The weather is getting cooler, and the concerts are still hot. Since the beginning of this year, Mayday, Liu Ruoying, Liang Jingru, Wu Bai, Ren Xianqi, TFboys and other celebrities have started singing in Chongqing, setting off waves of craze. Looking across the country, "Go to a city for a concert" "Spend 500 to buy Wu Bai’s tickets and sing 500 to Wu Bai" and other hot searches have emerged one after another. Next, there are many concerts to be sung, and some venues have been scheduled until 2025…

　　Behind the explosion of the concert is healing, feelings, and the chemical reaction brought about by the release of long-suppressed demand, but with it, there are also chaos such as "unable to grab tickets", "strong real-name system out of shape", "poor singer condition", "fans shouting refund tickets on the spot". What new changes have emerged behind the popularity? When the concert fever enters the second half, how can the traffic become the "retention" of the city?

　　From chasing stars to pursuing "healing" concerts into a collective carnival

　　"I can’t grab it, I can’t grab it at all." This past weekend, Wu Bai started singing in Chongqing. Citizen Hu Lisa is an old fan of Wu Bai and especially wants to participate in the "chorus". Unfortunately, she didn’t get tickets for both games. No matter how many strategies she did before, such as turning off all the programs on her mobile phone and finding the place with the best signal, there were too many people grabbing tickets. "Instead, it was my friend, a passerby fan who got it."

　　More and more "passersby fans" are entering the concert scene, which is a new phenomenon this year. They often don’t chase stars, just to enjoy the atmosphere. "I haven’t seen a concert for three years. This time at the door of my house, I have to arrange it no matter what, and focus on a happy one." After watching the Mayday concert, Chongqing audience Chen Han hurriedly sent a set of photos to Moments, and the happy trip ended successfully.

　　Zheng Xiaolin, a Guangzhou-based spectator, has seen three concerts a month. "It’s really relieving," she said. When she walked into the venue, she saw the crowd dressed up to watch the concert and the smiles on everyone’s faces, she felt "the moment is so good" and instantly forgot all troubles. At the scene, there will also be a certain lyric that makes her chest feel like it was hit, "the resonance is especially strong."

　　Happiness and healing have become high-frequency words for watching concerts. The crowd at concerts can bring a short-term emotional release, and even if they are not chasing stars, people can get healing here. To a certain extent, watching concerts has gradually changed from an internal carnival of fan groups to a collective carnival of public participation.

　　In this regard, Yang Yongfeng, an associate professor at the School of Geography and Tourism of Chongqing Normal University, explained: This is the inevitable result of the concentrated release of market demand for large-scale cultural and entertainment activities after the three-year epidemic. "Previously, people were confined to a small family or unit space, and they had a thirst for inner emotions and group connections, and they needed a leisure method similar to a concert to release and resolve."

　　The market has also captured this mentality of the public. Since the beginning of this year, performance venues across the country have increased the number of performances to "seamless". Take the Mayday Chongqing concert as an example. From September 22 to 24, the Chongqing Olympic Sports Center held three consecutive days and three consecutive games, 120,000 fans flocked to the venues. "After mastering the audience’s love for concerts, the performers have more confidence. It is normal to have dense performances." Yang Yongfeng said that this is the law of the market economy and the need for economic and social development.

　　The audience called out "rollover scene"

　　The concert has frequent negative reviews

　　At the same time as the popularity, there have also been some chaos. Since the second half of the year, many negative news and comments about the concert have been trending. For example, the TFboys Xi’an concert saw a phenomenon of "scalpers" hyping ticket prices. Shortly after the official announcement, the first row of tickets was fried to tens of thousands of yuan. On the day of the concert, there were also conflicts between fan groups over the competition for the support venue.

　　Yang Yongfeng believes that there is a disorder in the ticket management of many concerts, and the emergence of "scalpers" not only damages the rights and interests of consumers, but also directly causes market chaos. Most of the concert audiences are young people, and everyone’s safety awareness is relatively lacking. Emotions are easy to get excited, coupled with the imperfect security mechanism of the organizers, unclear rights and responsibilities, etc., which can easily make the scene lose control.

　　On the other hand, the quality of some concerts has aroused doubts among netizens. At Liang Jingru’s concert in Nanjing, more than one audience member reported encountering "pillar tickets" and the location was occupied; at the Chengdu concert, Xue Zhiqian had to stop halfway due to fever and tonsillitis; Miriam Yang’s Xiamen concert, the 580 yuan ticket seats were so dirty that fans did not dare to sit; Jay Chou’s Tianjin concert was suspected of being trapped in props for 20 minutes; at the Hainan "Diva Night" concert, the audience complained that "the song could not be heard clearly and the sound effect was poor"… In this regard, Yang Yongfeng said that there were many performances, heavy tasks, and after the high-intensity "special forces" performance, the singer would inevitably be in poor condition; the organizers blindly pursued economic interests or the pursuit of scenes, lacked control over the status of the guests, and ignored the audience’s feelings; The equipment was not well maintained, the seating arrangement was unreasonable, and the effect was also reduced. If a concert with the selling point of "star effect + live experience" finally brought such an experience to everyone, it would only consume everyone’s enthusiasm and chill the fans.

　　Go to a city for a concert

　　How to turn traffic into city "retention"

　　Although there are a series of practical problems, it has to be admitted that the intensive holding of concerts has brought real popularity and consumption power to the city.

　　According to the China Performing Arts Association’s observation of the first quarter of this year, one of the new trends in concert ticket sales is that the proportion of consumers who buy tickets to watch performances across cities has increased significantly, with an average cross-city viewing rate exceeding 50%. Industry insiders believe that compared with simple tourism, concerts attract more "gold content". The data also confirms this – before and after the Mayday Chongqing concert, the number of views of Chongqing hotels, restaurants, etc. rose rapidly, and it was difficult to find a room in the hotels around the Olympic Sports Center; TFboys Xi’an concert ticket revenue was 35.76 million yuan, which directly drove 416 million yuan in tourism revenue; Ele.me data shows that on October 12, Jay Chou’s Shanghai concert, the day-on-day ratio of Shanghai supper takeout increased by 24%. " Concerts are comprehensive activities that integrate culture, entertainment, and economy. They have a strong’spillover effect ‘. Not only can they bring in considerable ticket revenue, but they can also gather a large number of passengers in a short period of time, driving the development of transportation, accommodation, catering, tourism, and other industries.

　　It is understood that in July this year, the National Development and Reform Commission issued "Measures for Restoration and Expansion of Consumption", which mentioned that it is necessary to promote entertainment and sports exhibition consumption. The countdown will start in 2023, but the popularity of concerts continues. According to Barley Network data, 129,000 people marked Li Ronghao’s Chongqing concert "want to see", Zhang Huimei’s Chongqing concert reached 271,000 people, Eason Chan’s Chengdu concert 743,000 people were hot to grab, and some popular performance venues have been scheduled to 2025.

　　How can the concert develop in a healthy and orderly manner next, and truly turn the traffic into the city’s "retention"? The first priority is to ensure safety. Yang Yongfeng said that local governments should make advance predictions and responses to problems that may affect safety and stability. The police, enterprises, and the police and the public work closely together to truly establish institutional safety management measures to effectively detect, prevent and reduce hidden dangers from the source.

　　Secondly, organizers should strengthen ticketing management. Yang Yongfeng suggested that large-scale concerts implement a real-name ticket purchase and real-name admission system, and establish a refund mechanism. It is also necessary to plug policy loopholes, squeeze the space for "scalpers" to speculate on tickets, and make "strong real names" real and real, so as to truly solve the problem of concert ticket buying. Guide the fan group to establish correct values and cultivate a healthy star-chasing culture.

　　"After this wave of fast-paced and hot topics, the concert market will gradually stabilize." Yang Yongfeng believes that in the future, concerts should combine local characteristics to promote the integrated development of "people’s livelihood + cultural performance + industry", expand and strengthen the concert industry chain, and extend the huge flow of people it brings to the entire cultural tourism consumption chain such as scenic spots, hotels, restaurants, and shopping, so as to fully release the "spillover effect" of the concert economy.

　　Featured restaurants queue too long and don’t want to wait? Eating too much supper needs stomach-strengthening and digestive tablets? Scenic restaurants are too expensive to eat? More than half of the National Day holiday, big data just released by Ele.me shows that five days before the National Day holiday, more than 529 tourists in Nanjing ordered duck takeaway; orders for takeaway medicine in hotels increased more than ten times year-on-year; takeaway orders from Nanjing libraries exceeded 2,500 orders, there are really many people who are racing against time to learn!

　　Confucius Temple, Drum Tower, and Xuanwu Lake have become the attractions with the most takeaway orders in Nanjing

　　According to data analytics, among tourists from all over the world who visit Nanjing, tourists from Shanghai, Hangzhou and Beijing most like to order takeout in Nanjing. Among the many attractions in Nanjing, Confucius Temple, Drum Tower and Xuanwu Lake have become the most ordered attractions for takeout. Five days before the National Day holiday, more than 529 tourists in Nanjing ordered duck food takeout.

