People’s livelihood investigation bureau

　　Editor’s note:

　　This is the People’s Livelihood Investigation Bureau, which has never been seen before, investigating the changes in people’s livelihood. Pay attention to what you want to pay attention to and what you don’t, and investigate what you want to see and what you don’t see.

　　Chinanews. com client Beijing, May 7 th:After the Internet: Can my QQ Weibo WeChat Alipay be passed down from family to family?

　　Author Zhang Xu

　　In the network buzzwords, there is such a sentence "You want to laugh me to death so as to inherit my the glory of the king/emoticon pack". Although it is a joke, after all, birth, illness and death are inevitable natural laws.

　　What will happen to QQ WeChat Weibo Alipay account after our death? What should we do with the cloud disk full of files and the hard-working game account? This information, which used to be digital property, has become digital heritage behind us. They used to belong to me, but can they really be passed on to future generations?

　　What is digital heritage?

　　According to a survey of Japan’s NHK TV station close-up Modern Plus, 55% of Japanese netizens are uneasy about how to deal with digital heritage. At the same time, 95.2% netizens don’t know what to do with digital heritage.

　　What is digital heritage? As early as 2003, UNESCO gave the answer in the Charter for the Preservation of Digital Heritage — — Personal information on the Internet, including texts, databases, photos, software, web pages, etc., is a digital heritage.

　　Generally speaking, digital heritage can be divided into material and spiritual categories. Material digital heritage refers to virtual currency directly linked to money, such as Alipay balance and Bitcoin. The spirit is social accounts, personal files and so on.

　　The former is based on real wealth, while the latter involves the privacy of the deceased and the contacts in the account. At present, there is no conclusion on the handling of such inheritance.

　　Do parents have the right to inherit their children’s accounts?

　　With the life of more and more Internet users coming to an end, how to deal with digital heritage, especially account digital heritage, has become a difficult problem for people.

　　In July 2018, a paper judgment of the German Federal Supreme Court attracted global attention: a German couple obtained the inheritance right of their late daughter’s social media account. In order to obtain this verdict, this lawsuit has been going on for five years.

　　In 2012, a 15-year-old girl was crushed and killed by a subway in Berlin. Her parents suspected that their daughter was being bullied and applied for access to the deceased’s Facebook account to view information, but the account was locked, so they took Facebook to court.

　　The lawsuit has experienced many twists and turns: in 2015, the court asked Facebook to provide relevant data on girls; In 2017, the Berlin Court of Appeal held that the privacy of online accounts was protected by the Constitution; On July 12, 2018, the German federal court finally ruled that Facebook must allow the girl’s parents to enter as account heirs.

　　Based on emotional factors, people may support the parents, but for internet companies, once allowing others to access user data and information, it means huge legal and moral risks.

　　Wang Sixin, a professor at Communication University of China, told the reporter: "Social accounts contain a large number of personal and related contacts’ privacy, and the right to privacy is protected by the Constitution, which takes precedence over the demands made by family members in justice. In terms of emotional value, account inheritance is a way for family members to mourn, so in the future practice, we should try to strike a balance between protecting user privacy and family members’ emotional demands. "

　　For this reason, Internet giants such as Facebook and Google have launched proxy services in recent years, allowing users to set managers before their death to deal with the digital legacy behind them, but the rights do not include consulting private information such as personal chat records.

　　In contrast, Apple seems to be "inhuman". In addition to stipulating in iCloud that "your account and/or password details shall not be shared with others", it also specifically indicates "no survivor has the right to obtain it", that is, after the account holder dies, Apple will terminate the iCloud account and delete all contents.

　　Can QQ WeChat Weibo be passed down from family to family?

　　Not long ago, when QQ launched the cancellation function, many netizens said that "QQ is full of youth, not only will it not be cancelled, but it will also be passed on to children". However, according to the existing regulations, this wish may be dashed.

　　Professor Wang Sixin told reporters that, unlike traditional heritage, account digital heritage relies on third parties to provide platforms and services, and property rights are not independent. "At present, the common practice is that users only have the right to use without ownership. The specific operation still depends on the negotiation between users and platforms."

　　The reporter combed and found that according to the Weibo user agreement, if it is not used for 90 consecutive days, Weibo has the right to dispose of the account, including recycling nicknames, recycling accounts and stopping providing services.

　　It is worth noting that in 2017, an article in @ micro-blogging service aimed at the stolen Weibo who went to the Expo showed that after relatives provided relevant certificates, it could help to retrieve the account of the deceased and even hand it over to the new holder.

　　The relevant terms of WeChat and QQ user agreement show that users only have the right to use the account, and the ownership belongs to Tencent; Users cannot transfer their accounts to others; If the account is not logged in for a long time, Tencent has the right to withdraw it. If there is money in the account, the heir can contact customer service and inherit the money in the account after submitting relevant certificates (such as ID card, death certificate and relationship certificate).

　　In other words, apart from the balance, in theory, your Weibo QQ WeChat account itself cannot be left to your children as a family heirloom.

　　Is it possible to realize "digital immortality"?

　　In the English drama "Black Mirror", in order to alleviate the grief of her boyfriend’s death, her girlfriend used her data to simulate her "boyfriend" with artificial intelligence. This "boyfriend" has the same tone as a real boyfriend. Playing the same joke is like living in a virtual space in digital form. This is the more advanced application of digital heritage — — "Digital immortality".

　　According to Li Zhaoxin, a partner of the Future Affairs Administration, the idea of collecting enough data in Black Mirror, rebuilding the virtual image of the deceased and even imitating their thinking mode is very likely to become a reality in the future.

　　In fact, The New York Times reporter James had a virtual conversation with his father who died of cancer through similar technology. When his father was still alive, James recorded his father’s voice and established a corpus of his life. The robot simulated it through analysis and calculation, and the family could chat with this "eternal" father at any time to comfort their grief.

　　In February 2015, Russian engineer Roman, born in 1981, died because of an unexpected car accident. He didn’t leave much information for his friends to remember on social networks, but he left a lot of short messages and photos.

