In the new Jingwei client side July 28th (Jiang Ying, intern Wang Qi) the same package why the takeaway price is 11 yuan more expensive than the dine-in? In response to the recent online controversy, the new Jingwei client side survey found that McDonald’s delivery and dine-in There is a price difference is not an exception, many stores takeaway price is higher than the dine-in price, which is more or less related to the takeaway platform.

　　Multi-merchant delivery dine-in pricing varies

　　A few days ago, some consumers sent Weibo saying that when ordering on the McDonald’s app, they found that the price of the same food Mai Le sent was much higher than that of the dine-in food, and the price difference between the Mai Fragrant Fish set was 11 yuan. In this regard, the client side of Zhongxin Jingwei made a field comparison and found that there is indeed a price difference between the dine-in food and the takeaway price of McDonald’s, and the number is not small. For example, the price of the Dine-in Mai Fragrant Fish medium set is 21 yuan, but the price of Mai Le sent is 32 yuan. The price of this set meal alone is about 52% higher, while the price difference of the Mai Garbage Leg Fort set meal is 11.5 yuan, and the delivery fee of 9 yuan is required. The total price difference

　　Many netizens expressed dissatisfaction with the price of two sets of McDonald’s dine-in delivery: "If you pay the delivery fee and it doesn’t account for the guest fee, you have to add money, which is unreasonable." Some netizens questioned, "It is also a special delivery, why does Starbucks’ special star delivery not only not increase the price but also reduce the delivery fee from time to time?" But some netizens said they could understand the high delivery price: "Even if the self-operated platform does not have other platform deduction points, it also requires a separate operation team and other costs. The delivery staff has to pay separate delivery fees, insurance premiums, etc. Customers have to bear the cost to enjoy the convenience."

　　In addition, the client side of Zhongxin Jingwei also found that there is a price difference between in-store food pickup and takeout, and McDonald’s is not an exception. This phenomenon is common from chain brands to individual merchants. For example, well-known fast food brands and Hegu, takeout prices range from 3-5 yuan higher than the in-store food pickup price, and they also have to bear the packaging fee and 6 yuan delivery fee. In addition, all products of Beijing Yonghe Fresh Pulp are listed on the takeaway platform at a price higher than the in-store pickup price of 1 yuan, which requires a certain price of packaging and 3 yuan delivery fee.

　　However, the above-mentioned merchants all have different degrees of price-break discounts and discount packages, with a maximum discount of 50%, but because the takeaway price of merchants is higher than the in-store price, there are still a considerable number of takeaway prices higher than the in-store food. Take McDonald’s as an example. McDonald’s participated in activities such as Meituan "49 minus 9". The unit price of a McGarbage Leg Fort big set meal is 30.5 yuan, and the takeaway price is 36 yuan. For two sets of meals, it costs 61 yuan for dine-in and 72 yuan for takeaway. After deducting the delivery fee, the actual meal fee is 63 yuan. There are no promotions on McNuggets, which has its own delivery platform. The total price of the two sets is 81 yuan, which is 20 yuan higher than the dine-in.

　　What is the reason for the two sets of prices?

　　For the hotly discussed high-priced delivery products, a McDonald’s store manager told Zhongxin Jingwei client side that takeaway platforms such as Meituan and Ele.me will deduct a certain percentage of fees, as well as platform advertising fees, which increase the cost of takeout. When asked about McDonald’s self-owned platform McNuggets, which does not need to deduct fees and prices are still high, the manager explained that the prices of each platform need to be consistent. As for why the price difference is as high as more than ten yuan, the manager said "I don’t know". Zhongxin Jingwei client side tried to seek answers from McDonald’s customer service, and the other party also said "I don’t know".

　　Yonghe Fresh Pulp staff said: "The pricing of takeaway and the store will definitely be different, and the cost of packaging boxes, fresh and heat preservation will also be charged. The platform will take some points. We will definitely increase the price when these are added together."

　　Mr. Xie, who runs a noodle shop in Wuxi, said that the same product takeaway will generally be two to three yuan higher than picking up food at the store, because Meituan, Ele.me and other takeaway platforms will deduct 18% to 19% of the total price of the dishes, even if it is a price-break discounts activity, it is self-operated by the merchant, and the cost is borne by the merchant.

　　Xie said that the profit of takeaway is not as high as the public thinks. In the past, there were fewer deduction points. This year, the deduction point for takeaway has risen by one percentage point. Ele.me deducts 18% for a single order. Therefore, the profit of takeaway has been compressed. Coupled with the irregular promotion price-break discounts and the cost of promotion, it is difficult for merchants without price increases to make profits. Even if the price is increased, the profit of takeaway is not as high as that of dine-in.