　　It is worth noting that, unlike previous years, the takeaway orders of Nanjing hotels saw a remarkable increase in non-dinner orders. Among them, medical orders increased by 1431% year-on-year, and orders for flowers and green plants increased by 185%.

　　Three days before the National Day holiday, the most expensive takeaway order in Nanjing was as high as 737 yuan, and 25 curry beef brisket sets were ordered. When the warm-hearted Nanjing citizens ordered takeaway, they left 327 orders with the remarks "Happy National Day" and "Celebrate the birthday of the motherland".

　　Five days before the National Day holiday, the library in Nanjing received more than 2,500 orders for takeout. There are really many people who are racing to learn! At the same time, there are also many "strugglers" who are still working hard. In Nanjing, more than 3,300 orders were sent to the traffic police brigade, and 443 orders were sent to the sanitation station and 944 orders were sent to the fire brigade.

　　Ele.me data shows that Nanjing people like to order takeout in Shanghai, Hangzhou and Suzhou when they go out. During this year’s National Day, Nanjing people’s favorite snacks when traveling are Shanghai raw fried, Changsha stinky tofu, and Chongqing hot and sour powder.

　　Word-of-mouth data shows that during the National Day, the order volume of many consumer places increased by more than 100% month-on-month compared with the pre-holiday period. Among them, amusement parks, hot springs, and foot massage have become new choices for leisure gatherings during the National Day holiday of Nanjing citizens this year. The growth rate of orders from these places ranks among the top three in the city.

　　More and more small and medium-sized urban residents

　　The first choice for overseas travel during the festival

　　Feeling fed up with the crowds and crowds at domestic tourist attractions, more and more domestic tourists prefer to travel abroad for the National Day holiday, "I want to take you to Turkey, as well as Tokyo and Paris." According to big data recently released by JD.com, during this year’s National Day holiday, the number of foreign travel tickets and hotel reservations in third- to sixth-tier cities increased rapidly.

　　Statistics show that among the orders booked for international air tickets before the National Day this year, the proportion of first- and second-tier cities has declined compared with last year. At the same time, the proportion of international air tickets bookings in third- to sixth-tier cities has increased by 10 percentage points compared with last year. In terms of the number of international hotel reservations, the proportion of orders from third- to sixth-tier cities has increased by nearly 12 percentage points compared with last year.

　　From the consumption destination data, Japan, South Korea and South East Asia continue to be the top travel destinations for domestic consumers. Seoul, Bangkok, Kuala Lumpur, Osaka, Manila and other tourist cities are ranked at the top of the air ticket booking rankings. In addition to Japan, the popularity of British tourism has also been growing in recent years. London, Liverpool, Manchester and other cities full of British style are also the first choice for some domestic tourists. In addition, Singapore, Russia, New Zealand, Turkey and other tourist countries, due to better infrastructure and local customs, consumption popularity is also increasing year by year.

　　In terms of travel equipment, consumers are also spending a lot of money. In terms of sales, sunscreen products and swimsuits still account for the majority, which also means that islands and beaches are still the first choice for tourists’ travel destination arrangements. With the arrival of the golden autumn season, sales of mountaineering equipment, sports cameras, drones and other equipment have also increased significantly. (Yangzi Evening News/Ziniu News reporter, Xu Xiaofeng)

　　Spring is the best season of the year to plant green and sow green. On February 13, all parts of the province jointly launched the 2023 province-wide promotion of green and beautiful Guangdong ecological construction voluntary tree planting activities. Cadres and masses in various places shoveled soil and supported seedlings for watering. With 100 green and beautiful Guangdong ecological construction demonstration sites in the province as the main places, local tree species such as alpine fir, triangular plum and camphor were widely planted, adding new green to the land of South Guangdong.

　　This year’s event is guided by the "Decision on Deepening Green Beauty Guangdong Ecological Construction" (hereinafter referred to as the "Decision"), with the theme of "Promoting Green Beauty Guangdong Ecological Construction and Promoting Harmonious Coexistence between Man and Nature". A total of 2,453 tree planting points were set up in the province, and five forest chiefs at the provincial, municipal, county, town and village levels participated in the voluntary tree planting activities. The number of people involved in tree planting exceeded 190,000, and the number of trees was over 1 million.

　　Optimize forest stands ? ? Native tree species "play the leading role"

　　Phoenix wood, banyan tree, soil agarwood, iron holly, Shanduying… A large number of native tree species have entered the voluntary tree planting activities, adding green and beauty to Shanwei’s roadside green spaces, scenic spots and parks and other areas. This year, Shanwei will include the "Implementation of Urban and Rural Green Beauty Project to Benefit the People" in the "Ten Practical Things for People’s Livelihoods". It is expected that by the end of this year, 10 forest phase optimization demonstration belts and 11 green beauty Guangdong ecological construction demonstration sites will be completed.

　　Qingyuan Yingde took "bamboo" as the characteristic theme of this voluntary tree planting activity, which is also a pillar industry for enriching the local people. In Yingde, the industry formed around bamboo shoots reached 3.20 billion yuan. With the help of this activity, Qingyuan focused on increasing the planting of evergreen broad-leaved forests, and the city and county jointly planted 66,885 seedlings of various types to continuously optimize the stand and beautiful forest appearance.

　　Continuously improving forest appearance, improving stand quality, and comprehensively and deeply carrying out national voluntary tree planting activities are all key tasks for green and beautiful Guangdong ecological construction put forward in the "Decision", and many prefectures and cities have combined the two. In Yunfu Xinxing Jintai Mountain Forest Park, everyone worked together to plant iron knife wood, golden peach, Hainan red beans, etc., and replanted and interplanted native broad-leaved trees in the existing masson pine pure forest in Jintai Mountain Forest Park. Through the scientific combination of multiple tree species, the internal ecosystem of the forest has become more stable.

　　In the Meizhou Meishe Express Forest Stand Optimization Demonstration Site, newly planted saplings by Meizhou cadres and the masses stand tall in the wind. In the next three years, the demonstration site will achieve an average height of more than 3 meters of forest trees, a preservation rate of more than 85%, and an increase in native broad-leaved trees dominated by precious tree species from 20% to more than 65%. This will achieve accurate improvement in forest quality and a significant increase in the output value of afforestation acres. Effectively solve the problems of single tree species, poor landscape effect, high fire risk coefficient, and high risk of forest diseases and pests. The Meishe Express will be built into a multi-tree, multi-level, and multi-color key landscape corridor out of the city.

　　In the area where the forest facies renovation project of Weiyuan Island Forest Park in Dongguan City is located, party members, cadres and volunteers waved shovels on the mountains to shovel soil and water seedlings. The scene was in full swing, and small saplings suitable for the local soil and climate, such as purple flower wind Suzuki, yellow flower wind Suzuki, camphor trees, iron holly, and yin fragrance, "stood up" on both sides of the hillside. "Today’s voluntary tree planting activity has planted a total of 600 trees. When the trees grow up, the Weiyuan Island forest, which was originally poor in growth and uneven in forest appearance, will form a multi-species, multi-level and multi-color forest ecosystem, further improving the ecological benefits of the forest." The relevant person in charge introduced.

　　Seed recognition, adoption, protection, love, green action

　　Leading cadres, army officers and soldiers, volunteers, student representatives… At the voluntary tree planting site in Sanlingshan National Forest Park, Zhanjiang City, there were busy figures everywhere. On the same day, 10 counties (cities and districts) in Zhanjiang City jointly carried out the voluntary tree planting activity to promote the ecological construction of Green and Beauty Guangdong. According to statistics, the city organized a total of 11 voluntary tree planting sessions, 7523 people participated in the voluntary tree planting, and a total of 63,566 trees were planted.

　　Guangdong’s 21 cities have different populations, areas, and climates. All localities implement the principle of "Seek Truth and Be Pragmatic, Scientific Greening" in the "Decision". There are forestry cities that plant more than 100,000 trees, and some cities that strive for excellence and plant 10,000 saplings. The enthusiasm of the masses for tree planting is not much different in the province.

　　By Moyang Lake, everyone is supporting seedlings and cultivating soil. At the Mini Program, citizens’ enthusiasm for seed adoption is high. Yangjiang continues to broaden the channels for mass participation in the form of "Internet +" seed adoption and adoption this year. Yangjiang, with a population of about 3 million, has participated in voluntary tree planting since "Chuangsen". The number of people who have participated in voluntary tree planting has exceeded 9 million. This year, Yangjiang also adopted some ancient trees for the first time, including plum, neem, stone chestnut, egg flower, longan, camphor tree, blood seal throat, banyan tree and other ancient trees located in parks and villages.

　　Among the participants in the voluntary tree planting in Zhongshan, a group of local entrepreneurs’ representatives stood out. On February 13, they planted 17,000 saplings together with the cadres and masses in Zhongshan. "A tree needs to be cultivated if it wants to grow into a’towering tree ‘. As an enterprise rooted in Zhongshan, we are willing to claim a batch of tree planting tasks, water and maintain it for a long time, and contribute to retaining the green waters and green mountains in Zhongshan," said Zhang Chuanwei, an entrepreneur representative.

