted international tourism experts, and basically everyone has a key topic, all of which are research needs. Why don’t China tourism experts study it? It’s very simple. No one pays for the research on tourism demand. Who will pay for your research? But research supply, find a project, the project party pays for me, find a place, and the place pays for me, so experts are also an interest choice.

　　The sixth key point is the promotion of science and technology. In the final analysis, tourism is a life-oriented industry, a communication between people, and a person-to-person service. We are just high-tech users. Science and technology is a tool, so it is not suitable for productization, nor can it be productized. But what we lack now is the lack of tools, so I have repeatedly stressed this matter, especially the ChatGPT started a few months ago, and I have studied it more carefully. I think this matter is promising and beneficial to tourism. Because ChatGPT is basically a white-collar revolution and mechanization is a blue-collar revolution, but what did the demand turn to at that time? People-to-people service is more needed. I once went to the robot hotel, but I couldn’t see anyone when I entered. There was no lobby when I entered. I was just a robot. After I swiped my ID card, a set of standard languages came out, followed by spitting out a card. You took this card and left. Before you got to the elevator door, the door opened. When you got into the elevator, it lit up as soon as you got out of the floor. When you got to the door, the door opened. It was really automatic. Then I went into the house, and Xiaoqiang welcomed you out. I feel terrible when I enter a hotel without meeting anyone. The first time you feel fresh and fun, every time I stay in a hotel like this, I can’t accept it, because people-to-people service is more needed at this time. Therefore, I feel that the next white-collar revolution has emerged, and many other fields have been laid off, which has attracted a new opportunity in our field. Similarly, on the one hand, we need high-end talents, diversified, compound and scene-based talents, on the other hand, we also need these service personnel at the grassroots level, which is natural.At that time, tourism will be valued again. Why? Because we have become the main industry of employment, Americans have a saying that one person’s leisure is another person’s employment. In fact, we are now talking about the integration of literature and tourism, emphasizing the deep integration of literature and tourism. There is no such word in the world. I have discussed this issue with many experts and reached a conclusion that the ultimate direction of the integration of literature and tourism is leisure. Therefore, if our integration of literature and tourism is leisure science from the perspective of knowledge, making this article bigger is our foundation. In this case, tourism is a field at first, and there are countless industries under it, which are traditional, emerging, potential and promising. Therefore, the development of tourism has many meanings, such as people-centered in politics, satisfying people’s pursuit of happiness in society, stimulating development in economy, promoting ecology in environment, comprehensively utilizing and upgrading in culture and improving quality in life, especially in the new era. Therefore, tourism transformation should first correspond to the new era and new nature, clarify integration and strengthen comprehensiveness, and then play a variety of significance.

　　3. High quality development

　　The core now is to optimize the stock, create increment and form high-quality development. Through transformation to ease the existing difficulties, the old road will not work, and we don’t have to pursue returning to the peak. Therefore, it is always 2019, and 2019 is not worthy of our pursuit. The transformation has opened up a broad space and increased a lot of resources to create new ways. Therefore, high-quality development means high-quality decision-making, scientific macro-decision-making, respect for market players and optimization of business environment. Second, high-quality planning, planning first, planning landing, design characteristics, activity promotion, less detours, less cost, so now a way to plan first, operation first, you can wait for a project if you can’t find the right person, don’t say that you will enter when you look at this project well, and you don’t have the right person, which is operation first. Third, high-quality projects, do more with less money, do good things well, and do things well. Fourth, high-quality products, reasonable resource allocation, marketization, systematization and rationalization. The fifth is high-quality operation. The operation efficiency is high, the market effect is good, and the economic benefits are reasonable. Let’s not think about making big money and making quick money. That’s not tourism. Sixth, high-quality services, basic services in place, improved adaptive services, and the forefront of developmental services. Seventh, high-quality technology. Eight is high-quality talents. Nine is high-quality public services. Ten is the high-quality development pattern.

