1905 movie network news On July 22, the 4th Jackie Chan International Action Film Week held a closing ceremony and awards ceremony in Datong.

As the first star to walk the red carpet, Yu Rongguang was dressed in a golden dragon and auspicious cloud Tang suit with extraordinary bearing, and also shared his unforgettable experience of filming an action movie.

Xu Dongmei, as the only girl in the "New Seven Xiaofu", boarded the red carpet. Although she wore fashionable clothes, she still put on a dashing action, and she was very handsome.

"Sisters" of Fatima Sana Shaka and Sanya Mahota, the star of the hit Indian film "Wrestle! Dad," made an elegant appearance on the red carpet, and Sanya Mahota looked exotic in Indian-style clothing.

The famous director Wang Jing also came on behalf of the crew, and the film was also shortlisted for Jackie Chan International Film Week. Director Wang Jing also showed a "Mantis Fist".

Tan Weiwei, a powerful singer, made an elegant appearance in a long white dress, adding charm to the elegance of the tassel + hollow design dress. She also confided that she would bring a song that would explode the audience tonight.

Director Ding Sheng also walked down the aisle in cool black casual clothes. He has worked with Jackie Chan,""Railway Flying Tiger" and many other films, the film directed by him is also one of the participating films this year, whether it can win the award is very exciting.

Liu Chengyu and action director Wu Gang walked down the aisle on behalf of the crew of "Detective Chinatown 2". As a new generation of action actress, Liu Chengyu wore a long black dress to show her graceful figure, and the armor design of the dress was dynamic and chic.

Wu Jing, dressed in a black straight suit and wearing cool black sunglasses, walked down the red carpet handsomely. As the best action actor of the first Jackie Chan International Film Week, Wu Jing came with his work as a director and received five nominations, becoming one of the most popular films tonight.

International singer Zhang Liangying dressed up in a dark V light gray embroidered dress and walked down the red carpet elegantly, with short shoulder-length brown hair, adding sweetness to her sexiness.

"Kung Fu Kid" Shi Xiaolong wore a heroic black suit and stepped on the red carpet of Jackie Chan International Film Week handsomely.

The crew Jiang Luxia walked down the red carpet in a handsome slim black suit. Greeting and signing autographs with fans cordially, she is very affable.

Zhang Jie walked down the aisle to the screams of fans, and the black straight suit made Jie Ge personable.

The first Jackie Chan International Film Week, the winner of the Best Action Newcomer Award, Wang Baoqiang, attended the Jackie Chan International Film Week again with his work "Detective Chinatown 2". Wang Baoqiang, wearing a dark blue suit, is elegant and generous.

Duan Yihong, an elegant and handsome man who has appeared in many action movies, left a deep impression on the audience as he stepped down the aisle.

Yuan De and Yuan Biao joined hands on the red carpet. Both of them have worked with Jackie Chan many times. This time, the Jackie Chan International Action Film Week has made many people look forward to the three of them sharing the stage.

Zhang Lanxin, who has co-starred with Jackie Chan, and Chen Xunqi, who has been a friend of Jackie Chan for many years and is the soundtrack, walked on the red carpet together. Zhang Lanxin wore a long pink sequined suspender dress, which was sweet and elegant; Chen Xunqi wore a black dress and was elegant and handsome.

Jury members Wu Siyuan, Wen Jun, Yang Ziqiong, Lu Chuan, Huang Xiaoming, Bai Baihe and Qian Jiale made a big appearance on the red carpet, causing a climax of the red carpet. The male members of the jury all chose black and blue handsome suits, elegant gentlemen; Yang Ziqiong and Bai Baihe wore dark green and white evening gowns respectively, leaving a beautiful figure on the red carpet.

Hong Jinbao once again attended Jackie Chan International Film Week. Dressed in a black Mao suit, he appeared on the red carpet with his wife.

Jackie Chan made his grand finale appearance, attracting the most enthusiastic cheers from the audience as the spokesperson of Jackie Chan International’s Chinese Kung Fu movies. Jackie Chan greeted fans all the way and couldn’t hide his excitement. In an interview, he said he looked forward to the complete success of tonight’s closing ceremony.

This article is from the WeChat official account:Chaos University (ID: hundun-university)According to Li Shanyou’s lecture notes in February 2020, the author: Li Shanyou (founder of Chaos University), the original title: "You attack to the death, but you can’t fight a department of giants? After Wang Xing cut three knives… | Classic Good Lesson", the header picture comes from: Screenshot of "Flowing Golden Years"

Many start-up company owners like to put the phrase "nothing unexpected, only impossible" on the wall, thinking that as long as you have a great dream, you will be able to achieve it.

But we often overlook that starting a business is for survival, not to die in competition. Competition is just a part of entrepreneurship, and there is no need to force yourself to attack the giants head-on unless it is a last resort.

In the competition, how to use the weak to overcome the strong is the first proposition for everyone. So, how to solve the problem?

In fact, God has left a "back door" for entrepreneurs

Take the horizontal axis as the market and the vertical axis as the technology to draw a simpleValue network model:

There is no doubt that incumbent companies often occupy the best technology, the best customers, and stand in the most dazzling value network – this is the mainstream market. The marginal value network composed of edge markets and edge technologies is often ignored by everyone.

Imagine you are a start-up, into such an existing competition landscape, will choose the mainstream value network, or the edge value network?

In real life, the vast majority of entrepreneurs will enter the mainstream value network market because it looks the most fertile and the least risky. But in fact, the emerging marginal value network is the best window of opportunity for entrepreneurs.

To follow or to destroy?

Going back to the value network model just now, if you choose the mainstream value network, you obviously adopt a follow-along strategy, thinking that you are more courageous than the giants of the mainstream market. If you choose the emerging value network, you adopt a strategy of disruptive innovation.

A common saying is that entrepreneurs feel they are more productive and have better values, so they can win by putting their lives on the line to compete with a division of a large company.

However, if you go outside Alibaba and Tencent buildings at 2 a.m., you will find that these giant companies are still shining brightly at night, with amazing combat effectiveness and efficiency.

So, don’t think it’s good to be diligent. Many times, we are very diligent just to cover up our laziness in thinking. As Wang Xing said, most people are willing to do anything to avoid thinking.

What are the differences between the two strategies?

In "The Innovator’s Dilemma," Christensen studied the 20-year history of disk drives and statistically said,If you compete head-on with the giants, the success rate is only 6%. If you are the first to enter an emerging value net and adopt a disruptive innovation competitive strategy, the success rate will be as high as 37%, a six-fold difference.

So we say,The first law of entrepreneurship is better than better.This is the simplest and most direct explanation of the thinking model of dislocation competition.

There is a line in Good Strategy, Bad Strategy: "For a start-up, it’s not that you don’t have a chance. You have to find areas where your strengths and weaknesses are avoided. Make your strengths longer and your weaknesses less important." This is misplaced competition.

Meituan: Specializing in "chicken ribs", leaving the fat for BAT

Meituan did group buying in the early days, when the first giant in the field of e-commerce was Ali. When I studied the Meituan case, I was very shocked that the first consideration of Wang Xing’s entrepreneurship in 2010 was how to compete with Ali.

He has successively proposed two theories of dislocation competition:

Four vertical and three horizontal

Wang Xing said that there are four areas in the Internet: information, communication, entertainment, and business.

In the Web 1.0 search era, there are giants in these fields, such as Baidu in information, Tencent in communication, Shanda in entertainment, and Alibaba in business. Therefore, he must go to the Web 2.0 era to find opportunities.