　　"Originally, there was a subsidy, and I wanted to specialize in takeaway business. Later, after the subsidy was cancelled, the deduction point was increased, the price-break discounts were increased, and the raw materials increased, we were called’black-hearted ‘, but the real profit was too small, and we only got a few dollars." Miss Zhu, who runs a fried chicken shop, said that due to poor operating efficiency, she was ready to close the store.

　　According to the "China Sharing Economy Development Annual Report (2019) " released by the State Information Center, the scale of online takeaway users in 2018 was about 360 million, and the average annual growth rate of online takeaway income from 2015 to 2018 was about 117.5%. The online takeaway market has developed rapidly, accounting for the proportion of the national catering industry. Gradually expanding, online takeout has gradually become a part of people’s lives.

　　In order to maintain the "freedom of takeout", netizens opened their minds. Some netizens said: "For nine yuan, you can find an errand company to buy a set meal with the same price as dine-in, and you can save dozens of yuan in minutes." Others said, "If you really want to eat, you can find a substitute to buy it. At most, the delivery fee is one or two yuan. You can’t get used to these platforms anymore." (Zhongxin Jingwei APP)

Xinhua News Agency, Beijing, May 5?Topic: Making up for shortcomings and strengthening norms – multi-departments accelerate the support of "umbrella companies" for new business workers

Xinhua News Agency reporters Jiang Lin and Liu Weiwei

During the May Day holiday, Qi Jianzhong, a Meituan delivery rider in Nanjing, was both busy and down-to-earth. "With occupational injury protection, I feel much more at ease. Otherwise, I really don’t know who to call if I get injured."

In December 2023, Qi Jianzhong accidentally fell and broke his bone while delivering food. With the help of Meituan staff, he used his mobile phone to declare occupational injury protection, and about 1,000 yuan of medical expenses were reimbursed 875 yuan. After the disability identification, at the end of January 2024, he received a one-time disability subsidy of 41,900 yuan issued by the human resources and social security department.

Qi Jianzhong told reporters that he has been a rider for six years, and his income is good and his time is flexible. But bumps are inevitable in the rush, especially in bad weather, and his family always worries. "Occupational injury protection is like adding a layer of’protective net ‘, so after four months of recuperation and recovery, I came back to deliver food."

The occupational injury insurance that Qi Jianzhong said is a new type of work-related injury insurance created by the state for workers in new employment forms. The platform enterprise pays the fee, and the individual employed person does not pay the fee. The scope and circumstances of its protection, the standard and level of treatment, are basically consistent with work-related injury insurance.

Since July 2022, the new employment form of occupational injury protection for employed persons has been piloted in 7 platform enterprises including Meituan, Ele.me, Flash, Lalamove, and Cao Cao Travel in 7 provinces and cities including Beijing, Shanghai, Jiangsu, and Guangdong. As of the end of March 2024, 8.017 million people have been included in the scope of protection.

"Occupational injury protection effectively protects the rights and interests of employees in the new employment form, especially the basic living standards guarantee function of major casualty accidents. This system also disperses the business risks of platform enterprises and helps the platform economy develop in a standardized and healthy way," said Zheng Xuanbo, director of the work injury insurance department of the Ministry of Human Resources and Social Security.

Zheng Xuanbo introduced that how to participate in social insurance for the emerging group of new employment forms, the pilot has solved the problem and accumulated valuable experience. The next step will be to summarize experience and study to expand the scope of implementation.

The reporter noticed that on the website of the national social insurance public service platform, a special occupational injury protection service section has been set up, which shows that the insurance information, treatment payment application acceptance, occupational injury confirmation, treatment distribution, processing progress and other inquiry services are being practiced run.

Including delivery riders, instant delivery staff, online car drivers, such as the new employment form of workers, there are 84 million people.

"In response to the shortcomings such as high occupational risks, high labor intensity and low level of security faced by this group, in recent years, we have worked with relevant departments to continuously improve the system and mechanism, innovate work methods, strengthen service security, and safeguard the legitimate rights and interests of workers in new employment forms," said Li Xinwang, director of the labor relations department of the Ministry of Human Resources and Social Security.

From the eight departments jointly issued the "Guiding Opinions on Safeguarding the Labor Protection Rights and Interests of Workers in New Employment Forms", to the introduction of special project rights protection policies for key groups such as takeout workers and online car-hailing drivers, and the reasonable definition of labor protection responsibilities of enterprises, to the February 2024 issue of "Guidelines for the Protection of the Rights and Interests of Workers in New Employment Forms of Rest and Labor Remuneration", "Guidelines for the Publicity of Labor Rules for Workers in New Employment Forms" and "Guidelines for the Protection of Workers’ Rights and Interests of Workers in New Employment Forms"… Relevant departments have accelerated the support of "umbrella companies" for workers in new

"We guide platform companies and their employment partners to sign employment contracts and written agreements with workers, reasonably determine labor compensation, scientifically arrange working hours, formulate and revise platform labor rules such as order distribution and compensation payment in accordance with laws and regulations, and establish an internal labor dispute resolution mechanism," Li Xinwang said.

