1905 movie network news The 3rd Macao International Film Festival and Awards Ceremony will be held from December 8th to December 14th, preparing an infinite number of new and innovative screen images for the audience and the industry. At noon on November 8th, the organizers held a press conference in Macau to announce the full list of screenings of the film festival, and announced that this year’s "focus filmmaker" is Chinese mainland actress Yao Chen, and South Korean film star Lin Yuner will join as a star ambassador.

　

On the day of the press conference, Ms. Wen Qihua, Director of the Macao Special Administrative Region Government Tourism Office and Chairman of the IFFAM Preparatory Committee, Mr. Zhou Chua, President of the Macao Film and Television Production Culture Association and Executive Vice Chairman of the IFFAM Preparatory Committee, and Mr. Mike, Artistic Director of the IFFAM Film Festival·Mr. Mike Goodridge and Ms. Zheng Bixue, the manager of IFFAM Film Festival, attended together to announce the various programs of the 3rd Macao International Film Festival and Awards Ceremony one by one. The star ambassador of this film festival, Mr. Guo Fucheng, the golden statue actor of the Golden Horse, who was filming in Korea, specially asked the crew for leave and went to Macau to attend the press conference to promote the film festival with the organizers.

　

"As a young film festival, we have redoubled our efforts to produce, and in the past two editions, we have continuously listened to the opinions of all parties, flexibly adjusted the program content and carefully selected films, actively building our film festival into a cross-border and cross-generational platform for the exchange of Chinese and Western cultures, and striving to make a name for ourselves in the international film industry," said Wen Qihua, chairperson of the festival’s preparatory committee, in her speech. This year, we have added a new competition project – "New Chinese Film" to bring more Chinese films to the festival, further enhancing the lineup of films. "

　

Film Festival Artistic Director Mike·"I am very pleased with this year’s IFFAM programme. The selection team worked tirelessly to carefully select a number of high-quality films, giving us confidence that this year’s IFFAM will attract as many enthusiastic audiences as in previous years. This year’s festival includes new films with bold design elements, the best film of the year, classic masterpieces, box office hits, and 11 outstanding works shortlisted for our competition section. The content is very exciting, and I can’t wait to share these good works with our audience and judges."

　

In recent years, Kwok Fu-cheng has not only handed over a good track record in film work, but also paid special attention to the cooperation of newcomers and new events in the industry, and has become a regular visitor to major film festivals at home and abroad. He expressed his deep honor to serve as the star ambassador of this Macau Film Festival, and is also very much looking forward to the cultural exchange between Chinese and Western film industries with two other star ambassadors at the film festival in December. Regarding the Macau Film Festival’s strong support for new directors, Kwok Fu-cheng said: "I have always supported the new forces of the film industry. I believe that the industry needs to develop healthily, attract more ambitious newcomers to enter the industry, and bring more new ideas and new excitement to the film industry." Guo Fucheng is also particularly eager to see the movie "Who Fell in Love with Him First" in the new competition unit "New Chinese Image". He said that "Who Fell in Love with Him First" has been shortlisted for eight Golden Horse Awards, and the theme is special. I am also very much looking forward to watching it! "

　

South Korean film star Lin Yuner joins the star ambassador

　

After Oscar Golden Globe winner Nicholas Cage and actor Guo Fucheng joined forces as star ambassadors for the film festival, the press conference officially announced that South Korean film star Lin Yuner had joined the star ambassadors, and the three ambassadors were equally divided in different fields of the Chinese and Western film industries.

　

The Macao Film Festival has always been committed to becoming a gathering place for cultural exchanges in the international film industry, pushing the works and elites of the Asian film industry to the world stage. Last year, the Film Festival was honored to invite Korean film star Do Kyung Soo (D.O.) as a star ambassador. This year, the Film Festival invited film and television star Lim Yun-er, who is also from Korea, to join the star ambassador. She made her big screen debut with "Secret Mission" directed by Kim Sung-hoon (2017), and also won the Women’s Popularity Award at the Baisang Art Awards and Seoul Awards for her performance in the film. Yuna, who has dabbled in the film industry, was recognized by the industry and won the Asian Leap Actor Award at this year’s Asian Film Awards.

　

Renowned Chinese actor Yao Chen is the "Focus Filmmaker"

　

Each year, the Film Festival program "Focus Filmmaker" selects one or two outstanding representatives from different fields of the film industry. At the meeting, the Film Festival Organizing Committee announced that this year’s "Focus Filmmaker" is Yao Chen, a well-known Chinese actor. The chairperson of the judging committee, Chen Kaige, made a special presentation on Yao Chen (2012), directed by him. In addition, the Film Festival will also screen two films starring Yao Chen: directed by Tsui Hark (2017) and directed by Lu Le (2018). She will also hold an interview with senior film producer and distributor Shi Nansheng on December 10 to share her career journey with the audience and discuss her prospects for the Chinese film industry.

　

Hollywood actor Nicholas·Cage served as the keynote speaker of the "Master Class"

　

The "Masterclass", a high-profile project of the Macao Film Festival, is specially designed to provide an interactive exchange platform for interested film industry, film practitioners and Macao audiences, dedicated to cultivating new blood in the film industry and bringing benefits to the industry. Last year, the "Masterclass" invited international director John Woo and Hong Kong director Peng Haoxiang as keynote speakers. This year, Oscar Golden Globe double-star Nicholas Cage was invited as the keynote speaker to share his film experience and dialogue with the audience.

The Film Festival will continue to support the "Macao New Power of Imaging" project, providing a screening platform for its commissioned works, allowing 14 outstanding works to be screened during the film festival, thereby encouraging more people to join the ranks of Macao independent filmmakers and benefiting the Macao film industry. This project is organized by the Macao Cultural Centre and has supported more than 100 local video works in the past 11 years.

　

The 3rd Macao International Film Festival and Awards Ceremony

　

The program of the 3rd Macao International Film Festival and Awards Ceremony includes: Opening and Closing Ceremonies, Opening Films, Competition Units, Screen Extravaganza, Ambush on All Sides, Universal Film Festival, New Chinese Video, Director’s Vision, Special Screenings, Family Fun Awards, etc. During the period, film industry exchanges and master classes will also be held.