　　In order to commemorate him, Kuyda, a good friend who works for artificial intelligence Luka company, won the support of relatives and friends and added 8,000 chat messages collected from different fields to the robot project. After deep learning and other training, the robot released in 2017 has been able to simulate Roman tone and human dialogue.

　　Should the dead rest in peace or survive in another way?

　　It looks beautiful for relatives and friends to mourn through "digital immortality", but what follows is the controversy caused by this matter.

　　Opponents said that, first of all, Roman didn’t know that his information would be used to make robots. Secondly, considering that even strangers can download Luka to ask Roman some very private topics, this commemorative way is disturbing the peace after his death.

　　Coincidentally, in 2019, Weibo, a girl killed by Egypt Air, was besieged by cyber violence, and the situation was very similar to that faced by Roman.

　　On April 19th, 2019, the National Museum of China and Sina Weibo announced that all Weibo contents will be preserved as digital memory and digital heritage. Some people in the science fiction circle said that if the stored information is rich enough, it is not impossible to make robots by using the retained information and simulate the user’s tone to send Weibo.

　　The attitude of netizens is also polarized, and some people are happy: we have also participated in national projects; Some people worry that there are too many secrets in the account, even if they die, they have to get up and format the data.

　　These disputes and cases all point to a question: Is it right to use the information of users before their death to realize "digital immortality"?

　　In this regard, Wang Qi, a lecturer at Beihang Law School, believes that the network has the ability to keep every trace of people’s lives, and the digital heritage is also exposed and snooped.

　　He said that it should be a basic protection of citizens by law to eliminate people’s traces in the online world before their death, or to keep them in an undisclosed state. The "digital heritage" contains the "digital remains" of the deceased, and this "digital remains" is expected to get eternal rest under the system of communication confidentiality and the protection of personality rights.

　　If one day, technology can achieve real "digital immortality", how would you choose?

[Autohome Jingzhou Discount Promotion Channel] Autohome Jingzhou Channel is currently in the promotion stage, with a maximum discount of 28,000 yuan and a minimum starting price of 188,600 yuan. If you are considering buying eπ 008, you may wish to pay attention to this promotion and strive for higher discounts by clicking "Check Car Price" in the quotation form.

eπ008的外观设计充满未来感与科技感。其前脸设计采用了极具辨识度的封闭式进气格栅，搭配锐利的大灯组，营造出强烈的视觉冲击力。车身线条流畅，整体风格偏向年轻化和运动化，展现出强烈的个性化特点。

eπ008拥有优雅的车身线条，长宽高分别为5002mm、1972mm和1732mm，轴距达到3025mm，为乘客提供了宽敞的乘坐空间。车侧线条流畅，搭配21英寸轮圈，采用265/45 R21轮胎规格，彰显动感与时尚。

eπ008的内饰设计风格简约而富有科技感，中控台上的15.6英寸高清触摸屏是整个驾驶舱的核心，支持多媒体系统、导航、电话以及空调的语音识别控制。方向盘采用皮质包裹，手感出色，支持手动上下和前后调节，方便驾驶员找到最舒适的位置。此外，车内配备了多个USB和Type-C接口，满足不同乘客的充电需求，而前排则设有无线充电功能，让手机随时保持电量充足。座椅采用仿皮材质，主副驾驶座椅均支持前后调节、靠背调节、高低调节以及腰部支撑调节，提供极佳的乘坐舒适性。驾驶位和副驾驶位均配备了电动座椅记忆功能，而前排座椅还增加了加热、通风以及头枕扬声器，为乘客带来更加丰富的体验。第二排座椅同样配备了多种调节功能，包括前后调节、靠背调节和腿托调节，进一步提升了后排乘客的舒适度。后排座椅还可以按照比例放倒，为乘客提供了更多的储物空间。

eπ008搭载的是一款高性能发动机，拥有200kW的最大功率和340N·m的最大扭矩，为车辆提供了充沛的动力和出色的驾驶体验。

汽车之家车主对eπ008的外观给予了高度评价，他觉得这款车很大气，是自己非常喜欢的感觉。虽然外观的评价很大程度上取决于个人喜好，但他认为eπ008的外观还是很赞的，并建议大家选择白色车漆，因为白色不仅大气，而且还不需要额外加钱。

　　A few days ago, Netcom learned from the official that Volvo’s new XC90 T8 model is on the market, priced at 894,900 yuan. The new car is mainly adjusted for the power battery. The new XC90 T8 model is equipped with a new power battery and rear axle motor drive system, with a combined maximum output power of 335 kW and a pure electric cruising range of 59 kilometers. It is worth mentioning that Volvo’s new XC90 T8 model can also turn on the "single pedal" mode.

　　In terms of appearance, Volvo’s new XC90 T8 model continues the current model design. The large-sized concave chrome intake grille on the front face is very imposing, and the active follow-up LED headlights with adaptive high beams on both sides of the front are very recognizable. In addition, it is also equipped with a new front surround component, and the blackened air inlet is embellished with silver trim. The whole is dynamic.

　　The side shape of the new car is relatively full, and the chrome trim at the window frame and side skirt is matched with large-size multi-spoke wheels to further enhance the vehicle’s fashion sense. At the rear, Volvo’s new XC90 T8 model is equipped with a rear spoiler, with the iconic vertical LED taillight set, which is more recognizable. In addition, the car is equipped with the "T8 RECHARGE" exclusive badge at the rear, highlighting its plug-in hybrid model identity.

　　In the interior part, Volvo’s new XC90 T8 model is covered with a large area of leather material, and the whole is very textured. In addition, the new car is also equipped with a 12.3-inch LCD meter, with a 9-inch touch control screen full of technology. It is worth mentioning that the car also has a Bowers & Wilkins palace sound system, as well as front seats that support heating, ventilation and massage functions.