　　"What we planted is not only saplings, but also pieces of green hope," said Xu Qingtao, a cadre in Nanxiong Town, Shaoguan, who participated in the tree planting. Although the spring rain still has a trace of coolness, the tree planting site in Nanxiong is in full swing. Everyone formed a group of 3 people and a group of 5 people, and planted 20 mu of saplings in one afternoon. A total of 105 voluntary tree planting activities like this were carried out in Shaoguan, attracting nearly 10,000 people.

　　In Heyuan, many citizens were attracted by the warm atmosphere, donned volunteer vests, and led their children to join the tree planting team. About 117,000 trees were planted in the city that day. Osmanthus, kapok, iron holly, drunken fragrance and smiles and other tree species covered the mountains and plains, connecting the landscape ecology and humanities of Heyuan together. "Green waters and green mountains are becoming Jinshan Yinshan!" Everyone eagerly looked forward to it.

　　Beautify urban and rural areas

　　Sowing green, harvesting hope. In the national reserve forest base of Niu Mian Mountain, Jianqun Village, Jinli Town, Gaoyao District, Zhaoqing, the cadres and masses planted 14,000 trees such as Milao Pai, Acacia blackwood, red cone, Huolinan, and rosewood. "These trees are matched according to the long, medium and short growth cycles to create a broad-leaved mixed forest, and promote the optimization of low-quality and low-efficiency forest stands on both sides of the Xijiang River with points and areas to improve forest appearance," said Ding Jianping, deputy director of the Zhaoqing Forestry Bureau.

　　Standing on Niu Mian Mountain and looking down, the clear water of a bay in the West River winds past; from a distance, the three waters of Foshan on the other side of the river can be faintly seen. Ding Jianping said that considering Niu Mian Mountain is the first scenic line of waterway entering Zhaoqing, the local area will make it the "main venue" for voluntary tree planting in Zhaoqing this year.

　　In this year’s voluntary tree planting activities, many places have combined the national voluntary tree planting activities with the construction of a high-level urban-rural integrated green and beautiful environment, and the high-quality urban-rural green and beautiful ecological environment of "forest and city depend on each other, forest and people blend" has gradually emerged. In Jieyang Puning, citizens planted yellow flower suzuki, purple flower suzuki and kapok at the municipal voluntary tree planting activity point located on the north bank of Lianjiang River. The seedlings were planted along Lianjiang River, which stretched for 4 kilometers. A beautiful picture of "the city is in the forest, the road is in the green, the house is in the garden, and the people are in the scenery" is slowly unfolding.

　　In Shantou, tree planting activities were carried out in the Jufeng Scenic Area of Haojiang District. Cadres, soldiers and volunteers planted Peach, Silver Leaf Acacia, Yellow Flower Wind Suzuki, Bodhi, etc., mostly for viewing flowers and leaves, adding to the creation of a green and beautiful home with scenery in all seasons. After more than 10 years of sewing and inserting green, planting green and replenishing green, the scenic spot has become a good place for citizens and tourists to watch flowers.

　　In the Maoming Open-pit Mine Ecological Park, hundreds of green planters waved their hoes and shovels and planted saplings one by one. Open-pit mines used to be the "scars" of the city in the past, but now they have become an important part of the urban landscape, which shows that green planting has become an "example" action of Maoming. This year, Maoming will also focus on guiding the intensive processing of agarwood, orange, oil tea and other characteristic industries, extending the industrial chain of forest products, and at the same time creating a characteristic route of forest tourism, promoting the construction of forest towns and villages, actively cultivating a new business model of "rural tourism + ecology", exploring the development of forestry carbon sink trading, and enhancing the efficiency of Maoming forest "carbon sink discharge".

　　　From December 13th to 14th, the 2023 China Home Appliance Science and Technology Annual Conference and the High-quality Development Exchange Activity of the Smart Home Appliance Industry were held in Wuhan, Hubei. TCL Air Conditioning and a new generation of air conditioners – TCL Small Blue Wing P7 Fresh Air Conditioning appeared, with a smart health experience upgrade that understands your health, energy conservation, and usage habits better, bringing a new wind to the high-quality development of the industry.

　　According to the introduction, the theme of this conference is "Scientific and technological innovation leads the high-quality development of the home appliance industry", focusing on "green and low-carbon, intelligent home appliances, health and cleanliness, refrigeration, noise reduction, DC flexibility" and other technical directions. Many academicians and authoritative experts and professors in related fields such as intelligence and refrigeration were invited to give special reports.

　　TCL air conditioning breaks the market with high-quality development

　　At the plenary meeting held on the morning of December 13, Chen Shaolin, senior vice president of TCL Industrial and general manager of the Air Conditioning Division, gave a keynote speech entitled "The Road to Breakthrough in the High-quality Development of TCL Air Conditioning".

　　Chen Shaolin pointed out that the challenges from respiratory health, the challenges of high energy consumption and refrigerants to global warming, and the opportunities and challenges of new technologies to the traditional air-conditioning industry are the main challenges facing the development of the current air-conditioning industry. In the face of industrial challenges and changes, it is necessary to use leading strategies to achieve high-quality development, and high-quality development is first and foremost the high-quality development of brands.

　　In order to find a way to break through the high-quality development, TCL Air Conditioning is taking smart health as its value direction, with the brand mission of allowing more people to easily enjoy the healthy and green life brought by the air, and becoming a leading brand in healthy air management, heat pump and thermal energy management that users can trust.

　　In terms of high-end, intelligent and green, TCL air conditioning takes Wuhan intelligent manufacturing base as its foothold, deepens 5G + industrial Internet integration, promotes digital transformation and high-quality development of the industrial chain, and increases efficiency by 40% in the past four years.

　　Leading the new generation of air conditioning technology innovation, TCL air conditioning won the Intelligent Fresh Air Innovation Award

　　On December 10th, TCL Little Blue Wing P7 Fresh Air Conditioning was released in Beijing Water Cube. From Beijing to Wuhan, TCL Little Blue Wing P7 Fresh Air Conditioning has attracted extensive attention from consumers and the industry. At this event, TCL Air Conditioning won the 2023 Intelligent Fresh Air Innovation Award and 6 Excellent Paper Awards for its fresh air air technology innovation, further demonstrating its technological research and development strength as a leading brand of fresh air.

　　According to reports, the TCL small blue wing P7 fresh air conditioner has been fully upgraded from three aspects: health, energy saving and user habits.

　　A new generation of air conditioners, better understand your health. This product upgrades the user’s health from sound comfort, air quality comfort and thermal comfort, achieving 30 dB (A) silent fresh air, air quadruple filtration purification, temperature fluctuation control ± 0.3 ℃ and other experience improvements.

　　A new generation of air conditioners, better understand your energy saving. TCL small blue wing P7 fresh air air conditioner not only saves energy in hardware, but also realizes energy saving in software algorithms, design energy saving, and operation energy saving. Among them, in terms of operation energy saving, the product adopts AI time domain prediction algorithm, which will anticipate the temperature and optimize it in real time, which can avoid excessive dehumidification and excessive cooling, and the energy saving rate can reach up to 40%.

　　A new generation of air conditioners, better understand your usage habits. TCL small blue wing P7 fresh air conditioner is equipped with a high-performance offline voice module, which has a high wake-up rate in the bedroom environment, making voice control freer and more satisfactory. At the same time, it is equipped with a two-wheat control system with sound source positioning function, which can achieve the effect of "wind blowing towards people" or "wind avoiding people blowing".

　　In fact, the TCL small blue wing P7 fresh air air conditioning is the innovation of TCL air conditioning in the fresh air track. At present, TCL air conditioning has seven international leading technologies, including high-efficiency energy-saving silent fresh air technology, heat pump operation energy-saving technology, large fresh air volume and low noise technology, frequency conversion energy-saving technology, smart soft air technology, 60 ° C high temperature and strong cooling technology, and power visualization technology.

　　Industry experts say that the high-quality development and breakup of the air-conditioning industry cannot be separated from the joint promotion of the whole industry. TCL Air Conditioning has focused on the fresh air track, continuously increased investment in technology research and development, and launched a new generation of air conditioners that understand your health, energy conservation, and usage habits better. This has created a path of high-quality development.

During the "golden age" of Hong Kong cinema in the mid-1970s and early 1990s, more than a dozen film crews started work at the same time every day in this small city on the southern coast of China. Pretty boys and beautiful women from Hong Kong’s wireless artist training class came together and set up scenes among the various crews. Film and television companies such as Golden Harvest, Shaw’s and New Art City invested heavily in digging up and cultivating newcomers to compete in the entertainment industry. This also contributed to the miracle that Hong Kong films produced more than 200 films a year in the 1980s.

That golden age of Hong Kong cinema gave birth to countless movie superstars. They may be as good-looking as Chow Yun-fat, Andy Lau, and Tony Leung Chaowei, and their acting skills are first-class, becoming hot A-list actors. Or as daring as Samuel Hung, Jackie Chan, Yuan Biao, and Yuan Hua, who sacrificed their lives to complete eye-catching stunts and become action superstars.