　　Generally speaking, in the ten aspects of high-quality tourism development, when we say that high-quality tourism means high-quality service, that’s wrong. Not all services are high-quality. It’s very simple. Quality requires cost. How can you achieve high quality without corresponding cost? And I think some things are too much, actually conniving at consumers. What kind of money you spend and what kind of service you get are normal. For example, when I eat in a big food stall, I just shout, and there is no service at all, but the fireworks are very popular with everyone. There are at least two waiters at the hotel for a banquet, otherwise the banquet service can’t keep up. Anyway, that’s what I feel this year. When I went to Taizhou, Zhejiang, they said that Mr. Wei gave us some advice on service. I said that I would never mention tourism service this year. It would be good to have service this year, but also high-quality service? We often don’t even have service now. We stayed in a hotel two days ago, but later we found out that the waiter didn’t know anything. The hotels we stayed in on the first day in Qingdao were all newcomers. Ask the hotel owner. He says it’s a headache. I don’t even know the waiter. He may have come an hour ago, so don’t choose. It’s harder to find a good waiter now than a daughter-in-law. Especially after 90′ s and 00′ s, if you leave, you will leave. If you change your work clothes without saying a word, you won’t say hello. How can you guarantee it? So in this case, you can’t cage all of them. I am worried that high-quality tourism has gone too far, conniving at consumers and actually causing our passivity. I am worried about this.

　　Ten high qualities add up to form a complete and systematic high quality, so it is natural to need a new set of research and a new set of pursuit. Therefore, it is necessary to redefine tourism. Tourism is life, personal tourism is the process of life, and mass tourism is the long-lasting lifestyle of society. Leisure is the pursuit of life, the experience of life value and the manifestation of civilization.

　　4. Re-understanding

　　However, this definition is very important, that is, tourism is life. Redefine tourism, the front and high end of life service industry, lifestyle guidance, rich life content and improved life experience. So tourism is the life service industry in the final analysis, but we are at the front end, we are at the high end, and we are ahead. So now that tourism has become an indispensable part of life, this feeling is particularly strong this year, especially during the summer vacation, when I saw so many interesting things, I felt that I had increased my confidence in the market. From the perspective of producers and supply, how do we respond to this demand? Just three.

　　The first one, tourism meta-philosophy, conforms to human nature. These things are against human nature, and this thing is ineffective. Self-abuse tourism is also human nature. Because there are hidden adventures and challenges in human nature, people are willing to spend money on it, but it is not possible to go against human nature. I remember that in the early 1990s, I saw a project in Guangdong called Feilong Theme Park, which was a snake. After I went in, my hair stood up. Three ladies in a big glass room were lying in a snake’s nest in bikinis, which was very uncomfortable. I told my boss, you have accepted this matter. What did you do? It’s a snake farmer. If you continue to raise snakes, it’s over. He said someone was coming, but I said it was hopeless. Why? Because you violated human nature, you accepted it in half a year.

　　Second, the principle of tourism conforms to common sense. Your things violate common sense, which is hard for everyone to accept. In particular, some things, such as some performing arts projects, are not logically correct. I can’t watch them as long as I see them, including watching TV. I won’t watch them if they are logically wrong.

　　Third, tourism meta-foundation, life pursuit. So in the final analysis, such three yuan.

　　Naturally, this requires us to have a comprehensive understanding of tourism. First, there is no limit to tourism resources, and differences are attractive. Now, strictly speaking, the concept of tourism resources is no longer established. Last year, I participated in several planning reviews online. The first chapter was definitely about resource survey and resource evaluation. I said you have to cancel this chapter, or change its name. It’s not resources at all, but products. Why? We have done several rounds of resource evaluation, and we have even done a general survey of resources. What else are you doing? What you do is to evaluate the products. But in the final analysis, it is the difference. The stronger the difference, the greater the attraction.

　　Second, tourism behavior has no framework and legal bottom line. I am in favor of civilized tourism, but civilized tourism cannot be generalized.

　　Third, the tourism experience is endless, ancient and modern, Chinese and foreign. You can have any kind of experience.

　　Fourth, leisure consumption is endless and cheerful. We let the guest spend money happily and leave happily, instead of making him feel slaughtered everywhere all the time and feel that going out is a pit. Such a tourist experience can never be good, so we advocate friendly tourist destinations.

　　Fifth, the leisure industry has no boundaries and comprehensive coverage. What is leisure industry? As long as you are idle, you have demand and you have consumption. This is the leisure industry, which is really comprehensive coverage.

　　Sixth, leisure development is unconstrained, and entrepreneurship is king. Therefore, it is natural that it is cultural and commercial if it is in line with human nature. (Source: China Tourism Association Leisure and Holiday Branch)