In response to the outstanding problems faced by workers in the new employment form of "overtime work", the relevant guidelines have made specific and detailed guidance for enterprises to scientifically determine the workload and labor intensity, and at the same time include workers in the new employment form into the minimum wage guarantee. In terms of optimizing insurance participation services, except for some megacities, all localities have opened the channels for flexible employment personnel to participate in employee pension insurance at the place of employment.

What should I do if there is a dispute between workers and platforms over compensation, and how can I protect my rights?

By strengthening the linkage with people’s mediation and judicial mediation, relevant departments have launched one-stop joint mediation services for labor disputes in new employment forms such as labor compensation, rest time, and occupational injury. At the same time, they have continuously improved the construction of online mediation platforms, optimized the mediation process and time limit, and helped both parties reach a mediation agreement voluntarily on the basis of mutual understanding and accommodation.

"The parties can also apply for arbitration review or judicial confirmation of the mediation agreement, and after review or confirmation, they can apply for the court to enforce it. At present, there are nearly 1,000 such mediation organizations across the country, and we will continue to promote it," Li Xinwang said.

1905 movie network news On July 22, the 4th Jackie Chan International Action Film Week held a closing ceremony and awards ceremony in Datong.

As the first star to walk the red carpet, Yu Rongguang was dressed in a golden dragon and auspicious cloud Tang suit with extraordinary bearing, and also shared his unforgettable experience of filming an action movie.

Xu Dongmei, as the only girl in the "New Seven Xiaofu", boarded the red carpet. Although she wore fashionable clothes, she still put on a dashing action, and she was very handsome.

"Sisters" of Fatima Sana Shaka and Sanya Mahota, the star of the hit Indian film "Wrestle! Dad," made an elegant appearance on the red carpet, and Sanya Mahota looked exotic in Indian-style clothing.

The famous director Wang Jing also came on behalf of the crew, and the film was also shortlisted for Jackie Chan International Film Week. Director Wang Jing also showed a "Mantis Fist".

Tan Weiwei, a powerful singer, made an elegant appearance in a long white dress, adding charm to the elegance of the tassel + hollow design dress. She also confided that she would bring a song that would explode the audience tonight.

Director Ding Sheng also walked down the aisle in cool black casual clothes. He has worked with Jackie Chan,""Railway Flying Tiger" and many other films, the film directed by him is also one of the participating films this year, whether it can win the award is very exciting.

Liu Chengyu and action director Wu Gang walked down the aisle on behalf of the crew of "Detective Chinatown 2". As a new generation of action actress, Liu Chengyu wore a long black dress to show her graceful figure, and the armor design of the dress was dynamic and chic.

Wu Jing, dressed in a black straight suit and wearing cool black sunglasses, walked down the red carpet handsomely. As the best action actor of the first Jackie Chan International Film Week, Wu Jing came with his work as a director and received five nominations, becoming one of the most popular films tonight.

International singer Zhang Liangying dressed up in a dark V light gray embroidered dress and walked down the red carpet elegantly, with short shoulder-length brown hair, adding sweetness to her sexiness.

"Kung Fu Kid" Shi Xiaolong wore a heroic black suit and stepped on the red carpet of Jackie Chan International Film Week handsomely.

The crew Jiang Luxia walked down the red carpet in a handsome slim black suit. Greeting and signing autographs with fans cordially, she is very affable.

Zhang Jie walked down the aisle to the screams of fans, and the black straight suit made Jie Ge personable.

The first Jackie Chan International Film Week, the winner of the Best Action Newcomer Award, Wang Baoqiang, attended the Jackie Chan International Film Week again with his work "Detective Chinatown 2". Wang Baoqiang, wearing a dark blue suit, is elegant and generous.

Duan Yihong, an elegant and handsome man who has appeared in many action movies, left a deep impression on the audience as he stepped down the aisle.

Yuan De and Yuan Biao joined hands on the red carpet. Both of them have worked with Jackie Chan many times. This time, the Jackie Chan International Action Film Week has made many people look forward to the three of them sharing the stage.

Zhang Lanxin, who has co-starred with Jackie Chan, and Chen Xunqi, who has been a friend of Jackie Chan for many years and is the soundtrack, walked on the red carpet together. Zhang Lanxin wore a long pink sequined suspender dress, which was sweet and elegant; Chen Xunqi wore a black dress and was elegant and handsome.

Jury members Wu Siyuan, Wen Jun, Yang Ziqiong, Lu Chuan, Huang Xiaoming, Bai Baihe and Qian Jiale made a big appearance on the red carpet, causing a climax of the red carpet. The male members of the jury all chose black and blue handsome suits, elegant gentlemen; Yang Ziqiong and Bai Baihe wore dark green and white evening gowns respectively, leaving a beautiful figure on the red carpet.