However, those who can write, direct, and act, and are unique in artistic expression, can create a personal style, and even find a way to break out of a school of film, I think Xingye is one of the best.

The nonsensical style of "Zhou’s comedy" he pioneered and his special attention to the subject matter of the little people are enough to secure him the top spot in Chinese comedy, and it is no exaggeration to call it "Asian Jim Carrey".

Today, let’s talk about the most outstanding work of Xing Ye in the 21st century so far – "Kung Fu"

First, the self-cultivation of "little people"

The story of "Kung Fu" still follows the tradition of Xing Ye’s "little person narrative", telling the story of the 1940s Shanghai, when A Xing, a street gangster who has been bullied since childhood, tried to get ahead by pretending to be the "Axe Gang" and extorting in the "Pig Cage City". As a result, he attracted the real "Axe Gang" forces.

The unexpected invasion of the gangster forces disturbed the quiet life in the slum, and also disturbed the four peerless kung fu masters who were entrenched here – the inheritors of the Gorang Bagua Band, the Hong Family’s Iron Wire Fist and the Shaolin 12th Road Tan Leg.

The gangsters were naturally no match for the descendants of the divine arts, but the arrogant Axe Gang boss, Brother Kun, was unwilling to stop, so he used the gang’s power to invite peerless experts to try to level the "Pig Cage City" in one fell swoop. Every attack by Brother Kun would stir up more "masters" hidden in the secular world in this unsightly small pool. Until, Brother Kun used his head to sacrifice the ultimate killing king Huoyun Evil God, and his opponent was the little rascal A Xing who caused this disturbance.

Lord Xing wrote, directed and acted himself, focusing the guide tube on the little character A Xing, making him a witness and key participant in the contest between the "evil forces" and the "pig cage city". Every turn in the battle between the two sides was caused by A Xing’s inadvertent speculation.

The first time was when he saw that he was going to be beaten by the residents of the city, so he had to learn the way the Axe Gang used fireworks to call people and threw a cannon fight. As a result, it just blew up the head of the leader of the Axe Gang passing by the wall. Then the villain complained first and blamed the residents of the city, which caused a conflict between the two forces.

The second turning point was that Ah Xing, with an incomparable desire to get ahead, put down all his courtesy and shame to join the Axe Gang. As a result, the first task he received was to rescue the great devil Fire Cloud Evil God from the mental hospital.

Xing clearly knew that his actions were wrong, but he seemed to have been carried away by the desire to become famous. As a result, with the release of the Fire Cloud Evil God, an uncontrolled force of destruction swept through the entire Axe Gang and the city.

The third turning point was when the charterer and the charterer in the base camp of the Axe Gang faced off against the three masters who were entangled with each other, and A Xing chose to use a wooden stick to beat the Fire Cloud Evil God.

This time, the little gangster Ah Xing finally stood on the side of justice. But this also caused the evil god of fire clouds to go berserk directly, breaking Ah Xing’s meridians with a fist, and his life was hanging by a thread. It was precisely because of his walk through the gate of hell that Ah Xing’s potential as a "martial arts genius" was completely exploded.

It can be said that in the first half of the film, Ah Xing has always been a gangster who makes a living by picking locks and speculating. For fame and fortune, he can join gangs, bully civilians, and even rob a girl who buys candy.

But in the end, he was just a small person, without noble virtue or the ferocity of a big traitor, between good and evil. He did not dare to kill, set fire, or rape. After being bitten by a snake, he had to hide in the traffic light box and silently digest the pain.

But it was after a series of setbacks and tribulations that Ah Xing finally realized how precious the opportunity to "be a good person" was, and how despicable it was to be self-deprecating on the old road of a gangster. Therefore, the moment he completed the good and evil decision, the potential hidden in his body also fully exploded.

Eight kung fu stunts, combining Chinese martial arts

Since the movie is called "Kung Fu", the core element of the story is naturally Chinese martial arts. In the "imagined China" in Jin Yong and Gu Long’s martial arts novels, Chinese martial arts can be said to have a long history and many branches. The kung fu of Shaolin, Wudang, Emei, Beggar Gang, and Tai Chi schools have their own strengths and weaknesses, and together they have painted the world of pleasure, enmity, swords, light and shadows.

On the one hand, Xing Ye’s "Kung Fu" continues the tradition of Hong Kong martial arts novels, and on the other hand, it inherits the mantle of Hong Kong martial arts films and kung fu films. The eight kung fu that appear in it can be said to be both a reinterpretation of traditional Chinese kung fu and a tribute to Hong Kong classic kung fu films. Let’s take a look at it together:

(1) The Tathagata Palm

The most invincible kung fu in the film "Tathagata’s Palm" is actually a fiction invented by Hong Kong filmmakers. It first appeared in the Hong Kong film "Tathagata’s Palm" in the last century, and was portrayed as the Buddha created for all living beings. There are ten styles.

At the end of the film, Ah Xing used the ninth form of "Ten Thousand Buddha Dynasty". Later, it was continuously interpreted by people, and the Tathagata Divine Palm became a kind of divine power that interacted with the "Heavenly Remnant Foot".

(2) Toad Gong

"Toad Technique" was a must-kill skill of the Fire Cloud Evil God. He once used this skill to put Ah Xing at a disadvantage.

The toad skill comes from Jin Yong’s martial arts novel. It is the original stunt of Western Poison Ouyang Feng, and later passed on to his righteous son Yang Guo.

Its characteristic is that it is like a toad preying on insects, waiting for an opportunity to move, using static braking, and striking after. When the enemy attacks, it pounces suddenly, concentrating all its internal force on one point and bursting out, killing it in one blow.

(3) (4) Shaolin Nanquan North Leg – "Hongquan" and "Tan Leg"

The tailors and laborers who live in seclusion in the Kowloon walled city in the film are the descendants of Hong Quan and Tan Ju respectively. Hong Quan was pioneered by Hong Xiguan, a Cantonese from the Qing Dynasty. When he was a teenager, he studied under the Shaolin sect and integrated the kung fu of the North and South Shaolin with his extremely high understanding. He created a school of "Hong Quan" that combines internal and external cultivation, uses both fists and feet, and combines strength and softness.

The person who plays the tailor in the film is Zhao Zhiling, the apprentice of Huang Feihong, and the iron wire boxing he practices is also one of the five battles of Hongquan.

There are many theories about the origin of "Tan leg", including Shaolin Temple in Songshan, Henan, Longtan Temple in Shandong, and many other theories. Later, the Jingwu Association of Huo Yuanjia in Tianjin also taught this kind of kung fu. There is a proverb that goes "If you practice boxing without training your legs, you are like a daredevil". The Tan leg style, with sharp movements, changeable moves, and quick attack and defense, can complement the boxing technique well.

(5) Goro gossip stick

The origin of this stick technique is hidden in the name. The so-called "Goro" refers to Yang Goro, who fought against the Khitan people in the Southern Song Dynasty. When he was defeated in the battle with his father at the Golden Beach, he disguised himself as a monk.

Later, he really went to Mount Wutai to cut his hair and become a monk, and changed the Yang family’s marksmanship to a stick technique, creating the "Gorang Bagua Stick". The actor who plays the boss Yang in the film is Dong Zhiping, a Peking Opera martial artist, whose gun and stick skills are first-class.

(6) Tai Chi

This can be said to be the most well-known kung fu in the film. In the film, the charterer plays "Chen’s Tai Chi" originating from Chenjiagou, Henan. With Taoist Tai Chi and Yin and Yang as the mental method, he pays attention to both internal and external cultivation, combining rigidity and softness, and overcoming rigidity with softness.

Although the chartered public can use a set of superb tai chi to play the six-fingered piano demon in the palm of his hand, he is a "rake ear" and has to swallow his anger and bear the humiliation in the face of his wife’s domestic violence.

(7) The Lion’s Roar

The renter’s Lion’s Roar skill, which is comparable to ultrasonic weapons in the film, is one of Shaolin’s seventy-two stunts. When the power is performed, the qi is first sank in the dantian, and then it spreads for thousands of miles, which can be transmitted for miles. Hearing it, the heart is frightened and the back is cold. As Du Fu said in his poem, "When I suddenly hear the roar of a lion in Hedong, I am at a loss when the cane falls on my hand." Presumably, only a strong and domineering renter can control it freely.

(8) Three-hole Qin Demon – Shaolin Dragon Claw Hand

In the film, the two of the three-hole piano demons stroke a guqin together, the sound of the piano turns into the light of the sword and the shadow of the sword, the lights turn off the grass wherever they go, and the killing is invisible. This kung fu can be regarded as the original of Xingye, which is composed of the six-style fingerings of the guzheng and the Shaolin dragon claws.

Of course, Xing Ye was also inspired by the "Fuqin Style" and "Drum Style" in Jin Yong’s novels, which Zhang Wuji once used in the Shaolin Dragon Gripper.

Three or ten years of preparation only to fulfill the "Kung Fu Dream"

In fact, Xing Ye had wanted to put "Kung Fu" on the stage as early as 2005. One of his original intentions when he set up his own color star company to film "Journey to the West" was to use the money he earned to shoot his dream work – "Kung Fu".