　

Opening film

　

"Green Book" (US)

　

Date: December 8, 2018 (Saturday)

　

Time: 8:30 PM

　

Venue: Macau Cultural Centre Complex Theatre

　

Competition Unit – Up to 12 feature films will participate in the competition and be judged by 4 judges. The winning entry will receive $60,000.00 as a prize

　

"ága" (Bulgaria/Germany/France)

　

"All Good" (Germany)

　

· "Breathe" "Clean Up" (South Korea)

　

"The Guilty" (Denmark)

　

"The Good Girls" (Mexico)

　

"I Hate Jesus" (Japan)

　

"The Man Who Feels No Pain" (India)

　

"School’s Out" (France)

　

"Scarborough" (UK)

　

· "Suburban Birds" (Chinese mainland)

　

"White Blood" (Argentina)

　

Screen Extravaganza – Select up to 6 mainstream films for film lovers to enjoy, and there will be a red carpet ceremony

　

Food Screen Event "Indonesian Food and Drink Men and Women" "Aruna & Her Palate" (Indonesia)

　

· British screen event "The Favourite" (UK)

　

· British screen event "Old Boys" (UK)

　

· Macau Screen Event – "Nobody Nose" (Chinese mainland/Macau)

　

Ambush on All Sides – Several of the most distinctive international films are screened non-contested

　

· "Undercover" "BuyBust" (Philippines)

　

"Diamantino" (Portugal/France/Brazil)

　

"In Fabric" (UK)

　

"Mandy" (US)

　

"The Village of Tumbbad" (India)

　

"The Witch: Part 1. The Subversion" (South Korea)

　

Universal Film Festival Overview – Multiple award-winning feature films from major international film festivals this year

　

"Close Enemies" (France) – Participated in the 2018 Fantasy, Warsaw and Busan International Film Festivals and was shortlisted for the main competition of the 2018 Venice Film Festival

　

"Cobain" (Netherlands/Belgium/Germany) – Participated in the 2018 Berlin and Netherlands International Film Festival

　

"Happy New Year, Colin Burstead" (UK) – shortlisted for the main competition of the 2018 London Film Festival and participated in the 2018 Montreal and Stockholm Film Festivals

　

· "Them" "Loro" (Italy/France) – Participated in the 2018 Cologne and Busan International Film Festival in Germany

　

"Manta Ray" (Thailand/France/Chinese mainland) – won the Best Film Award in the Horizon Section of the 2018 Venice Film Festival, and participated in the 2018 Toronto, Vancouver, Busan and Warsaw International Film Festivals

　

"Papi Chulo" (Ireland) – Participated in the 2018 Toronto and London Film Festival

　

"Roma" (USA/Mexico) – Participated in more than 20 international film festivals in Venice, Toronto, etc., and won the Toronto International Film Festival Audience Choice Award and the Venice Film Festival Golden Lion Award

　

"The Sisters Brothers" (USA/France) – Participated in 8 international film festivals including Venice and Toronto, and won the Silver Lion Award at the Venice Film Festival

　

"Utoya July 22" "U-July 22" (Norway) – shortlisted for the main competition of the 2018 Berlin International Film Festival and nominated for the Golden Bear Award for Best Film

　

New Chinese Movies – 6 Best Chinese Films Released in 2018 by the Film Festival Selection Consultancy Team

　

· "Baby" (Chinese mainland)

　

"Who Fell in Love with Him First" "Dear Ex" (Taiwan)

　

"Fly By Night" (Malaysia)

　

"The Pluto Moment" (Chinese mainland)

　

· "Volcano" "Up The Mountain" (Chinese mainland)

　

· "Xiao Mei" (Taiwan)

　

Director’s Vision – Presented by 3 Asian and 3 non-Asian heavyweight directors, 6 genre films with unique appreciation value

　

· "The Taste of Saury" "An Autumn Afternoon" (Japan)

　

"Bandit Queen" (UK/India)

　

"Hard Boiled" (Hong Kong)

　

"Lawrence of Arabia" (UK)

　

"Once Upon a Time in America" (Italy/USA/Canada)

　

"The Truman Show" (US)

　

FOCUS – This year’s "Focus Filmmaker" is the famous Chinese actress Yao Chen, who will be screened in the films "Journey to the West", "Search" and "Find You".

　

Special Screening – Films selected by the artistic director and the jury president, with guests attending the festival

　

Hollywood Special Screening

　

"Mary Queen of Scots" (UK)

　

Shanghai International Film Festival Special Screening

　

"Lost, Found" (Chinese mainland)

　

Macau Film Special Screening

　

· "Empire Hotel" (Portugal/Macau/Chinese mainland/Lebanon)

　

Special Screening

　

"Caught in the Web" (Chinese mainland)

　

"Journey to the West: The Demons Strike Back" (Chinese mainland)

　

The Grand Baths "Sink Or Swim" (France)

　

"Suspiria" (Italy/USA)

　

· "The Day of National Bankruptcy" "Default" (South Korea)

　

"212 Warrior" (Indonesia)

　

Master Class Invite Hollywood actor Nicolas Cage as the keynote speaker to communicate with the Macao audience and the industry

　

Film Industry Exchange Conference Invite more than 200 film industry professionals from 21 countries and regions to participate, hold film forums, international film venture capitalists, etc

　

Awards Ceremony Awards

　

Special Jury Award

　

The Best New Actor/Actress Award

　

The Best Screenplay Award

　

The Best Technical Contribution Award

　

· Best Actress Award

　

· Best Actor Award

　

The Best Director Award

　

The Best Film Award

　

· Macau Audience Awards

　

The Best Chinese Film Award

　

Asian Popular Film Awards

　

Asian Film Nypak Awards

　

American Variety Magazine – Across Asia: Rising Stars 　　　　　　

　

Text/Yangcheng Evening News All Media Reporter, Li Li

Photo/Ruan Jingtian Studio

Ruan Jingtian had a car accident while driving. On August 12, his studio sent a Weibo report to report safety: "Sorry to worry everyone, the boss is fine, remember to pay attention to traffic safety when traveling, and be safe."

According to Taiwanese media reports, Ruan Jingtian was suspected of colliding with a cement mixer truck while driving on August 12, and the front bumper was knocked down. Fortunately, no one was injured. As soon as the news came out, "Ruan Jingtian had a car accident" immediately hit the hot search list.

On the same day, Ruan Jingtian’s studio posted a Weibo report of safety and said that he was taken aback by the hot search. Ruan Jingtian himself did not make a statement on Weibo.

Some time ago, well-known movie star Yang Ying posted his New Year’s photos through social media accounts. In the camera, Yang Ying was wearing a pink sweater and a rabbit ear-shaped hood, announcing to everyone that he was about to start work to participate in the shooting of TV dramas. After the photo was exposed, many Yang Ying fans also said that although the baby was already over 30 years old, his appearance and figure were very good, but it was a pity…

In fact, compared to the previous praise, everyone is more concerned about the later turning point, but what’s the pity? Of course, her marriage to her ex-husband Huang Xiaoming, from the wedding of the past century to the broken relationship, Yang Ying and Huang Xiaoming have only gone through a short 7 years, although the two sides still call each other friends after the divorce, but it has been done. Huang Xiaoming has also been involved in scandals recently, which shows that there is no shortage of suitors

Throughout Yang Ying’s history of fame, her debut was simply smooth sailing compared to other stars. In less than 10 years, Yang Ying grew from an obscure model on the stage to a top-tier actress with over 100 million fans. Her ex-husband Huang Xiaoming could say money and contribute, even though when the two sides were together, they were once questioned by netizens