Hong Jinbao once again attended Jackie Chan International Film Week. Dressed in a black Mao suit, he appeared on the red carpet with his wife.

Jackie Chan made his grand finale appearance, attracting the most enthusiastic cheers from the audience as the spokesperson of Jackie Chan International’s Chinese Kung Fu movies. Jackie Chan greeted fans all the way and couldn’t hide his excitement. In an interview, he said he looked forward to the complete success of tonight’s closing ceremony.

Wu Shuying, 21st Century Business Herald reporter, reporting from Guangzhou

On September 16, 2022, Hengda Automobile announced that the Hengchi 5 would be mass-produced at the Tianjin plant on September 16, 2022 and would be delivered in October 2022.

In the announcement, Hengda Automobile said that it will accelerate the development and mass production of other models, and strive to build a national automobile brand with world-leading core technology and world-class product quality.

In a subsequent article published by Hengchi’s official account, Hengchi Automobile said that it has established the concept of "gathering global wisdom and building a national brand", and strives to achieve the goal of world-leading core technology and world-class product quality.

In order to achieve this goal, Hengchi Automobile pointed out that it has tried every means to introduce more than 2,000 international top scientific research talents, established the Global Research Institute and the Global Battery Research Institute, and carried out R & D work simultaneously in China, Sweden, South Korea, Japan and other places. Adopting a global integrated R & D model, introducing international advanced technology, and jointly developing models with the world’s top leaders such as Magna and EDAC.

According to Hengchi Automobile, it currently has world-leading core technologies in the fields of vehicle manufacturing, chassis architecture, intelligent networking, power batteries, and autonomous driving.

In terms of the automotive research and development schedule, Hengchi said that it will accelerate the development and mass production of other models. Hengchi 6 will be launched at the end of this year and mass-produced in the first half of next year. Hengchi 7 will be launched in the first half of next year and mass-produced in the second half of next year. At the same time, we will accelerate the research and development progress of Hengchi 1 and Hengchi 3, and make every effort to build a national automobile brand with world-leading core technology and world-class product quality.

Hengchi Auto’s mass-produced model, Hengchi 5, will start pre-sale at 20:00 on July 6, 2022. On July 30, 2022, Hengchi Auto announced that the cumulative pre-sale order of Hengchi 5 has exceeded 37,000.

Hengchi 5 "innovated" the sales method. According to the sales plan of Hengchi 5, the first 10,000 cars will be given a large profit, and the car will be paid at the time of delivery, and the car can be returned and refunded within 15 days after pickup. All car purchase payments and refunds are in the special account of the notary office.

At the same time as the mass production announcement of Hengchi 5, Hengda also announced the progress of its resumption of trading.

Evergrande Motor is required to publish its 2022 interim results on or before August 31, 2022, while the relevant audit and review work is still in progress. Evergrande Motor said that after the relevant procedures are completed, it will release the 2021 audited annual results and 2022 interim results as soon as practicable.

Evergrande said it would continue to inform the market of all important information in due course. Evergrande has been suspended since April 1, 2022 and has not resumed trading.

This article is from the WeChat official account:Chaos University (ID: hundun-university)According to Li Shanyou’s lecture notes in February 2020, the author: Li Shanyou (founder of Chaos University), the original title: "You attack to the death, but you can’t fight a department of giants? After Wang Xing cut three knives… | Classic Good Lesson", the header picture comes from: Screenshot of "Flowing Golden Years"

Many start-up company owners like to put the phrase "nothing unexpected, only impossible" on the wall, thinking that as long as you have a great dream, you will be able to achieve it.

But we often overlook that starting a business is for survival, not to die in competition. Competition is just a part of entrepreneurship, and there is no need to force yourself to attack the giants head-on unless it is a last resort.

In the competition, how to use the weak to overcome the strong is the first proposition for everyone. So, how to solve the problem?

In fact, God has left a "back door" for entrepreneurs

Take the horizontal axis as the market and the vertical axis as the technology to draw a simpleValue network model:

There is no doubt that incumbent companies often occupy the best technology, the best customers, and stand in the most dazzling value network – this is the mainstream market. The marginal value network composed of edge markets and edge technologies is often ignored by everyone.

Imagine you are a start-up, into such an existing competition landscape, will choose the mainstream value network, or the edge value network?

In real life, the vast majority of entrepreneurs will enter the mainstream value network market because it looks the most fertile and the least risky. But in fact, the emerging marginal value network is the best window of opportunity for entrepreneurs.

To follow or to destroy?

Going back to the value network model just now, if you choose the mainstream value network, you obviously adopt a follow-along strategy, thinking that you are more courageous than the giants of the mainstream market. If you choose the emerging value network, you adopt a strategy of disruptive innovation.