In the era of Web 2.0 social media, the giants in the information field include Sina Weibo, Renren in communication, and Kaixin001.com in entertainment. Is there any opportunity in business? Therefore, in this field, he made Meituan group buying against Ali, which is the positioning of 2010.

AB classification

In competition, we often have the illusion that the giants stand in front of us like mountains, so that you see the ecosystem where the giants are located as all possibilities. In fact, this is a huge illusion.

For example, most e-commerce companies are eyeing Ali to compete. But Meituan put forward a theory called AB classification:

First of all, based on whether supply and performance are online, we make a cross-cutting knife. Supply and performance are Tencent (Category A) online, and Ali is offline(Category B)…

In category B, there is a more beautiful second knife: Ali is a physical e-commerce, and there is another possibility besides physical e-commerce that is a life service e-commerce. For example, takeaway is a life service e-commerce, and selling books, home appliances, and clothes is a physical e-commerce.

This knife is very beautiful. Most people limit e-commerce to the field of physical goods because Ali has done physical e-commerce. But Meituan cut this second knife, allowing you to see a completely different world.

In life service e-commerce, there is also a third knife: off-site life service e-commerce and local life service e-commerce.

Wang Xing’s analysis is very interesting, saying why do life service e-commerce instead of physical e-commerce? Because if you compete directly with Ali’s Juhuasuan, you have to have logistics, which is a very high cost for the start-up company.

Second, life service e-commerce is a non-standard product, a dirty and messy hard work, with low gross profit, so giants often disdain to do it. Meituan Wang Huiwen said:

"We have fallen in love with low-value things. How can BAT be interested in something that is not very profitable, difficult and slow. We specialize in chicken ribs and leave fat to BAT."

Looking back, what are the choices of other group buying websites at the same time? In 2010 and 2011, 58% of companies chose physical e-commerce. They were not killed by Meituan, but by Ali Juhuasuan.

In 16 years, Caijing interviewed Wang Xingshi and asked: Did the emergence of Meituan and Didi bring changes to the original BAT-led Internet order?

Wang Xing said: The law of competition in the Internet field has not fundamentally changed. It is not to squeeze out the original people in the original field, but to expand the new battlefield, and new players occupy the new battlefield. Innovation is always on the edge.

Wang Xing’s words are very wonderful. This is the power of the marginal value network.Innovation is always on the periphery.If you can’t see perfection, it’s because you’re too close to the picture.

Theory, is it really useful? "After being killed by the giant, I was reborn in a dislocation"

Many people ask me, Professor, Meituan is a successful giant, so is dislocation competition useful for small businesses? Is it useful for entrepreneurs?

Here, I would like to proudly invite a classmate to tell my story. Her name is Sister Deng, and she has used this theory to lead her company out of weakness and rebirth.

In 2010, I founded ROYMAX.(Wimes)LED company, launched a patented product, Apollo(LED three-sided luminous candle light), the turnover of single products reached 10 million.

But soon, the giant entered the market and beat our 68 yuan product with a 9.9 yuan congeneric product, causing our sales to plummet by 70% and being crushed by the giant.

Almost overnight, my ten-year savings were wiped out. Why is it that I am obviously different, but still being crushed by the giants?

On an occasional occasion, I learned the theory of "misplaced competition" and understood: "The difference is the difference between different value networks. The difference between the same value network is only better.

So, we started again, re-analyzed the market, positioned ourselves, and did succulent plant lighting and Jedi rebirth. How did you do it?

rough cut market

First look at the LED category map, divided into general lighting, medical lighting, agricultural lighting, and special lighting.

At that time, general lighting was already a red ocean market. Medical lighting was all for hospitals, and we couldn’t reach it in terms of professional technology. Special lighting refers to the aviation, aerospace, and marine fields, and it was difficult for us to enter the market. But there is still one area left, and we seem to have a chance – agricultural lighting.

Slice niche

Then we can divide the agricultural planting lights into breeding lighting and planting lighting. Aquaculture lighting because I was not familiar with it at the time, I couldn’t do it.

Planting lighting giants mainly serve B-end users, and Philips has launched a comprehensive solution that has eaten up this market.　

It can be seen that the opportunity can only be found at the C end. The C end requires flower and fruit lighting and succulent lighting. Because of the wide variety of colors, flowers need to be matched by many different spectra. At that time, our resources were insufficient, so we had to give up.

The pain point of succulent plants is the slow growth cycle and single color, which can be satisfied by our products. And in this field, compared with giants, as a start-up company, we have structural advantages: flexible market, online and offline simultaneous operation; startups with few personnel and efficient organization; product iteration speed is very fast.　

Through layers of analysis, we finally found the edge industry that this giant could not see, see, or do – succulent lighting, competing in a dislocation.

In the end, we occupied 60% of the market share, and the 18-year turnover exceeded 50 million, becoming a leading enterprise in the field of Taobao and Tmall horticultural lighting.

This is the power of the theory of misplaced competition, and by applying it, I can make change happen in the present moment.

Summary: Better than better, better than different

In an environment where leading companies have established a dominant advantage, any me too product will be reduced to chicken ribs. Don’t exaggerate your execution, don’t exaggerate your efforts, and don’t exaggerate your efficiency. The efforts and efficiency of today’s giants are much greater than ours, which is unimaginable.

Therefore, entrepreneurs need to keep in mind the misplaced competition model of "better than different".

The dislocation competition is not to be weak, but to make the chessboard bigger. To make the chessboard bigger, not in the same plane, but after the breakdown, it becomes a higher dimension and becomes bigger in a higher dimension.

This article is from the WeChat official account:Chaos University (ID: hundun-university)According to Li Shanyou’s lecture notes in February 2020, the author: Li Shanyou (founder of Chaos University)

　　Recently, Changan Automobile and Huawei signed an "Investment Cooperation Memorandum" in Shenzhen. Xu Zhijun, chairperson of Huawei, Yu Chengdong, executive director of Huawei and chairperson of BU Intelligent Vehicle Solutions, and Zhu Huarong, chairperson of Changan Automobile, attended the event. According to industry analysts, the cooperation between the two parties will further release technological benefits for the domestic automotive industry, and Avita, as a smart model jointly built by the two parties, may enjoy priority to empower.

　　After all, the reason why Avita, as an emerging smart car brand, can quickly make a name for itself in the domestic market is inseparable from Changan Automobile, Huawei, and Ningde Times, which respectively empower Avita Technology in the fields of vehicle research and development, smart car solutions, and smart energy ecology. Take Avita’s two flagship models as an example, Avita 11 is fully equipped with HI Huawei full-stack smart car solutions, and with strong strength, it has become the world’s first car brand to reach Mount Everest with intelligent driving. The subsequent iteration of Avita 12 is a new benchmark for global luxury smart electric vehicles.

　　According to the official data released by Avita, in November this year, Avita 11 delivered a total of 4,080 units, and at the same time, sales are also steadily increasing. And Avita 12, which went on sale on November 10, orders exceeded 20,000 units in November, and mass deliveries are about to start. At the same time, Avita launched its two flagship models in the Thai market to show overseas fans the charm of China’s intelligent luxury, and its overseas strategy is steadily advancing.

　　From the "Memorandum of Investment Cooperation" signed by Changan Automobile and Huawei in Shenzhen, Huawei plans to integrate the core technologies and resources of the smart car solutions business into the new company. Changan Automobile and related parties will intend to invest in the company and jointly support the company’s future development with Huawei. The new company of Huawei’s car BU business will continue to serve customers with high quality, and work with partners to promote the innovation and leadership of smart car technology and promote the prosperity and development of the automotive industry.