Speaking of Yang Ying’s relationship history, we have to mention another Hong Kong and Taiwan star, William Chan. Although William Chan and Yang Ying have never admitted to this relationship, in the early days of their debut, William Chan was not only a radio partner, but also a well-known underground lover. When young, Yang Ying was photographed more than once playing and dating with William Chan, and even the two people even had the same body tattoos

If all goes well, Yang Ying and Chen Weiting may really come together, but unfortunately, after 2000, for the sake of career development, Yang Ying chose to leave Hong Kong and study in Japan. In this way, the couple began to have a foreign love, and as time grew, the contradictions became more and more, until a year later, the relationship between the two sides broke completely

It is worth mentioning that Yang Ying seemed to be very popular in Japan when she was young. In addition to her daily work, Yang Ying was always surrounded by some boys. Once in a Japanese bar, Yang Ying was also photographed celebrating her birthday with a friend. In the picture, a handsome Japanese guy was holding a wine bottle and was posing to force Yang Ying to drink. The woman was also very cooperative. It can be seen that the relationship is very harmonious

After 2006, Yang Ying returned to China for development, and soon was invited to shoot a movie "Bad Things". Unfortunately, it did not explode until one day, Yang Ying accidentally met Huang Xiaoming through a party, and the man was also impressed by her appearance. Since then, the two people have been in frequent contact and chatting

What’s interesting is that Yang Ying and Huang Xiaoming officially announced the time in 2011, because this time with Huang Xiaoming and ex-girlfriend Li Feier’s breakup relationship is relatively close, so the media also speculated that Yang Ying is actually a third party, precisely because of this, Huang Xiaoming and Yang Ying married, many people are not optimistic about this relationship

Perhaps because of emotional incompatibility, or perhaps true netizens, a prophecy was made. In 2022, Yang Ying and Huang Xiaoming officially announced their divorce and decided to raise their son together after the divorce. Although both parties were silent about the reasons for the divorce, on the variety show, Huang Xiaoming still said such a passage obliquelyI wanted a more stable life, but unfortunately I never got it.

Indeed, Huang Xiaoming has paid in this marriage, which is obvious to all, not only for the complete retirement of his wife, but also to give all the resources to the baby, but he underestimated his wife’s career, from 2015 to 2022, Yang Ying has participated in a number of variety shows, film and television dramas and even film shooting, even if the acting is complained, she can still say:"I’m worth 80 million."The rhetoric of

However, the facts also proved that the traffic was always short-lived. Since the divorce, Yang Ying’s popularity was far less than one-tenth of what it was at the beginning. The movie was stopped and the variety show was downgraded. Everything seemed to indicate her future

I wonder if Yang Ying is really happy now?

Responsible editor:

　　CCTV News:In the kitchen, a large bucket of rice noodles was placed on the uneven lime cement floor. One foot was in close contact with the rice noodles. The owner of the foot stepped on the ground with his left foot barefoot wearing slippers, and there was a suspected obvious wound on the back of his right foot. The injured foot was stepping on the rice noodles.

　　This is the back kitchen of a takeaway black workshop in Dalian, Liaoning. Recently, the photos posted on Weibo shocked netizens. "Feet + Rice Noodles" touches the bottom line of many netizens.

　　"Takeaway store employee’s foot stepped on rice noodles" is clearly visible in the picture

　　One informant said his feet were scalded and covered in ointment. Another said the photo was taken in the early hours of the morning and "I felt very sick when I saw it, so I took it." A third informant said he saw it with his own eyes that day, and he was by his side when the photo was taken. "I have seen his family catch rice noodles after blowing his nose and without washing his hands." "At that time, he was not shy about people, and this time he didn’t take care of putting his feet on rice noodles." "His house smells like a pig sty in the countryside."

　　It is understood that the merchant’s offline stores and online stores on various takeaway platforms have been closed and suspended.

　　Although the store has been closed, the food safety problems caused by online catering have been exposed. Although the "Internet Catering Service Food Safety Supervision and Administration Measures" have been implemented in January this year, the tricks behind online food still exist.

　　Mr. Du, a student at Hunan City University, ordered an eggplant rice with minced meat on the takeaway platform. Next to the main course, there was a side dish with shredded kelp and dried radish. After eating nearly a third of it, he found a "cylinder", "thought [the tail] was kelp root, and took a bite" and found it was a mouse. The restaurant involved said that the mouse could not have appeared in the processing of the side dish. The relevant person in charge of the Food and Drug Administration of Yiyang City, Hunan Province, said that the store had been inspected by law enforcement and was further investigating and collecting evidence.

　

　　A dead cockroach that had been cut into several pieces was mixed into the scallion pancake

　　Miss Zang in Shanghai ordered a takeaway, but she didn’t expect that a dead cockroach that had been cut into several pieces was mixed into the scallion pancake. After the incident, the merchant did not respond. After the incident was published on Weibo, the merchant’s first reaction was not to apologize but to ask for "deletion of posts". The Changning District Market Supervision Bureau of Shanghai conducted a surprise inspection of the restaurant involved and found that live cockroaches were found on the kitchen wall and other places. At present, the Changning District Market Supervision Bureau has ordered the store to close immediately for rectification and carry out comprehensive rectification.

　

　　CCTV Exposes Dirty Environment of Some Small Restaurants in Online Takeaway

　　In some takeaway restaurants that had been exposed by CCTV, the walls were dark and full of oil stains, the sewers gave off a foul smell, the sausages and fish looked bad, and there were cockroaches crawling on the walls. There were no customers here, only diners who ordered food by the APP… Would you dare to eat the food made in this environment?

　　No business license and food business license and other qualifications, the use of fake "deck" licenses, dirty and messy kitchen environment, the actual business address does not match the license address, and operates beyond the scope… Some problematic restaurants have repeatedly "changed clothes" through takeaway platforms. Such restaurants pose a great threat to "the safety of the tongue".

　　In recent years, the online food ordering market has developed rapidly, and the user scale and usage rate have continued to increase compared with the previous year. Data show that by the end of 2017, the scale of online food delivery users in our country reached 343.38 million, and the usage rate of online food delivery accounted for 44.5% of netizens; the scale of mobile online food delivery users was 322.29 million, and the usage rate of mobile online food delivery accounted for 42.8% of mobile Internet users. With the continuous expansion of the scale of online food delivery services, the integrity of online food delivery has become a new problem that cannot be ignored.

　　In the restaurants of the takeaway platform, some of the hygiene conditions can be said to be shocking. On the other hand, some takeaway platforms also have "lax checks" on this phenomenon for the sake of performance.

　　A few days ago, in the special project of the Beijing police to crack down on the chaos of online takeaway food delivery, more than 100 black restaurant dens were investigated and shut down, and more than 30 people were criminally and administratively detained. Ji Hui, the captain of the food and drug detachment of the Environmental Food and Drug Brigade of the Beijing Public Security Bureau, said that many merchants are not strong in legal awareness and do not recognize the seriousness of buying and selling false certificates. They think it will be fine if they are fined, but if the circumstances are serious, they may violate the criminal law.