　　In the power part, the new XC90 T8 model adopts a new power battery and rear axle motor drive system. Among them, the battery capacity of the car is 18.8 kWh, and the pure electric cruising range is 59 kilometers; the motor power is 107 kW, the torque is 309 Nm, the comprehensive power is 335 kW, and the peak torque is 709 Nm.

　　(Photo/text, Netcom, Zhang Xiaoyi)

On September 28, the new RX 300 was officially launched and sold for 380,000 yuan. The new car is equipped with a 2.0T engine, which is 25,000 yuan cheaper than the hybrid version and 129,000 yuan cheaper than the 2021 fuel version.(The picture shows the RX 350h)

The width and wheelbase of the new RX 300 are larger than those of the 2021 model. The car features a 12.3-inch full LCD meter + 9.8-inch central control screen, 12 speakers, cloud online navigation, and support for Apple CarPlay and Baidu CarLife.

The new RX 300 is equipped with a 2.0T inline four-cylinder engine with a maximum power of 182kW and a maximum torque of 380N · m, matching an 8AT gearbox. The new car adopts an electronically controlled OurHours four-wheel drive system with a comprehensive fuel consumption of 8.86L/100km, plus 95 gasoline, which is more powerful than the 2021 model.

Welcome to [Autohome Luoyang Discount Promotion Channel], bringing you the latest car market trends. At present, the most talked about models are enjoying a limited-time promotion, and consumers in Luoyang can seize this rare opportunity. It is understood that Blue Electric E5 is currently undergoing a large price reduction promotion, and the maximum discount amount has reached an astonishing 40,100 yuan, which makes the already competitive starting price of 99,800 yuan more attractive. Want to seize this offer and enjoy lower car purchase costs as soon as possible? Then be sure to click "Check Car Price" in the quotation form, and let our professional team help you get higher discounts. This is a rare opportunity, not to be missed!

The exterior design of the blue electric car series E5 shows the dynamic and refined sense of modern city. The front part adopts a unique design concept, and the air intake grille adopts a delicate mesh structure, which not only ensures the aerodynamic performance, but also enhances the visual impact. The overall style is biased towards simplicity and streamlining, with smooth lines and stylish LED headlights, so that the vehicle can show a sense of elegance and technology at any angle. The well-proportioned body reflects both practicality and the essence of a sports car, leaving a deep impression on drivers and passers-by.

The Blu Electric E5 stands out for its refined body size, 4760mm*1865mm*1710mm body length, width and height with a 2785mm wheelbase, giving the vehicle excellent space utilization and driving stability. The side lines are smooth and dynamic, showing the designer’s meticulous carving of details. It is equipped with 225/55 R18 tires, the tire specification standard, complements the rim style, not only guarantees the driver’s comfortable experience, but also highlights its unique visual aesthetics.

The interior design of the Blue Electric E5 shows the perfect blend of elegance and technology. The spacious cockpit is highlighted by a leather steering wheel, providing a comfortable grip and precise control experience. The 12.3-inch central control screen stands in the front, with rich display content, supports automatic speech recognition control, and integrates functions such as multimedia, navigation, telephone, air conditioning and sunroof, making it easy to operate. The seats are made of imitation leather, and the main and auxiliary seats are equipped with front and rear adjustment, backrest adjustment and high and low adjustment functions to ensure passenger comfort. The second row of seats also supports backrest adjustment, while the rear seats support proportional reclining, providing greater flexibility for cargo. The overall interior design focuses on practicality and humanization, providing a high-quality ride experience for drivers and passengers.

The Blue Electric E5 is equipped with a 1.5L L4 engine with a maximum power of 81kW and a maximum torque of 135N · m. With the E-CVT continuously variable transmission, it provides the driver with a smooth and efficient driving experience. This engine meets daily power needs while also paying attention to fuel economy and environmental performance.

The Autohome owner praised the appearance of the Blue Electric E5. The 4760MM super-long body and 2785MM wheelbase he mentioned not only show the luxury of the vehicle, but also the brightness and range of the LED headlights provide sufficient lighting for night driving. The design of the dot matrix front face and the through-type LED daytime running lights is not only full of technology, but also gives the vehicle a strong visual impact. The combination of the body curved design and the five-star low wind resistance wheels not only reduces the wind resistance, but also improves the grip, and the overall appearance is domineering and fashionable. The new brand LOGO – Xinghui E logo, with a luminous design, makes the Blue Electric E5 easy to become the focus in any occasion. The owner is satisfied with its recognition and unique style. So many bright spots converge, making each blue electric E5 a unique sight on the road.

At 8:00 am on September 20, the Apple iPhone 16 series was officially launched in major Apple stores. At 10:08 on the same day, the Huawei MateXT extraordinary master who had opened an appointment earlier was also officially launched. Huawei and Apple, the two global consumer electronics giants, once again competed head-on.

The iPhone 16 is on sale less than in previous years

At about 9 am on the same day, a reporter from Securities Times E Company came to Apple Yitian Holiday Plaza store and saw that the entrance of the store was still the same as in previous years, showing a long queue of users who had booked a new machine waiting to pick up the new machine, but the flow of people was slightly less than in previous years. At the same time, around the store, as in previous years, there were many "scalpers" of the iPhone 16 series on site.

"We only accept the iPhone16 Pro Max, with a price increase of 200 yuan. We will not accept it in the afternoon. We are also betting on the market now. The price of Huawei’s three-fold screen is about 20,000, and the price increase of 20,000 to 30,000 cannot be received. The total price will be sold to 50,000 to 60,000." At 9 am on September 20, the "scalper" who recycled the iPhone 16 series at the entrance of the store told reporters.

There are also a small number of "scalpers" who say that the iPhone 16 Pro version is also accepted, but the price increase is very small, only 50 yuan to 100 yuan per unit.

"It’s not even enough for the taxi fare," someone who has just received Apple’s new phone for sale told reporters.

The reporter saw at the scene that there were also some "fruit fans" who had not pre-ordered the iPhone 16 on Apple’s official website and tried to increase the price on the spot to buy a new machine. For them, this year’s price increase was acceptable, "I didn’t get it on the official website before, I’m going to buy a Pro Max512G black from scalpers, and the price increase is 500 yuan. I feel that the price is okay."