　　From the perspective of the shareholding structure of the new Huawei Car BU company, Changan Automobile, as the only shareholder at present, has a relatively large say in the new company. Furthermore, based on the previous experience in building the Avita brand, the deep coordination and strategic cooperation between Changan Automobile and Huawei this time will be a further innovation and sublimation of the CHN model. Next, the new Huawei Car BU company is likely to tilt more core technologies to Avita, help its existing models OTA upgrade, and empower new smart driving models.

　　Next, Avita will use the technology of Changan Automobile and Huawei to create a more user-friendly smart travel experience for the majority of users, and at the same time set an example to show the world the smart driving strength of China’s own brands.

　　　 Movie Network News(Photo/Qian Jia’s memoir/Li Chao) On December 11, the film held a "final blow" press conference in Beijing, and Jackie Chan attended with the stars Yao Xingtong, Zhang Lanxin, Bai Luna, Liao Fan and Liu Chengjun. Jackie Chan, who has won the Guinness World Record for performing the most stunts, revealed that although he was also very scared during the shooting of the volcano jumping scene, he still stood in front of the camera when he saw a big rock flying over, and he said that even if he died, he would like to be a hero. At the end of the film, Jackie Chan’s brother’s beloved wife Lin Fengjiao appeared in surprise. In this regard, Jackie Chan said that for these short shots, he begged Lin Fengjiao for a whole year.

58-Year-old kung fu superstar jumps over volcano, Jackie Chan: Die like a hero

　　　 Jackie Chan, who is 58 years old this year, has performed a lot of extremely dangerous and difficult moves for the audience in "Zodiac". Not long ago, he broke the Guinness World Record for "most stunts". Jackie Chan admitted that looking back on the dangerous scenes he had shot, he was also very scared at the time. "Today I broke my hand, tomorrow I broke my foot, and I can cut my head at every turn. I can get through it safely, but every morning I wake up and ask myself, will I be so lucky every time? Bruce Lee died after a few scenes, but he left a very bright image. I also want to leave a bright image, but I am not willing to die. It is better to leave a way out for myself and tell everyone that I will never make such a life-saving movie again."

　　　 "It was too dangerous. I was going to roll down from the top of the volcano with iron ore in my eyes. Before I took the picture, I asked them, when was the last volcanic eruption? They said it was ten years ago. I mean, I wouldn’t have caught up with it so coincidentally. Once I saw a big rock floating over, and they were all shouting: Big brother! Go away! I stood in front of the camera very calmly and smartly, because even if I die, I will die like a hero."

Next page: Shu Qi and Wu Yanzu made cameos, Jackie Chan begged for a year to make Lin Fengjiao play

The original title: A summary of new games that sold millions on Steam in 2016

　　There are still 3 days to end in 2016. Recently, foreign media checked through SteamSpy what are the games that sold 1 million in 2016. Before announcing the game, let’s say that this investigation does not count free games and remastered games that provide free upgrades. In addition, games that landed on Steam Early Access in 2014 or 2015 and were officially released this year will not be included.

　　Game Sales Ranking

　　Game Sales Ranking

　　But in terms of sales, it seems that "H1Z1: Killing King" is the best-selling new game on Steam in 2016. The Steam version sold more than 3 million sets, and the game first landed on Steam on February 17. The second place is the indie game "Stardew Valley Story". The game landed on Steam in February, and as of now, it has sold almost 2 million sets (1.89 million).

　　In third place is the multiplayer (4v1) horror game "Dead by Dawn", which sold around 1.45 million. Judging from Tieba and live broadcasts, this game seems to be relatively popular in China. As for 3A games, the games on the list include "Doom 4" (1.45 million), "Civilization 6" (1.43 million), "Dark Souls 3" (1.23 million), "Tomb Raider: Rise" (1.23 million), "The Division Lockdown" (1.02 million), "UFO 2" (1.08 million) and "Warhammer: Total War" (1.03 million).

　　Game Sales Ranking

　　Game Sales Ranking

　　Most of the games on the list were released in the first half of 2016 (except for Civilization 6, which was released in October), and the masterpieces released in October and November were not on the list. Watchdog 2 is only a month away from now, and it must be difficult to sell millions, but according to SteamSpy statistics, the current sales are around 190,000. For 3A games, I don’t know if Ubisoft can accept it?

　　In addition, the "Dishonored 2" released on November 11 currently sells about 320,000 Steam, while the "Call of Duty 13" released on November 3 sells about 260,000 Steam.

　

During the "golden age" of Hong Kong cinema in the mid-1970s and early 1990s, more than a dozen film crews started work at the same time every day in this small city on the southern coast of China. Pretty boys and beautiful women from Hong Kong’s wireless artist training class came together and set up scenes among the various crews. Film and television companies such as Golden Harvest, Shaw’s and New Art City invested heavily in digging up and cultivating newcomers to compete in the entertainment industry. This also contributed to the miracle that Hong Kong films produced more than 200 films a year in the 1980s.

That golden age of Hong Kong cinema gave birth to countless movie superstars. They may be as good-looking as Chow Yun-fat, Andy Lau, and Tony Leung Chaowei, and their acting skills are first-class, becoming hot A-list actors. Or as daring as Samuel Hung, Jackie Chan, Yuan Biao, and Yuan Hua, who sacrificed their lives to complete eye-catching stunts and become action superstars.

However, those who can write, direct, and act, and are unique in artistic expression, can create a personal style, and even find a way to break out of a school of film, I think Xingye is one of the best.

The nonsensical style of "Zhou’s comedy" he pioneered and his special attention to the subject matter of the little people are enough to secure him the top spot in Chinese comedy, and it is no exaggeration to call it "Asian Jim Carrey".

Today, let’s talk about the most outstanding work of Xing Ye in the 21st century so far – "Kung Fu"

First, the self-cultivation of "little people"

The story of "Kung Fu" still follows the tradition of Xing Ye’s "little person narrative", telling the story of the 1940s Shanghai, when A Xing, a street gangster who has been bullied since childhood, tried to get ahead by pretending to be the "Axe Gang" and extorting in the "Pig Cage City". As a result, he attracted the real "Axe Gang" forces.

The unexpected invasion of the gangster forces disturbed the quiet life in the slum, and also disturbed the four peerless kung fu masters who were entrenched here – the inheritors of the Gorang Bagua Band, the Hong Family’s Iron Wire Fist and the Shaolin 12th Road Tan Leg.

The gangsters were naturally no match for the descendants of the divine arts, but the arrogant Axe Gang boss, Brother Kun, was unwilling to stop, so he used the gang’s power to invite peerless experts to try to level the "Pig Cage City" in one fell swoop. Every attack by Brother Kun would stir up more "masters" hidden in the secular world in this unsightly small pool. Until, Brother Kun used his head to sacrifice the ultimate killing king Huoyun Evil God, and his opponent was the little rascal A Xing who caused this disturbance.

Lord Xing wrote, directed and acted himself, focusing the guide tube on the little character A Xing, making him a witness and key participant in the contest between the "evil forces" and the "pig cage city". Every turn in the battle between the two sides was caused by A Xing’s inadvertent speculation.

The first time was when he saw that he was going to be beaten by the residents of the city, so he had to learn the way the Axe Gang used fireworks to call people and threw a cannon fight. As a result, it just blew up the head of the leader of the Axe Gang passing by the wall. Then the villain complained first and blamed the residents of the city, which caused a conflict between the two forces.