　　In addition to the government’s strengthening of supervision, online takeaway platforms also bear the responsibility of management and supervision of food operators. The takeaway platform shall perform the obligation of reviewing the food business qualifications of merchants who join its platform, and ensure that the information on the business license is true. Violators shall be ordered by the Food and Drug Administration to make corrections, confiscate the illegal income, and impose a fine of not less than 50,000 yuan but not more than 200,000 yuan; if serious consequences are caused, the business shall be ordered to be suspended until the license is revoked.

　　For consumers, if they encounter problems with the quality of the food and suffer property or personal damage after ordering food online, they can pursue the legal responsibility of the takeaway merchant according to law. According to the Food Safety Law, if they produce food that does not meet food safety standards or sell food that does not meet food safety standards, consumers can not only claim compensation for losses, but also ask the producer or seller to pay ten times the price or three times the loss. If the amount of compensation is less than 1,000 yuan, it is 1,000 yuan.

　　In addition, before ordering food, consumers should carefully check whether the online catering service unit has a business license, food business license (or catering service license), and check the relevant information of its license, such as business scope, business address and contact number. Choose a reliable takeaway platform, and choose a merchant that has passed the platform review, has legal business qualifications, and has a good reputation.

　　After the takeaway is delivered, consumers should check whether the packaging of the catering food is in good condition and clean, and whether the delivered catering food is consistent with the order; check whether the catering food is contaminated or deteriorated in person, and reject it if it is found that the catering food has deteriorated or deteriorated. If there is a problem, you can keep the relevant consumption vouchers and call the consumer rights protection hotline 12315 to complain and report. (Text/Ren Jia)

　

　　Li Shufu is famous for his love of music in the circle, and he wrote the "Geely Song". Geely has also collaborated with the Zhejiang Symphony Orchestra to ascend to the elegant art hall, which is not often seen in the private label considered grassroots. But this time, "musician" Li Shufu composed a more magnificent movement – the blues Geely Variations.

　　The full name of the Blues Geely Variations is "Blue Geely Action", which is Geely’s new energy strategy. Although Li Shufu, as the "composition" and "conductor", did not appear at the Guangzhou Auto Show press conference, for Geely, this is another grand movement after the 2015 sales target "Concerto" written by himself for many years. In the 2015 sales target "Concerto", Li Shufu’s goal is to exceed 2 million global sales by 2015. But the reality is that as of October this year, Geely has sold 404,800 vehicles, and even with Volvo’s 391,900 vehicles, it is far from the goal of 2 million vehicles for the whole year.

　　On November 18, Geely’s "Blues Variations" moved the industry more than its "Sales Concerto". According to this plan, Geely’s new energy vehicle sales will account for more than 90% of Geely’s overall sales by 2020, of which plug-in hybrid and gasoline-electric hybrid vehicles will account for 65%, and pure electric vehicle sales will account for 35%. Although An Conghui, president of Geely Group, who attended the press conference, did not disclose the overall sales target of Geely’s new five-year plan after the adjustment, he is sure that in the next five years, Geely’s annual sales of new energy vehicles will exceed one million, and Geely will turn into an uncompromising new energy vehicle manufacturer.

　　For a moment, the industry was in an uproar – why did Geely achieve this goal? Could it be that Li Shufu put another satellite?

　　The total score of "Blues Geely Variations" includes five parts: taking the lead in committing to fully realize the national average fuel consumption limit of 5.0L/100km in the fourth stage of 2020 in advance; realizing the dream of consumers purchasing plug-in hybrid vehicles with the purchase cost of traditional cars; realizing that by 2020, the sales of new energy vehicles will account for more than 90% of Geely’s overall sales, of which the sales of plug-in hybrid and gasoline-electric hybrid vehicles will account for 65%, and the sales of pure electric vehicles will account for 35%; achieving substantive results in the research and development of hydrogen fuel and metal fuel cell vehicles; realizing the leading position of new energy technology, intelligent and lightweight technology in the industry.

　　For the doubts of the outside world, it may be possible to compare Geely’s "total score" and analyze them one by one from the following aspects.

　　At the policy level, the goal of reducing the average fuel consumption of passenger car products from the current 6.9 liters/100 kilometers to 5.0 liters/100 kilometers in the Chinese version of the CAFE Act implemented in 2020 is an insurmountable red line in front of automakers. In layman’s terms, if you fail to do this, you will lose the qualification to continue to mix in the automotive circle. Therefore, the emission targets that are even more stringent than those in the United States in five years will force automakers to make strategic adjustments, and Geely is no exception.

　　At the market level, although the new energy vehicle market has seen explosive growth this year under the continuous promotion of policies, the high price of new energy vehicles is still the biggest obstacle to its marketization. What’s more, with the advancement of the subsidy withdrawal mechanism for new energy vehicles, new energy vehicles that have lost the coat of subsidies will face market competition. "New energy is a system engineering, not only including the’three electricity ‘ (battery, motor and electronic control), but also other areas involving product costs such as lightweight and electrification." An Conghui’s prompt broke the industry’s misunderstanding of the high cost of new energy vehicles.

　　In this system engineering, the initiative of "Sandian" to reduce costs brought about by technological progress is not in the hands of the OEM, but the OEM is not idle in terms of cost control. "Geely’s CMA architecture can achieve the universalization of parts." An Conghui once again reminded.

　　In addition to the CMA architecture, Geely also plans to launch a FE platform for mid-to-high-end electric vehicles and a PE platform for small electric vehicles. The modular design and flexible production lines will both bring about a significant reduction in costs to a certain extent. "Of course, there are also economies of scale," An Conghui added at no time.

　　In fact, Geely has been working on this technology path for a long time – especially to reduce costs. As early as March 2012, Geely signed a technology transfer agreement with Volvo. Under this agreement, the two sides will jointly develop small-displacement, high-performance, green series engines, environmentally friendly small car platforms, and new energy vehicle assembly system technologies such as electric vehicles, gasoline-electric hybrids, and plug-in hybrids. In June of that year, in Hengyang, Shandong, the lithium battery project of a new energy company was put into operation, and Geely’s figure was vaguely flashing behind it. In November 2014, domestic power battery manufacturer Keliyuan announced that it had jointly funded the establishment of Keliyuan Hybrid Power System Co., Ltd. with Geely to invest in the construction of a hybrid power and transmission system assembly technology platform project.

　　Geely’s plan is not limited to this. At the beginning of last year, the cooperation with New Ocean, the earlier cooperation with Kandi, and the recently completed release of Geely Car Sharing 4.0 strategy… all gave Li Shufu, the "conductor", a deeper understanding of the new energy vehicle market. Of course, Geely’s acquisition of a methanol production and development company in Iceland for 280 million yuan this summer can be interpreted as Geely’s technical reserves for future fuel cell vehicles – methanol fuel cells are also one of the technical paths for the ultimate power solution of fuel cell electric vehicles.

　　When external and internal factors worked together, Li Shufu took action. This time, he had no way out.