However, the nonsensical style of "Journey to the West" exceeded the upper limit of the audience’s understanding at that time, encountering an unprecedented box office waterloo, which directly led to the bankruptcy of the color star company and the plan to shoot "Kung Fu" was stranded indefinitely.

From "Journey to the West" in 2005 to "Kung Fu" in 2004, Xing Ye also filmed another classic work, "The King of Comedy" in 1999. It can be said that these three works, separated by five years from each other, together form the "Iron Triangle" of Zhou’s comedy across the centuries at a very high level.

Looking back now, in fact, the box office failure of "Journey to the West" at that time was not necessarily a bad thing. It was with the precipitation and tempering of the next ten years that Xingye was able to polish the script and works to such an exquisite level.

Moreover, based on the special effects level of the 1990s to shoot kung fu, the final scene of A Xing’s group fighting the Axe Gang and the Tathagata’s palm defeating the Fire Cloud Evil God would definitely be very simple, difficult to achieve the desired effect, and unable to perfectly interpret Xing Ye’s understanding of kung fu.

As we all know, there have been many revelations about the iPhone 16 series long before the release of the iPhone 15 series. In line with the principle of "bold assumptions, careful verification", we will still learn about predictions or revelations about new models to see what new things Apple may do next year.

Recently, Haitong International Securities analyst Jeff Pu revealed some details about the iPhone 16 Pro. He introduced,The device will feature a faster 5G modem, Wi-Fi 7, and a new ultra-wide-angle lens at the rear.

In a note to investors, Jeff Pu based his predictions for the iPhone 16 series on his sources in Apple’s supply chain.

He revealed that the size of the new iPhone will be 0.2 inches larger than the current 6.1 inches and 6.7 inches, that is, the standard version iPhone 16 and iPhone 16 Pro will increase to 6.3 inches, and the larger iPhone 16 Plus and Pro Max models will become 6.9 inches – In contrast, Huawei Mate 60 Pro is 6.82 inches in size.

Coincidentally, Tianfeng International industry analyst Guo Mingxuan and DSCC CEO Ross Young have reported that iPhone 16 series will be larger in size.

And thanks to the larger fuselage size,Apple will be able to carry the same quadruple prism periscope head as the iPhone 15 Pro Max on the relatively small iPhone 16 Pro model, and will finally support 5x optical zoom.

Jeff Pu emphasized that both the iPhone 16 Pro and Pro Max will feature 12 million-pixel quadrilateral prism periscope heads for better zoom.

But in this way, the more widely applicable triple telephoto seems to be gone. If Apple still maintains the 3-lens module, the lack of 3x optical telephoto becomes a loss.

Jeff Pu said in the report that Apple plans to upgrade the super wide-angle lens for the Pro series models, and this lens has not been moved since iPhone 13 Pro.

The ultra-wide-angle lens on the iPhone 16 Pro series will use 48 million pixel sensor, a huge leap over the current 12 million pixels. Better ultra-wide-angle quality can also improve the utilization rate of ultra-wide angle to some extent.

Apple’s A-series chips have changed this year, and the appearance of the A17 Pro has changed the next naming rules. Not surprisingly, the iPhone 16 Pro will be equipped with a new A18 Pro chip, built on the same 3nm process as the A17 Pro. The memory is still estimated to be 8GB.

It is worth noting that iPhone 16 Pro changes in terms of connectivity, whether it is Wi-Fi or 5G, iPhone 16 Pro will be upgraded. Jeff Pu speculates that the new iPhone will be equipped with a Qualcomm Snapdragon X75 modem, which can achieve 5G download speeds of up to 7.5 Gbps.

While the iPhone 15 Pro was the first to introduce support for WiFi 6E, next year’s iPhone Pro will likely feature WiFi 7. The latest Wi-Fi standard has speeds of up to 46 Gbps, four times that of WiFi 6.

But support is support. If you want to enjoy the speed of WiFi 7, you also need the corresponding network speed and router, and WiFi 6 routers are not yet popular… I can only say that in the future, it is no problem to use the mobile phone for two more years.

Jeff Pu also predicted the standard iPhone 16. He said that the iPhone 16 will still use a dual-camera module, and the ultra-wide-angle lens will retain 12 million pixel sensor, but will not support macro function.

iPhone 16 standard model should be the A17 didn’t run, after all, to pull the gap with the A17 Pro. The good news is that the memory is 8GB, but the 5G modem will not be upgraded. In terms of connectivity, the iPhone 16 and iPhone 16 Plus are also finer – they will support WiFi 6E, not WiFi 7.

The above information is an early reference, Apple is expected to launch iPhone 16 series in September next year, the future we will continue to pay attention to Apple and the new iPhone.

Apple launches a new iPhone every year, and we haven’t seen a refreshing update on the iPhone in years – oh, the last one was called "Dynamic Island". Many users and fans of competing products expressed dissatisfaction and ridicule at these small fixes.

Apple does not tweak new iPhone every year, but it does upgrade. In a recent interview with Brut., Apple CEO Tim Cook answered the question "Is it necessary to launch a new iPhone every year?"

"I think it’s a great thing to have a iPhone every year for people who want it," he said. Apple promotes the practice of users trading in old phones for new ones. So if the phone still works, Apple resells it (recycles it).

If it doesn’t work, Apple has a way to disassemble it and recycle the material to make new iPhone. This is also in line with Apple’s environmental values, although the idea of releasing iPhone annually seems to contradict environmental sensitivity.

But Cook believes that Apple is committed to maximizing the value of older iPhone. iPhone 13 Pro series is still the most worth buying iPhone model in the past 5 years, if iPhone 16 Pro series still has no upgrades, then I may still retain that view.

? Movie: "Drunk Fist II"　

? Broadcast time: Sunday, April 7 at 22:22

? Starring:// 　

1905 movie network feature This is a film that was selected as one of the "100 Best Movies in Global History" by Time Magazine in the United States; this is a Hong Kong-specific genre film that experienced the golden age of the 1950s and reemerged in the 1970s – Hong Kong Action Movie; this is a representative work that fully shows the style of Hong Kong’s "Dragon Tiger Martial Artist", it is – "Drunken Fist II". This year is the 30th year of this film’s release, and let us see the pinnacle of this kung fu film on the movie channel.

Jackie Chan, the most down-to-earth lone hero.

This movie history classic with its own BGM is a brilliant show of skills by Jackie Chan and his family. Their full dedication has written a crazy and beautiful chapter in the history of kung fu movies. In the film, Jackie Chan plays Huang Feihong, not only the incomparable "fighting king", but also creates a different image of a down-to-earth and profound "lone hero".

In this film, the family class also fully unleashed their potential. Their unique and creative movement design skillfully blended traditional Chinese martial arts with modern action elements to form a unique style that is still loved and sought after by the majority of audiences.

Star-studded – Andy is a little dragon

Think Jackie Chan is the only coffee in the play? Then you are wrong! The "Drunk 2" crew is here to tell you what is Crouching Tiger, Hidden Dragon, and what is a luxurious lineup! Huang Feihong’s father Huang Qiying, the "Tiger Dad", is played by Dillon; Huang Feihong’s little mother is played by Anita Mui, who not only assumes the funny role in the play, but also the strong backing behind Feihong; the sideways one-word horse who plays the villain Big Boss shows the sky; the director who plays Wu Ju Fu Minqi is a director who has won the Academy Award Lifetime Achievement Award…

In addition, there are also,,, Weng Hong, and other "big coffee" people who collectively play tricks, which is simply the "star team building" of the entertainment industry!

Jackie Chan-esque desperation — the pinnacle of a kung fu movie.

"Do you think you are Jackie Chan? Do you have nine lives?" Jackie Chan really fought with his life by jumping diagonally from a height of 50 meters to a low-temperature fire to be beaten! Coal chips pressed the top, coal barrels smashed, and rolled around on a fire covered with coal. This "desperate" spirit made the audience love and respect, and also made him unique in the film industry and became an eternal legend.

Jackie Chan told us with practical actions: Only by daring to fight and dare to break through can he become a true king! His spirit not only won the love and respect of the audience, but also set a new benchmark for Chinese action movies.

"Dragon Tiger Martial Master" still exists, and the spirit of kung fu is all over the world

Today, many "dragon and tiger warriors" are still active in every corner of the world’s film industry, guiding Hollywood action movies. From gorgeous action designs to shocking fight scenes, they are full of the unique charm of Chinese warriors, and their spirit also shines in global movies.

Their influence has transcended national borders, becoming an indispensable part of the global film industry, and also influencing the gradual evolution of new styles in global film action genres.

Text/Wang Fangjie

With a swipe of the camera, Xu Jiayin appeared on the CCTV news screen, which was a report on the 2017 BRICS Business Forum. Xu Jiayin, wearing a red tie, sat in the first row behind the dignitaries, directly behind the top government. Obviously, this is not a position that ordinary entrepreneurs can get. In addition to the chairperson of the board of directors of China Evergrande, Xu Jiayin is also a member of the Standing Committee of the National Committee of the Chinese People’s Political Consultative Conference.