The second turning point was that Ah Xing, with an incomparable desire to get ahead, put down all his courtesy and shame to join the Axe Gang. As a result, the first task he received was to rescue the great devil Fire Cloud Evil God from the mental hospital.

Xing clearly knew that his actions were wrong, but he seemed to have been carried away by the desire to become famous. As a result, with the release of the Fire Cloud Evil God, an uncontrolled force of destruction swept through the entire Axe Gang and the city.

The third turning point was when the charterer and the charterer in the base camp of the Axe Gang faced off against the three masters who were entangled with each other, and A Xing chose to use a wooden stick to beat the Fire Cloud Evil God.

This time, the little gangster Ah Xing finally stood on the side of justice. But this also caused the evil god of fire clouds to go berserk directly, breaking Ah Xing’s meridians with a fist, and his life was hanging by a thread. It was precisely because of his walk through the gate of hell that Ah Xing’s potential as a "martial arts genius" was completely exploded.

It can be said that in the first half of the film, Ah Xing has always been a gangster who makes a living by picking locks and speculating. For fame and fortune, he can join gangs, bully civilians, and even rob a girl who buys candy.

But in the end, he was just a small person, without noble virtue or the ferocity of a big traitor, between good and evil. He did not dare to kill, set fire, or rape. After being bitten by a snake, he had to hide in the traffic light box and silently digest the pain.

But it was after a series of setbacks and tribulations that Ah Xing finally realized how precious the opportunity to "be a good person" was, and how despicable it was to be self-deprecating on the old road of a gangster. Therefore, the moment he completed the good and evil decision, the potential hidden in his body also fully exploded.

Eight kung fu stunts, combining Chinese martial arts

Since the movie is called "Kung Fu", the core element of the story is naturally Chinese martial arts. In the "imagined China" in Jin Yong and Gu Long’s martial arts novels, Chinese martial arts can be said to have a long history and many branches. The kung fu of Shaolin, Wudang, Emei, Beggar Gang, and Tai Chi schools have their own strengths and weaknesses, and together they have painted the world of pleasure, enmity, swords, light and shadows.

On the one hand, Xing Ye’s "Kung Fu" continues the tradition of Hong Kong martial arts novels, and on the other hand, it inherits the mantle of Hong Kong martial arts films and kung fu films. The eight kung fu that appear in it can be said to be both a reinterpretation of traditional Chinese kung fu and a tribute to Hong Kong classic kung fu films. Let’s take a look at it together:

(1) The Tathagata Palm

The most invincible kung fu in the film "Tathagata’s Palm" is actually a fiction invented by Hong Kong filmmakers. It first appeared in the Hong Kong film "Tathagata’s Palm" in the last century, and was portrayed as the Buddha created for all living beings. There are ten styles.

At the end of the film, Ah Xing used the ninth form of "Ten Thousand Buddha Dynasty". Later, it was continuously interpreted by people, and the Tathagata Divine Palm became a kind of divine power that interacted with the "Heavenly Remnant Foot".

(2) Toad Gong

"Toad Technique" was a must-kill skill of the Fire Cloud Evil God. He once used this skill to put Ah Xing at a disadvantage.

The toad skill comes from Jin Yong’s martial arts novel. It is the original stunt of Western Poison Ouyang Feng, and later passed on to his righteous son Yang Guo.

Its characteristic is that it is like a toad preying on insects, waiting for an opportunity to move, using static braking, and striking after. When the enemy attacks, it pounces suddenly, concentrating all its internal force on one point and bursting out, killing it in one blow.

(3) (4) Shaolin Nanquan North Leg – "Hongquan" and "Tan Leg"

The tailors and laborers who live in seclusion in the Kowloon walled city in the film are the descendants of Hong Quan and Tan Ju respectively. Hong Quan was pioneered by Hong Xiguan, a Cantonese from the Qing Dynasty. When he was a teenager, he studied under the Shaolin sect and integrated the kung fu of the North and South Shaolin with his extremely high understanding. He created a school of "Hong Quan" that combines internal and external cultivation, uses both fists and feet, and combines strength and softness.

The person who plays the tailor in the film is Zhao Zhiling, the apprentice of Huang Feihong, and the iron wire boxing he practices is also one of the five battles of Hongquan.

There are many theories about the origin of "Tan leg", including Shaolin Temple in Songshan, Henan, Longtan Temple in Shandong, and many other theories. Later, the Jingwu Association of Huo Yuanjia in Tianjin also taught this kind of kung fu. There is a proverb that goes "If you practice boxing without training your legs, you are like a daredevil". The Tan leg style, with sharp movements, changeable moves, and quick attack and defense, can complement the boxing technique well.

(5) Goro gossip stick

The origin of this stick technique is hidden in the name. The so-called "Goro" refers to Yang Goro, who fought against the Khitan people in the Southern Song Dynasty. When he was defeated in the battle with his father at the Golden Beach, he disguised himself as a monk.

Later, he really went to Mount Wutai to cut his hair and become a monk, and changed the Yang family’s marksmanship to a stick technique, creating the "Gorang Bagua Stick". The actor who plays the boss Yang in the film is Dong Zhiping, a Peking Opera martial artist, whose gun and stick skills are first-class.

(6) Tai Chi

This can be said to be the most well-known kung fu in the film. In the film, the charterer plays "Chen’s Tai Chi" originating from Chenjiagou, Henan. With Taoist Tai Chi and Yin and Yang as the mental method, he pays attention to both internal and external cultivation, combining rigidity and softness, and overcoming rigidity with softness.

Although the chartered public can use a set of superb tai chi to play the six-fingered piano demon in the palm of his hand, he is a "rake ear" and has to swallow his anger and bear the humiliation in the face of his wife’s domestic violence.

(7) The Lion’s Roar

The renter’s Lion’s Roar skill, which is comparable to ultrasonic weapons in the film, is one of Shaolin’s seventy-two stunts. When the power is performed, the qi is first sank in the dantian, and then it spreads for thousands of miles, which can be transmitted for miles. Hearing it, the heart is frightened and the back is cold. As Du Fu said in his poem, "When I suddenly hear the roar of a lion in Hedong, I am at a loss when the cane falls on my hand." Presumably, only a strong and domineering renter can control it freely.

(8) Three-hole Qin Demon – Shaolin Dragon Claw Hand

In the film, the two of the three-hole piano demons stroke a guqin together, the sound of the piano turns into the light of the sword and the shadow of the sword, the lights turn off the grass wherever they go, and the killing is invisible. This kung fu can be regarded as the original of Xingye, which is composed of the six-style fingerings of the guzheng and the Shaolin dragon claws.

Of course, Xing Ye was also inspired by the "Fuqin Style" and "Drum Style" in Jin Yong’s novels, which Zhang Wuji once used in the Shaolin Dragon Gripper.

Three or ten years of preparation only to fulfill the "Kung Fu Dream"

In fact, Xing Ye had wanted to put "Kung Fu" on the stage as early as 2005. One of his original intentions when he set up his own color star company to film "Journey to the West" was to use the money he earned to shoot his dream work – "Kung Fu".

However, the nonsensical style of "Journey to the West" exceeded the upper limit of the audience’s understanding at that time, encountering an unprecedented box office waterloo, which directly led to the bankruptcy of the color star company and the plan to shoot "Kung Fu" was stranded indefinitely.

From "Journey to the West" in 2005 to "Kung Fu" in 2004, Xing Ye also filmed another classic work, "The King of Comedy" in 1999. It can be said that these three works, separated by five years from each other, together form the "Iron Triangle" of Zhou’s comedy across the centuries at a very high level.