In comparison, in previous years iPhone new products on sale, consumers from the market to buy Pro and above versions generally need to increase the price of 800 yuan to thousands of yuan, last year iPhone15 Pro Max had the highest price increase of more than 2000 yuan.

In terms of the basic version of iPhone16, there has been a "break" before the sale. It is understood that on September 19, the day before the launch of the iPhone16 series, the price of the iPhone 16 official website started from 5999, and the subsidy price of Pinduoduo started from 5399 yuan, a direct drop of 600 yuan; iPhone 16 Plus (512GB) official website price was 9999 yuan, and the subsidy price of Pinduoduo was 8999 yuan. The discount was as high as 1,000 yuan.

Today, the reporter found that some offline stores can directly buy iPhone 16, and the price is 200 yuan – 300 yuan lower than the official website.

In the early morning of September 10, Apple officially released the iPhone 16 series. iPhone 16 and iPhone 16 Plus start at 5,999 yuan and 6,999 yuan respectively. iPhone 16 and iPhone 16 Plus have five colors to choose from, namely black, white, pink, dark cyan and ultra cyan. iPhone 16 Pro 128GB starts at 7,999 yuan, iPhone 16 Pro Max 256GB starts at 9,999 yuan. The iPhone 16 Pro series has a total of four colors, including white titanium, black titanium, primary color titanium and the latest "desert titanium".

On September 13, after the iPhone 16 series opened for pre-order, recently, Tianfeng Securities analyst Guo Mingyu released data showing that the iPhone 16 series sold about 37 million units in the first weekend of pre-order, a decrease of about 12.7% compared with the same period of iPhone 15 series last year.

Kuo said one of the biggest reasons for iPhone sales this year was lower than expected demand for the iPhone 16 Pro series. In addition, the failure of Apple Intelligence, the biggest selling point of the iPhone 16 series, to launch at the same time as the iPhone 16 series is also affecting sales. According to Apple, the Chinese, French, Japanese and Spanish versions of Apple Intelligence will be available as soon as next year.

Yu Chengdong: Working overtime to expand production capacity

It is worth mentioning that on the same day as the iPhone 16 series went on sale, Huawei MateXT Extraordinary Master also went on sale at 10:08 today.

At around 10 am that day, the reporter came to Huawei Yitian Holiday Plaza store and found that the store was ready for the sale of Huawei MateXT Extraordinary Master, and there were a small number of users who snapped up the machine online (Huawei Mall).

At the same time, the store also showcased two new Huawei MateXT Extraordinary Master red and black machines, but unlike other new machines displayed by Huawei, the Huawei MateXT Extraordinary Master displayed in the store has a transparent glass box locked on the periphery, and the store can only experience the appearance, temporarily unable to experience it with your own hands.

"We have a fixed time to display the machine and for consumers to experience the machine. At present, this model only accepts information registration and reservation, and the time to get the real machine is to be determined." The staff in the store told reporters.

Before the sale (23:59 on September 19), the official website data of Huawei Mall shows that as of now, the number of reservations for Huawei Mate XT has reached 6.622 million.

After the panic buying started, all models of Mate XT Extraordinary Master were "empty in seconds". At present, online platforms such as Huawei Mall, JD.com, and Tmall Flagship Store all show "temporarily out of stock".

On the morning of the same day, Yu Chengdong, executive director of Huawei, chairperson of end point BG, and chairperson of smart car solutions BU, appeared at the flagship store on Nanjing East Road in Shanghai to attend the first delivery ceremony of Huawei Mate XT extraordinary master.

Yu Chengdong said at the delivery ceremony that the popularity of Huawei’s triple-folding mobile phone far exceeded expectations, and the team is working overtime to expand production capacity.

"We can’t grab it even if we want to buy it ourselves," a Huawei employee told reporters.

Reporters in some domestic second-hand platforms found that Huawei MateXT extraordinary prices as high as 68,000 yuan/unit.

Huawei Mate XT Extraordinary Master was officially released on September 10, Beijing time, priced at 19999 yuan to 23,999 yuan, providing 256GB, 512GB and 1TB models. On online platforms such as Huawei Mall and Tmall flagship store, the same user can only buy one.

On September 19, Guo Mingsheng issued a document saying that the latest supply chain survey shows that due to the high demand in the market, the shipment forecast of Huawei’s three-fold mobile phone Mate XT in 2024 has been doubled, and it has been raised from the 500,000 department to the 1 million department.

Ethan Qi, associate director of research at Counterpoint, told reporters that the launch of this new product can solidify Huawei’s technological leadership in the field of folding screens. To a certain extent, this is the right strategy, because this process will help Huawei accumulate experience in developing more complex folding smartphones. In addition, as folding screen technology becomes more mature, consumers are more and more accepting of folding screen phones. It is very wise for Huawei to choose this time to launch new products with more acceptable weight, thickness and reliability. Now may be a good time for Huawei to take the folding design to a new level.

On Autohome Hangzhou Promotion Channel, we have the exciting news that the much-talked-about model is having an unprecedented promotion in the Hangzhou area. Currently, car buyers can enjoy a cash profit of up to 40,100 yuan, which will further reduce the starting price of this hot-selling model to 99,800 yuan. Such a discount is rare, and it is an excellent opportunity not to be missed for consumers who are interested in buying the Blue Electric E5. If you are interested in the Blue Electric E5, be sure to click the "Check the car price" button in the quotation form to get a higher discount and lock in your ideal car.

The Blue Electric E5 presents its dynamic side with elegant body proportions, with a slender body size, specifically 4760mm*1865mm*1710mm, with a wheelbase of 2785mm, showing good space utilization and stability. The front and rear wheelbases are 1585mm and 1580mm respectively, ensuring a good driving balance. In terms of tire specifications, the Blue Electric E5 is equipped with 225/55 R18 tires before and after, with exquisite wheel design, which not only enhances the visual effect of the vehicle, but also provides a better grip and handling experience for driving.