Mr. Xu’s political status has kept him very busy. On his public itinerary, he attended a meeting of the Standing Committee of the Chinese People’s Political Consultative Conference in Beijing before going to Xiamen for the BRICS meeting. Before that, he attended a "symposium on private enterprises studying and implementing the spirit of the National Financial Work Conference" held by the All-China Federation of Industry and Commerce. Only, he did not attend the half-year performance report of China Evergrande (03333.HK).

Originally, Xu Jiayin could have received a lot of congratulations at the half-year performance meeting. In addition to China Evergrande’s best performance in history, he himself surpassed Wang Jianlin to become the richest man in China’s real estate in July this year. As China Evergrande’s share price rises further, according to the latest data from Forbes, Xu Jiayin is the new richest man in China at a price of 39.10 billion US dollars, slightly higher than the second-place Pony Ma and the third-place Jack Ma.

It’s not that Xu Jiayin has never been the richest man. As early as 2009, the day China Evergrande went public, his net worth reached the top of China. But year after year, Evergrande has been playing the "game" of high debt and high leverage, with capital markets ranging from novelty to boredom to worry, and institutions like Citron shorting. According to the calculation of Xia Haijun, the president of China Evergrande, China Evergrande’s current price-to-earnings ratio is only 4-5 times, about half that of mainland real estate companies. "Evergrande’s stock is still far from reaching the right position," Xia Haijun said.

Since the beginning of this year, China Evergrande has started to deleverage significantly, and at the same time vigorously promoted Evergrande Real Estate’s backdoor listing in class A shares. Under the stimulus of multiple positive factors, the capital markets have expressed their support with practical actions. The company opened at HK $5.04 on January 3, 2017 and closed at HK $28.15 at noon on September 15. Xu Jiayin also once again topped the list of China’s richest people.

However, for a mature entrepreneur, the status of the richest person is no longer of great significance, just like the scale of a leading company. Xu Jiayin and Evergrande’s management need to continue to face the problem of how to keep a giant ship within a safe boundary.

A keen sense of smell

In a fashionable phrase, Xu Jiayin lacks freestyle. In the real estate circle, Sun Hongbin wears T-shirts and sneakers, and usually scolds the Three Character Classic when he is in a hurry. He is an "upright BOY"; Wang Jianlin roars at the company’s annual meeting that he has nothing like a "rock old cannon"; although Wang Shi is full of bourgeois delicacy, he will also be angry and become a beauty. Whether the reporter is in close contact or the public can feel the vividness of these characters through the computer screen. But Xu Jiayin is serious and serious. He is like a "veteran cadre" who is surrounded. You look at him, he looks at you, and they are separated by several layers.

But employees at China Evergrande are used to "the boss is such an old-fashioned person." They told reporters that the billionaire had not had access to a smartphone until recent years. The owner of a media advertising agency brought up a story in which Evergrande people approached them years ago to include a single page on Sina Finance’s Hong Kong stock channel, because the boss only used Sina Finance to watch stocks.

Xu Jiayin, a veteran cadre, is different from Wang Shi – "he will not get involved in politics in this life and the next", and different from Wang Jianlin – "close to the government and away from politics". He is very close to politics and well integrated. This of course attracted criticism from short-selling institutions for him. Citron once pointed out that it was very close to the **, but the accusation was ultimately unfounded. The other side of the coin is Xu’s keen grasp of policy. Just a little attention can be found that ** Evergrande’s strategy is almost in sync with the macroeconomic development strategy. The state expands the scale of Evergrande, and the state shrinks the scale of Evergrande.

At this performance meeting, China Evergrande announced a major strategic transformation, from the past scale priority to efficiency priority. To this end, the company adjusted the previous "three highs and one low" development model to "three lows and one high". The so-called "three highs and one low" means high debt, high leverage, high turnover and low cost, while "three lows and one high" means low debt, low leverage, low cost and high turnover. In this regard, Xia Haijun did not shy away: "China Evergrande’s measures are consistent with the country’s policy orientation of reducing debt and deleveraging."

Xu Jiayin was not among the speakers at the "Symposium on Private Enterprises Learning and Implementing the Spirit of the National Financial Work Conference" on August 23. Xu Lejiang, executive vice chairperson of the All-China Federation of Industry and Commerce, who presided over the symposium, named Xu Jiayin to talk about the experience of studying the National Financial Work Conference. Xu Jiayin said that from 2014 to 2016, Evergrande’s income was 130 billion yuan, 200 billion yuan and 370 billion yuan respectively, and this year it is expected to reach 500 billion yuan. Such rapid growth, no matter which enterprise, is basically a "three highs and one low" development model; now after the Central Financial Work Conference, enterprises must change to the "three lows and one high" model. Only in this way can they achieve long-term stable and healthy development of enterprises. Xu Lejiang joked in the exchange that Evergrande’s past development model should actually add a "high risk".

The guidance from the top is very direct, how can Xu Jiayin not hear the strings and know the elegance? In fact, with his keen sense of policy, there is no need for such a direct reminder at all. In the early years, under the background of policy encouragement to go global, many real estate companies adopted aggressive overseas expansion strategies. Now those overseas real estate projects that rely on domestic investors have become a problem for the company’s future, but China Evergrande has not gone abroad. Evergrande made it clear to reporters that Evergrande has no plans to invest overseas. "In the past 21 years, Evergrande has insisted on investing only in China, and has successfully realized the growth of the company in the dividend of China’s rapid economic development. We believe that this dividend is still very large, and Evergrande can continue to make great progress in it."

Of course, in addition to external factors, Evergrande’s slowdown has its own internal logic.

China Evergrande was founded in 1996 as a project that no one else wanted. That year, Vanke’s operating income exceeded 1 billion yuan, and R & F Real Estate’s sales revenue was about 60 million yuan. In the 20 years leading up to 2016, Evergrande has been playing the role of a chaser, from project companies to local companies, then to national companies, and finally became the world’s largest real estate company last year. Xia Haijun believes that to catch up with others, it must scale up. How can a small company overcome the disadvantage of insufficient capital base and achieve leap growth in scale? There is only one way – borrow more money. The money was deposited on the land, and as the value of the land far exceeded the financing cost, Evergrande became the "diamond in the crown".

But Xia Haijun knew that the development model of high debt was unsustainable. After all, the golden age of Chinese real estate had passed, and a large number of small and medium-sized real estate enterprises had disappeared, which showed that the simple and crude way of making money in the past was no longer feasible. The cost of land was getting higher and higher, and if the financing cost continued to rise, enterprises could only work for the government and banks.

China Hengda decided in the next three years, the scale of land reserves negative growth of 5% to 10% per year, to 50 million square meters per year of floor area calculation, about 10 million per year will reduce the land reserves, buy less land debt will decline, profits will be released.

　

This year, China Evergrande handed in the best report card since its listing. Its gross profit and net profit increased by about 200%. Due to the repayment of perpetual bonds, the net profit attributable to the company’s shareholders increased more than 8 times to 18.83 billion yuan. After the results were announced, the research reports of various brokerages concluded that it was "recommended to buy". "Shareholders don’t care how big we are, they only care about how much dividends we pay." Xia Haijun told the truth.

Slow down

Judging from the contract sales in the first half of this year, Evergrande is no longer the country’s leader, although it only took this position last year. In the first six months of this year, Evergrande achieved contract sales of 2440.9 billion yuan, slightly inferior to Country Garden’s 2889.1 billion yuan. "We have been the boss, and it is pointless to focus on this goal after this." Xia Haijun said, but he changed the topic and said: "It is useless to put other people’s rights and interests on your own side." This sentence smells of gunpowder. In the first half of 2017, according to the statistics of equity sales, China Evergrande ranked first in the country’s real estate enterprises, reaching 2291.6 billion yuan, surpassing Country Garden.

"Evergrande will no longer emphasize contract sales first, equity sales first, and profit first." Xia Haijun stressed that in response to this strategic adjustment, Xia said that China Evergrande’s consistent low-cost and high-turnover model will not change. "Real estate is bread, we are chefs, land is flour, and Evergrande took the cheapest flour a few years ago." Xia Haijun is quite proud of this. As China’s largest "landlord", China Evergrande currently has 276 million square meters of land reserves. The original value of this land is only 457.60 billion yuan, and the average floor price is 1,658 yuan/square meter. Of this land, 72.6% is located in first- and second-tier cities, and 27.4% is located in third-tier cities. It is well known that since the beginning of last year, China’s real estate market has started a new round of upward cycle, and the price of Evergrande projects has also risen along with the market. According to Xia’s introduction, the average price of Evergrande projects has risen from 8,800 yuan/square meter last year to more than 10,000 yuan/square meter. "The extra 1,200 yuan/square meter is profit," Xia Haijun said.