Looking back now, in fact, the box office failure of "Journey to the West" at that time was not necessarily a bad thing. It was with the precipitation and tempering of the next ten years that Xingye was able to polish the script and works to such an exquisite level.

Moreover, based on the special effects level of the 1990s to shoot kung fu, the final scene of A Xing’s group fighting the Axe Gang and the Tathagata’s palm defeating the Fire Cloud Evil God would definitely be very simple, difficult to achieve the desired effect, and unable to perfectly interpret Xing Ye’s understanding of kung fu.

As we all know, there have been many revelations about the iPhone 16 series long before the release of the iPhone 15 series. In line with the principle of "bold assumptions, careful verification", we will still learn about predictions or revelations about new models to see what new things Apple may do next year.

Recently, Haitong International Securities analyst Jeff Pu revealed some details about the iPhone 16 Pro. He introduced,The device will feature a faster 5G modem, Wi-Fi 7, and a new ultra-wide-angle lens at the rear.

In a note to investors, Jeff Pu based his predictions for the iPhone 16 series on his sources in Apple’s supply chain.

He revealed that the size of the new iPhone will be 0.2 inches larger than the current 6.1 inches and 6.7 inches, that is, the standard version iPhone 16 and iPhone 16 Pro will increase to 6.3 inches, and the larger iPhone 16 Plus and Pro Max models will become 6.9 inches – In contrast, Huawei Mate 60 Pro is 6.82 inches in size.

Coincidentally, Tianfeng International industry analyst Guo Mingxuan and DSCC CEO Ross Young have reported that iPhone 16 series will be larger in size.

And thanks to the larger fuselage size,Apple will be able to carry the same quadruple prism periscope head as the iPhone 15 Pro Max on the relatively small iPhone 16 Pro model, and will finally support 5x optical zoom.

Jeff Pu emphasized that both the iPhone 16 Pro and Pro Max will feature 12 million-pixel quadrilateral prism periscope heads for better zoom.

But in this way, the more widely applicable triple telephoto seems to be gone. If Apple still maintains the 3-lens module, the lack of 3x optical telephoto becomes a loss.

Jeff Pu said in the report that Apple plans to upgrade the super wide-angle lens for the Pro series models, and this lens has not been moved since iPhone 13 Pro.

The ultra-wide-angle lens on the iPhone 16 Pro series will use 48 million pixel sensor, a huge leap over the current 12 million pixels. Better ultra-wide-angle quality can also improve the utilization rate of ultra-wide angle to some extent.

Apple’s A-series chips have changed this year, and the appearance of the A17 Pro has changed the next naming rules. Not surprisingly, the iPhone 16 Pro will be equipped with a new A18 Pro chip, built on the same 3nm process as the A17 Pro. The memory is still estimated to be 8GB.

It is worth noting that iPhone 16 Pro changes in terms of connectivity, whether it is Wi-Fi or 5G, iPhone 16 Pro will be upgraded. Jeff Pu speculates that the new iPhone will be equipped with a Qualcomm Snapdragon X75 modem, which can achieve 5G download speeds of up to 7.5 Gbps.

While the iPhone 15 Pro was the first to introduce support for WiFi 6E, next year’s iPhone Pro will likely feature WiFi 7. The latest Wi-Fi standard has speeds of up to 46 Gbps, four times that of WiFi 6.

But support is support. If you want to enjoy the speed of WiFi 7, you also need the corresponding network speed and router, and WiFi 6 routers are not yet popular… I can only say that in the future, it is no problem to use the mobile phone for two more years.

Jeff Pu also predicted the standard iPhone 16. He said that the iPhone 16 will still use a dual-camera module, and the ultra-wide-angle lens will retain 12 million pixel sensor, but will not support macro function.

iPhone 16 standard model should be the A17 didn’t run, after all, to pull the gap with the A17 Pro. The good news is that the memory is 8GB, but the 5G modem will not be upgraded. In terms of connectivity, the iPhone 16 and iPhone 16 Plus are also finer – they will support WiFi 6E, not WiFi 7.

The above information is an early reference, Apple is expected to launch iPhone 16 series in September next year, the future we will continue to pay attention to Apple and the new iPhone.

Apple launches a new iPhone every year, and we haven’t seen a refreshing update on the iPhone in years – oh, the last one was called "Dynamic Island". Many users and fans of competing products expressed dissatisfaction and ridicule at these small fixes.

Apple does not tweak new iPhone every year, but it does upgrade. In a recent interview with Brut., Apple CEO Tim Cook answered the question "Is it necessary to launch a new iPhone every year?"

"I think it’s a great thing to have a iPhone every year for people who want it," he said. Apple promotes the practice of users trading in old phones for new ones. So if the phone still works, Apple resells it (recycles it).

If it doesn’t work, Apple has a way to disassemble it and recycle the material to make new iPhone. This is also in line with Apple’s environmental values, although the idea of releasing iPhone annually seems to contradict environmental sensitivity.

But Cook believes that Apple is committed to maximizing the value of older iPhone. iPhone 13 Pro series is still the most worth buying iPhone model in the past 5 years, if iPhone 16 Pro series still has no upgrades, then I may still retain that view.

Text/Wang Fangjie

With a swipe of the camera, Xu Jiayin appeared on the CCTV news screen, which was a report on the 2017 BRICS Business Forum. Xu Jiayin, wearing a red tie, sat in the first row behind the dignitaries, directly behind the top government. Obviously, this is not a position that ordinary entrepreneurs can get. In addition to the chairperson of the board of directors of China Evergrande, Xu Jiayin is also a member of the Standing Committee of the National Committee of the Chinese People’s Political Consultative Conference.

Mr. Xu’s political status has kept him very busy. On his public itinerary, he attended a meeting of the Standing Committee of the Chinese People’s Political Consultative Conference in Beijing before going to Xiamen for the BRICS meeting. Before that, he attended a "symposium on private enterprises studying and implementing the spirit of the National Financial Work Conference" held by the All-China Federation of Industry and Commerce. Only, he did not attend the half-year performance report of China Evergrande (03333.HK).

Originally, Xu Jiayin could have received a lot of congratulations at the half-year performance meeting. In addition to China Evergrande’s best performance in history, he himself surpassed Wang Jianlin to become the richest man in China’s real estate in July this year. As China Evergrande’s share price rises further, according to the latest data from Forbes, Xu Jiayin is the new richest man in China at a price of 39.10 billion US dollars, slightly higher than the second-place Pony Ma and the third-place Jack Ma.

It’s not that Xu Jiayin has never been the richest man. As early as 2009, the day China Evergrande went public, his net worth reached the top of China. But year after year, Evergrande has been playing the "game" of high debt and high leverage, with capital markets ranging from novelty to boredom to worry, and institutions like Citron shorting. According to the calculation of Xia Haijun, the president of China Evergrande, China Evergrande’s current price-to-earnings ratio is only 4-5 times, about half that of mainland real estate companies. "Evergrande’s stock is still far from reaching the right position," Xia Haijun said.

Since the beginning of this year, China Evergrande has started to deleverage significantly, and at the same time vigorously promoted Evergrande Real Estate’s backdoor listing in class A shares. Under the stimulus of multiple positive factors, the capital markets have expressed their support with practical actions. The company opened at HK $5.04 on January 3, 2017 and closed at HK $28.15 at noon on September 15. Xu Jiayin also once again topped the list of China’s richest people.