It is 315 in another year. Every year, the CCTV 315 party is a national event with ratings second only to the Spring Festival Evening. This year’s party was postponed, but today, Tianyancha is not absent.

Today, let Tianyancha show you a "reality documentary" "Everyday 315".

(The following is a record of Tianyancha’s "Everyday 315" program. All cases are real complaints from users, and the source is public news reports. )

Love is like a tornado, which will blow your money away.

Being single for a long time, I always have fantasies and expectations about love, but the reality is a bit cruel.

Xiao Wu, a young man from Hangzhou, met a girl through the matchmaking website jiayuan. The matchmaker said that the girl was the daughter of the chairman of a listed company and graduated from Peking University with a master’s degree.

The next day, Xiao Wu confessed, and the other party asked for a ring, and Xiao Wu bought it; On the third day, the other party said that he would meet his parents and send a necklace, and Xiao Wu also bought it; Then, the girl said that her mother would give a gift for her birthday, and Xiao Wu began to doubt the girl’s identity.

(Source: 1818 golden eye)

It was not until Xiao Wu found the woman’s unit that she found out that the woman had two children after divorce, not the daughter of the chairman or graduated from Peking University.

But jiayuan replied through official micro: The woman’s identity is true.

(Source: 1818 golden eye)

After that, Xiao Wu reported the situation to the market supervision department. After investigation, the market supervision department found that the materials submitted by jiayuan were very simple, and there were no relevant academic credentials.

(Source: 1818 golden eye)

Jiayuan’s Shanghai Huaqianshu Information Technology Co., Ltd. has 97 lawsuits.

(Source: Tianyancha)

However, apart from the mixture of good and evil people in matchmaking agencies, online dating is full of hidden dangers and dangers.

In the Internet age, "online dating" has become a new fashion for young people to make friends. Online dating often gives people with ulterior motives more opportunities to perform because they can’t meet each other. Comparing friends with pigs and using love as bait, the "pig killing plate" has been calculating the money in each other’s pockets since the moment they met.

(Source: Network)

Liars will first set themselves up on the internet, either elite or interesting, and then chat with the victims every day in order to cheat each other’s trust.

(Source: Network)

When the other party feels that the victim’s goodwill and trust in him are rising, it will gradually reveal its own purpose, such as inducing the victim to invest, and the amount will increase little by little.

(Source: Network)

When consumers invest enough, or the victim consciously may be cheated, the other party may run away, resulting in a tragedy of both people and money.

Beauty disfigurement can’t be distinguished, and the medical and beauty industry is mixed.

The mixture of medical and beauty industries has led to a large number of incidents of "left foot stepping out of the shop and right foot entering the court".

Ms. Peng, 45, felt that her eyelids were drooping a little, so she went to a medical beauty shop in Ningbo and spent more than 30,000 yuan to have eye bags removed and eyebrows raised. However, after the recovery period, she felt that her eyes were still staring all the time, which made her look scary.

(Source: 1818 golden eye)

Ms. Peng repeatedly found the beauty salon to understand the situation, but the other party could not coordinate and communicate at all. Finally, Ms. Peng had to find the health department in Ningbo to reflect the relevant situation.

According to the data of Tianyancha, Ningbo Haishu Miyang Medical Beauty Clinic Co., Ltd., which belongs to Miyang Medical Beauty, was once subject to administrative punishment for violating the regulations on advertising content management. In addition, the company has also been subject to administrative penalties for cases such as medical activities exceeding the scope of registration and commercial bribery.

Image source: Tianyancha

However, even with frequent exposure, the medical and beauty industry is still in turmoil. Consumers Xiao Wei and his brother went to a hairdresser’s shop in Binjiang, Hangzhou to spend money on washing and cutting for 30 yuan. As a result, they unconsciously did scalp care, and it cost 15 thousand to recharge their cards.

Later, the store said that it would send a free medicated bath for the two brothers to experience the next day, and the two of them filled the money in a muddle. In two days, the two brothers charged a total of more than 34 thousand, and then the more they thought about it, the more they felt wrong.

(Source: 1818 golden eye)

Later, after investigation, it was discovered that the new store that the brothers thought was "to Alice" was actually renamed from a "problem" store called "Armani Xuan".

(Source: Network)

(Source: 1818 golden eye)

Although it has changed its name, the routine is still familiar.

(Source: 1818 golden eye)

Later, the market supervision department also found this store and investigated it.

Medical beauty is risky, and it needs to be cautious to love beauty. In order to make consumers pay for their bags, some businesses dare to use any means.

According to Xiaoqiu, a girl from Shimen Town, Tongxiang, Jiaxing, Zhejiang Province, when she went to a local barber shop to get her hair done, a "teacher" saw that there were many freckles on her face, so she said to treat them quickly, otherwise the consequences would be very serious.

(Source: 1818 golden eye)

Listening to the teacher in the store, Xiaoqiu was frightened and quickly transferred 6,000 yuan to the other party through Alipay.

At that time, the other person used an instrument to spot the freckles on his face. The photo was full of scars, which looked a little scary. Now the scars are light, but they are still full of freckles.

(Source: 1818 golden eye)

After that, Xiaoqiu found the store manager, who repeatedly stressed that the teacher who spotted Xiaoqiu was very professional.

According to the reporter’s investigation, in fact, this "teacher" in his thirties who is said to be comparable to the old Chinese medicine practitioner is neither a graduate of a medical university nor has any qualification certificate.

According to the information of Tianyancha, the Shimen Zinuo Barber Shop in Tongxiang City, where Xiaoqiu went, only has hairdressing services in its business scope, and does not include any other related services such as skin care.

(Source: Tianyancha)

Everyone loves beauty, but the benefits will not fall from the sky. Consumers should also keep their eyes open and spend carefully.

When will the overlord clause stop when the big factory has a deep consumption routine?

At the end of 2019, the online drama Joy of Life was broadcasted in Tencent, and Tencent created a brand-new membership system-VVIP.

VVIP means that users who have already purchased VIP can upgrade their membership rights by paying 50 yuan again, and watch 6 episodes more than others. Many users have cried, "Why should I pay more if I am a member?"?

(Source: Network)

After complaints from netizens, Tencent Video, which was unbearable by public opinion pressure, has revised its membership system and changed it to pay in advance for single episode. In fact, it is to change the posture of "cutting leeks", and this method is more expensive than the previous VVIP.

(Source: Network)

On December 14th, 2019, People’s Daily published Weibo, criticizing him by name for "eating ugly"!

(Source: Network)

However, the bridge of big data "killing" has also been staged again.

(Source: Network)

Some time ago, many netizens broke the news that they opened 88 members in Tmall Supermarket to buy things, but it was more expensive than ordinary users.

For the same product, 88vip is 73.3 yuan, as long as the non-vip account is not in 63 yuan.

(Source: Network)

Moreover, at the time of settlement, non-members are free of charge, but members have to pay 5 yuan express fee. Although Tmall later explained to the media that it was due to system failure, many netizens believe that this is a typical big data killing.