A common saying is that entrepreneurs feel they are more productive and have better values, so they can win by putting their lives on the line to compete with a division of a large company.

However, if you go outside Alibaba and Tencent buildings at 2 a.m., you will find that these giant companies are still shining brightly at night, with amazing combat effectiveness and efficiency.

So, don’t think it’s good to be diligent. Many times, we are very diligent just to cover up our laziness in thinking. As Wang Xing said, most people are willing to do anything to avoid thinking.

What are the differences between the two strategies?

In "The Innovator’s Dilemma," Christensen studied the 20-year history of disk drives and statistically said,If you compete head-on with the giants, the success rate is only 6%. If you are the first to enter an emerging value net and adopt a disruptive innovation competitive strategy, the success rate will be as high as 37%, a six-fold difference.

So we say,The first law of entrepreneurship is better than better.This is the simplest and most direct explanation of the thinking model of dislocation competition.

There is a line in Good Strategy, Bad Strategy: "For a start-up, it’s not that you don’t have a chance. You have to find areas where your strengths and weaknesses are avoided. Make your strengths longer and your weaknesses less important." This is misplaced competition.

Meituan: Specializing in "chicken ribs", leaving the fat for BAT

Meituan did group buying in the early days, when the first giant in the field of e-commerce was Ali. When I studied the Meituan case, I was very shocked that the first consideration of Wang Xing’s entrepreneurship in 2010 was how to compete with Ali.

He has successively proposed two theories of dislocation competition:

Four vertical and three horizontal

Wang Xing said that there are four areas in the Internet: information, communication, entertainment, and business.

In the Web 1.0 search era, there are giants in these fields, such as Baidu in information, Tencent in communication, Shanda in entertainment, and Alibaba in business. Therefore, he must go to the Web 2.0 era to find opportunities.

In the era of Web 2.0 social media, the giants in the information field include Sina Weibo, Renren in communication, and Kaixin001.com in entertainment. Is there any opportunity in business? Therefore, in this field, he made Meituan group buying against Ali, which is the positioning of 2010.

AB classification

In competition, we often have the illusion that the giants stand in front of us like mountains, so that you see the ecosystem where the giants are located as all possibilities. In fact, this is a huge illusion.

For example, most e-commerce companies are eyeing Ali to compete. But Meituan put forward a theory called AB classification:

First of all, based on whether supply and performance are online, we make a cross-cutting knife. Supply and performance are Tencent (Category A) online, and Ali is offline(Category B)…

In category B, there is a more beautiful second knife: Ali is a physical e-commerce, and there is another possibility besides physical e-commerce that is a life service e-commerce. For example, takeaway is a life service e-commerce, and selling books, home appliances, and clothes is a physical e-commerce.

This knife is very beautiful. Most people limit e-commerce to the field of physical goods because Ali has done physical e-commerce. But Meituan cut this second knife, allowing you to see a completely different world.

In life service e-commerce, there is also a third knife: off-site life service e-commerce and local life service e-commerce.

Wang Xing’s analysis is very interesting, saying why do life service e-commerce instead of physical e-commerce? Because if you compete directly with Ali’s Juhuasuan, you have to have logistics, which is a very high cost for the start-up company.

Second, life service e-commerce is a non-standard product, a dirty and messy hard work, with low gross profit, so giants often disdain to do it. Meituan Wang Huiwen said:

"We have fallen in love with low-value things. How can BAT be interested in something that is not very profitable, difficult and slow. We specialize in chicken ribs and leave fat to BAT."

Looking back, what are the choices of other group buying websites at the same time? In 2010 and 2011, 58% of companies chose physical e-commerce. They were not killed by Meituan, but by Ali Juhuasuan.

In 16 years, Caijing interviewed Wang Xingshi and asked: Did the emergence of Meituan and Didi bring changes to the original BAT-led Internet order?

Wang Xing said: The law of competition in the Internet field has not fundamentally changed. It is not to squeeze out the original people in the original field, but to expand the new battlefield, and new players occupy the new battlefield. Innovation is always on the edge.

Wang Xing’s words are very wonderful. This is the power of the marginal value network.Innovation is always on the periphery.If you can’t see perfection, it’s because you’re too close to the picture.

Theory, is it really useful? "After being killed by the giant, I was reborn in a dislocation"

Many people ask me, Professor, Meituan is a successful giant, so is dislocation competition useful for small businesses? Is it useful for entrepreneurs?

Here, I would like to proudly invite a classmate to tell my story. Her name is Sister Deng, and she has used this theory to lead her company out of weakness and rebirth.

In 2010, I founded ROYMAX.(Wimes)LED company, launched a patented product, Apollo(LED three-sided luminous candle light), the turnover of single products reached 10 million.