However, for a mature entrepreneur, the status of the richest person is no longer of great significance, just like the scale of a leading company. Xu Jiayin and Evergrande’s management need to continue to face the problem of how to keep a giant ship within a safe boundary.

A keen sense of smell

In a fashionable phrase, Xu Jiayin lacks freestyle. In the real estate circle, Sun Hongbin wears T-shirts and sneakers, and usually scolds the Three Character Classic when he is in a hurry. He is an "upright BOY"; Wang Jianlin roars at the company’s annual meeting that he has nothing like a "rock old cannon"; although Wang Shi is full of bourgeois delicacy, he will also be angry and become a beauty. Whether the reporter is in close contact or the public can feel the vividness of these characters through the computer screen. But Xu Jiayin is serious and serious. He is like a "veteran cadre" who is surrounded. You look at him, he looks at you, and they are separated by several layers.

But employees at China Evergrande are used to "the boss is such an old-fashioned person." They told reporters that the billionaire had not had access to a smartphone until recent years. The owner of a media advertising agency brought up a story in which Evergrande people approached them years ago to include a single page on Sina Finance’s Hong Kong stock channel, because the boss only used Sina Finance to watch stocks.

Xu Jiayin, a veteran cadre, is different from Wang Shi – "he will not get involved in politics in this life and the next", and different from Wang Jianlin – "close to the government and away from politics". He is very close to politics and well integrated. This of course attracted criticism from short-selling institutions for him. Citron once pointed out that it was very close to the **, but the accusation was ultimately unfounded. The other side of the coin is Xu’s keen grasp of policy. Just a little attention can be found that ** Evergrande’s strategy is almost in sync with the macroeconomic development strategy. The state expands the scale of Evergrande, and the state shrinks the scale of Evergrande.

At this performance meeting, China Evergrande announced a major strategic transformation, from the past scale priority to efficiency priority. To this end, the company adjusted the previous "three highs and one low" development model to "three lows and one high". The so-called "three highs and one low" means high debt, high leverage, high turnover and low cost, while "three lows and one high" means low debt, low leverage, low cost and high turnover. In this regard, Xia Haijun did not shy away: "China Evergrande’s measures are consistent with the country’s policy orientation of reducing debt and deleveraging."

Xu Jiayin was not among the speakers at the "Symposium on Private Enterprises Learning and Implementing the Spirit of the National Financial Work Conference" on August 23. Xu Lejiang, executive vice chairperson of the All-China Federation of Industry and Commerce, who presided over the symposium, named Xu Jiayin to talk about the experience of studying the National Financial Work Conference. Xu Jiayin said that from 2014 to 2016, Evergrande’s income was 130 billion yuan, 200 billion yuan and 370 billion yuan respectively, and this year it is expected to reach 500 billion yuan. Such rapid growth, no matter which enterprise, is basically a "three highs and one low" development model; now after the Central Financial Work Conference, enterprises must change to the "three lows and one high" model. Only in this way can they achieve long-term stable and healthy development of enterprises. Xu Lejiang joked in the exchange that Evergrande’s past development model should actually add a "high risk".

The guidance from the top is very direct, how can Xu Jiayin not hear the strings and know the elegance? In fact, with his keen sense of policy, there is no need for such a direct reminder at all. In the early years, under the background of policy encouragement to go global, many real estate companies adopted aggressive overseas expansion strategies. Now those overseas real estate projects that rely on domestic investors have become a problem for the company’s future, but China Evergrande has not gone abroad. Evergrande made it clear to reporters that Evergrande has no plans to invest overseas. "In the past 21 years, Evergrande has insisted on investing only in China, and has successfully realized the growth of the company in the dividend of China’s rapid economic development. We believe that this dividend is still very large, and Evergrande can continue to make great progress in it."

Of course, in addition to external factors, Evergrande’s slowdown has its own internal logic.

China Evergrande was founded in 1996 as a project that no one else wanted. That year, Vanke’s operating income exceeded 1 billion yuan, and R & F Real Estate’s sales revenue was about 60 million yuan. In the 20 years leading up to 2016, Evergrande has been playing the role of a chaser, from project companies to local companies, then to national companies, and finally became the world’s largest real estate company last year. Xia Haijun believes that to catch up with others, it must scale up. How can a small company overcome the disadvantage of insufficient capital base and achieve leap growth in scale? There is only one way – borrow more money. The money was deposited on the land, and as the value of the land far exceeded the financing cost, Evergrande became the "diamond in the crown".

But Xia Haijun knew that the development model of high debt was unsustainable. After all, the golden age of Chinese real estate had passed, and a large number of small and medium-sized real estate enterprises had disappeared, which showed that the simple and crude way of making money in the past was no longer feasible. The cost of land was getting higher and higher, and if the financing cost continued to rise, enterprises could only work for the government and banks.

China Hengda decided in the next three years, the scale of land reserves negative growth of 5% to 10% per year, to 50 million square meters per year of floor area calculation, about 10 million per year will reduce the land reserves, buy less land debt will decline, profits will be released.

　

This year, China Evergrande handed in the best report card since its listing. Its gross profit and net profit increased by about 200%. Due to the repayment of perpetual bonds, the net profit attributable to the company’s shareholders increased more than 8 times to 18.83 billion yuan. After the results were announced, the research reports of various brokerages concluded that it was "recommended to buy". "Shareholders don’t care how big we are, they only care about how much dividends we pay." Xia Haijun told the truth.

Slow down

Judging from the contract sales in the first half of this year, Evergrande is no longer the country’s leader, although it only took this position last year. In the first six months of this year, Evergrande achieved contract sales of 2440.9 billion yuan, slightly inferior to Country Garden’s 2889.1 billion yuan. "We have been the boss, and it is pointless to focus on this goal after this." Xia Haijun said, but he changed the topic and said: "It is useless to put other people’s rights and interests on your own side." This sentence smells of gunpowder. In the first half of 2017, according to the statistics of equity sales, China Evergrande ranked first in the country’s real estate enterprises, reaching 2291.6 billion yuan, surpassing Country Garden.

"Evergrande will no longer emphasize contract sales first, equity sales first, and profit first." Xia Haijun stressed that in response to this strategic adjustment, Xia said that China Evergrande’s consistent low-cost and high-turnover model will not change. "Real estate is bread, we are chefs, land is flour, and Evergrande took the cheapest flour a few years ago." Xia Haijun is quite proud of this. As China’s largest "landlord", China Evergrande currently has 276 million square meters of land reserves. The original value of this land is only 457.60 billion yuan, and the average floor price is 1,658 yuan/square meter. Of this land, 72.6% is located in first- and second-tier cities, and 27.4% is located in third-tier cities. It is well known that since the beginning of last year, China’s real estate market has started a new round of upward cycle, and the price of Evergrande projects has also risen along with the market. According to Xia’s introduction, the average price of Evergrande projects has risen from 8,800 yuan/square meter last year to more than 10,000 yuan/square meter. "The extra 1,200 yuan/square meter is profit," Xia Haijun said.

Xu Jiayin is also a professor of management at his alma mater, Wuhan University of Science and Technology. Many people think this is a false name. After all, Professor Xu studied metallurgy and has never talked about his management methods in public. But when you look closely at this company, you will find that it does have some unique management experience. For example, due to the long management radius of national real estate enterprises, many companies choose to fully delegate power to regional companies. However, China Evergrande adopts a tight group management model. The group directly controls all aspects of the project, planning and design, material supply, bidding, budget and final accounts, project management, quality management, sales, and property delivery. The role of regional companies is only implementation. Of course, this model is difficult to implement. This year, Evergrande Group needs to control and develop more than 8,000 buildings with more than 20 floors at the same time. But this has given birth to Evergrande’s standardized operation. In Xia Haijun’s opinion, no real estate company can surpass Evergrande in this regard. It has only three product lines, with a 5% share of high-end series – Evergrande Washington, a 70% share of rigid demand product series – Evergrande Oasis, Evergrande Yayuan, etc., and a 25% share of tourist real estate series – Evergrande Jinbi World. These products are distributed in 223 cities across the country, but each real estate with the same name looks almost identical.