Cases of killing big data are not uncommon, but as ordinary consumers, we often can only "recognize and kill" invisibly, even when we are "killed".

Platform routines wave after wave, and long-term rental apartments appear to be "a lot of simplicity", and direct unilateral compulsory consumption.

In February, the epidemic was serious, and many areas called on landlords to reduce rents. I didn’t expect this call to be immediately targeted by bad businesses. Landlords in many places in Danke Apartment reported that Danke Apartment requested both landlords to reduce rents and tenants to pay rents on the grounds of epidemic situation.

(Source: Network)

Netizens have said: This middleman will really make a difference!

(Source: Image)

If the landlord does not agree to rent-free, eggshell will terminate the contract forcibly and will not provide compensation for breach of contract on the grounds that the epidemic situation is force majeure. In the end, even the tenants will suffer.

Eggshell’s response to this is: the expenditure on subsidies is far more than the amount of rent-free from the owners, so there will never be a "earning difference", and a series of measures have been introduced to subsidize tenants.

According to Tianyancha data, Ziwutong (Beijing) Asset Management Co., Ltd., the operating entity of Danke Apartment, was established in January 2015 with a registered capital of 10 million RMB and its legal representative is Gao Jing.

(Source: Tianyancha)

In fact, a single consumer is often the weak side when facing merchants, especially well-known brand merchants, so it is more necessary to establish a credit system to protect consumers’ rights and interests from the system.

On June 17, NIO announced that its NIO EL8 (domestic model ES8) has been officially launched in five European countries, Norway, Germany, the Netherlands, Sweden and Denmark. This is the sixth model launched after NIO launched in the European market.

Specifically, the NIO EL8 offers two models. The 75 kWh battery version is priced at 94,900 euros (about 739,000 yuan); the 100 kWh battery version is priced at 103,900 euros (about 809,000 yuan). For reference, the NIO ES8 is priced at 49.80-598,000 yuan in China. This means that the starting price of the NIO EL8 in the German market is about 240,000 yuan higher than the starting price of the domestic ES8.

As a well-crafted luxury electric SUV, the NIO EL8 shows its extraordinary quality in details. The design has maintained the consistency with the ES8 sold in China. From the hidden door handle to the watchtower laser radar, to the equipped multiple high definition cameras, it all shows the NIO’s scientific and technological strength and innovative spirit.

In terms of configuration, the car has a 6-seat layout of 2 + 2 + 2 type. The first two rows of seats use a seat frame platform developed by Weilai, with heating/ventilation/massage functions, and the third row of seats supports seat heating. Equipped with a suspended central control screen and a full LCD instrument, it not only enhances the comfort of the ride, but also makes a clever article on the sense of technology.

In terms of power, the NIO EL8 is equipped with a front and rear dual-motor four-wheel drive system, with a combined power of 480 kW and a peak torque of 850 Nm. It is also equipped with a dual-cavity air suspension, a CDC dynamic damping control system, and a Bosch IPB intelligent braking system.

Earlier, NIO founder, chairperson and CEO Li Bin announced the company’s expansion plans in the European market at the opening ceremony of "NIO Center | Amsterdam". Despite the current uncertainty of the European Union’s tariff policy on electric vehicles in China, NIO is still committed to the development of the European market.

Li Bin mentioned that electric vehicles are of great significance to the sustainable development of the environment. If the European Union imposes high tariffs on Chinese electric vehicles, NIO will make corresponding business decisions based on market conditions.

In 2023, the cumulative sales volume of NIO in the European market is 2,399 vehicles. At the same time, the company has laid out a charging and swapping network in Europe, with 43 swapping stations, 45 overcharging piles, and connected to 600,000 third-party charging piles.

"When NIO’s annual sales in the European market reach about 100,000 units, we will consider establishing a production base in cooperation with local partners," Li Bin said.

On November 15, 2023, Consul General Li Dong in Adelaide met with Lu Zexiang, Chairperson of China Energy Construction International Construction Group, and his party at the Consulate General.

Chairperson Lv Zexiang introduced the overall layout of China Energy Construction’s overseas business, the development of projects in Australia and the next plan. Consul General Li welcomed Chairperson Lv to lead entrepreneurs to visit South Australia, saying that when the Supreme Leader met with Australian Prime Minister Albanese in Beijing not long ago, he guided the development of China-Australia cooperative relations. The Consulate General in Adelaide actively supports Chinese enterprises to conduct business in South Australia. It is hoped that China Energy Construction International Construction Group will base on its own advantages and actively explore and promote practical cooperation with South Australia in energy development, especially in the field of clean energy.

On April 1, the China Electric Vehicle 100 Forum (2023) was held in Beijing.

As an annual industry event for the new energy automobile industry, this forum brought together guests from various fields such as automobiles, energy, transportation, cities, and communications to discuss in depth the development situation of the global automobile industry, the high-quality development path of new energy vehicles, the development strategy of China’s intelligent connected vehicles, the development trend of the core industrial chain supply chain such as power batteries, the trend of new generation automobile consumption change, the coordinated development strategy of automobiles and energy, and the new transportation energy security system.

Compared with the 100 Forum in previous years, this year’s forum, the guests paid more attention to the topics of new energy vehicle infrastructure building, autonomous driving commercialization landing, and vehicle-road collaboration.

At the same time, many attendees also called for the extension of the new energy vehicle purchase tax exemption policy to stabilize the high-quality development of the industry.

Fuel vehicles and electric vehicles set off a decisive battle

In the past few years, the new energy automobile industry has rapidly heated up and become an important bright color in the process of high-quality development of the automobile industry. The gradual increase in the market penetration rate of new energy vehicles has also brought a significant impact to the traditional fuel vehicle industry.

Recently, influenced by multiple factors, there has been a price chaos in the automotive market, with most fuel vehicle companies cutting prices at an unprecedented rate, causing heated discussions on the whole network.

At the China Electric Vehicle 100 Forum (2023), Ouyang Minggao, vice chairperson of the China Electric Vehicle 100 and an academician of the Chinese Academy of Sciences, made a judgment on the current industrial landscape.

He said that the current new energy vehicle market is fully squeezing the fuel vehicle market, and the entire fuel vehicle industry chain is under pressure. The competition between the two has kicked off a decisive battle.

Ouyang Minggao believes that the current new energy vehicle industry is characterized by "rapid growth and lack of profit", while fuel vehicles are "lack of growth and profit". Although the cost of new energy vehicles is still higher than that of fuel vehicles, the brand, influence and premium of new energy vehicles are rising, and the premium of joint venture fuel vehicles is declining. High-quality new energy vehicles can compete with the price of joint venture fuel vehicles.

"The camp of new energy vehicles continues to expand, and you are chasing after me. The competition has entered the stage of positional warfare, and the market has entered the stage of survival," Ouyang Minggao said.

Faced with the close competition between gasoline vehicles and electric vehicles, Mary Warlick, deputy director of the International Energy Agency (IEA), judged that by the mid-2020s, electric vehicles will achieve cost parity with traditional gasoline vehicles.