Xu Jiayin is also a professor of management at his alma mater, Wuhan University of Science and Technology. Many people think this is a false name. After all, Professor Xu studied metallurgy and has never talked about his management methods in public. But when you look closely at this company, you will find that it does have some unique management experience. For example, due to the long management radius of national real estate enterprises, many companies choose to fully delegate power to regional companies. However, China Evergrande adopts a tight group management model. The group directly controls all aspects of the project, planning and design, material supply, bidding, budget and final accounts, project management, quality management, sales, and property delivery. The role of regional companies is only implementation. Of course, this model is difficult to implement. This year, Evergrande Group needs to control and develop more than 8,000 buildings with more than 20 floors at the same time. But this has given birth to Evergrande’s standardized operation. In Xia Haijun’s opinion, no real estate company can surpass Evergrande in this regard. It has only three product lines, with a 5% share of high-end series – Evergrande Washington, a 70% share of rigid demand product series – Evergrande Oasis, Evergrande Yayuan, etc., and a 25% share of tourist real estate series – Evergrande Jinbi World. These products are distributed in 223 cities across the country, but each real estate with the same name looks almost identical.

Evergrande also has a unique management model, which Xu Jiayin regards as a magic weapon for maintaining long-term high growth – target plan management. "In management, usually target management and plan management are two separate chapters, Evergrande combines the two, and Evergrande’s plans are all targeted," Xu Jiayin said in an internal speech at the beginning of this year.

In Hengda Group, there is a unique department in the real estate industry – the management and supervision center. At first, there were only 10 people in this department, but now there are nearly 1,000 people, and the regional companies also have comprehensive planning departments. The two departments have formed a multi-level project plan management system, which is mainly responsible for maintaining the high-speed turnover of project development. According to Hengda, the company has detailed control over the project plan to every week, ensuring that the opening sales are opened within half a year after the land is acquired. Unless there is a serious force majeure, the opening time is a dead order.

Evergrande is about to change the development model of high leverage and high debt. Before this year, few people could say how much money Evergrande had borrowed because of its high perpetual debt. According to the 2016 annual report, the net profit attributable to the holders of perpetual debt exceeded that attributed to the shareholders of the company. It was not until early July, when Evergrande announced that it had redeemed all perpetual bonds in June, that people learned that the size of this "hidden debt" was 112.90 billion yuan, and its disappearance caused China Evergrande’s full-scale net debt ratio (including perpetual bonds) to be sharply halved.

It is undeniable that China Evergrande is still a highly leveraged company, which may even be considered abnormally high by Xia Haijun himself. Its net debt ratio is 240%. Xia Haijun said that the net debt ratio will be reduced to 140% in one year, 100% in two years, and 70% in three years. After that, China Evergrande will maintain such a "normal company" debt ratio.

The Road Ahead

In fact, Evergrande’s net profit in the first half of the year could have been even higher. The company sold its stake in Vanke to Shenzhen Metro at a very low price, losing 7 billion yuan. Of course, as Xu Jiayin said, "all things are pleasant things to do". As we all know, Evergrande Real Estate Group is advancing the plan of backdoor Shenshenfang, and the group headquarters has also been relocated to Shenzhen. Xia Haijun revealed that the appraisal agency is revaluing Evergrande Real Estate’s land assets, and the price after the revaluation of the assets will determine the valuation of Evergrande Real Estate when it goes public. The relevant work is going very smoothly, and the company will soon welcome the third round of strategic investors. The scale of this round of financing is between 30 billion and 50 billion yuan. After the financing is completed, Hengda Real Estate will formally submit a statement to the Securities Supervision Commission.

Of course, there are many people who want to participate in the business of China’s largest landowner, and Evergrande Real Estate has the active option. Its shareholder list is shining, including CITIC, Zhongrong, CEFC, Shenzhen Industry Group, Shandong Expressway, Shenzhen Guangtian, etc. All are powerful central enterprises, state-owned enterprises, large Financial Institution Groups and strategic partners.

It is worth noting that the backdoor listing of class A shares is Evergrande Real Estate Group, while China Evergrande already owns four major sectors: real estate, finance, tourism and health. In recent years, China Evergrande has been trying to diversify. It has successively "fought" FMCG and finance, but the FMCG business was eventually divested, and the financial business was affected by policy changes. Now, tourism, which is in line with the direction of expanding domestic demand and upgrading consumption, is Evergrande’s key direction.

In 2016, the "Analysis Report on the Development Model and Investment Strategic Planning of China’s Theme Park Industry" released by the Prospective Industry Research Institute pointed out that 70% of domestic theme parks are in a state of loss, 20% are flat, and only 10% are profitable. About 150 billion yuan of funds are tied up in theme park investment. This situation can also be seen in the transaction between Wanda and Sunac. According to the original transaction structure, Wanda plans to sell the Wanda City project according to the registered capital base price, so that the average price of the saleable area of the project is only more than 1,000 yuan/square meter. Such a valuation method inevitably makes people feel that those theme parks that need to be held for a long time are a "big pit".

But Evergrande is also pushing ahead with plans for theme parks, known as Evergrande Children’s World, and suddenly there are 15. In the first quarter, Evergrande Travel Group inspected 28 theme parks around the world and finally selected 33 game projects, which will be 1.5 times the size of Disney.

Evergrande Children’s World will be the only fully indoor theme park in the world, which seems magical. Evergrande may need to build a very large dome, and people will probably fall down the rabbit hole like Alice through the entrance. But these theme parks will consume a huge investment. The investment of Shanghai Disneyland without a roof is 5.50 billion US dollars. China Evergrande has not disclosed the commercial estimates of the theme park project, but Xu Jiayin obviously values Children’s World very much. In January this year, he personally participated in the project planning seminar. Maybe the man with nearly 1.50 trillion assets just wants to create some happiness.

　　China News Service, Shanghai, July 23rd (Wang Gupi) The fourth Bilibili Macro Link two-dimensional concert hosted by Bilibili bullet comment network, China’s largest young people’s trend culture and entertainment community, was held in Shanghai on the evening of the 23rd. Under the high temperature of 40 ° C that day, 10,000-person two-dimensional fans from all over the country showed undiminished enthusiasm and shared this annual "two-dimensional event" in China.

　　Bilibili Macro Link (hereinafter referred to as "BML") is an annual large-scale offline party brand created by Bilibili bullet comment network (hereinafter referred to as "bilibili"), a cultural gathering place of China’s two dimensions (generally referring to Animation, Comic, Game, Virtual Idol, etc.) and the largest young people’s trend culture and entertainment community in China. In recent years, it has formed an increasing influence across the country.

　　According to Chai Xujun, general manager of the cultural division of bilibili, BML’s name comes from a programmer’s "brain hole". "Macro refers to the macro command in the computer. We think this activity should be able to connect a very’grand ‘group of two-dimensional audiences, so there is such a name." And from the first 800-person small performance to this year’s 10,000-person scale, BML’s "macro" wish has been gradually realized.

　　At the concert that night, in addition to the popular "UP masters" from the bilibili music district, dance district and other major sectors, the organizers also invited well-known foreign stars such as Miyazuki, who had sung interludes for "Digital Baby", to help perform and interact with Chinese fans.

　　It is worth mentioning that the world’s first Chinese virtual singer Luo Tianyi and the well-known Japanese virtual idol Miss Black and White also took the stage that night with the latest holographic technology.

　　"We want to give all two-dimensional fans a carnival experience. It’s a concert, and it’s a two-dimensional music festival," Chai Xujun said.

　　According to the organizers, a total of 12,000 tickets for this year’s BML were sold out in less than two hours. Among them, the most expensive 1280 yuan (RMB) infield tickets were "sold out" in 4 minutes. The main force of ticket purchases this year is the "post-95s" who do not seem to have high spending power.

　　"I have been registering for bilibili for many years. I am very curious about what my friends who like the two-dimensional world are like, and I also want to see the behind-the-scenes look of bilibili who has been with me for so long. It’s like wanting to meet an old friend, so when I see BML, I immediately grab the ticket." "After 95" freshman "Yin Lin" said.

　　Chen Rui, chairperson of Bilibili, told reporters that in today’s growing spiritual demand, new forms of cultural consumption are also emerging, young people are more willing to accept new things, and the need for cultural consumption structure to develop in a diverse direction is becoming increasingly obvious. "For example, when we started BML, we just wanted to give everyone an opportunity for offline communication, but we didn’t expect to end up with the current 10,000-person scale."

　　During the "meal" period of a restaurant, takeaways waiting for "departure" are filled with the desk Photographer/Intern, Huang Jiating

　　The scale of the Internet catering market has doubled, and the problem of disposable tableware pollution is also very serious. It is reported that Meituan and Ele.me, two major takeaway platforms in China, have launched "Qingshan Plan" and "Blue Planet Plan" environmental protection plans respectively. However, some people believe that in dealing with the problem of takeaway waste, the takeaway platform can play a limited role. In addition, catering companies, disposable tableware manufacturers, and consumers should share the corresponding responsibilities to improve the environmental protection problems caused by takeaway lunch boxes.

　　Big data shows that 3 out of every 10 Chinese people are takeout users, generating more than 20 million takeaways every day. In the next ten years, the socialization, intensification and industrialization of kitchens will see tremendous development, and the problem of disposable tableware pollution will also come.

　　survey

　　How much takeaway waste can be generated every day?