Evergrande also has a unique management model, which Xu Jiayin regards as a magic weapon for maintaining long-term high growth – target plan management. "In management, usually target management and plan management are two separate chapters, Evergrande combines the two, and Evergrande’s plans are all targeted," Xu Jiayin said in an internal speech at the beginning of this year.

In Hengda Group, there is a unique department in the real estate industry – the management and supervision center. At first, there were only 10 people in this department, but now there are nearly 1,000 people, and the regional companies also have comprehensive planning departments. The two departments have formed a multi-level project plan management system, which is mainly responsible for maintaining the high-speed turnover of project development. According to Hengda, the company has detailed control over the project plan to every week, ensuring that the opening sales are opened within half a year after the land is acquired. Unless there is a serious force majeure, the opening time is a dead order.

Evergrande is about to change the development model of high leverage and high debt. Before this year, few people could say how much money Evergrande had borrowed because of its high perpetual debt. According to the 2016 annual report, the net profit attributable to the holders of perpetual debt exceeded that attributed to the shareholders of the company. It was not until early July, when Evergrande announced that it had redeemed all perpetual bonds in June, that people learned that the size of this "hidden debt" was 112.90 billion yuan, and its disappearance caused China Evergrande’s full-scale net debt ratio (including perpetual bonds) to be sharply halved.

It is undeniable that China Evergrande is still a highly leveraged company, which may even be considered abnormally high by Xia Haijun himself. Its net debt ratio is 240%. Xia Haijun said that the net debt ratio will be reduced to 140% in one year, 100% in two years, and 70% in three years. After that, China Evergrande will maintain such a "normal company" debt ratio.

The Road Ahead

In fact, Evergrande’s net profit in the first half of the year could have been even higher. The company sold its stake in Vanke to Shenzhen Metro at a very low price, losing 7 billion yuan. Of course, as Xu Jiayin said, "all things are pleasant things to do". As we all know, Evergrande Real Estate Group is advancing the plan of backdoor Shenshenfang, and the group headquarters has also been relocated to Shenzhen. Xia Haijun revealed that the appraisal agency is revaluing Evergrande Real Estate’s land assets, and the price after the revaluation of the assets will determine the valuation of Evergrande Real Estate when it goes public. The relevant work is going very smoothly, and the company will soon welcome the third round of strategic investors. The scale of this round of financing is between 30 billion and 50 billion yuan. After the financing is completed, Hengda Real Estate will formally submit a statement to the Securities Supervision Commission.

Of course, there are many people who want to participate in the business of China’s largest landowner, and Evergrande Real Estate has the active option. Its shareholder list is shining, including CITIC, Zhongrong, CEFC, Shenzhen Industry Group, Shandong Expressway, Shenzhen Guangtian, etc. All are powerful central enterprises, state-owned enterprises, large Financial Institution Groups and strategic partners.

It is worth noting that the backdoor listing of class A shares is Evergrande Real Estate Group, while China Evergrande already owns four major sectors: real estate, finance, tourism and health. In recent years, China Evergrande has been trying to diversify. It has successively "fought" FMCG and finance, but the FMCG business was eventually divested, and the financial business was affected by policy changes. Now, tourism, which is in line with the direction of expanding domestic demand and upgrading consumption, is Evergrande’s key direction.

In 2016, the "Analysis Report on the Development Model and Investment Strategic Planning of China’s Theme Park Industry" released by the Prospective Industry Research Institute pointed out that 70% of domestic theme parks are in a state of loss, 20% are flat, and only 10% are profitable. About 150 billion yuan of funds are tied up in theme park investment. This situation can also be seen in the transaction between Wanda and Sunac. According to the original transaction structure, Wanda plans to sell the Wanda City project according to the registered capital base price, so that the average price of the saleable area of the project is only more than 1,000 yuan/square meter. Such a valuation method inevitably makes people feel that those theme parks that need to be held for a long time are a "big pit".

But Evergrande is also pushing ahead with plans for theme parks, known as Evergrande Children’s World, and suddenly there are 15. In the first quarter, Evergrande Travel Group inspected 28 theme parks around the world and finally selected 33 game projects, which will be 1.5 times the size of Disney.

Evergrande Children’s World will be the only fully indoor theme park in the world, which seems magical. Evergrande may need to build a very large dome, and people will probably fall down the rabbit hole like Alice through the entrance. But these theme parks will consume a huge investment. The investment of Shanghai Disneyland without a roof is 5.50 billion US dollars. China Evergrande has not disclosed the commercial estimates of the theme park project, but Xu Jiayin obviously values Children’s World very much. In January this year, he personally participated in the project planning seminar. Maybe the man with nearly 1.50 trillion assets just wants to create some happiness.

　　　After a wave of Wang fried, "far ahead" has begun to appear "interlaced" (interlaced like mountains, no) phenomenon. Now, Huawei’s wave of "breaking the sky" has been used in the new M7 Dading gameplay: in early October, Huawei announced the new M7 worth 30,000 yuan Dading rights and interests, and soon made a commitment to the market to delay the delivery of subsidies of 200 yuan/day. On the basis of the order surge, the drainage of "welfare on the top is guaranteed" was formed again. The market continued to be hot, and the cumulative Dading has exceeded 70,000 units in the 45 days of listing! Triggered netizens to ridicule, Huawei just issued "benefits", regardless of their own pressure gameplay, giving the marketing market another lesson.

　

　　Rights and security "together" Huawei is playing heartbeat?

　　For a long time, the official listing of new cars will focus on "welfare" promotions, in order to win good market sales. Huawei has found a new way to stand on the "consumer side" and let the rights and protection of the new M7 go together!

　　In terms of "welfare", Huawei’s new M7 rights and interests: (Time: 10.8-10)

　　① Dading enjoys 5,000 yuan to deduct 8,000 yuan, and the balance is reduced or exempted;

　　② Give away 12,000 yuan worth of inner and outer decoration matching gold;

　　③ Enjoy a matching right worth 15,000 yuan (as described below);

　　Max Smart Driving Edition users can deduct the optional ADS2.0 urban pilot NCA function in equal amounts;

　　Plus rear drive version users can equally choose a technology comfort package worth 15,000 yuan;

　　Users of all models can also choose a combination of rights and interests worth 15,000 yuan (21-inch wheels worth 10,000 yuan and original rear-installed boutiques 3 choose 1)

　

　　Shortly after the release of the 30,000 yuan rights and interests, the care plan for consumers to "back the bottom" was immediately released: Wenjiexin M7 users who completed the big payment before November 30, 2023 (inclusive), the order status on the AITO App from the date of "the delivery plan has been confirmed" to the date of "the vehicle has arrived at the store", if the corresponding waiting period in the table below is exceeded, the cash subsidy for car pickup will be obtained according to the number of days (the date the vehicle has arrived at the store – the date the delivery plan has been confirmed – the waiting period). The overdue subsidy standard is 200 yuan/day, up to 10,000 yuan.