At the same time, the development of new energy vehicles has also brought a linkage effect to various related industries. Zou Ji, CEO of Energy Foundation (China) and President of China, believes that full electrification is an inevitable choice for high-quality development, pollution reduction and carbon reduction.

"According to the very conservative development goal of electric vehicles, by 2030 our country’s oil dependence is more than 70%, of which 13% can be replaced by electric vehicles. But according to the rapid development of these two years, it may far exceed this proportion. According to the oil price of 110 US dollars/barrel, at least 50 billion US dollars of imported oil expenditure should be saved a year." Zou Ji judged that promoting the full electrification of the automobile industry is not only good for traffic emission reduction and energy security, but also has great economic benefits.

The full marketization of new energy vehicles still faces challenges

Despite the significant growth rate and promising prospects, the current new energy vehicle industry still faces many challenges.

Wan Gang, chairperson of the China Association for Science and Technology, concluded that the comprehensive market-oriented development of domestic new energy vehicles faces the following challenges:

First, the development of comprehensive marketization is uneven and inadequate, and product performance and quality are still difficult to meet consumers’ needs for all-weather and all-scenario use.

Second, the progress of new energy commercial vehicles is slow and the market penetration rate is low.

Third, compared with the rapidly growing market demand for new energy vehicles, the infrastructure building of charging, hydrogen refueling networks, and vehicle-road coordination is still relatively lagging behind.

The fourth is the bottleneck of industrial development, including high prices of basic resources, poor supply chains, and some technical constraints.

Fifth, the bottleneck of industrial technology constraints. Including power battery upgrades, vehicle-grade chip shortcomings, power electronics architecture reconstruction, intelligent operating system research and development, as well as low-carbon development planning, carbon footprint research shortages and other issues.

Therefore, at this forum, Wan Gang suggested that the environmental adaptability, safety, and economy of pure electric vehicles should be continuously improved; basic research such as all-solid-state batteries and new system batteries should be continuously promoted; charging efficiency should be improved to further meet the needs of the whole climate and all scenarios in the market.

Xin Guobin, a member of the Party Group and Vice Minister of the Ministry of Industry and Information Technology, analyzed the changing trend of the new energy automobile industry pattern from an international perspective.

He believes that in the international situation, the rise of anti-globalization and trade protectionism has threatened the stability of the automobile industry chain and supply chain, affecting international exchanges and cooperation. At the same time, domestic automobile consumption has been relatively sluggish this year, and the pressure on the stable operation of the industry has increased.

"The automotive industry has typical international characteristics, and new energy vehicles need cross-regional and cross-industry collaboration. We will continue to adhere to the principles of openness, cooperation and win-win, and create a market-oriented, rule-of-law and international business environment. Strengthen exchanges and cooperation with other countries in the fields of new energy vehicle technology innovation, trade and investment, standards and regulations, and contribute positive forces to the modernization of China’s automotive industry and inject new impetus into the recovery of the world economy," Xin Guobin said.

Focusing on the future of industrial development, Chen Qingquan, an honorary professor at the University of Hong Kong and an academician of the Chinese Academy of Engineering, believes that in the second half of the automotive revolution centered on intelligence, special attention should be paid to automotive chips and operating systems.

"The software and hardware systems involved in the future car are not covered by one industry, and should be integrated across borders." Chen Qingquan believes that the second half of the automotive revolution is intelligent, networked and shared, and its main core technologies are automotive chips and operating systems.

Call for Extension of New Energy Vehicle Purchase Tax Exemption

After recognizing the many challenges facing the development of the new energy vehicle industry, a number of industry players called for an extension of the new energy vehicle purchase tax exemption policy at this forum.

Among them, Meng Xia, CEO of Volkswagen passenger car brand China and head of group sales of Volkswagen Group (China), said that despite the short-term slowdown in market demand, Volkswagen is confident in the continued recovery of China’s auto market. In order to promote the sustainable and healthy development of the industry, it is called for extending the purchase tax exemption period for new energy vehicles beyond 2023 and formulating a relatively stable policy framework.

It is reported that at the press conference on the theme of the "Authoritative Department’s Opening" series held by the State Council Information Office on March 1, Vice Minister of Finance Xu Hongcai once again mentioned that new energy vehicles purchased in 2023 will continue to be exempt from vehicle purchase tax.

But in fact, automakers’ calls for continued policy support go beyond that.

Wang Chuanfu, chairperson of BYD, said at the China Electric Vehicle (2023) 100 Forum that the automobile market is changing every day, but the trend of electrification will not be reversed. At present, the timetable for the full electrification of automobiles in our country has been advanced and the process is accelerating. In order to accelerate the modernization of the automobile industry, it is hoped that the purchase tax reduction policy for new energy vehicles will be extended until 2025.

This article is from the WeChat official account:Chaos University (ID: hundun-university)According to Li Shanyou’s lecture notes in February 2020, the author: Li Shanyou (founder of Chaos University), the original title: "You attack to the death, but you can’t fight a department of giants? After Wang Xing cut three knives… | Classic Good Lesson", the header picture comes from: Screenshot of "Flowing Golden Years"

Many start-up company owners like to put the phrase "nothing unexpected, only impossible" on the wall, thinking that as long as you have a great dream, you will be able to achieve it.

But we often overlook that starting a business is for survival, not to die in competition. Competition is just a part of entrepreneurship, and there is no need to force yourself to attack the giants head-on unless it is a last resort.

In the competition, how to use the weak to overcome the strong is the first proposition for everyone. So, how to solve the problem?

In fact, God has left a "back door" for entrepreneurs

Take the horizontal axis as the market and the vertical axis as the technology to draw a simpleValue network model:

There is no doubt that incumbent companies often occupy the best technology, the best customers, and stand in the most dazzling value network – this is the mainstream market. The marginal value network composed of edge markets and edge technologies is often ignored by everyone.

Imagine you are a start-up, into such an existing competition landscape, will choose the mainstream value network, or the edge value network?

In real life, the vast majority of entrepreneurs will enter the mainstream value network market because it looks the most fertile and the least risky. But in fact, the emerging marginal value network is the best window of opportunity for entrepreneurs.

To follow or to destroy?

Going back to the value network model just now, if you choose the mainstream value network, you obviously adopt a follow-along strategy, thinking that you are more courageous than the giants of the mainstream market. If you choose the emerging value network, you adopt a strategy of disruptive innovation.

A common saying is that entrepreneurs feel they are more productive and have better values, so they can win by putting their lives on the line to compete with a division of a large company.

However, if you go outside Alibaba and Tencent buildings at 2 a.m., you will find that these giant companies are still shining brightly at night, with amazing combat effectiveness and efficiency.

So, don’t think it’s good to be diligent. Many times, we are very diligent just to cover up our laziness in thinking. As Wang Xing said, most people are willing to do anything to avoid thinking.

What are the differences between the two strategies?