The interior design of the Blue Electric E5 focuses on practicality and comfort, with a minimalist style layout. The driver’s seat is equipped with a leather-wrapped steering wheel, providing manual up and down adjustment functions to ensure that the driver can accurately grasp the control. The 12.3-inch central control screen serves as the information center in the car, supporting automatic speech recognition control for multimedia systems, navigation, telephone, air conditioning and sunroof, making it easy to operate and full of technology.

In terms of seats, the Blue Electric E5 is made of imitation leather to ensure touch and durability. The main seat supports front and rear adjustment, backrest adjustment and high and low adjustment, which can meet the different needs of drivers and passengers. The passenger seat also supports front and rear adjustment and backrest adjustment, providing passengers with a comfortable riding experience. The second row of seats is equipped with backrest adjustment function, which flexibly responds to various travel scenarios. In addition, the rear seats also support proportional reclining, which increases the versatility of the space. The overall interior details are fully humanized, creating a warm and efficient driving environment for passengers.

The Blue Electric E5 is equipped with a 1.5L L4 engine, which has a maximum power of 81 kilowatts and a maximum torque of 135 Nm, providing stable power support for the vehicle. It is matched with a high-efficiency E-CVT continuously variable transmission, which enables a smooth shift process and ensures comfort and fuel economy during driving.

Overall, the Autohome owner gave high praise to the appearance of the Blue Electric E5, believing that its design is both atmospheric and stable, but also stylish. He particularly emphasized the choice of green body, believing that it not only meets the aesthetic of modern young people, but also shows a perfect combination of high-end elegance and leisure. This exterior design undoubtedly adds confidence and pleasure to the driver, making the Blue Electric E5 unique among many vehicles.

At the Guangzhou Auto Show, which opened on November 19, 2021, Lantu Automobile officially launched the second model of the brand, the pure electric MPV "Dreamer". The new car is based on ESSA’s native intelligent electric architecture, positioning a large MPV, and launching four-seat customized and seven-seat models. It will be launched in mid-2022.

After the official debut of the new car, Lantu Automobile organized a media communication meeting, with Lantu Automobile CEO and CTO Lu Fang and CBO Lei Xin explaining the origin, positioning, and goals of the "Dreamer" car for us, as well as the current achievements and future plans of Lantu Automobile.

Dreamers and dream homes

First of all, Lu Fang deconstructed for us why Lantu Automobile chose to develop MPV models in the second model. Lantu believes that from a national perspective, the peak carbon dioxide emissions carbon neutrality target puts new requirements on the development of the automotive industry. The "window period" for the rapid popularization of new energy vehicles in our country has opened, but there is currently no MPV that can meet the conditions of low-carbon travel. As a national team of high-end electric vehicles, Lantu has the responsibility and obligation to meet the needs of low-carbon travel in the market.

From a market perspective, new energy MPVs are a rigid demand for consumers, but the market is blank. With consumption upgrades, changes in the family structure of two-child and three-child families, and the family structure of "4 + 2 + X" with only one child, there is a big family as soon as you go out. Consumers need an MPV that can improve the quality of travel and take care of every need of the family. But at present, there is no MPV on the market that can solve the travel needs of the whole family.

From the external environment, the current MPV market does not have high-end pure electric products for users to choose from. There is no pure electric MPV on the market that truly meets the family experience and business travel, and there is no pure electric MPV that truly meets the family economic travel and can enjoy high-end quality.

Therefore, Lantu hopes to create an MPV that can compete with foreign luxury brands. Whether it is Lantu FREE or Lantu Dreamer, they all hope to represent Chinese brands to promote brand improvement, which is also the confidence we have shown in technology.

In addition, Lu Fang said that on the eve of the auto show, Lantu Auto held a small-scale tasting meeting on November 17, allowing users to experience the Lantu Dreamer model first. In just three days, we have received a lot of user feedback and hope to order. As the second or third car at home, many Lantu FREE users have been recommending this car to their friends, which shows that Lantu’s choice is correct and meets user requests.

In terms of the specific positioning of the model, Lei Xin said that Lantu Automobile believes that in the current new energy vehicle consumer market, users are more concerned about how to meet their own needs, and will not decide to buy a car, SUV or MPV. This purchase logic is the same whether it is for home or commercial use. And Lantu Dreamer is a pure electric MPV model built from actual needs, hoping to meet a variety of different vehicle scenarios such as business travel and family travel at the same time.

Landmap Dreamer can be customized according to user requests. The 4-seat version may be more inclined to the business travel of high-end business people, and the 7-seat version pays more attention to family travel. But Landmap does not deliberately target a certain market. Landmap is aimed at all target users, hoping to bring you a free and continuous exploration lifestyle and life concept with richer products.

When asked by the media that the name of Lantu’s first car is English FREE, and the second Dreamer is Chinese, how does Lantu consider the future naming system? Lei Xin said that for start-up brands, products are brands in a sense. Through individual naming, Lantu Auto hopes to create popular products and then empower the brand.

As an independent high-end new energy brand, Lantu’s future name will be mainly named in Chinese. The name Dreamer has two meanings. One is to represent everyone who has a dream and everyone who strives for the Chinese dream. They are the new backbone of this era and the realization of the Chinese dream. Another layer of meaning is the movable dream home. At work, it is a mobile living room, and at home, it is a movable warm home. It can be oil and electricity, IKEA and IKEA, and the city can be far away. It is a mobile third space that everyone wants to have.

When it comes to the characteristics of Landmap Dreamer in terms of intelligence, some media asked what upgrades the Dreamer has in terms of autonomous driving compared to Landmap FREE? How do you view autonomous driving in your future plans?

In this regard, Lu Fang said that from a technical perspective, both Lantu FREE and Lantu Dreamer can achieve advanced driving assistance at the L2 + level. However, Lantu Automotive never promotes autonomous driving, but defines these technologies as intelligent assistance systems, intelligent driving services or advanced driving assistance. Because Lantu insists on safety first, insists on seeking truth from facts, and never misleads consumers for gimmicks.