　

　　Two policies have come out one after another, allowing consumers to call "fun", creating a "Mate7 moment" in which the new M7 is set to break the 70,000 in 45 days. Even Yu Chengdong, executive director of Huawei, CEO of end point BG, and chairperson of smart car solutions BU, has to go to the factory to supervise production and quality control. He also personally made a commitment to the market: currently, the Sailis smart factory is working overtime, the entire supply chain has invested more than 1 billion new funds, increased more than 20,000 people, and the new production shifts are 22 hours a day, going all out to ensure delivery! Directly let consumers praise "this wave, stable"!

　　Not only is it smart and safe, but the space is also beyond your imagination

　　After 25 days on the market, 50,000 orders will be broken, 60,000 orders will be broken in a month, and 70,000 orders will be broken in 45 days. Naturally, this splash of orders cannot be achieved solely by "welfare" and "rights and interests". People are increasingly discovering that the new M7 backed by Huawei is not only full of sincerity, but also extraordinary in the fields of intelligence and security. Even regular items such as space and interiors are impressive.

　

　　The length, width and height of the five seats of the new M7 are 5020 × 1945 × 1760mm respectively. Huawei creatively uses the "room acquisition rate" to tell the market that the body size is not equal to the large space, and the effective interior space is the point that needs to be paid attention to. The five seats of the new M7 have the best effective interior space in the same class, and the "room acquisition rate" of 66.3% leads the same class. The length of the car is 3338mm, which is better than the excellent ideal L7 and BMW X5L in the same class. Each position is very spacious. The trunk depth is 1100mm, and the standard volume can reach 686L, which can easily accommodate 12 20-inch boarding boxes. After the second row of seats is reclined and connected to the trunk, the maximum depth is expanded to 2051mm, which can form a loading space of 1619L, easily accommodate 30 20-inch suitcases, and with the 52L storage compartment of the trunk, the ultimate space efficiency meets the loading needs of family cars. At the same time, the new M7 enjoys a more flexible six-seat layout, providing consumers with more car purchase options.

　

　　In terms of seats, the new M7 focuses on family travel scenarios and comprehensively optimizes the driving experience. The five seats are standard with new "marshmallow" seats, 10 layers of comfortable stacked design, and the total thickness of foam is 100mm; the standard four seats are equipped with ventilation, heating and massage functions, each seat is as comfortable as first class. Through Xiaoyi smart assistant, the double-row nap function of the main and co-pilot can be activated by voice. Enjoy six seats with new zero-gravity seats, allowing users to relieve fatigue while riding, as if they were in a space capsule, bringing ultimate comfort and relaxation experience.

　

　　Backed by Huawei, I thought that the product power of the new M7 in the world was far ahead, but after it went on the market, I found that the original Dading gameplay was also unparalleled. In fact, apart from the surface look of the kernel, these "unattainable" all stem from Huawei’s always standing at the starting point of the user, resulting in the popular fried chicken in the automotive circle and the new M7 in the world. At present, all rights and interests are in place, and the opportunity must not be missed. If you are interested in the new M7 in the world, speed up and rush!

　　CCTV NewsIt is the consensus of many car owners to find a surrogate driver after drinking and socializing, but if the surrogate driver is fully responsible for the traffic accident, should the insurance company insured by the owner unconditionally settle the claim? Recently, the Shanghai No. 1 Intermediate People’s Court (hereinafter referred to as the Shanghai No. 1 Intermediate Court) heard a case of subrogation by an insurance company caused by "Internet + surrogate driving". The court ruled that the surrogate driving company should be liable to the insurance company according to law.

　　At 21:33 on October 22, 2014, Mr. Zhou contacted a car service company to provide chauffeur services. At 21:45, the chauffeur Tang arrived at Mr. Zhou’s location. Due to Mr. Zhou’s drinking, his friend Cai signed a "entrusted chauffeur service agreement" (hereinafter referred to as the "agreement") with a car service company. The signature of the "agreement" was stamped with the seal of a car service company.

　　At 21:50, Tang had a traffic accident while driving Mr. Zhou’s vehicle, causing damage to the three vehicles. The traffic police department determined that Tang was fully responsible for the accident. Afterwards, the insurance company that insured Mr. Zhou’s car paid Mr. Zhou 53,300 yuan for the claim, and then obtained the transfer of rights issued by Mr. Zhou, and sued a car service company in court.

　　The insurance company believes that a car service company, as the party providing the driving service, should ensure the safety of the vehicle. Now the company is responsible for the accident and should bear the liability of 53,300 yuan.

　　The court of first instance ruled in favor of all the claims of the insurance company. A car service company refused to accept it and appealed to the Shanghai No. 1 Intermediate Court, requesting that the original judgment be revoked and the original lawsuit request of the insurance company be rejected. An auto service company appealed that it was only a driver information service platform, an intermediary who provided driver service information to drivers and customers and facilitated the signing of the Agreement between the two parties, and was not a party to the Agreement. The driver-on-behalf relationship occurred between Mr. Zhou and Tang. Even if compensation is required, it should be Tang’s compensation.

　　A car service company also proposed that the "Agreement" has stipulated relevant exemption clauses. For example, Article 12 stipulates that the client should first use vehicle insurance to settle claims. The company only compensates for "the part that falls within the scope of insurance liability but fails to pay", "the increase in insurance premiums in the following year" and "traffic compensation". Article 9 "Traffic accidents caused by non-personnel operations" are not responsible. When the customer logs in to the company platform to register, the company has informed the above exemption content, and the company’s website has also been publicized. When Mr. Zhou placed an order on the same day, the company also sent the relevant terms to Mr. Zhou via SMS. Therefore, the company has fully informed the exemption clause, and the exemption clause is legal and valid, and the company should be exempted accordingly.

　　After the trial, the Shanghai First Intermediate Court held that it was not improper for the insurance company to assert the right of subrogation against an automobile service company based on the contractual relationship between an automobile service company and Mr. Zhou, and the exemption clause was not legally effective because it failed to provide a prompt explanation. An automobile service company should be liable for the losses caused by the traffic accident. Finally, 2nd-round Moderation rejected the appeal and upheld the original judgment.

　　The Shanghai No. 1 Intermediate Court held that an automobile service company affixed the official seal to the "entrusted party" of the Agreement, and Mr. Zhou’s friend Cai signed it at the "customer confirmation". An automobile service company also recognized that Mr. Zhou sent the information that needs to be driven to the company. According to the agreement in the Agreement that "the agreement signed by the accompanying person shall be regarded as signed by the client himself", Mr. Zhou and an automobile service company reached an agreement on the Agreement. The Agreement has come into effect, and the two parties have established a trust contract relationship. An automobile service company is a party to the Agreement. It is not improper for an insurance company to claim the right of subrogation from an automobile service company based on the contractual relationship between an automobile service company and Mr. Zhou. In addition, an automobile service company provides paid driving services, and the designated driver is fully responsible for traffic accidents during the driving process. Therefore, the company is at fault in the performance of the contract and should compensate the client, Mr. Zhou, for his losses.

　　The "Agreement" is a format contract provided by the company, and Article 12 of it is a limitation of one’s own liability. The "Agreement" does not take black or bold methods to draw the attention of the client. The company claims to prompt customers through notifications during website registration and sending text messages, but does not provide evidence to prove it. Therefore, this clause has no legal effect because it fails to fulfill the obligation to prompt and explain. In addition, since the driver Tang is fully responsible for the traffic accident, this case does not fall under Article 9 of the "Agreement". "Therefore, an automobile service company shall be liable for the losses caused by the traffic accident. (CCTV reporter, Li Wenjie)