But soon, the giant entered the market and beat our 68 yuan product with a 9.9 yuan congeneric product, causing our sales to plummet by 70% and being crushed by the giant.

Almost overnight, my ten-year savings were wiped out. Why is it that I am obviously different, but still being crushed by the giants?

On an occasional occasion, I learned the theory of "misplaced competition" and understood: "The difference is the difference between different value networks. The difference between the same value network is only better.

So, we started again, re-analyzed the market, positioned ourselves, and did succulent plant lighting and Jedi rebirth. How did you do it?

rough cut market

First look at the LED category map, divided into general lighting, medical lighting, agricultural lighting, and special lighting.

At that time, general lighting was already a red ocean market. Medical lighting was all for hospitals, and we couldn’t reach it in terms of professional technology. Special lighting refers to the aviation, aerospace, and marine fields, and it was difficult for us to enter the market. But there is still one area left, and we seem to have a chance – agricultural lighting.

Slice niche

Then we can divide the agricultural planting lights into breeding lighting and planting lighting. Aquaculture lighting because I was not familiar with it at the time, I couldn’t do it.

Planting lighting giants mainly serve B-end users, and Philips has launched a comprehensive solution that has eaten up this market.　

It can be seen that the opportunity can only be found at the C end. The C end requires flower and fruit lighting and succulent lighting. Because of the wide variety of colors, flowers need to be matched by many different spectra. At that time, our resources were insufficient, so we had to give up.

The pain point of succulent plants is the slow growth cycle and single color, which can be satisfied by our products. And in this field, compared with giants, as a start-up company, we have structural advantages: flexible market, online and offline simultaneous operation; startups with few personnel and efficient organization; product iteration speed is very fast.　

Through layers of analysis, we finally found the edge industry that this giant could not see, see, or do – succulent lighting, competing in a dislocation.

In the end, we occupied 60% of the market share, and the 18-year turnover exceeded 50 million, becoming a leading enterprise in the field of Taobao and Tmall horticultural lighting.

This is the power of the theory of misplaced competition, and by applying it, I can make change happen in the present moment.

Summary: Better than better, better than different

In an environment where leading companies have established a dominant advantage, any me too product will be reduced to chicken ribs. Don’t exaggerate your execution, don’t exaggerate your efforts, and don’t exaggerate your efficiency. The efforts and efficiency of today’s giants are much greater than ours, which is unimaginable.

Therefore, entrepreneurs need to keep in mind the misplaced competition model of "better than different".

The dislocation competition is not to be weak, but to make the chessboard bigger. To make the chessboard bigger, not in the same plane, but after the breakdown, it becomes a higher dimension and becomes bigger in a higher dimension.

This article is from the WeChat official account:Chaos University (ID: hundun-university)According to Li Shanyou’s lecture notes in February 2020, the author: Li Shanyou (founder of Chaos University)

　　CCTV News:In response to some netizens’ doubts about the problems of the police in the process of solving the case, the Wenzhou Public Security Bureau immediately organized personnel to carry out an investigation. After questioning the reporter Zhu Moumou and the family of the victim, reviewing the video and report records of the police reception hall, and reviewing the relevant communication records, the police issued a notice saying that there was no "case will not be filed without the license plate number and the driver’s phone number."

　　At 16:22 on August 24, the victim’s friend Zhu Moumou went to Yongjia County Shangtang Police Station to report the case. The police used Zhu Moumou’s mobile phone to communicate with Didi customer service. After indicating the identity of the police, they hoped to learn more from Didi customer service. Regarding the relevant information of the owner and vehicle of the hitchhiker taken by the victim, Didi customer service replied that the security expert would intervene and asked to continue waiting for a reply.

　　At 17:13, Didi customer service reported to the police that the victim had cancelled the order at 14:10 after booking a ride at 13:00 and did not get on the bus. The police questioned that the order could be cancelled halfway through the ride, and again asked to know the driver’s contact number or license plate number for easy contact, but failed. At around 17:30, the family of the victim also went to the police station to report the case.

　　Xie Zhangan, Chief of the Propaganda and Education Section of Yueqing Public Security Bureau: "At around 5:30 pm on the 24th, the family of the victim came to our Yueqing Hongqiao police station to call the police. Her father and his grandfather came over. Her father said that her daughter lost contact, and the police briefly understood the situation. At about 5:36, the police contacted Didi customer service. When the police contacted him, Didi customer service said that it would take about 3 to 4 hours to inquire about relevant information. The police said that the situation was more urgent. According to the police, Didi Company said that the situation could be expedited. At 5:49, Didi Company came back and said that we needed a police card and a letter of introduction, and then the police forwarded the relevant procedures to Didi Company. The relevant emails arrived. At 6:13, Didi sent us their inquiry, the license plate of Didi and the basic information of the driver. "

　　The license plate number provided by Didi does not match the registered license plate number.