　　At around 11:30 noon, the deliveryman Xiao Liu hurried into a commercial building at Wudaokou. He didn’t have time to wait for the elevator, so he chose to climb the stairs to pick up the food at the gourmet food stall on the third floor. At this time, in the stairwell leading to the food stall, there were already many delivery guys running up and down like meteors, and the atmosphere was quite tense.

　　The peak delivery period is called "rice mouth" by the delivery brothers. In the delivery hotspot – a university campus, during the "rice mouth" period, the delivery frequency of a delivery brother can reach 4 to 5 times, and the order volume for one delivery is about 4 to 5 copies. In terms of takeaway restaurants, according to the observation of the Beijing Youth Daily reporter, taking the rice noodle takeaway as an example, the order volume during the "rice mouth" period is 16 to 25 copies. The standard package includes a pair of chopsticks, a plastic spoon, a plastic round bowl, a plastic round bowl lid, and a plastic bag. If the user’s order requires soy sauce, vinegar, or chili peppers, another 3 to 5 plastic bags will be generated. According to the statistics of standard orders, a "rice noodle takeaway" will generate 16 to 25 meals of lunch box waste.

　　In this food stall, there are a total of 14 merchants, each with an order volume of about 20 to 50 copies. Taking each standard lunch box as an example, the food stall produces 840 to 2,100 fast food lunch boxes in one "meal".

　　In contrast, the number of takeout orders from large chain restaurants is even more impressive. According to the owner of a restaurant chain specializing in northwestern flavors: "We have about 4.40 million takeout orders a year. According to the average order of four lunch boxes, we should use 17 million lunch boxes a year." The owner admitted that for restaurants, the most concerned is how to ensure that takeout is delivered to customers within 25 minutes to an hour, and that the color, aroma, taste and shape of the dish are basically unchanged when it comes out of the pot. "We have also tried paper lunch boxes," he said. "But Chinese food and beverage forms are particularly rich and complex, and the cartons with soup and water do not penetrate for more than a few minutes. It cannot be achieved in an hour."

　　Data from Xinhua News Agency: Our country has more than 20 million takeaways every day. But the amount of waste generated is also worrying. The used lunch boxes are stacked up enough to go three and a half times from the earth to the International Space Station, and the plastic bags can cover 168 football fields.

　　current situation

　　The rapid development of takeout brings garbage problems

　　According to the "China Plastic Products Industry Production and Marketing Demand and Investment Forecast Analysis Report", the cumulative output of plastic products in our country 30.47 million tons in January-May 2017, with a cumulative increase of 3.8%. The growth of plastic products is inseparable from the rise and development of emerging industries such as takeaway. At the "Takeaway Food Packaging Safety and Environmental Protection Seminar" held recently, Zhou Lili, a senior engineer in the comprehensive business department of the China Plastics Processing Industry Association, introduced that plastic products account for a large proportion of disposable tableware. China’s current total amount of disposable tableware plastics belongs to a large consumer group in the world. But in fact, if the per capita is calculated, we are not the largest consumer, but the United States should be the largest consumer.

　　Just how big the Chinese takeout market is can be seen by looking at the data released by the two major takeout platforms.

　　Meituan comments on big data show that the national takeaway industry has developed rapidly in 2016: in 2016, the overall transaction volume of the takeaway industry reached 130 billion, it is expected to break through 200 billion in 2017, and it will climb to 300 billion scale in 2018. From the user perspective, 3 out of every 10 Chinese people are takeaway users. Ele.me expects the takeaway market to break through 700 billion in 2020.

　　According to the analysis, the top reasons why Chinese users choose online takeaway are busy with work and no time to cook, unwilling to cook at home, preferential activities for takeaway, delicious meals for takeaway, bad weather, and lifestyle habits. Among them, the fast pace of work and time constraints are the main reasons for users to order takeaway. 42.7% of users choose takeaway to solve work meals, and 21.8% of users are unwilling to cook at home.

　　measure

　　The "no utensils required" option doesn’t work well

　　Takeaway food delivery companies are very concerned about the problem of tableware waste. Recently, Meituan Dianping and Ele.me have started to trial the "no tableware" service, which is to add the "no tableware" option on the APP order page, where the tableware refers to disposable chopsticks. It is understood that Meituan Takeaway launched the "Qingshan Plan" this year, establishing the post of chief environmental protection officer to encourage customer engagement in "bring your own tableware" activities and reduce the use of disposable tableware such as chopsticks and napkins. At the same time, for catering companies that promise to use "environmentally friendly lunch box packaging", light up the environmental protection logo and add screening items. Consumers can screen with one click and invite consumers and professional organizations to supervise catering companies that promise to use "environmentally friendly lunch box packaging".

　　This year, Ele.me launched the "Blue Planet" program, adding a "no tableware" note option on the order confirmation page of the new version of the APP, and providing points rewards for users who choose "no tableware". The Ele.me points mall will open an environmental protection area for users to use points to claim desert public welfare forests and redeem environmentally friendly shopping bags. At present, Ele.me has reached preliminary cooperation intentions with well-known environmental protection organizations such as the Alxa SEE Foundation.

　　But it is understood that the trial effect is not very satisfactory. Some merchants would rather spend time and effort on diners’ taste preferences for fear of making mistakes, such as less sugar, less oil, no cilantro, etc., but when it comes to the question of whether to put chopsticks, they are "rather trusting them than not trusting them". "What if the customer gives me a bad review? I have to send someone to deliver it again, and the labor cost has risen again."

　　Some analysts believe that in dealing with the problem of takeaway waste, the takeaway platform can play a limited role. Only catering companies that provide takeaway services, manufacturers of disposable tableware, and consumers can assume corresponding responsibilities, and all parties can work together to improve the current environmental protection problems caused by takeaway lunch boxes.

　　expert opinion

　　Waste tableware should be recycled

　　Zhou Lili, a senior engineer in the comprehensive business department of the China Plastics Processing Industry Association, pointed out that plastic products are a relatively contradictory product, which facilitates our lives, but also brings environmental protection problems. Zhou Lili suggested that the relevant departments formulate a rule on how to recycle these discarded catering utensils, how to regenerate them, and how to manage them well. "We also recommend centralized inspections in some key regions and setting up some recycling points. Of course, this cost should be based on the production enterprises, distributors, and the model of white polystyrene lunch boxes. This is a contribution to environmental protection. In addition, we still recommend using degradable materials as much as possible in the future when conditions are available."

　　Meng Suhe, chairperson of the Chinese Society of Food Science and Technology, said that in terms of the safety and environmental protection of takeaway lunch boxes, catering platforms should actively formulate entry thresholds, guide catering enterprises to choose qualified, safe and environmentally friendly lunch box products, and eliminate catering enterprises that do not pay attention to environmental protection and safety. For lunch box manufacturers, Meng Suhe believes that due to the characteristics of Chinese cooking and consumption, it is necessary to actively produce lunch box products suitable for Chinese takeaway use, and ensure their environmental protection attributes and product quality.

　　Shang Guiqin, director of the National Key Laboratory of Food Contact Materials (Changzhou), believes that food delivery companies can formulate industry standards for the fast food industry, unify the requirements of lunch box standards, select manufacturers and suppliers that can meet the standards, and make environmental protection choices from the perspective of social responsibility.

　　Financial Observation

　　Just by "advertising"

　　It is difficult to solve the problem in the short term

　　The pollution problem of fast food boxes has recently become a hot topic of public opinion. Experts say that the amount of plastic used in the United States far exceeds that of our country, but the public opinion in the United States is not hot about pollution. From a certain perspective, our citizens’ concern for environmental protection has made the fastest progress in the world.

　　It is commendable that the two food delivery companies have taken the lead in environmental protection measures and found ways to remind users to appropriately reduce the use of disposable dining products. These efforts have not only reduced the pollution of disposable tableware in our country, but also made the corporate culture and corporate image of two responsible large enterprises.

　　In the next ten years, the socialization, intensification, and industrialization of kitchens will see tremendous development, and the problem of disposable tableware pollution will also develop rapidly. There is no time to wait. If we only rely on the publicity of these enterprises, we will definitely not be able to solve such a huge social problem in the short term.

　　According to Ele.me, although the "no tableware" option is designed on the APP, and some people do check this option often, many merchants still provide tableware for each takeaway. The reason is that it is very troublesome to selectively remove some tableware from the order, and the second is that if there is a mistake, the customer’s request for supplementary tableware will increase the cost. Also, in case the customer reneges, he dares not not to send supplementary tableware. So this environmental protection measure worth boasting has become a decoration.

　　Therefore, to solve the problem of white waste, we must first rely on the consciousness of the people. How to quickly improve the awareness of the people’s environmental protection is the key to the problem. In fact, without the promotion of these companies, everyone who has the habit of ordering takeout frequently will definitely be able to express a lot of profound insights on environmental protection issues. But whether they are willing to do it by themselves, and whether they are willing to exchange their own little trouble for a greater improvement in the living environment of the whole country’s citizens is another question.

　　Our reporter, Zhao Xinpei, intern, Huang Jiating