In addition to the L2 + level intelligent driving assistance, the Landscape Dreamer is also equipped with a 5G in-vehicle entertainment office system, a lift triple screen, wireless charging, and a car TV system, making it a relatively intelligent model in the MPV market.

Regarding the price range and IPO time of Landmap Dreamer, Lei Xin said that Dreamer will be officially listed in the middle of next year, and the price will be announced at that time. For competing products, Lei Xin said that the current high-end new energy MPV market is still a blue ocean, and there is no IKEA for the time being. At the same time, there is a high-end electric MPV with a higher degree of intelligence, so Landmap Dreamer has no direct competitors yet.

It can be seen that Lantu Auto executives are full of expectations for the Dreamer car, and about its sales expectations, Lu Fang said that Lantu hopes to be in the "first echelon" of the electric luxury MPV market for a long time with the Dreamer.

About Lantu Automotive

After talking about dreamers, we turned the topic to the brand of Lantu Automobile.

Regarding the brand positioning goal of Lantu Automobile, Lu Fang said that Lantu hopes to become a leading enterprise in high-end new energy vehicles in China. To this end, Lantu Automobile has made a lot of technological innovations, such as its self-developed super fast charging technology, which can not only improve the charging experience of users, but also reduce the time it might take half an hour or an hour to charge for about 400km in 10 minutes. In addition, from the perspective of social energy, after the voltage is raised, the efficiency of the whole vehicle will be improved, which will be helpful to society.

Lantu’s vehicle-road coordination is based on how to make the most efficient use of the road, and I believe that it will definitely be realized in the next 5-10 years. With the realization of coordination, vehicles can plan their routes in advance and use the most economical way to make each road the most efficient. Many of the technologies developed by Lantu are considering how to make the most efficient use of social resources in the future without generating too much waste.

Regarding the understanding of user operation, Lu Fang said that with the intelligent and networked car, users have established a closer relationship with brand owners in the whole life cycle of the car. In the past, users only simply paid attention to the product, but now they pay more attention to the service of the whole life cycle of the car. Users’ purchase behavior has gradually become a social activity, and users are more willing to enjoy the joy of contributing wisdom and thinking in the process of participating. So what kind of relationship to build with users and how to create more value for users are issues that car companies must think about if they want to achieve a win-win situation.

In this regard, compared to user operation and user circle, Landmap chooses and adheres to the concept of co-creating and sharing with users. Landmap has an equal relationship with users, treating users as collaborators and good partners, empowering them in both directions, growing together and sharing development results.

In 2019, Landmap has already started to co-create with users. In the prototype stage of Landmap’s FREE project, users tested and inspected together with Landmap. At that time, users put forward two or three hundred optimization suggestions, and Landmap finally adopted more than 130. There are also users who think that Landmap’s car keys are not good-looking, so Landmap solicited car key design solutions on the APP, and now the best solution selected by users has been implemented. Many users feel that Landmap FREE is very kind, because Landmap FREE also contains the user’s efforts and crystallization.

On November 17, Lantu held a small-scale Lantu Dreamer tasting activity, allowing users to easily communicate with travel company partners and listen to the opinions and suggestions of users and the market on MPV. At the press conference on the morning of the 19th, Lantu invited nearly 30 national teams of central enterprises to the Lantu booth, hoping to empower users with a high-quality full-life-cycle car ownership experience from the perspective of the user’s car ownership life cycle. Lantu also announced the official launch of the second global test peer program and renamed it the Global Creation and Enjoyment Peer Program, that is, we hope to continue to be user-centric, expand boundaries, deepen dimensions, and achieve comprehensive co-creation from products, services to ecological chains.

Landmap is not just a simple service for product sales, but really brings value to users. Landmap will definitely put user requests in the most important position and strive to explore a better model of co-creation and sharing with users.

Regarding Lantu’s "national team Moments", Lu Fang said that Lantu is a subsidiary of Dongfeng Company, and Dongfeng itself is a central enterprise. Central enterprises are to serve the people, that is, to serve users. Cooperation between central enterprises can create more value for society and users, which is a manifestation of practicing the social responsibility of central enterprises. In addition, central enterprises themselves have rich resources and capabilities. Central enterprises support and support each other, give full play to their respective advantages, and can make central enterprises develop better together. Cooperating with central enterprises can make users more confident in us, let users see Lantu’s ability is very strong, and believe in Lantu’s strength.

Lu Fang also said that at present, Lantu has been working closely with central enterprises in the whole ecological chain. Lantu’s direct-operated stores, financial services, intelligent networking, charging piles and other aspects are all cooperating with central enterprises such as COFCO Group and China Unicom. This close cooperation will have great support for Lantu’s products and services.

In terms of channel construction, Lu Fang said that currently Lantu adopts a direct sales model, in order to have a direct connection with users. By the end of this year, Lantu will build 57 Lantu spaces. In order to reach users more widely, more than 110 exhibition halls will be built in places with dense traffic such as supermarkets. At the same time, 23 delivery service centers and 51 officially authorized sheet spray centers will be built by the end of this year.

Next year, Lantu’s channels will expand even faster, and construction channels will be expanded from second- and third-tier to fourth- and fifth-tier cities. As long as there is demand, even if there are no local stores, Lantu will find ways to meet the demand, such as door-to-door test drives, door-to-door car deliveries, and so on.

For example, when Lantu was doing a global test peer program, it encountered two users in a very remote county in Xinjiang. The final delivery was also to find a way to send the car there, including follow-up repairs and maintenance.

Bang Dianping

From its first MPV model, Dreamer, to the brand’s understanding and planning for users, partners, and channel construction, we can see that Lantu Auto, as a "new brand", has a very mature "mind" and thinking. With a clear model and brand plan, we have reason to believe that Lantu can grow healthily and provide us with better products and services.