In "The Innovator’s Dilemma," Christensen studied the 20-year history of disk drives and statistically said,If you compete head-on with the giants, the success rate is only 6%. If you are the first to enter an emerging value net and adopt a disruptive innovation competitive strategy, the success rate will be as high as 37%, a six-fold difference.

So we say,The first law of entrepreneurship is better than better.This is the simplest and most direct explanation of the thinking model of dislocation competition.

There is a line in Good Strategy, Bad Strategy: "For a start-up, it’s not that you don’t have a chance. You have to find areas where your strengths and weaknesses are avoided. Make your strengths longer and your weaknesses less important." This is misplaced competition.

Meituan: Specializing in "chicken ribs", leaving the fat for BAT

Meituan did group buying in the early days, when the first giant in the field of e-commerce was Ali. When I studied the Meituan case, I was very shocked that the first consideration of Wang Xing’s entrepreneurship in 2010 was how to compete with Ali.

He has successively proposed two theories of dislocation competition:

Four vertical and three horizontal

Wang Xing said that there are four areas in the Internet: information, communication, entertainment, and business.

In the Web 1.0 search era, there are giants in these fields, such as Baidu in information, Tencent in communication, Shanda in entertainment, and Alibaba in business. Therefore, he must go to the Web 2.0 era to find opportunities.

In the era of Web 2.0 social media, the giants in the information field include Sina Weibo, Renren in communication, and Kaixin001.com in entertainment. Is there any opportunity in business? Therefore, in this field, he made Meituan group buying against Ali, which is the positioning of 2010.

AB classification

In competition, we often have the illusion that the giants stand in front of us like mountains, so that you see the ecosystem where the giants are located as all possibilities. In fact, this is a huge illusion.

For example, most e-commerce companies are eyeing Ali to compete. But Meituan put forward a theory called AB classification:

First of all, based on whether supply and performance are online, we make a cross-cutting knife. Supply and performance are Tencent (Category A) online, and Ali is offline(Category B)…

In category B, there is a more beautiful second knife: Ali is a physical e-commerce, and there is another possibility besides physical e-commerce that is a life service e-commerce. For example, takeaway is a life service e-commerce, and selling books, home appliances, and clothes is a physical e-commerce.

This knife is very beautiful. Most people limit e-commerce to the field of physical goods because Ali has done physical e-commerce. But Meituan cut this second knife, allowing you to see a completely different world.

In life service e-commerce, there is also a third knife: off-site life service e-commerce and local life service e-commerce.

Wang Xing’s analysis is very interesting, saying why do life service e-commerce instead of physical e-commerce? Because if you compete directly with Ali’s Juhuasuan, you have to have logistics, which is a very high cost for the start-up company.

Second, life service e-commerce is a non-standard product, a dirty and messy hard work, with low gross profit, so giants often disdain to do it. Meituan Wang Huiwen said:

"We have fallen in love with low-value things. How can BAT be interested in something that is not very profitable, difficult and slow. We specialize in chicken ribs and leave fat to BAT."

Looking back, what are the choices of other group buying websites at the same time? In 2010 and 2011, 58% of companies chose physical e-commerce. They were not killed by Meituan, but by Ali Juhuasuan.

In 16 years, Caijing interviewed Wang Xingshi and asked: Did the emergence of Meituan and Didi bring changes to the original BAT-led Internet order?

Wang Xing said: The law of competition in the Internet field has not fundamentally changed. It is not to squeeze out the original people in the original field, but to expand the new battlefield, and new players occupy the new battlefield. Innovation is always on the edge.

Wang Xing’s words are very wonderful. This is the power of the marginal value network.Innovation is always on the periphery.If you can’t see perfection, it’s because you’re too close to the picture.

Theory, is it really useful? "After being killed by the giant, I was reborn in a dislocation"

Many people ask me, Professor, Meituan is a successful giant, so is dislocation competition useful for small businesses? Is it useful for entrepreneurs?

Here, I would like to proudly invite a classmate to tell my story. Her name is Sister Deng, and she has used this theory to lead her company out of weakness and rebirth.

In 2010, I founded ROYMAX.(Wimes)LED company, launched a patented product, Apollo(LED three-sided luminous candle light), the turnover of single products reached 10 million.

But soon, the giant entered the market and beat our 68 yuan product with a 9.9 yuan congeneric product, causing our sales to plummet by 70% and being crushed by the giant.

Almost overnight, my ten-year savings were wiped out. Why is it that I am obviously different, but still being crushed by the giants?

On an occasional occasion, I learned the theory of "misplaced competition" and understood: "The difference is the difference between different value networks. The difference between the same value network is only better.

So, we started again, re-analyzed the market, positioned ourselves, and did succulent plant lighting and Jedi rebirth. How did you do it?

rough cut market

First look at the LED category map, divided into general lighting, medical lighting, agricultural lighting, and special lighting.

At that time, general lighting was already a red ocean market. Medical lighting was all for hospitals, and we couldn’t reach it in terms of professional technology. Special lighting refers to the aviation, aerospace, and marine fields, and it was difficult for us to enter the market. But there is still one area left, and we seem to have a chance – agricultural lighting.

Slice niche

Then we can divide the agricultural planting lights into breeding lighting and planting lighting. Aquaculture lighting because I was not familiar with it at the time, I couldn’t do it.

Planting lighting giants mainly serve B-end users, and Philips has launched a comprehensive solution that has eaten up this market.　

It can be seen that the opportunity can only be found at the C end. The C end requires flower and fruit lighting and succulent lighting. Because of the wide variety of colors, flowers need to be matched by many different spectra. At that time, our resources were insufficient, so we had to give up.

The pain point of succulent plants is the slow growth cycle and single color, which can be satisfied by our products. And in this field, compared with giants, as a start-up company, we have structural advantages: flexible market, online and offline simultaneous operation; startups with few personnel and efficient organization; product iteration speed is very fast.　

Through layers of analysis, we finally found the edge industry that this giant could not see, see, or do – succulent lighting, competing in a dislocation.

In the end, we occupied 60% of the market share, and the 18-year turnover exceeded 50 million, becoming a leading enterprise in the field of Taobao and Tmall horticultural lighting.

This is the power of the theory of misplaced competition, and by applying it, I can make change happen in the present moment.

Summary: Better than better, better than different

In an environment where leading companies have established a dominant advantage, any me too product will be reduced to chicken ribs. Don’t exaggerate your execution, don’t exaggerate your efforts, and don’t exaggerate your efficiency. The efforts and efficiency of today’s giants are much greater than ours, which is unimaginable.

Therefore, entrepreneurs need to keep in mind the misplaced competition model of "better than different".

The dislocation competition is not to be weak, but to make the chessboard bigger. To make the chessboard bigger, not in the same plane, but after the breakdown, it becomes a higher dimension and becomes bigger in a higher dimension.

This article is from the WeChat official account:Chaos University (ID: hundun-university)According to Li Shanyou’s lecture notes in February 2020, the author: Li Shanyou (founder of Chaos University)