　　According to the police report, the license plate number information provided by Didi was consistent with the license plate number of the vehicle seized by the police the next morning. It is worth noting that the apology statement issued by Didi said that the license plate issued by the suspect Zhong was temporarily forged offline. That is to say, when the license plate number of the crime was provided to the police on the 24th, Didi should have known that the license plate number was inconsistent with the license plate number used by Zhong when registering. This shows that Didi is fully capable of knowing the driver, and it is worth investigating what kind of management loopholes exist in the end.

　　Didi will start the national offline ride-hailing business tomorrow

　　On the 26th, Didi Chuxing announced that since 0:00 on August 27, it will offline the Hitch business nationwide, removing the general manager of Huang Jieli’s Hitch business department and the vice president of Golden Red customer service. Didi Chuxing said that after the Hitch business goes offline, the company will reassess its business model and product logic internally.

　　Recently, Changan Automobile and Huawei signed an "Investment Cooperation Memorandum" in Shenzhen. Xu Zhijun, chairperson of Huawei, Yu Chengdong, executive director of Huawei and chairperson of BU Intelligent Vehicle Solutions, and Zhu Huarong, chairperson of Changan Automobile, attended the event. According to industry analysts, the cooperation between the two parties will further release technological benefits for the domestic automotive industry, and Avita, as a smart model jointly built by the two parties, may enjoy priority to empower.

　　After all, the reason why Avita, as an emerging smart car brand, can quickly make a name for itself in the domestic market is inseparable from Changan Automobile, Huawei, and Ningde Times, which respectively empower Avita Technology in the fields of vehicle research and development, smart car solutions, and smart energy ecology. Take Avita’s two flagship models as an example, Avita 11 is fully equipped with HI Huawei full-stack smart car solutions, and with strong strength, it has become the world’s first car brand to reach Mount Everest with intelligent driving. The subsequent iteration of Avita 12 is a new benchmark for global luxury smart electric vehicles.

　　According to the official data released by Avita, in November this year, Avita 11 delivered a total of 4,080 units, and at the same time, sales are also steadily increasing. And Avita 12, which went on sale on November 10, orders exceeded 20,000 units in November, and mass deliveries are about to start. At the same time, Avita launched its two flagship models in the Thai market to show overseas fans the charm of China’s intelligent luxury, and its overseas strategy is steadily advancing.

　　From the "Memorandum of Investment Cooperation" signed by Changan Automobile and Huawei in Shenzhen, Huawei plans to integrate the core technologies and resources of the smart car solutions business into the new company. Changan Automobile and related parties will intend to invest in the company and jointly support the company’s future development with Huawei. The new company of Huawei’s car BU business will continue to serve customers with high quality, and work with partners to promote the innovation and leadership of smart car technology and promote the prosperity and development of the automotive industry.

　　From the perspective of the shareholding structure of the new Huawei Car BU company, Changan Automobile, as the only shareholder at present, has a relatively large say in the new company. Furthermore, based on the previous experience in building the Avita brand, the deep coordination and strategic cooperation between Changan Automobile and Huawei this time will be a further innovation and sublimation of the CHN model. Next, the new Huawei Car BU company is likely to tilt more core technologies to Avita, help its existing models OTA upgrade, and empower new smart driving models.

　　Next, Avita will use the technology of Changan Automobile and Huawei to create a more user-friendly smart travel experience for the majority of users, and at the same time set an example to show the world the smart driving strength of China’s own brands.

　　　　On November 21, Andy Lau began singing in Taipei. At the age of 47, he showed his abs and sang "Chinese" in front of the LED screen, which was magnificent. The eternal idol in the hearts of thousands of fans said: "I’m back, do you miss me? Do you really?" As soon as he opened his mouth, he stirred the hearts of 10,000 viewers. Afterwards, Andy Lau also asked the fans in the audience: "Do you think an idol should get married and have a girlfriend?" After saying that, he immediately won thunderous applause from the audience. "

　　　　Back then, Andy Lau became popular in Taiwan with the movie "Extrajudicial Love". When he sang the theme song of the film "Dear Child" that night, the live film played the movie footage, which was very interesting in the past. When singing "Stupid Child", he said emotionally: "More than 20 years ago, a stupid child was born in the entertainment industry, but I didn’t expect everyone to support him so much now." The time and space exchange of this concert was misplaced, and he was suddenly in the Shanghai style of Shili Yangchang, and suddenly turned into a cowherd in the sky, performing the unblessed love song and drama with the Weaver Girl.

　　　　Andy Lau started singing in Taipei, and the two box offices were full, earning about 12.50 million yuan. It was the best concert at the box office in Taipei in the second half of this year. The entertainers in the audience also shone brightly that night, and even Jolin Tsai became a small fan to join the audience, wanting to learn the lighting and stage design of his concert. Luo Zhixiang, who regards Andy Lau as his number one idol, and Da S, Cai Kangyong, Ella, and Bang Bang Tang, who recently co-produced a new film with Andy Lau, all attended the performance.