Character Profile: Cai Xukun, born in Zhejiang in 1998, grew up in Shenzhen. In 2012, he participated in the program "Up! Youth" and first entered the screen. In 2018, he recorded the program "Idol Trainee" and debuted with the highest vote C (core position). After that, he released his first EP "1", creating a number of music records. Recently, he released the single "No Accidents", which quickly topped multiple music charts.

(Caption: At the end of January 2019, Cai Xukun was interviewed by Global People in Beijing.)

The conversation between Universal People and Cai Xukun began with a psychological test. The test is as follows: If you notice something peeking into your room outside your window, what do you think it would be? A. Monkey; B. Frog; C. Doll; D. Alien. Cai Xukun looked at the board for a long time and finally settled on D.

The answer was revealed. This was a stress test, and the option represented the biggest source of stress in the heart: aliens symbolize interpersonal relationships, you may want to avoid interpersonal problems, and sensitive you will be stressed by taking care of other people’s feelings. Putting down the question board, Cai Xukun paused and said, "D, it’s quite accurate."

Every moment you’re alone makes you stronger.

It is true that less than a year after his debut, Cai Xukun’s public awareness has increased exponentially, and the people around him, the people wh***ollow him, and the people who comment on him have swept in like a tide. In early 2018, a program called "Idol Trainee" made him famous, and since then "C" has become his distinct label. In the year since his debut, his works have been hotly discussed and noticed, and he is also a friendship ambassador for Zhongya (Jamaica), an ambassador for the 2019NBA Chinese New Year, and a spokesperson for the ******* Taiwan ****** Festival Gala. Recently, he launched a new song "No Accidents", which reached diamond sales on a music platform in less than 2 minutes. It can be said that Cai Xukun’s every move has become a hot topic in the public opinion field.

The positive side of this attention is that fans follow his positive image. Influenced by Cai Xukun’s personal donations and participation in public welfare activities, a large number of young people have participated in education and poverty alleviation, helping the public welfare construction of libraries, welfare institutions, and ecological forests.

However, the other side of attention is the ubiquitous social magnifying glass. It can be said that at the age of 20, Cai Xukun was caught in a storm of red and black almost overnight. Faced with these, Cai Xukun did not think about it. He also wondered whether his decisions were all right after going on stage and wrote songs and lyrics in the middle of the night, trying to use his creation to say something that cannot be said in daily life. When asked why Weibo always has so few words, he replied with four words: "Be careful with your words and deeds."

"[For the media] I was actually injured, and the reason for the injury was that I didn’t mean it, but I was misunderstood. These things make people cautious, so I used to feel like a hedgehog," Cai Xukun said.

Cai Xukun is a sensitive person. He was born into an artistic family, and many people in his family are engaged in art-related work. The family atmosphere has invisibly influenced his personal interests. Music has become Cai Xukun’s first important partner in life. Participating in various competitions since childhood, and then singing, dancing and acting have made his perception of the outside world much more delicate than his peers.

Sensitivity also comes from loneliness. At the age of 15, Cai Xukun went abroad to study and lived alone with a local family in the United States. "When there is no class, I will stay indoors watching movies and listening to songs. When I feel homesick, I will endure it."

In order to integrate into the local area, Cai Xukun used sports and music to make friends. He played basketball, joined the school team, learned to sing with the locals, and was exposed to all kinds of music.

Karl Lagerfeld, the fashion "Galeries Lafayette", once said: "If you want to create, loneliness is the best charger, and loneliness is victory." Lonely, people’s sensibility and reason tend to reach a certain peak. Alone in a foreign country, Cai Xukun began to try to write songs. Wearing headphones, he observed people on the street for inspiration. He described that period as "growth", whether it was mental or ability, a watershed had passed. "During that time, I learned that people should be able to tolerate loneliness and believe that every time they are alone is an experience that makes them stronger," Cai Xukun said.

In 2016, Cai Xukun returned to China to participate in a reality TV show and began to pursue his dream. However, what seemed like a glittering starting point was actually a more difficult journey.

(Picture: On January 9, 2019, Cai Xukun was awarded the China-Jamaica Friendship Ambassador and China-Jamaica Outstanding Young Leader)

Dream to sleep with me, if not realized, I will lose sleep

Before the reporter interviewed Cai Xukun, he was told by many colleagues that this is an extremely self-disciplined artist. The so-called "extreme self-discipline" means always tightening the strings and never letting up.

Seeing is believing. Our interview started in the background of a large-scale event. Before the interview began, Cai Xukun greeted each staff member, bowed slightly, and repeated "hard work". After the interview, we were about to leave, and Cai Xukun, who had already started to touch up his makeup and was ready to go on stage, suddenly stood up, bowed and thanked us, and didn’t sit down until we went out. The fellow photojournalists were surprised, and Lian said: "After working for so many years, this is probably the first artist to watch us leave."

"Every day when I wake up, I think about what I want to do today and what tasks I want to complete."

"Before going to bed every day, I will review today’s work, what has been done well, and what needs to be improved."

"I have to restrain myself and calm down. If I’m too impulsive, I can’t make music down to earth."

"I will never give myself too many presuppositions. If others put you at a higher starting point, you should spend more time practicing and becoming better, rather than enjoying the flowers."

****

In interviews, Cai Xukun often has such a precocious and introspective answer, saying: "I know I seem to be a little out of line with my age." Much of this "inconsistency" comes from his situation in the last three or four years. After entering the entertainment industry, Cai Xukun’s life has had a roller coaster experience.

In 2016, it can be regarded as the real starting point of Cai Xukun’s acting career. He participated in the competition, and during the recording of the show, everyone went to rest every day except sleeping and eating. He was still watching the stage replay, and the details of the problem were repeatedly corrected. He also participated in film and television dramas, but the script was rotten, and he was embarrassed to show it to reporters when interviewed.

The effort never stopped, but the harvest came slowly – for a while, Cai Xukun’s career was almost at a standstill.

At that time, some people advised him to stop making music and go to acting, but Cai Xukun didn’t think so. Recalling that time, he said that he did "the craziest thing", "that is, he never gave up and always insisted on music." The most difficult time, when he couldn’t sleep, Cai Xukun encouraged himself: "Dreams are something that sleeps with me. If I don’t realize it, I will lose sleep." It was also at that time that Cai Xukun completed the first published original single "I Wanna Get Love".

In January 2018, Cai Xukun took the stage of "Idol Trainee" with his own songs and received the first A rating on the show. But at the same time, his performance and styling were highly discussed. For him, it was all a battle of the backwater: "I have experienced not being recognized and not being cared for, so I have to put aside all the bad experiences and pressures before and start again. It is not a gamble, but it does take courage."

In the program group, Cai Xukun is a model worker who often practices dancing until the early morning, and the director comments that he is "not in a bad state"; when pressing his legs, he is "super hard" and "pressing to death", because "you can break through by being hard on yourself"; if the skin on his hands is seriously allergic, he hides his hands behind his back when the camera is photographed, "you must show everyone the best look"; he is too tired to sleep on the stage, "I don’t have time to feel homesick at all"…

Why do you fight so much? He wrote the reason in the song he participated in during the competition: Come here, everything is zero, and he strikes alone. He feels that because he has had and lost, he is skating on thin ice; and because he dreams and believes, he always insists.

On April 6, 2018, Cai Xukun made his debut in the C position of "Idol Trainee".

The quietness in life, the excitement in creation

On the first day of 2019, director Bi Gan’s new film "The Last Night of the Earth" was released, and Cai Xukun secretly went to the cinema to watch it. "I like it."

"This movie has been questioned a lot." The reporter discussed with him.

"But I think it’s not worth it to discuss whether it’s worth it or not, but more importantly whether you feel it. I like the details of how people get along in the movie, and the quiet and surging shooting method of the whole movie."

He loves a long shot in the movie, where the male protagonist slides from the mountain to the small town at the foot of the mountain on a cableway, and all the characters, stories, and actions are shot to the end. "I usually shoot things by myself, so I like longer shots, and I don’t like to cut them too much, because the long shot can observe the expressions of many characters or the current emotions, as if you are really following and witnessing the occurrence of the story, which has a kind of documentary feeling."

Cai Xukun likes this kind of literary and immersive film, and it is easy to calm down when watching it – quiet has become the most frequent word in our interviews. "This personality is probably related to family," he said. "When I was very young, I lived with my grandfather. He liked to write calligraphy and play musical instruments. I listened to old songs with him and watched him write. I felt very quiet." This atmosphere also cultivated Cai Xukun’s aesthetic.

Cai Xukun had a motto, "In the world of flowers and flowers, keep your heart still", which was enough to describe his state along the way. "There are all kinds of voices in the outside world, and all kinds of things are happening. I must remind myself to keep a quiet heart at all times to create and work."

In Cai Xukun’s opinion, only when he is calm can he think, and only when he thinks, can he know what he really wants. Therefore, after the competition, he did not strike while the iron was hot, but put aside a lot of exposure opportunities and variety shows, and spent time writing songs and recording. "As a singer, I should first make a good musical work, and then participate in variety shows to show more aspects of myself to everyone."

On August 2, 2018, Cai Xukun released his first original EP (mini album) "1" on his birthday. A total of three songs were written, composed and produced by him, and these three songs combined with Chinese and English are basically the summary of Cai Xukun’s road to fame. "I didn’t expect that I would be here, I lost my way, can you help me? The future of this road is uncertain." "The second chance is not easy, I know it very well, I never thought that things will remain the same, will there be an end?" "I want to sing to you in your ear, calling my name in the dark, you don’t need to bear all this."

Cai Xukun said that he regards creation as a storytelling process. Recently, he released the lyrical single "No Accidents", which is his own lyrics: "The night has slowly fallen, the moon is hiding, and I want to find stars to replace it." Speaking of the song, Cai Xukun said: "I personally think it is a more artistic work, and there will be some deeper things. I hope that through these works, everyone can see more different me." The quietness in life and the surging in creation are the states Cai Xukun hopes to achieve.

In fact, in Cai Xukun, there are many similar contrasts. For example, he once took out a crumpled plastic bag from his pocket before the performance, which was filled with accessories used on the stage, so he was laughed at by fans as "old man making pie"; he likes listening to Teresa Teng and Cai Qin, likes watching "Sleepless in Seattle", and the Empire State Building is still the most beautiful scenery in New York in his mind; he claims that there is an old soul living in his body, "My mother taught me that life must be simple"; he also wants to make a short documentary film for everyone to see how he has come all the way…

Another contrast is that he seems gentle and quiet, but in fact he is vigorous. When asked by a reporter from Universal People "if there is any unshakable principle in his work", he replied: "The principle is that I have to see everything before I can go out." For example, for a song, Cai Xukun once flew to South Korea to re-cut it overnight because he was not satisfied with the initial cut of the MV. "The first 10 seconds of intro (prelude), a full 4 hours of cutting". He has a strong desire to control music creation and stage performance.

Perhaps this desire for control comes from insecurity. As an entertainer, he has experienced ups and downs, and he knows that luck is not something that can be controlled and manipulated by humans. If you can’t even control your own work, it is too passive. So he said: "For me, music and stage are free and safe."

(Caption: Cai Xukun and director Dave Meyers at the filming scene of the "Wait Wait Wait" MV in November 2018.)

Cai Xukun said he was most afraid of three things: losing the stage, losing confidence, and losing IKUN (his fan nickname). "I’m not a particularly confident person, but when I have a lot of strength behind me, I will dig out that part of my confidence." One day, to encourage himself, he wrote a letter to himself, including one sentence: "Because I am no longer alone, I am no longer afraid to shine."

A sensitive soul and a determined will, quiet and ambitious, these are two sides of Cai Xukun’s body. Such a personality also allows him to be self-consistent in storms and controversies. Asked by a reporter from Global People how to relieve stress in the whirlpool of the entertainment industry, he replied with a slight joke: "Hold it in."

"I embrace everything, because time will tell," he said.

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