Editor in charge: Sun Jie

　　　From December 13th to 14th, the 2023 China Home Appliance Science and Technology Annual Conference and the High-quality Development Exchange Activity of the Smart Home Appliance Industry were held in Wuhan, Hubei. TCL Air Conditioning and a new generation of air conditioners – TCL Small Blue Wing P7 Fresh Air Conditioning appeared, with a smart health experience upgrade that understands your health, energy conservation, and usage habits better, bringing a new wind to the high-quality development of the industry.

　　According to the introduction, the theme of this conference is "Scientific and technological innovation leads the high-quality development of the home appliance industry", focusing on "green and low-carbon, intelligent home appliances, health and cleanliness, refrigeration, noise reduction, DC flexibility" and other technical directions. Many academicians and authoritative experts and professors in related fields such as intelligence and refrigeration were invited to give special reports.

　　TCL air conditioning breaks the market with high-quality development

　　At the plenary meeting held on the morning of December 13, Chen Shaolin, senior vice president of TCL Industrial and general manager of the Air Conditioning Division, gave a keynote speech entitled "The Road to Breakthrough in the High-quality Development of TCL Air Conditioning".

　　Chen Shaolin pointed out that the challenges from respiratory health, the challenges of high energy consumption and refrigerants to global warming, and the opportunities and challenges of new technologies to the traditional air-conditioning industry are the main challenges facing the development of the current air-conditioning industry. In the face of industrial challenges and changes, it is necessary to use leading strategies to achieve high-quality development, and high-quality development is first and foremost the high-quality development of brands.

　　In order to find a way to break through the high-quality development, TCL Air Conditioning is taking smart health as its value direction, with the brand mission of allowing more people to easily enjoy the healthy and green life brought by the air, and becoming a leading brand in healthy air management, heat pump and thermal energy management that users can trust.

　　In terms of high-end, intelligent and green, TCL air conditioning takes Wuhan intelligent manufacturing base as its foothold, deepens 5G + industrial Internet integration, promotes digital transformation and high-quality development of the industrial chain, and increases efficiency by 40% in the past four years.

　　Leading the new generation of air conditioning technology innovation, TCL air conditioning won the Intelligent Fresh Air Innovation Award

　　On December 10th, TCL Little Blue Wing P7 Fresh Air Conditioning was released in Beijing Water Cube. From Beijing to Wuhan, TCL Little Blue Wing P7 Fresh Air Conditioning has attracted extensive attention from consumers and the industry. At this event, TCL Air Conditioning won the 2023 Intelligent Fresh Air Innovation Award and 6 Excellent Paper Awards for its fresh air air technology innovation, further demonstrating its technological research and development strength as a leading brand of fresh air.

　　According to reports, the TCL small blue wing P7 fresh air conditioner has been fully upgraded from three aspects: health, energy saving and user habits.

　　A new generation of air conditioners, better understand your health. This product upgrades the user’s health from sound comfort, air quality comfort and thermal comfort, achieving 30 dB (A) silent fresh air, air quadruple filtration purification, temperature fluctuation control ± 0.3 ℃ and other experience improvements.

　　A new generation of air conditioners, better understand your energy saving. TCL small blue wing P7 fresh air air conditioner not only saves energy in hardware, but also realizes energy saving in software algorithms, design energy saving, and operation energy saving. Among them, in terms of operation energy saving, the product adopts AI time domain prediction algorithm, which will anticipate the temperature and optimize it in real time, which can avoid excessive dehumidification and excessive cooling, and the energy saving rate can reach up to 40%.

　　A new generation of air conditioners, better understand your usage habits. TCL small blue wing P7 fresh air conditioner is equipped with a high-performance offline voice module, which has a high wake-up rate in the bedroom environment, making voice control freer and more satisfactory. At the same time, it is equipped with a two-wheat control system with sound source positioning function, which can achieve the effect of "wind blowing towards people" or "wind avoiding people blowing".

　　In fact, the TCL small blue wing P7 fresh air air conditioning is the innovation of TCL air conditioning in the fresh air track. At present, TCL air conditioning has seven international leading technologies, including high-efficiency energy-saving silent fresh air technology, heat pump operation energy-saving technology, large fresh air volume and low noise technology, frequency conversion energy-saving technology, smart soft air technology, 60 ° C high temperature and strong cooling technology, and power visualization technology.

　　Industry experts say that the high-quality development and breakup of the air-conditioning industry cannot be separated from the joint promotion of the whole industry. TCL Air Conditioning has focused on the fresh air track, continuously increased investment in technology research and development, and launched a new generation of air conditioners that understand your health, energy conservation, and usage habits better. This has created a path of high-quality development.